15% off Summer Essentials. Discount applied at checkout. Free shipping on NZ orders over $120. Overnight shipping. Afterpay and Zip available.

15% off Summer Essentials. Discount applied at checkout. Free shipping on NZ orders over $120. Overnight shipping. Afterpay and Zip available.

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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

3 Years +

Lässig - Tiny Backpack

Lässig - Tiny Backpack

$49.95 NZD
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Lässig - Tiny Backpack $49.95 NZD
Lassig Racoon Lassig Excavator Lassig Fox Lassig Chinchilla Lassig Tractor Lassig Bunny Lassig Dino Green Lassig Lion Lassig Fire Engine
Set of John Deere green toy farm vehicles with yellow wheels on a white background
John Deere - Pullback Assortment Capsules

John Deere - Pullback Assortment Capsules

Sold Out
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John Deere - Pullback Assortment Capsules Sold Out
Q Life - Sleepytime

Q Life - Sleepytime

$34.95 NZD
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Q Life - Sleepytime $34.95 NZD
Constructive Eating - Dinosaur Plate

Constructive Eating - Dinosaur Plate

$32.95 NZD
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Constructive Eating - Dinosaur Plate $32.95 NZD
Boon - Bubble Dipper

Boon - Bubble Dipper

$19.50 NZD
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Boon - Bubble Dipper $19.50 NZD
Sinchies - Reusable Silicone Food Pouches

Sinchies - Reusable Silicone Food Pouches

$22.95 NZD
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Sinchies - Reusable Silicone Food Pouches $22.95 NZD
Yogasleep - Light To Rise

Yogasleep - Light To Rise

$99.95 NZD
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Yogasleep - Light To Rise $99.95 NZD
Sale
Lamington - Merino Wool Cable Tights

Lamington - Merino Wool Cable Tights

from $34.95 NZD $39.95 NZD
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Lamington - Merino Wool Cable Tights from $34.95 NZD $39.95 NZD
6-12 Months / Grey Marle 6-12 Months / Cherry Blossom 6-12 Months / Oatmeal
John Deere - 15cm Monster Tread Assortment

John Deere - 15cm Monster Tread Assortment

$35.00 NZD
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John Deere - 15cm Monster Tread Assortment $35.00 NZD
Jellystone - Colour Wheel

Jellystone - Colour Wheel

$29.95 NZD
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Jellystone - Colour Wheel $29.95 NZD
breathe-well
Absolute Essential - Breathe Well Essential Oil 10ml

Absolute Essential - Breathe Well Essential Oil 10ml

$34.95 NZD
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Absolute Essential - Breathe Well Essential Oil 10ml $34.95 NZD
Crywolf - Hanging Toiletry Bag

Crywolf - Hanging Toiletry Bag

$39.95 NZD
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Crywolf - Hanging Toiletry Bag $39.95 NZD
Strawberry Splash Berry Garden Lucky Days Deep Sea Colourblock Pop Colourblock
My Carry Potty - My Little Trainer Seat

My Carry Potty - My Little Trainer Seat

$39.99 NZD
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My Carry Potty - My Little Trainer Seat $39.99 NZD
Pearl Grey Blush Pink Sage Green
Sale
Blue watering containier with light blue accents on a white background
Quut - Cana Can Watering Can

Quut - Cana Can Watering Can

$25.00 NZD $34.95 NZD
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Quut - Cana Can Watering Can $25.00 NZD $34.95 NZD
Small (0.5L) / Banana Pink Small (0.5L) / Banana Blue Large (1L) / Ocean Blue Large (1L) / Cherry
Fluffy grey plush bunny with a heart on a white background, branded as Lulla Bunny.
Lulla - Bunny & Bear Baby and Child Sleep Companion

Lulla - Bunny & Bear Baby and Child Sleep Companion

$119.95 NZD
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Lulla - Bunny & Bear Baby and Child Sleep Companion $119.95 NZD
Sale
Ergopouch - Sleep Suit Bag 2.5 Tog | Clearance

Ergopouch - Sleep Suit Bag 2.5 Tog | Clearance

$84.71 NZD $112.95 NZD
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Ergopouch - Sleep Suit Bag 2.5 Tog | Clearance $84.71 NZD $112.95 NZD
Berries / 3-12 Months Doggos / 3-12 Months
Zazi - Clever Cup

Zazi - Clever Cup

$24.95 NZD
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Zazi - Clever Cup $24.95 NZD
Blush Vanilla Sage Sky
Love To Dream - Sleeping Bag 1.0 Tog

Love To Dream - Sleeping Bag 1.0 Tog

from $94.95 NZD
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Love To Dream - Sleeping Bag 1.0 Tog from $94.95 NZD
Sale
Brolly Sheets - Waterproof Raincoat

Brolly Sheets - Waterproof Raincoat

$59.95 NZD $89.95 NZD
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Brolly Sheets - Waterproof Raincoat $59.95 NZD $89.95 NZD
Denim Blue / 2 Blush / 2 Sage / 2
BBOX Cutery Set one blue and one green, on a white background
B.Box - Lunchbox Cutlery Set (4 piece)

B.Box - Lunchbox Cutlery Set (4 piece)

Sold Out
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B.Box - Lunchbox Cutlery Set (4 piece) Sold Out
Twilight Horizon
Pink silicone organizer with three compartments on a white background
B.Box - Silicone Bento Buddy Mini Tray

B.Box - Silicone Bento Buddy Mini Tray

$16.99 NZD
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B.Box - Silicone Bento Buddy Mini Tray $16.99 NZD
Cosmic Pink Forest Green Ocean Berry
Sinchies Child Safe Anti-choke lids (5 pack)

Sinchies Child Safe Anti-choke lids (5 pack)

$10.95 NZD
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Sinchies Child Safe Anti-choke lids (5 pack) $10.95 NZD
Green and white patterned baby blanket with an award badge on a white background
Zazi - Messy Mats

Zazi - Messy Mats

$95.00 NZD
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Zazi - Messy Mats $95.00 NZD
A light pink purple container for kids snacks to eat whilst on the go or travelling.
Melii - Snackle Lunch Box

Melii - Snackle Lunch Box

$19.99 NZD
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Melii - Snackle Lunch Box $19.99 NZD
Wisteria Hunter Green Oatmilk
An Insulated drinkbottle by B.Box with the Little Mermaid on it.
B.Box - Disney 500ml Insulated Drink Bottle

B.Box - Disney 500ml Insulated Drink Bottle

$54.95 NZD
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B.Box - Disney 500ml Insulated Drink Bottle $54.95 NZD
The Little Mermaid Spider-Man Harry Potter Frozen
Quut - Ringo Pentanque

Quut - Ringo Pentanque

$17.95 NZD
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Quut - Ringo Pentanque $17.95 NZD
crayons-triangles
Honeysticks - Triangle Crayons

Honeysticks - Triangle Crayons

$19.95 NZD
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Honeysticks - Triangle Crayons $19.95 NZD
bath-crayons-triangles
Honeysticks - Triangle Bath Crayons

Honeysticks - Triangle Bath Crayons

$22.95 NZD
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Honeysticks - Triangle Bath Crayons $22.95 NZD
Constructive Eating - Individual Fairy Garden Utensils

Constructive Eating - Individual Fairy Garden Utensils

$9.95 NZD
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Constructive Eating - Individual Fairy Garden Utensils $9.95 NZD
Sale
Bumkins - Bento Box 3 Section - Jelly Silicone

Bumkins - Bento Box 3 Section - Jelly Silicone

$34.95 NZD $44.95 NZD
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Bumkins - Bento Box 3 Section - Jelly Silicone $34.95 NZD $44.95 NZD
Pink Jelly
nourish-150ml-body-and-bath-oil-eczema
B.Box Body - Nourish Body and Bath Oil | 150ml

B.Box Body - Nourish Body and Bath Oil | 150ml

Sold Out
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B.Box Body - Nourish Body and Bath Oil | 150ml Sold Out
deep-sleep-essential-oil-blend
Absolute Essential - Deep Sleep Essential Oil 10ml

Absolute Essential - Deep Sleep Essential Oil 10ml

$34.95 NZD
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Absolute Essential - Deep Sleep Essential Oil 10ml $34.95 NZD
soothe-350ml-soap-free-mineral-bath-soak
B.Box Body - Soothe Soap Free Mineral Soak l 350ml

B.Box Body - Soothe Soap Free Mineral Soak l 350ml

$22.95 NZD
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B.Box Body - Soothe Soap Free Mineral Soak l 350ml $22.95 NZD
Sinchies Collapsible Funnel

Sinchies Collapsible Funnel

Sold Out
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Sinchies Collapsible Funnel Sold Out
Pipes
Boon - Pipes Bath Toy

Boon - Pipes Bath Toy

$35.95 NZD
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Boon - Pipes Bath Toy $35.95 NZD
Sale
Mushie - Kids Mini Backpack

Mushie - Kids Mini Backpack

$48.95 NZD $68.95 NZD
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Mushie - Kids Mini Backpack $48.95 NZD $68.95 NZD
Roman Green Blush Natural Fog Tradewinds
build-a-buddy-johnny
John Deere - Build A Buddy - Johnny Tractor

John Deere - Build A Buddy - Johnny Tractor

$21.95 NZD
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John Deere - Build A Buddy - Johnny Tractor $21.95 NZD
hydrate-350ml-body-lotion
B.Box Body - Hydrate Body Lotion | 350ml

B.Box Body - Hydrate Body Lotion | 350ml

$22.95 NZD
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B.Box Body - Hydrate Body Lotion | 350ml $22.95 NZD
Sinchies Less Mess Soft Silicone Lids (2 Pack)

Sinchies Less Mess Soft Silicone Lids (2 Pack)

$24.95 NZD
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Sinchies Less Mess Soft Silicone Lids (2 Pack) $24.95 NZD
John Deere - Electronic Fishing Pole

John Deere - Electronic Fishing Pole

$69.95 NZD
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John Deere - Electronic Fishing Pole $69.95 NZD
Buki Baby - Club Shades (2-5Y)

Buki Baby - Club Shades (2-5Y)

$59.95 NZD
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Buki Baby - Club Shades (2-5Y) $59.95 NZD
Black Green Pink Brown
Pink diaper with yellow floral patterns on a white background
Nestling - Swim Nappy

Nestling - Swim Nappy

$22.95 NZD
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Nestling - Swim Nappy $22.95 NZD
Aqua / 3-12 Months Bubblegum / 3-12 Months Garden / 3-12 Months Moss Check / 3-12 Months Bubblegum Daisy / 3-12 Months Mini Diamonds / 3-12 Months Sunshine Yellow / 3-12 Months
Blue shark-shaped bubble gun with a bottle of bubbles.
Maxx Bubbles - Handheld Shark Bubbler

Maxx Bubbles - Handheld Shark Bubbler

$29.95 NZD
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Maxx Bubbles - Handheld Shark Bubbler $29.95 NZD
The side of the chai baby backpack showing the waterbottle space and the material of the bag.
Chai Baby Backpack with Front Harness

Chai Baby Backpack with Front Harness

$64.95 NZD
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Chai Baby Backpack with Front Harness $64.95 NZD
Brown Fox Pink Bunny Backpack Blue Bunny Backpack Beige Dino
Boon - Water Bugs Bath Toy

Boon - Water Bugs Bath Toy

$24.95 NZD
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Boon - Water Bugs Bath Toy $24.95 NZD
Sale
Skip Hop - Spark Backpack

Skip Hop - Spark Backpack

$39.95 NZD $55.90 NZD
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Skip Hop - Spark Backpack $39.95 NZD $55.90 NZD
John Deere - Roll N Go Tractor Torch

John Deere - Roll N Go Tractor Torch

$39.95 NZD
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John Deere - Roll N Go Tractor Torch $39.95 NZD
HoneysticksPetal
Honeysticks - Petal Crayons

Honeysticks - Petal Crayons

from $15.95 NZD
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Honeysticks - Petal Crayons from $15.95 NZD