15% off Summer Essentials. Discount applied at checkout. Free shipping on NZ orders over $120. Overnight shipping. Afterpay and Zip available.

15% off Summer Essentials. Discount applied at checkout. Free shipping on NZ orders over $120. Overnight shipping. Afterpay and Zip available.

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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

3 Years +

Tulio - Night Lights

Tulio - Night Lights

$49.95 NZD
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Tulio - Night Lights $49.95 NZD
Zazu - Cody and Otto - Ocean Projector Night Light with White Noise

Zazu - Cody and Otto - Ocean Projector Night Light with White Noise

$99.99 NZD
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Zazu - Cody and Otto - Ocean Projector Night Light with White Noise $99.99 NZD
noody-lotion-potion
Noody Skincare - Lotion Potion

Noody Skincare - Lotion Potion

$29.00 NZD
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Noody Skincare - Lotion Potion $29.00 NZD
Woolbabe - Merino & Organic Cotton Sleepy Socks

Woolbabe - Merino & Organic Cotton Sleepy Socks

from $18.95 NZD
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Woolbabe - Merino & Organic Cotton Sleepy Socks from $18.95 NZD
MooGoo - 2-in-1 Natural Bubbly Wash

MooGoo - 2-in-1 Natural Bubbly Wash

from $22.50 NZD
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MooGoo - 2-in-1 Natural Bubbly Wash from $22.50 NZD
Constructive Eating - Dinosaur Placemat

Constructive Eating - Dinosaur Placemat

$9.99 NZD
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Constructive Eating - Dinosaur Placemat $9.99 NZD
Sale
My Carry Potty - Toilet Training Seat

My Carry Potty - Toilet Training Seat

$34.95 NZD $39.95 NZD
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My Carry Potty - Toilet Training Seat $34.95 NZD $39.95 NZD
MooGoo - Scalp Healing Milk Shampoo 500ml

MooGoo - Scalp Healing Milk Shampoo 500ml

$21.95 NZD
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MooGoo - Scalp Healing Milk Shampoo 500ml $21.95 NZD
lunch-tub-berry
B.Box - Lunch Tub

B.Box - Lunch Tub

$16.95 NZD
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B.Box - Lunch Tub $16.95 NZD
Ocean Forest Berry
Love to Dream - Sleep Suit 1.0 Tog

Love to Dream - Sleep Suit 1.0 Tog

$99.95 NZD
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Love to Dream - Sleep Suit 1.0 Tog $99.95 NZD
White / 6-12 Months
Q Life - Snot Drops

Q Life - Snot Drops

$34.95 NZD
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Q Life - Snot Drops $34.95 NZD
Petite Eats - Metal Big Kids Cutlery Set

Petite Eats - Metal Big Kids Cutlery Set

$24.95 NZD
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Petite Eats - Metal Big Kids Cutlery Set $24.95 NZD
Pewter Sand Sage Dusty Lilac
Sale
Mushie - Snack Cup

Mushie - Snack Cup

$24.95 NZD $29.95 NZD
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Mushie - Snack Cup $24.95 NZD $29.95 NZD
Pale Daffodil Soft Lilac Blush Stone Dried Thyme Cloudy Mauve Cambridge Blue Powder Blue
The Nude Alchemist - SPF30 Sunscreen

The Nude Alchemist - SPF30 Sunscreen

$34.95 NZD
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The Nude Alchemist - SPF30 Sunscreen $34.95 NZD
Sale
Bumkins - Large Snack Sandwich Bag

Bumkins - Large Snack Sandwich Bag

$7.95 NZD $9.95 NZD
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Bumkins - Large Snack Sandwich Bag $7.95 NZD $9.95 NZD
Outdoors Superman
lavender-sweet-essential-oil
Absolute Essential - Lavender Sweet 10ml Essential Oil

Absolute Essential - Lavender Sweet 10ml Essential Oil

$21.95 NZD
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Absolute Essential - Lavender Sweet 10ml Essential Oil $21.95 NZD
Noody Skincare - Soft Suds

Noody Skincare - Soft Suds

$29.00 NZD
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Noody Skincare - Soft Suds $29.00 NZD
A set that includes bath colour drops and bath crayons. Great for kids bath time. The products are made from honey and don't stain the bath.
Honeysticks - Ultimate Bath Fun Set

Honeysticks - Ultimate Bath Fun Set

Sold Out
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Honeysticks - Ultimate Bath Fun Set Sold Out
Sold Out
Love to Dream - Sleeping Bag 0.2 Tog

Love to Dream - Sleeping Bag 0.2 Tog

Sold Out
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Love to Dream - Sleeping Bag 0.2 Tog Sold Out
Pink / 18-36 Months
7 Bath crayons designed to be used in the bath to draw for kids.
Honeysticks - Bath Crayon Super Jumbos

Honeysticks - Bath Crayon Super Jumbos

$21.95 NZD
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Honeysticks - Bath Crayon Super Jumbos $21.95 NZD
ponytail-bucket-sun-hat-khaki-ruffle
Bedhead - Core Range Kids Bucket Hat (2-13Y)

Bedhead - Core Range Kids Bucket Hat (2-13Y)

from $34.95 NZD
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Bedhead - Core Range Kids Bucket Hat (2-13Y) from $34.95 NZD
Chambray / 2-3 Years (52cm) / Classic Khaki / 2-3 Years (52cm) / Classic Grey / 3-6 Years (54cm) / Classic Pink / 3-6 Years (54cm) / Ponytail Soft Lilac / 3-6 Years (54cm) / Ponytail Denim Ruffle / 2-3 Years (52cm) / Ponytail Khaki Ruffle / 2-3 Years (52cm) / Ponytail
Bumkins - Silicone Dipping Spoons 3 Pack

Bumkins - Silicone Dipping Spoons 3 Pack

$24.95 NZD
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Bumkins - Silicone Dipping Spoons 3 Pack $24.95 NZD
Tutti Frutti Rocky Road Taffy Grey Lollipop Pink Gumdrop Blue
John Deere - Talking Tool belt

John Deere - Talking Tool belt

$74.95 NZD
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John Deere - Talking Tool belt $74.95 NZD
Sale
Jack N' Jill - Biodegradable Toothbrush

Jack N' Jill - Biodegradable Toothbrush

$4.99 NZD $6.99 NZD
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Jack N' Jill - Biodegradable Toothbrush $4.99 NZD $6.99 NZD
Noody Bedtime Bestie is a magnesium spray suitable for ages 3 months and up. It helps to relax and fall into a deep sleep.
Noody - Bedtime Bestie | Magnesium Spray

Noody - Bedtime Bestie | Magnesium Spray

$34.95 NZD
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Noody - Bedtime Bestie | Magnesium Spray $34.95 NZD
Brolly Sheets - Snazzi Pants Night Trainers

Brolly Sheets - Snazzi Pants Night Trainers

$29.99 NZD
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Brolly Sheets - Snazzi Pants Night Trainers $29.99 NZD
Sweet Hearts / 2-3 Years Daisy Dreams / 2-3 Years Midnight / 2-3 Years Rock Star / 2-3 Years Peachy / 2-3 Years Cloudy / 2-3 Years Skater / 2-3 Years
Chai Baby - Kids Cup

Chai Baby - Kids Cup

$26.95 NZD
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Chai Baby - Kids Cup $26.95 NZD
Fabulous Fairy Butterfly Balloon Mean Machines Delightful Daisy Dangerous Dino Strawberry and Cream Emergency Services
Yogasleep - Dreamcenter with Night Light

Yogasleep - Dreamcenter with Night Light

$79.95 NZD
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Yogasleep - Dreamcenter with Night Light $79.95 NZD
GoBe - Small Snack Spinner

GoBe - Small Snack Spinner

$49.95 NZD
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GoBe - Small Snack Spinner $49.95 NZD
Grey Coral Blue Mint Green
Quut - Ballo Bucket

Quut - Ballo Bucket

$29.95 NZD
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Quut - Ballo Bucket $29.95 NZD
Mini / Banana Pink Mini / Banana Blue Large / Lagoon Green Large / Ocean Blue Large / Cherry Red
John Deere - Johnny Tractor Flashlight

John Deere - Johnny Tractor Flashlight

$32.00 NZD
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John Deere - Johnny Tractor Flashlight $32.00 NZD
Constructive Eating - Individual Dinosaur Utensils

Constructive Eating - Individual Dinosaur Utensils

$9.95 NZD
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Constructive Eating - Individual Dinosaur Utensils $9.95 NZD
Honeysticks - Original Crayons

Honeysticks - Original Crayons

$19.95 NZD
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Honeysticks - Original Crayons $19.95 NZD
Sale
Bumkins - Clear Travel Bags 3pk

Bumkins - Clear Travel Bags 3pk

$18.95 NZD $22.95 NZD
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Bumkins - Clear Travel Bags 3pk $18.95 NZD $22.95 NZD
Jungle Tropical
LilacPop
B.Box - Insulated Sport Spout Bottle 500ml

B.Box - Insulated Sport Spout Bottle 500ml

$49.95 NZD
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B.Box - Insulated Sport Spout Bottle 500ml $49.95 NZD
Lilac Pop B.Box Midnight Indigo Rose Emerald Forest Blush Crush Blue Slate Ocean Breeze Strawberry Shake
Zazu - Wally Night Light & Melody Projector

Zazu - Wally Night Light & Melody Projector

$54.95 NZD
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Zazu - Wally Night Light & Melody Projector $54.95 NZD
Pink Grey Blue
Yogasleep - Duet White Noise Machine with Night Light and Wireless Speaker

Yogasleep - Duet White Noise Machine with Night Light and Wireless Speaker

$99.95 NZD
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Yogasleep - Duet White Noise Machine with Night Light and Wireless Speaker $99.95 NZD
Jellystone - Calm Down Bottle Refill Pack

Jellystone - Calm Down Bottle Refill Pack

$7.95 NZD
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Jellystone - Calm Down Bottle Refill Pack $7.95 NZD
Glow In The Dark Rainbow Blush
Sale
Charlie Banana - Long Sleeve Rash Shirts

Charlie Banana - Long Sleeve Rash Shirts

$14.95 NZD $37.99 NZD
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Charlie Banana - Long Sleeve Rash Shirts $14.95 NZD $37.99 NZD
Pink / 6-12 months Black / 12-18 months
Pink compartmentalized container on a white background
B.Box - Silicone Bento Buddy - Lunchbox

B.Box - Silicone Bento Buddy - Lunchbox

Sold Out
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B.Box - Silicone Bento Buddy - Lunchbox Sold Out
Cosmic Pink Forest Green Ocean Berry
Constructive Eating - Dinosaur 3 Piece Cutlery Package

Constructive Eating - Dinosaur 3 Piece Cutlery Package

$26.95 NZD
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Constructive Eating - Dinosaur 3 Piece Cutlery Package $26.95 NZD
A nightlight to help toddlers toilet train and have comfort in their beroom at night time.
Moose - Ernest Bear Night Light

Moose - Ernest Bear Night Light

$39.95 NZD
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Moose - Ernest Bear Night Light $39.95 NZD
Blue Pink Mustard
Blue plastic compartmentalized tray on a white background
B.Box - Silicone Bento Tray Lunch

B.Box - Silicone Bento Tray Lunch

$19.95 NZD
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B.Box - Silicone Bento Tray Lunch $19.95 NZD
Cosmic Pink Forest Green Ocean Berry
Constructive Eating - Fairy Garden Placemat

Constructive Eating - Fairy Garden Placemat

$9.99 NZD
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Constructive Eating - Fairy Garden Placemat $9.99 NZD
Batman Lunchbox in grey and yellow
B.Box - Character Lunch Box

B.Box - Character Lunch Box

$47.95 NZD
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B.Box - Character Lunch Box $47.95 NZD
Batman Harry Potter Bluey The Little Mermaid Spider Man Frozen
Sale
Mushie - Training Toothbrush

Mushie - Training Toothbrush

$21.99 NZD $27.99 NZD
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Mushie - Training Toothbrush $21.99 NZD $27.99 NZD
Flower / Blush Flower / Pale Daffodil Star / Shifting Sand Star / Tradewinds Star / Cambridge Blue
Sale
Mushie - Silicone Suction Plate

Mushie - Silicone Suction Plate

$32.95 NZD $39.95 NZD
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Mushie - Silicone Suction Plate $32.95 NZD $39.95 NZD
Blush Cambridge Blue Stone Dried Thyme Cloudy Mauve
The Nude Alchemist - Chest Rub

The Nude Alchemist - Chest Rub

$22.95 NZD
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The Nude Alchemist - Chest Rub $22.95 NZD