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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

3 Years +

Sale
Love to Dream - Sleep Suit 1.0 Tog

Love to Dream - Sleep Suit 1.0 Tog

$69.99 NZD $99.95 NZD
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Love to Dream - Sleep Suit 1.0 Tog $69.99 NZD $99.95 NZD
White / 6-12 Months
Noody Skincare - Soft Suds

Noody Skincare - Soft Suds

$29.00 NZD
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Noody Skincare - Soft Suds $29.00 NZD
Honeysticks - Bath Crayon Super Jumbos

Honeysticks - Bath Crayon Super Jumbos

$21.95 NZD
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Honeysticks - Bath Crayon Super Jumbos $21.95 NZD
Sale
Bumkins - Large Snack Sandwich Bag

Bumkins - Large Snack Sandwich Bag

$6.95 NZD $9.95 NZD
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Bumkins - Large Snack Sandwich Bag $6.95 NZD $9.95 NZD
Superman
A pink and white gingham backpack with cream-colored top handles and a brown circular logo patch on the front, shown against a plain white background.
Crywolf - Mini Backpack

Crywolf - Mini Backpack

$64.95 NZD
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Crywolf - Mini Backpack $64.95 NZD
Children's lunch box with cartoon characters on a white background
B.Box - Character Lunch Box

B.Box - Character Lunch Box

$47.95 NZD
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B.Box - Character Lunch Box $47.95 NZD
Bluey Playtime Batman Harry Potter Bluey The Little Mermaid Spider Man Frozen
The Nude Alchemist - SPF30 Sunscreen

The Nude Alchemist - SPF30 Sunscreen

$34.95 NZD
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The Nude Alchemist - SPF30 Sunscreen $34.95 NZD
Fluffy grey plush bunny with a heart on a white background, branded as Lulla Bunny.
Lulla - NEW Bunny, Bear and Doll Baby and Child Sleep Companion

Lulla - NEW Bunny, Bear and Doll Baby and Child Sleep Companion

$119.95 NZD
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Lulla - NEW Bunny, Bear and Doll Baby and Child Sleep Companion $119.95 NZD
lavender-sweet-essential-oil
Absolute Essential - Lavender Sweet 10ml Essential Oil

Absolute Essential - Lavender Sweet 10ml Essential Oil

$21.95 NZD
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Absolute Essential - Lavender Sweet 10ml Essential Oil $21.95 NZD
ponytail-bucket-sun-hat-khaki-ruffle
Bedhead - Core Range Kids Bucket Hat (2-13Y)

Bedhead - Core Range Kids Bucket Hat (2-13Y)

$44.95 NZD
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Bedhead - Core Range Kids Bucket Hat (2-13Y) $44.95 NZD
Chambray / 2-3 Years (52cm) / Classic Khaki / 2-3 Years (52cm) / Classic Grey / 3-6 Years (54cm) / Classic Pink / 3-6 Years (54cm) / Ponytail Soft Lilac / 3-6 Years (54cm) / Ponytail Denim Ruffle / 2-3 Years (52cm) / Ponytail Khaki Ruffle / 2-3 Years (52cm) / Ponytail
Sale
Bumkins - Silicone Dipping Spoons 3 Pack

Bumkins - Silicone Dipping Spoons 3 Pack

$19.99 NZD $24.95 NZD
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Bumkins - Silicone Dipping Spoons 3 Pack $19.99 NZD $24.95 NZD
Tutti Frutti Rocky Road Taffy Grey Lollipop Pink Gumdrop Blue
Sale
Chai Baby - Kids Cup

Chai Baby - Kids Cup

$19.99 NZD $26.95 NZD
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Chai Baby - Kids Cup $19.99 NZD $26.95 NZD
Fabulous Fairy Butterfly Balloon Mean Machines Dangerous Dino Emergency Services
Noody Bedtime Bestie is a magnesium spray suitable for ages 3 months and up. It helps to relax and fall into a deep sleep.
Noody - Bedtime Bestie | Magnesium Spray

Noody - Bedtime Bestie | Magnesium Spray

$34.95 NZD
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Noody - Bedtime Bestie | Magnesium Spray $34.95 NZD
Sale
Lulla Doll - 12 hours of Heartbeat and Breathing

Lulla Doll - 12 hours of Heartbeat and Breathing

from $70.00 NZD $99.95 NZD
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Lulla Doll - 12 hours of Heartbeat and Breathing from $70.00 NZD $99.95 NZD
LilacPop
B.Box - Insulated Sport Spout Bottle 500ml

B.Box - Insulated Sport Spout Bottle 500ml

$49.95 NZD
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B.Box - Insulated Sport Spout Bottle 500ml $49.95 NZD
Lilac Pop B.Box Midnight Indigo Rose Emerald Forest Blush Crush Blue Slate Ocean Breeze Strawberry Shake
Yogasleep - Dreamcenter with Night Light

Yogasleep - Dreamcenter with Night Light

$79.95 NZD
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Yogasleep - Dreamcenter with Night Light $79.95 NZD
John Deere - Talking Tool belt

John Deere - Talking Tool belt

$74.95 NZD
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John Deere - Talking Tool belt $74.95 NZD
Sale
GoBeSmallSnackSpinner-Mint
GoBe - Small Snack Spinner

GoBe - Small Snack Spinner

$39.95 NZD $49.95 NZD
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GoBe - Small Snack Spinner $39.95 NZD $49.95 NZD
Grey Coral Mint Green
Blue plastic compartmentalized tray on a white background
B.Box - Silicone Bento Tray Lunch

B.Box - Silicone Bento Tray Lunch

$19.95 NZD
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B.Box - Silicone Bento Tray Lunch $19.95 NZD
Forest Green Ocean Berry
The Nude Alchemist - Chest Rub

The Nude Alchemist - Chest Rub

$22.95 NZD
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The Nude Alchemist - Chest Rub $22.95 NZD
Sale
Jellystone - Calm Down Bottle Refill Pack

Jellystone - Calm Down Bottle Refill Pack

$4.95 NZD $7.95 NZD
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Jellystone - Calm Down Bottle Refill Pack $4.95 NZD $7.95 NZD
Rainbow Blush
Sale
Quut - Ballo Bucket

Quut - Ballo Bucket

$19.95 NZD $29.95 NZD
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Quut - Ballo Bucket $19.95 NZD $29.95 NZD
Mini / Banana Pink Mini / Banana Blue Large / Lagoon Green Large / Ocean Blue Large / Cherry Red
Pink divided dish on a white background
B.Box - Silicone Bento Buddy - Lunchbox

B.Box - Silicone Bento Buddy - Lunchbox

$18.95 NZD
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B.Box - Silicone Bento Buddy - Lunchbox $18.95 NZD
Forest Green Ocean Berry
Sale
Zazu - Wally Night Light & Melody Projector

Zazu - Wally Night Light & Melody Projector

$34.95 NZD $54.95 NZD
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Zazu - Wally Night Light & Melody Projector $34.95 NZD $54.95 NZD
Pink
Constructive Eating - Individual Dinosaur Utensils

Constructive Eating - Individual Dinosaur Utensils

$9.95 NZD
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Constructive Eating - Individual Dinosaur Utensils $9.95 NZD
Yogasleep - Duet White Noise Machine with Night Light and Wireless Speaker

Yogasleep - Duet White Noise Machine with Night Light and Wireless Speaker

Sold Out
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Yogasleep - Duet White Noise Machine with Night Light and Wireless Speaker Sold Out
Sold Out
Ergopouch - Premium Sleeping Bag 2.5 Tog | Clearance

Ergopouch - Premium Sleeping Bag 2.5 Tog | Clearance

Sold Out
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Ergopouch - Premium Sleeping Bag 2.5 Tog | Clearance Sold Out
Berries / 8-24 Months
Sale
ErgoPouch - Sleep Suit and Bag 1.0 Tog | Clearance

ErgoPouch - Sleep Suit and Bag 1.0 Tog | Clearance

$64.99 NZD $89.95 NZD
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ErgoPouch - Sleep Suit and Bag 1.0 Tog | Clearance $64.99 NZD $89.95 NZD
Sage / 3-12 Months Berries / 3-12 Months Night Sky / 3-12 Months Critters / 3-12 Months
John Deere - Johnny Tractor Flashlight

John Deere - Johnny Tractor Flashlight

$32.00 NZD
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John Deere - Johnny Tractor Flashlight $32.00 NZD
Sale
Mushie - Silicone Suction Plate

Mushie - Silicone Suction Plate

$22.95 NZD $39.95 NZD
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Mushie - Silicone Suction Plate $22.95 NZD $39.95 NZD
Dried Thyme Cloudy Mauve
Sale
A nightlight to help toddlers toilet train and have comfort in their beroom at night time.
Moose - Ernest Bear Night Light

Moose - Ernest Bear Night Light

$34.99 NZD $39.99 NZD
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Moose - Ernest Bear Night Light $34.99 NZD $39.99 NZD
Pink
Constructive Eating - Dinosaur 3 Piece Cutlery Package

Constructive Eating - Dinosaur 3 Piece Cutlery Package

$26.95 NZD
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Constructive Eating - Dinosaur 3 Piece Cutlery Package $26.95 NZD
Sale
Charlie Banana - Long Sleeve Rash Shirts

Charlie Banana - Long Sleeve Rash Shirts

$9.99 NZD $37.99 NZD
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Charlie Banana - Long Sleeve Rash Shirts $9.99 NZD $37.99 NZD
Pink / 6-12 months Black / 12-18 months
Sale
Lamington - Merino Wool Cable Tights

Lamington - Merino Wool Cable Tights

from $34.95 NZD $39.95 NZD
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Lamington - Merino Wool Cable Tights from $34.95 NZD $39.95 NZD
6-12 Months / Grey Marle 6-12 Months / Cherry Blossom 6-12 Months / Oatmeal 6-12 Months / Cream
Constructive Eating - Fairy Garden Placemat

Constructive Eating - Fairy Garden Placemat

Sold Out
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Constructive Eating - Fairy Garden Placemat Sold Out
Pink plastic container with a divided design on a white background
B.Box - Silicone Bento Buddy for Snackbox

B.Box - Silicone Bento Buddy for Snackbox

$9.95 NZD
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B.Box - Silicone Bento Buddy for Snackbox $9.95 NZD
Funny Mat - Reusable Colouring Mat

Funny Mat - Reusable Colouring Mat

$10.50 NZD
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Funny Mat - Reusable Colouring Mat $10.50 NZD
Sale
Woolbabe - Duvet Sleeping Suit with Sleeves

Woolbabe - Duvet Sleeping Suit with Sleeves

$149.00 NZD $169.00 NZD
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Woolbabe - Duvet Sleeping Suit with Sleeves $149.00 NZD $169.00 NZD
Dune / 1 Year Tekapo Stars / 1 Year Dusk Stars / 1 Year
B.Box - Silicone Lunch Pocket

B.Box - Silicone Lunch Pocket

$16.95 NZD
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B.Box - Silicone Lunch Pocket $16.95 NZD
Ocean Forest Berry
Sale
ErgoPouch - Sheeting Sleep Bag 1.0 Tog | Clearance

ErgoPouch - Sheeting Sleep Bag 1.0 Tog | Clearance

$64.99 NZD $86.95 NZD
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ErgoPouch - Sheeting Sleep Bag 1.0 Tog | Clearance $64.99 NZD $86.95 NZD
Berries / 3-12 Months Sage / 8-24 Months
Zazi - Safe Spot Sticker

Zazi - Safe Spot Sticker

$5.95 NZD
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Zazi - Safe Spot Sticker $5.95 NZD
Green
Melii - Spin Snack Container

Melii - Spin Snack Container

$24.95 NZD
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Melii - Spin Snack Container $24.95 NZD
Luxe Pink Luxe Blue Blue Pink
Crywolf - Hanging Toiletry Bag

Crywolf - Hanging Toiletry Bag

$39.95 NZD
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Crywolf - Hanging Toiletry Bag $39.95 NZD
Wildflower Lucky Days Blush Colourblock Pop Colourblock Deep Sea Colourblock Blush Ponies Field Plaid
Sold Out
Quut - 3 Piece Cuppi Shovel with Ball

Quut - 3 Piece Cuppi Shovel with Ball

Sold Out
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Quut - 3 Piece Cuppi Shovel with Ball Sold Out
Blue Yellow
Banz Carewear - Baby + Kids Adventure Polarised Sunglasses

Banz Carewear - Baby + Kids Adventure Polarised Sunglasses

$42.00 NZD
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Banz Carewear - Baby + Kids Adventure Polarised Sunglasses $42.00 NZD
Confetti Green / Under 2 Years Bicycle Ride / Under 2 Years Cherry Floral / Under 2 Years Vespa Tour / Under 2 Years Starry Night / Under 2 Years Mod Butterfly / Under 2 Years
Sinchies - Reusable Silicone Food Pouches

Sinchies - Reusable Silicone Food Pouches

$22.95 NZD
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Sinchies - Reusable Silicone Food Pouches $22.95 NZD
Sale
My Carry Potty - Toilet Training Step Stool

My Carry Potty - Toilet Training Step Stool

$23.99 NZD $34.94 NZD
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My Carry Potty - Toilet Training Step Stool $23.99 NZD $34.94 NZD
Yogasleep - Hushh+

Yogasleep - Hushh+

$89.95 NZD
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Yogasleep - Hushh+ $89.95 NZD