Clearance up to 80% off | Free NZ shipping $120+ | Overnight shipping| Afterpay & Zip available

Search Login
0 Cart
Search Login
0 Cart
Search
0 Cart

Search our shop

Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

On The Go

Our top picked products that will help you whilst out and about and on the go.
Sale
Bedhead - Kids Bucket Hat (2-13Y)

Bedhead - Kids Bucket Hat (2-13Y)

$32.95 NZD $42.95 NZD
Quick View

Bedhead - Kids Bucket Hat (2-13Y) $32.95 NZD $42.95 NZD
Natural Stripe / 3-6 Years (54cm) / Ponytail Bedhead Koala / 3-6 Years (54cm) / Ponytail Lady Bug / 2-3 Years (52cm) / Ponytail Betsy / 2-3 Years (52cm) / Ponytail Bedhead Bunny / 3-6 Years (54cm) / Classic Grey Stripe / 6-13 Years (56cm) / Classic Pink Stripe / 2-3 Years (52cm) / Ponytail
Sale
Bedhead - Baby & Toddler Bucket Hat (0-3Y)

Bedhead - Baby & Toddler Bucket Hat (0-3Y)

$35.99 NZD $42.95 NZD
Quick View

Bedhead - Baby & Toddler Bucket Hat (0-3Y) $35.99 NZD $42.95 NZD
Ladybug / 3-6 Months (42cm) Quackers / 3-6 Months (42cm) Bedhead Safari / 3-6 Months (42cm) Grey Stripe / 3-6 Months (42cm) Pink Stripe / 3-6 Months (42cm) Natural Stripe / 3-6 Months (42cm)
Sale
Jellystone - Calm Down Bottle

Jellystone - Calm Down Bottle

$31.95 NZD $36.95 NZD
Quick View
Jellystone - Calm Down Bottle $31.95 NZD $36.95 NZD
Blue Mint
Sale
My Carry Potty - Toilet Training Step Stool

My Carry Potty - Toilet Training Step Stool

$23.99 NZD $34.94 NZD
Quick View
My Carry Potty - Toilet Training Step Stool $23.99 NZD $34.94 NZD
Sale
A small, 6cm white noise machine that plays sounds to soothes babies.
Rockit - Wooshh Sound Soother

Rockit - Wooshh Sound Soother

$29.95 NZD $49.95 NZD
Quick View

Rockit - Wooshh Sound Soother $29.95 NZD $49.95 NZD
Sale
Isoki - Kingston Duffel Bag

Isoki - Kingston Duffel Bag

$69.99 NZD $109.95 NZD
Quick View
Isoki - Kingston Duffel Bag $69.99 NZD $109.95 NZD
Nylon Black
This Steel Blue Haakaa Fresh Food Feeder Mini Combo safely introduces new flavours, soothes teething gums, and prevents choking with frozen food portions.
Haakaa - Fresh Food Feeder Mini Combo

Haakaa - Fresh Food Feeder Mini Combo

$32.50 NZD
Quick View

Haakaa - Fresh Food Feeder Mini Combo $32.50 NZD
Steel Blue Olive Copper Oatmeal Pumpkin Blush Sky Blue Mustard Pea Green Lavender
sport-spout-600ml-bottle-blush-crush
B.Box - Spout Bottle 600ml

B.Box - Spout Bottle 600ml

$35.95 NZD
Quick View

B.Box - Spout Bottle 600ml $35.95 NZD
Blush Crush B.Box Midnight Indigo Rose Strawberry Shake Blue Slate Ocean Breeze All Blacks Night Vision
B.Box - Spout Bottle 450ml

B.Box - Spout Bottle 450ml

$29.95 NZD
Quick View
B.Box - Spout Bottle 450ml $29.95 NZD
Chill Out Indigo Rose Blue Slate Ocean Breeze Strawberry Shake Emerald Forest Lilac Pop
Turquoise snack container with cartoon characters on a white background
B.Box - Snack Box

B.Box - Snack Box

from $22.95 NZD
Quick View

B.Box - Snack Box from $22.95 NZD
Bluey Playtime Batman Harry Potter Disney Frozen Spider-Man The Little Mermaid Chill Out B.Box Midnight Spearmint Blush Crush Lemon Twist Flamingo Fizz Blue Blaze Emerald Forest Lilac Pop Strawberry Shake Ocean Breeze Indigo Rose Blue Slate Night Vision Sugar Plum
Clear sippy cup with blue handles and top, featuring a Stich cartoon character, on a white background.
B.Box - Sippy Cup V2

B.Box - Sippy Cup V2

$22.95 NZD
Quick View

B.Box - Sippy Cup V2 $22.95 NZD
Looney Tunes Batman Blush Latte Ocean Pistachio Bubblegum Tutti Frutti Banana Split Boysenberry Winnie the Pooh Cherry Blossom Disney Angel Disney Stitch Glow in the Dark
Grey mini lunchbox with yellow bat symbol and car illustration on a white background
B.Box - Mini Lunch Box

B.Box - Mini Lunch Box

from $32.95 NZD
Quick View

B.Box - Mini Lunch Box from $32.95 NZD
Batman Disney Frozen Harry Potter The Little Mermaid Bluey Spider-Man Blush Crush Spearmint B.Box Midnight Flamingo Fizz Blue Blaze Lilac Pop Emerald Forest Indigo Rose Ocean Breeze Strawberry Shake Blue Slate Night Vision Sugar Plum
B.Box - Lunch Box

B.Box - Lunch Box

$44.95 NZD
Quick View

B.Box - Lunch Box $44.95 NZD
Blush Crush Spearmint Emerald Forest Strawberry Shake Sugar Plum Night Vision Blue Slate Indigo Rose Lilac Pop Flamingo Fizz Blue Blaze Ocean Breeze B.Box Midnight
insulated-food-jar-lilac-pop
B.Box - Insulated Food Jar

B.Box - Insulated Food Jar

$52.95 NZD
Quick View

B.Box - Insulated Food Jar $52.95 NZD
Lilac Pop Emerald Forest Indigo Rose Ocean Breeze Strawberry Shake Blue Slate Blush Crush Spearmint Midnight
Baby First - Training Pants

Baby First - Training Pants

$9.00 NZD
Quick View

Baby First - Training Pants $9.00 NZD
Small (9-12 months) / Navy Blue Small (9-12 months) / Baby Blue Small (9-12 months) / Turquoise Blue Small (9-12 months) / Bright Pink Small (9-12 months) / White Medium (12-24 months) / Sage Medium (12-24 months) / Beige Medium (12-24 months) / Blush Medium (12-24 months) / Olive Medium (12-24 months) / Ocean
B.Box - Insulated Drink Bottle 350ml

B.Box - Insulated Drink Bottle 350ml

from $44.95 NZD
Quick View
B.Box - Insulated Drink Bottle 350ml from $44.95 NZD
Bluey Lilac Pop Indigo Rose Strawberry Shake Emerald Forest Ocean Breeze Blue Slate
B.Box - Tritan Drink Bottle 450mls

B.Box - Tritan Drink Bottle 450mls

from $32.95 NZD
Quick View

B.Box - Tritan Drink Bottle 450mls from $32.95 NZD
Bingo Bluey Spearmint Emerald Forest Lilac Pop Indigo Rose Ocean Breeze Strawberry Shake Blue Slate Lemon Sherbet
B.Box - Connect-a-Cup

B.Box - Connect-a-Cup

$15.95 NZD
Quick View

B.Box - Connect-a-Cup $15.95 NZD
Sage Ocean Blush
Banz Carewear - Beachcomber Polarised Sunglasses

Banz Carewear - Beachcomber Polarised Sunglasses

$42.00 NZD
Quick View

Banz Carewear - Beachcomber Polarised Sunglasses $42.00 NZD
Mod Butterfly / Under 2 Years Cherry Floral / Under 2 Years Starry Night / Under 2 Years Bicycle Ride / 2-5 Years Confetti Green / Under 2 Years Charlotte Cawthorne / 2-5 Years Vespa Tour / Under 2 Years
Sale
Sleepytot - Silicone Divided Plate + Cutlery

Sleepytot - Silicone Divided Plate + Cutlery

$19.95 NZD $29.95 NZD
Quick View

Sleepytot - Silicone Divided Plate + Cutlery $19.95 NZD $29.95 NZD
Powder Blue Dusky Rose Sage Mustard
Sleepytot - Silicone Snack Cup

Sleepytot - Silicone Snack Cup

$18.95 NZD
Quick View

Sleepytot - Silicone Snack Cup $18.95 NZD
Powder Blue Dusky Rose
Sale
Matchstick Monkey - Animal Teether

Matchstick Monkey - Animal Teether

$22.95 NZD $26.95 NZD
Quick View
Matchstick Monkey - Animal Teether $22.95 NZD $26.95 NZD
NUK - Twist Bottle/Teat Brush

NUK - Twist Bottle/Teat Brush

$15.95 NZD
Quick View
NUK - Twist Bottle/Teat Brush $15.95 NZD
Crimson Blue Mint
Sale
Petite Eats - Mini Smoothie Cups

Petite Eats - Mini Smoothie Cups

$16.95 NZD $22.95 NZD
Quick View
Petite Eats - Mini Smoothie Cups $16.95 NZD $22.95 NZD
Mustard
Sale
Sleepytot - Silicone Dummy Holder Pacifier Case

Sleepytot - Silicone Dummy Holder Pacifier Case

$11.99 NZD $22.95 NZD
Quick View

Sleepytot - Silicone Dummy Holder Pacifier Case $11.99 NZD $22.95 NZD
Navy White
Ergopouch - Cocoon Swaddle Bag 2.5 Tog

Ergopouch - Cocoon Swaddle Bag 2.5 Tog

$79.95 NZD
Quick View

Ergopouch - Cocoon Swaddle Bag 2.5 Tog $79.95 NZD
Starbeam / Newborn Bon Appetit / Newborn Ink / Newborn Pink Daisies / Newborn Dragonflies / Newborn Willow / Newborn Oatmeal Marle / Newborn Grey Marle / Newborn Berries / Newborn
Doddl - Toddler Cutlery Case

Doddl - Toddler Cutlery Case

$19.95 NZD
Quick View

Doddl - Toddler Cutlery Case $19.95 NZD
NUK - Fresh Foods Mini Ice Lollies

NUK - Fresh Foods Mini Ice Lollies

$19.95 NZD
Quick View
NUK - Fresh Foods Mini Ice Lollies $19.95 NZD
Sale
Porter Green - Driss Stainless Steel Insulated Water Bottle

Porter Green - Driss Stainless Steel Insulated Water Bottle

$15.00 NZD $63.95 NZD
Quick View
Porter Green - Driss Stainless Steel Insulated Water Bottle $15.00 NZD $63.95 NZD
Kirov Snow Leopard Kalyan Brown Leopard
Sale
Porter Green - Urbb Reusable Bamboo Coffee Cup

Porter Green - Urbb Reusable Bamboo Coffee Cup

$9.99 NZD $37.99 NZD
Quick View

Porter Green - Urbb Reusable Bamboo Coffee Cup $9.99 NZD $37.99 NZD
Double Jumper Sweaters Mohave Blue Reptile Nigeria Giraffe
Sale
Lulla Sleep Owl - (seconds half price!)

Lulla Sleep Owl - (seconds half price!)

$39.99 NZD $79.99 NZD
Quick View

Lulla Sleep Owl - (seconds half price!) $39.99 NZD $79.99 NZD
Boon - Tripod Formula Dispenser

Boon - Tripod Formula Dispenser

$16.99 NZD
Quick View

Boon - Tripod Formula Dispenser $16.99 NZD
Brolly Sheets - Kids Car Seat Protection

Brolly Sheets - Kids Car Seat Protection

$19.95 NZD
Quick View

Brolly Sheets - Kids Car Seat Protection $19.95 NZD
Black Grey Navy
Moose - Cut-Proof Toddler Safety Harness

Moose - Cut-Proof Toddler Safety Harness

$34.99 NZD
Quick View

Moose - Cut-Proof Toddler Safety Harness $34.99 NZD
Aqua Blue Red
A baby sleep aid device called ZED, which mimics a car journey sending gentle vibrations through the babies mattress sending babies and children into a deep sleep.
Zed the Vibration Sleep Soother and Nightlight - Rockit

Zed the Vibration Sleep Soother and Nightlight - Rockit

$59.99 NZD
Quick View

Zed the Vibration Sleep Soother and Nightlight - Rockit $59.99 NZD
White earmuffs designed to be worn by babies with a stretchy pink band.
Ems 4 Kids- Baby Earmuffs 0-18M

Ems 4 Kids- Baby Earmuffs 0-18M

$73.95 NZD
Quick View

Ems 4 Kids- Baby Earmuffs 0-18M $73.95 NZD
Mombella - Soothing Mushroom Teether

Mombella - Soothing Mushroom Teether

$9.99 NZD
Quick View

Mombella - Soothing Mushroom Teether $9.99 NZD
Iron Green Beige Pink Blue Red Green Lavender Eucalyptus
easynight-blinds-portable-version
Easyblinds - Easynight Blackout Blind PORTABLE Kit

Easyblinds - Easynight Blackout Blind PORTABLE Kit

from $89.95 NZD
Quick View

Easyblinds - Easynight Blackout Blind PORTABLE Kit from $89.95 NZD
The Full coloured Purple Solar Buddie is a refillable sunscreen applicator for kids and babies of any age. It's easy to use, no mess and perfect for outdoor fun and travel.
Solar Buddies - One Sunscreen Applicator

Solar Buddies - One Sunscreen Applicator

from $19.99 NZD
Quick View

Solar Buddies - One Sunscreen Applicator from $19.99 NZD
Blue Green Pink Purple Nude Black Full Pink Full Blue Full Green Red
Sleepytot Baby Comforter with4 velcro paws holds dummies and teethers, helps baby self-soothe, reduces nighttime dummy runs. Sloth design, best selling.
Sleepytot Comforters - No More Dummy Runs

Sleepytot Comforters - No More Dummy Runs

from $34.95 NZD
Quick View

Sleepytot Comforters - No More Dummy Runs from $34.95 NZD
Sloth / NOT REQUIRED - my pacifier has a ring ie: BIBS Puppy / NOT REQUIRED - my pacifier has a ring ie: BIBS Green Dinosaur / NOT REQUIRED - my pacifier has a ring ie: BIBS Cow / NOT REQUIRED - my pacifier has a ring ie: BIBS Orange Fox / NOT REQUIRED - my pacifier has a ring ie: BIBS Grey Bunny / NOT REQUIRED - my pacifier has a ring ie: BIBS Cream Bunny / NOT REQUIRED - my pacifier has a ring ie: BIBS Blue Bunny / NOT REQUIRED - my pacifier has a ring ie: BIBS Pink Bunny / NOT REQUIRED - my pacifier has a ring ie: BIBS
SnoozeShade Air-Permeable Travel Cot Blackout Cover

SnoozeShade Air-Permeable Travel Cot Blackout Cover

$139.95 NZD
Quick View

SnoozeShade Air-Permeable Travel Cot Blackout Cover $139.95 NZD
Sale
Bumkins - Large Snack Sandwich Bag

Bumkins - Large Snack Sandwich Bag

$6.95 NZD $9.95 NZD
Quick View

Bumkins - Large Snack Sandwich Bag $6.95 NZD $9.95 NZD
Superman
Crane - Cool Mist Humidifier + Aroma Diffuser

Crane - Cool Mist Humidifier + Aroma Diffuser

$89.95 NZD
Quick View

Crane - Cool Mist Humidifier + Aroma Diffuser $89.95 NZD
Banz Carewear - Protective Earmuffs for 3+

Banz Carewear - Protective Earmuffs for 3+

$54.95 NZD
Quick View

Banz Carewear - Protective Earmuffs for 3+ $54.95 NZD
Grey Pink Blue Aqua Black Purple Lime Green Dark Green
Sale
Fuel Baby - Additional Sized Anti-Colic Teats

Fuel Baby - Additional Sized Anti-Colic Teats

$2.50 NZD $12.99 NZD
Quick View
Fuel Baby - Additional Sized Anti-Colic Teats $2.50 NZD $12.99 NZD
Sale
Matchstick Monkey - Teether and Gel Applicator

Matchstick Monkey - Teether and Gel Applicator

$15.00 NZD $25.95 NZD
Quick View

Matchstick Monkey - Teether and Gel Applicator $15.00 NZD $25.95 NZD
Baby Blue Pink Grey Blue Orange Sunshine Yellow Rubin Red
Safe T Sleep - Travel Sleepwrap Large

Safe T Sleep - Travel Sleepwrap Large

$169.95 NZD
Quick View
Safe T Sleep - Travel Sleepwrap Large $169.95 NZD
Cherub Baby -Reusable On the Go Mini Food Pouches 10pk

Cherub Baby -Reusable On the Go Mini Food Pouches 10pk

Sold Out
Quick View

Cherub Baby -Reusable On the Go Mini Food Pouches 10pk Sold Out
Pink & Orange Blue & Green