Assemble the animals and learn your first words! Put the self-correcting puzzle of the animals together, and learn how to read and write your first words. In addition, you can animate the animal shapes by adding adhesive eyes. MAIN INTELLIGENCE...

Melii have designed the ideal compact and portable storage container for baby formula.  This travel container fits perfectly in to any handbag or nappy bag so you can always equipped with formula for your baby! Featuring an integrated spoon and...

Offering more ways to snack! The b.box silicone snack cups have been designed to fit inside the b.box lunchbox and mini lunchbox to create additional compartments for added variety. The cups can be used at full size or folded down...

Encourage little ones to chew on the mallet when those pesky molars start to erupt! The Molar Mallet has a highly entertaining wobble base, which is great for teaching baby ‘cause & effect’. It also has the added benefit of...

The LUMA toilet seat helps your child adjust to the “big people” toilet and increases confidence. Is has an anti-skid rim underneath and can therefore be easily placed on every toilet. Made from easy to clean materials to save you...

NEW from Sinchies - meet our easy, peasy, squeezy silicone food pouch! Eat anywhere, any time with our new reusable and refillable silicone food pouches. Make meal time easier, and more eco-friendly. Perfect for babies and toddlers at home and...

When kids miss their mouth, Catch Plate catches the food so they can try again. Less mess means less stress and less waste. Your dining room floor would thank you if it could. Recommended age: 9m+ Funnels runaway food back...

For big little kids transitioning from sippy cup to drink bottle. The B.Box drink bottle jnr is sized for young children who are ready to take the next step in independent drinking. Easy to carry, simple to open with free...

A gentle solution for bathing baby, this adorable fox baby bath brush + sponge is a baby care essential! Oh-so-soft silicone bristles on one side assist with the gentle removal of cradle cap, softening and exfoliating baby's scalp.   On...

The multi-use Snap & Go Pods will make meal times so much easier! Portion up your baby food in the Snap & Go Pods to freeze for quick meal prep, when you're ready to feed simply remove and microwave or...

The Link 'n' Teether set offers endless fun and comfort for your little one, featuring 3 unique teething shapes and 3 brightly coloured links – all packed in a convenient carry case. This versatile set is designed to provide soothing...

OHBaby! Awards 2022 - SILVER WINNER - Best Vapouriser/Humidifier – Crane Humidifiers Increase moisture in the air and bring wellness to your entire family in style with a Crane Droplet Humidifier. Increased moisture in the air can be used dry coughs,...

With all the looks of a classic backpack, the clean lines of the Marlo Backpack is designed to turn heads. The quilted front gives the Marlo a trendy feel while the main compartment ticks all the boxes for practicality with...

Soft, breathable, and made for all-day comfort, the Babu Footless Onesie Zipsuit is a wardrobe essential for little ones. Crafted from premium organic cotton, it’s gentle on delicate skin while allowing for easy movement. Designed with a double-ended YKK zip,...

Make every nappy change safer and more comfortable with this contoured changing pad. Raised sides provide extra security and gentle support to help reduce rolling during changes. A textured, non-slip base keeps the pad firmly in place on change tables...

Step up in style with our elegant Step Stool. It's non-slip safety features and lightweight design makes it ideal for matching with your chic potty training set, ensure elegance in every room. Non-slip safety features: Our Step Stool is designed...

Have you ever seen a cuter gift set? Our perfect Teething Starter set has all the essentials to soothe your little one’s teething pain. Our Teething Starter Sets come in a range of different characters and colours! Our Teethers are...

And you never thought leaky pipes could be fun. But Boon PIPES makes bath time a scooping and pouring extravaganza. These fun baby toys come in five shapes that can be used individually or put together to make a chain....

High quality, industrial grade hearing protection earmuffs designed especially for little ears ages 6 months to mid-teen. Fireworks Live Sport Motor Racing In Flight Travel Live Music Noise Sensitivity adjustable headband and extendable metal arms allow the earmuffs to...

Lost or misplaced drink bottle parts? Perhaps they need a re-fresh. Two spare spouts to be used in conjunction with the sport spout bottle. Only fits 450ml and 600ml Sport Spout Drink Bottle.  Dishwasher safe (top rack only) Steam steriliser safe Made...

Discover the excitement of opening a John Deere surprise capsule. Inside each one, you’ll find a fun vehicle ready to race, just pull back and watch it go! With several unique items to collect, including two different styles of tractor,...

Digital Bath and Room Thermometer with Temperature Alert The Oricom Digital Bath and Room Thermometer is designed to monitor the temperature of baby’s bath or bedroom and to use as a fun toy for babies of all ages. Displays accurate...

An essential outdoor companion, the Crywolf Reversible Bucket Hat will keep kids protected from the sun on their everyday adventures. Cleverly designed, featuring a removable chin strap with an adjustable toggle, that easily threads through the brim to allow the...

The Yogasleep Duet is designed to help your little one get to sleep faster and stay asleep. So many great features packed into one unit - This multi-sound white noise machine and night light works double-duty as a wireless speaker all in one compact & streamlined...

Premium sugar-free natural electrolytes designed to transform your daily water intake. Contains between 2-4x the electrolytes of standard sports drinks.  Bright, tangy lime balanced with a touch of lemon and a subtle salty finish. Delightfully uplifting. Daeli Hydration has become increasingly...

Lamington's award winning knee-high baby socks,  know as “the socks that stay up and stay on”. Made in New Zealand from soft and gentle merino wool, the best for your baby. An essential item for every new baby. Merino wool is...

Reduce your reliance on single use plastics with the reusable silicone lunch pocket. Now you can pack a wider range of healthy snack and lunch options; from sandwiches and rolls, to sushi, mini pizzas and more without the need for...

Nail cutting is made easy with Medescan's L'il Nail Buffer.  Designed for the safe and gentle trimming of delicate nails, making it ideal for use on babies and suitable for all ages. This product features an almost silent operation and...

Repositionable road tape that you can use absolutely anywhere! If your little one is really into road vehicles or they need a runway for their fleet of planes, road tape can make play happen anywhere. It sticks to pretty much any...

Simplify outings with the Mushie Kids Mini Backpack that’s perfect for quick trips, preschool or extended travel. This water repellent backpack is easy to wipe clean and keep dry. The top handle allows for easy grab and go while the adjustable...

Suitable from birth, The Medescan L'il Booger Buster is an all-natural and safe device that helps to gently clear nasal decongestion for little ones. It comes with two medical-grade silicone tips and two power suction levels that allow you to...

Baby’s Sea Shore - Soothing Sleep Sounds for Little Ones Help your baby drift off to sleep with Baby’s Sea Shore, a calming audio experience trusted by parents. A Silver Bizzie Baby Award winner, this CD blends the comforting sound...

Catch some fun with the John Deere Farm Pond Fish Adventure. Learn numbers and colours when you spin the board to see which fish will take the bait. Spin the reel around to lower the magnetic hook and catch the...

Elevate toilet training with elegance. Our toilet trainer seat is secure, comfortable, and fits most toilets, blending style with practicality. Ergonomic design for comfort:Designed with your child's comfort in mind, our Trainer Seat features an ergonomic design that makes their...

Help soothe your baby's irritated gums with our line of ball teethers. Made from 100% non-toxic, food-grade silicone, and designed to be easy to grasp by tiny fingers, our teether balls are safe for your baby to use. Their geometric...

Made with edible ingredients – because everything that goes on the lips, eventually gets eaten Packed with nourishing natural oils to keep lips soft, smooth and hydrated 100% Petroleum-free – we skip the nasties most lip balms are made from...

A great choice for baby’s first book, the Lamaze Fun with Shapes Soft Book helps you teach simple shapes as you bond with baby during story time. The interactive soft pages provide visual stimulation with a discovery mirror and bright...

Introducing the perfect backpack for little adventurers! These cute backpacks are designed with both style and practicality in mind. The spacious large zippered compartment is perfect for holding books, snacks, and all your child's essentials. Two side pockets offer additional...

Countertop clutter getting you down? Boon’s Groove Drying Rack gives you extra room without taking up extra space. It can hold up to 6 baby bottles or other mealtime items and features modular pieces that let you customize your dry. ...

Lead the way and light your night with the John Deere Tractor Flashlight. This free rolling tractor shaped flashlight features an auto shut off and free rolling wheels. Squeeze the trigger to hear real engine sounds & to activate the...

Let your little one snack anywhere, anytime with the Silicone Yummy Pouch! Made of 100% food grade silicone that can be reused over and over again, the Haakaa easy-squeezy pouch is perfect for taking homemade goodness out and about. It offers...

For the parents raising tomorrow's legends. Whether you're cheering from the sidelines, tackling the school run or making memories on family adventures, these caps are made for the everyday moments that matter most. With their timeless design and playful embroidered...

4-in-1 Digital Infrared Thermometer Avoid waking up your sick child to track their fever with this precise, instantaneous, and non-contact thermometer. Designed to not only measure temperature on most body parts but also on various surfaces including milk bottles, baby...

Experience easier driving while keeping a watchful eye on your little one with our HD 1080P baby car camera system. The baby car camera’s  night vision and invisible IR lights make nighttime driving a breeze. The camera and monitor offer...

The Mumpülse 3-in-1 lactation massager is designed to support breastfeeding mothers by relieving discomfort and improving milk flow naturally. Combining heat, cooling, and 5 vibration modes, it helps reduce engorgement, ease tension, and promote a more comfortable pumping or breastfeeding...

The perfect next-step pillow for growing kids. Give your child the comfort and support they need as they transition from toddlerhood to the big-kid years. The ClevaMama® Junior Pillow is specially designed for children aged 3 years+, providing gentle support for the...

Milton Sterilising Tablets - 30 Tablets Milton Sterilising Tablets are the trusted solution for keeping your baby’s feeding and breastfeeding accessories clean and safe from harmful germs. Developed with over 75 years of experience, these tablets use the Milton Cold...

Pack more into every lunch with the Nestling Silicone Bento Cups! Designed to fit perfectly inside your Nestling Bento Box, these reusable cups come in a pack of 2 and help you separate snacks, add variety and keep everything neatly...