For Breastfeeding Mums A soothing balm for breast-feeding mums Made with antioxidant-rich oils like Grape Seed and Sunflower Oil Hydrating and soothing ingredients like Shea Butter and Natural Vitamin E Free of Lanolin – a wax secreted by the glands...

Premium sugar-free natural electrolytes designed to transform your daily water intake. Contains between 2-4x the electrolytes of standard sports drinks.  Bright, tangy lime balanced with a touch of lemon and a subtle salty finish. Delightfully uplifting. Daeli Hydration has become increasingly...

Banz Hear No Blare Earmuffs for 2+ years feature a Class 4 rating (only one grade less than industrial-strength ear muffs!), are comfy for kids to wear while looking great and ensuring their precious hearing is protected in loud situations....

The Noody Calm Balm is a healing balm with prebiotics and is infused with a mighty blend of Calendula, Prebiotics, Kawakawa, and natural plant oils to help heal and protect. The Noody Healing Balm helps make skin happy with a special...

The ergoPouch 3.5 tog Organic Side Zip Premium Sleeping Bag is a superior sleeping bag for tummy sleepers. This sleeping bag has a two-way zip that runs from the neckhole, around the outside of the bag to the bottom, this...

The world's #1 all-natural, non-spray, non-chemical magical relief from itches and bites for you and your family.  This is a pack of pure magic. A scientifically engineered Grid-Relief Technology that uses a mechanical action to create a micro lift in...

Get your little one’s Lulla doll ready for bedtime in this irresistibly cute and cosy outfit! Dressing up your Lulla doll is more than just fun—it’s a great way for children to bond with their favourite doll while developing emotional...

The multi-award winning zip-up swaddle that allows your baby to sleep in a more natural ARMS UP™ position. Babies often use their hands to settle themselves to sleep, either by sucking on their fingers or gently rubbing their cheeks. Medical...

The ClevaMama Baby Changing Caddy is the ideal way to keep all your changing items organised. Made from natural cotton rope, it has a stylish, contemporary design to blend perfectly with your nursery. The baby changing caddy comes with sturdy...

Give your child a safer, warmer night’s sleep with this all-in-one wearable blanket with legs designed for comfort, movement, and peace of mind. Why parents love it: All-in-one design replaces blankets for safer sleep 2.5 TOG rating – ideal for...

Bright, bold, and bursting with personality, these limited edition Kiddo Goggles are made for the little swimmer who loves to stand out. With its vibrant colours and smooth silicone comfort, this goggle brings serious style to pool days and beach...

Honeysticks Bath Crayons are the perfect way to add creativity and fun to bath or shower time. Crafted with 100% pure New Zealand Beeswax and Soy Wax. Natural and food-grade ingredients for peace of mind: Lovingly handmade in New Zealand...

FOR A LIMITED TIME TAKE 10% OFF ALL BEDHEAD HATS - ADD TO CHECKOUT FOR DISCOUNT. Bedhead Legionnaire hats are so soft and comfortable over the ears and back of the neck making them the perfect baby sun hat that...

As the saying goes: to be prepared is half the victory. That is also true for expectant parents, who await the arrival of their little miracle full of anticipation. So that they can reassuredly welcome their little offspring home, a few...

The Nestling Waterproof Quilted Change Mat is a must have in your nappy bag! Give your baby a clean and comfortable surface for changing time when out and about. Made from recycled polyester it folds up nice and compact so...

Padsicle Gel – Your Recovery Ride or Die Heard of frozen padsicles? This is it - but easier. Viva la Vulva have made the mix for you and popped it into an easy, squeezy bottle, so you can skip the...

Microwave Steam Steriliser The NUK Micro Express Plus Microwave Steam Steriliser sterilises baby bottles, their accessories (except soothers) and breast pump parts. Using steam, it can sterilise up to four 300ml wide-necked bottles at the same time and, thanks to...

Messy Mats are absorbent play mats with a waterproof backing which stops liquids seeping through to the surface below. They're 150cm by 150cm, the perfect size for catching messes without taking up too much room.  Messy Mats are ideal for picnics,...

Bring the fun to family dinners, special occasions, or playdates with the Colour Me Kids washable, waterproof, and reusable colouring in tablecloth! Say goodbye to paper waste and endless printouts—this eco-friendly tablecloth is designed to keep your little ones entertained...

A nod to a retro alpine aesthetic, the Crywolf Alpine Beanie keeps your head warm and the planet cool. These super soft beanies have been made using Polylana® recyclable fibre that is both low-impact in its production and incredibly soft....

Premium sugar-free natural electrolytes designed to transform your daily water intake. Contains between 2-4x the electrolytes of standard sports drinks.  Bright, juicy natural cherry with a subtle salty finish. Sweet, tart and wonderfully balanced. Delightfully revitalising. Daeli Hydration has become increasingly...

Premium sugar-free natural electrolytes designed to transform your daily water intake. Contains between 2-4x the electrolytes of standard sports drinks.  Slip into sun-kissed pineapple. Bright, tropical sweetness balanced with light, crisp salty notes. Delightfully energising. Daeli Hydration has become increasingly popular among expecting...

Discover a fun, mess-free way to explore sensory play with the Peekaboo Sensory Bag. Filled with weighted beads and themed figurines, it encourages little ones to look, touch and listen as they play. Designed to support calming and focus, this...

The Melii Silicone Milk Bottle comes with it's own straw and features a thoughtfully designed shape that supports easy grip for little hands, empowering toddlers to sip with confidence and without assistance.The soft silicone straw is gentle on sensitive gums,...

These fabric fastener loop strips are for use with our easynight blackout blinds and fabric. Self-adhesive, when these strips are stuck to easynight blackout fabric it can be attached to easynight suction cups or velcro. Please note you are purchasing only the...

If you're a mama encountering issues breastfeeding due to flat or inverted nipples, the Haakaa Silicone Nipple Aspirators may be just the solution for you. Haakaa Silicone Nipple Aspirators are made from 100% non-toxic silicone and are designed to gently...

Make mealtimes fun for your child with their own Dinosaur Placemat! When using the cutlery in conjunction with the plate (cutlery and plate sold separately), it teaches children how to hold and use their utensils the correct way.  Therefore, making...

With the Nuk Vario Express you can be sure that bacteria are reliably removed from bottles, soothers and accessories. Hygiene takes the highest priority in a household with children, especially in the first months of life as the immune system...

No mess, no residue, just blissful nights sleep! Using patent-protected static stick technology, these easy to apply blackout sheets cling to a clean window surface with out the need for glues, velcros or suction cups! Making this the perfect blackout...

Lost or misplaced drink bottle parts? Perhaps they need a re-fresh. Two spare spouts to be used in conjunction with the sport spout bottle. Only fits 450ml and 600ml Sport Spout Drink Bottle.  Dishwasher safe (top rack only) Steam steriliser safe Made...

The Nestling XL Double Pocket Wet Bag, is a handy accessory to have while you're out on the go. Our beloved double pocket wet bag in a bigger size! You are out and about & suddenly you notice your child has...

The Sunday Bag from Prene is the ultimate companion for on-the-go mums and bubs, featuring fourteen storage pockets and including a matching baby change mat and mini bag that can be easily stored in the base compartment. Contrast perforated and smooth neoprene body...

FOR A LIMITED TIME TAKE 10% OFF ALL BEDHEAD HATS - ADD TO CHECKOUT FOR DISCOUNT. The Bedhead Toddler Bucket hat is a fabulous baby sun hat featuring a soft flexible brim and rated is UPF50+ Excellent Protection! Soft blue...

NUK Space Night Silicone Soother, right for the jaw. The NUK Space Night Soother is designed to make bedtime easier. Crafted from baby-safe luminous material, it emits a soft glow in the dark, allowing parents to quickly find it even...

Part of the Petite Eats First Tastes Range, the perfect first baby food for little Kiwis. The perfect first baby food for little Kiwis ♡ Proudly made in New Zealand, our First Tastes range is crafted with just a few simple, wholesome...

NUK for Nature Learner Bottle with Temperature Control – Learning to drink sustainably. Made from over 90% sustainable materials (mass balance approach)* From raw materials to manufacturing with green electricity, climate-friendly for real mini carbon footprints The extra wide and...

Lulla Doll is a soother and sleep companion for preemies, babies, toddlers and beyond. It imitates closeness to a caregiver at rest with its soft feel and soothing sounds of real-life breathing and heartbeat. Lulla plays for 12 hours to...

Solar Buddie replacement caps. Whether you have lost the original or just feel like mixing it up every colour cap fits any Solar Buddie. Available in pink, blue or green.

2.5 TOG premium warm Sleep Suit with legs & convertible feet from the clever team at Love to Dream. For cooler temperatures 16-20 degrees C. This onesie style sleeping suit has a built-in quilted blanket for added warmth in cooler...

Help soothe your baby's irritated gums with a Mushie teether. How cute are they! Made from 100% non-toxic, food-grade silicone, and designed to be easy to grasp by tiny fingers, these teethers are safe for your baby to use. Their playful design and sophisticated colours...

A prebiotic packed, soothing moisturiser. Like a hug for sensitive skin – this lotion is loaded with Mānuka Honey, Calendula and Prebiotics. Nature’s own ingredients, kindly made for sensitive skin. Noody has you covered with this all-natural formula featuring oatmeal,...

Help your baby to fall asleep with one of the 14 different pre-programmed melodies, like shushing, heartbeat sound or white noise. These sounds mimic the sound from the womb and will calm them down and stop them from crying. A...

Meet your new best friend on the farm!The tractor features boom arms with a big scoop for pushing and scooping earth and sand. The truck features a big truck bed that tilts back to dump.Both are designed with a big,...

Create new moments of wonder as you bond with your baby while playing with the John Deere Lamaze My First Tractor Rattle Toy. This developmental toy features engaging textures and crinkling sounds to make grabbing and squeezing him even more...

Crafted from sleek black perforated neoprene, this Prene  tote bag has a generous proportion that caters to all your everyday essentials, with plenty of space to spare. Smooth neoprene Dark metallic hardware 4 external zip pockets 6 internal pockets 2...

An absolute must whether you're at the beach, pool or lake.  The Nestling Swim Nappies are an environmentally friendly alternative to disposable swimming nappies. Use them as togs or as a nappy under their swimsuit. Designed to contain the poop...

Introduce sorting and matching with the Mushie coin & tube sorting box set. The round scalloped box comes with two interchangeable lids and is made of durable PP plastic. As littles fit the 20 colourful coins and tubes through the...

Experience easier driving while keeping a watchful eye on your little one with our HD 1080P baby car camera system. The baby car camera’s  night vision and invisible IR lights make nighttime driving a breeze. The camera and monitor offer...