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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

3 Years +

Sinchies Child Safe Anti-choke lids (5 pack)

Sinchies Child Safe Anti-choke lids (5 pack)

$10.95 NZD
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Sinchies Child Safe Anti-choke lids (5 pack) $10.95 NZD
Sale
Blue watering containier with light blue accents on a white background
Quut - Cana Can Watering Can

Quut - Cana Can Watering Can

$22.95 NZD $34.95 NZD
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Quut - Cana Can Watering Can $22.95 NZD $34.95 NZD
Small (0.5L) / Banana Pink Small (0.5L) / Banana Blue Large (1L) / Ocean Blue Large (1L) / Cherry
Pink diaper with yellow floral patterns on a white background
Nestling - Swim Nappy

Nestling - Swim Nappy

$22.95 NZD
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Nestling - Swim Nappy $22.95 NZD
Aqua / 3-12 Months Bubblegum / 3-12 Months Garden / 3-12 Months Moss Check / 3-12 Months Bubblegum Daisy / 3-12 Months Mini Diamonds / 3-12 Months Sunshine Yellow / 3-12 Months
Sale
Quut - Ringo Pentanque

Quut - Ringo Pentanque

$13.95 NZD $17.95 NZD
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Quut - Ringo Pentanque $13.95 NZD $17.95 NZD
Sale
Mushie - Kids Mini Backpack

Mushie - Kids Mini Backpack

$39.99 NZD $68.95 NZD
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Mushie - Kids Mini Backpack $39.99 NZD $68.95 NZD
Roman Green Natural Fog Tradewinds
Love To Dream - Sleeping Bag 1.0 Tog

Love To Dream - Sleeping Bag 1.0 Tog

from $94.95 NZD
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Love To Dream - Sleeping Bag 1.0 Tog from $94.95 NZD
bath-crayons-triangles
Honeysticks - Triangle Bath Crayons

Honeysticks - Triangle Bath Crayons

$22.95 NZD
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Honeysticks - Triangle Bath Crayons $22.95 NZD
Sinchies Less Mess Soft Silicone Lids (2 Pack)

Sinchies Less Mess Soft Silicone Lids (2 Pack)

$24.95 NZD
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Sinchies Less Mess Soft Silicone Lids (2 Pack) $24.95 NZD
Constructive Eating - Individual Fairy Garden Utensils

Constructive Eating - Individual Fairy Garden Utensils

$9.95 NZD
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Constructive Eating - Individual Fairy Garden Utensils $9.95 NZD
Sale
Bumkins - Bento Box 3 Section - Jelly Silicone

Bumkins - Bento Box 3 Section - Jelly Silicone

$29.99 NZD $44.95 NZD
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Bumkins - Bento Box 3 Section - Jelly Silicone $29.99 NZD $44.95 NZD
Pink Jelly
deep-sleep-essential-oil-blend
Absolute Essential - Deep Sleep Essential Oil 10ml

Absolute Essential - Deep Sleep Essential Oil 10ml

$34.95 NZD
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Absolute Essential - Deep Sleep Essential Oil 10ml $34.95 NZD
Blue shark-shaped bubble gun with a bottle of bubbles.
Maxx Bubbles - Handheld Shark Bubbler

Maxx Bubbles - Handheld Shark Bubbler

$29.95 NZD
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Maxx Bubbles - Handheld Shark Bubbler $29.95 NZD
Sale
Buki Baby - Club Shades (2-5Y)

Buki Baby - Club Shades (2-5Y)

$39.95 NZD $59.95 NZD
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Buki Baby - Club Shades (2-5Y) $39.95 NZD $59.95 NZD
Black Green Pink Brown
Sold Out
hydrate-350ml-body-lotion
B.Box Body - Hydrate Body Lotion | 350ml

B.Box Body - Hydrate Body Lotion | 350ml

Sold Out
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B.Box Body - Hydrate Body Lotion | 350ml Sold Out
Round decorative item with colorful beads and a pink heart on a pastel marbled background
Jellystone - Peekaboo Sensory Bag

Jellystone - Peekaboo Sensory Bag

$39.99 NZD
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Jellystone - Peekaboo Sensory Bag $39.99 NZD
Jellystone Fairy Jellystone Unicorn Jellystone Dinosaur
Sinchies Screw-on Weaning Spoons (2 pack)

Sinchies Screw-on Weaning Spoons (2 pack)

$17.95 NZD
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Sinchies Screw-on Weaning Spoons (2 pack) $17.95 NZD
Pipes
Boon - Pipes Bath Toy

Boon - Pipes Bath Toy

$35.95 NZD
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Boon - Pipes Bath Toy $35.95 NZD
build-a-buddy-johnny
John Deere - Build A Buddy - Johnny Tractor

John Deere - Build A Buddy - Johnny Tractor

$21.95 NZD
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John Deere - Build A Buddy - Johnny Tractor $21.95 NZD
HoneysticksPetal
Honeysticks - Petal Crayons

Honeysticks - Petal Crayons

from $15.95 NZD
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Honeysticks - Petal Crayons from $15.95 NZD
Stack of three fabric swatches with colorful patterns on a white background
Toddy Towel - Baby, Toddler & Kids Towels

Toddy Towel - Baby, Toddler & Kids Towels

from $49.95 NZD
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Toddy Towel - Baby, Toddler & Kids Towels from $49.95 NZD
Baby - 0 - 2 Years / Sage Baby - 0 - 2 Years / Little Veges Baby - 0 - 2 Years / White Baby - 0 - 2 Years / Salmon Toddler - 18m - 4 Years / Under the Sea Toddler - 18m - 4 Years / Cheeky Bananas Toddler - 18m - 4 Years / Ice Cream Toddler - 18m - 4 Years / Strawberries Kids - 5 - 8 Years / Blueberry
Maxx Bubbles - Handheld Unicorn Bubbler

Maxx Bubbles - Handheld Unicorn Bubbler

$29.95 NZD
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Maxx Bubbles - Handheld Unicorn Bubbler $29.95 NZD
Set of colorful John Deere Chalk and holders with cartoon tractors and construction vehicles on a white background
John Deere - Chalk Holders

John Deere - Chalk Holders

$18.00 NZD
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John Deere - Chalk Holders $18.00 NZD
Colour Me Kids - Wash Away Markers

Colour Me Kids - Wash Away Markers

$19.99 NZD
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Colour Me Kids - Wash Away Markers $19.99 NZD
Chai Baby Blue Bunny Backpack for kids with a carrier on the front to hold a child's favourite toy.
Chai Baby Backpack with Front Harness

Chai Baby Backpack with Front Harness

$61.99 NZD
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Chai Baby Backpack with Front Harness $61.99 NZD
Blue Bunny Backpack Beige Dino
John Deere - Electronic Fishing Pole

John Deere - Electronic Fishing Pole

$69.95 NZD
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John Deere - Electronic Fishing Pole $69.95 NZD
Nestling - Stainless Steel Lunchbox Dipper Set

Nestling - Stainless Steel Lunchbox Dipper Set

$14.95 NZD
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Nestling - Stainless Steel Lunchbox Dipper Set $14.95 NZD
Dusty Pink Dusty Blue Sage
Mushie - Coin & Tube Sorting Set

Mushie - Coin & Tube Sorting Set

Sold Out
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Mushie - Coin & Tube Sorting Set Sold Out
Sale
Pink tumbler with yellow lid and handle on a white background
Tumblii - Match Your Mumma Tumblers

Tumblii - Match Your Mumma Tumblers

$35.99 NZD $39.99 NZD
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Tumblii - Match Your Mumma Tumblers $35.99 NZD $39.99 NZD
Pink Blue
Boon Drizzle Icecream Holder
Boon - Drizzle Ice Cream Holder

Boon - Drizzle Ice Cream Holder

$17.00 NZD
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Boon - Drizzle Ice Cream Holder $17.00 NZD
Sale
Crywolf - Everywhere Zip Up Towel

Crywolf - Everywhere Zip Up Towel

$59.99 NZD $79.95 NZD
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Crywolf - Everywhere Zip Up Towel $59.99 NZD $79.95 NZD
Pink Navy
Sale
Headu - Step by Step Drawing School

Headu - Step by Step Drawing School

$22.99 NZD $32.95 NZD
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Headu - Step by Step Drawing School $22.99 NZD $32.95 NZD
John Deere - Roll N Go Tractor Torch

John Deere - Roll N Go Tractor Torch

$39.95 NZD
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John Deere - Roll N Go Tractor Torch $39.95 NZD
original-crayons-pastel
Honeysticks - Original Crayons - Pastel

Honeysticks - Original Crayons - Pastel

Sold Out
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Honeysticks - Original Crayons - Pastel Sold Out
jumbo-paint-brushes
Honeysticks - Jumbo Paintbrush Set

Honeysticks - Jumbo Paintbrush Set

$16.95 NZD
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Honeysticks - Jumbo Paintbrush Set $16.95 NZD
Sale
A premium, silky-smooth, wider-fit sleeping bag for infants aged 8 months+ who are sleeping arms out. For Infants who are rolling and sitting, and toddlers and preschoolers who still prefer to wear a Bag for sleep over a Suit. In the colourway petit pretzel.
Ergopouch - Premium Sleeping Bag 3.5 Tog - CLEARANCE

Ergopouch - Premium Sleeping Bag 3.5 Tog - CLEARANCE

$99.95 NZD $119.95 NZD
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Ergopouch - Premium Sleeping Bag 3.5 Tog - CLEARANCE $99.95 NZD $119.95 NZD
Petit Pretzel / 2-4 Years Bon Appetit / 8-24 Months Berries / 8-24 Months Picnic / 8-24 Months
Sale
Pair of rust sandals with woven design on a white background
Classical Child - Jelly Sandals

Classical Child - Jelly Sandals

$29.99 NZD $39.99 NZD
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Classical Child - Jelly Sandals $29.99 NZD $39.99 NZD
Linen / 20 Rose / 20 Rust / 20 Navy / 20
Roll of railroad track-themed tape with two boxes on a white background
Zazi - Track Tape

Zazi - Track Tape

$14.95 NZD
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Zazi - Track Tape $14.95 NZD
Set of green toy farm vehicles including a tractor, trailer, and combine harvester on a white background.
John Deere - Micro Farm Vehicles (5 Pack)

John Deere - Micro Farm Vehicles (5 Pack)

$29.99 NZD
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John Deere - Micro Farm Vehicles (5 Pack) $29.99 NZD
Help your baby to fall asleep with one of the 14 different pre-programmed melodies, like shushing, heartbeat sound or white noise.
Zazu - Suzy Deluxe Rechargeable Sound Machine

Zazu - Suzy Deluxe Rechargeable Sound Machine

$56.95 NZD
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Zazu - Suzy Deluxe Rechargeable Sound Machine $56.95 NZD
Sarah the ZAZU Sleep Trainer Clock uses colour, sound, and gentle movement to guide children toward healthy sleep habits and calmer mornings for everyone.
Zazu - Sarah the Sleeptrainer

Zazu - Sarah the Sleeptrainer

$72.95 NZD
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Zazu - Sarah the Sleeptrainer $72.95 NZD
Three bottles of Honeysticks bubble bath in red, blue, and yellow with a box in the background.
Honeysticks - Bubble Bath Colour Mixing

Honeysticks - Bubble Bath Colour Mixing

$29.00 NZD
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Honeysticks - Bubble Bath Colour Mixing $29.00 NZD
Rectangular pillow with floral pattern on one side and solid pink color on the other, on a white background.
Cleva Mama - ClevaFoam Toddler Pillow Case

Cleva Mama - ClevaFoam Toddler Pillow Case

$28.00 NZD
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Cleva Mama - ClevaFoam Toddler Pillow Case $28.00 NZD
White Pink Blue
SavviSand - 100g Refill Formula

SavviSand - 100g Refill Formula

$16.99 NZD
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SavviSand - 100g Refill Formula $16.99 NZD
Pink and blue textured spoon shared as dinosaur on a white background
Constructive Eating - Pink Dino Ankylosaurus Individual Dinosaur Utensils

Constructive Eating - Pink Dino Ankylosaurus Individual Dinosaur Utensils

$9.95 NZD
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Constructive Eating - Pink Dino Ankylosaurus Individual Dinosaur Utensils $9.95 NZD
The Sinch Station - Sinchies Fill and Dry Rack

The Sinch Station - Sinchies Fill and Dry Rack

Sold Out
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The Sinch Station - Sinchies Fill and Dry Rack Sold Out
CottonSleepingBagLiner
Brolly Sheets - Cotton Sleeping Bag Liner

Brolly Sheets - Cotton Sleeping Bag Liner

$74.95 NZD
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Brolly Sheets - Cotton Sleeping Bag Liner $74.95 NZD
Sale
Petite Eats - Silicone Dominoes Set

Petite Eats - Silicone Dominoes Set

$15.99 NZD $42.99 NZD
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Petite Eats - Silicone Dominoes Set $15.99 NZD $42.99 NZD
Ocean Terracotta
chest-care
Absolute Essential - Chest Care

Absolute Essential - Chest Care

$39.95 NZD
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Absolute Essential - Chest Care $39.95 NZD