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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Summer Essentials

A fantastic collection on all things perfect for the Summer season!

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Plum - Swaddle Suit 1.0 Tog

Plum - Swaddle Suit 1.0 Tog

Sold Out
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Plum - Swaddle Suit 1.0 Tog Sold Out
Small / Giraffe Blue
Sale
Blue watering containier with light blue accents on a white background
Quut - Cana Can Watering Can

Quut - Cana Can Watering Can

$22.95 NZD $34.95 NZD
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Quut - Cana Can Watering Can $22.95 NZD $34.95 NZD
Small (0.5L) / Banana Pink Small (0.5L) / Banana Blue Large (1L) / Ocean Blue Large (1L) / Cherry
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Fubbles - Big Bubble Fan

Fubbles - Big Bubble Fan

Sold Out
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Fubbles - Big Bubble Fan Sold Out
Nestling - Waterproof Quilted Play Mat

Nestling - Waterproof Quilted Play Mat

$49.95 NZD
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Nestling - Waterproof Quilted Play Mat $49.95 NZD
Nestling Dinosaurs Sage Pink Ditzy Moss Check Sky Check Velevteen Rabbit
Sale
Ergopouch - Hip Harness Cocoon Swaddle Bag 0.2 Tog

Ergopouch - Hip Harness Cocoon Swaddle Bag 0.2 Tog

$29.99 NZD $59.95 NZD
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Ergopouch - Hip Harness Cocoon Swaddle Bag 0.2 Tog $29.99 NZD $59.95 NZD
Sale
Ergopouch - Hip Harness Jersey Sleeping Bag 0.2 Tog

Ergopouch - Hip Harness Jersey Sleeping Bag 0.2 Tog

$39.95 NZD $59.95 NZD
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Ergopouch - Hip Harness Jersey Sleeping Bag 0.2 Tog $39.95 NZD $59.95 NZD
Sale
ErgoPouch - Sleep Suit and Bag 1.0 Tog | Clearance

ErgoPouch - Sleep Suit and Bag 1.0 Tog | Clearance

$64.99 NZD $89.95 NZD
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ErgoPouch - Sleep Suit and Bag 1.0 Tog | Clearance $64.99 NZD $89.95 NZD
Sage / 3-12 Months Berries / 3-12 Months Night Sky / 3-12 Months Critters / 3-12 Months
Sale
ErgoPouch - Sheeting Sleep Bag 0.3 Tog | Clearance

ErgoPouch - Sheeting Sleep Bag 0.3 Tog | Clearance

$54.99 NZD $69.95 NZD
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ErgoPouch - Sheeting Sleep Bag 0.3 Tog | Clearance $54.99 NZD $69.95 NZD
Sage / 3-12 Months Berries / 3-12 Months Night Sky / 3-12 Months Critters / 8-24 Months Honey Bee / 8-24 Months
Sale
ErgoPouch - Cocoon Swaddle Bag 1.0 Tog | Clearance

ErgoPouch - Cocoon Swaddle Bag 1.0 Tog | Clearance

$47.96 NZD $59.95 NZD
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ErgoPouch - Cocoon Swaddle Bag 1.0 Tog | Clearance $47.96 NZD $59.95 NZD
Sage / 0-3 Months Berries / 0-3 Months
Sale
ErgoPouch - Sheeting Sleep Bag 1.0 Tog | Clearance

ErgoPouch - Sheeting Sleep Bag 1.0 Tog | Clearance

$64.99 NZD $86.95 NZD
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ErgoPouch - Sheeting Sleep Bag 1.0 Tog | Clearance $64.99 NZD $86.95 NZD
Berries / 3-12 Months Sage / 8-24 Months
Kiddo Goggles 3-8 years Limited Edition Colours

Kiddo Goggles 3-8 years Limited Edition Colours

$45.95 NZD
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Kiddo Goggles 3-8 years Limited Edition Colours $45.95 NZD
Boon Drizzle Icecream Holder
Boon - Drizzle Ice Cream Holder

Boon - Drizzle Ice Cream Holder

$17.00 NZD
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Boon - Drizzle Ice Cream Holder $17.00 NZD
SavviSand - 100g Refill Formula

SavviSand - 100g Refill Formula

$16.99 NZD
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SavviSand - 100g Refill Formula $16.99 NZD
Moogoo - Natural Detangling Spray 150ml

Moogoo - Natural Detangling Spray 150ml

$22.50 NZD
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Moogoo - Natural Detangling Spray 150ml $22.50 NZD
Set of colorful ice cream cone-shaped moulds on a white background
Melii - Ice Cream Truck Ice Pops

Melii - Ice Cream Truck Ice Pops

$19.95 NZD
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Melii - Ice Cream Truck Ice Pops $19.95 NZD
Stack of three fabric swatches with colorful patterns on a white background
Toddy Towel - Baby, Toddler & Kids Towels

Toddy Towel - Baby, Toddler & Kids Towels

from $49.95 NZD
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Toddy Towel - Baby, Toddler & Kids Towels from $49.95 NZD
Baby - 0 - 2 Years / Sage Baby - 0 - 2 Years / Little Veges Baby - 0 - 2 Years / White Baby - 0 - 2 Years / Salmon Toddler - 18m - 4 Years / Under the Sea Toddler - 18m - 4 Years / Cheeky Bananas Toddler - 18m - 4 Years / Ice Cream Toddler - 18m - 4 Years / Strawberries Kids - 5 - 8 Years / Blueberry
Sale
Pink and beige striped hooded towel on a white background
Crywolf - Hooded Towel

Crywolf - Hooded Towel

$54.99 NZD $69.95 NZD
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Crywolf - Hooded Towel $54.99 NZD $69.95 NZD
Candy Stripe Sea Stripe
Sale
Pair of rust sandals with woven design on a white background
Classical Child - Jelly Sandals

Classical Child - Jelly Sandals

$29.99 NZD $39.99 NZD
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Classical Child - Jelly Sandals $29.99 NZD $39.99 NZD
Linen / 20 Rose / 20 Rust / 20 Navy / 20
Sale
Bedhead - CLEARANCE Baby & Toddler Bucket Hat (0-3Y)

Bedhead - CLEARANCE Baby & Toddler Bucket Hat (0-3Y)

$29.99 NZD $42.95 NZD
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Bedhead - CLEARANCE Baby & Toddler Bucket Hat (0-3Y) $29.99 NZD $42.95 NZD
Betsy / 3-6 Months (42cm) Fourbie / 3-6 Months (42cm) Bedhead Space / 3-6 Months (42cm) Sprinkles / 3-6 Months (42cm)
John Deere - Bubble Bottle with Tractor Wand

John Deere - Bubble Bottle with Tractor Wand

$10.50 NZD
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John Deere - Bubble Bottle with Tractor Wand $10.50 NZD
Bedhead - NEW SEASON Kids Bucket Hat

Bedhead - NEW SEASON Kids Bucket Hat

$41.95 NZD
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Bedhead - NEW SEASON Kids Bucket Hat $41.95 NZD
Harper / 3-6 Years (54cm) / Ponytail Aussie / 3-6 Years (54cm) / Classic Camper / 3-6 Years (54cm) / Classic Natural Stripe / 3-6 Years (54cm) / Ponytail Pink Stripe / 3-6 Years (54cm) / Ponytail Grey Stripe / 6-13 Years (56cm) / Classic
Bedhead - NEW SEASON Baby & Toddler Legionnaire Flap Hat

Bedhead - NEW SEASON Baby & Toddler Legionnaire Flap Hat

$41.95 NZD
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Bedhead - NEW SEASON Baby & Toddler Legionnaire Flap Hat $41.95 NZD
Harper / 0-3 Months (37cm) Aussie / 0-3 Months (37cm) Camper / 0-3 Months (37cm) Natural Stripe / 0-3 Months (37cm) Pink Stripe / 0-3 Months (37cm) Grey Stripe / 0-3 Months (37cm) Floret / 0-3 Months (37cm) Safari / 0-3 Months (37cm) Quackers / 0-3 Months (37cm)