The Haakaa Fresh Food Feeder Mini Combo is the perfect way to safely introduce new flavours to your baby while providing cooling relief for teething gums! Combining the always popular Fresh Food Feeder with a mini version of the Haakaa...

Sleepytot Baby Comforter - Large (Cream) Shop our new and improved design with lots of characters to choose from! Our award-winning baby comforters are designed to help your little one sleep better, and help you get more rest too!...

The Woolbabe merino/organic cotton blend sleeping bags have grown legs! Don’t you wish you could wrap up in a duvet all day? Just because your little person wants to be active it doesn’t mean they can’t be wrapped up cosy...

Finalist for Innovation Award from Baby Products Association.  The Dippit™ is the first utensil of its kind, with features carefully included to establish the foundations for successful self-feeding. Dipper and spoon in one Dual-ended to let your baby explore flavours...

What's Included: 2x Frigg Rope Natural Rubber Baby Pacifiers The FRIGG line of rope rubber pacifiers is thoughtfully designed for your baby's comfort and features an entwined rope that surrounds the pacifier shield. The outward curve keeps the pacifier off...

Designed for little wolves on big adventures, the Crywolf Hanging Toiletry Bag makes the perfect travel companion. Thoughtfully crafted to keep all their bathroom essentials organised on the go, it features a removable mirror, zippered internal mesh pockets, multiple compartments,...

The perfect all seasons essential! Mix and match TOG-rated Layers, designed to be worn as a pyjama underneath any of our swaddles, sleeping bags, sleep suits or sleep onesies. ergoPouch Layers are made from a deliciously soft, stretchy organic jersey...

2.5 TOG premium warm Sleep Suit with legs & convertible feet from the clever team at Love to Dream. For cooler temperatures 16-20 degrees C. This onesie style sleeping suit has a built-in quilted blanket for added warmth in cooler...

Turn bath time into fun time with Honeysticks Bath Drops! The perfect way to add creativity and excitement to the bath-time routine.   Ignite creativity at bath time: Little artists will look forward to bath time with Honeysticks Bath Drops. Each drop...

Luxurious bamboo softness & comfort. Why arms UP? It is your baby’s natural sleep position that access to their hands for self-soothing. Babies often use their hands to settle themselves to sleep, by sucking on their fingers or gently rubbing...

You are going to love these cute cutlery sets. Our cutlery set is designed for little hands and real-life use- combining quality materials with everyday practicality. Why You’ll Love them: Non-Toxic: Free from BPA and harmful chemicals- safe for everyday use...

Sleeptrainer Brody can help your little one to fall asleep in the evening with his soothing nightlight and comforting songs. In the early morning he can show your child when it is time to sleep and when it is OK...

From weekend sports to road trips or beach adventures, the Crywolf Packable Duffel is the go-to for all your little explorer’s gear. Spacious, water-resistant and thoughtfully designed with multiple internal and external compartments, this versatile bag holds all the essentials...

On-the-go? Snack time is so easy with the versatile snackbox. The perfect answer for smaller portions, keep little ones fed no matter what your day has in store – playground, car trips or school. The flexi whole fruit holder secures...

The SWADDLE UP Transition Hip Harness Swaddle has been specially designed for babies being treated for Hip Dysplasia. It has been designed with a wider fit at the bottom so that it can be worn over a Hip Dysplasia Harness...

The Sheeting Sleeping Bag is a baby and toddler sleeping bag designed for arms-out sleepers (usually from around 3 months of age) who prefer more room in their pouch. Discontinued styles here The 0.3 TOG Sheeting Sleeping Bag is a...

These are all three of our favourite Rockit sleep aids, designed by our Rockit dads in the UK to keep your babes asleep on the run! Includes Rockit Rechargeable - The award-winning Portable Stroller Rocker Zed V2 - The award-winning vibration Sleep...

Banz Hear No Blare Mini Earmuffs are ear defenders with a Class 4 rating (only one grade less than industrial-strength earmuffs!), easy for little ones to wear while looking great and ensuring their precious hearing is protected from loud noises....

The Motherhood Hydration Powder is a nutritious way to keep your hardworking body hydrated. Designed specifically for mamas, it’s packed with natural electrolytes to support you through pregnancy, breastfeeding, toddler wrangling and beyond. With the delicious taste of Mixed Berries...

For wee accidents on the go. Please check with your car seat manufacturer about using a car seat protector.   Leaky nappies or potty training? No drama if there is an accident when you’re out and about A comfy ride for...

These are perfect for that tricky transition between nappies and undies. These cotton/polyester training pants have a foam lining for protection and are available in 3 sizes. The natural way of working with your little one to potty train –...

The unique SnoozeShade fabric blocks is air-permeable and blocks out up to 94% of light. SnoozeShade for Travel Cots is the breathable portable blackout sleep shade for travel cots that makes any time sleep time. SnoozeShade covers are air permeable,...

A year-round essential for everyday explorers, the Crywolf Hooded Beach Towel is perfect for beach and pool sessions. Crafted in cotton towelling and featuring a handy front pouch pocket, it’s perfect for keeping little explorers cosy and their treasures close.  Features 100%...

Help your baby gently transition from swaddling to “arms-free” sleep with the SWADDLE UP Transition Bag. The unique zip-off wings let you remove one wing at a time, so your baby can adjust slowly and comfortably. A genius solution that will...

The Crywolf UPF 50+ Long Sleeve Swimsuit is perfect for all-day water adventures at the beach and pool. Made from lightweight recycled fabrics and featuring a front zip for easy wear, the Long Sleeve Swimsuit ensures all-day comfort and maximum...

You are going to love this toddler bowl.  No smells. No stains. No plastic Designed for parents who refuse to compromise, our Ceramic Suction bowl combines timeless, high-quality materials with the practicality real mealtimes demand. Why You’ll Love Them: Non-Toxic: 100%...

No more bowls of food on the ground! What makes these bowls special is their unique design which helps to prevent any spillage and scrape excess food from the spoon.  Our Sleepytot bowls suction to any flat, smooth surface (best results...

Customise lunch combinations and keep food cooler for longer with our NEW versatile flexi insulated lunch bag! Designed with flexible sides to fit even more of your favourite b.box lunch combos: lunchbox + snackbox lunchbox + mini insulated food jar...

Bring the fun to family dinners, special occasions, or playdates with the Colour Me Kids washable, waterproof, and reusable colouring in tablecloth! Say goodbye to paper waste and endless printouts—this eco-friendly tablecloth is designed to keep your little ones entertained...

CLEARANCE - SECONDS - PERFECTLY IMPERFECT Some small imperfections in the material may be present that will not affect the quality of the garment. The Hands In & Out Sleep Suit Organic 0.7 Summer Suit offers all the comfort and features...

Sandals that stay on little feet. Our jelly sandals have been designed with parents & children in mind, comfortably protecting little feet in most indoor & outdoor surfaces.  Wear in mud, water, sand & more while looking stylish. Waffle grid upper...

SleepyPatch uses the natural power of essential oils such as lavender and mandarin to calm the nervous system and quickly relax your child's body into a state of deep sleep. Better yet, it's the kind of deep (REM) sleep that...

Don't Waste a Drop: Your baby loves the milk, and you love providing it. But you can’t be pumping 24/7. Boon’s TROVE passive breast pump helps you collect the extra that would otherwise be lost to a disposable breast pad....

Our beloved Woolbabe Sleeping Suit (with legs) has a brand new 2023 version! Customers have helped us tweak the fit to be easier to walk in & roomier in all the right places to fit cloth nappies and all shapes...

FOR A LIMITED TIME TAKE 10% OFF ALL BEDHEAD HATS - ADD TO CHECKOUT FOR DISCOUNT. The Bedhead Classic Bucket hat is a UPF50+ kids sun hat featuring our unique 'anti-flop' technology ensuring brims won’t flop in front of their...

Soothes and calms dry, itchy skin conditions while moisturising and promoting skin regeneration. This all-natural cream acts as an emollient, locking in moisture to maintain skin hydration and providing a protective barrier against further irritants.Suitable for all ages (from 3...

The HipSurfer is packed with clever features to make everyday carrying easier, comfier, and more convenient - for newborns, toddlers and every “carry me!” moment in between.  The HipSurfer is approved by Doctors, sleep and breastfeeding experts across Australia The...

Ro the rabbit is here to easily help your little one fall asleep. Ro is a rechargeable sleep soother with an amazing multicolour nightlight and 10 different melodies to choose from. Let Ro play the entire night or use the...

You are going to love this toddler plate.  No smells. No stains. No plastic Designed for parents who refuse to compromise, our Ceramic Suction Plate combines timeless, high-quality materials with the practicality real mealtimes demand. Why You'll Love Them- Non-Toxic:...

The HipSurfer is packed with clever features to make everyday carrying easier, comfier, and more convenient - for newborns, toddlers and every “carry me!” moment in between.  The HipSurfer is approved by Doctors, sleep and breastfeeding experts across Australia The...

Appropriately named by parents that use it and the pediatricians who “prescribe” it, the Miracle Blanket® is the cure for screaming, crying, and unhappy babies that wake themselves at night or suffer from colic. This was the very first swaddle...

Sleepytot cups have been designed to help your toddler transition away from their bottle or sippy cup. Sleepytot cups are made of a buttery soft silicone which is just lovely to touch and yet they are easy to grip for...

The world's #1 all-natural, non-spray, non-chemical magical relief from itches and bites for you and your family.  This is a pack of pure magic. A scientifically engineered Grid-Relief Technology that uses a mechanical action to create a micro lift in...

We are excited to announce the newest member of the Bunnie Caddie family, the Bunnie Bag. A stylish and ultra-functional companion to your Bunnie Caddie. The Bunnie Nappy Bag has a luxurious look and feel, with a water-resistant and sleek Sand finish. Designed with...

How smart is this insulated food jar! This B.Box food jar keeps food at the perfect temperature all day, whether kids prefer warm pasta for lunch or cold refreshing fruit and yoghurt.  Great for kinder and school with a 335ml...

Upgrading your on-the-go feeding gear is as easy as 1, 2, 3 with Boon’s TRIFUL. This adaptable formula dispenser has you covered. Each insulated stainless steel pod holds enough formula for a 236ml (8oz) bottle, and the easy-dispense funnel makes...

Discover NUK First Choice Classic Soothers, a reliable soothing solution designed for your baby's daily comfort, day and night. This soother combines a timeless design with key features for your child's well-being. Its unique orthodontic teat features a pleasant soft zone on top that...

Keep your little one toasty warm this winter! The award winning Hands In & Out sleep sack now comes as a 2 TOG rated sleep sack. The Cozy Toddler suit is a clever evolution of the Sleepy hugs sleep suit...