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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

On The Go

Our top picked products that will help you whilst out and about and on the go.
Hackerlily Hipsurfer Carrier - Vegan Leather

Hackerlily Hipsurfer Carrier - Vegan Leather

$255.00 NZD
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Hackerlily Hipsurfer Carrier - Vegan Leather $255.00 NZD
Black & Black Hardware Black & Gold Hardware Tan Taupe
Noody Bedtime Bestie is a magnesium spray suitable for ages 3 months and up. It helps to relax and fall into a deep sleep.
Noody - Bedtime Bestie | Magnesium Spray

Noody - Bedtime Bestie | Magnesium Spray

$34.95 NZD
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Noody - Bedtime Bestie | Magnesium Spray $34.95 NZD
Colour Me Kids - Washable Colouring In Tablecloth Set

Colour Me Kids - Washable Colouring In Tablecloth Set

from $59.99 NZD
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Colour Me Kids - Washable Colouring In Tablecloth Set from $59.99 NZD
An Insulated drinkbottle by B.Box with the Little Mermaid on it.
B.Box - Disney 500ml Insulated Drink Bottle

B.Box - Disney 500ml Insulated Drink Bottle

$54.95 NZD
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B.Box - Disney 500ml Insulated Drink Bottle $54.95 NZD
The Little Mermaid Spider-Man Harry Potter Frozen
Sale
A periwinkle coloured beanie by Crywolf made to fit kids under 5. Perfect for autumn and winter days and made with a Polylana® recyclable fibre
Crywolf - Alpine Beanie

Crywolf - Alpine Beanie

$29.95 NZD $44.95 NZD
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Crywolf - Alpine Beanie $29.95 NZD $44.95 NZD
Periwinkle / Small (52cm) Fern / Small (52cm)
LatchLight is a sleep-friendly wearable nightlight for easy, hands-free nighttime feedings, ensuring proper latch and minimal disruption.
LatchLight - Sleep Friendly Wearable Nightlight

LatchLight - Sleep Friendly Wearable Nightlight

$64.95 NZD
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LatchLight - Sleep Friendly Wearable Nightlight $64.95 NZD
Chai Baby Blue Bunny Backpack for kids with a carrier on the front to hold a child's favourite toy.
Chai Baby Backpack with Front Harness

Chai Baby Backpack with Front Harness

$61.99 NZD
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Chai Baby Backpack with Front Harness $61.99 NZD
Blue Bunny Backpack Beige Dino
b.box silicone spout cup latte
B.Box - Silicone Spout Cup

B.Box - Silicone Spout Cup

$26.95 NZD
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B.Box - Silicone Spout Cup $26.95 NZD
Latte Blush Ocean Sage
Milton - Anti-Bacterial Tablets

Milton - Anti-Bacterial Tablets

$14.95 NZD
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Milton - Anti-Bacterial Tablets $14.95 NZD
milton-surface-spray
Milton - Antibacterial Surface Spray 500ml

Milton - Antibacterial Surface Spray 500ml

$9.95 NZD
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Milton - Antibacterial Surface Spray 500ml $9.95 NZD
Melii - Luxe Silicone Food Cups

Melii - Luxe Silicone Food Cups

$14.95 NZD
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Melii - Luxe Silicone Food Cups $14.95 NZD
Chino Club - Insulated Smoothie Cup

Chino Club - Insulated Smoothie Cup

$44.95 NZD
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Chino Club - Insulated Smoothie Cup $44.95 NZD
Moana Happy Fruits Pink Daisy Happy Suns
melii-formula-storage-container-pink_1
Melii Formula Storage Container

Melii Formula Storage Container

$14.95 NZD
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Melii Formula Storage Container $14.95 NZD
Pink Blue
Sale
GoBe - Lunchbox

GoBe - Lunchbox

$59.95 NZD $69.95 NZD
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GoBe - Lunchbox $59.95 NZD $69.95 NZD
Blueberry Blue Pink Watermelon
Melii - 2 Tier Bento Box

Melii - 2 Tier Bento Box

$24.95 NZD
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Melii - 2 Tier Bento Box $24.95 NZD
Luxe Pink Pink Blue
snack-tubs-berry
B.Box - Snack Tub

B.Box - Snack Tub

$24.95 NZD
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B.Box - Snack Tub $24.95 NZD
Ocean Forest Berry
slumbertot-inflatable-travel-bed
SlumberTot Inflatable Travel Bed

SlumberTot Inflatable Travel Bed

$199.95 NZD
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SlumberTot Inflatable Travel Bed $199.95 NZD
6 Beige Silicone Pacifiers designed to mimic the breastfeeding style from babies 0-18 months.
Frigg - 6 Pack Silicone Pacifiers

Frigg - 6 Pack Silicone Pacifiers

$49.95 NZD
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Frigg - 6 Pack Silicone Pacifiers $49.95 NZD
Cinnamon Charm / Size 1 (0-6M) Endless Sea / Size 1 (0-6M) Blooming Love / Size 1 (0-6M)
6 Pink Silicone Pacifiers designed to mimic the breastfeeding style from babies 0-18 months.
Frigg - 6 Pack Latex Pacifiers

Frigg - 6 Pack Latex Pacifiers

$49.95 NZD
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Frigg - 6 Pack Latex Pacifiers $49.95 NZD
Cinnamon Charm / Size 1 (0-6M) Endless Sea / Size 1 (0-6M) Blooming Love / Size 1 (0-6M)
Sale
ponytail-bucket-sun-hat-khaki-ruffle
Bedhead - Core Range Kids Bucket Hat (2-13Y)

Bedhead - Core Range Kids Bucket Hat (2-13Y)

$29.99 NZD $44.95 NZD
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Bedhead - Core Range Kids Bucket Hat (2-13Y) $29.99 NZD $44.95 NZD
Chambray / 2-3 Years (52cm) / Classic Khaki / 2-3 Years (52cm) / Classic Grey / 3-6 Years (54cm) / Classic Pink / 3-6 Years (54cm) / Ponytail Soft Lilac / 3-6 Years (54cm) / Ponytail Denim Ruffle / 2-3 Years (52cm) / Ponytail Khaki Ruffle / 2-3 Years (52cm) / Ponytail
Sale
Bedhead Swim Legionnaire Beach Hat | Clearance Styles

Bedhead Swim Legionnaire Beach Hat | Clearance Styles

$24.99 NZD $36.95 NZD
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Bedhead Swim Legionnaire Beach Hat | Clearance Styles $24.99 NZD $36.95 NZD
Mermaid / 0-3 Months (37cm) Turtle / 0-3 Months (37cm)
Melii - 4 Compartment Snackle Box

Melii - 4 Compartment Snackle Box

$14.95 NZD
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Melii - 4 Compartment Snackle Box $14.95 NZD
Subo - Bottle Handles

Subo - Bottle Handles

$14.95 NZD
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Subo - Bottle Handles $14.95 NZD
Duck Egg Musk Grey
SpraySafe alcohol-free sanitizer with hypochlorous acid, kills 99.9% of germs, safe for all ages, perfect for hands, surfaces, and toys.
SpraySafe - Hypochlorous Acid Spray 140ml

SpraySafe - Hypochlorous Acid Spray 140ml

$24.95 NZD
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SpraySafe - Hypochlorous Acid Spray 140ml $24.95 NZD
LilacPop
B.Box - Insulated Sport Spout Bottle 500ml

B.Box - Insulated Sport Spout Bottle 500ml

$49.95 NZD
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B.Box - Insulated Sport Spout Bottle 500ml $49.95 NZD
Lilac Pop B.Box Midnight Indigo Rose Emerald Forest Blush Crush Blue Slate Ocean Breeze Strawberry Shake
My Carry Potty - My Little Trainer Seat

My Carry Potty - My Little Trainer Seat

$39.99 NZD
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My Carry Potty - My Little Trainer Seat $39.99 NZD
Pearl Grey Blush Pink Sage Green Beige
My Carry Potty - My Little Step Stool

My Carry Potty - My Little Step Stool

$35.99 NZD
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My Carry Potty - My Little Step Stool $35.99 NZD
baby-shusher-sloth
Baby Shusher - Sloth Shusher

Baby Shusher - Sloth Shusher

$99.99 NZD
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Baby Shusher - Sloth Shusher $99.99 NZD
Melii - Pacifier Pod

Melii - Pacifier Pod

from $9.95 NZD
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Melii - Pacifier Pod from $9.95 NZD
Pink / 1 Pack Blue / 1 Pack
Pair of brown maroon socks on a white background
Lamington- Crew Merino Socks

Lamington- Crew Merino Socks

$20.95 NZD
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Lamington- Crew Merino Socks $20.95 NZD
Fig / 0-3 Months West / 0-3 Months Pearl / 0-3 Months Savile / 0-3 Months Pilot / 0-3 Months Tahnee / 0-3 Months Tui / 0-3 Months Baby Bunny / 0-3 Months Squirrel / 0-3 Months Thistle / 0-3 Months Beau / 0-3 Months Petal / 0-3 Months Wanaka / 0-3 Months Ted / 0-3 Months Baby Fox / 0-3 Months Holland / 0-3 Months Rosa / 0-3 Months Cherry / 0-3 Months
B.BoxSpoutCupBlush
B.Box - Spout Cup

B.Box - Spout Cup

Sold Out
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B.Box - Spout Cup Sold Out
Blush Ocean Sage
Nestling - Out & About Change Mat

Nestling - Out & About Change Mat

$24.95 NZD
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Nestling - Out & About Change Mat $24.95 NZD
Pink Ditsy Moss Check Grey Stripe Oat Sunshine Black Surfs Up Whales
Sale
Blinky - BlinkyWarm All Season Buggy Cover

Blinky - BlinkyWarm All Season Buggy Cover

$119.99 NZD $165.00 NZD
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Blinky - BlinkyWarm All Season Buggy Cover $119.99 NZD $165.00 NZD
Blinky Space Blinky Silver Blinky-Milk
QLife - QueezeEase

QLife - QueezeEase

$34.95 NZD
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QLife - QueezeEase $34.95 NZD
Sale
A hat for grandmas to wear. Dark green with the words in white saying 'g-ma'.
Mum Club Cap

Mum Club Cap

$44.95 NZD $56.00 NZD
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Mum Club Cap $44.95 NZD $56.00 NZD
moogoo-natural -nappy-balm
Moogoo - Nappy Balm

Moogoo - Nappy Balm

$18.50 NZD
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Moogoo - Nappy Balm $18.50 NZD
lunch-tub-berry
B.Box - Lunch Tub

B.Box - Lunch Tub

$16.95 NZD
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B.Box - Lunch Tub $16.95 NZD
Ocean Forest Berry
training-cup-sage
B.Box - Training Cup

B.Box - Training Cup

$15.95 NZD
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B.Box - Training Cup $15.95 NZD
Sage Ocean Blush
Melii - Spin Snack Container

Melii - Spin Snack Container

$24.95 NZD
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Melii - Spin Snack Container $24.95 NZD
Luxe Pink Luxe Blue Blue Pink
Sale
insulated-flip-top-1l-bottle-pool-side
B.Box - Insulated Flip Top 1 Litre Bottle

B.Box - Insulated Flip Top 1 Litre Bottle

$39.99 NZD $69.95 NZD
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B.Box - Insulated Flip Top 1 Litre Bottle $39.99 NZD $69.95 NZD
Pool Side
Sale
Bedhead - Core Range - Baby & Toddler Bucket Hat (0-3Y)

Bedhead - Core Range - Baby & Toddler Bucket Hat (0-3Y)

$29.99 NZD $42.95 NZD
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Bedhead - Core Range - Baby & Toddler Bucket Hat (0-3Y) $29.99 NZD $42.95 NZD
Denim Ruffle / 0-3 Months (37cm) Chambray / 3-6 Months (42cm) Khaki / 3-6 Months (42cm) Blush / 3-6 Months (42cm) Grey / 3-6 Months (42cm) Blush Ruffle / 0-3 Months (37cm) White Ruffle / 3-6 Months (42cm) Navy / 3-6 Months (42cm) Soft Lilac / 3-6 Months (42cm)
Melii - Snap & Go Pods 4 Pack

Melii - Snap & Go Pods 4 Pack

$19.95 NZD
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Melii - Snap & Go Pods 4 Pack $19.95 NZD
Blue portable speaker on a white background
Yogasleep- Hushh 2

Yogasleep- Hushh 2

$69.95 NZD
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Yogasleep- Hushh 2 $69.95 NZD
Gray Light Blue
Sale
Bumkins - Bento Box 3 Section - Jelly Silicone

Bumkins - Bento Box 3 Section - Jelly Silicone

$29.99 NZD $44.95 NZD
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Bumkins - Bento Box 3 Section - Jelly Silicone $29.99 NZD $44.95 NZD
Pink Jelly
Lässig - Tiny Backpack

Lässig - Tiny Backpack

$39.95 NZD
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Lässig - Tiny Backpack $39.95 NZD
Lassig Racoon Lassig Excavator Lassig Fox Lassig Chinchilla Lassig Tractor Lassig Bunny Lassig Lion Lassig Fire Engine
the-gigi-bag-neoprene-tote-bag-black-beige
Prene - The Gigi Bag Neoprene Tote Bag

Prene - The Gigi Bag Neoprene Tote Bag

$99.95 NZD
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Prene - The Gigi Bag Neoprene Tote Bag $99.95 NZD
The Prene Saturday bag is the perfect baby or overnight bag for parents. It has 14 compartments and insulated bottle pockets too, making it practical yet stylish for parents on the go.
Prene - The Saturday Bag Neoprene Tote | Baby & Travel Bag

Prene - The Saturday Bag Neoprene Tote | Baby & Travel Bag

$249.00 NZD
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Prene - The Saturday Bag Neoprene Tote | Baby & Travel Bag $249.00 NZD
This Prene Sunday Bag is a versatile, vegan-friendly diaper bag with 14 pockets, a matching mini bag, changing mat, and a separate bottom compartment.
Prene - The Sunday Bag Neoprene Tote | Baby & Travel Bag

Prene - The Sunday Bag Neoprene Tote | Baby & Travel Bag

$199.99 NZD
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Prene - The Sunday Bag Neoprene Tote | Baby & Travel Bag $199.99 NZD