The wait is finally over! Hey buddy! Making snack and lunchtime more versatile than ever, the bento buddy range creates additional sections for smaller portions and tasty bites. Designed to perfectly fit b.box lunchboxes  Creates additional ‘bento’ sections for smaller portions...

Sleep is something taken for granted by those who have it, but for many of us, it is a struggle to get to sleep and/or a deep and restorative sleep. Magnesium Rescue butter will assist with achieving this. The formulation...

As voted by parents Top 10 Baby product in the UK. The perfect baby gift for a newborn! One of the most remarkable discoveries midwives made during tests with newborns was the unique absorbency of Cuskiboo. In those precious early...

The wait is finally over! Hey buddy! Making snack and lunchtime more versatile than ever, the bento buddy range creates additional sections for smaller portions and tasty bites. Designed to perfectly fit b.box lunchboxes  Creates additional ‘bento’ sections for smaller portions...

NUK Silicone Star Soother – Soothes like no other You can count on it. Isn’t it great when there’s something you can always rely on? The NUK Star soother is just that. Over 90% of babies can be soothed by...

Sick, tired and grumpy bub? Give your little one their medicine easily with the Haakaa Oral Feeding Syringe! The Oral Feeding Syringe is the perfect way to administer milk, liquid diets and larger quantities of medicine to premature or just plain fussy...

Encourage healthy brushing habits with a Fluoride-free toothpaste that actually tastes delicious! Fluoride-free kids toothpaste Silica gently removes plaque without harming enamel Xylitol prevents plaque and bacteria from sticking Refreshing, light and natural Strawberry flavour Safe if swallowed Enamel-friendly pH...

Is it possible to make a bottle without making a mess? It is now. TRIPOD’s large twist-off cap allows for easy filling and the three narrow legs fit perfectly into bottles for spotless transfer every time. Holds formula for (3)...

Introducing the new B.Box chill + fill sensory teether. Offering a unique refillable teether to provide refreshing relief to teething tots from 3 months. Keep teether chilled in the fridge, then simply add an ice cube and cold water for...

The Lamington fine merino tights are made from the same gorgeous blend as their sock range. The classic cable looks very sweet worn with dresses. The high waist provides an extra wool layer on chilly days.  New Zealand Made, sizes...

Our very own Sleepytot Round Silicone Holder Case – the perfect solution for keeping your little one’s dummies and teething toys clean, fresh, and ready for use at all times! Crafted from high-quality, non-toxic, food-grade silicone, this versatile holder is...

Keep a lid on snack time!  Leakproof and easy to open, snack tubs feature a unique flip-top lid that stays attached to the tub for easy eats on the go.   Fits inside our b.box lunchboxes for an infinite range...

A versatile design that's great for swaddling, nursing, cuddling, and more. Featuring hand-painted prints, this versatile swaddle is an everyday essential. Crafted in lightweight and breathable cotton muslin, ideal for swaddling, nursing, cuddling and more. 100% cotton muslin Read full...

Introducing the Air Swaddle for warm summer days and keeping your baby cool whilst out enjoying the sunshine. The Bubba Blue AIR+ range is beautifully soft and environmentally sustainable. Made from GOTS certified organic cotton mesh, it’s a quintessential must...

Become a pro at animating 10 animals! This original kit cleverly coaches children to draw animals, step by step. Included in the set is a special little board, complete with a felt-tip pen for drawing and erasing, for developing creative...

Premium sugar-free natural electrolytes designed to transform your daily water intake. Contains between 2-4x the electrolytes of standard sports drinks.  Escape to the tropics with our luscious Salted Mango flavour, smooth and perfectly balanced for a refreshing hydration experience that transports...

The Melii 3 in 1 Silicone Training Cup is the perfect cup for your growing child, offering flexibility as they learn to drink independently. This versatile training cup can be used with or without the straw, or as an open...

Introducing all-natural, chemical-free mood support for kids! Does your little one struggle with keeping calm? When you’re little, big emotions feel — well — big! The good news is, ZenPatch is scientifically formulated and tested to help kids regulate their...

Our sunscreen suits people that are sensitive to sunscreen with UV filters, and want a Zinc-based sunscreen that is not greasy. It’s also for people who like to know what’s in their sunscreen. No chemical UV filters Moisturising and gentle...

Feed your little one liquids and administer their medicine safely and easily with Haakaa's SqueezieDOSE Silicone Dispenser Set! The unique silicone bulb design is an excellent alternative to traditional hard plastic syringes. It allows you to use it one-handed, giving...

For heathy teeth and jaw development The NUK First Choice Soother is designed to satisfy your baby's natural sucking needs while supporting healthy oral development. It’s unique orthodontic teat features a pleasant soft zone on top that delicately conforms to the palate. Its extra-flat shape leaves...

Meet your new BFF! Cool, but WTF is this thing and why do I need it? Sometimes wiping just isn’t an option and it stings to pee. Let’s face it, it’s FRAGILE AF down there! Your peri wash bottle helps...

Meet the latest product from B.Box - 360 cup…  it helps support independent drinking, with a twist!  Great for littlies that are learning to drink, this 360 cup lets kids sip from a super-soft silicone, lip-activated 360 ̊ drinking rim....

NUK First Choice+, Baby Bottle 150 ml, PP, Silicone Teat, 0-6 Months Baby bottle in light, transparent polypropylene: Hygienic with the high-quality look of glass and pleasant to hold Free from harmful substances, odourless and BPA-free Extra-wide neck makes...

Soft, flexible and lightweight these silicone pacifiers are easy to clean and have an ergonomic design. Silicone also does not harbour bacteria or support the growth of mould. Cherry shaped teat to mimic the breast. 1 pacifier per pack. 100% Silicone Wash with...

The Subo Straw Spout is great for kids under the age of 2. It is made from food grade silicone. It is a soft mouthpiece that has a 5mm diameter opening that allows for thinner type foods like purees, plain...

Travel-d For When Baby's On The MOO-ve! Now you can get all of our most popular and essential baby products in convenient travel sizes. These are also suitable for carry-on luggage, for when bub is on the MOOve! This also...

This liner fits inside most Child standard sleeping bags (170cm x 70cm) and there is a side opening to make it easy to get in and out of.The top and bottom are waterproof so if your child wets up, or...

A nod to a retro alpine aesthetic, the Crywolf Alpine Beanie keeps your head warm and the planet cool. These super soft beanies have been made using Polylana® recyclable fibre that is both low-impact in its production and incredibly soft....

Petite Eats' safety knives have been specifically designed for little hands learning to take part in the kitchen. Made from BPA free plastic, they have a blunt tip and ergonomic handle with a silicone non-slip grip. What makes these knives...

Discover a fun, mess-free way to explore sensory play with the Peekaboo Sensory Bag. Filled with weighted beads and themed figurines, it encourages little ones to look, touch and listen as they play. Designed to support calming and focus, this...

The Moogoo Cream Conditioner is one of Moogoo's most popular products. It was made to complement the milk shampoo that was originally made for a family member who had a scalp so itchy they went to bed with olive oil on...

THE BEST THING IN THE TUB SINCE YOUR KID What do we not love about baby bath mats? They’re too small (annoying), they’re stiff (ouch) and water gets trapped underneath them (nasty). Well, no more. RIPPLE covers a large portion...

Keep little wolves’ lunches cool all with the Crywolf Everyday Lunch Bag. Made from recycled materials, this eco-friendly bag features a water-resistant protective coating, an insulating lining and an easy-to-clean design. Complete with a top carry handle and zip closure,...

The Melii Spin Snack Container is compact and portable, the perfect travel companion! With 3 generous size compartments to fill with your favourite snacks, kids can select their desired snack with ease through the clear window. Easy to fill, spin,...

Confidently cut/trim and file your bubs nails with the LUMA Baby Manicure Set. The ergonomic design has rounded tips and round shape of the scissors protect your baby from injury.  Set includes - Baby friendly scissors Nail clippers Nail file...

Introducing Shusher Sloth - the cuddliest member of the Baby Shusher family. This plush pal is soft and huggable, and comes equipped with the original Shusher sound. Featuring a one-hour timer and innovative sound activation, Shusher Sloth responds to baby's...

The classic Crywolf Pom Pom Beanie is beautifully soft and warm to wear. Aligned with their commitment to sustainability, this beanie is crafted with Polylana® recyclable fibre, and features a speckled knit for a textured winter look. Crafted from Polylana®...

Boon’s CACTI makes cleaning easier and looks cute while doing it! This fully-stocked set includes four cacti in different sizes. The only bristles on these brushes are made out of durable nylon which is great for getting the goop out...

The Nestling Insulated Lunch Bag is a practical, durable lunch time essential designed to make busy school mornings and family outings that little bit easier. Thoughtfully sized to fit all Nestling lunchboxes, it keeps food fresh, organised and easy for...

Make mealtimes fun for your child with their own Construction Placemat! When using the cutlery in conjunction with the plate (cutlery and plate sold separately), it teaches children how to hold and use their utensils the correct way.  Therefore, making...

The Milk Collective Dark Choc Chip Lactation Biscuits are a delicious snack for breastfeeding and pumping mothers to indulge in. Containing: NO refined sugars The caramel flavour of low GI organic coconut sugar  Effective galactagogue ingredients such as Oats, Flaxseed and Brewers...

The Airnest nursing pillow is designed with mums and babies in mind.The washable TENCEL® based outer cover, and our 3D Airnest lite inner cover, make the Airnest nursing pillow more breathable than typical all-foam nursing pillows – meaning more comfortable...

No more bowls of food on the ground! What makes these bowls special is their unique design which helps to prevent any spillage and scrape excess food from the spoon.  Our Sleepytot bowls suction to any flat, smooth surface (best...

The Melii Pacifier Pod is a safe, hygienic and convenient place to put your baby's pacifiers while out and about!  You no longer have to rummage through messy purses to find a dummy when your fussy baby begins to make...

Say goodbye to sticky floors and stressful cleanups! Our Recycled Messy Mat in pink or blue  is designed to make mealtime, playtime, and everything in between a little easier – and a lot cleaner. Made from recycled materials, this durable...

The Crane Cool Mist Top Fill Humidifier is packed with some great features making it an essential in your home. Easy to fill, easy to clean, while providing relief from effects caused by dry air.  Used by parents looking for...

As the saying goes: to be prepared is half the victory. That is also true for expectant parents, who await the arrival of their little miracle full of anticipation. So that they can reassuredly welcome their little offspring home, a few...