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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Under 3

This a great collection of everything your under 3 year old would need!
360-cup-emerald-forest
B.Box - 360 Cup

B.Box - 360 Cup

$24.95 NZD
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B.Box - 360 Cup $24.95 NZD
Strawberry Shake Ocean Breeze Lilac Pop Emerald Forest
Lässig - Tiny Backpack

Lässig - Tiny Backpack

$39.95 NZD
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Lässig - Tiny Backpack $39.95 NZD
Lassig Racoon Lassig Excavator Lassig Fox Lassig Chinchilla Lassig Tractor Lassig Bunny Lassig Lion Lassig Fire Engine
slip-safe-spots-ocean-friends
Zazi - Slip-Safe Bath Spots

Zazi - Slip-Safe Bath Spots

$19.95 NZD
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Zazi - Slip-Safe Bath Spots $19.95 NZD
Garden Pond Ocean Friends Bubbles
Sleepytot - Soft Silicone Toddler Cup Twin Set

Sleepytot - Soft Silicone Toddler Cup Twin Set

$18.95 NZD
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Sleepytot - Soft Silicone Toddler Cup Twin Set $18.95 NZD
Blue Pink Green Mustard
Sale
Bedhead Swim Legionnaire Beach Hat (0-3Y)

Bedhead Swim Legionnaire Beach Hat (0-3Y)

$25.00 NZD $41.95 NZD
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Bedhead Swim Legionnaire Beach Hat (0-3Y) $25.00 NZD $41.95 NZD
Stevie / 0-3 Months (37cm) Sheldon / 0-3 Months (37cm) Oasis / 0-3 Months (37cm) Splendor / 0-3 Months (37cm) Tallulah / 6-12 Months (47cm) Bedhead Rainbow / 0-3 Months (37cm) Sweethearts / 3-6 Months (42cm) Pelican / 0-3 Months (37cm) Andie / 3-6 Months (42cm) Valencia / 0-3 Months (37cm) Blue Waves / 0-3 Months (37cm) Aqua / 0-3 Months (37cm) Peach / 0-3 Months (37cm) Marine / 0-3 Months (37cm) Slate / 0-3 Months (37cm)
Sale
dawn-the-dino-book
Bibado - Dawn the Dinosaur Teething Book

Bibado - Dawn the Dinosaur Teething Book

$9.99 NZD $14.95 NZD
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Bibado - Dawn the Dinosaur Teething Book $9.99 NZD $14.95 NZD
Medescan - L'il Booger Buster

Medescan - L'il Booger Buster

$99.95 NZD
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Medescan - L'il Booger Buster $99.95 NZD
Sale
GoBeSmallSnackSpinner-Mint
GoBe - Small Snack Spinner

GoBe - Small Snack Spinner

$39.95 NZD $49.95 NZD
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GoBe - Small Snack Spinner $39.95 NZD $49.95 NZD
Grey Coral Mint Green
Sale
GoBe - Large Snack Spinner

GoBe - Large Snack Spinner

$49.95 NZD $59.95 NZD
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GoBe - Large Snack Spinner $49.95 NZD $59.95 NZD
Coral Mint Blue Purple
Brolly Sheets -Snazzi Pants Day Trainers - Organic

Brolly Sheets -Snazzi Pants Day Trainers - Organic

$19.95 NZD
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Brolly Sheets -Snazzi Pants Day Trainers - Organic $19.95 NZD
Dino Dash / 1-2 Years Sprouty Sprout / 1-2 Years Sparkle Squad / 1-2 Years Hazy Daze / 1-2 Years Sprout / 1-2 Years Pink Bubblegum / 1-2 Years
Sale
Sassy Pants Rash Vest

Sassy Pants Rash Vest

$9.95 NZD $24.95 NZD
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Sassy Pants Rash Vest $9.95 NZD $24.95 NZD
Retro Surfing / 6-12 Months
Constructive Eating - Dinosaur Plate

Constructive Eating - Dinosaur Plate

$32.95 NZD
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Constructive Eating - Dinosaur Plate $32.95 NZD
Constructive Eating - Dinosaur 3 Piece Cutlery Package

Constructive Eating - Dinosaur 3 Piece Cutlery Package

$26.95 NZD
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Constructive Eating - Dinosaur 3 Piece Cutlery Package $26.95 NZD
Constructive Eating - Individual Construction Utensils

Constructive Eating - Individual Construction Utensils

$9.95 NZD
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Constructive Eating - Individual Construction Utensils $9.95 NZD
The Ooly Sleep Training Clock uses an intuitive app, allowing you to change colours of the nightlight and scheduled wake up times at a push of a button.
OOLY® - Toddler Sleep Training Clock

OOLY® - Toddler Sleep Training Clock

$219.95 NZD
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OOLY® - Toddler Sleep Training Clock $219.95 NZD
Sale
Mushie - Snack Cup

Mushie - Snack Cup

$19.99 NZD $29.95 NZD
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Mushie - Snack Cup $19.99 NZD $29.95 NZD
Blush Stone
doddl-3-piece-aqua
doddl - Toddler Knife, Fork & Spoon Cutlery Set

doddl - Toddler Knife, Fork & Spoon Cutlery Set

$39.95 NZD
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doddl - Toddler Knife, Fork & Spoon Cutlery Set $39.95 NZD
Aqua Magenta Indigo
Banz Carewear - Beachcomber Polarised Sunglasses

Banz Carewear - Beachcomber Polarised Sunglasses

$42.00 NZD
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Banz Carewear - Beachcomber Polarised Sunglasses $42.00 NZD
Mod Butterfly / Under 2 Years Cherry Floral / Under 2 Years Starry Night / Under 2 Years Bicycle Ride / 2-5 Years Confetti Green / Under 2 Years Charlotte Cawthorne / 2-5 Years Vespa Tour / Under 2 Years
John Deere - 15cm Monster Tread Assortment

John Deere - 15cm Monster Tread Assortment

$35.00 NZD
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John Deere - 15cm Monster Tread Assortment $35.00 NZD
John Deere - Build A Buddy Construction Backhoe Loader

John Deere - Build A Buddy Construction Backhoe Loader

$41.95 NZD
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John Deere - Build A Buddy Construction Backhoe Loader $41.95 NZD
A plush clip on tractor to go on bag and prams to keep babies entertained on the go.
Lamaze - Clip N Go Tractor

Lamaze - Clip N Go Tractor

$39.95 NZD
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Lamaze - Clip N Go Tractor $39.95 NZD
Sale
Jellystone - Triblox

Jellystone - Triblox

$29.99 NZD $49.95 NZD
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Jellystone - Triblox $29.99 NZD $49.95 NZD
Rainbow Jelly Pastel Earth
Sale
Mushie -Rainbow Stacker

Mushie -Rainbow Stacker

$19.99 NZD $49.95 NZD
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Mushie -Rainbow Stacker $19.99 NZD $49.95 NZD
Tropical Rain Sol
Sale
Matchstick Monkey - Teething Starter Set

Matchstick Monkey - Teething Starter Set

$25.00 NZD $34.95 NZD
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Matchstick Monkey - Teething Starter Set $25.00 NZD $34.95 NZD
B.Box - Connect-a-Cup

B.Box - Connect-a-Cup

$15.95 NZD
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B.Box - Connect-a-Cup $15.95 NZD
Sage Ocean Blush
NUK Star Latex Soother Twin Pack

NUK Star Latex Soother Twin Pack

$15.95 NZD
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NUK Star Latex Soother Twin Pack $15.95 NZD
0-6 Months / Blue 0-6 Months / Pink 6-18 Months / Red | Yellow 6-18 Months / Blue | Teal
Sale
Two baby pacifiers, one yellow with floral design and one red, on a white background.
NUK Star Silicone Soother Twin Pack

NUK Star Silicone Soother Twin Pack

$15.50 NZD $17.50 NZD
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NUK Star Silicone Soother Twin Pack $15.50 NZD $17.50 NZD
Pink / 6-18 Months Blue / 6-18 Months
The blue 6-18month NUK Star Day & Night Soothers come with a glow-in-the-dark effect, they are orthodontist-approved and breastfeeding-friendly.
NUK - Star Silicone Soother Twin Pack | Day & Night

NUK - Star Silicone Soother Twin Pack | Day & Night

$18.95 NZD
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NUK - Star Silicone Soother Twin Pack | Day & Night $18.95 NZD
0-6 Months / Pink 0-6 Months / Blue
Constructive Eating - Dinosaur Placemat

Constructive Eating - Dinosaur Placemat

$9.99 NZD
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Constructive Eating - Dinosaur Placemat $9.99 NZD
Sold Out
Mushie - Stacking Ring Towers

Mushie - Stacking Ring Towers

Sold Out
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Mushie - Stacking Ring Towers Sold Out
Constructive Eating - Fairy Garden 3 Piece Cutlery Package

Constructive Eating - Fairy Garden 3 Piece Cutlery Package

$26.95 NZD
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Constructive Eating - Fairy Garden 3 Piece Cutlery Package $26.95 NZD
Constructive Eating - Fairy Garden Placemat

Constructive Eating - Fairy Garden Placemat

$9.99 NZD
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Constructive Eating - Fairy Garden Placemat $9.99 NZD
Constructive Eating - Fairy Garden Plate

Constructive Eating - Fairy Garden Plate

$32.95 NZD
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Constructive Eating - Fairy Garden Plate $32.95 NZD
SnoozeShade Air-Permeable Travel Cot Blackout Cover

SnoozeShade Air-Permeable Travel Cot Blackout Cover

$139.95 NZD
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SnoozeShade Air-Permeable Travel Cot Blackout Cover $139.95 NZD
Sale
Sleepytot Portable White Noise Machine

Sleepytot Portable White Noise Machine

$69.95 NZD $79.95 NZD
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Sleepytot Portable White Noise Machine $69.95 NZD $79.95 NZD
Shop Snooze "Smart" WiFi Sound & Light White Noise Machine

Shop Snooze "Smart" WiFi Sound & Light White Noise Machine

$109.95 NZD
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Shop Snooze "Smart" WiFi Sound & Light White Noise Machine $109.95 NZD
Moose - Cut-Proof Toddler Safety Harness

Moose - Cut-Proof Toddler Safety Harness

$34.99 NZD
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Moose - Cut-Proof Toddler Safety Harness $34.99 NZD
Aqua Blue Red
Sale
Brolly Sheets - Snazzipants All in One Cloth Nappy

Brolly Sheets - Snazzipants All in One Cloth Nappy

$12.47 NZD $24.95 NZD
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Brolly Sheets - Snazzipants All in One Cloth Nappy $12.47 NZD $24.95 NZD
Sleepytot - Silicone Snack Cup

Sleepytot - Silicone Snack Cup

$18.95 NZD
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Sleepytot - Silicone Snack Cup $18.95 NZD
Powder Blue Dusky Rose
Sale
Bibado Dippit - Multi-Stage Baby Weaning Spoon and Dipper

Bibado Dippit - Multi-Stage Baby Weaning Spoon and Dipper

$12.47 NZD $24.95 NZD
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Bibado Dippit - Multi-Stage Baby Weaning Spoon and Dipper $12.47 NZD $24.95 NZD
Mint and Grey Pink and Grey Mint and Blue
Sale
Little Difference - A3 Nursery Prints

Little Difference - A3 Nursery Prints

$14.99 NZD $39.95 NZD
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Little Difference - A3 Nursery Prints $14.99 NZD $39.95 NZD
Solar Buddies - Twin Pack

Solar Buddies - Twin Pack

$45.00 NZD
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Solar Buddies - Twin Pack $45.00 NZD
Sale
ErgoPouch - Layer Long Sleeve 0.2 Tog

ErgoPouch - Layer Long Sleeve 0.2 Tog

$34.95 NZD $39.95 NZD
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ErgoPouch - Layer Long Sleeve 0.2 Tog $34.95 NZD $39.95 NZD
Sunny / 0-3 Months Dragonflies / 0-3 Months Green Willow / 0-3 Months Pink Daisies / 0-3 Months Night Sky / 0-3 Months Grey Marle / 0-3 Months
insulated-food-jar-lilac-pop
B.Box - Insulated Food Jar

B.Box - Insulated Food Jar

$52.95 NZD
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B.Box - Insulated Food Jar $52.95 NZD
Lilac Pop Emerald Forest Indigo Rose Ocean Breeze Strawberry Shake Blue Slate Blush Crush Spearmint Midnight
Lamington - Knee High Merino Socks

Lamington - Knee High Merino Socks

$20.95 NZD
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Lamington - Knee High Merino Socks $20.95 NZD
Lake / 0-3 Months Ritz / 0-3 Months Snowflake / 0-3 Months Harriet / 0-3 Months Truffle / 0-3 Months Jemima / 0-3 Months Gracee / 0-3 Months Rosie / 0-3 Months Pebble / 0-3 Months Dandelion / 0-3 Months Owl / 0-3 Months Jester / 0-3 Months
NUK - First Choice Learner Bottle 150ml

NUK - First Choice Learner Bottle 150ml

$22.95 NZD
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NUK - First Choice Learner Bottle 150ml $22.95 NZD
Red Green Sky White Green Fish
Sale
Mushie - Set of 2 Kids Cups

Mushie - Set of 2 Kids Cups

$17.99 NZD $28.95 NZD
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Mushie - Set of 2 Kids Cups $17.99 NZD $28.95 NZD
Smoke Caramel
Sale
Mushie - Silicone Suction Plate

Mushie - Silicone Suction Plate

$29.99 NZD $39.95 NZD
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Mushie - Silicone Suction Plate $29.99 NZD $39.95 NZD
Stone Dried Thyme