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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Sale

No discounted or sale items can be returned for refund, only a credit. Please read our full returns/refund policy for more information. 

Sold Out
Sleepytot - Silicone Suction Bowl & 2 Bibs Bundle

Sleepytot - Silicone Suction Bowl & 2 Bibs Bundle

Sold Out
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Sleepytot - Silicone Suction Bowl & 2 Bibs Bundle Sold Out
Sale
Sleepytot -Suction Bowl & Wooden Spoon Set

Sleepytot -Suction Bowl & Wooden Spoon Set

$12.00 NZD $24.95 NZD
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Sleepytot -Suction Bowl & Wooden Spoon Set $12.00 NZD $24.95 NZD
Dusty Blue Mint Pink Grey
Sale
Sleepytot - Silicone Dummy Holder Pacifier Case

Sleepytot - Silicone Dummy Holder Pacifier Case

$11.47 NZD $22.95 NZD
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Sleepytot - Silicone Dummy Holder Pacifier Case $11.47 NZD $22.95 NZD
Caramel Navy White
Sale
Ecopiggy - Rubber Eco Dummy 1pk Rounded

Ecopiggy - Rubber Eco Dummy 1pk Rounded

$12.00 NZD $16.95 NZD
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Ecopiggy - Rubber Eco Dummy 1pk Rounded $12.00 NZD $16.95 NZD
Sale
Mushie - Lovey Blanket

Mushie - Lovey Blanket

$29.95 NZD $43.95 NZD
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Mushie - Lovey Blanket $29.95 NZD $43.95 NZD
Natural Pink Tradewinds Primrose Pink
Haakaa - Breastfeeding Nipple Shield (30mm)

Haakaa - Breastfeeding Nipple Shield (30mm)

from $15.59 NZD
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Haakaa - Breastfeeding Nipple Shield (30mm) from $15.59 NZD
Sale
Play & Go - Soft Flowers Mat

Play & Go - Soft Flowers Mat

$89.95 NZD $132.95 NZD
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Play & Go - Soft Flowers Mat $89.95 NZD $132.95 NZD
Sale
Mushie - Soft Silicone Bib

Mushie - Soft Silicone Bib

$19.90 NZD $33.90 NZD
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Mushie - Soft Silicone Bib $19.90 NZD $33.90 NZD
Shifting Sand Tradewinds Cambridge Blue Planets Numbers Black
Sale
Mushie - Cloud Teether

Mushie - Cloud Teether

$12.95 NZD $21.95 NZD
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Mushie - Cloud Teether $12.95 NZD $21.95 NZD
Cloud Blue Sand
Sale
Haakaa - Bendy Silicone Cutlery Set

Haakaa - Bendy Silicone Cutlery Set

$16.99 NZD $21.99 NZD
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Haakaa - Bendy Silicone Cutlery Set $16.99 NZD $21.99 NZD
Rust Grey Bluestone
Sale
Mushie - Silicone Suction Bowl

Mushie - Silicone Suction Bowl

$19.50 NZD $29.50 NZD
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Mushie - Silicone Suction Bowl $19.50 NZD $29.50 NZD
Blush Cloudy Mauve Natural
Sale
Hooki - Duo Pram Clip Set

Hooki - Duo Pram Clip Set

$29.95 NZD $39.95 NZD
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Hooki - Duo Pram Clip Set $29.95 NZD $39.95 NZD
Sale
Little Difference - A3 Nursery Prints

Little Difference - A3 Nursery Prints

$25.00 NZD $39.95 NZD
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Little Difference - A3 Nursery Prints $25.00 NZD $39.95 NZD
Sale
Petite Eats - Silicone Dominoes Set

Petite Eats - Silicone Dominoes Set

$25.00 NZD $42.99 NZD
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Petite Eats - Silicone Dominoes Set $25.00 NZD $42.99 NZD
Ocean Terracotta
Sale
Petite Eats - Suction Lion Plate

Petite Eats - Suction Lion Plate

$15.00 NZD $24.95 NZD
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Petite Eats - Suction Lion Plate $15.00 NZD $24.95 NZD
Sale
Porter Green - Urbb Reusable Bamboo Coffee Cup

Porter Green - Urbb Reusable Bamboo Coffee Cup

$15.00 NZD $26.99 NZD
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Porter Green - Urbb Reusable Bamboo Coffee Cup $15.00 NZD $26.99 NZD
London Sienna Teresina Black Double Jumper Sweaters Mohave Blue Reptile Kalahari Pink Reptile Nigeria Giraffe
Sale
Petite Eats - Hooded Towel and Washcloth Sets

Petite Eats - Hooded Towel and Washcloth Sets

$35.00 NZD $59.95 NZD
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Petite Eats - Hooded Towel and Washcloth Sets $35.00 NZD $59.95 NZD
Sale
Bedhead - Fleecy Fingerless Kids Mittens

Bedhead - Fleecy Fingerless Kids Mittens

$10.00 NZD $28.95 NZD
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Bedhead - Fleecy Fingerless Kids Mittens $10.00 NZD $28.95 NZD
Grey Marle / M (3-5 years) Baby Pink Marle / M (3-5 years) Dark Denim Marle / M (3-5 years)
Sale
Petite Eats - Round Stacking Cups

Petite Eats - Round Stacking Cups

$20.00 NZD $32.95 NZD
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Petite Eats - Round Stacking Cups $20.00 NZD $32.95 NZD
Sale
Zazu - Lou Voice Activated Night Light

Zazu - Lou Voice Activated Night Light

$59.95 NZD $79.95 NZD
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Zazu - Lou Voice Activated Night Light $59.95 NZD $79.95 NZD
Sale
Sleepytot - Suction Bowl & Baby Cutlery Set

Sleepytot - Suction Bowl & Baby Cutlery Set

$12.47 NZD $24.95 NZD
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Sleepytot - Suction Bowl & Baby Cutlery Set $12.47 NZD $24.95 NZD
Pink Mint Grey
Sale
Sleepytot - Suction Bowl & Silicone Spoon Set

Sleepytot - Suction Bowl & Silicone Spoon Set

$12.00 NZD $24.95 NZD
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Sleepytot - Suction Bowl & Silicone Spoon Set $12.00 NZD $24.95 NZD
Mustard / Bowl + Spoon Dusky Rose / Bowl + Spoon Sage / Bowl + Spoon Powder Blue / Bowl + Spoon
Sale
Marcus & Marcus - Sensory Teether

Marcus & Marcus - Sensory Teether

$5.00 NZD $14.99 NZD
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Marcus & Marcus - Sensory Teether $5.00 NZD $14.99 NZD
Baby First - Training Pants

Baby First - Training Pants

$9.00 NZD
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Baby First - Training Pants $9.00 NZD
Small (9-12 months) / Navy Blue Small (9-12 months) / Baby Blue Small (9-12 months) / Turquoise Blue Small (9-12 months) / Bright Pink Small (9-12 months) / White Medium (12-24 months) / Sage Medium (12-24 months) / Beige Medium (12-24 months) / Blush Medium (12-24 months) / Olive Medium (12-24 months) / Ocean
Sale
Porter Green - Driss Stainless Steel Insulated Water Bottle

Porter Green - Driss Stainless Steel Insulated Water Bottle

from $20.00 NZD $42.95 NZD
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Porter Green - Driss Stainless Steel Insulated Water Bottle from $20.00 NZD $42.95 NZD
Bruges Latte Strassen Steel Trondheim Black Kirov Snow Leopard Kalyan Brown Leopard
Sale
Bedhead Heritage Teddy Baby & Toddler Reversible Flap Hat

Bedhead Heritage Teddy Baby & Toddler Reversible Flap Hat

$25.00 NZD $41.95 NZD
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Bedhead Heritage Teddy Baby & Toddler Reversible Flap Hat $25.00 NZD $41.95 NZD
Steele / 0-3 Months (38-42cm) Rosa / 0-3 Months (38-42cm) Maize / 0-3 Months (38-42cm)
Sale
Brolly Sheets - Snazzipants All in One Cloth Nappy

Brolly Sheets - Snazzipants All in One Cloth Nappy

$12.47 NZD $24.95 NZD
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Brolly Sheets - Snazzipants All in One Cloth Nappy $12.47 NZD $24.95 NZD
Sale
Bumkins - Little Dippers

Bumkins - Little Dippers

$15.00 NZD $26.95 NZD
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Bumkins - Little Dippers $15.00 NZD $26.95 NZD
Blue Grey Pink Red
Sale
Skip Hop - Zoo Lunch Kit

Skip Hop - Zoo Lunch Kit

$19.90 NZD $24.90 NZD
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Skip Hop - Zoo Lunch Kit $19.90 NZD $24.90 NZD
Sale
Skip Hop - Zoo Snack Box Set

Skip Hop - Zoo Snack Box Set

$9.90 NZD $14.90 NZD
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Skip Hop - Zoo Snack Box Set $9.90 NZD $14.90 NZD
Sale
Skip Hop - Lunchie Lunch Boxes

Skip Hop - Lunchie Lunch Boxes

$19.99 NZD $29.99 NZD
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Skip Hop - Lunchie Lunch Boxes $19.99 NZD $29.99 NZD
Sale
Banz Carewear - Kids Adventure Sunglasses - 2-5 Years

Banz Carewear - Kids Adventure Sunglasses - 2-5 Years

$14.00 NZD $35.99 NZD
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Banz Carewear - Kids Adventure Sunglasses - 2-5 Years $14.00 NZD $35.99 NZD
Sale
Skip Hop - Stainless Steel Lunch Kit

Skip Hop - Stainless Steel Lunch Kit

$39.92 NZD $49.90 NZD
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Skip Hop - Stainless Steel Lunch Kit $39.92 NZD $49.90 NZD
Sale
gummee glove teething mitt for babies 6months + to help with teething.
Gummee Glove - Teething Baby 6M+

Gummee Glove - Teething Baby 6M+

$28.79 NZD $35.99 NZD
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Gummee Glove - Teething Baby 6M+ $28.79 NZD $35.99 NZD
Sale
3 Sprouts - Lunch Bento Box

3 Sprouts - Lunch Bento Box

$20.00 NZD $24.99 NZD
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3 Sprouts - Lunch Bento Box $20.00 NZD $24.99 NZD
Sale
Bumkins - Silicone Bib

Bumkins - Silicone Bib

$12.00 NZD $22.95 NZD
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Bumkins - Silicone Bib $12.00 NZD $22.95 NZD
Sale
Babu - Organic Fitted Cot Sheet

Babu - Organic Fitted Cot Sheet

$45.00 NZD $65.00 NZD
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Babu - Organic Fitted Cot Sheet $45.00 NZD $65.00 NZD
Rainbow Teal / Standard 76cm x 138cm
Sale
Skip Hop - Stroll & Connect Child Cup Holder

Skip Hop - Stroll & Connect Child Cup Holder

$29.95 NZD $39.95 NZD
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Skip Hop - Stroll & Connect Child Cup Holder $29.95 NZD $39.95 NZD
Sale
Skip Hop - Light Up Nappy Caddy

Skip Hop - Light Up Nappy Caddy

$69.95 NZD $99.95 NZD
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Skip Hop - Light Up Nappy Caddy $69.95 NZD $99.95 NZD
Pink Grey
Sale
Mushie - Silicone Rainbow Teether

Mushie - Silicone Rainbow Teether

$16.95 NZD $29.95 NZD
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Mushie - Silicone Rainbow Teether $16.95 NZD $29.95 NZD
Pink Cambridge Blue Shifting Sand
Sale
Plum - Swaddle Suit 1.0 Tog

Plum - Swaddle Suit 1.0 Tog

$29.90 NZD $49.90 NZD
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Plum - Swaddle Suit 1.0 Tog $29.90 NZD $49.90 NZD
Small / Zebra Grey Small / Giraffe Blue Small / Plum Bunny
Sale
Haakaa - Silicone Ice Pop Mould

Haakaa - Silicone Ice Pop Mould

from $10.39 NZD $12.99 NZD
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Haakaa - Silicone Ice Pop Mould from $10.39 NZD $12.99 NZD
Sale
Sleepytot - Silicone Baby Bib - 2 Pack

Sleepytot - Silicone Baby Bib - 2 Pack

$13.47 NZD $26.95 NZD
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Sleepytot - Silicone Baby Bib - 2 Pack $13.47 NZD $26.95 NZD
Sale
Mushie - Face Teether

Mushie - Face Teether

$12.95 NZD $19.95 NZD
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Mushie - Face Teether $12.95 NZD $19.95 NZD
Pistachio Banana Cream Blueberry Pink
Sale
Constructive Eating - Constructive Baby Set

Constructive Eating - Constructive Baby Set

$34.95 NZD $54.95 NZD
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Constructive Eating - Constructive Baby Set $34.95 NZD $54.95 NZD
Yellow Teal
Sale
Charlie Banana - Reusable Swim Diaper

Charlie Banana - Reusable Swim Diaper

$10.00 NZD $19.90 NZD
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Charlie Banana - Reusable Swim Diaper $10.00 NZD $19.90 NZD
Sale
Baby Loves Sleep - Toddler Suit Warm 2.0 Tog

Baby Loves Sleep - Toddler Suit Warm 2.0 Tog

$69.99 NZD $85.99 NZD
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Baby Loves Sleep - Toddler Suit Warm 2.0 Tog $69.99 NZD $85.99 NZD
Peach Pink Cool Grey
Sale
Skip Hop - Table Ready Mealtime Set

Skip Hop - Table Ready Mealtime Set

$29.95 NZD $39.95 NZD
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Skip Hop - Table Ready Mealtime Set $29.95 NZD $39.95 NZD