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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Under 3

This a great collection of everything your under 3 year old would need!
Sale
Doddl - Baby Cutlery Set & Case

Doddl - Baby Cutlery Set & Case

$15.00 NZD $29.95 NZD
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Doddl - Baby Cutlery Set & Case $15.00 NZD $29.95 NZD
Sale
Little Unicorn - Cotton Muslin Sleep Romper

Little Unicorn - Cotton Muslin Sleep Romper

$40.00 NZD $65.99 NZD
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Little Unicorn - Cotton Muslin Sleep Romper $40.00 NZD $65.99 NZD
Gummee - Molar Mallet

Gummee - Molar Mallet

$22.95 NZD
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Gummee - Molar Mallet $22.95 NZD
Sale
Lulla Doll Bundle Deal - Baby and Child Sleep Companion

Lulla Doll Bundle Deal - Baby and Child Sleep Companion

$99.99 NZD $139.95 NZD
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Lulla Doll Bundle Deal - Baby and Child Sleep Companion $99.99 NZD $139.95 NZD
Sleepytot - AuCuTee White and Pink Noise Therapy Machine

Sleepytot - AuCuTee White and Pink Noise Therapy Machine

$79.95 NZD
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Sleepytot - AuCuTee White and Pink Noise Therapy Machine $79.95 NZD
Sale
Charlie Banana - Long Sleeve Rash Shirts

Charlie Banana - Long Sleeve Rash Shirts

$15.00 NZD $37.99 NZD
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Charlie Banana - Long Sleeve Rash Shirts $15.00 NZD $37.99 NZD
Pink / 6-12 months Black / 12-18 months White / 18-24 months
Sale
Bumkins - Small Snack Bags 2 Pack

Bumkins - Small Snack Bags 2 Pack

$9.95 NZD $14.95 NZD
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Bumkins - Small Snack Bags 2 Pack $9.95 NZD $14.95 NZD
Sale
Bumkins - Large Snack Sandwich Bag

Bumkins - Large Snack Sandwich Bag

$7.95 NZD $9.95 NZD
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Bumkins - Large Snack Sandwich Bag $7.95 NZD $9.95 NZD
Outdoors Rainbow Cacti Superman
Woolbabe - 3 Seasons Sleep Suit

Woolbabe - 3 Seasons Sleep Suit

$129.00 NZD
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Woolbabe - 3 Seasons Sleep Suit $129.00 NZD
Dusk Stars / 1 year Tekapo Stars / 1 year Pebble Stripe / 1 year Tide / 1 year Fern / 1 year Kowhai / 4 years
Sold Out
A soft book for babies 3 months and up to learn about feelings.
Lamaze - Feelings Book

Lamaze - Feelings Book

Sold Out
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Lamaze - Feelings Book Sold Out
The Haakaa Freezer Tray is made of 100% silicone and is perfect for freezing baby food, breast milk, or ice cubes. Dishwasher & microwave safe. Pea Green colour
Haakaa - Baby Food and Breast Milk Freezer Tray 9 Compartments

Haakaa - Baby Food and Breast Milk Freezer Tray 9 Compartments

$26.95 NZD
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Haakaa - Baby Food and Breast Milk Freezer Tray 9 Compartments $26.95 NZD
Blush Apricot Pea Green Banana
Bumkins - Super Suction Silicone Grip Dish

Bumkins - Super Suction Silicone Grip Dish

$24.95 NZD
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Bumkins - Super Suction Silicone Grip Dish $24.95 NZD
Clay Pink Sage Lavender Pineapple Tangerine Light Blue Marble
Doddl - Toddler Cutlery Case

Doddl - Toddler Cutlery Case

$19.95 NZD
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Doddl - Toddler Cutlery Case $19.95 NZD
Sale
Lamaze - Friends Book

Lamaze - Friends Book

$24.95 NZD $34.95 NZD
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Lamaze - Friends Book $24.95 NZD $34.95 NZD
Tommee Tippee USB Groclock Sleep Trainer Clock

Tommee Tippee USB Groclock Sleep Trainer Clock

Sold Out
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Tommee Tippee USB Groclock Sleep Trainer Clock Sold Out
Sale
Skip Hop - Zoo Lunch Kit

Skip Hop - Zoo Lunch Kit

$19.90 NZD $24.90 NZD
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Skip Hop - Zoo Lunch Kit $19.90 NZD $24.90 NZD
Bedhead Heritage - Children's Reversible Bucket Hat

Bedhead Heritage - Children's Reversible Bucket Hat

$42.95 NZD
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Bedhead Heritage - Children's Reversible Bucket Hat $42.95 NZD
Finley / 6-12 Months (46-50cm) Flynn / 6-12 Months (46-50cm) Charliee / 3-6 Years (54-58cm) Leo / 3-6 Years (54-58cm) Noah / 1-3 Years (50-54cm) Moss / 3-6 Years (54-58cm) Alice / 6-13 Years (58-62cm) Gwen / 3-6 Years (54-58cm)
Sale
Fabelab - Doll Bedding

Fabelab - Doll Bedding

$15.00 NZD $37.00 NZD
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Fabelab - Doll Bedding $15.00 NZD $37.00 NZD
Cloud Blue Leaf Green
Headu - Montessori Emotions & Actions Flashcards

Headu - Montessori Emotions & Actions Flashcards

Sold Out
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Headu - Montessori Emotions & Actions Flashcards Sold Out
Jellystone - Colour Wheel

Jellystone - Colour Wheel

$29.95 NZD
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Jellystone - Colour Wheel $29.95 NZD
ErgoPouch - Sheeting Sleep Bag 1.0 Tog

ErgoPouch - Sheeting Sleep Bag 1.0 Tog

$86.95 NZD
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ErgoPouch - Sheeting Sleep Bag 1.0 Tog $86.95 NZD
Fruit Salad / 8-24 Months Sweet Orchard / 3-12 Months Pink Daisies / 8-24 Months Dragonflies / 8-24 Months Green Willow / 8-24 Months Sunny / 8-24 Months
Sold Out
Love to Dream - Sleeping Bag 0.2 Tog

Love to Dream - Sleeping Bag 0.2 Tog

Sold Out
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Love to Dream - Sleeping Bag 0.2 Tog Sold Out
Pink / 18-36 Months
Love To Dream - Swaddle Up 0.2 Tog Bamboo

Love To Dream - Swaddle Up 0.2 Tog Bamboo

$57.95 NZD
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Love To Dream - Swaddle Up 0.2 Tog Bamboo $57.95 NZD
Grey / Newborn
Sale
Mushie - Lovey Blanket

Mushie - Lovey Blanket

$27.95 NZD $43.95 NZD
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Mushie - Lovey Blanket $27.95 NZD $43.95 NZD
Natural Pink Tradewinds Primrose Pink
Sale
Mushie - Fork and Spoon Set

Mushie - Fork and Spoon Set

$14.95 NZD $20.95 NZD
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Mushie - Fork and Spoon Set $14.95 NZD $20.95 NZD
Blush Vanilla
Sale
Mushie - Silicone Pacifier Case

Mushie - Silicone Pacifier Case

$15.99 NZD $34.99 NZD
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Mushie - Silicone Pacifier Case $15.99 NZD $34.99 NZD
Natural Stone Grey Cloudy Mauve
Sale
Mushie - Silicone Baby Feeding Spoons

Mushie - Silicone Baby Feeding Spoons

$24.95 NZD $29.95 NZD
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Mushie - Silicone Baby Feeding Spoons $24.95 NZD $29.95 NZD
Blush Pink Cloudy Mauve IndianRed Cambridge Blue/ Shifting Sand Dried Thyme Natural SeaGreen
Sale
Mushie - Silicone Placemat

Mushie - Silicone Placemat

$26.99 NZD $36.99 NZD
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Mushie - Silicone Placemat $26.99 NZD $36.99 NZD
Stone Shifting Sand Dried Thyme Tradewinds Dinosaur Mix Rainbows Clay Cambridge Blue
Sale
My Travel Tray - Travel Tray

My Travel Tray - Travel Tray

$15.00 NZD $29.95 NZD
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My Travel Tray - Travel Tray $15.00 NZD $29.95 NZD
Magenta Pink Aqua
Sale
Petite Eats - Sunny Teethers 2 Pack

Petite Eats - Sunny Teethers 2 Pack

$15.00 NZD $29.95 NZD
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Petite Eats - Sunny Teethers 2 Pack $15.00 NZD $29.95 NZD
Duck Egg Powder Rose Sage Marigold Nude Peacock
A newborn starter kit containing a starter toothbrush, hair brush, teether, baby scissors and a soother.
NUK - Welcome Set

NUK - Welcome Set

$49.95 NZD
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NUK - Welcome Set $49.95 NZD
Blinky - BlinkyWarm All Season Buggy Cover

Blinky - BlinkyWarm All Season Buggy Cover

$165.00 NZD
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Blinky - BlinkyWarm All Season Buggy Cover $165.00 NZD
Blinky Space Blinky Silver Blinky-Milk
Nestling - Out & About Change Mat

Nestling - Out & About Change Mat

$24.95 NZD
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Nestling - Out & About Change Mat $24.95 NZD
Pink Ditsy Moss Check Grey Stripe Oat Sunshine Black Surfs Up Whales
Pipes
Boon - Pipes Bath Toy

Boon - Pipes Bath Toy

$35.95 NZD
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Boon - Pipes Bath Toy $35.95 NZD
Boon - Water Bugs Bath Toy

Boon - Water Bugs Bath Toy

$24.95 NZD
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Boon - Water Bugs Bath Toy $24.95 NZD
Lamington- Crew Merino Socks

Lamington- Crew Merino Socks

from $19.95 NZD
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Lamington- Crew Merino Socks from $19.95 NZD
Lamington Matilda / 0-3 Months Lamington Daisy / 0-3 Months Pilot / 0-3 Months Baltic / 0-3 Months Tahnee / 0-3 Months Tui / 0-3 Months Asta / 0-3 Months Baby Bunny / 0-3 Months Squirrel / 0-3 Months Apple / 0-3 Months Thistle / 0-3 Months Beau / 0-3 Months Plum / 0-3 Months Petal / 0-3 Months Wanaka / 0-3 Months Ted / 0-3 Months Candy / 0-3 Months Baby Fox / 0-3 Months
Honeysticks_Finger_Paint
Honeysticks - Finger Paint

Honeysticks - Finger Paint

Sold Out
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Honeysticks - Finger Paint Sold Out
Sale
BBcino - BBcino Cup 120ml

BBcino - BBcino Cup 120ml

$19.95 NZD $24.95 NZD
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BBcino - BBcino Cup 120ml $19.95 NZD $24.95 NZD
BBcino - BambinoCino Cup 240ml

BBcino - BambinoCino Cup 240ml

$26.95 NZD
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BBcino - BambinoCino Cup 240ml $26.95 NZD
Sale
Bedhead Swim Legionnaire Beach Hat | Clearance Styles

Bedhead Swim Legionnaire Beach Hat | Clearance Styles

$29.95 NZD $36.95 NZD
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Bedhead Swim Legionnaire Beach Hat | Clearance Styles $29.95 NZD $36.95 NZD
Mermaid / 0-3 Months (37cm) Turtle / 0-3 Months (37cm) Stripe / 0-3 Months (37cm)
Funny Mat - Reusable Colouring Mat

Funny Mat - Reusable Colouring Mat

$10.50 NZD
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Funny Mat - Reusable Colouring Mat $10.50 NZD
Nestling - UPF50+ Swim Zip Rash Vest

Nestling - UPF50+ Swim Zip Rash Vest

$29.95 NZD
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Nestling - UPF50+ Swim Zip Rash Vest $29.95 NZD
Neon Pink / 1-2 Years Neon Orange / 1-2 Years Pop Daisy / 1-2 Years Diamonds / 1-2 Years
The side of the chai baby backpack showing the waterbottle space and the material of the bag.
Chai Baby Backpack with Front Harness

Chai Baby Backpack with Front Harness

$64.95 NZD
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Chai Baby Backpack with Front Harness $64.95 NZD
Brown Fox Pink Bunny Backpack Blue Bunny Backpack Beige Dino
ErgoPouch - 2-in-1 Waterproof Fitted Cot Sheet

ErgoPouch - 2-in-1 Waterproof Fitted Cot Sheet

$84.95 NZD
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ErgoPouch - 2-in-1 Waterproof Fitted Cot Sheet $84.95 NZD
Daisy Sprinkle Caramel Grid
ErgoPouch - 2-in-1 Waterproof Fitted Bassinet Sheet

ErgoPouch - 2-in-1 Waterproof Fitted Bassinet Sheet

$52.95 NZD
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ErgoPouch - 2-in-1 Waterproof Fitted Bassinet Sheet $52.95 NZD
Daisy Sprinkle Caramel Grid Midnight Stripes
Hackerlily Hipsurfer Carrier - Vegan Leather

Hackerlily Hipsurfer Carrier - Vegan Leather

$255.00 NZD
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Hackerlily Hipsurfer Carrier - Vegan Leather $255.00 NZD
Black Tan Taupe
Sale
ErgoPouch - Sheeting Sleep Bag 1.0 Tog | Clearance

ErgoPouch - Sheeting Sleep Bag 1.0 Tog | Clearance

$65.21 NZD $86.95 NZD
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ErgoPouch - Sheeting Sleep Bag 1.0 Tog | Clearance $65.21 NZD $86.95 NZD
Berries / 3-12 Months Sage / 8-24 Months
Sale
A plastic box that kids can sort out coins and tubes into to help with sensory learning and fine motor skills.
Mushie - Coin & Tube Sorting Set

Mushie - Coin & Tube Sorting Set

$32.95 NZD $39.95 NZD
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Mushie - Coin & Tube Sorting Set $32.95 NZD $39.95 NZD