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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Under 3

This a great collection of everything your under 3 year old would need!
Mushie - Finger Brush

Mushie - Finger Brush

$22.95 NZD
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Mushie - Finger Brush $22.95 NZD
Tradewinds Clay Cambridge Blue Blush
Sale
Mushie - Soft Silicone Bib

Mushie - Soft Silicone Bib

$19.90 NZD $33.90 NZD
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Mushie - Soft Silicone Bib $19.90 NZD $33.90 NZD
Shifting Sand Tradewinds Cambridge Blue Planets Numbers Black
Haakaa - Silicone Finger Toothbrush 2pcs

Haakaa - Silicone Finger Toothbrush 2pcs

$13.50 NZD
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Haakaa - Silicone Finger Toothbrush 2pcs $13.50 NZD
Sale
Bedhead - Reversible Winter Bonnet

Bedhead - Reversible Winter Bonnet

$25.00 NZD $41.95 NZD
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Bedhead - Reversible Winter Bonnet $25.00 NZD $41.95 NZD
Thomas / 0-3 Months (38-42cm) Melody / 0-3 Months (38-42cm) Ralph / 0-3 Months (38-42cm) Gloria / 0-3 Months (38-42cm)
Bumbo 3-in-1 Multi Seat

Bumbo 3-in-1 Multi Seat

$139.99 NZD
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Bumbo 3-in-1 Multi Seat $139.99 NZD
Slate Grey Mimosa Powder Blue Hemlock Green Cradle Pink Cool Grey
Quut - Ringo Pentanque

Quut - Ringo Pentanque

$17.95 NZD
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Quut - Ringo Pentanque $17.95 NZD
Sale
NUK - First Choice Bottle | 300ml

NUK - First Choice Bottle | 300ml

$16.95 NZD $22.95 NZD
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NUK - First Choice Bottle | 300ml $16.95 NZD $22.95 NZD
Sale
Constructive Eating - Constructive Baby Set

Constructive Eating - Constructive Baby Set

$34.95 NZD $54.95 NZD
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Constructive Eating - Constructive Baby Set $34.95 NZD $54.95 NZD
Yellow Teal
Sale
Matchstick Monkey - Teether and Gel Applicator

Matchstick Monkey - Teether and Gel Applicator

$15.00 NZD $25.95 NZD
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Matchstick Monkey - Teether and Gel Applicator $15.00 NZD $25.95 NZD
Emerald Green Baby Blue Pink Grey Blue Orange Sunshine Yellow Rubin Red
Bumkins - Waterproof Sleeved Bib

Bumkins - Waterproof Sleeved Bib

$22.95 NZD
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Bumkins - Waterproof Sleeved Bib $22.95 NZD
Wildlife Grounded Jungle Dinosaurs Floral Llamas Unicorn Wander
Matchstick Monkey - Flat Face Teether & Soother Clip

Matchstick Monkey - Flat Face Teether & Soother Clip

$19.99 NZD
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Matchstick Monkey - Flat Face Teether & Soother Clip $19.99 NZD
Grey Giraffe Lion yellow
Sale
Jellystone - Koala Teether

Jellystone - Koala Teether

$12.95 NZD $17.95 NZD
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Jellystone - Koala Teether $12.95 NZD $17.95 NZD
Blush Soft Grey Deep Grey
My Carry Potty - Toilet Training Step Stool

My Carry Potty - Toilet Training Step Stool

$34.95 NZD
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My Carry Potty - Toilet Training Step Stool $34.95 NZD
B.Box - Mini Lunch Box

B.Box - Mini Lunch Box

from $32.95 NZD
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B.Box - Mini Lunch Box from $32.95 NZD
The Little Mermaid Spider-Man Blush Crush Spearmint Chill Out B.Box Midnight Lemon Twist Flamingo Fizz Blue Blaze Lilac Pop Emerald Forest Indigo Rose Ocean Breeze Strawberry Shake Blue Slate
step-on-up-toilet-trainer-seat-blue
Moose - Step on Up Toilet Trainer Seat

Moose - Step on Up Toilet Trainer Seat

$39.99 NZD
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Moose - Step on Up Toilet Trainer Seat $39.99 NZD
Grey Red
Sleepytots Ultimate Sleep Aid - On It's Own

Sleepytots Ultimate Sleep Aid - On It's Own

Sold Out
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Sleepytots Ultimate Sleep Aid - On It's Own Sold Out
White Dark Wooden Tint Light Wooden Tint
Sale
Haakaa - Silicone Sip-N-Snack Cup (250ml)

Haakaa - Silicone Sip-N-Snack Cup (250ml)

$19.95 NZD $36.95 NZD
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Haakaa - Silicone Sip-N-Snack Cup (250ml) $19.95 NZD $36.95 NZD
Blush Rust Grey
Petite Eats - Mini Smoothie Cups

Petite Eats - Mini Smoothie Cups

$22.95 NZD
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Petite Eats - Mini Smoothie Cups $22.95 NZD
Sage Dusty Lilac Sand Mustard Romee Overcast
Sale
Petite Eats - No Spill Silicone Snack Container

Petite Eats - No Spill Silicone Snack Container

$20.00 NZD $27.95 NZD
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Petite Eats - No Spill Silicone Snack Container $20.00 NZD $27.95 NZD
Peony/Romee Sandstone/Overcast Pewter
Sale
Petite Eats - Silicone Teething Ball

Petite Eats - Silicone Teething Ball

$14.95 NZD $21.95 NZD
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Petite Eats - Silicone Teething Ball $14.95 NZD $21.95 NZD
Sand Dusty Lilac Mustard
Petite Eats - Metal Big Kids Cutlery Set

Petite Eats - Metal Big Kids Cutlery Set

$24.95 NZD
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Petite Eats - Metal Big Kids Cutlery Set $24.95 NZD
Pewter Sand Sage Dusty Lilac
Sale
Petite Eats - Mini Cups Set of 2

Petite Eats - Mini Cups Set of 2

$20.00 NZD $29.95 NZD
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Petite Eats - Mini Cups Set of 2 $20.00 NZD $29.95 NZD
B.Box - Snack Box

B.Box - Snack Box

from $22.95 NZD
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B.Box - Snack Box from $22.95 NZD
Spider-Man The Little Mermaid Chill Out B.Box Midnight Spearmint Blush Crush Lemon Twist Flamingo Fizz Blue Blaze Emerald Forest Lilac Pop Strawberry Shake Ocean Breeze Indigo Rose Blue Slate
Mushie - Ball Teether

Mushie - Ball Teether

$27.99 NZD
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Mushie - Ball Teether $27.99 NZD
Dove Grey Dried Thyme Tradewinds Woodchuck Shifting Sand
Sale
Mushie - Cloud Teether

Mushie - Cloud Teether

$12.95 NZD $21.95 NZD
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Mushie - Cloud Teether $12.95 NZD $21.95 NZD
Cloud Blue Sand
Sale
Mushie - Face Teether

Mushie - Face Teether

$12.95 NZD $19.95 NZD
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Mushie - Face Teether $12.95 NZD $19.95 NZD
Pistachio Banana Cream Blueberry Pink
Doddl - Toddler Spoon and Fork Cutlery Set

Doddl - Toddler Spoon and Fork Cutlery Set

from $14.95 NZD
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Doddl - Toddler Spoon and Fork Cutlery Set from $14.95 NZD
Green Blue Magenta Indigo Aqua
Sale
Doddl - Baby Cutlery Set & Case

Doddl - Baby Cutlery Set & Case

$15.00 NZD $29.95 NZD
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Doddl - Baby Cutlery Set & Case $15.00 NZD $29.95 NZD
Sale
Little Unicorn - Cotton Muslin Sleep Romper

Little Unicorn - Cotton Muslin Sleep Romper

$46.19 NZD $65.99 NZD
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Little Unicorn - Cotton Muslin Sleep Romper $46.19 NZD $65.99 NZD
Sale
Gummee - Molar Mallet

Gummee - Molar Mallet

$10.00 NZD $22.95 NZD
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Gummee - Molar Mallet $10.00 NZD $22.95 NZD
Sale
Lulla Doll Bundle Deal - Baby and Child Sleep Companion

Lulla Doll Bundle Deal - Baby and Child Sleep Companion

$109.95 NZD $139.90 NZD
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Lulla Doll Bundle Deal - Baby and Child Sleep Companion $109.95 NZD $139.90 NZD
Sleepytot - AuCuTee White and Pink Noise Therapy Machine

Sleepytot - AuCuTee White and Pink Noise Therapy Machine

$79.95 NZD
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Sleepytot - AuCuTee White and Pink Noise Therapy Machine $79.95 NZD
Sale
Charlie Banana - Long Sleeve Rash Shirts

Charlie Banana - Long Sleeve Rash Shirts

$20.00 NZD $37.99 NZD
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Charlie Banana - Long Sleeve Rash Shirts $20.00 NZD $37.99 NZD
Pink / 6-12 months Black / 12-18 months White / 18-24 months
Bumkins - Small Snack Bags 2 Packs

Bumkins - Small Snack Bags 2 Packs

$14.95 NZD
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Bumkins - Small Snack Bags 2 Packs $14.95 NZD
Sale
Bumkins - Large Snack Sandwich Bag

Bumkins - Large Snack Sandwich Bag

$7.95 NZD $9.95 NZD
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Bumkins - Large Snack Sandwich Bag $7.95 NZD $9.95 NZD
Outdoors Rainbow Cacti Sea Friends Superman
Woolbabe - 3 Seasons Sleep Suit

Woolbabe - 3 Seasons Sleep Suit

$129.00 NZD
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Woolbabe - 3 Seasons Sleep Suit $129.00 NZD
Dusk Stars / 1 year Tekapo Stars / 1 year Pebble Stripe / 1 year Tide / 1 year Fern / 1 year Kowhai / 4 years
Sale
A soft book for babies 3 months and up to learn about feelings.
Lamaze - Feelings Book

Lamaze - Feelings Book

$20.00 NZD $34.95 NZD
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Lamaze - Feelings Book $20.00 NZD $34.95 NZD
The Haakaa Freezer Tray is made of 100% silicone and is perfect for freezing baby food, breast milk, or ice cubes. Dishwasher & microwave safe. Pea Green colour
Haakaa - Baby Food and Breast Milk Freezer Tray 9 Compartments

Haakaa - Baby Food and Breast Milk Freezer Tray 9 Compartments

$25.95 NZD
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Haakaa - Baby Food and Breast Milk Freezer Tray 9 Compartments $25.95 NZD
Pea Green Banana Blush Apricot
Bumkins - Super Suction Silicone Grip Dish

Bumkins - Super Suction Silicone Grip Dish

$29.95 NZD
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Bumkins - Super Suction Silicone Grip Dish $29.95 NZD
Clay Pink Sage Lavender Pineapple Tangerine Light Blue Marble
Doddl - Toddler Cutlery Case

Doddl - Toddler Cutlery Case

$19.00 NZD
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Doddl - Toddler Cutlery Case $19.00 NZD
Sale
Lamaze - Friends Book

Lamaze - Friends Book

$24.95 NZD $34.95 NZD
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Lamaze - Friends Book $24.95 NZD $34.95 NZD
Tommee Tippee USB Groclock Sleep Trainer Clock

Tommee Tippee USB Groclock Sleep Trainer Clock

$79.95 NZD
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Tommee Tippee USB Groclock Sleep Trainer Clock $79.95 NZD
Sale
Skip Hop - Zoo Lunch Kit

Skip Hop - Zoo Lunch Kit

$19.90 NZD $24.90 NZD
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Skip Hop - Zoo Lunch Kit $19.90 NZD $24.90 NZD
Bedhead Heritage - Children's Reversible Bucket Hat

Bedhead Heritage - Children's Reversible Bucket Hat

$42.95 NZD
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Bedhead Heritage - Children's Reversible Bucket Hat $42.95 NZD
Finley / 6-12 Months (46-50cm) Flynn / 6-12 Months (46-50cm) Charliee / 3-6 Years (54-58cm) Leo / 3-6 Years (54-58cm) Noah / 1-3 Years (50-54cm) Moss / 3-6 Years (54-58cm) Alice / 6-13 Years (58-62cm) Gwen / 3-6 Years (54-58cm) Bobbie / 1-3 Years (50-54cm) Sydney / 1-3 Years (50-54cm)
Sale
Fabelab - Doll Bedding

Fabelab - Doll Bedding

$15.00 NZD $37.00 NZD
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Fabelab - Doll Bedding $15.00 NZD $37.00 NZD
Cloud Blue Leaf Green
Headu - Montessori Emotions & Actions Flashcards

Headu - Montessori Emotions & Actions Flashcards

$32.95 NZD
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Headu - Montessori Emotions & Actions Flashcards $32.95 NZD
Jellystone - Colour Wheel

Jellystone - Colour Wheel

$29.95 NZD
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Jellystone - Colour Wheel $29.95 NZD
ErgoPouch - Sheeting Sleep Bag 1.0 Tog

ErgoPouch - Sheeting Sleep Bag 1.0 Tog

$86.95 NZD
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ErgoPouch - Sheeting Sleep Bag 1.0 Tog $86.95 NZD
Berries / 3-12 Months Sage / 8-24 Months Fruit Salad / 8-24 Months Sweet Orchard / 3-12 Months Pink Daisies / 8-24 Months Dragonflies / 8-24 Months Green Willow / 8-24 Months Sunny / 8-24 Months Honey Bee / 8-24 Months Critters / 2-4 Years Night Sky / 3-12 Months