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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Under 3

This a great collection of everything your under 3 year old would need!
A baby sleep aid device called ZED, which mimics a car journey sending gentle vibrations through the babies mattress sending babies and children into a deep sleep.
Zed the Vibration Sleep Soother and Nightlight - Rockit

Zed the Vibration Sleep Soother and Nightlight - Rockit

$59.99 NZD
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Zed the Vibration Sleep Soother and Nightlight - Rockit $59.99 NZD
Sale
Lulla Sleep Owl - (seconds half price!)

Lulla Sleep Owl - (seconds half price!)

$39.99 NZD $79.99 NZD
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Lulla Sleep Owl - (seconds half price!) $39.99 NZD $79.99 NZD
Sale
Matchstick Monkey - Animal Teether

Matchstick Monkey - Animal Teether

$22.95 NZD $26.95 NZD
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Matchstick Monkey - Animal Teether $22.95 NZD $26.95 NZD
This Steel Blue Haakaa Fresh Food Feeder Mini Combo safely introduces new flavours, soothes teething gums, and prevents choking with frozen food portions.
Haakaa - Fresh Food Feeder Mini Combo

Haakaa - Fresh Food Feeder Mini Combo

$32.50 NZD
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Haakaa - Fresh Food Feeder Mini Combo $32.50 NZD
Steel Blue Olive Copper Oatmeal Pumpkin Blush Sky Blue Mustard Pea Green Lavender
Sale
Bedhead - Fleecy Winter Booties

Bedhead - Fleecy Winter Booties

$14.95 NZD $34.95 NZD
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Bedhead - Fleecy Winter Booties $14.95 NZD $34.95 NZD
2-3 Years // 16cm / Baby Blue Marle 2-3 Years // 16cm / Baby Pink Marle
Sale
Bibado - Double Dribble Bib - CLEARANCE

Bibado - Double Dribble Bib - CLEARANCE

$9.99 NZD $19.95 NZD
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Bibado - Double Dribble Bib - CLEARANCE $9.99 NZD $19.95 NZD
Frigg - Silicone Daisy Pacifier Twin Pack

Frigg - Silicone Daisy Pacifier Twin Pack

$23.95 NZD
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Frigg - Silicone Daisy Pacifier Twin Pack $23.95 NZD
Chamomile / SIZE 1 (0-6 MONTHS) Breeze / SIZE 1 (0-6 MONTHS) Soft Lilac / SIZE 1 (0-6 MONTHS) Soft Lilac/Daffodil / SIZE 1 (0-6 MONTHS) Pink Cream/Cream / SIZE 1 (0-6 MONTHS) Cream/Lupine / SIZE 1 (0-6 MONTHS) Sage / SIZE 1 (0-6 MONTHS) Blush / SIZE 1 (0-6 MONTHS) Powder Blue / SIZE 1 (0-6 MONTHS) Lilypad / SIZE 1 (0-6 MONTHS) Baby Pink / SIZE 1 (0-6 MONTHS) Powder Blush / SIZE 1 (0-6 MONTHS) French Grey / SIZE 1 (0-6 MONTHS)
Mombella - Soothing Mushroom Teether

Mombella - Soothing Mushroom Teether

$9.99 NZD
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Mombella - Soothing Mushroom Teether $9.99 NZD
Iron Green Beige Pink Blue Red Green Lavender Eucalyptus
Sold Out
Skip Hop - Lunchie Lunch Boxes

Skip Hop - Lunchie Lunch Boxes

Sold Out
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Skip Hop - Lunchie Lunch Boxes Sold Out
Sale
Mushie - Finger Brush

Mushie - Finger Brush

$14.95 NZD $22.95 NZD
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Mushie - Finger Brush $14.95 NZD $22.95 NZD
Clay
Haakaa - Silicone Finger Toothbrush 2pcs

Haakaa - Silicone Finger Toothbrush 2pcs

$14.50 NZD
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Haakaa - Silicone Finger Toothbrush 2pcs $14.50 NZD
Sale
Bedhead - Reversible Winter Bonnet

Bedhead - Reversible Winter Bonnet

$14.99 NZD $41.95 NZD
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Bedhead - Reversible Winter Bonnet $14.99 NZD $41.95 NZD
Ralph / 0-3 Months (38-42cm)
Sale
Quut - Ringo Pentanque

Quut - Ringo Pentanque

$13.95 NZD $17.95 NZD
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Quut - Ringo Pentanque $13.95 NZD $17.95 NZD
Sale
Matchstick Monkey - Teether and Gel Applicator

Matchstick Monkey - Teether and Gel Applicator

$15.00 NZD $25.95 NZD
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Matchstick Monkey - Teether and Gel Applicator $15.00 NZD $25.95 NZD
Baby Blue Pink Grey Blue Orange Sunshine Yellow Rubin Red
Matchstick Monkey - Flat Face Teether & Soother Clip

Matchstick Monkey - Flat Face Teether & Soother Clip

$19.99 NZD
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Matchstick Monkey - Flat Face Teether & Soother Clip $19.99 NZD
Grey Giraffe Lion yellow
Sale
My Carry Potty - Toilet Training Step Stool

My Carry Potty - Toilet Training Step Stool

$23.99 NZD $34.94 NZD
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My Carry Potty - Toilet Training Step Stool $23.99 NZD $34.94 NZD
Grey mini lunchbox with yellow bat symbol and car illustration on a white background
B.Box - Mini Lunch Box

B.Box - Mini Lunch Box

from $32.95 NZD
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B.Box - Mini Lunch Box from $32.95 NZD
Batman Disney Frozen Harry Potter The Little Mermaid Bluey Spider-Man Blush Crush Spearmint B.Box Midnight Flamingo Fizz Blue Blaze Lilac Pop Emerald Forest Indigo Rose Ocean Breeze Strawberry Shake Blue Slate Night Vision Sugar Plum
Sleepytots Ultimate Sleep Aid - On It's Own

Sleepytots Ultimate Sleep Aid - On It's Own

$109.95 NZD
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Sleepytots Ultimate Sleep Aid - On It's Own $109.95 NZD
White Dark Wooden Tint Light Wooden Tint
Sale
Petite Eats - Mini Smoothie Cups

Petite Eats - Mini Smoothie Cups

$16.95 NZD $22.95 NZD
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Petite Eats - Mini Smoothie Cups $16.95 NZD $22.95 NZD
Mustard
Turquoise snack container with cartoon characters on a white background
B.Box - Snack Box

B.Box - Snack Box

from $22.95 NZD
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B.Box - Snack Box from $22.95 NZD
Bluey Playtime Batman Harry Potter Disney Frozen Spider-Man The Little Mermaid Chill Out B.Box Midnight Spearmint Blush Crush Lemon Twist Flamingo Fizz Blue Blaze Emerald Forest Lilac Pop Strawberry Shake Ocean Breeze Indigo Rose Blue Slate Night Vision Sugar Plum
Sale
Mushie - Ball Teether

Mushie - Ball Teether

$14.99 NZD $27.99 NZD
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Mushie - Ball Teether $14.99 NZD $27.99 NZD
Dove Grey Tradewinds
Sale
Mushie - Cloud Teether

Mushie - Cloud Teether

$9.99 NZD $21.95 NZD
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Mushie - Cloud Teether $9.99 NZD $21.95 NZD
Cloud Blue Cloud Grey
Sale
Mushie - Face Teether

Mushie - Face Teether

$9.99 NZD $19.95 NZD
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Mushie - Face Teether $9.99 NZD $19.95 NZD
Pistachio Banana Cream Blueberry Pink
Doddl - Toddler Spoon and Fork Cutlery Set

Doddl - Toddler Spoon and Fork Cutlery Set

from $19.95 NZD
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Doddl - Toddler Spoon and Fork Cutlery Set from $19.95 NZD
Green Blue Magenta Indigo Aqua
Sale
Doddl - Baby Cutlery Set & Case

Doddl - Baby Cutlery Set & Case

$15.00 NZD $29.95 NZD
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Doddl - Baby Cutlery Set & Case $15.00 NZD $29.95 NZD
Sale
Little Unicorn - Cotton Muslin Sleep Romper

Little Unicorn - Cotton Muslin Sleep Romper

$39.95 NZD $65.99 NZD
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Little Unicorn - Cotton Muslin Sleep Romper $39.95 NZD $65.99 NZD
Sale
Gummee - Molar Mallet

Gummee - Molar Mallet

$9.99 NZD $22.95 NZD
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Gummee - Molar Mallet $9.99 NZD $22.95 NZD
Sale
Lulla Doll Bundle Deal - Baby and Child Sleep Companion

Lulla Doll Bundle Deal - Baby and Child Sleep Companion

$89.99 NZD $139.95 NZD
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Lulla Doll Bundle Deal - Baby and Child Sleep Companion $89.99 NZD $139.95 NZD
Sleepytot - AuCuTee White and Pink Noise Therapy Machine

Sleepytot - AuCuTee White and Pink Noise Therapy Machine

$79.95 NZD
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Sleepytot - AuCuTee White and Pink Noise Therapy Machine $79.95 NZD
Sale
Charlie Banana - Long Sleeve Rash Shirts

Charlie Banana - Long Sleeve Rash Shirts

$9.99 NZD $37.99 NZD
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Charlie Banana - Long Sleeve Rash Shirts $9.99 NZD $37.99 NZD
Pink / 6-12 months Black / 12-18 months
Sale
Bumkins - Large Snack Sandwich Bag

Bumkins - Large Snack Sandwich Bag

$6.95 NZD $9.95 NZD
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Bumkins - Large Snack Sandwich Bag $6.95 NZD $9.95 NZD
Superman
Sale
Woolbabe - 3 Seasons Sleep Suit

Woolbabe - 3 Seasons Sleep Suit

$109.95 NZD $129.00 NZD
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Woolbabe - 3 Seasons Sleep Suit $109.95 NZD $129.00 NZD
Dusk Stars / 1 year Tekapo Stars / 1 year Pebble Stripe / 1 year Tide / 1 year Kowhai / 4 years
The Haakaa Freezer Tray is made of 100% silicone and is perfect for freezing baby food, breast milk, or ice cubes. Dishwasher & microwave safe. Pea Green colour
Haakaa - Baby Food and Breast Milk Freezer Tray 9 Compartments

Haakaa - Baby Food and Breast Milk Freezer Tray 9 Compartments

$26.95 NZD
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Haakaa - Baby Food and Breast Milk Freezer Tray 9 Compartments $26.95 NZD
Blush Apricot Pea Green Banana
Sale
Bumkins - Super Suction Silicone Grip Dish

Bumkins - Super Suction Silicone Grip Dish

$17.99 NZD $25.95 NZD
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Bumkins - Super Suction Silicone Grip Dish $17.99 NZD $25.95 NZD
Clay Pink Tangerine Marble
Doddl - Toddler Cutlery Case

Doddl - Toddler Cutlery Case

$19.95 NZD
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Doddl - Toddler Cutlery Case $19.95 NZD
Sale
Bedhead Heritage - Children's Reversible Bucket Hat

Bedhead Heritage - Children's Reversible Bucket Hat

$29.99 NZD $42.95 NZD
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Bedhead Heritage - Children's Reversible Bucket Hat $29.99 NZD $42.95 NZD
Finley / 6-12 Months (46-50cm) Charliee / 3-6 Years (54-58cm) Leo / 3-6 Years (54-58cm) Noah / 1-3 Years (50-54cm) Moss / 3-6 Years (54-58cm) Alice / 6-13 Years (58-62cm) Gwen / 3-6 Years (54-58cm)
Sale
Jellystone - Colour Wheel

Jellystone - Colour Wheel

$17.99 NZD $29.95 NZD
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Jellystone - Colour Wheel $17.99 NZD $29.95 NZD
Sale
ErgoPouch - Sheeting Sleep Bag 1.0 Tog

ErgoPouch - Sheeting Sleep Bag 1.0 Tog

$76.99 NZD $86.96 NZD
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ErgoPouch - Sheeting Sleep Bag 1.0 Tog $76.99 NZD $86.96 NZD
Fruit Salad / 8-24 Months Sweet Orchard / 3-12 Months Pink Daisies / 8-24 Months Dragonflies / 8-24 Months Green Willow / 8-24 Months Sunny / 8-24 Months
Love To Dream - Swaddle Up 0.2 Tog Bamboo

Love To Dream - Swaddle Up 0.2 Tog Bamboo

$57.95 NZD
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Love To Dream - Swaddle Up 0.2 Tog Bamboo $57.95 NZD
Grey / Newborn
Sale
Mushie - Lovey Blanket

Mushie - Lovey Blanket

$21.99 NZD $43.95 NZD
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Mushie - Lovey Blanket $21.99 NZD $43.95 NZD
Natural Pink
Sale
Mushie - Silicone Baby Feeding Spoons

Mushie - Silicone Baby Feeding Spoons

$19.99 NZD $29.95 NZD
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Mushie - Silicone Baby Feeding Spoons $19.99 NZD $29.95 NZD
Blush Pink Cloudy Mauve IndianRed Cambridge Blue/ Shifting Sand
Sale
Mushie - Silicone Placemat

Mushie - Silicone Placemat

$19.99 NZD $36.99 NZD
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Mushie - Silicone Placemat $19.99 NZD $36.99 NZD
Clay Stone
Sale
Petite Eats - Sunny Teethers 2 Pack

Petite Eats - Sunny Teethers 2 Pack

$8.99 NZD $29.95 NZD
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Petite Eats - Sunny Teethers 2 Pack $8.99 NZD $29.95 NZD
Marigold
A newborn starter kit containing a starter toothbrush, hair brush, teether, baby scissors and a soother.
NUK - Welcome Set

NUK - Welcome Set

$49.95 NZD
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NUK - Welcome Set $49.95 NZD
Sale
Blinky - BlinkyWarm All Season Buggy Cover

Blinky - BlinkyWarm All Season Buggy Cover

$119.99 NZD $165.00 NZD
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Blinky - BlinkyWarm All Season Buggy Cover $119.99 NZD $165.00 NZD
Blinky Space Blinky Silver Blinky-Milk
Nestling - Out & About Change Mat

Nestling - Out & About Change Mat

$24.95 NZD
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Nestling - Out & About Change Mat $24.95 NZD
Pink Ditsy Moss Check Grey Stripe Oat Sunshine Black Surfs Up Whales
Pipes
Boon - Pipes Bath Toy

Boon - Pipes Bath Toy

$35.95 NZD
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Boon - Pipes Bath Toy $35.95 NZD
Pair of brown maroon socks on a white background
Lamington- Crew Merino Socks

Lamington- Crew Merino Socks

$20.95 NZD
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Lamington- Crew Merino Socks $20.95 NZD
Fig / 0-3 Months West / 0-3 Months Pearl / 0-3 Months Savile / 0-3 Months Pilot / 0-3 Months Tahnee / 0-3 Months Tui / 0-3 Months Baby Bunny / 0-3 Months Squirrel / 0-3 Months Thistle / 0-3 Months Beau / 0-3 Months Petal / 0-3 Months Wanaka / 0-3 Months Ted / 0-3 Months Baby Fox / 0-3 Months Holland / 0-3 Months Rosa / 0-3 Months Cherry / 0-3 Months