The cosy Everywhere Zip-up Towel from Crywolf is made from luxe, super soft cotton towelling and will be a summer essential. This all-rounder doubles as a towel and a robe, keeping kids warm and dry after the beach or pool...

A Gentle Detangling Spray to Quickly Remove Knots & Tangles Made with a unique blend of Jojoba and Argan Oils to hydrate and protect delicate hair Silicone-free, so you won’t have to worry about buildup or breakage Pro Vitamin B5...

Best for toddlers who are walking, and pre-schoolers transitioning to a big bed. Perfect for 24°C+ The award-winning Sleep Suit Bag converts from a Sleeping Bag to a Sleep Suit with legs using the 4-way zippers. The 400 thread count...

The Melii Pacifier Pod is a safe, hygienic and convenient place to put your baby's pacifiers while out and about!  You no longer have to rummage through messy purses to find a dummy when your fussy baby begins to make...

  Silicone teethers made for your Gummee Glove BUT can attach to dummy straps and Sleepytots !   Will fit onto your existing Gummee Glove. Made from food grade silicone. Can be heat sterilised and refrigerated

The perfect hat for those colder days, and a great gift! A beautiful baby beanie crafted with newborns in mind. The beanie is made from organic cotton and features a light stretch and top-knot design, perfect to keep those little...

FOR A LIMITED TIME TAKE 10% OFF ALL BEDHEAD HATS - ADD TO CHECKOUT FOR DISCOUNT. The Bedhead Classic Bucket hat is a UPF50+ kids sun hat featuring our unique 'anti-flop' technology ensuring brims won’t flop in front of their...

Part of the Petite Eats First Tastes Range, the perfect first baby food for little Kiwis. The perfect first baby food for little Kiwis ♡ Proudly made in New Zealand, our First Tastes range is crafted with just a few simple, wholesome...

How much fun is your toddler going to have at dinner time with their Constructive Fairy Garden Placemat. The 28cm x 43cm Polypropylene placemat features a view of our three Garden Fairies (Allo, Charlie and Willow) near their homes in...

Snazzipants 'All In Ones' are the absolute perfect reusable cloth nappy! Cloth is back and better than ever! This nappy was specifically designed by a mum who really understands the importance of comfort & convenience! They are easy to use,...

A play mat is the perfect spot for your little one to hang out, play, get some tummy time and just relax. The Nestling Quilted Play Mat is perfect for all of the above! Katherine Quinn is an internationally acclaimed...

NUK Trainer Cup: learning to drink made easy The NUK Trainer Cup helps to make a baby’s transition from the bottle to the cup easier. The soft spout is especially gentle on the palate and gums. The ergonomically shaped handles...

Lamington's award winning knee-high baby socks,  know as “the socks that stay up and stay on”. Made in New Zealand from soft and gentle merino wool, the best for your baby. An essential item for every new baby. Merino wool is...

Keep your little one toasty warm this winter! The award winning Hands In & Out sleep sack now comes as a 2 TOG rated sleep sack. The Cozy Toddler suit is a clever evolution of the Sleepy hugs sleep suit...

NUK Star Day & Night Soothers with Luminous Effect NUK Night Soothers help babies find their way to sleep with ease. Made from baby-safe luminous material, these soothers glow softly in the dark, making them easy to find at night....

For us parents, we know what mosquito bites mean for our kids. Our poor little ones can't handle the itch, day or night. Some kids get it worse than others, developing an allergic reaction to the bite that causes the...

Sleek yet incredibly spacious, The Saturday Bag by Prene is the perfect baby/nappy bag or overnight tote. Contrast perforated and smooth neoprene body Dark metallic hardware 14 pockets in total (internally and externally) Main zip closure  Separate zippable bottom compartment Removable baseboard Adjustable pram...

Encourage little ones to chew on the mallet when those pesky molars start to erupt! The Molar Mallet has a highly entertaining wobble base, which is great for teaching baby ‘cause & effect’. It also has the added benefit of...

The Link 'n' Teether set offers endless fun and comfort for your little one, featuring 3 unique teething shapes and 3 brightly coloured links – all packed in a convenient carry case. This versatile set is designed to provide soothing...

The SWADDLE UP Transition Hip Harness Swaddle has been specially designed for babies being treated for Hip Dysplasia. It has been designed with a wider fit at the bottom so that it can be worn over a Hip Dysplasia Harness...

Bright colours and contrasting patterns along with entertaining sounds from the crinkle corn husks stimulate baby’s attention.  This soft book features playful images and interesting textures that tell the story of how our food gets from the farm to our...

Protects your mattress and provides a luxuriously soft and safe surface for baby to sleep on. Meet a new era of safe sleep and practicality in baby bedding. Parents don’t have time to be buying or washing two sheets when...

The All New Waistband Extender adds an extra 65cm of length to the HipSurfer, supporting parents with a waist size of 18-28+ The HipSurfer can now be enjoyed by more mums, dads and grandparents of all shapes and sizes. The...

The answer to your colic concerns A good feeling in the tummy, at last. Swallowing air when feeding is a major cause of typical colic symptoms such as wind, tummy cramps and constant crying. The NUK Anti-Colic Professional was developed...

Brolly Sheet Waterproof Cot Pads with wings are the perfect solution for those leaky nappies or a baby that spills and dribbles a lot.Easy to remove & change, our cot pads are the ultimate in comfort, made with a 100% soft cotton top. Our innovative...

6-12 Months Introducing the Sleepy Hugs 'Cool' range from Baby Loves Sleep, designed to help your baby sleep comfortably during those warm summer nights. The 'Cool' range is made from a soft, light mesh fabric that encourages air circulation, keeping...

The award-winning LOVE TO DREAM SLEEP SUIT™ is a versatile “all-in-one” style wearable blanket with legs. Designed to keep little ones warm, whilst providing freedom of movement. Perfect for little wrigglers. Product Features: Very versatile; can be used for sleep,...

Another cute educational toy to join the John Deere family! The Lamaze John Deere Tractor Clip & Go toy is full of developmental features to engage your baby. Turning the wheel creates intriguing clicking sounds to encourage auditory development.  With...

The Beachcomber Banz sunglasses are made for little faces! Designed for lightweight comfort, the robust frame features Banz ‘Flexible Frame’ technology, which allows the frame and temples (arms) to bend under pressure – without breaking! Beachcomber Banz sunglasses feature ‘temples’...

Let your mini-me sip in style with the Match Your Mumma tumbler, available in Gorgeous Pink or Beautiful Blue. Inspired by the popular mum tumblers, this toddler-sized cup is designed for everyday use with little hands in mind. Durable, leak-proof,...

Zazi Shades are here for the Summer. Zazi's stylish designs are perfect for shielding little eyes from the harsh sun. Plus kids look mega-cute in them! Safety is the #1 priority - especially when it comes to little ones! All...

Help soothe your baby's irritated gums with our line of teethers. Made from 100% non-toxic, food-grade silicone, and designed to be easy to grasp by tiny fingers, our teethers are safe for your baby to use. Their sophisticated colors and...

Set the scene for your little one and let them drift off into dreamland with the help of the Yogasleep Dreamcenter Multi-Sound Machine and Night Light. Features - 24 sounds options - 9 robust white & brown noise options, 8...

These are all three of our favourite Rockit sleep aids, designed by our Rockit dads in the UK to keep your babes asleep on the run! Includes Rockit Rechargeable - The award-winning Portable Stroller Rocker Zed V2 - The award-winning vibration Sleep...

The Bubba Blue Air+ Swaddle Suit is a unique 2 in 1 swaddle and romper, designed to make swaddling easier and baby sleep better. Swaddling helps prevent baby’s startle reflex, thereby helping baby sleep better and longer.  The Bubba Blue...

Your go to solution for digestive wellness promoting calm and comfortable digestion. This naturopathically designed formula has been tried and tested and offers support for all manner of digestive distress.  The herbs included here are chosen for their unique ability...

Help soothe your baby's irritated gums with our line of ball teethers. Made from 100% non-toxic, food-grade silicone, and designed to be easy to grasp by tiny fingers, our teether balls are safe for your baby to use. Their geometric...

A year-round essential for everyday explorers, the Crywolf Hooded Beach Towel is perfect for beach and pool sessions. Crafted in cotton towelling and featuring a handy front pouch pocket, it’s perfect for keeping little explorers cosy and their treasures close.  Features 100%...

Keep your little adventurer safe and secure and use the Moose Safety Harness in a busy street, car park, shopping mall or airport. Perfect for travelling with little ones; a great help with twins or when you have a toddler and...

Sarah the ZAZU Sleep Trainer Clock uses colour, sound, and gentle movement to guide children toward healthy sleep habits and calmer mornings for everyone. How it works: Sarah teaches kids to stay in bed until it’s time to wake up:...

A handy accessory to have while you are out and about! You are out and about & suddenly you notice your child has done a wee or an accident in their nappy or pants. Simply grab your child's wet bag from...

Getting a good night’s rest when you’re pregnant can be a challenge, but creating the right sleep environment can help. The Mother&Baby Organic Cotton Wedge Support Pillow is a great way to support your growing bump, helping you stay in...

Help soothe your baby's irritated gums with Mushie's line of rainbow teethers. Made from 100% non-toxic, food-grade silicone, they're safe for your baby to use—and their whimsical design and sophisticated colours make them a stylish addition to your home.  BPA...

Discover the modern twist on swaddling that has led a ‘sleep revolution’ for infants & parents. A patented, game-changing design, the Swaddle Up makes longer sleep easy. The more natural Arms Up position lets babies access their hands to self-soothe. Ideal for...

Nuk for Nature's Silicone Soothers are made from 100% sustainable materials and manufactured with green electricity to produce a climate-friendly product.  The organic, ergonomic shape is inspired by nature to help soothe your little one. The rounded top and flat...

SILVER Award for the best Sleep Aid 2024- OHBaby! Awards  Don't lose your voice shushing your baby to sleep. Baby Shusher uses a rhythmic "Shhh" sound to break baby's crying spell. For newborn babies, this mimics life in the womb...

NUK Bath Thermometer, for a safe bath-time, natural canola oil measuring fluid. The NUK Bath Thermometer ensures safe bath-time fun. It is filled with a natural and completely harmless measuring fluid that is based on canola oil. Once you have...

The LUMA Bath Thermometer is an essential at bath time and will help take the guess work out of wondering whether the water is safe for your bub. The perfect temperature for the water in your baby's bath tub is...