Use the code BOXING15 at checkout to get 15% off most non sale items *

Use the code BOXING15 to get 15% off most non sale items until midnight Monday. Free shipping on NZ orders over $120. Overnight shipping. Afterpay and Zip available.

Search Login
0 Cart
Search Login
0 Cart
Search
0 Cart

Search our shop

Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Summer Essentials

A fantastic collection on all things perfect for the Summer season!

SnoozeShade Air-Permeable Travel Cot Blackout Cover

SnoozeShade Air-Permeable Travel Cot Blackout Cover

$139.95 NZD
Quick View

SnoozeShade Air-Permeable Travel Cot Blackout Cover $139.95 NZD
Sale
Classical Child - Silicone Beach Bucket & Toys Set

Classical Child - Silicone Beach Bucket & Toys Set

$44.95 NZD $79.95 NZD
Quick View
Classical Child - Silicone Beach Bucket & Toys Set $44.95 NZD $79.95 NZD
Orange car seat cover with white floral pattern on a white background, featuring OHbaby! Awards silver winner badge.
Mod & Tod - 5 in 1 Multi Use Cover

Mod & Tod - 5 in 1 Multi Use Cover

$48.95 NZD
Quick View

Mod & Tod - 5 in 1 Multi Use Cover $48.95 NZD
Honey Blossom Swan Princess Woodland Galaxy Quest Rexy Earthy Sage Sage Gingham
ErgoPouch - Sleep Suit and Bag 0.3 Tog

ErgoPouch - Sleep Suit and Bag 0.3 Tog

$69.95 NZD
Quick View

ErgoPouch - Sleep Suit and Bag 0.3 Tog $69.95 NZD
Sage / 3-12 Months Berries / 3-12 Months Night Sky / 3-12 Months Honey Bee / 3-12 Months Critters / 3-12 Months
ErgoPouch - Sleep Suit and Bag 1.0 Tog

ErgoPouch - Sleep Suit and Bag 1.0 Tog

$89.95 NZD
Quick View

ErgoPouch - Sleep Suit and Bag 1.0 Tog $89.95 NZD
Green Willow / 3-12 Months Pink Daisies / 3-12 Months Dragonflies / 3-12 Months Sunny / 3-12 Months Blue Ocean / 3-12 Months Sweet Orchard / 8-24 Months Fruit Salad / 8-24 Months
ErgoPouch - Sheeting Sleep Bag 0.3 Tog

ErgoPouch - Sheeting Sleep Bag 0.3 Tog

$69.95 NZD
Quick View

ErgoPouch - Sheeting Sleep Bag 0.3 Tog $69.95 NZD
Pink Daisies / 8-24 Months Dragonflies / 8-24 Months Green Willow / 8-24 Months Blue Ocean / 8-24 Months Sunny / 8-24 Months
ErgoPouch - Sheeting Sleep Bag 1.0 Tog

ErgoPouch - Sheeting Sleep Bag 1.0 Tog

$86.95 NZD
Quick View

ErgoPouch - Sheeting Sleep Bag 1.0 Tog $86.95 NZD
Fruit Salad / 8-24 Months Sweet Orchard / 3-12 Months Pink Daisies / 8-24 Months Dragonflies / 8-24 Months Green Willow / 8-24 Months Sunny / 8-24 Months
ErgoPouch - Layer Long Sleeve 0.2 Tog

ErgoPouch - Layer Long Sleeve 0.2 Tog

$39.95 NZD
Quick View

ErgoPouch - Layer Long Sleeve 0.2 Tog $39.95 NZD
Sunny / 0-3 Months Dragonflies / 0-3 Months Green Willow / 0-3 Months Pink Daisies / 0-3 Months Night Sky / 0-3 Months Grey Marle / 0-3 Months
Buki Baby - Club Shades (2-5Y)

Buki Baby - Club Shades (2-5Y)

$59.95 NZD
Quick View
Buki Baby - Club Shades (2-5Y) $59.95 NZD
Black Green Pink Brown
ponytail-bucket-sun-hat-khaki-ruffle
Bedhead - Core Range Kids Bucket Hat (2-13Y)

Bedhead - Core Range Kids Bucket Hat (2-13Y)

from $34.95 NZD
Quick View
Bedhead - Core Range Kids Bucket Hat (2-13Y) from $34.95 NZD
Chambray / 2-3 Years (52cm) / Classic Khaki / 2-3 Years (52cm) / Classic Grey / 3-6 Years (54cm) / Classic Pink / 3-6 Years (54cm) / Ponytail Soft Lilac / 3-6 Years (54cm) / Ponytail Denim Ruffle / 2-3 Years (52cm) / Ponytail Khaki Ruffle / 2-3 Years (52cm) / Ponytail
Bedhead Heritage - Children's Reversible Bucket Hat

Bedhead Heritage - Children's Reversible Bucket Hat

$42.95 NZD
Quick View

Bedhead Heritage - Children's Reversible Bucket Hat $42.95 NZD
Finley / 6-12 Months (46-50cm) Flynn / 6-12 Months (46-50cm) Charliee / 3-6 Years (54-58cm) Leo / 3-6 Years (54-58cm) Noah / 1-3 Years (50-54cm) Moss / 3-6 Years (54-58cm) Alice / 6-13 Years (58-62cm) Gwen / 3-6 Years (54-58cm)
bug-repellent-oil
Absolute Essentials - Bug Repellent

Absolute Essentials - Bug Repellent

$25.95 NZD
Quick View
Absolute Essentials - Bug Repellent $25.95 NZD
Sale
ErgoPouch - Jersey Sleep Suit Bag - 0.2 Tog

ErgoPouch - Jersey Sleep Suit Bag - 0.2 Tog

$59.95 NZD $69.95 NZD
Quick View
ErgoPouch - Jersey Sleep Suit Bag - 0.2 Tog $59.95 NZD $69.95 NZD
Sunny / 3-12 Months Blue Ocean / 3-12 Months
Olive love to dream swaddle
Love To Dream - Swaddle Up Lite 0.2 Tog

Love To Dream - Swaddle Up Lite 0.2 Tog

$54.95 NZD
Quick View

Love To Dream - Swaddle Up Lite 0.2 Tog $54.95 NZD
Light Blue / Newborn Light Pink / Newborn Olive / Newborn
Quut - Pira Pyramid Builder

Quut - Pira Pyramid Builder

$26.99 NZD
Quick View
Quut - Pira Pyramid Builder $26.99 NZD
Sale
Sassy Pants Rash Vest

Sassy Pants Rash Vest

$11.95 NZD $24.95 NZD
Quick View
Sassy Pants Rash Vest $11.95 NZD $24.95 NZD
Sunshine / 6-12 Months Retro Surfing / 6-12 Months
Banz Carewear - Protective Mini Muffs for 0-2Y

Banz Carewear - Protective Mini Muffs for 0-2Y

$54.95 NZD
Quick View

Banz Carewear - Protective Mini Muffs for 0-2Y $54.95 NZD
Black Aqua Sky Blue Dark Green Navy Petal Pink
Made for babies up until 9 months, this 3 seasons sleep bag is suitable in temperatures from 18 to 28 degrees.
Woolbabe - Mini 3 Seasons Side Zip - 0-9 months

Woolbabe - Mini 3 Seasons Side Zip - 0-9 months

$139.00 NZD
Quick View

Woolbabe - Mini 3 Seasons Side Zip - 0-9 months $139.00 NZD
Meadow Stripe / 0-9 Months Glacier / 0-9 Months Dune / 0-9 Months Pebble / 0-9 Months Tekapo Stars / 0-9 Months
Woolbabe - 3 Seasons Sleep Suit

Woolbabe - 3 Seasons Sleep Suit

$129.00 NZD
Quick View

Woolbabe - 3 Seasons Sleep Suit $129.00 NZD
Dusk Stars / 1 year Tekapo Stars / 1 year Pebble Stripe / 1 year Tide / 1 year Fern / 1 year Kowhai / 4 years
GoBe - Small Snack Spinner

GoBe - Small Snack Spinner

$49.95 NZD
Quick View

GoBe - Small Snack Spinner $49.95 NZD
Grey Coral Blue Mint Green
GoBe - Large Snack Spinner

GoBe - Large Snack Spinner

$59.95 NZD
Quick View
GoBe - Large Snack Spinner $59.95 NZD
Coral Blue Purple Mint
Banz Carewear - Protective Earmuffs for 2-10Y+

Banz Carewear - Protective Earmuffs for 2-10Y+

$54.95 NZD
Quick View

Banz Carewear - Protective Earmuffs for 2-10Y+ $54.95 NZD
Grey Pink Blue Aqua Black
Haakaa Baby Food and Breast Milk Freezer Tray 6 Compartments

Haakaa Baby Food and Breast Milk Freezer Tray 6 Compartments

$25.40 NZD
Quick View

Haakaa Baby Food and Breast Milk Freezer Tray 6 Compartments $25.40 NZD
Pea Green Blush Apricot Banana
Sale
Bedhead Heritage - Reversible Sun Bonnet

Bedhead Heritage - Reversible Sun Bonnet

$30.00 NZD $39.95 NZD
Quick View

Bedhead Heritage - Reversible Sun Bonnet $30.00 NZD $39.95 NZD
Alice / 3-6 Months (42-46cm) Autumn Peony / 1-3 Years (50-54cm) Charliee / 3-6 Months (42-46cm) Frankie / 0-3 Months (38-42cm) Freya / 1-3 Years (50-54cm) Faith / 3-6 Months (42-46cm) Gwen / 0-3 Months (38-42cm) Sammy / 0-3 Months (38-42cm)
The Haakaa Freezer Tray is made of 100% silicone and is perfect for freezing baby food, breast milk, or ice cubes. Dishwasher & microwave safe. Pea Green colour
Haakaa - Baby Food and Breast Milk Freezer Tray 9 Compartments

Haakaa - Baby Food and Breast Milk Freezer Tray 9 Compartments

$26.95 NZD
Quick View
Haakaa - Baby Food and Breast Milk Freezer Tray 9 Compartments $26.95 NZD
Blush Apricot Pea Green Banana
Bumkins - Wet Bag

Bumkins - Wet Bag

$17.95 NZD
Quick View
Bumkins - Wet Bag $17.95 NZD
Grounded Sand Check Bumkins Sunshine Lace Unicorn Wander Jungle
Sale
Mushie - Kids Mini Backpack

Mushie - Kids Mini Backpack

$48.95 NZD $68.95 NZD
Quick View

Mushie - Kids Mini Backpack $48.95 NZD $68.95 NZD
Roman Green Blush Natural Fog Tradewinds
Easyblinds - Blackout Blinds Soft Fabric Backing

Easyblinds - Blackout Blinds Soft Fabric Backing

from $84.95 NZD
Quick View

Easyblinds - Blackout Blinds Soft Fabric Backing from $84.95 NZD
Black / 1.5m x 1.35m / Home White / 1.3m x 1.35m / Home Creamy / 1.5m x 1.35m / Home
Sale
Baby Loves Sleep - Original Summer Transition Sleeping Bag - CLEARANCE

Baby Loves Sleep - Original Summer Transition Sleeping Bag - CLEARANCE

$55.95 NZD $69.95 NZD
Quick View

Baby Loves Sleep - Original Summer Transition Sleeping Bag - CLEARANCE $55.95 NZD $69.95 NZD
Candy Pink Cool Mint
Sale
Little Unicorn - Cotton Muslin Sleep Bag

Little Unicorn - Cotton Muslin Sleep Bag

$55.00 NZD $69.95 NZD
Quick View

Little Unicorn - Cotton Muslin Sleep Bag $55.00 NZD $69.95 NZD
Tropical Leaf / Medium Dino Friends / Medium Watercolour Rose / Large Forest Friends / Medium
Sale
Baby Loves Sleep - Summer Hands in & Out Sleeping Bag - CLEARANCE

Baby Loves Sleep - Summer Hands in & Out Sleeping Bag - CLEARANCE

$55.95 NZD $69.95 NZD
Quick View

Baby Loves Sleep - Summer Hands in & Out Sleeping Bag - CLEARANCE $55.95 NZD $69.95 NZD
Pink / Medium 6-12 months Mint / Medium 6-12 months
Sale
Charlie Banana - Reusable Swim Diaper

Charlie Banana - Reusable Swim Diaper

$10.00 NZD $19.90 NZD
Quick View

Charlie Banana - Reusable Swim Diaper $10.00 NZD $19.90 NZD
Love to Dream - Sleep Suit 1.0 Tog

Love to Dream - Sleep Suit 1.0 Tog

$99.95 NZD
Quick View

Love to Dream - Sleep Suit 1.0 Tog $99.95 NZD
White / 6-12 Months
Bedhead Heritage - Girls Panelled Bucket Sun Hat

Bedhead Heritage - Girls Panelled Bucket Sun Hat

$49.95 NZD
Quick View

Bedhead Heritage - Girls Panelled Bucket Sun Hat $49.95 NZD
Bedhead Daisy / 6-12 Months (46-50cm) Frankie / 6-12 Months (46-50cm) Provence / 6-12 Months (46-50cm) Flynn / 6-12 Months (46-50cm) Paris / 1-3 Years (50-54cm) Margaret / 6-13 Years (58-62cm) Meredith / 1-3 Years (50-54cm)
Sale
Love To Dream - Sleep Suit 0.2 Tog

Love To Dream - Sleep Suit 0.2 Tog

$54.95 NZD $84.95 NZD
Quick View
Love To Dream - Sleep Suit 0.2 Tog $54.95 NZD $84.95 NZD
Grey / 12-24 Months
Sale
Baby Loves Sleep - Original Transitional Swaddle and Sleeping Bag - CLEARANCE

Baby Loves Sleep - Original Transitional Swaddle and Sleeping Bag - CLEARANCE

$45.00 NZD $69.99 NZD
Quick View

Baby Loves Sleep - Original Transitional Swaddle and Sleeping Bag - CLEARANCE $45.00 NZD $69.99 NZD
Chickadees / 6-12 months Fallen Leaves / 6-12 months Geo Jumble / 6-12 months Some Bunny Loves Me / 6-12 months
Sale
Baby Loves Sleep - Hands In & Out Sleeping Bag - CLEARANCE

Baby Loves Sleep - Hands In & Out Sleeping Bag - CLEARANCE

$45.00 NZD $69.95 NZD
Quick View

Baby Loves Sleep - Hands In & Out Sleeping Bag - CLEARANCE $45.00 NZD $69.95 NZD
Fallen Leaves / 6-12 Months Geo Jumble / 6-12 Months Some Bunny Loves You / 6-12 Months Chickadees / 6-12 Months
transition-bag-1-0-tog-deep-olive
Love To Dream - Swaddle Up Transitional 1.0 Tog

Love To Dream - Swaddle Up Transitional 1.0 Tog

$74.95 NZD
Quick View

Love To Dream - Swaddle Up Transitional 1.0 Tog $74.95 NZD
Olive / Medium Dusty Pink / Medium Grey / Medium Mint / X-Large
Sold Out
Love to Dream - Sleeping Bag 0.2 Tog

Love to Dream - Sleeping Bag 0.2 Tog

Sold Out
Quick View
Love to Dream - Sleeping Bag 0.2 Tog Sold Out
Pink / 18-36 Months
Sale
Little Unicorn - Cotton Muslin Sleep Romper

Little Unicorn - Cotton Muslin Sleep Romper

$40.00 NZD $65.99 NZD
Quick View
Little Unicorn - Cotton Muslin Sleep Romper $40.00 NZD $65.99 NZD
Sale
Bedhead Heritage Teddy Baby & Toddler Reversible Flap Hat

Bedhead Heritage Teddy Baby & Toddler Reversible Flap Hat

$25.00 NZD $41.95 NZD
Quick View
Bedhead Heritage Teddy Baby & Toddler Reversible Flap Hat $25.00 NZD $41.95 NZD
Rosa / 0-3 Months (38-42cm) Maize / 0-3 Months (38-42cm)
Quut - Ballo Bucket

Quut - Ballo Bucket

$29.95 NZD
Quick View
Quut - Ballo Bucket $29.95 NZD
Mini / Banana Pink Mini / Banana Blue Large / Lagoon Green Large / Ocean Blue Large / Cherry Red
Sale
Charlie Banana - Long Sleeve Rash Shirts

Charlie Banana - Long Sleeve Rash Shirts

$15.00 NZD $37.99 NZD
Quick View
Charlie Banana - Long Sleeve Rash Shirts $15.00 NZD $37.99 NZD
Pink / 6-12 months Black / 12-18 months White / 18-24 months
SnoozeShade Original sun and sleep shade with steel grey trim fitted to a pushchair, providing UPF 50+ sun protection and a dark, breathable sleep space for baby.
SnoozeShade - Original Buggy Blackout Shade Cover | Steel Trim

SnoozeShade - Original Buggy Blackout Shade Cover | Steel Trim

$49.95 NZD
Quick View
SnoozeShade - Original Buggy Blackout Shade Cover | Steel Trim $49.95 NZD
Moogoo - Baby Clear Zinc Sunscreen SPF40 120g

Moogoo - Baby Clear Zinc Sunscreen SPF40 120g

$27.50 NZD
Quick View
Moogoo - Baby Clear Zinc Sunscreen SPF40 120g $27.50 NZD
SnoozeShade - Plus Deluxe

SnoozeShade - Plus Deluxe

$79.95 NZD
Quick View

SnoozeShade - Plus Deluxe $79.95 NZD
Quut - 3 Piece Cuppi Shovel with Ball

Quut - 3 Piece Cuppi Shovel with Ball

$18.95 NZD
Quick View
Quut - 3 Piece Cuppi Shovel with Ball $18.95 NZD
Blue Yellow
Sale
Little Unicorn - Outdoor Picnic Blanket

Little Unicorn - Outdoor Picnic Blanket

from $95.96 NZD $119.95 NZD
Quick View
Little Unicorn - Outdoor Picnic Blanket from $95.96 NZD $119.95 NZD
5' x 7' (1.52m x 2.13m) / Navy Plaid 5' x 7' (1.52m x 2.13m) / Tropical Leaf