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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

End of Year Sale

No discounted or sale items can be returned for refund, only a credit. Please read our full returns/refund policy for more information. 

Sale
Jellystone - Star Teether

Jellystone - Star Teether

$9.95 NZD $17.95 NZD
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Jellystone - Star Teether $9.95 NZD $17.95 NZD
Sale
Doddl - Baby Cutlery Set & Case

Doddl - Baby Cutlery Set & Case

$14.97 NZD $29.95 NZD
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Doddl - Baby Cutlery Set & Case $14.97 NZD $29.95 NZD
Sale
Skip Hop - Light Up Nappy Caddy

Skip Hop - Light Up Nappy Caddy

$69.95 NZD $99.95 NZD
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Skip Hop - Light Up Nappy Caddy $69.95 NZD $99.95 NZD
Grey Pink
Sale
Petite Eats - Sunny Teethers 2 Pack

Petite Eats - Sunny Teethers 2 Pack

$19.95 NZD $29.95 NZD
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Petite Eats - Sunny Teethers 2 Pack $19.95 NZD $29.95 NZD
Duck Egg Powder Rose Moss Marigold Nude Peacock
Sale
Mushie - Silicone Rainbow Teether

Mushie - Silicone Rainbow Teether

$16.95 NZD $29.95 NZD
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Mushie - Silicone Rainbow Teether $16.95 NZD $29.95 NZD
Pink Cambridge Blue Shifting Sand
Sale
Plum - Swaddle Suit 1.0 Tog

Plum - Swaddle Suit 1.0 Tog

$29.90 NZD $49.90 NZD
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Plum - Swaddle Suit 1.0 Tog $29.90 NZD $49.90 NZD
Small / Zebra Grey Small / Giraffe Blue Small / Plum Bunny
Sale
Haakaa - Silicone Ice Pop Mould

Haakaa - Silicone Ice Pop Mould

from $10.39 NZD $12.99 NZD
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Haakaa - Silicone Ice Pop Mould from $10.39 NZD $12.99 NZD
Sale
Boon - Platter 3 Pack

Boon - Platter 3 Pack

$19.99 NZD $32.00 NZD
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Boon - Platter 3 Pack $19.99 NZD $32.00 NZD
Sale
Sleepytot - Silicone Baby Bib - 2 Pack

Sleepytot - Silicone Baby Bib - 2 Pack

$13.47 NZD $26.95 NZD
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Sleepytot - Silicone Baby Bib - 2 Pack $13.47 NZD $26.95 NZD
Sale
Little Unicorn - Cotton Muslin Sleep Romper

Little Unicorn - Cotton Muslin Sleep Romper

$46.19 NZD $65.99 NZD
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Little Unicorn - Cotton Muslin Sleep Romper $46.19 NZD $65.99 NZD
Little Roses / 12-18 Months Tropical Leaf / 12-18 Months
Little Unicorn -Deluxe Muslin Swaddle

Little Unicorn -Deluxe Muslin Swaddle

from $27.96 NZD
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Little Unicorn -Deluxe Muslin Swaddle from $27.96 NZD
Spruce Deluxe Charcoal Deluxe Oatmeal Deluxe Fairy Garden Raindrops Deluxe
Sale
Mushie - Face Teether

Mushie - Face Teether

$12.95 NZD $19.95 NZD
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Mushie - Face Teether $12.95 NZD $19.95 NZD
Pistachio Banana Cream Blueberry Pink
Sale
Petit Bamboo - Summer Sleep Bags 0.5 Tog

Petit Bamboo - Summer Sleep Bags 0.5 Tog

$39.95 NZD $69.95 NZD
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Petit Bamboo - Summer Sleep Bags 0.5 Tog $39.95 NZD $69.95 NZD
Floral Pink / 6-18 Months
Sale
Doddl 3 Piece Cutlery, Case & Plate Bundle

Doddl 3 Piece Cutlery, Case & Plate Bundle

$68.72 NZD $85.90 NZD
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Doddl 3 Piece Cutlery, Case & Plate Bundle $68.72 NZD $85.90 NZD
Sale
Constructive Eating - Constructive Baby Set

Constructive Eating - Constructive Baby Set

$34.95 NZD $54.95 NZD
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Constructive Eating - Constructive Baby Set $34.95 NZD $54.95 NZD
Teal Yellow
Sale
Big Jig - Wooden Height Chart

Big Jig - Wooden Height Chart

$10.00 NZD $25.00 NZD
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Big Jig - Wooden Height Chart $10.00 NZD $25.00 NZD
Sale
Little Unicorn- Muslin Car Seat Canopy V2

Little Unicorn- Muslin Car Seat Canopy V2

$34.95 NZD $54.95 NZD
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Little Unicorn- Muslin Car Seat Canopy V2 $34.95 NZD $54.95 NZD
Watercolour Rose
Sale
3 Sprouts - Reusable Sandwich Bags 2 Pack

3 Sprouts - Reusable Sandwich Bags 2 Pack

$7.67 NZD $10.95 NZD
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3 Sprouts - Reusable Sandwich Bags 2 Pack $7.67 NZD $10.95 NZD
Sale
Bedhead - Fleecy Teddy Winter Beanie

Bedhead - Fleecy Teddy Winter Beanie

$14.95 NZD $32.95 NZD
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Bedhead - Fleecy Teddy Winter Beanie $14.95 NZD $32.95 NZD
Baby Blue Marle / 0-3 months Dark Denim Marle / 0-3 months Baby Pink Marle / 0-3 months
Sale
Charlie Banana - Reusable Swim Diaper

Charlie Banana - Reusable Swim Diaper

$9.95 NZD $19.90 NZD
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Charlie Banana - Reusable Swim Diaper $9.95 NZD $19.90 NZD
Sale
Beaba - Silicone Storage Trays

Beaba - Silicone Storage Trays

from $29.90 NZD $39.90 NZD
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Beaba - Silicone Storage Trays from $29.90 NZD $39.90 NZD
Grey / 90ml Blue / 90ml
Sale
Fabelab - Buddy Bears Organic

Fabelab - Buddy Bears Organic

$38.00 NZD $58.00 NZD
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Fabelab - Buddy Bears Organic $38.00 NZD $58.00 NZD
Bunny LightGray Unicorn Ivory Fox Clay
Sale
Baby Loves Sleep - Hands In & Out Sleep Bag 2.0 Tog

Baby Loves Sleep - Hands In & Out Sleep Bag 2.0 Tog

$39.99 NZD $79.99 NZD
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Baby Loves Sleep - Hands In & Out Sleep Bag 2.0 Tog $39.99 NZD $79.99 NZD
Peach Pink / 6-12 Months Cool Grey / 6-12 Months
Sale
Fabelab - Doll Bedding

Fabelab - Doll Bedding

$20.00 NZD $37.00 NZD
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Fabelab - Doll Bedding $20.00 NZD $37.00 NZD
Cloud Blue Leaf Green
Sale
Baby Loves Sleep - Toddler Suit Warm 2.0 Tog

Baby Loves Sleep - Toddler Suit Warm 2.0 Tog

$51.59 NZD $85.99 NZD
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Baby Loves Sleep - Toddler Suit Warm 2.0 Tog $51.59 NZD $85.99 NZD
Peach Pink Cool Grey
Sale
Baby Loves Sleep - Original Transitional Swaddle 2.0 Tog

Baby Loves Sleep - Original Transitional Swaddle 2.0 Tog

$47.99 NZD $79.99 NZD
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Baby Loves Sleep - Original Transitional Swaddle 2.0 Tog $47.99 NZD $79.99 NZD
Peach Pink / 6-12 Months Cool Grey / 6-12 Months
Sale
Tommee Tippee - Heat Sensing Weaning Spoon - 3pk

Tommee Tippee - Heat Sensing Weaning Spoon - 3pk

$6.95 NZD $9.95 NZD
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Tommee Tippee - Heat Sensing Weaning Spoon - 3pk $6.95 NZD $9.95 NZD
Sale
Skip Hop - Table Ready Mealtime Set

Skip Hop - Table Ready Mealtime Set

$29.95 NZD $39.95 NZD
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Skip Hop - Table Ready Mealtime Set $29.95 NZD $39.95 NZD
Sale
Haakaa - Silicone Sip-N-Snack Cup (250ml)

Haakaa - Silicone Sip-N-Snack Cup (250ml)

$19.95 NZD $36.95 NZD
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Haakaa - Silicone Sip-N-Snack Cup (250ml) $19.95 NZD $36.95 NZD
Blush Rust Grey
Sale
Bumkins - Silicone Teething Charms

Bumkins - Silicone Teething Charms

$12.95 NZD $19.95 NZD
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Bumkins - Silicone Teething Charms $12.95 NZD $19.95 NZD
Blue Pink
Sale
Bumkins - Silicone Teething Rings

Bumkins - Silicone Teething Rings

$14.95 NZD $24.95 NZD
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Bumkins - Silicone Teething Rings $14.95 NZD $24.95 NZD
Spring Blue Summer Pink
Sale
Haakaa - Silicone Divided Plate

Haakaa - Silicone Divided Plate

$16.00 NZD $26.00 NZD
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Haakaa - Silicone Divided Plate $16.00 NZD $26.00 NZD
Bluestone Blush
Sale
Zazu - Soft Toy Comforter with Heartbeat

Zazu - Soft Toy Comforter with Heartbeat

$44.95 NZD $69.95 NZD
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Zazu - Soft Toy Comforter with Heartbeat $44.95 NZD $69.95 NZD
Sale
My Travel Tray - Travel Tray

My Travel Tray - Travel Tray

$15.00 NZD $29.95 NZD
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My Travel Tray - Travel Tray $15.00 NZD $29.95 NZD
Magenta Aqua Pink Army Green
Sale
NUK - Plate with Lid

NUK - Plate with Lid

$11.99 NZD $22.99 NZD
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NUK - Plate with Lid $11.99 NZD $22.99 NZD
Sale
Haakaa - Silicone Lunch Box Food Container

Haakaa - Silicone Lunch Box Food Container

$16.95 NZD $29.95 NZD
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Haakaa - Silicone Lunch Box Food Container $16.95 NZD $29.95 NZD
Pink Blue
Sale
NUK - Disney Mickey & Minnie, Twin Pack 0-6M Silicone Soothers

NUK - Disney Mickey & Minnie, Twin Pack 0-6M Silicone Soothers

$10.00 NZD $17.95 NZD
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NUK - Disney Mickey & Minnie, Twin Pack 0-6M Silicone Soothers $10.00 NZD $17.95 NZD
Sale
Little Difference Occasion Cards

Little Difference Occasion Cards

$4.95 NZD $7.95 NZD
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Little Difference Occasion Cards $4.95 NZD $7.95 NZD
Sale
Fabelab - Animal Rattles

Fabelab - Animal Rattles

$14.95 NZD $26.95 NZD
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Fabelab - Animal Rattles $14.95 NZD $26.95 NZD
Bear Honey Unicorn Natural Cat Foggy Bunny Icy Grey Bear Ochre Bunny Mauve
Sale
Viva La Vulva - Cards

Viva La Vulva - Cards

$3.99 NZD $7.99 NZD
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Viva La Vulva - Cards $3.99 NZD $7.99 NZD
Sale
Babu - Organic Rainbow Cotton Hat 3-6M

Babu - Organic Rainbow Cotton Hat 3-6M

$9.50 NZD $16.50 NZD
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Babu - Organic Rainbow Cotton Hat 3-6M $9.50 NZD $16.50 NZD
Rainbow Blush Rainbow Teal
Sale
Babu - Organic Rainbow Bundler 0-3M

Babu - Organic Rainbow Bundler 0-3M

$19.99 NZD $34.99 NZD
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Babu - Organic Rainbow Bundler 0-3M $19.99 NZD $34.99 NZD
Rainbow Teal / Newborn Rainbow Blush / Newborn
Sale
Babu - Organic Rainbow All In One

Babu - Organic Rainbow All In One

$24.99 NZD $44.99 NZD
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Babu - Organic Rainbow All In One $24.99 NZD $44.99 NZD
0-3 Months / Rainbow Teal
Sale
Whisbear - E-zzy The Sloth 3 In 1 Baby Monitor

Whisbear - E-zzy The Sloth 3 In 1 Baby Monitor

$99.00 NZD $180.00 NZD
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Whisbear - E-zzy The Sloth 3 In 1 Baby Monitor $99.00 NZD $180.00 NZD
Sale
Whisbear -Portable Humming Soother

Whisbear -Portable Humming Soother

$25.00 NZD $51.95 NZD
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Whisbear -Portable Humming Soother $25.00 NZD $51.95 NZD
Sale
Skip Hop Toucan Maraca Rattle

Skip Hop Toucan Maraca Rattle

$18.67 NZD $24.90 NZD
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Skip Hop Toucan Maraca Rattle $18.67 NZD $24.90 NZD
Sale
Petite Eats - Silicone Teething Ball

Petite Eats - Silicone Teething Ball

$14.95 NZD $21.95 NZD
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Petite Eats - Silicone Teething Ball $14.95 NZD $21.95 NZD
Sand Dusty Lilac Mustard Dusky Rose Pewter Sage
Sale
John Deere - Mini Ag Large Equipment

John Deere - Mini Ag Large Equipment

$9.95 NZD $14.95 NZD
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John Deere - Mini Ag Large Equipment $9.95 NZD $14.95 NZD