OUR END OF YEAR SALE IS ON! SAVE UP TO 70% OFF SELECTED PRODUCTS | ENDS 31ST DECEMBER

Free shipping on NZ orders over $120. Overnight shipping. Afterpay and Zip available.

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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

End of Year Sale

No discounted or sale items can be returned for refund, only a credit. Please read our full returns/refund policy for more information. 

Frigg - Daisy Natural Rubber Pacifier Twin Pack

Frigg - Daisy Natural Rubber Pacifier Twin Pack

from $18.95 NZD
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Frigg - Daisy Natural Rubber Pacifier Twin Pack from $18.95 NZD
Sage / SIZE 1 (0-6 MONTHS) Glacier Blue / SIZE 1 (0-6 MONTHS) French Grey / SIZE 1 (0-6 MONTHS) Chamomile / SIZE 1 (0-6 MONTHS) Cotton Candy / SIZE 1 (0-6 MONTHS) Pink Cream Poppy / SIZE 1 (0-6 MONTHS) Biscuit / SIZE 1 (0-6 MONTHS) Frigg Peony / SIZE 1 (0-6 MONTHS) Desert / SIZE 1 (0-6 MONTHS) Cream Poppy / SIZE 1 (0-6 MONTHS) Cream Lupine / SIZE 1 (0-6 MONTHS) Willow / SIZE 1 (0-6 MONTHS) Aurora / SIZE 1 (0-6 MONTHS) Pale Daffodil / SIZE 1 (0-6 MONTHS) Cream / SIZE 1 (0-6 MONTHS) Blush / SIZE 1 (0-6 MONTHS) Soft Lilac / SIZE 1 (0-6 MONTHS) Powder Blue / SIZE 1 (0-6 MONTHS) Lilypad / SIZE 1 (0-6 MONTHS) Sea Foam / SIZE 1 (0-6 MONTHS) Cappuccino / SIZE 1 (0-6 MONTHS) Frigg Acorn / SIZE 1 (0-6 MONTHS) Breeze / SIZE 1 (0-6 MONTHS)
Sale
Viva La Vulva - Belly Mask

Viva La Vulva - Belly Mask

$16.46 NZD $21.95 NZD
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Viva La Vulva - Belly Mask $16.46 NZD $21.95 NZD
Sale
Viva La Vulva - Boob Balm

Viva La Vulva - Boob Balm

$29.95 NZD $39.95 NZD
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Viva La Vulva - Boob Balm $29.95 NZD $39.95 NZD
Bumkins - Large Snack Sandwich Bag

Bumkins - Large Snack Sandwich Bag

from $7.95 NZD
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Bumkins - Large Snack Sandwich Bag from $7.95 NZD
Outdoors Tropical Rainbow Cacti Sea Friends Watercolour Superman
Sale
Classical Child - Silicone Beach Bucket & Toys Set

Classical Child - Silicone Beach Bucket & Toys Set

$44.95 NZD $79.95 NZD
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Classical Child - Silicone Beach Bucket & Toys Set $44.95 NZD $79.95 NZD
Sale
The Lactation Station - Boobie Balm

The Lactation Station - Boobie Balm

$13.95 NZD $16.95 NZD
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The Lactation Station - Boobie Balm $13.95 NZD $16.95 NZD
Sale
Feeding Friend - Portable Nursing & Feeding Pillow

Feeding Friend - Portable Nursing & Feeding Pillow

$74.95 NZD $89.95 NZD
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Feeding Friend - Portable Nursing & Feeding Pillow $74.95 NZD $89.95 NZD
Sale
Baby Nails - The Thumble Wearable Baby Nail File

Baby Nails - The Thumble Wearable Baby Nail File

$10.00 NZD $19.95 NZD
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Baby Nails - The Thumble Wearable Baby Nail File $10.00 NZD $19.95 NZD
Sale
Sleepytot - Comforter Small, Loophole Hands no Velcro

Sleepytot - Comforter Small, Loophole Hands no Velcro

$10.00 NZD $29.95 NZD
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Sleepytot - Comforter Small, Loophole Hands no Velcro $10.00 NZD $29.95 NZD
Pink Blue Cream Grey
Sale
Sleepytot - Silicone Suction Bowl & 2 Bibs Bundle

Sleepytot - Silicone Suction Bowl & 2 Bibs Bundle

$31.14 NZD $51.90 NZD
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Sleepytot - Silicone Suction Bowl & 2 Bibs Bundle $31.14 NZD $51.90 NZD
Sale
Sleepytot -Suction Bowl & Wooden Spoon Set

Sleepytot -Suction Bowl & Wooden Spoon Set

$12.47 NZD $24.95 NZD
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Sleepytot -Suction Bowl & Wooden Spoon Set $12.47 NZD $24.95 NZD
Dusty Blue Mint Pink Grey
Sale
Baby Loves Sleep - Original Summer Transition Suit 0.4 Tog

Baby Loves Sleep - Original Summer Transition Suit 0.4 Tog

$32.47 NZD $64.95 NZD
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Baby Loves Sleep - Original Summer Transition Suit 0.4 Tog $32.47 NZD $64.95 NZD
Candy Pink Cool Mint
Sale
Bubba Blue - Swaddle Suit Light Weight Air

Bubba Blue - Swaddle Suit Light Weight Air

$24.95 NZD $44.95 NZD
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Bubba Blue - Swaddle Suit Light Weight Air $24.95 NZD $44.95 NZD
Grey White
Sale
Bubba Blue - Summer Swaddle Blanket

Bubba Blue - Summer Swaddle Blanket

$20.00 NZD $29.95 NZD
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Bubba Blue - Summer Swaddle Blanket $20.00 NZD $29.95 NZD
Blue Grey Pink Petit Elephant Unicorn Pink White
Sale
Bubba Blue - Air Light Weight Sleep Bag

Bubba Blue - Air Light Weight Sleep Bag

$35.00 NZD $55.99 NZD
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Bubba Blue - Air Light Weight Sleep Bag $35.00 NZD $55.99 NZD
Grey / 3-12 Months White / 3-12 Months Petit Elephant / 3-12 Months Unicorn Pink / 3-12 Months
Sale
Sleepytot - Silicone Dummy Holder Pacifier Case

Sleepytot - Silicone Dummy Holder Pacifier Case

$11.47 NZD $22.95 NZD
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Sleepytot - Silicone Dummy Holder Pacifier Case $11.47 NZD $22.95 NZD
Caramel Black White
Sale
Classical Child - Silicone Dummy Size 2 (6 months+)

Classical Child - Silicone Dummy Size 2 (6 months+)

$9.95 NZD $12.95 NZD
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Classical Child - Silicone Dummy Size 2 (6 months+) $9.95 NZD $12.95 NZD
Blush / 6 months + Mustard / 6 months + Grey / 6 months + Denim Blue / 6 months + Desert Rose / 6 months + Nougat / 6 months + Sage / 6 months + Vanilla / 6 months + White / 6 months +
Sale
Classical Child - Silicone Dummy Size 1 (0-6 months)

Classical Child - Silicone Dummy Size 1 (0-6 months)

$8.00 NZD $12.95 NZD
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Classical Child - Silicone Dummy Size 1 (0-6 months) $8.00 NZD $12.95 NZD
Blush / 0-6 months Mustard / 0-6 months Grey / 0-6 months Denim Blue / 0-6 months Desert Rose / 0-6 months Nougat / 0-6 months Sage / 0-6 months Vanilla / 0-6 months White / 0-6 months
Sale
Little Unicorn - Stretch Knit Hat & Swaddle Set

Little Unicorn - Stretch Knit Hat & Swaddle Set

$39.95 NZD $49.95 NZD
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Little Unicorn - Stretch Knit Hat & Swaddle Set $39.95 NZD $49.95 NZD
Soft Blush Frost Green Watercolour Rose Pink
Sale
B.Box - Plate

B.Box - Plate

$7.99 NZD $14.99 NZD
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B.Box - Plate $7.99 NZD $14.99 NZD
Sale
Ecopiggy - Rubber Eco Dummy 1pk Rounded

Ecopiggy - Rubber Eco Dummy 1pk Rounded

$13.56 NZD $16.95 NZD
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Ecopiggy - Rubber Eco Dummy 1pk Rounded $13.56 NZD $16.95 NZD
Sale
Ecopiggy - Rubber Eco Pacifier Orthodontic 3x Pack

Ecopiggy - Rubber Eco Pacifier Orthodontic 3x Pack

$33.56 NZD $41.95 NZD
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Ecopiggy - Rubber Eco Pacifier Orthodontic 3x Pack $33.56 NZD $41.95 NZD
Sale
Ecopiggy - Rubber Eco Pacifier Rounded 3x Pack

Ecopiggy - Rubber Eco Pacifier Rounded 3x Pack

$27.96 NZD $34.95 NZD
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Ecopiggy - Rubber Eco Pacifier Rounded 3x Pack $27.96 NZD $34.95 NZD
Sale
Banz Carewear - Protection Set with Sunglasses and Ear Muffs 0-2Y

Banz Carewear - Protection Set with Sunglasses and Ear Muffs 0-2Y

$47.99 NZD $59.99 NZD
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Banz Carewear - Protection Set with Sunglasses and Ear Muffs 0-2Y $47.99 NZD $59.99 NZD
Orange Peace
Sale
Mushie - Lovey Blanket

Mushie - Lovey Blanket

$29.95 NZD $43.95 NZD
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Mushie - Lovey Blanket $29.95 NZD $43.95 NZD
Tradewinds Natural Pink Primrose Pink
Haakaa - Breastfeeding Nipple Shield (30mm)

Haakaa - Breastfeeding Nipple Shield (30mm)

from $15.59 NZD
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Haakaa - Breastfeeding Nipple Shield (30mm) from $15.59 NZD
Sale
Play & Go - Soft Flowers Mat

Play & Go - Soft Flowers Mat

$89.95 NZD $132.95 NZD
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Play & Go - Soft Flowers Mat $89.95 NZD $132.95 NZD
Sale
Mushie - Soft Silicone Bib

Mushie - Soft Silicone Bib

$19.90 NZD $33.90 NZD
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Mushie - Soft Silicone Bib $19.90 NZD $33.90 NZD
Tradewinds Cambridge Blue Shifting Sand Planets Cars Numbers Black
Sale
Mushie - Cloud Teether

Mushie - Cloud Teether

$12.95 NZD $21.95 NZD
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Mushie - Cloud Teether $12.95 NZD $21.95 NZD
Cloud Blue Sand
Petite Eats - Silicone Suction Divided Plate

Petite Eats - Silicone Suction Divided Plate

from $22.49 NZD
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Petite Eats - Silicone Suction Divided Plate from $22.49 NZD
Biscuit Sand Dusty Lilac Dusky Rose Sage
Sale
Haakaa - Bendy Silicone Cutlery Set

Haakaa - Bendy Silicone Cutlery Set

$16.99 NZD $21.99 NZD
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Haakaa - Bendy Silicone Cutlery Set $16.99 NZD $21.99 NZD
Rust Grey Bluestone Blush
Sale
Bedhead - Fleecy Winter Booties

Bedhead - Fleecy Winter Booties

$20.00 NZD $34.95 NZD
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Bedhead - Fleecy Winter Booties $20.00 NZD $34.95 NZD
0-6 Months //10cm / Navy Bootie 0-6 Months //10cm / Baby Blue Marle 2-3 Years // 16cm / Dark Denim Marle 2-3 Years // 16cm / Baby Pink Marle
Sale
Bedhead - Reversible Winter Bonnet

Bedhead - Reversible Winter Bonnet

$21.95 NZD $41.95 NZD
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Bedhead - Reversible Winter Bonnet $21.95 NZD $41.95 NZD
Thomas / 0-3 Months (38-42cm) Melody / 0-3 Months (38-42cm) Ralph / 0-3 Months (38-42cm) Gloria / 0-3 Months (38-42cm)
Ergopouch - Sheeting Sleep Bag 2.5 Tog

Ergopouch - Sheeting Sleep Bag 2.5 Tog

from $79.96 NZD
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Ergopouch - Sheeting Sleep Bag 2.5 Tog from $79.96 NZD
Berries / 3-12 Months Night Sky / 8-24 Months Sage / 8-24 Months Golden / 8-24 Months Doggos / 8-24 Months Picnic / 8-24 Months Party / 8-24 Months Pink Daisies / 8-24 Months Dragonflies / 8-24 Months Willow / 8-24 Months
Ergopouch - Sleep Suit Bag 3.5 Tog

Ergopouch - Sleep Suit Bag 3.5 Tog

from $87.96 NZD
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Ergopouch - Sleep Suit Bag 3.5 Tog from $87.96 NZD
Sage / 3-12 Months Night Sky / 3-12 Months Berries / 3-12 Months Doggos / 3-12 Months Golden / 3-12 Months Picnic / 8-24 Months Willow / 8-24 Months Dragonflies / 8-24 Months Pink Daisies / 8-24 Months
Ergopouch - Sheeting Sleeping Bag 3.5 Tog

Ergopouch - Sheeting Sleeping Bag 3.5 Tog

from $83.96 NZD
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Ergopouch - Sheeting Sleeping Bag 3.5 Tog from $83.96 NZD
Berries / 8-24 Months Cute Fruit / 2-4 Years Sage / 2-4 Years Party / 8-24 Months Picnic / 8-24 Months Pink Daisies / 8-24 Months Dragonflies / 8-24 Months Willow / 8-24 Months
Sale
Zazu - Zoe the Penguin White Noise, Music Box & Night Light

Zazu - Zoe the Penguin White Noise, Music Box & Night Light

$52.46 NZD $69.95 NZD
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Zazu - Zoe the Penguin White Noise, Music Box & Night Light $52.46 NZD $69.95 NZD
Sale
Mushie - Silicone Pacifier Case

Mushie - Silicone Pacifier Case

$19.99 NZD $34.99 NZD
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Mushie - Silicone Pacifier Case $19.99 NZD $34.99 NZD
Blush Stone Grey Natural Cloudy Mauve
Sale
B.Box - Bowl + Straw

B.Box - Bowl + Straw

$11.49 NZD $22.99 NZD
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B.Box - Bowl + Straw $11.49 NZD $22.99 NZD
Banana Split Bubblegum Tutti Frutti
Sale
Jellystone - Sensory Ball

Jellystone - Sensory Ball

$19.46 NZD $25.95 NZD
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Jellystone - Sensory Ball $19.46 NZD $25.95 NZD
Sale
Baby Loves Sleep - Original Transitional Swaddle 0.7 Tog Organic

Baby Loves Sleep - Original Transitional Swaddle 0.7 Tog Organic

$34.97 NZD $69.95 NZD
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Baby Loves Sleep - Original Transitional Swaddle 0.7 Tog Organic $34.97 NZD $69.95 NZD
Chickadees / 6-12 months Fallen Leaves / 6-12 months Geo Jumble / 6-12 months
Sale
Baby Loves Sleep - Hands In & Out Sleep Suit 0.7 Tog Organic

Baby Loves Sleep - Hands In & Out Sleep Suit 0.7 Tog Organic

$34.97 NZD $69.95 NZD
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Baby Loves Sleep - Hands In & Out Sleep Suit 0.7 Tog Organic $34.97 NZD $69.95 NZD
Fallen Leaves / 6-12 Months Geo Jumble / 6-12 Months Some Bunny Loves You / 6-12 Months Chickadees / 6-12 Months
Sale
Banz Carewear - Retro Sunglasses - 2-5 years

Banz Carewear - Retro Sunglasses - 2-5 years

$16.99 NZD $38.99 NZD
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Banz Carewear - Retro Sunglasses - 2-5 years $16.99 NZD $38.99 NZD
Pacific Blue / Kids Banz 2-5 Years Berry Pink / Kids Banz 2-5 Years
Sale
Viva La Vulva - Healing Bath Soak 200g

Viva La Vulva - Healing Bath Soak 200g

$14.95 NZD $24.95 NZD
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Viva La Vulva - Healing Bath Soak 200g $14.95 NZD $24.95 NZD
Sale
Mushie - Silicone Suction Bowl

Mushie - Silicone Suction Bowl

$19.50 NZD $29.50 NZD
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Mushie - Silicone Suction Bowl $19.50 NZD $29.50 NZD
Blush Dried Thyme Cloudy Mauve Stone Natural
Sale
Petite Eats - Premium Soft Silicone Bibs (Large)

Petite Eats - Premium Soft Silicone Bibs (Large)

$12.00 NZD $18.95 NZD
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Petite Eats - Premium Soft Silicone Bibs (Large) $12.00 NZD $18.95 NZD
Petite Charcoal Petite Mustard Petite Ivory Petite Speckle Chocolate
Sale
Hooki - Duo Pram Clip Set

Hooki - Duo Pram Clip Set

$29.95 NZD $39.95 NZD
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Hooki - Duo Pram Clip Set $29.95 NZD $39.95 NZD
Mauve Grey Cornflower Ivory
Sale
Little Difference - A3 Nursery Prints

Little Difference - A3 Nursery Prints

$29.95 NZD $39.95 NZD
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Little Difference - A3 Nursery Prints $29.95 NZD $39.95 NZD