Relieve your baby's teething discomfort with Q Life - Teeth Ease. Say goodbye to frazzled babies and swollen gums. Designed to support gum and emerging teeth, this unique formula provides the comfort your baby needs for a happy and healthy...

Naturally Derived Clear Zinc Cream. Kind To Eczema-prone Skin. Broad Spectrum Protection A natural, water-resistant, Zinc-based SPF 40 sunscreen We use natural clear Zinc in a topical cream, rubs in clear Active Ingredient: Zinc Oxide 24.96% w/w No chemical UV...

Get your little one involved in the kitchen with this kid-safe wooden knife. It’s just the right size for little hands, with an easy to hold handle and a tapered blade. Best used with softer foods such as such as...

Designed to pair with the First Tastes Feeder. These hold the perfect little amount to fit into the feeder so you can freeze either breast milk, fruit etc and soothe ouchy gums. 100% Food Safe Silicone BPA free and non-toxic  Designed to...

Soothing Anti-Inflammatory Cream. Relieve Dry, Sore & Inflamed Skin Caused By Mild Eczema, Dermatitis & Mild Psoriasis. : For the symptomatic relief of mild Eczema, Psoriasis and Dermatitis Analgesic properties help relieve sore, painful or tender skin Helps calm red,...

The Prene Haven Backpack is a spacious, lightweight, and durable sports-luxe backpack crafted from contrasting smooth and perforated neoprene. Designed for versatility, it features adjustable sides, multiple pockets, and is vegan-friendly and machine washable, making it ideal for daily use, work, or...

Snail Baby Nail Trimmer 3-in-1 Tool: precision nail trimmer, gentle nail file, under nail cleaner. The Nail Snail is a multi award winning baby nail trimmer. Safer & easier to use for fuss-free nail cutting. The Nail Snail® helps you trim your child's nails...

A fun way to encourage independence and a healthy relationship with food, and most importantly... have FUN! The GoBe Lunchbox is a unique design, complete with carrying handle, bento compartment and snack spinner combo. The perfect lunchbox for kids wherever...

Refill and reuse your DIY Calm Down Bottle with these unique refill packs. Each with a different theme, these refill packs come with glitter and crafts for your little one to create your very own sensory bottle. Refreshing the contents of the...

Kids can sketch out roads to adventure, draw farms filled with animal friends or simply play a colourful game of tic-tac-toe! This pack includes 5 vibrant colours - black for bold outlines, red for exciting details, blue for bright skies,...

The ClevaMama® ClevaFoam® Elevated Support is designed to help your baby rest safely and comfortably while easing common infant discomforts such as reflux, colic, and nasal congestion. Made with our advanced ClevaFoam® technology, this gentle elevation promotes better digestion and breathing, giving your baby (and...

The safe, hygienic way to clean baby's first teeth. Grin makes it easy to take great care of your baby's teeth and gums whilst caring for the environment with the new Grin Baby Oral Care Set! Thoughtfully designed for baby's...

The Milk Collective premium Caramel Lactation Drink is a creamy smooth powder for breastfeeding and pumping mothers to indulge in. Containing:  NO added caffeine. Our products are designed to be added to your morning coffee or drink of choice. Effective galactagogue ingredients...

The Zazi Super Loop connects pretty much anything to anything. You can even connect one loop to another loop to make a super long loop. The world is your oyster.  Simply loop it around something and secure by pushing the...

Grin make it easy to take great care of your little one’s teeth and gums whilst caring for the environment with their new Grin Natural 100% Recycled Dental Flossers!! Dentists recommend that you start flossing your little Grinner's teeth as...

Lost or misplaced B.Box drink bottle parts? The Drink Bottle Replacement Straw Top Pack can help. Now sold separately to help minimise unnecessary spare parts and lessen environmental impact, the straw tops are designed especially to fit the tritan™ 450ml Drink Bottles and 600ml Drink Bottles.  About...

Powered by water and imagination! Gears + oil = a mess. Gears + water = hours of bath time fun. COGS suction to the bath walls and spin when water is poured over them. Positioned just right, they work like...

The UK’s #1 best-selling sun shade and baby sleep aid, trusted by parents and loved by babies. Designed to fit all prams, pushchairs, travel systems, and buggies (3- or 4-wheel), the SnoozeShade Original helps your little one nap on the go,...

BB 02/2027 - ON SALE Infacol Wind Drops is an effective method of treating wind in babies and infants. Infacol helps to relieve infant wind before painful colic can occur. Infacol has been specially formulated to relieve wind, infant colic...

Looking for a fun and safe way to let your little one explore their creativity? Meet Honeysticks NEW 100% non-toxic Finger Paint, specifically designed for little creators aged 1+.  Super Safe Finger Paint: Our 100% non-toxic Finger Paint is crafted using...

Don't Waste a Drop: Your baby loves the milk, and you love providing it. But you can’t be pumping 24/7. Boon’s TROVE passive breast pump helps you collect the extra that would otherwise be lost to a disposable breast pad....

Pretty Brave's much-loved Stella Baby Bag has been refreshed in a premium faux pebble leather, offering a refined and versatile option for any occasion. Our Stella Baby Bag fits all the essential items for modern parents on the go, doubling...

Part of the Petite Eats First Tastes Range, the perfect first baby food for little Kiwis. The perfect first baby food for little Kiwis ♡ Proudly made in New Zealand, our First Tastes range is crafted with just a few simple, wholesome...

Keep Your Car Tidy and Your Kids Entertained. Tired of clutter in the car? The Backseat Car Organiser is your perfect travel companion, designed to keep everything neatly stored and easily accessible on the go. Universal Attachment – Fits securely to...

The Milton Antibacterial Surface Spray is a powerful, plant-based cleaner and disinfectant designed to keep your home spotless and germ-free. Ideal for use in the kitchen, bathroom, and on baby equipment, this alcohol-free and bleach-free formula kills 99.9% of germs,...

A comforting blend for breastfeeding mums, thoughtfully created by a naturopath and midwife to naturally support milk supply while easing digestion for both mama and baby. This organic herbal tea combines traditional galactagogues like fennel and nettle with gentle digestive...

Make mealtimes easier, cleaner and more convenient with Haakaa's Silicone Feeding Spoon Attachment! This handy little duo gives you the freedom to feed homemade goodness out and about with a single, mess-free squeeze! The spoon attachment fits snugly into the neck...

Introducing the Chloe Backpack, a sleek sidekick for busy parents and their little ones. Designed for hands-free portability, this modern backpack blends style and utility, crafted in a durable faux leather and offering ample room to fit all your on-the-go...

DID WE JUST BECOME BREAST FRIENDS? REUSABLE // WASHABLE // FREEZABLE // MICROWAVABLE Breastfeeding can suck the life out of you, literally. If you are finding it hard, hang in there mama, you’re not alone. It’s a wild ride, and...

Charlie Banana rash shirts are beautifully made from quick drying SPF 50+ fabric – perfect for protecting your little one from the harsh New Zealand sun. Available in four sizes to fit your growing child – 6-12 months, 12-18 months, 18-24 month and...

Tear-free and gentle formula - 200ml  Lather up your little cherub with the Babu no-tear shampoo and body wash formula, made from gentle ingredients. The natural papaya fragrance will leave your baby smelling divine, while coconut, jojoba and evening primrose...

This self-walking bubble machine will move and spin throughout the sidewalk, porch or driveway. Listen to the sound of the T-rex roar, and watch as it's eyes light up. Kids will love the light and sound action of this adorable...

Optimises oxygen flow and supports mucus expulsion. Helps with the easing of chest congestion due to its antiseptic, expectorant and relaxing properties. Suitable for bath, diffuser, inhalation or as a diluted chest rub. Ways to use: Chest congestionMix 10 drops with ¼ tsp...

A plant-based blend with SEVEN different vegetables, fruits and amazing superfoods. It's ready when you are... We have hand-picked ingredients known to pack a nutritional punch while being gentle on tummies. Ingredients such as Camu Camu which is high in...

Part of the Petite Eats First Tastes Range, the perfect first baby food for little Kiwis. The perfect first baby food for little Kiwis ♡ Proudly made in New Zealand, our First Tastes range is crafted with just a few simple, wholesome...

Babu healing balm uses macadamia nut oil, organic Shea butter, zinc, beeswax and Coconut oil to help heal and protect against nappy rash. An essential item to have around at nappy change time. It works wonders on cradle cap, eczema,...

Experience the Winter season with confidence, knowing your family's immune system is fortified and protected against pesky bugs with Q Life - Immune Drops! Containing only natural ingredients, QLife Immune Drops are suitable for use from newborn and are so...

This refreshing blend of potent therapeutic oils is specially formulated to help clear congestion and release painful pressure. With a penetrating molecular aroma carrying antiseptic, anti-viral, anti-inflammatory and decongestant properties, this is an effective all natural response to the often...