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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

On The Go

Our top picked products that will help you whilst out and about and on the go.
Sale
My Carry Potty - Toilet Training Step Stool

My Carry Potty - Toilet Training Step Stool

$29.95 NZD $34.94 NZD
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My Carry Potty - Toilet Training Step Stool $29.95 NZD $34.94 NZD
A small, 6cm white noise machine that plays sounds to soothes babies.
Rockit - Wooshh Sound Soother

Rockit - Wooshh Sound Soother

$49.95 NZD
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Rockit - Wooshh Sound Soother $49.95 NZD
Sale
Isoki - Kingston Duffel Bag

Isoki - Kingston Duffel Bag

$87.96 NZD $109.95 NZD
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Isoki - Kingston Duffel Bag $87.96 NZD $109.95 NZD
Nylon Black Redwood Sienna
This Lavender Haakaa Fresh Food Feeder Mini Combo safely introduces new flavours, soothes teething gums, and prevents choking with frozen food portions.
Haakaa - Fresh Food Feeder Mini Combo

Haakaa - Fresh Food Feeder Mini Combo

$32.50 NZD
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Haakaa - Fresh Food Feeder Mini Combo $32.50 NZD
Copper Oatmeal Pumpkin Blush Sky Blue Mustard Pea Green Lavender
sport-spout-600ml-bottle-blush-crush
B.Box - Spout Bottle 600ml

B.Box - Spout Bottle 600ml

$35.95 NZD
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B.Box - Spout Bottle 600ml $35.95 NZD
Blush Crush B.Box Midnight Indigo Rose Strawberry Shake Blue Slate Ocean Breeze All Blacks
B.Box - Spout Bottle 450ml

B.Box - Spout Bottle 450ml

$29.95 NZD
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B.Box - Spout Bottle 450ml $29.95 NZD
Lemon Twist Chill Out Indigo Rose Blue Slate Ocean Breeze Strawberry Shake
B.Box - Snack Box

B.Box - Snack Box

from $22.95 NZD
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B.Box - Snack Box from $22.95 NZD
Batman Harry Potter Disney Frozen Bluey Spider-Man The Little Mermaid Chill Out B.Box Midnight Spearmint Blush Crush Lemon Twist Flamingo Fizz Blue Blaze Emerald Forest Lilac Pop Strawberry Shake Ocean Breeze Indigo Rose Blue Slate Looney Tunes
Clear sippy cup with blue handles and top, featuring a Stich cartoon character, on a white background.
B.Box - Sippy Cup V2

B.Box - Sippy Cup V2

from $21.95 NZD
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B.Box - Sippy Cup V2 from $21.95 NZD
Looney Tunes Batman Blush Latte Ocean Pistachio Bubblegum Tutti Frutti Banana Split Boysenberry Winnie the Pooh Cherry Blossom Disney Angel Disney Stitch
Grey mini lunchbox with yellow bat symbol and car illustration on a white background
B.Box - Mini Lunch Box

B.Box - Mini Lunch Box

from $32.95 NZD
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B.Box - Mini Lunch Box from $32.95 NZD
Batman Disney Frozen Harry Potter The Little Mermaid Bluey Spider-Man Blush Crush Spearmint Chill Out B.Box Midnight Lemon Twist Flamingo Fizz Blue Blaze Lilac Pop Emerald Forest Indigo Rose Ocean Breeze Strawberry Shake Blue Slate
B.Box - Lunch Box

B.Box - Lunch Box

$42.95 NZD
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B.Box - Lunch Box $42.95 NZD
Spearmint Chill Out B.Box Midnight Flamingo Fizz Blue Blaze Emerald Forest Lemon Twist Ocean Breeze Blue Slate Blush Crush Indigo Rose Lilac Pop Strawberry Shake
insulated-food-jar-lilac-pop
B.Box - Insulated Food Jar

B.Box - Insulated Food Jar

$49.95 NZD
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B.Box - Insulated Food Jar $49.95 NZD
Lilac Pop Emerald Forest Indigo Rose Ocean Breeze Strawberry Shake Blue Slate
Baby First - Training Pants

Baby First - Training Pants

$9.00 NZD
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Baby First - Training Pants $9.00 NZD
Small (9-12 months) / Navy Blue Small (9-12 months) / Baby Blue Small (9-12 months) / Turquoise Blue Small (9-12 months) / Bright Pink Small (9-12 months) / White Medium (12-24 months) / Sage Medium (12-24 months) / Beige Medium (12-24 months) / Blush Medium (12-24 months) / Olive Medium (12-24 months) / Ocean
B.Box - Insulated Drink Bottle 350ml

B.Box - Insulated Drink Bottle 350ml

from $44.95 NZD
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B.Box - Insulated Drink Bottle 350ml from $44.95 NZD
Bluey Lemon Twist Chill Out Lilac Pop Indigo Rose Strawberry Shake Emerald Forest Ocean Breeze Blue Slate
B.Box - Tritan Drink Bottle 450mls

B.Box - Tritan Drink Bottle 450mls

from $32.95 NZD
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B.Box - Tritan Drink Bottle 450mls from $32.95 NZD
Bingo Bluey Spearmint Emerald Forest Lilac Pop Indigo Rose Ocean Breeze Strawberry Shake Blue Slate Lemon Sherbet
B.Box - Connect-a-Cup

B.Box - Connect-a-Cup

$15.95 NZD
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B.Box - Connect-a-Cup $15.95 NZD
Ocean Blush Sage
Buki Baby - Polarised Baby Shades

Buki Baby - Polarised Baby Shades

$59.95 NZD
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Buki Baby - Polarised Baby Shades $59.95 NZD
Pink Ivory Blue Black Pink Black Blue Berry Sage
Bumkins - Super Suction Silicone Grip Dish with Lid

Bumkins - Super Suction Silicone Grip Dish with Lid

Sold Out
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Bumkins - Super Suction Silicone Grip Dish with Lid Sold Out
Blue Lavender Grey
Skip Hop - Mini Backpack with Rein

Skip Hop - Mini Backpack with Rein

Sold Out
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Skip Hop - Mini Backpack with Rein Sold Out
Sale
Hooki - Duo Pram Clip Set

Hooki - Duo Pram Clip Set

$24.95 NZD $39.95 NZD
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Hooki - Duo Pram Clip Set $24.95 NZD $39.95 NZD
Light Blue
Banz Carewear - Beachcomber Polarised Sunglasses

Banz Carewear - Beachcomber Polarised Sunglasses

$42.00 NZD
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Banz Carewear - Beachcomber Polarised Sunglasses $42.00 NZD
Mod Butterfly / Under 2 Years Cherry Floral / Under 2 Years Starry Night / Under 2 Years Bicycle Ride / 2-5 Years Confetti Green / Under 2 Years Vespa Tour / Under 2 Years
Sale
Sleepytot - Silicone Divided Plate + Cutlery

Sleepytot - Silicone Divided Plate + Cutlery

$19.95 NZD $29.95 NZD
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Sleepytot - Silicone Divided Plate + Cutlery $19.95 NZD $29.95 NZD
Powder Blue Dusky Rose Sage Mustard
Sleepytot - Silicone Snack Cup

Sleepytot - Silicone Snack Cup

$18.95 NZD
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Sleepytot - Silicone Snack Cup $18.95 NZD
Powder Blue Dusky Rose
Sale
Matchstick Monkey - Animal Teether

Matchstick Monkey - Animal Teether

$22.95 NZD $26.95 NZD
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Matchstick Monkey - Animal Teether $22.95 NZD $26.95 NZD
NUK - Twist Bottle/Teat Brush

NUK - Twist Bottle/Teat Brush

$15.95 NZD
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NUK - Twist Bottle/Teat Brush $15.95 NZD
Crimson Blue
Mushie - Snack Cup

Mushie - Snack Cup

$29.95 NZD
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Mushie - Snack Cup $29.95 NZD
Pale Daffodil Soft Lilac Blush Stone Dried Thyme Cloudy Mauve Cambridge Blue Powder Blue
Petite Eats - Mini Smoothie Cups

Petite Eats - Mini Smoothie Cups

$22.95 NZD
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Petite Eats - Mini Smoothie Cups $22.95 NZD
Sage Dusty Lilac Sand Mustard Overcast
Sale
Sleepytot - Silicone Dummy Holder Pacifier Case

Sleepytot - Silicone Dummy Holder Pacifier Case

$11.47 NZD $22.95 NZD
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Sleepytot - Silicone Dummy Holder Pacifier Case $11.47 NZD $22.95 NZD
Caramel Navy White
The ergoPouch Cocoon Swaddle in 2.5 Tog, an easier way for parents to swaddle their baby.
Ergopouch - Cocoon Swaddle Bag 2.5 Tog

Ergopouch - Cocoon Swaddle Bag 2.5 Tog

$79.95 NZD
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Ergopouch - Cocoon Swaddle Bag 2.5 Tog $79.95 NZD
Petit Pretzel / 0-3 Months Bon Appetit / 0-3 Months Pink Daisies / 0-3 Months Dragonflies / 0-3 Months Willow / 0-3 Months Oatmeal Marle / 0-3 Months Grey Marle / 6-12 Months Berries / 6-12 Months
Doddl - Toddler Cutlery Case

Doddl - Toddler Cutlery Case

$19.95 NZD
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Doddl - Toddler Cutlery Case $19.95 NZD
Petite Eats - Sippy Cup

Petite Eats - Sippy Cup

$39.95 NZD
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Petite Eats - Sippy Cup $39.95 NZD
Petal Sand
NUK - Fresh Foods Mini Ice Lollies

NUK - Fresh Foods Mini Ice Lollies

$19.95 NZD
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NUK - Fresh Foods Mini Ice Lollies $19.95 NZD
Sale
Porter Green - Driss Stainless Steel Insulated Water Bottle

Porter Green - Driss Stainless Steel Insulated Water Bottle

$15.00 NZD $42.95 NZD
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Porter Green - Driss Stainless Steel Insulated Water Bottle $15.00 NZD $42.95 NZD
Bruges Latte Strassen Steel Trondheim Black Kirov Snow Leopard Kalyan Brown Leopard
Sale
Porter Green - Urbb Reusable Bamboo Coffee Cup

Porter Green - Urbb Reusable Bamboo Coffee Cup

$9.99 NZD $37.99 NZD
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Porter Green - Urbb Reusable Bamboo Coffee Cup $9.99 NZD $37.99 NZD
Double Jumper Sweaters Mohave Blue Reptile Nigeria Giraffe
Lulla by Roro - Lulla Sleep Owl (24 Hours of Heartbeat and Breathing)

Lulla by Roro - Lulla Sleep Owl (24 Hours of Heartbeat and Breathing)

$79.99 NZD
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Lulla by Roro - Lulla Sleep Owl (24 Hours of Heartbeat and Breathing) $79.99 NZD
Sale
Mushie - Silicone Pacifier Case

Mushie - Silicone Pacifier Case

$20.00 NZD $34.99 NZD
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Mushie - Silicone Pacifier Case $20.00 NZD $34.99 NZD
Natural Stone Grey Cloudy Mauve
Boon - Tripod Formula Dispenser

Boon - Tripod Formula Dispenser

$16.99 NZD
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Boon - Tripod Formula Dispenser $16.99 NZD
Crane - Ultrasonic Personal Humidifier and Aroma Diffuser

Crane - Ultrasonic Personal Humidifier and Aroma Diffuser

$89.95 NZD
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Crane - Ultrasonic Personal Humidifier and Aroma Diffuser $89.95 NZD
Moose - See-My-Baby Back Seat Car Mirror

Moose - See-My-Baby Back Seat Car Mirror

$29.99 NZD
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Moose - See-My-Baby Back Seat Car Mirror $29.99 NZD
Sale
Petite Eats - No Spill Silicone Snack Container

Petite Eats - No Spill Silicone Snack Container

$17.95 NZD $27.95 NZD
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Petite Eats - No Spill Silicone Snack Container $17.95 NZD $27.95 NZD
Peony/Romee Sandstone/Overcast
Brolly Sheets - Kids Car Seat Protection

Brolly Sheets - Kids Car Seat Protection

$19.95 NZD
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Brolly Sheets - Kids Car Seat Protection $19.95 NZD
Black Grey Navy
Moose - Cut-Proof Toddler Safety Harness

Moose - Cut-Proof Toddler Safety Harness

$34.99 NZD
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Moose - Cut-Proof Toddler Safety Harness $34.99 NZD
Aqua Blue Red
Zed the Vibration Sleep Soother and Nightlight - Rockit

Zed the Vibration Sleep Soother and Nightlight - Rockit

$59.99 NZD
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Zed the Vibration Sleep Soother and Nightlight - Rockit $59.99 NZD
White earmuffs designed to be worn by babies with a stretchy pink band.
Ems 4 Kids- Baby Earmuffs 0-18M

Ems 4 Kids- Baby Earmuffs 0-18M

$73.95 NZD
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Ems 4 Kids- Baby Earmuffs 0-18M $73.95 NZD
Mushie - Pacifier Clips

Mushie - Pacifier Clips

$34.99 NZD
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Mushie - Pacifier Clips $34.99 NZD
Yellow Sage Cadet Blue Cloud Dried Thyme Iron Blush Mauve Cloudy Mauve
Mombella - Soothing Mushroom Teether

Mombella - Soothing Mushroom Teether

$9.99 NZD
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Mombella - Soothing Mushroom Teether $9.99 NZD
Iron Green Beige Pink Blue Red Green Lavender Eucalyptus
Purely Baby - Disposable Changing Mats 10pc

Purely Baby - Disposable Changing Mats 10pc

$8.95 NZD
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Purely Baby - Disposable Changing Mats 10pc $8.95 NZD
easynight-blinds-portable-version
Easyblinds - Easynight Blackout Blind PORTABLE Kit

Easyblinds - Easynight Blackout Blind PORTABLE Kit

from $89.95 NZD
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Easyblinds - Easynight Blackout Blind PORTABLE Kit from $89.95 NZD
The Full coloured Purple Solar Buddie is a refillable sunscreen applicator for kids and babies of any age. It's easy to use, no mess and perfect for outdoor fun and travel.
Solar Buddies - One Sunscreen Applicator

Solar Buddies - One Sunscreen Applicator

$24.95 NZD
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Solar Buddies - One Sunscreen Applicator $24.95 NZD
Blue Green Pink Purple Nude Black Full Pink Full Blue Full Green