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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

On The Go

Our top picked products that will help you whilst out and about and on the go.
My Carry Potty - My Little Trainer Seat

My Carry Potty - My Little Trainer Seat

$39.99 NZD
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My Carry Potty - My Little Trainer Seat $39.99 NZD
Pearl Grey Blush Pink Sage Green
My Carry Potty - My Little Step Stool

My Carry Potty - My Little Step Stool

$35.99 NZD
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My Carry Potty - My Little Step Stool $35.99 NZD
baby-shusher-sloth
Baby Shusher - Sloth Shusher

Baby Shusher - Sloth Shusher

$99.99 NZD
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Baby Shusher - Sloth Shusher $99.99 NZD
Melii - Pacifier Pod

Melii - Pacifier Pod

from $9.95 NZD
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Melii - Pacifier Pod from $9.95 NZD
Pink / 1 Pack Blue / 1 Pack
Lamington- Crew Merino Socks

Lamington- Crew Merino Socks

from $19.95 NZD
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Lamington- Crew Merino Socks from $19.95 NZD
Lamington Matilda / 0-3 Months Lamington Daisy / 0-3 Months Pilot / 0-3 Months Baltic / 0-3 Months Tahnee / 0-3 Months Tui / 0-3 Months Asta / 0-3 Months Baby Bunny / 0-3 Months Squirrel / 0-3 Months Apple / 0-3 Months Thistle / 0-3 Months Beau / 0-3 Months Plum / 0-3 Months Petal / 0-3 Months Wanaka / 0-3 Months Ted / 0-3 Months Candy / 0-3 Months Baby Fox / 0-3 Months
B.BoxSpoutCupBlush
B.Box - Spout Cup

B.Box - Spout Cup

$16.95 NZD
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B.Box - Spout Cup $16.95 NZD
Blush Ocean Sage
The Prene Haven Backpack is a great nappy bag or everyday backpack for Mums and dads.
Prene - The Haven Backpack

Prene - The Haven Backpack

Sold Out
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Prene - The Haven Backpack Sold Out
Nestling - Out & About Change Mat

Nestling - Out & About Change Mat

$24.95 NZD
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Nestling - Out & About Change Mat $24.95 NZD
Pink Ditsy Moss Check Grey Stripe Oat Sunshine Black Surfs Up Whales
Blinky - BlinkyWarm All Season Buggy Cover

Blinky - BlinkyWarm All Season Buggy Cover

$165.00 NZD
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Blinky - BlinkyWarm All Season Buggy Cover $165.00 NZD
Blinky Space Blinky Silver Blinky-Milk
QLife - QueezeEase

QLife - QueezeEase

$34.95 NZD
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QLife - QueezeEase $34.95 NZD
A brown hat for the mums in their Mum era.
Mum Club Cap

Mum Club Cap

$54.95 NZD
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Mum Club Cap $54.95 NZD
Sold Out
moogoo-natural -nappy-balm
Moogoo - Nappy Balm

Moogoo - Nappy Balm

Sold Out
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Moogoo - Nappy Balm Sold Out
lunch-tub-berry
B.Box - Lunch Tub

B.Box - Lunch Tub

$16.95 NZD
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B.Box - Lunch Tub $16.95 NZD
Forest Ocean Berry
training-cup-sage
B.Box - Training Cup

B.Box - Training Cup

$15.95 NZD
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B.Box - Training Cup $15.95 NZD
Sage Blush Ocean
Melii - Spin Snack Container

Melii - Spin Snack Container

$24.95 NZD
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Melii - Spin Snack Container $24.95 NZD
Luxe Blue Luxe Pink Blue Pink
Mushie - No Drop Teether

Mushie - No Drop Teether

Sold Out
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Mushie - No Drop Teether Sold Out
Yellow Tradewinds
Sale
insulated-flip-top-1l-bottle-pink-paradise
B.Box - Insulated Flip Top 1 Litre Bottle

B.Box - Insulated Flip Top 1 Litre Bottle

$52.46 NZD $69.95 NZD
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B.Box - Insulated Flip Top 1 Litre Bottle $52.46 NZD $69.95 NZD
Pink Paradise Melon Mist Pool Side Lilac Love Lime Time Bbox Deep Space
B.Box - Pastel 3 Pack Mini Spoon

B.Box - Pastel 3 Pack Mini Spoon

$14.95 NZD
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B.Box - Pastel 3 Pack Mini Spoon $14.95 NZD
Bedhead - Core Range - Baby & Toddler Bucket Hat (0-3Y)

Bedhead - Core Range - Baby & Toddler Bucket Hat (0-3Y)

$34.95 NZD
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Bedhead - Core Range - Baby & Toddler Bucket Hat (0-3Y) $34.95 NZD
Denim Ruffle / 0-3 Months (37cm) Chambray / 3-6 Months (42cm) Khaki / 3-6 Months (42cm) Blush / 3-6 Months (42cm) Grey / 3-6 Months (42cm) Blush Ruffle / 0-3 Months (37cm) White Ruffle / 3-6 Months (42cm) Navy / 3-6 Months (42cm) Soft Lilac / 3-6 Months (42cm)
sightseer-girls-reversible-wide-brimmed-meredith
Bedhead - Girls Wide-Brimmed Sun Bonnet

Bedhead - Girls Wide-Brimmed Sun Bonnet

$44.95 NZD
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Bedhead - Girls Wide-Brimmed Sun Bonnet $44.95 NZD
Meredith / 6-12 Months (46-50cm) Paris / 6-12 Months (46-50cm)
Melii - Snap & Go Pods 4 Pack

Melii - Snap & Go Pods 4 Pack

$19.95 NZD
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Melii - Snap & Go Pods 4 Pack $19.95 NZD
Blue portable speaker on a white background
Yogasleep- Hushh 2

Yogasleep- Hushh 2

$69.95 NZD
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Yogasleep- Hushh 2 $69.95 NZD
Gray Light Blue
Sale
Bumkins - Bento Box 3 Section - Jelly Silicone

Bumkins - Bento Box 3 Section - Jelly Silicone

$39.95 NZD $44.95 NZD
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Bumkins - Bento Box 3 Section - Jelly Silicone $39.95 NZD $44.95 NZD
Purple Jelly Pink Jelly Green Jelly
Lässig - Tiny Backpack

Lässig - Tiny Backpack

$49.95 NZD
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Lässig - Tiny Backpack $49.95 NZD
Lassig Racoon Lassig Excavator Lassig Fox Lassig Chinchilla Lassig Tractor Lassig Bunny Lassig Dino Green Lassig Lion Lassig Fire Engine
the-brighton-bag-black
Prene - The Brighton Bag Neoprene Tote Bag

Prene - The Brighton Bag Neoprene Tote Bag

$99.95 NZD
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Prene - The Brighton Bag Neoprene Tote Bag $99.95 NZD
the-gigi-bag-neoprene-tote-bag-black-beige
Prene - The Gigi Bag Neoprene Tote Bag

Prene - The Gigi Bag Neoprene Tote Bag

$99.95 NZD
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Prene - The Gigi Bag Neoprene Tote Bag $99.95 NZD
The Prene Saturday bag is the perfect baby or overnight bag for parents. It has 14 compartments and insulated bottle pockets too, making it practical yet stylish for parents on the go.
Prene - The Saturday Bag Neoprene Tote | Baby & Travel Bag

Prene - The Saturday Bag Neoprene Tote | Baby & Travel Bag

Sold Out
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Prene - The Saturday Bag Neoprene Tote | Baby & Travel Bag Sold Out
This Prene Sunday Bag is a versatile, vegan-friendly diaper bag with 14 pockets, a matching mini bag, changing mat, and a separate bottom compartment.
Prene - The Sunday Bag Neoprene Tote | Baby & Travel Bag

Prene - The Sunday Bag Neoprene Tote | Baby & Travel Bag

$169.95 NZD
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Prene - The Sunday Bag Neoprene Tote | Baby & Travel Bag $169.95 NZD
Sale
Nuk stackable food pots are made for storing puree and leftover food to keep in the fridge or the freezer.
Nuk - Stackable Food Pots

Nuk - Stackable Food Pots

$13.95 NZD $16.95 NZD
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Nuk - Stackable Food Pots $13.95 NZD $16.95 NZD
An ideal learner bottle to transition to after babies come off the bottle.
NUK for Nature Learner Bottle | 150ml

NUK for Nature Learner Bottle | 150ml

$23.95 NZD
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NUK for Nature Learner Bottle | 150ml $23.95 NZD
Nude Sage
NUK for Nature baby bottle gives the baby the same drinking sensation as at a parent’s breast. Recommended by paediatricians and midwives. 150ml Nude colour.
NUK - NUK for Nature Baby Bottle

NUK - NUK for Nature Baby Bottle

$23.95 NZD
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NUK - NUK for Nature Baby Bottle $23.95 NZD
150ml / Nude 150ml / Sage
B.Box - Flexi Insulated Lunch Bag

B.Box - Flexi Insulated Lunch Bag

from $45.95 NZD
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B.Box - Flexi Insulated Lunch Bag from $45.95 NZD
Bluey The Little Mermaid Disney Frozen B.Box Surfs Up Unicorn Dreams Morning Sky Deep Blue MVP Lilac Garden
Sale
Bibado - Coverall Bib with Short Sleeves - CLEARANCE

Bibado - Coverall Bib with Short Sleeves - CLEARANCE

$25.00 NZD $39.95 NZD
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Bibado - Coverall Bib with Short Sleeves - CLEARANCE $25.00 NZD $39.95 NZD
Short Sleeve / Woodlands Short Sleeve / Cosmic Companions Short Sleeve / Desert Hide and Seek
Almond-Shades0-3
Zazi - Zazi Tots Shades 0-3

Zazi - Zazi Tots Shades 0-3

$34.95 NZD
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Zazi - Zazi Tots Shades 0-3 $34.95 NZD
Zazi Navy Zazi Almond Zazi Blue Whale Zazi Sunshine Zazi Jet Zazi Lilac
Sale
Bubblegum-KidsShades3
Zazi - Zazi Kids Shades 3+

Zazi - Zazi Kids Shades 3+

$29.95 NZD $34.95 NZD
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Zazi - Zazi Kids Shades 3+ $29.95 NZD $34.95 NZD
Zazi Bubblegum Zazi Jet Zazi Sage Zazi Lilac Zazi Almond Zazi Sunshine Zazi Blue Whale Zazi Navy
Mushie - Kids Mini Backpack

Mushie - Kids Mini Backpack

$68.95 NZD
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Mushie - Kids Mini Backpack $68.95 NZD
Roman Green Blush Natural Fog Tradewinds
A waterproof quilted play mat that is perfect to fit in a nappy ag when out and about to keep baby comfortable and changed.
Nestling - Waterproof Quilted Change Mat

Nestling - Waterproof Quilted Change Mat

$29.95 NZD
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Nestling - Waterproof Quilted Change Mat $29.95 NZD
Oat Sunshine Black Sage Soft Lilac Pink Hummingbird Pink Ditzy
Nestling - Waterproof Quilted Play Mat

Nestling - Waterproof Quilted Play Mat

$49.95 NZD
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Nestling - Waterproof Quilted Play Mat $49.95 NZD
Nestling Dinosaurs Pink Hummingbird Dogs on Holiday Sage Pink Ditzy
Sale
Bibado- Attachable Cutlery - CLEARANCE

Bibado- Attachable Cutlery - CLEARANCE

$11.00 NZD $22.00 NZD
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Bibado- Attachable Cutlery - CLEARANCE $11.00 NZD $22.00 NZD
Arctic Adventures Over the Rainbow Woodlands Oceans of Fun Speedy Dinos Cosmic Companions Desert Hide and Seek
Chai Baby - Kids Cup

Chai Baby - Kids Cup

$26.95 NZD
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Chai Baby - Kids Cup $26.95 NZD
Fabulous Fairy Butterfly Balloon Mean Machines Delightful Daisy Dangerous Dino Strawberry and Cream Emergency Services
ZenPatch-Mood-Calming-Stickers
The Natural Patch - ZenPatch Mood Calming Stickers

The Natural Patch - ZenPatch Mood Calming Stickers

$23.95 NZD
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The Natural Patch - ZenPatch Mood Calming Stickers $23.95 NZD
navy-bedhead-baby-legionnaire-flap-hat
Bedhead - Core Range - Baby & Toddler Legionnaire Flap Hat

Bedhead - Core Range - Baby & Toddler Legionnaire Flap Hat

from $32.95 NZD
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Bedhead - Core Range - Baby & Toddler Legionnaire Flap Hat from $32.95 NZD
Navy / 0-3 Months (37cm) Soft Lilac / 0-3 Months (37cm) Grey / 0-3 Months (37cm) Khaki / 0-3 Months (37cm) Blush / 0-3 Months (37cm) Chambray / 0-3 Months (37cm) Blush Ruffle / 0-3 Months (37cm) White Ruffle / 0-3 Months (37cm)
Solar Buddie + SavviSand Bundle Deal

Solar Buddie + SavviSand Bundle Deal

$55.95 NZD
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Solar Buddie + SavviSand Bundle Deal $55.95 NZD
Subo Food Bottle for babies and toddlers, minimizes mess, ideal for purees, smoothies, and soft foods. Reusable and non-squeeze design. Duck Egg colour
Subo Food Bottle

Subo Food Bottle

$44.95 NZD
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Subo Food Bottle $44.95 NZD
Duck Egg Blue Olive Pink Lavender Oatmeal Musk Blush Mint Grey
Buki Baby - Club Shades (2-5Y)

Buki Baby - Club Shades (2-5Y)

$59.95 NZD
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Buki Baby - Club Shades (2-5Y) $59.95 NZD
Black Green Pink Brown
silicone-snack-cup-ocean
B.Box - Silicone Snack Cups

B.Box - Silicone Snack Cups

$17.95 NZD
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B.Box - Silicone Snack Cups $17.95 NZD
Berry Forest Ocean
Skip Hop - Spark Backpack

Skip Hop - Spark Backpack

$54.90 NZD
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Skip Hop - Spark Backpack $54.90 NZD
Sale
Skip Hop - Clarion Diaper Backpack

Skip Hop - Clarion Diaper Backpack

$159.95 NZD $189.00 NZD
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Skip Hop - Clarion Diaper Backpack $159.95 NZD $189.00 NZD