Clearance up to 80% off | Free NZ shipping $120+ | Overnight shipping| Afterpay & Zip available

Search Login
0 Cart
Search Login
0 Cart
Search
0 Cart

Search our shop

Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

On The Go

Our top picked products that will help you whilst out and about and on the go.
An ideal learner bottle to transition to after babies come off the bottle.
NUK for Nature Learner Bottle | 150ml

NUK for Nature Learner Bottle | 150ml

$23.95 NZD
Quick View
NUK for Nature Learner Bottle | 150ml $23.95 NZD
Nude Sage
NUK for Nature baby bottle gives the baby the same drinking sensation as at a parent’s breast. Recommended by paediatricians and midwives. 150ml Nude colour.
NUK - NUK for Nature Baby Bottle

NUK - NUK for Nature Baby Bottle

$23.95 NZD
Quick View
NUK - NUK for Nature Baby Bottle $23.95 NZD
150ml / Nude 150ml / Sage
Rectangular blue pouch with cartoon dog pattern on a white background
B.Box - Flexi Insulated Lunch Bag

B.Box - Flexi Insulated Lunch Bag

from $45.95 NZD
Quick View

B.Box - Flexi Insulated Lunch Bag from $45.95 NZD
Blue Playtime Marvel Spiderman The Little Mermaid Disney Frozen Harry Potter Batman B.Box Surfs Up Unicorn Dreams Morning Sky Deep Blue MVP Lilac Garden Basic Black
Sale
Bibado - Coverall Bib with Short Sleeves - HALF PRICE CLEARANCE

Bibado - Coverall Bib with Short Sleeves - HALF PRICE CLEARANCE

$20.00 NZD $39.99 NZD
Quick View

Bibado - Coverall Bib with Short Sleeves - HALF PRICE CLEARANCE $20.00 NZD $39.99 NZD
Short Sleeve / Woodlands Short Sleeve / Cosmic Companions Short Sleeve / Desert Hide and Seek
Almond-Shades0-3
Zazi - Zazi Tots Shades 0-3

Zazi - Zazi Tots Shades 0-3

$34.95 NZD
Quick View

Zazi - Zazi Tots Shades 0-3 $34.95 NZD
Zazi Navy Zazi Almond Zazi Blue Whale Zazi Sunshine Zazi Jet Zazi Lilac Zazi Bubble Gum Pink Zazi Sage
Bubblegum-KidsShades3
Zazi - Zazi Kids Shades 3+

Zazi - Zazi Kids Shades 3+

$34.95 NZD
Quick View
Zazi - Zazi Kids Shades 3+ $34.95 NZD
Zazi Almond Zazi Jet Zazi Sage Zazi Bubblegum Zazi Sunshine Zazi Lilac Zazi Blue Whale Zazi Navy
Sale
Mushie - Kids Mini Backpack

Mushie - Kids Mini Backpack

$39.99 NZD $68.95 NZD
Quick View

Mushie - Kids Mini Backpack $39.99 NZD $68.95 NZD
Roman Green Natural Fog Tradewinds
A waterproof quilted play mat that is perfect to fit in a nappy ag when out and about to keep baby comfortable and changed.
Nestling - Waterproof Quilted Change Mat

Nestling - Waterproof Quilted Change Mat

$29.95 NZD
Quick View
Nestling - Waterproof Quilted Change Mat $29.95 NZD
Black Soft Lilac Oat Sunshine Sage Pink Hummingbird Pink Ditzy Moss Check Sky Check Velveteen Rabbit Bows
Nestling - Waterproof Quilted Play Mat

Nestling - Waterproof Quilted Play Mat

$49.95 NZD
Quick View
Nestling - Waterproof Quilted Play Mat $49.95 NZD
Nestling Dinosaurs Sage Pink Ditzy Moss Check Sky Check Velevteen Rabbit
Sale
Bibado- Attachable Cutlery - CLEARANCE

Bibado- Attachable Cutlery - CLEARANCE

$8.50 NZD $22.00 NZD
Quick View

Bibado- Attachable Cutlery - CLEARANCE $8.50 NZD $22.00 NZD
Arctic Adventures Over the Rainbow Woodlands Oceans of Fun Speedy Dinos Cosmic Companions Desert Hide and Seek
Sale
Chai Baby - Kids Cup

Chai Baby - Kids Cup

$21.95 NZD $26.95 NZD
Quick View

Chai Baby - Kids Cup $21.95 NZD $26.95 NZD
Fabulous Fairy Butterfly Balloon Mean Machines Dangerous Dino Emergency Services
ZenPatch-Mood-Calming-Stickers
The Natural Patch - ZenPatch Mood Calming Stickers

The Natural Patch - ZenPatch Mood Calming Stickers

from $15.95 NZD
Quick View

The Natural Patch - ZenPatch Mood Calming Stickers from $15.95 NZD
navy-bedhead-baby-legionnaire-flap-hat
Bedhead - Core Range - Baby & Toddler Legionnaire Flap Hat

Bedhead - Core Range - Baby & Toddler Legionnaire Flap Hat

$29.99 NZD
Quick View

Bedhead - Core Range - Baby & Toddler Legionnaire Flap Hat $29.99 NZD
Blush / 0-3 Months (37cm) Soft Lilac / 0-3 Months (37cm) Grey / 0-3 Months (37cm) Navy / 0-3 Months (37cm) Khaki / 0-3 Months (37cm) Chambray / 0-3 Months (37cm) Blush Ruffle / 0-3 Months (37cm) White Ruffle / 0-3 Months (37cm)
Solar Buddie + SavviSand Bundle Deal

Solar Buddie + SavviSand Bundle Deal

$55.95 NZD
Quick View

Solar Buddie + SavviSand Bundle Deal $55.95 NZD
Subo Food Bottle for babies and toddlers, minimizes mess, ideal for purees, smoothies, and soft foods. Reusable and non-squeeze design. Duck Egg colour
Subo Food Bottle

Subo Food Bottle

$44.95 NZD
Quick View

Subo Food Bottle $44.95 NZD
Duck Egg Blue Olive Pink Lavender Oatmeal Musk Blush Mint Grey
Sale
Buki Baby - Club Shades (2-5Y)

Buki Baby - Club Shades (2-5Y)

$39.95 NZD $59.95 NZD
Quick View
Buki Baby - Club Shades (2-5Y) $39.95 NZD $59.95 NZD
Black Green Pink Brown
silicone-snack-cup-ocean
B.Box - Silicone Snack Cups

B.Box - Silicone Snack Cups

$17.95 NZD
Quick View
B.Box - Silicone Snack Cups $17.95 NZD
Forest Ocean Berry
Sale
Skip Hop - Clarion Diaper Backpack

Skip Hop - Clarion Diaper Backpack

$109.99 NZD $189.00 NZD
Quick View
Skip Hop - Clarion Diaper Backpack $109.99 NZD $189.00 NZD
B.Box - Silicone Lunch Pocket

B.Box - Silicone Lunch Pocket

$16.95 NZD
Quick View
B.Box - Silicone Lunch Pocket $16.95 NZD
Ocean Forest Berry
Sale
B.Box - Fill & Feed

B.Box - Fill & Feed

$21.99 NZD $29.95 NZD
Quick View
B.Box - Fill & Feed $21.99 NZD $29.95 NZD
Blush Lullaby Blue Peony Sage
Sale
chill-fill-teether-blush
B.Box - Chill + Fill Teether

B.Box - Chill + Fill Teether

$29.95 NZD $32.95 NZD
Quick View
B.Box - Chill + Fill Teether $29.95 NZD $32.95 NZD
Blush Peony
Sale
GoBe - Large Snack Spinner

GoBe - Large Snack Spinner

$49.95 NZD $59.95 NZD
Quick View
GoBe - Large Snack Spinner $49.95 NZD $59.95 NZD
Coral Mint Blue Purple
Sale
GoBeSmallSnackSpinner-Mint
GoBe - Small Snack Spinner

GoBe - Small Snack Spinner

$39.95 NZD $49.95 NZD
Quick View

GoBe - Small Snack Spinner $39.95 NZD $49.95 NZD
Grey Coral Mint Green
Yogasleep - Hushh+

Yogasleep - Hushh+

$89.95 NZD
Quick View

Yogasleep - Hushh+ $89.95 NZD
Lila Jasmine - Lactation Bars - Mixed Pack

Lila Jasmine - Lactation Bars - Mixed Pack

Sold Out
Quick View
Lila Jasmine - Lactation Bars - Mixed Pack Sold Out
Sale
A pink bamboo children's cup with a silicone lid and a red straw, decorated with strawberry patterns and fairies the brand name 'Chai Baby' displayed on the front.
Chai Baby - Babycino & Fluffy Cup

Chai Baby - Babycino & Fluffy Cup

$21.95 NZD $24.95 NZD
Quick View

Chai Baby - Babycino & Fluffy Cup $21.95 NZD $24.95 NZD
Dangerous Dino Butterfly Balloon Pink Fairy Chai Baby Space Emergency Services
Sale
Brolly Sheets - Waterproof Raincoat

Brolly Sheets - Waterproof Raincoat

from $56.99 NZD $89.95 NZD
Quick View

Brolly Sheets - Waterproof Raincoat from $56.99 NZD $89.95 NZD
Denim Blue / 2 Blush / 2 Sage / 2
zazi-super-loop-sage
Zazi - Super Loop

Zazi - Super Loop

$12.95 NZD
Quick View

Zazi - Super Loop $12.95 NZD
Sky Sage
The NUK Milk Powder Dispenser has three containers for pre-portioning formula or cereal powder. It includes a funnel for easy filling, and is dishwasher and sterilizer safe.
NUK - Milk Powder Dispenser

NUK - Milk Powder Dispenser

$18.95 NZD
Quick View
NUK - Milk Powder Dispenser $18.95 NZD
Sale
Isoki - Marlo Backpack - Ebony

Isoki - Marlo Backpack - Ebony

$84.95 NZD $129.95 NZD
Quick View
Isoki - Marlo Backpack - Ebony $84.95 NZD $129.95 NZD
Zazi - Safe Spot Sticker

Zazi - Safe Spot Sticker

$5.95 NZD
Quick View
Zazi - Safe Spot Sticker $5.95 NZD
Green
road-tape-zazi
Zazi - Road Tape

Zazi - Road Tape

$14.95 NZD
Quick View

Zazi - Road Tape $14.95 NZD
rockit-rocker
Rockit Stroller Rocker - Rechargeable Version with FREE bonus bracket

Rockit Stroller Rocker - Rechargeable Version with FREE bonus bracket

$109.95 NZD
Quick View

Rockit Stroller Rocker - Rechargeable Version with FREE bonus bracket $109.95 NZD
Banz Carewear - Baby + Kids Adventure Polarised Sunglasses

Banz Carewear - Baby + Kids Adventure Polarised Sunglasses

$42.00 NZD
Quick View

Banz Carewear - Baby + Kids Adventure Polarised Sunglasses $42.00 NZD
Confetti Green / Under 2 Years Bicycle Ride / Under 2 Years Cherry Floral / Under 2 Years Vespa Tour / Under 2 Years Starry Night / Under 2 Years Mod Butterfly / Under 2 Years
Grey earmuffs for babies to teens. Great for sporting events, live music and travel.
Ems 4 Kids - Kids Earmuffs 6M+

Ems 4 Kids - Kids Earmuffs 6M+

$59.95 NZD
Quick View

Ems 4 Kids - Kids Earmuffs 6M+ $59.95 NZD
Grey Pink Blue
Boba Bliss V2

Boba Bliss V2

$159.95 NZD
Quick View
Boba Bliss V2 $159.95 NZD
Black Charcoal Boba Posy Boba Bloom Navy Grey
Baby car seat and pram cover with cherry pattern on a white background, featuring OHbaby Awards silver winner badge.
Mod & Tod - 5 in 1 Multi Use Cover

Mod & Tod - 5 in 1 Multi Use Cover

$49.95 NZD
Quick View

Mod & Tod - 5 in 1 Multi Use Cover $49.95 NZD
Cherries Honey Blossom Swan Princess Woodland Earthy Sage Sage Gingham
Sale
Bedhead Swim Legionnaire Beach Hat (0-3Y)

Bedhead Swim Legionnaire Beach Hat (0-3Y)

$25.00 NZD $41.95 NZD
Quick View

Bedhead Swim Legionnaire Beach Hat (0-3Y) $25.00 NZD $41.95 NZD
Stevie / 0-3 Months (37cm) Sheldon / 0-3 Months (37cm) Oasis / 0-3 Months (37cm) Splendor / 0-3 Months (37cm) Tallulah / 6-12 Months (47cm) Bedhead Rainbow / 0-3 Months (37cm) Sweethearts / 3-6 Months (42cm) Pelican / 0-3 Months (37cm) Andie / 3-6 Months (42cm) Valencia / 0-3 Months (37cm) Blue Waves / 0-3 Months (37cm) Aqua / 0-3 Months (37cm) Peach / 0-3 Months (37cm) Marine / 0-3 Months (37cm) Slate / 0-3 Months (37cm)
Sale
Bedhead - Kids Swim Bucket Beach Hat (2-13Y)

Bedhead - Kids Swim Bucket Beach Hat (2-13Y)

$29.99 NZD $42.95 NZD
Quick View

Bedhead - Kids Swim Bucket Beach Hat (2-13Y) $29.99 NZD $42.95 NZD
Stevie / 2-3 Years (52cm) Tallulah / 2-3 Years (52cm) Oasis / 2-3 Years (52cm) Pelican / 2-3 Years (52cm) Slate / 2-3 Years (52cm) Peach / 2-3 Years (52cm) Marine / 2-3 Years (52cm) Aqua / 2-3 Years (52cm) Andie / 2-3 Years (52cm)
NUK - First Choice Learner Bottle 150ml

NUK - First Choice Learner Bottle 150ml

$22.95 NZD
Quick View
NUK - First Choice Learner Bottle 150ml $22.95 NZD
Red Green Sky White Green Fish
Sale
Mushie Baby Carrier Wrap

Mushie Baby Carrier Wrap

$79.99 NZD $159.95 NZD
Quick View
Mushie Baby Carrier Wrap $79.99 NZD $159.95 NZD
Cedar Tradewinds Roman Green Grey Melange Blush
B.Box - Tritan Drink Bottle 600mls

B.Box - Tritan Drink Bottle 600mls

from $35.95 NZD
Quick View

B.Box - Tritan Drink Bottle 600mls from $35.95 NZD
Bluey Disney Frozen Harry Potter The Little Mermaid Sugar Plum Lemon Twist Flamingo Fizz Blue Blaze Lilac Pop Ocean Breeze Strawberry Shake Blue Slate Emerald Forest Indigo Rose Lemon Sherbet
Sale
Bunnie Caddie - Bunnie Bag

Bunnie Caddie - Bunnie Bag

$119.95 NZD $189.00 NZD
Quick View

Bunnie Caddie - Bunnie Bag $119.95 NZD $189.00 NZD
Charcoal Clay
Lamington - Knee High Merino Socks

Lamington - Knee High Merino Socks

$20.95 NZD
Quick View
Lamington - Knee High Merino Socks $20.95 NZD
Lake / 0-3 Months Ritz / 0-3 Months Snowflake / 0-3 Months Harriet / 0-3 Months Truffle / 0-3 Months Jemima / 0-3 Months Gracee / 0-3 Months Rosie / 0-3 Months Pebble / 0-3 Months Dandelion / 0-3 Months Owl / 0-3 Months Jester / 0-3 Months
Sale
Sleepytot Portable White Noise Machine

Sleepytot Portable White Noise Machine

$69.95 NZD $79.95 NZD
Quick View

Sleepytot Portable White Noise Machine $69.95 NZD $79.95 NZD
Sale
Bibado Dippit - Multi-Stage Baby Weaning Spoon and Dipper

Bibado Dippit - Multi-Stage Baby Weaning Spoon and Dipper

$12.47 NZD $24.95 NZD
Quick View

Bibado Dippit - Multi-Stage Baby Weaning Spoon and Dipper $12.47 NZD $24.95 NZD
Mint and Grey Pink and Grey Mint and Blue
Sale
Bedhead Heritage - Baby & Toddler Reversible Flap Hat

Bedhead Heritage - Baby & Toddler Reversible Flap Hat

$32.95 NZD $42.95 NZD
Quick View

Bedhead Heritage - Baby & Toddler Reversible Flap Hat $32.95 NZD $42.95 NZD
Charliee / 0-3 Months (38-42cm) Frankie / 0-3 Months (38-42cm) Finley / 0-3 Months (38-42cm) Meredith / 0-3 Months (38-42cm) Primrose / 0-3 Months (38-42cm) Spring Melody / 0-3 Months (38-42cm) Leo / 0-3 Months (38-42cm) Farah / 0-3 Months (38-42cm) Alice / 0-3 Months (38-42cm)
Bedhead -Patterned Baby & Toddler Legionnaire Flap Hat

Bedhead -Patterned Baby & Toddler Legionnaire Flap Hat

$42.95 NZD
Quick View

Bedhead -Patterned Baby & Toddler Legionnaire Flap Hat $42.95 NZD
Ladybug / 0-3 Months (37cm) Grey Stripe / 0-3 Months (37cm) Pink Stripe / 0-3 Months (37cm) Floret / 0-3 Months (37cm) Bedhead Safari / 0-3 Months (37cm) Quackers / 0-3 Months (37cm) Natural Stripe / 0-3 Months (37cm) Bedhead Space / 0-3 Months (37cm) Sprinkles / 0-3 Months (37cm) Fourbie / 0-3 Months (37cm) Dani / 6-12 Months (47cm) Grey Penguin / 0-3 Months (37cm) Treadly / 3-6 Months (42cm)