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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Toddler 1-3 Years

build-a-buddy-johnny
John Deere - Build A Buddy - Johnny Tractor

John Deere - Build A Buddy - Johnny Tractor

$21.95 NZD
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John Deere - Build A Buddy - Johnny Tractor $21.95 NZD
Sale
Petite Eats - Round Stacking Cups

Petite Eats - Round Stacking Cups

$20.00 NZD $32.95 NZD
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Petite Eats - Round Stacking Cups $20.00 NZD $32.95 NZD
Mombella - Duck Teether Toy Yellow

Mombella - Duck Teether Toy Yellow

$15.95 NZD
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Mombella - Duck Teether Toy Yellow $15.95 NZD
Duck Yellow
Sale
Moluk - Obio Sensory Toddler Toy

Moluk - Obio Sensory Toddler Toy

$15.00 NZD $37.50 NZD
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Moluk - Obio Sensory Toddler Toy $15.00 NZD $37.50 NZD
Sale
Bedhead Swim Legionnaire Beach Hat | Clearance Styles

Bedhead Swim Legionnaire Beach Hat | Clearance Styles

$25.00 NZD $36.95 NZD
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Bedhead Swim Legionnaire Beach Hat | Clearance Styles $25.00 NZD $36.95 NZD
Mermaid / 0-3 Months (37cm) Gingham / 0-3 Months (37cm) Ray / 0-3 Months (37cm) Turtle / 0-3 Months (37cm) Icepop / 3-6 Months (42cm) Stripe / 0-3 Months (37cm)
Sale
Hackerlily_dad
Hackerlily - Hip-Surfer Baby Carrier & Bum Bag - Clearace

Hackerlily - Hip-Surfer Baby Carrier & Bum Bag - Clearace

$206.10 NZD $229.00 NZD
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Hackerlily - Hip-Surfer Baby Carrier & Bum Bag - Clearace $206.10 NZD $229.00 NZD
Petite Eats - Mango Tango Instant Puree Powder 20g

Petite Eats - Mango Tango Instant Puree Powder 20g

$4.50 NZD
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Petite Eats - Mango Tango Instant Puree Powder 20g $4.50 NZD
QLife Immune Drops
Q Life - Immune Drops

Q Life - Immune Drops

$34.95 NZD
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Q Life - Immune Drops $34.95 NZD
Frog and rainbow nuk space soother made for babies ages 0-6months with sensitive skin.
NUK - Space Silicone Soother

NUK - Space Silicone Soother

$15.95 NZD
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NUK - Space Silicone Soother $15.95 NZD
Sale
beet-berry-fusion-100g
Petite Eats - Beet & Berry Instant Puree Powder 100g

Petite Eats - Beet & Berry Instant Puree Powder 100g

$14.95 NZD $19.95 NZD
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Petite Eats - Beet & Berry Instant Puree Powder 100g $14.95 NZD $19.95 NZD
Petite Eats - Square Stacking Cups

Petite Eats - Square Stacking Cups

$24.95 NZD
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Petite Eats - Square Stacking Cups $24.95 NZD
Play & Go - Toy Storage Bag

Play & Go - Toy Storage Bag

$69.95 NZD
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Play & Go - Toy Storage Bag $69.95 NZD
Animal Alphabet Veggie Numbers Jungle Safari Train Map
Skip Hop - Pronto Changing Station

Skip Hop - Pronto Changing Station

$69.90 NZD
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Skip Hop - Pronto Changing Station $69.90 NZD
Headu - Flashcards Little Boards Read And Write

Headu - Flashcards Little Boards Read And Write

$32.95 NZD
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Headu - Flashcards Little Boards Read And Write $32.95 NZD
Sale
Boon - Suction Base Catch Plate

Boon - Suction Base Catch Plate

$15.00 NZD $24.95 NZD
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Boon - Suction Base Catch Plate $15.00 NZD $24.95 NZD
Sale
Mushie - Silicone Rainbow Teether

Mushie - Silicone Rainbow Teether

$16.95 NZD $29.95 NZD
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Mushie - Silicone Rainbow Teether $16.95 NZD $29.95 NZD
Pink Cambridge Blue Shifting Sand
John Deere - Roll N Go Tractor Torch

John Deere - Roll N Go Tractor Torch

$39.95 NZD
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John Deere - Roll N Go Tractor Torch $39.95 NZD
Sale
The Clutch Cube has soft handles for grasping. Textures, clacking rings, crinkle, and rattle encourage exploration. Features a peek-a-boo mirror when baby "opens" the box.
Lamaze - Clutch Cube

Lamaze - Clutch Cube

$25.95 NZD $35.95 NZD
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Lamaze - Clutch Cube $25.95 NZD $35.95 NZD
Sale
Bumkins - Silicone Teething Rings

Bumkins - Silicone Teething Rings

$12.50 NZD $24.95 NZD
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Bumkins - Silicone Teething Rings $12.50 NZD $24.95 NZD
Sale
Fabelab - Doll Bedding

Fabelab - Doll Bedding

$15.00 NZD $37.00 NZD
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Fabelab - Doll Bedding $15.00 NZD $37.00 NZD
Cloud Blue Leaf Green
Petite Eats - Power Packed Meal Blend 130g

Petite Eats - Power Packed Meal Blend 130g

Sold Out
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Petite Eats - Power Packed Meal Blend 130g Sold Out
Q Life Teeth Ease Drops
Q Life - Teeth Ease

Q Life - Teeth Ease

$34.95 NZD
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Q Life - Teeth Ease $34.95 NZD
chest-care
Absolute Essential - Chest Care

Absolute Essential - Chest Care

$39.95 NZD
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Absolute Essential - Chest Care $39.95 NZD
Q Life - Feva Ease Drops

Q Life - Feva Ease Drops

$34.95 NZD
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Q Life - Feva Ease Drops $34.95 NZD
Baby First - Cot Flannelette Sheet Set

Baby First - Cot Flannelette Sheet Set

$42.00 NZD
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Baby First - Cot Flannelette Sheet Set $42.00 NZD
Sale
Petite Eats - Sunny Teethers 2 Pack

Petite Eats - Sunny Teethers 2 Pack

$15.00 NZD $29.95 NZD
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Petite Eats - Sunny Teethers 2 Pack $15.00 NZD $29.95 NZD
Duck Egg Powder Rose Sage Marigold Nude Peacock
Sale
A soft book for babies 3 months and up to learn about feelings.
Lamaze - Feelings Book

Lamaze - Feelings Book

$20.00 NZD $34.95 NZD
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Lamaze - Feelings Book $20.00 NZD $34.95 NZD
This blue NUK Mini Magic Cup has a spill-proof 360° drinking rim, ergonomic handles, and a 160ml capacity, making it perfect for children 6+ months.
NUK - Mini Magic Cup | 160ml

NUK - Mini Magic Cup | 160ml

$22.95 NZD
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NUK - Mini Magic Cup | 160ml $22.95 NZD
Blue Green Red
Medescan - L'il Booger Buster

Medescan - L'il Booger Buster

$99.95 NZD
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Medescan - L'il Booger Buster $99.95 NZD
Sale
Play & Go - Soft Flowers Mat

Play & Go - Soft Flowers Mat

$89.95 NZD $132.95 NZD
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Play & Go - Soft Flowers Mat $89.95 NZD $132.95 NZD
Sale
Little Difference - A3 Nursery Prints

Little Difference - A3 Nursery Prints

$25.00 NZD $39.95 NZD
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Little Difference - A3 Nursery Prints $25.00 NZD $39.95 NZD
immune-care-essential-oil-blend
Absolute Essential - Immune Care 10ml

Absolute Essential - Immune Care 10ml

$32.95 NZD
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Absolute Essential - Immune Care 10ml $32.95 NZD
Sale
Lamaze - Soft Sorter

Lamaze - Soft Sorter

$39.95 NZD $49.95 NZD
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Lamaze - Soft Sorter $39.95 NZD $49.95 NZD
Sale
Jellystone - Star Teether

Jellystone - Star Teether

$9.95 NZD $17.95 NZD
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Jellystone - Star Teether $9.95 NZD $17.95 NZD
Sale
Lamaze - Colours Book

Lamaze - Colours Book

$20.00 NZD $34.95 NZD
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Lamaze - Colours Book $20.00 NZD $34.95 NZD
Sale
Skip Hop - Stroll & Connect Child Cup Holder

Skip Hop - Stroll & Connect Child Cup Holder

$29.95 NZD $39.95 NZD
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Skip Hop - Stroll & Connect Child Cup Holder $29.95 NZD $39.95 NZD
Sale
Bubble - Wooden Coffee Set

Bubble - Wooden Coffee Set

$20.00 NZD $34.95 NZD
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Bubble - Wooden Coffee Set $20.00 NZD $34.95 NZD
Q Life - Pain Ease Drops

Q Life - Pain Ease Drops

$34.95 NZD
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Q Life - Pain Ease Drops $34.95 NZD
Baby First - Bassinet Flannelette Sheet Set

Baby First - Bassinet Flannelette Sheet Set

from $24.99 NZD
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Baby First - Bassinet Flannelette Sheet Set from $24.99 NZD
Sale
Lamington- Crew Merino Socks Clearance

Lamington- Crew Merino Socks Clearance

from $15.00 NZD $19.95 NZD
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Lamington- Crew Merino Socks Clearance from $15.00 NZD $19.95 NZD
Posy / 0-3 Months Brighton / 0-3 Months Pipppa / 0-3 Months Quinn / 0-3 Months Lyla / 4-6 Years
Sale
Lamington - Knee High Merino Socks Clearance

Lamington - Knee High Merino Socks Clearance

from $15.00 NZD $19.95 NZD
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Lamington - Knee High Merino Socks Clearance from $15.00 NZD $19.95 NZD
0-3 Months / Peanut 0-3 Months / Scooter 4-6 Years / Rocky 4-6 Years / Hundreds & Thousands
Sale
Ergopouch - Sleep Suit Bag 2.5 Tog Sage Clearance

Ergopouch - Sleep Suit Bag 2.5 Tog Sage Clearance

$83.96 NZD $104.95 NZD
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Ergopouch - Sleep Suit Bag 2.5 Tog Sage Clearance $83.96 NZD $104.95 NZD
Sage / 3-12 Months
A hanging toiletry bag with a khaki and brown design for kids to take away on holiday or to keep their bathroom organised.
Crywolf - Hanging Toiletry Bag - A/W Designs

Crywolf - Hanging Toiletry Bag - A/W Designs

$39.95 NZD
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Crywolf - Hanging Toiletry Bag - A/W Designs $39.95 NZD
Flower Fields Daisy Floral Move Mountains Catapult
An eco-friendly Daisy Floral Crywolf Everyday Lunch Bag made from recycled materials, featuring a water-resistant finish, insulated interior, and top zip closure. The bag has a top carry handle and a mesh pocket inside for organization and a silicone Crywolf logo visible on the front.
Crywolf - Everyday Lunch Bag

Crywolf - Everyday Lunch Bag

$39.95 NZD
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Crywolf - Everyday Lunch Bag $39.95 NZD
Flower Fields Daisy Floral Move Mountains Catapult
Noody Bedtime Bestie is a magnesium spray suitable for ages 3 months and up. It helps to relax and fall into a deep sleep.
Noody - Bedtime Bestie | Magnesium Spray

Noody - Bedtime Bestie | Magnesium Spray

$34.95 NZD
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Noody - Bedtime Bestie | Magnesium Spray $34.95 NZD