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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

3 Years +

Blue shark-shaped bubble gun with a bottle of bubbles.
Maxx Bubbles - Handheld Shark Bubbler

Maxx Bubbles - Handheld Shark Bubbler

$29.95 NZD
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Maxx Bubbles - Handheld Shark Bubbler $29.95 NZD
Sale
Boon - Pipes Bath Toy

Boon - Pipes Bath Toy

$29.95 NZD $35.95 NZD
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Boon - Pipes Bath Toy $29.95 NZD $35.95 NZD
Constructive Eating - Individual Fairy Garden Utensils

Constructive Eating - Individual Fairy Garden Utensils

$9.95 NZD
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Constructive Eating - Individual Fairy Garden Utensils $9.95 NZD
Sale
Bumkins - Bento Box 3 Section - Jelly Silicone

Bumkins - Bento Box 3 Section - Jelly Silicone

$29.99 NZD $44.95 NZD
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Bumkins - Bento Box 3 Section - Jelly Silicone $29.99 NZD $44.95 NZD
Pink Jelly
John Deere - Bubble Bottle with Tractor Wand

John Deere - Bubble Bottle with Tractor Wand

$10.50 NZD
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John Deere - Bubble Bottle with Tractor Wand $10.50 NZD
Sarah the ZAZU Sleep Trainer Clock uses colour, sound, and gentle movement to guide children toward healthy sleep habits and calmer mornings for everyone.
Zazu - Sarah the Sleeptrainer

Zazu - Sarah the Sleeptrainer

$72.95 NZD
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Zazu - Sarah the Sleeptrainer $72.95 NZD
Set of colorful John Deere Chalk and holders with cartoon tractors and construction vehicles on a white background
John Deere - Chalk Holders

John Deere - Chalk Holders

$18.00 NZD
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John Deere - Chalk Holders $18.00 NZD
Colour Me Kids - Wash Away Markers

Colour Me Kids - Wash Away Markers

Sold Out
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Colour Me Kids - Wash Away Markers Sold Out
Nestling - Stainless Steel Lunchbox Dipper Set

Nestling - Stainless Steel Lunchbox Dipper Set

Sold Out
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Nestling - Stainless Steel Lunchbox Dipper Set Sold Out
Dusty Pink Dusty Blue Sage
Help your baby to fall asleep with one of the 14 different pre-programmed melodies, like shushing, heartbeat sound or white noise.
Zazu - Suzy Deluxe Rechargeable Sound Machine

Zazu - Suzy Deluxe Rechargeable Sound Machine

$56.95 NZD
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Zazu - Suzy Deluxe Rechargeable Sound Machine $56.95 NZD
Mushie - Coin & Tube Sorting Set

Mushie - Coin & Tube Sorting Set

$39.99 NZD
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Mushie - Coin & Tube Sorting Set $39.99 NZD
Boon Drizzle Icecream Holder
Boon - Drizzle Ice Cream Holder

Boon - Drizzle Ice Cream Holder

$17.00 NZD
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Boon - Drizzle Ice Cream Holder $17.00 NZD
Maxx Bubbles - Handheld Unicorn Bubbler

Maxx Bubbles - Handheld Unicorn Bubbler

$29.95 NZD
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Maxx Bubbles - Handheld Unicorn Bubbler $29.95 NZD
Sale
Chai Baby Blue Bunny Backpack for kids with a carrier on the front to hold a child's favourite toy.
Chai Baby Backpack with Front Harness

Chai Baby Backpack with Front Harness

$44.99 NZD $61.99 NZD
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Chai Baby Backpack with Front Harness $44.99 NZD $61.99 NZD
Blue Bunny Backpack Beige Dino
HoneysticksPetal
Honeysticks - Petal Crayons

Honeysticks - Petal Crayons

from $15.95 NZD
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Honeysticks - Petal Crayons from $15.95 NZD
Crywolf - Reversible Bucket Hat

Crywolf - Reversible Bucket Hat

$39.95 NZD
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Crywolf - Reversible Bucket Hat $39.95 NZD
Petite Eats - Stainless Steel Insulated Smoothie Cup

Petite Eats - Stainless Steel Insulated Smoothie Cup

$29.99 NZD
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Petite Eats - Stainless Steel Insulated Smoothie Cup $29.99 NZD
Breeze Petal Sand Fern
Nestling - Stainless Steel Jumbo Bento Box

Nestling - Stainless Steel Jumbo Bento Box

Sold Out
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Nestling - Stainless Steel Jumbo Bento Box Sold Out
Dusty Pink Dusty Blue Sage
Sale
A premium, silky-smooth, wider-fit sleeping bag for infants aged 8 months+ who are sleeping arms out. For Infants who are rolling and sitting, and toddlers and preschoolers who still prefer to wear a Bag for sleep over a Suit. In the colourway petit pretzel.
Ergopouch - Premium Sleeping Bag 3.5 Tog - CLEARANCE

Ergopouch - Premium Sleeping Bag 3.5 Tog - CLEARANCE

$99.95 NZD $119.95 NZD
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Ergopouch - Premium Sleeping Bag 3.5 Tog - CLEARANCE $99.95 NZD $119.95 NZD
Petit Pretzel / 2-4 Years Bon Appetit / 8-24 Months Berries / 8-24 Months Picnic / 8-24 Months
Stack of three fabric swatches with colorful patterns on a white background
Toddy Towel - Baby, Toddler & Kids Towels

Toddy Towel - Baby, Toddler & Kids Towels

from $49.95 NZD
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Toddy Towel - Baby, Toddler & Kids Towels from $49.95 NZD
Baby - 0 - 2 Years / Sage Baby - 0 - 2 Years / Little Veges Baby - 0 - 2 Years / White Baby - 0 - 2 Years / Salmon Toddler - 18m - 4 Years / Under the Sea Toddler - 18m - 4 Years / Cheeky Bananas Toddler - 18m - 4 Years / Ice Cream Toddler - 18m - 4 Years / Strawberries Kids - 5 - 8 Years / Blueberry
The Sinch Station - Sinchies Fill and Dry Rack

The Sinch Station - Sinchies Fill and Dry Rack

$45.00 NZD
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The Sinch Station - Sinchies Fill and Dry Rack $45.00 NZD
Roll of railroad track-themed tape with two boxes on a white background
Zazi - Track Tape

Zazi - Track Tape

$14.95 NZD
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Zazi - Track Tape $14.95 NZD
John Deere - Electronic Fishing Pole

John Deere - Electronic Fishing Pole

$69.95 NZD
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John Deere - Electronic Fishing Pole $69.95 NZD
jumbo-paint-brushes
Honeysticks - Jumbo Paintbrush Set

Honeysticks - Jumbo Paintbrush Set

$16.95 NZD
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Honeysticks - Jumbo Paintbrush Set $16.95 NZD
Patterned wetbag pouch with animal design on a beige background
Brolly Sheets - Snazzi Wet Bags (Medium)

Brolly Sheets - Snazzi Wet Bags (Medium)

$14.95 NZD
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Brolly Sheets - Snazzi Wet Bags (Medium) $14.95 NZD
Sinchies - Reusable Side Spout Food Pouches | 1L

Sinchies - Reusable Side Spout Food Pouches | 1L

$9.99 NZD
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Sinchies - Reusable Side Spout Food Pouches | 1L $9.99 NZD
Sale
Pink and beige striped hooded towel on a white background
Crywolf - Hooded Towel

Crywolf - Hooded Towel

$54.99 NZD $69.95 NZD
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Crywolf - Hooded Towel $54.99 NZD $69.95 NZD
Candy Stripe Sea Stripe
Sale
Crywolf - Everywhere Zip Up Towel

Crywolf - Everywhere Zip Up Towel

$59.99 NZD $79.95 NZD
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Crywolf - Everywhere Zip Up Towel $59.99 NZD $79.95 NZD
Pink Navy
Sale
Headu - Step by Step Drawing School

Headu - Step by Step Drawing School

$22.99 NZD $32.95 NZD
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Headu - Step by Step Drawing School $22.99 NZD $32.95 NZD
John Deere - Roll N Go Tractor Torch

John Deere - Roll N Go Tractor Torch

$39.95 NZD
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John Deere - Roll N Go Tractor Torch $39.95 NZD
Nestling - Stainless Steel Flat Suction Plate (23cm)

Nestling - Stainless Steel Flat Suction Plate (23cm)

$29.95 NZD
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Nestling - Stainless Steel Flat Suction Plate (23cm) $29.95 NZD
Rectangular pillow with floral pattern on one side and solid pink color on the other, on a white background.
Cleva Mama - ClevaFoam Toddler Pillow Case

Cleva Mama - ClevaFoam Toddler Pillow Case

$28.00 NZD
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Cleva Mama - ClevaFoam Toddler Pillow Case $28.00 NZD
White Pink Blue
Set of Melii reusable DIY Freezies suitable for yogart and smoothies and fresh juice.
Melii EVA Freezies 12pk - Animals

Melii EVA Freezies 12pk - Animals

$21.95 NZD
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Melii EVA Freezies 12pk - Animals $21.95 NZD
CottonSleepingBagLiner
Brolly Sheets - Cotton Sleeping Bag Liner

Brolly Sheets - Cotton Sleeping Bag Liner

$74.95 NZD
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Brolly Sheets - Cotton Sleeping Bag Liner $74.95 NZD
Sale
Crywolf - Lucky Cap

Crywolf - Lucky Cap

$34.95 NZD $39.95 NZD
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Crywolf - Lucky Cap $34.95 NZD $39.95 NZD
Pack of Honey Sticks beeswax crayons with colorful crayons on a white background
Honeysticks - Beeswax Crayons Originals 10pk

Honeysticks - Beeswax Crayons Originals 10pk

$20.95 NZD
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Honeysticks - Beeswax Crayons Originals 10pk $20.95 NZD
Honeysticks beeswax crayons in a box with colorful crayons displayed in front.
Honeysticks - Beeswax Crayons Jumbos 12pk

Honeysticks - Beeswax Crayons Jumbos 12pk

$20.99 NZD
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Honeysticks - Beeswax Crayons Jumbos 12pk $20.99 NZD
Sale
ErgoPouch - Side Zip Premium Sleeping Bag 3.5 TOG

ErgoPouch - Side Zip Premium Sleeping Bag 3.5 TOG

$99.95 NZD $119.95 NZD
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ErgoPouch - Side Zip Premium Sleeping Bag 3.5 TOG $99.95 NZD $119.95 NZD
Dragonflies / 8-24 Months Willow / 8-24 Months Daisies / 8-24 Months
Sinchies - Reusable Side Spout Food Pouches | 500 ml

Sinchies - Reusable Side Spout Food Pouches | 500 ml

$6.99 NZD
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Sinchies - Reusable Side Spout Food Pouches | 500 ml $6.99 NZD
Pink and purple lunch box with a handle on a white background
Melii - Mini Bento Lunchbox

Melii - Mini Bento Lunchbox

$19.95 NZD
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Melii - Mini Bento Lunchbox $19.95 NZD
Pink Light Blue
Sale
Green fork and spoon set in a barn-shaped packaging on a white background
Constructive Eating - Tractor Cuttlery Set - 2 Piece

Constructive Eating - Tractor Cuttlery Set - 2 Piece

$19.95 NZD $24.95 NZD
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Constructive Eating - Tractor Cuttlery Set - 2 Piece $19.95 NZD $24.95 NZD
Sale
Pack of reusable snack bags with a shark design on a white background
Melii - Reusable Snack Bags

Melii - Reusable Snack Bags

$19.99 NZD $24.95 NZD
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Melii - Reusable Snack Bags $19.99 NZD $24.95 NZD
Animals Gaming Sports Truck & Tractor
Three bottles of Honeysticks bubble bath in red, blue, and yellow with a box in the background.
Honeysticks - Bubble Bath Colour Mixing

Honeysticks - Bubble Bath Colour Mixing

$29.00 NZD
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Honeysticks - Bubble Bath Colour Mixing $29.00 NZD
SavviSand - 100g Refill Formula

SavviSand - 100g Refill Formula

$16.99 NZD
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SavviSand - 100g Refill Formula $16.99 NZD
Pink and blue textured spoon shared as dinosaur on a white background
Constructive Eating - Pink Dino Ankylosaurus Individual Dinosaur Utensils

Constructive Eating - Pink Dino Ankylosaurus Individual Dinosaur Utensils

$9.95 NZD
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Constructive Eating - Pink Dino Ankylosaurus Individual Dinosaur Utensils $9.95 NZD
chest-care
Absolute Essential - Chest Care

Absolute Essential - Chest Care

$39.95 NZD
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Absolute Essential - Chest Care $39.95 NZD
A reusable fluffy cup with a yellow floral pattern, a white silicone sleeve, a cream lid, and a pale yellow straw, shown on a clean white background with the lid removed and placed beside the cup.
Chino Club - Baby Chino Cup 4oz (120 mls)

Chino Club - Baby Chino Cup 4oz (120 mls)

$25.99 NZD
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Chino Club - Baby Chino Cup 4oz (120 mls) $25.99 NZD
Two light blue square cup holders with vertical fluted sides, shown on a plain white background.
Nestling Silicone Jumbo Cups 2pk

Nestling Silicone Jumbo Cups 2pk

$12.95 NZD
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Nestling Silicone Jumbo Cups 2pk $12.95 NZD