Two of Absolute Essentials most popular natural and nurturing babycare products:Baby Oil: Rose & Chamomile has a light base of organic Sweet Almond oil (virgin, cold-pressed) enhanced with two of our most soothing essential oils. It has a very soft,...

The ClevaMama® ClevaFoam® Elevated Support is designed to help your baby rest safely and comfortably while easing common infant discomforts such as reflux, colic, and nasal congestion. Made with our advanced ClevaFoam® technology, this gentle elevation promotes better digestion and breathing, giving your baby (and...

Our feeding and infant pillow is a must-have for every stage of pregnancy. Designed with a gentle curve, it offers essential support for your back and bump as you journey through those precious nine months.  The Baby First feeding pillow...

Wee Pants Training Undies are ideal when it's time to make the switch from nappies to 'big kid' undies.  They are perfect for toilet training and catching the 'wee tinkle' that your child does on the way to the loo. They...

Waterproof and windproof fabric-mask Anti Pollution dust and cough catcher for kids  Please note this is a single layer mask which is very lightweight. If you are after a more heavier facemask with additional layers then please look at our...

Introducing the perfect backpack for little adventurers! These cute backpacks are designed with both style and practicality in mind. The spacious large zippered compartment is perfect for holding books, snacks, and all your child's essentials. Two side pockets offer additional...

Help your little one learn when it’s time to drift off into dreamland, and when it’s time to come out and play with the Yogasleep Light to Rise Sleep Trainer, Sound Machine, and Night Light. Custom sleep training schedules, a...

Who said bath time isn't fun? These tubes are a great addition to your bath time routine to make it a fun time with your little one. The tubes suction to the wall and add water-activated motion to the fun...

The glowing elements make finding the cup very easy. Without waking up mommy and daddy. All you need to do is put the NUK Mini Magic Cup with Glow-in-the-Dark Effect under a lamp or in sunlight. The special material will...

The Purflo Breathe Pregnancy Pillow provides essential support to aching backs, knees, hips and ankles. We know that growing a baby can sometimes be uncomfortable and prevent you from getting a good nights sleep! We are so happy to have...

A great choice for baby’s first book, the Lamaze Fun with Shapes Soft Book helps you teach simple shapes as you bond with baby during story time. The interactive soft pages provide visual stimulation with a discovery mirror and bright...

Lead the way and light your night with the John Deere Tractor Flashlight. This free rolling tractor shaped flashlight features an auto shut off and free rolling wheels. Squeeze the trigger to hear real engine sounds & to activate the...

Ignite interest in art time with Honeysticks Petals! With their beautiful flower shapes, Honeysticks Petals will entice little creators to the drawing table once more. Each crayon comes together to form two crayon flowers - art time has never been...

Whether you're heading to a concert, cheering from the sidelines or travelling through busy airports, the Nestling Big Kids Ear Defenders help protect your child’s hearing while keeping them comfortable and engaged in the fun.Designed for children 4 years and...

Add some sweetness to your day with Maxx Bubbles Fruit Scented Bubble Solution! Each 236ml bottles of non-toxic bubble solution delivers hours of fruity excitement with one of four delightful scents: watermelon, orange, pineapple, or strawberry. Each bottle includes an...

We’re ready to spill the tea… The Mother-Sip has landed. This natural raspberry leaf tea has been used for generations as part of pregnancy wellness and labour preparation. Loved by mamas for its nourishing, grounding ritual, it’s the perfect daily...

Complete your bubba's nursery with our multi-functional fitted bassinet sheets. These can also be used as a change mat cover and is made from a super soft organic cotton and spandex blend (the same materials used in our award winning...

Refill and reuse your DIY Calm Down Bottle with these unique refill packs. Each with a different theme, these refill packs come with glitter and crafts for your little one to create your very own sensory bottle. Refreshing the contents of the...

Babu's Water Safe Sunscreen is your family's trusted companion for kiwi summer adventures. This specially formulated sunscreen is designed to withstand water exposure while providing superior protection for your skin. This sunscreen uses physical UV Filters (Zinc), which results in a thicker...

The Rinö Pro Nasal Aspirator is a gentle yet effective solution for relieving nasal congestion in babies and young children, helping them breathe easier and more comfortably. Designed with 5 adjustable suction levels, it safely removes mucus without causing discomfort,...

Make your baby’s sleep space as cosy and stylish as can be with the Cotton Jersey Fitted Cot Sheets, designed exclusively by Matthew Langille,. Made with 100% GOTS Organic Cotton, these sheets are soft, breathable, and lightweight—perfect for your little...

Suitable from birth, The Medescan L'il Booger Buster is an all-natural and safe device that helps to gently clear nasal decongestion for little ones. It comes with two medical-grade silicone tips and two power suction levels that allow you to...

The Yogasleep Duet is designed to help your little one get to sleep faster and stay asleep. So many great features packed into one unit - This multi-sound white noise machine and night light works double-duty as a wireless speaker all in one compact & streamlined...

Our 100% pure cotton flannelette nappies are soft, durable and environmentally friendly. Ever practical and ever popular, these pure cotton cloth nappies are versatile and flexible finding their way into everyday uses in your household! Care Instructions Warm machine wash,...

Cover your Halo Bassinet Swivel Sleeper mattress with this bassinet sheet. The sheet is designed to perfectly fit the mattress pad and features an envelope design for a secure fit. Made in New Zealand 100% Cotton. Hourglass shaped to fit the...

100% Natural Strawberry Toothpaste Gel - Fluoride-free Kids don’t need artificial sparkles or a fake bubble gum flavour to get them excited about brushing … so we have left the unnecessary extras out! Grin 100% Natural Kids toothpaste is a...

Protect your little one’s ears in ANY environment with Ems for Kids. Fireworks Live Sport Motor Racing In Flight Travel Live Music Noise Sensitivity The Original Baby Ear Defenders by Ems for Kids are a high quality, industrial grade hearing...

Helping kids stay focused is easy with FocusPatch! FocusPatch is a scientifically formulated and tested blend of highly effective, all natural essential oils designed to support long periods of focus and concentration. This is perfect support for kids in school,...

Made from a double layer of extra fine merino wool, the Babu Merino Booties are designed for maximum cosiness and garment longevity. They make for the perfect baby shower gift or essential for your newborn. Carefully engineered to combat the...

Sleeping with the Safe T Sleep Sleepwrap gives newborns to 2-year-old babies natural movement at each stage of development and most importantly, it helps prevent baby/child sleeptime fatalities and known cot injuries. Not a single cot death or injury has...

Make mealtimes and waiting rooms a breeze with Colouring-In Solo Mats! Printed with our super cute, exclusive original designs onto the same top quality cotton drill with PUL backing, these Solo Mats are perfect for keeping kids (and adults!) entertained...

Make everyday independence fun and safe with our Double Deck Step Stool for Children. Designed with easy-grip handles for simple lifting and repositioning, this sturdy stool helps little ones reach sinks, benches, shelves, and safely access the toilet with confidence....

Introducing the NEW MINI Sleepwrap. The Sleepwrap baby wrap is the best, practical, more versatile and economical wrap for home and away. It gives newborn to 6month olds natural movement and importantly helping prevent: baby/child sleeptime fatalities and bed injuries; preventing PWS/flat heads; giving a safer,...

A soft and gentle flower distillation that is ideal for adding to skincare and to support a relaxing sleep. Useful in cleaning products and your laundry too. Uses: Skincare: Add 3-5 drops to 1 Tbs to a body lotion and...

The LatchLight is a Sleep Friendly Wearable Nightlight made to help get the right latch during the nighttime feedings. Achieving a proper latch can be especially challenging when you're sleep-deprived. LatchLight’s gentle, warm glow minimises sleep disruptions for both you...

Looking for a fun and safe way to let your little one explore their creativity? Meet Honeysticks NEW 100% non-toxic Finger Paint, specifically designed for little creators aged 1+.  Super Safe Finger Paint: Our 100% non-toxic Finger Paint is crafted using...

Sandals that stay on little feet. Our jelly sandals have been designed with parents & children in mind, comfortably protecting little feet in most indoor & outdoor surfaces.  Wear in mud, water, sand & more while looking stylish. Waffle grid upper...

Introducing our handy Activity Set featuring JUMBO posters! Includes an eight-pack of Honeysticks best-selling pure beeswax crayons along with 4 mega-sized posters. Includes an eight-pack of our best-selling Honeysticks pure beeswax crayons along with 4 mega-sized posters.  Jumbo posters for...

Good elimination and proper bowel function are the cornerstones of good health and digestive comfort. This formula is a tried and true mixture of botanical extracts that gently but powerfully stimulate and enhance good elimination by targeting the liver, the...

Soothing Anti-Inflammatory Cream. Relieve Itchy, Irritated & Inflamed Skin Caused By Mild Eczema, Dermatitis & Mild Psoriasis. Details: For the symptomatic relief of mild Eczema, Psoriasis and Dermatitis Helps calm red, itchy, irritated and inflamed skin Reduces skin scaling and...

The Nestling Little Kids Ear Defenders are designed to help protect your child’s sensitive hearing during everyday adventures and special events. Suitable from birth to 48 months, these versatile ear defenders provide reliable noise reduction while remaining lightweight and comfortable...

The LUMA Potty is a modern designed potty from the Dutch brand LUMA Babycare, here to support your little one on their toilet training journey. The potty has a removable insert and is therefore easy to clean.  Made from easy...

Say no to single-use and fuel their imagination and adventures. Designed by mums for growing kids, this larger cup is perfect for those ready to graduate from their babychino days. Made from eco-friendly bamboo fibre and complete with a silicone...

The perfect baby shower gift!!  Say hello to the new Little Unicorn Baby Blanket, certain to be a favourite in your little one’s blanket collection. Made from three layers of 100% cotton muslin, it’s just as durable as it is soft, cozy...

The AIRWRAP mattress protector has the right balance of features in a mattress protector for both baby and the mattress. The patented, vapour-proof construction limits baby from cot/crib mattress off-gassing and thus limiting VOC exposure. The mattress protector is also...

Cue the postpartum nappies you’ll wear for 10 days straight and suddenly become emotionally attached to. Soft, stretchy and designed for the realities of postpartum recovery, Postparty Pants are made for the bleeding, leaking and healing that comes with the...

Honeysticks My First Paintbrush is the perfect first paint brush for babies and toddlers aged 1-3. The ergonomically designed handle helps little ones have better brush control than regular sized brushes for a great paint experience. Ergonomically designed for small hands...

Funny Mat is a versatile, reusable table mat that protects surfaces during dining, crafting, and study activities. With water-based markers, kids can colour their fun designs, and then rinse under running water to start fresh for endless creative play. Funny...