All the pacifiers in FRIGG 6-Packs are round pacifiers with a round nipple shape. The round pacifier resembles a mother’s breast in both shape and material. The explanation for this is that when the child is about to breastfeed, the...

Say goodbye to mouldy bath mats! Slip-Safe Spots are a fun and effective alternative to the ugly bath mats of old. Because they're semi-permanent, you can stick them in all the slippy surfaces in your bathroom and then just forget about...

The award winning B.Box Sippy Cup has been updated and is better than ever! The award-winning sippy cup features an innovative b.box weighted straw that moves with the liquid – whatever angle the cup is tilted. The redesigned straw has...

Everyone sleeps easy with our safer, breathable airnest system. The airnest Junior Pillow is specifically designed to support your child's developing body. Like all products in the airnest range, it is made from breathable materials, promoting air flow to help...

The Nestling XL Double Pocket Wet Bag, is a handy accessory to have while you're out on the go. Our beloved double pocket wet bag in a bigger size! You are out and about & suddenly you notice your child has...

The SWADDLE UP™ Hip Harness Swaddle has been specially designed for babies being treated for Hip Dysplasia. It has been designed with a wider fit at the bottom so that it can be worn over a Hip Dysplasia Harness or...

Do you ever make shushing sounds to help your baby drop off? Then, once they’re asleep, do you creep around the house afraid to wake them? From the makers of the Rockit Rocker, Wooshh can help, by surrounding your baby...

The Nestling Stainless Insulated Sip & Straw Cup is a smart 3-in-1 solution designed to grow with your child from baby to toddler and beyond.This versatile cup adapts to each stage of your child’s drinking journey. Start with the soft...

The gorgeous Woolbabe fabric has now been used to make Woolbabe Sleepy Socks!! Woolbabe Sleepy socks are made from a blend of 70% organic cotton & 30% merino and will be the next item of clothing your child does not...

As a tribute to Norse mythology, including the Norse Goddess Frigg who is the inspiration behind the FRIGG brand, our Scandinavian roots, and the many exciting stories about the Vikings, the Little Viking collection has been created. The pacifier shield...

Perfect for parents with two strollers or the grandparent's house. The new rotating strap is compatible with both Rockits. It allows the Rockit to always be pointing upwards where it works best. The original Rockit strap is also compatible with...

The Front Zip Duvet Woolbabe is much loved for being so cosy and easy to use.. They are ideal for bedrooms under 20 degrees, though they can be used in rooms 14 to 22 degrees (57-71°F) by varying the clothing...

Discover the modern twist on swaddling that has led a ‘sleep revolution’ for infants & parents. The multi-award winning Swaddle Up™ is the only zip-up swaddle with patented 'wings' that allows your baby to sleep in a more natural Arms Up™ position...

Magnesium Spray for Deep Sleep Support | 100ml Bedtime Bestie is a gentle magnesium sleep spray combined with lavender essential oil to help relax the body and mind for a restful sleep. Magnesium helps growing bodies, easing growing pains and...

The kids drink bottle, that has it all! Made from tritan, this unique B.Box big kids’ drink bottle is ideal for kindy and school kids.  Its unique triangle shape bottle is designed specifically for little hands, making it easier for...

The multi-award winning zip-up swaddle that allows your baby to sleep in a more natural ARMS UP™ position. Babies often use their hands to settle themselves to sleep, either by sucking on their fingers or gently rubbing their cheeks. Medical...

A handy accessory to have while you are out and about! You are out and about & suddenly you notice your child has done a wee or an accident in their nappy or pants. Simply grab your child's wet bag from...

The Love to Dream Sleep Suit™ Lite is a sleeveless, onesie-style sleeping garment, ideal for keeping cool in warmer temperatures. Made from ultra-light Nuzzlin™ fabric – a new generation muslin fabric – it's super soft & highly breathable, reducing the risk of overheating. Built-in legs provide...

The 3.5 TOG Cocoon Swaddle Bag is a zip-up swaddle, used to sleep a baby in, from birth. TOG rated for warmth, the Cocoon Swaddle Bag keeps a baby safe and securely swaddled without the need for complicated wrapping. Warm...

Preserve your precious sleep routine when it’s time to transition. As soon as your baby starts showing signs of trying to roll, you must transition them to 'arms-free' sleep.  The Swaddle Up™ Transition Suit can help to ease this adjustment, then also...

Fun, flexible and the perfect size for tiny hands, your little ones can chew to their heart's content while getting right to the source of the pain. Matchstick Monkey's textured bumps help soothe sore gums while the ergonomic shape help...

NUK Star Soother – Soothes like no other You can count on it. Isn’t it great when there’s something you can always rely on? The NUK Star soother is just that. Over 90% of babies can be soothed by it....

The Bubba Blue AIR+ range is beautifully soft and environmentally sustainable. Made from GOTS certified organic cotton mesh, it’s a quintessential must have to keep baby cool and comfortable during the warmer months. Bubba Blue Sleeping Bags:    GOTS certified organic...

Help your little one learn when it’s time to drift off into dreamland, and when it’s time to come out and play with the Yogasleep Light to Rise Sleep Trainer, Sound Machine, and Night Light. Custom sleep training schedules, a...

Bundle and save 20% with the Bibado Dawn the Dinosaur Teether and Storybook! Dawn the Dinosaur™ is a unique, Multi-Sensory Teether designed to strengthen and develop mouth muscles and help curious little mouths unlock the secrets to biting and chewing. ...

Whether you're heading to a concert, cheering from the sidelines or travelling through busy airports, the Nestling Big Kids Ear Defenders help protect your child’s hearing while keeping them comfortable and engaged in the fun.Designed for children 4 years and...

Ensure your little one stays cozy and secure through the cooler months with the award-winning Sleepy Hugs Sleep Sack, now available in a 2TOG rating for the perfect warmth during winter nights. The Sleepy Hugs 'Warm' version is thoughtfully designed to...

The John Deere Talking Tool Belt plays 5 sounds and includes 6 stylized tools which feature "Easy Grab" grips. A perfect set for your little fixer-upper…  Age: 2 years and up Item Code: 35070 Approx package dimensions: 36 x 21...

No more cling wrap over your dishes. Our Sleepytot Divided Plates come with a convenient see-through lid - ideal for picnics!  Comes with a FREE silicone Fork and Spoon set that is soft and gentle on mouths and gums. Please...

SavviSand is the new ‘must-have’, reusable and practical beach accessory. SavviSand is the efficient sand remover of wet, scratchy sand from tiny hands and feet. A high functioning, time-saving, new beach accessory. SavviSand eliminates sand irritation. Containing 100% natural plant...

When warm nights make it difficult for your baby to sleep deeply, the Sleepy Hugs Cool Hands In & Out sleep suit is here to help. Specially designed for comfort during summer, it’s crafted from a soft, breathable mesh fabric...

The kids drink bottle, that has it all! Made from tritan, this unique big kids’ B.Box  drink bottle is ideal for kindy and school kids. Its unique triangle shape bottle is designed specifically for little hands, making it easier for...

The Adventure Banz sunglasses’ unique stay-put, adjustable headband gives a perfect fit every time as your child grows – and they’ll keep them on, as features such as an embedded, soft rubber nose and brow piece and light-yet-robust materials ensure...

  Make mealtimes smoother (and a lot less messy) with the Nestling Stainless Steel Suction Bowl. Thoughtfully designed for babies and toddlers learning to self-feed, this bowl combines durability with clever features to support growing independence.Crafted from premium SUS 304...

The Noody Calm Balm is a healing balm with prebiotics and is infused with a mighty blend of Calendula, Prebiotics, Kawakawa, and natural plant oils to help heal and protect. The Noody Healing Balm helps make skin happy with a special...

Boba Buddy – For When Little Legs Get TiredThe Boba Buddy is your go-to toddler carrier for those in-between moments - when your little one wants up, then down, then up again. This compact side sling gives tired little legs...

It’s all about the details! With a tapered crown with horizontal band and sweet stitch detail on the brim, our Explorer Classic Bucket hats are a style step up from the usual bucket hat! Light and cool on heads, kids...

Discontinued patterns. The Sheeting Sleeping Bag is a baby and toddler sleeping bag designed for arms-out sleepers (usually from around 3 months of age) who prefer more room in their pouch. The 1.0 TOG Sheeting Sleeping Bag is perfect for...

Make everyday independence fun and safe with our Double Deck Step Stool for Children. Designed with easy-grip handles for simple lifting and repositioning, this sturdy stool helps little ones reach sinks, benches, shelves, and safely access the toilet with confidence....

Complete your bubba's nursery with our multi-functional fitted bassinet sheets. These can also be used as a change mat cover and is made from a super soft organic cotton and spandex blend (the same materials used in our award winning...

This beautiful Bento Box makes healthy lunches quick and easy. It has 5 separate compartments that allows you to offer a variety of food, getting all their lunch favs in there!  The innovative silicone seal helps to keep thicker liquids...

Cleanse your little one from head to toe with Soft Suds Bath & Body Wash - the perfect gentle shampoo and wash. With no sulfates or soap, the Noody all natural, nasty-free formulations are nude, designed especially for young ones,...

Please read description carefully before purchasing - these little Sleepytots are seconds. They can be used as a comforter or with a dummy chain.  Our adorable Sleepytot small comforters are back. Sadly, these ones didn't pass our rigorous inspections and...

Help your little one feel like a big kid! We love that this can be folded up and neatly stored away.  The Stëp assists small children in reaching areas that are still a little too high. Whether used during potty...

Neon by Nestling - Stand Out, Be Bold, Sun Fun.            The Neon by Nestling UPF50+ Swim Rash Vest is a summer swimming essential - whether you are at the beach or pools! You asked for it... and Nestling have delivered!...

How much fun is your toddler  going to have at dinner time with their Constructive Eating Cutlery Set!  Pushing around their peas, stabbing their sausages, and spooning in dessert! Each set contains one Fork Lift Fork, one Front Loader Spoon,...

*Please note. There has been a slight change in the logo which does not appear in these photos. The new logo hardware is the Isoki circle instead of the rectangle label.  The Kingston Duffel Bag takes your nappy bag back to...

Kiddo Goggles are thoughtfully designed to make every swim session stress-free and enjoyable. Combining a wider fit, soft materials, and the innovative back clip, they ensure ultimate comfort and ease of use. Created for little swimmers and trusted by parents,...