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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Summer Essentials

A fantastic collection on all things perfect for the Summer season!

Sale
ErgoPouch - Sheeting Sleep Bag 1.0 Tog

ErgoPouch - Sheeting Sleep Bag 1.0 Tog

$76.99 NZD $86.96 NZD
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ErgoPouch - Sheeting Sleep Bag 1.0 Tog $76.99 NZD $86.96 NZD
Fruit Salad / 8-24 Months Sweet Orchard / 3-12 Months Pink Daisies / 8-24 Months Dragonflies / 8-24 Months Green Willow / 8-24 Months Sunny / 8-24 Months
Sale
ErgoPouch - Layer Long Sleeve 0.2 Tog

ErgoPouch - Layer Long Sleeve 0.2 Tog

$34.95 NZD $39.95 NZD
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ErgoPouch - Layer Long Sleeve 0.2 Tog $34.95 NZD $39.95 NZD
Sunny / 0-3 Months Dragonflies / 0-3 Months Green Willow / 0-3 Months Pink Daisies / 0-3 Months Night Sky / 0-3 Months Grey Marle / 0-3 Months
Sale
Buki Baby - Club Shades (2-5Y)

Buki Baby - Club Shades (2-5Y)

$39.95 NZD $59.95 NZD
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Buki Baby - Club Shades (2-5Y) $39.95 NZD $59.95 NZD
Black Green Pink Brown
ponytail-bucket-sun-hat-khaki-ruffle
Bedhead - Core Range Kids Bucket Hat (2-13Y)

Bedhead - Core Range Kids Bucket Hat (2-13Y)

$44.95 NZD
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Bedhead - Core Range Kids Bucket Hat (2-13Y) $44.95 NZD
Chambray / 2-3 Years (52cm) / Classic Khaki / 2-3 Years (52cm) / Classic Grey / 3-6 Years (54cm) / Classic Pink / 3-6 Years (54cm) / Ponytail Soft Lilac / 3-6 Years (54cm) / Ponytail Denim Ruffle / 2-3 Years (52cm) / Ponytail Khaki Ruffle / 2-3 Years (52cm) / Ponytail
Sale
Bedhead Heritage - Children's Reversible Bucket Hat

Bedhead Heritage - Children's Reversible Bucket Hat

$28.99 NZD $42.95 NZD
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Bedhead Heritage - Children's Reversible Bucket Hat $28.99 NZD $42.95 NZD
Finley / 6-12 Months (46-50cm) Charliee / 6-13 Years (58-62cm) Leo / 3-6 Years (54-58cm) Noah / 6-13 Years (58-62cm) Moss / 3-6 Years (54-58cm) Alice / 6-13 Years (58-62cm) Gwen / 3-6 Years (54-58cm)
bug-repellent-oil
Absolute Essentials - Bug Repellent

Absolute Essentials - Bug Repellent

$25.95 NZD
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Absolute Essentials - Bug Repellent $25.95 NZD
Sale
ErgoPouch - Jersey Sleep Suit Bag - 0.2 Tog

ErgoPouch - Jersey Sleep Suit Bag - 0.2 Tog

$59.95 NZD $69.95 NZD
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ErgoPouch - Jersey Sleep Suit Bag - 0.2 Tog $59.95 NZD $69.95 NZD
Sunny / 3-12 Months Blue Ocean / 3-12 Months
Olive love to dream swaddle
Love To Dream - Swaddle Up Lite 0.2 Tog

Love To Dream - Swaddle Up Lite 0.2 Tog

$54.95 NZD
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Love To Dream - Swaddle Up Lite 0.2 Tog $54.95 NZD
Light Blue / Newborn Light Pink / Newborn Olive / Newborn
Sold Out
Quut - Pira Pyramid Builder

Quut - Pira Pyramid Builder

Sold Out
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Quut - Pira Pyramid Builder Sold Out
Sale
Sassy Pants Rash Vest

Sassy Pants Rash Vest

$9.95 NZD $24.95 NZD
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Sassy Pants Rash Vest $9.95 NZD $24.95 NZD
Retro Surfing / 6-12 Months
Banz Carewear - Protective Mini Muffs for 0-3Y

Banz Carewear - Protective Mini Muffs for 0-3Y

$54.95 NZD
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Banz Carewear - Protective Mini Muffs for 0-3Y $54.95 NZD
Black Aqua Sky Blue Dark Green Navy Petal Pink
Yellow baby sleeping bag with a subtle pattern on a white background
Woolbabe - Mini 3 Seasons Side Zip - 0-9 months

Woolbabe - Mini 3 Seasons Side Zip - 0-9 months

$139.00 NZD
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Woolbabe - Mini 3 Seasons Side Zip - 0-9 months $139.00 NZD
Meadow Stripe / 0-9 Months Glacier / 0-9 Months Dune / 0-9 Months Pebble / 0-9 Months Tekapo Stars / 0-9 Months Buttercup Bees / 0-9 Months
Sale
Woolbabe - 3 Seasons Sleep Suit

Woolbabe - 3 Seasons Sleep Suit

$109.95 NZD $129.00 NZD
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Woolbabe - 3 Seasons Sleep Suit $109.95 NZD $129.00 NZD
Dusk Stars / 1 year Tekapo Stars / 1 year Pebble Stripe / 1 year Tide / 1 year Kowhai / 4 years
Sale
GoBeSmallSnackSpinner-Mint
GoBe - Small Snack Spinner

GoBe - Small Snack Spinner

$39.95 NZD $49.95 NZD
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GoBe - Small Snack Spinner $39.95 NZD $49.95 NZD
Grey Coral Mint Green
Sale
GoBe - Large Snack Spinner

GoBe - Large Snack Spinner

$49.95 NZD $59.95 NZD
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GoBe - Large Snack Spinner $49.95 NZD $59.95 NZD
Coral Mint Blue Purple
Banz Carewear - Protective Earmuffs for 2+

Banz Carewear - Protective Earmuffs for 2+

$54.95 NZD
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Banz Carewear - Protective Earmuffs for 2+ $54.95 NZD
Grey Pink Blue Aqua Black Purple Lime Green Dark Green
Haakaa Baby Food and Breast Milk Freezer Tray 6 Compartments

Haakaa Baby Food and Breast Milk Freezer Tray 6 Compartments

$26.95 NZD
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Haakaa Baby Food and Breast Milk Freezer Tray 6 Compartments $26.95 NZD
Pea Green Blush Apricot Banana
Sale
Bedhead Heritage - Reversible Sun Bonnet

Bedhead Heritage - Reversible Sun Bonnet

$18.99 NZD $39.95 NZD
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Bedhead Heritage - Reversible Sun Bonnet $18.99 NZD $39.95 NZD
Charliee / 6-12 Months (46-50cm) Frankie / 1-3 Years (50-54cm) Gwen / 3-6 Months (42-46cm) Sammy / 1-3 Years (50-54cm)
The Haakaa Freezer Tray is made of 100% silicone and is perfect for freezing baby food, breast milk, or ice cubes. Dishwasher & microwave safe. Pea Green colour
Haakaa - Baby Food and Breast Milk Freezer Tray 9 Compartments

Haakaa - Baby Food and Breast Milk Freezer Tray 9 Compartments

$26.95 NZD
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Haakaa - Baby Food and Breast Milk Freezer Tray 9 Compartments $26.95 NZD
Blush Apricot Pea Green Banana
Sale
Mushie - Kids Mini Backpack

Mushie - Kids Mini Backpack

$34.99 NZD $68.95 NZD
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Mushie - Kids Mini Backpack $34.99 NZD $68.95 NZD
Natural Fog
Easyblinds - Blackout Blinds Soft Fabric Backing

Easyblinds - Blackout Blinds Soft Fabric Backing

from $93.95 NZD
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Easyblinds - Blackout Blinds Soft Fabric Backing from $93.95 NZD
Black / 1.5m x 1.35m / Home Creamy / 1.4m x 1.35 / Home
Sale
Baby Loves Sleep - Original Summer Transition Sleeping Bag - CLEARANCE

Baby Loves Sleep - Original Summer Transition Sleeping Bag - CLEARANCE

$55.95 NZD $69.95 NZD
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Baby Loves Sleep - Original Summer Transition Sleeping Bag - CLEARANCE $55.95 NZD $69.95 NZD
Candy Pink 6-12 months Cool Mint 6-12 months
Sale
Baby Loves Sleep - Summer Hands in & Out Sleeping Bag - CLEARANCE

Baby Loves Sleep - Summer Hands in & Out Sleeping Bag - CLEARANCE

$49.99 NZD $69.95 NZD
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Baby Loves Sleep - Summer Hands in & Out Sleeping Bag - CLEARANCE $49.99 NZD $69.95 NZD
Pink / Medium 6-12 months Mint / Medium 6-12 months
Sale
Love to Dream - Sleep Suit 1.0 Tog

Love to Dream - Sleep Suit 1.0 Tog

$69.99 NZD $99.95 NZD
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Love to Dream - Sleep Suit 1.0 Tog $69.99 NZD $99.95 NZD
White / 6-12 Months
Sale
Bedhead Heritage - CLEARANCE Girls Panelled Bucket Sun Hat

Bedhead Heritage - CLEARANCE Girls Panelled Bucket Sun Hat

$29.99 NZD $49.95 NZD
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Bedhead Heritage - CLEARANCE Girls Panelled Bucket Sun Hat $29.99 NZD $49.95 NZD
Bedhead Daisy / 6-12 Months (46-50cm) Frankie / 6-12 Months (46-50cm) Flynn / 6-13 Years (58-62cm)
Sale
Love To Dream - Sleep Suit 0.2 Tog

Love To Dream - Sleep Suit 0.2 Tog

$42.99 NZD $84.95 NZD
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Love To Dream - Sleep Suit 0.2 Tog $42.99 NZD $84.95 NZD
Grey / 12-24 Months
Sale
Baby Loves Sleep - Original Transitional Swaddle and Sleeping Bag - CLEARANCE

Baby Loves Sleep - Original Transitional Swaddle and Sleeping Bag - CLEARANCE

$39.99 NZD $69.99 NZD
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Baby Loves Sleep - Original Transitional Swaddle and Sleeping Bag - CLEARANCE $39.99 NZD $69.99 NZD
Chickadees / 6-12 months Fallen Leaves / 6-12 months Geo Jumble / 6-12 months Some Bunny Loves Me / 6-12 months
Sale
Baby Loves Sleep - Hands In & Out Sleeping Bag - CLEARANCE

Baby Loves Sleep - Hands In & Out Sleeping Bag - CLEARANCE

$39.99 NZD $69.95 NZD
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Baby Loves Sleep - Hands In & Out Sleeping Bag - CLEARANCE $39.99 NZD $69.95 NZD
Fallen Leaves / 6-12 Months Geo Jumble / 6-12 Months Chickadees / 6-12 Months
transition-bag-1-0-tog-deep-olive
Love To Dream - Swaddle Up Transitional 1.0 Tog

Love To Dream - Swaddle Up Transitional 1.0 Tog

$74.95 NZD
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Love To Dream - Swaddle Up Transitional 1.0 Tog $74.95 NZD
Olive / Medium Dusty Pink / Medium Grey / Medium Mint / X-Large
Sale
Little Unicorn - Cotton Muslin Sleep Romper

Little Unicorn - Cotton Muslin Sleep Romper

$39.95 NZD $65.99 NZD
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Little Unicorn - Cotton Muslin Sleep Romper $39.95 NZD $65.99 NZD
Sale
Quut - Ballo Bucket

Quut - Ballo Bucket

$19.95 NZD $29.95 NZD
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Quut - Ballo Bucket $19.95 NZD $29.95 NZD
Mini / Banana Pink Mini / Banana Blue Large / Lagoon Green Large / Ocean Blue Large / Cherry Red
Sale
Charlie Banana - Long Sleeve Rash Shirts

Charlie Banana - Long Sleeve Rash Shirts

$9.99 NZD $37.99 NZD
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Charlie Banana - Long Sleeve Rash Shirts $9.99 NZD $37.99 NZD
Pink / 6-12 months Black / 12-18 months
Snoozeshade Plus Extra Shade for Strollers
SnoozeShade - Plus Extra Shade Cover

SnoozeShade - Plus Extra Shade Cover

$69.95 NZD
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SnoozeShade - Plus Extra Shade Cover $69.95 NZD
Moogoo - Baby Clear Zinc Sunscreen SPF40 120g

Moogoo - Baby Clear Zinc Sunscreen SPF40 120g

$27.50 NZD
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Moogoo - Baby Clear Zinc Sunscreen SPF40 120g $27.50 NZD
SnoozeShade - Plus Deluxe

SnoozeShade - Plus Deluxe

$79.95 NZD
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SnoozeShade - Plus Deluxe $79.95 NZD
Sold Out
Quut - 3 Piece Cuppi Shovel with Ball

Quut - 3 Piece Cuppi Shovel with Ball

Sold Out
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Quut - 3 Piece Cuppi Shovel with Ball Sold Out
Blue Yellow
Banz Carewear - Protective Case for Earmuffs - Under 2Y

Banz Carewear - Protective Case for Earmuffs - Under 2Y

$19.99 NZD
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Banz Carewear - Protective Case for Earmuffs - Under 2Y $19.99 NZD
Black
Solar Buddies - Spare Cap

Solar Buddies - Spare Cap

$3.95 NZD
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Solar Buddies - Spare Cap $3.95 NZD
Green Pink Blue
Love To Dream - Swaddle Up 1.0 Tog Hip Harness

Love To Dream - Swaddle Up 1.0 Tog Hip Harness

$69.95 NZD
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Love To Dream - Swaddle Up 1.0 Tog Hip Harness $69.95 NZD
Love To Dream - Swaddle Up 1.0 Tog Bamboo

Love To Dream - Swaddle Up 1.0 Tog Bamboo

$64.95 NZD
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Love To Dream - Swaddle Up 1.0 Tog Bamboo $64.95 NZD
Banz Carewear - Baby + Kids Adventure Polarised Sunglasses

Banz Carewear - Baby + Kids Adventure Polarised Sunglasses

$42.00 NZD
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Banz Carewear - Baby + Kids Adventure Polarised Sunglasses $42.00 NZD
Confetti Green / Under 2 Years Bicycle Ride / Under 2 Years Cherry Floral / Under 2 Years Vespa Tour / Under 2 Years Starry Night / Under 2 Years Mod Butterfly / Under 2 Years
Sale
Porter Green - Driss Stainless Steel Insulated Water Bottle

Porter Green - Driss Stainless Steel Insulated Water Bottle

$15.00 NZD $63.95 NZD
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Porter Green - Driss Stainless Steel Insulated Water Bottle $15.00 NZD $63.95 NZD
Kirov Snow Leopard Kalyan Brown Leopard
Love To Dream - Swaddle Up 0.2 Tog Bamboo

Love To Dream - Swaddle Up 0.2 Tog Bamboo

$57.95 NZD
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Love To Dream - Swaddle Up 0.2 Tog Bamboo $57.95 NZD
Grey / Newborn
Sale
Love To Dream - Swaddle Up Transitional Suit 1.0 Tog

Love To Dream - Swaddle Up Transitional Suit 1.0 Tog

$59.99 NZD $89.95 NZD
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Love To Dream - Swaddle Up Transitional Suit 1.0 Tog $59.99 NZD $89.95 NZD
Grey earmuffs for babies to teens. Great for sporting events, live music and travel.
Ems 4 Kids - Kids Earmuffs 6M+

Ems 4 Kids - Kids Earmuffs 6M+

$59.95 NZD
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Ems 4 Kids - Kids Earmuffs 6M+ $59.95 NZD
Grey Pink Blue
Sale
Quut - Ringo Pentanque

Quut - Ringo Pentanque

$13.95 NZD $17.95 NZD
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Quut - Ringo Pentanque $13.95 NZD $17.95 NZD
Love To Dream - Sleeping Bag 1.0 Tog

Love To Dream - Sleeping Bag 1.0 Tog

from $94.95 NZD
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Love To Dream - Sleeping Bag 1.0 Tog from $94.95 NZD
Baby Loves Sleep - Sleepy Hugs Original Sleeping Bag

Baby Loves Sleep - Sleepy Hugs Original Sleeping Bag

$69.95 NZD
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Baby Loves Sleep - Sleepy Hugs Original Sleeping Bag $69.95 NZD
Cool Grey / 0-3 Months Minty Bears / 0-3 Months Pinky Bears / 0-3 Months Some Bunny Loves You / 0-3 Months