An essential item for baby with a double ended zip opening for ease of nappy changing. 0-3 Month size Babu zips are guarded so you can be sure there are no rough areas against your babies skin. This all in...

Natural Toothpaste  - with Fluoride Kids don’t need artificial sparkles or a fake bubble gum flavour to get them excited about brushing … so we have left the unnecessary extras out! Grin Natural Kids toothpaste is gentle, effective and specifically formulated to...

Colloidal oatmeal has been used as a natural bath soak for hundreds of years to soothe dry, itchy, irritated skin caused by conditions such as eczema, dermatitis, chicken pox, bug bites, and nappy rash.When used in a bath soak, the...

Cana is a playful watering can with an iconic and innovative design. To be used in your bath tub, at home, on the beach or in the garden. Two different sides double the fun for your kids as they can...

NUK Twist Bottle Brush, for the thorough and gentle cleaning of baby bottles, incl. teat brush With the NUK Bottle Brush Twist you can clean your baby’s bottle in a gentle but thorough way. The NUK Twist comes with a...

Soft, breathable, and made for all-day comfort, the Babu Footless Onesie Zipsuit is a wardrobe essential for little ones. Crafted from premium organic cotton, it’s gentle on delicate skin while allowing for easy movement. Designed with a double-ended YKK zip,...

Snug. Supported. Stress-Free Bath Time. Make baby’s first baths easier for everyone with ClevaBath® — the clever sink bath that supports your little one from newborn right up to 10 months. Designed to fit most standard sinks, it transforms your kitchen or bathroom...

Natural SPF 50 mineral balm for babies, kids, and sensitive skin. Lightweight, creamy, and made in NZ. Noody Sun Balm is a 100% natural and naturally derived mineral SPF 50 sunscreen made especially for infants, children, and anyone with sensitive...

Nail cutting is made easy with Medescan's L'il Nail Buffer.  Designed for the safe and gentle trimming of delicate nails, making it ideal for use on babies and suitable for all ages. This product features an almost silent operation and...

The Hushh+ is just like the much loved original Hushh, but with more sleep sounds, a wireless speaker, and a longer-lasting battery. The Hushh+ will lull your little one to sleep at home or on the go. Choose from 20 soothing...

 Repositionable track tape for play on the go! If your little one is really into trains road, they're going to need some track tape. It sticks to pretty much any hard surface and removes cleanly leaving no residue. Each role is 20 meters long, so...

Introducing the crowd favourite, Lila Jasmine's Apricot + Chocolate Milk Support Lactation Bars. They are lovingly made to taste like they come straight from grandma’s kitchen giving you the nostalgic memory of home baking. Lila Jasmine bars are packed with...

Give yourself (or a loved one) the gift of peace & quiet. The Baby & Child Sleep Essentials oils are great for the early years to encourage effective, gentle sleep time. Twinkle Star (organic) 10ml,  Chamomile Roman 3% (organic) 10ml,...

The Airnest nursing pillow is designed with mums and babies in mind.The washable TENCEL® based outer cover, and our 3D Airnest lite inner cover, make the Airnest nursing pillow more breathable than typical all-foam nursing pillows – meaning more comfortable...

Choose your Sleepwrap size according to the babies bed size you are using.  The Sleepwrap baby wrap! Giving newborn to 2year olds natural movement and importantly helping prevent: baby/child sleeptime fatalities and cot injuries; preventing PWS/flat heads; giving a safer, more comfortable, restful sleep. The Sleepwrap baby wrap...

This refreshing blend of potent therapeutic oils is specially formulated to help clear congestion and release painful pressure. With a penetrating molecular aroma carrying antiseptic, anti-viral, anti-inflammatory and decongestant properties, this is an effective all natural response to the often...

This Apple Crumble lactation bar is delicious as is or warmed served with custard or ice-cream. Lovingly made to taste like they come straight from grandma’s kitchen giving you the nostalgic memory of home baking. Lila Jasmine bars are packed...

To relieve symptoms of morning sickness, motion sickness and discomfort during travel. The botanical extracts used in QueezeEase are traditionally used for their potential to reduce nausea and enhance digestion.  Anti-nausea herbs have been used traditionally to ease the queasiness...

The LUMA toilet seat helps your child adjust to the “big people” toilet and increases confidence. Is has an anti-skid rim underneath and can therefore be easily placed on every toilet. Made from easy to clean materials to save you...

Have you ever seen a cuter gift set? Our perfect Teething Starter set has all the essentials to soothe your little one’s teething pain. Our Teething Starter Sets come in a range of different characters and colours! Our Teethers are...

Zazi pencil grips are ergonomically designed for little hands to support them to master the three-point positioning recommended to develop a dynamic tripod grip. They fit little hands and adult hands too, no matter whether you're right or left handed.  The...

Simplify outings with the Mushie Kids Mini Backpack that’s perfect for quick trips, preschool or extended travel. This water repellent backpack is easy to wipe clean and keep dry. The top handle allows for easy grab and go while the adjustable...

A potent and protective blend to support healthy immune function. Enhances recovery from ills and chills. On sale short dated 01/01/2027 Ill health - coughs, colds, shingles, low energy Add 3-5 drops to hot water, breathe in steam deeply. Rub...

Prevent bumps, scratches, crumbs and other damage to your child’s earmuffs with a useful storage case! This case fits the smaller Banz earmuffs for Under 2 years. These durable hard cases provide safe storage and protection for your earmuffs when...

Find your way around fun farming adventures with the Johnny Tractor Flashlight. The 2-in-1 design lets little ones roll Johnny Tractor along for on-the-floor play, but also lights up when the sun goes down Simply press the button on the...

Introducing Shusher Sloth - the cuddliest member of the Baby Shusher family. This plush pal is soft and huggable, and comes equipped with the original Shusher sound. Featuring a one-hour timer and innovative sound activation, Shusher Sloth responds to baby's...

This portable white noise machine is packed with features to help your little one feel at ease and set up the optimal sleep space for quality rest. By introducing consistent, soothing sounds, a sound machine can help to mask disruptive...

The NUK Action Cup accompanies the child from 12 months on when it becomes more active and movement and action are in the foreground. The soft straw is flexible and gentle on the palate and gums. Thanks to the practical...

Reading and writing is always more fun with a whiteboard! This innovative writing kit gently introduces children to tracing letters by starting them off with fun pictures to trace! Then each of the flashcards show two letters of the alphabet...

Meet the newest Lila Jasmine flavour - Berry + White Chocolate.  Filled with a generous helping of tangy mixed berry pieces + white chocolate chips, these Milk Support Bars are made to taste like they’ve come straight from grandma’s kitchen...

The Nöze Pro is a filter-free nasal aspirator designed to help parents clear their baby’s nasal passages safely and effectively. Its unique filter-free system uses a valve mechanism that prevents backflow, ensuring optimal hygiene without needing to buy or replace filters. Lightweight,...

Qbaby TeethEase Gel is a combination of herbal extracts and clove oil in a base of Aloe Vera gel, TeethEase Gel will not only help support the health of your baby's gums but also support oral bacteria on the emerging...

Because you can’t watch over your baby around the clock, sleep with greater peace of mind while Babysense7 monitors the breathing movement rate of your sleeping baby. Should these breathing movements fall below a certain rate or not be detected,...

Magnesium Spray for Deep Sleep Support | 100ml Bedtime Bestie is a gentle magnesium sleep spray combined with lavender essential oil to help relax the body and mind for a restful sleep. Magnesium helps growing bodies, easing growing pains and...

Viva La Vulvas' Best Selling Healing Spray has had a glow up!! Introducing the Viva La Vulva Healing Perineal Spray Ready-to-Use, reformulated to now include Viva La Vulva’s The Good Witch Hazel for extra healing powers, mixed with the OG mother-of-all-healing-tincture Hypercal. AND in...

Our organic cotton feeding and infant pillow is a must-have for every stage of pregnancy. Designed with a gentle curve, it offers essential support for your back and bump as you journey through those precious nine months.  The Baby First...

An essential outdoor companion, the Crywolf Reversible Bucket Hat will keep kids protected from the sun on their everyday adventures. Cleverly designed, featuring a removable chin strap with an adjustable toggle, that easily threads through the brim to allow the...

For the parents raising tomorrow's legends. Whether you're cheering from the sidelines, tackling the school run or making memories on family adventures, these caps are made for the everyday moments that matter most. With their timeless design and playful embroidered...

High quality, industrial grade hearing protection earmuffs designed especially for little ears ages 6 months to mid-teen. Fireworks Live Sport Motor Racing In Flight Travel Live Music Noise Sensitivity adjustable headband and extendable metal arms allow the earmuffs to...

The Crywolf Lucky Cap brings easy summer style to every outdoor mission. Designed with playful colour-block panels, a branded Crywolf patch and an adjustable Velcro strap, it’s made for sunny days, beach missions and everyday exploring. Adjustable Velcro back strap Woven...

Endless entertainment with this Build a Buddy! The John Deere Build A Buddy Construction Backhoe Loader brings take-apart toy fun to the farm! Young kids will have a great time using the included screwdriver to take Johnny apart and then put him...

With all the looks of a classic backpack, the clean lines of the Marlo Backpack is designed to turn heads. The quilted front gives the Marlo a trendy feel while the main compartment ticks all the boxes for practicality with...

Introducing our natural crayon in a classic crayon size in a fun 24 pack to get even more creative! The perfect next step from Honeysticks Super Jumbos, Honeysticks Jumbos are designed for children who have developed their pencil grasp, with...

THE BEST THING IN THE TUB SINCE YOUR KID What do we not love about baby bath mats? They’re too small (annoying), they’re stiff (ouch) and water gets trapped underneath them (nasty). Well, no more. RIPPLE covers a large portion...

Keep those tiny nails tidy from day one through to big kid years with the L’il Nail Buffer Heads refill pack. Designed to match every stage of your little one’s nail care needs, this handy 5-pack includes colour-coded buffer heads...

A must have friend for your little one, the Peek-a-Boo soft Danny the Dog has flapping ears and sings “Do your ears hang low” as he entertains your baby.A must have friend for your little one, the Peek-a-Boo soft Danny...

This Baby First 100% Cotton Bassinet Sheet Set contains one flat sheet and one fitted sheet.They are made from high quality natural cotton and will fit most size bassinets. Specifications Dimensions:  35cm x 75cm Material: 100% cotton Care Instructions -Wash in warm...

Regular Foam Mattress for Bassinet This mattress is designed for the Halo Bassinet Co-Sleeper, by Baby First and is made with a core of foam wrapped in a layer of cotton. : 76 length x 47 width x 4cm deep 100%...