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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

On The Go

Our top picked products that will help you whilst out and about and on the go.
Sale
Bumkins - Bento Box 3 Section - Jelly Silicone

Bumkins - Bento Box 3 Section - Jelly Silicone

$29.99 NZD $44.95 NZD
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Bumkins - Bento Box 3 Section - Jelly Silicone $29.99 NZD $44.95 NZD
Pink Jelly
Lässig - Tiny Backpack

Lässig - Tiny Backpack

$39.95 NZD
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Lässig - Tiny Backpack $39.95 NZD
Lassig Racoon Lassig Excavator Lassig Fox Lassig Chinchilla Lassig Tractor Lassig Bunny Lassig Lion Lassig Fire Engine
the-gigi-bag-neoprene-tote-bag-black-beige
Prene - The Gigi Bag Neoprene Tote Bag

Prene - The Gigi Bag Neoprene Tote Bag

$99.95 NZD
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Prene - The Gigi Bag Neoprene Tote Bag $99.95 NZD
The Prene Saturday bag is the perfect baby or overnight bag for parents. It has 14 compartments and insulated bottle pockets too, making it practical yet stylish for parents on the go.
Prene - The Saturday Bag Neoprene Tote | Baby & Travel Bag

Prene - The Saturday Bag Neoprene Tote | Baby & Travel Bag

$249.00 NZD
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Prene - The Saturday Bag Neoprene Tote | Baby & Travel Bag $249.00 NZD
This Prene Sunday Bag is a versatile, vegan-friendly diaper bag with 14 pockets, a matching mini bag, changing mat, and a separate bottom compartment.
Prene - The Sunday Bag Neoprene Tote | Baby & Travel Bag

Prene - The Sunday Bag Neoprene Tote | Baby & Travel Bag

$199.99 NZD
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Prene - The Sunday Bag Neoprene Tote | Baby & Travel Bag $199.99 NZD
An ideal learner bottle to transition to after babies come off the bottle.
NUK for Nature Learner Bottle | 150ml

NUK for Nature Learner Bottle | 150ml

$23.95 NZD
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NUK for Nature Learner Bottle | 150ml $23.95 NZD
Nude Sage
NUK for Nature baby bottle gives the baby the same drinking sensation as at a parent’s breast. Recommended by paediatricians and midwives. 150ml Nude colour.
NUK - NUK for Nature Baby Bottle

NUK - NUK for Nature Baby Bottle

$23.95 NZD
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NUK - NUK for Nature Baby Bottle $23.95 NZD
150ml / Nude 150ml / Sage
Rectangular blue pouch with cartoon dog pattern on a white background
B.Box - Flexi Insulated Lunch Bag

B.Box - Flexi Insulated Lunch Bag

from $45.95 NZD
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B.Box - Flexi Insulated Lunch Bag from $45.95 NZD
Blue Playtime Marvel Spiderman The Little Mermaid Disney Frozen Harry Potter Batman B.Box Surfs Up Unicorn Dreams Morning Sky Deep Blue MVP Lilac Garden Basic Black
Sale
Bibado - Coverall Bib with Short Sleeves - HALF PRICE CLEARANCE

Bibado - Coverall Bib with Short Sleeves - HALF PRICE CLEARANCE

$20.00 NZD $39.99 NZD
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Bibado - Coverall Bib with Short Sleeves - HALF PRICE CLEARANCE $20.00 NZD $39.99 NZD
Short Sleeve / Woodlands Short Sleeve / Cosmic Companions Short Sleeve / Desert Hide and Seek
Almond-Shades0-3
Zazi - Zazi Tots Shades 0-3

Zazi - Zazi Tots Shades 0-3

$34.95 NZD
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Zazi - Zazi Tots Shades 0-3 $34.95 NZD
Zazi Navy Zazi Almond Zazi Blue Whale Zazi Sunshine Zazi Jet Zazi Lilac Zazi Bubble Gum Pink Zazi Sage
Bubblegum-KidsShades3
Zazi - Zazi Kids Shades 3+

Zazi - Zazi Kids Shades 3+

$34.95 NZD
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Zazi - Zazi Kids Shades 3+ $34.95 NZD
Zazi Almond Zazi Jet Zazi Sage Zazi Bubblegum Zazi Sunshine Zazi Lilac Zazi Blue Whale Zazi Navy
Sale
Mushie - Kids Mini Backpack

Mushie - Kids Mini Backpack

$34.50 NZD $68.95 NZD
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Mushie - Kids Mini Backpack $34.50 NZD $68.95 NZD
Natural Fog
A waterproof quilted play mat that is perfect to fit in a nappy ag when out and about to keep baby comfortable and changed.
Nestling - Waterproof Quilted Change Mat

Nestling - Waterproof Quilted Change Mat

$29.95 NZD
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Nestling - Waterproof Quilted Change Mat $29.95 NZD
Soft Lilac Oat Sunshine Sage Pink Hummingbird Pink Ditzy Moss Check Sky Check Velveteen Rabbit Bows
Nestling - Waterproof Quilted Play Mat

Nestling - Waterproof Quilted Play Mat

$49.95 NZD
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Nestling - Waterproof Quilted Play Mat $49.95 NZD
Nestling Dinosaurs Sage Pink Ditzy Moss Check Sky Check Velevteen Rabbit
Sale
Bibado- Attachable Cutlery - CLEARANCE

Bibado- Attachable Cutlery - CLEARANCE

$8.50 NZD $22.00 NZD
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Bibado- Attachable Cutlery - CLEARANCE $8.50 NZD $22.00 NZD
Arctic Adventures Over the Rainbow Woodlands Oceans of Fun Speedy Dinos Cosmic Companions Desert Hide and Seek
Sale
Chai Baby - Kids Cup

Chai Baby - Kids Cup

$19.99 NZD $26.95 NZD
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Chai Baby - Kids Cup $19.99 NZD $26.95 NZD
Fabulous Fairy Butterfly Balloon Mean Machines Dangerous Dino Emergency Services
ZenPatch-Mood-Calming-Stickers
The Natural Patch - ZenPatch Mood Calming Stickers

The Natural Patch - ZenPatch Mood Calming Stickers

$23.95 NZD
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The Natural Patch - ZenPatch Mood Calming Stickers $23.95 NZD
Babies hat in legionnaire style with strap in navy
Bedhead - Core Range - Baby & Toddler Legionnaire Flap Hat

Bedhead - Core Range - Baby & Toddler Legionnaire Flap Hat

$42.95 NZD
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Bedhead - Core Range - Baby & Toddler Legionnaire Flap Hat $42.95 NZD
Blush / 0-3 Months (37cm) Soft Lilac / 0-3 Months (37cm) Grey / 0-3 Months (37cm) Navy / 0-3 Months (37cm) Khaki / 0-3 Months (37cm) Chambray / 0-3 Months (37cm) Blush Ruffle / 0-3 Months (37cm) White Ruffle / 0-3 Months (37cm) Denim / 0-3 Months (37cm)
Solar Buddie + SavviSand Bundle Deal

Solar Buddie + SavviSand Bundle Deal

$55.95 NZD
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Solar Buddie + SavviSand Bundle Deal $55.95 NZD
Subo Food Bottle for babies and toddlers, minimizes mess, ideal for purees, smoothies, and soft foods. Reusable and non-squeeze design. Duck Egg colour
Subo Food Bottle

Subo Food Bottle

$44.95 NZD
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Subo Food Bottle $44.95 NZD
Duck Egg Blue Olive Pink Lavender Oatmeal Musk Blush Mint Grey
Sale
Buki Baby - Club Shades (2-5Y)

Buki Baby - Club Shades (2-5Y)

$39.95 NZD $59.95 NZD
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Buki Baby - Club Shades (2-5Y) $39.95 NZD $59.95 NZD
Black Green Pink Brown
silicone-snack-cup-ocean
B.Box - Silicone Snack Cups

B.Box - Silicone Snack Cups

$17.95 NZD
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B.Box - Silicone Snack Cups $17.95 NZD
Forest Ocean Berry
Sale
Skip Hop - Clarion Diaper Backpack

Skip Hop - Clarion Diaper Backpack

$99.99 NZD $189.00 NZD
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Skip Hop - Clarion Diaper Backpack $99.99 NZD $189.00 NZD
B.Box - Silicone Lunch Pocket

B.Box - Silicone Lunch Pocket

$16.95 NZD
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B.Box - Silicone Lunch Pocket $16.95 NZD
Ocean Forest Berry
Sale
B.Box - Fill & Feed

B.Box - Fill & Feed

$21.99 NZD $29.95 NZD
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B.Box - Fill & Feed $21.99 NZD $29.95 NZD
Blush Lullaby Blue Peony Sage
Sale
chill-fill-teether-blush
B.Box - Chill + Fill Teether

B.Box - Chill + Fill Teether

$29.95 NZD $32.95 NZD
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B.Box - Chill + Fill Teether $29.95 NZD $32.95 NZD
Blush Peony
Sale
GoBe - Large Snack Spinner

GoBe - Large Snack Spinner

$49.95 NZD $59.95 NZD
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GoBe - Large Snack Spinner $49.95 NZD $59.95 NZD
Coral Mint Blue Purple
Sale
GoBeSmallSnackSpinner-Mint
GoBe - Small Snack Spinner

GoBe - Small Snack Spinner

$39.95 NZD $49.95 NZD
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GoBe - Small Snack Spinner $39.95 NZD $49.95 NZD
Grey Coral Mint Green
Yogasleep - Hushh+

Yogasleep - Hushh+

$89.95 NZD
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Yogasleep - Hushh+ $89.95 NZD
Lila Jasmine - Lactation Bars - Mixed Pack

Lila Jasmine - Lactation Bars - Mixed Pack

$30.99 NZD
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Lila Jasmine - Lactation Bars - Mixed Pack $30.99 NZD
Sale
A pink bamboo children's cup with a silicone lid and a red straw, decorated with dinosaur patterns and the brand name 'Chai Baby' displayed on the front.
Chai Baby - Babycino & Fluffy Cup

Chai Baby - Babycino & Fluffy Cup

$19.99 NZD $24.95 NZD
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Chai Baby - Babycino & Fluffy Cup $19.99 NZD $24.95 NZD
Dangerous Dino Chai Baby Space Emergency Services
Sale
Brolly Sheets - Waterproof Raincoat

Brolly Sheets - Waterproof Raincoat

from $56.99 NZD $89.95 NZD
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Brolly Sheets - Waterproof Raincoat from $56.99 NZD $89.95 NZD
Denim Blue / 2 Blush / 2 Sage / 2
zazi-super-loop-sage
Zazi - Super Loop

Zazi - Super Loop

Sold Out
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Zazi - Super Loop Sold Out
Sky Sage
The NUK Milk Powder Dispenser has three containers for pre-portioning formula or cereal powder. It includes a funnel for easy filling, and is dishwasher and sterilizer safe.
NUK - Milk Powder Dispenser

NUK - Milk Powder Dispenser

$18.95 NZD
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NUK - Milk Powder Dispenser $18.95 NZD
Sale
Isoki - Marlo Backpack - Ebony

Isoki - Marlo Backpack - Ebony

$84.95 NZD $129.95 NZD
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Isoki - Marlo Backpack - Ebony $84.95 NZD $129.95 NZD
Zazi - Safe Spot Sticker

Zazi - Safe Spot Sticker

$5.95 NZD
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Zazi - Safe Spot Sticker $5.95 NZD
Green
road-tape-zazi
Zazi - Road Tape

Zazi - Road Tape

$14.95 NZD
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Zazi - Road Tape $14.95 NZD
rockit-rocker
Rockit Stroller Rocker - Rechargeable Version with FREE bonus bracket

Rockit Stroller Rocker - Rechargeable Version with FREE bonus bracket

$109.95 NZD
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Rockit Stroller Rocker - Rechargeable Version with FREE bonus bracket $109.95 NZD
Banz Carewear - Baby + Kids Adventure Polarised Sunglasses

Banz Carewear - Baby + Kids Adventure Polarised Sunglasses

$42.00 NZD
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Banz Carewear - Baby + Kids Adventure Polarised Sunglasses $42.00 NZD
Confetti Green / Under 2 Years Bicycle Ride / Under 2 Years Cherry Floral / Under 2 Years Vespa Tour / Under 2 Years Starry Night / Under 2 Years Mod Butterfly / Under 2 Years
Grey earmuffs for babies to teens. Great for sporting events, live music and travel.
Ems 4 Kids - Kids Earmuffs 6M+

Ems 4 Kids - Kids Earmuffs 6M+

$59.95 NZD
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Ems 4 Kids - Kids Earmuffs 6M+ $59.95 NZD
Grey Pink Blue
Boba Bliss V2

Boba Bliss V2

$159.95 NZD
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Boba Bliss V2 $159.95 NZD
Black Charcoal Boba Posy Boba Bloom Navy Grey
Baby car seat and pram cover with cherry pattern on a white background, featuring OHbaby Awards silver winner badge.
Mod & Tod - 5 in 1 Multi Use Cover

Mod & Tod - 5 in 1 Multi Use Cover

$49.95 NZD
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Mod & Tod - 5 in 1 Multi Use Cover $49.95 NZD
Cherries Honey Blossom Swan Princess Woodland Earthy Sage Sage Gingham Mdnight Bloom
Bedhead Swim Legionnaire Beach Hat (0-3Y)

Bedhead Swim Legionnaire Beach Hat (0-3Y)

$41.95 NZD
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Bedhead Swim Legionnaire Beach Hat (0-3Y) $41.95 NZD
Sheldon / 0-3 Months (37cm) Oasis / 0-3 Months (37cm) Splendor / 0-3 Months (37cm) Bedhead Rainbow / 0-3 Months (37cm) Sweethearts / 3-6 Months (42cm) Pelican / 0-3 Months (37cm) Valencia / 0-3 Months (37cm) Blue Waves / 0-3 Months (37cm) Aqua / 0-3 Months (37cm) Peach / 0-3 Months (37cm) Marine / 0-3 Months (37cm) Slate / 0-3 Months (37cm) Stevie / 0-3 Months (37cm) White / 0-3 Months (37cm) Hibiscus / 0-3 Months (37cm)
Green bucket hat with leaf pattern on a white background
Bedhead - Kids Swim Bucket Beach Hat (2-13Y)

Bedhead - Kids Swim Bucket Beach Hat (2-13Y)

$42.95 NZD
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Bedhead - Kids Swim Bucket Beach Hat (2-13Y) $42.95 NZD
Stevie / 2-3 Years (52cm) Candy / 2-3 Years (52cm) Hibiscus / 2-3 Years (52cm) Tallulah / 2-3 Years (52cm) Oasis / 2-3 Years (52cm) Pelican / 2-3 Years (52cm) Slate / 2-3 Years (52cm) Peach / 2-3 Years (52cm) Marine / 2-3 Years (52cm) Aqua / 2-3 Years (52cm) Summertime Pink / 2-3 Years (52cm)
NUK - First Choice Learner Bottle 150ml

NUK - First Choice Learner Bottle 150ml

$22.95 NZD
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NUK - First Choice Learner Bottle 150ml $22.95 NZD
Red Green Sky White Green Fish
B.Box - Tritan Drink Bottle 600mls

B.Box - Tritan Drink Bottle 600mls

from $35.95 NZD
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B.Box - Tritan Drink Bottle 600mls from $35.95 NZD
Bluey Disney Frozen Harry Potter The Little Mermaid Sugar Plum Lemon Twist Flamingo Fizz Blue Blaze Lilac Pop Ocean Breeze Strawberry Shake Blue Slate Emerald Forest Indigo Rose Lemon Sherbet
Sale
Bunnie Caddie - Bunnie Bag

Bunnie Caddie - Bunnie Bag

$119.95 NZD $189.00 NZD
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Bunnie Caddie - Bunnie Bag $119.95 NZD $189.00 NZD
Charcoal Clay
Lamington - Knee High Merino Socks

Lamington - Knee High Merino Socks

$20.95 NZD
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Lamington - Knee High Merino Socks $20.95 NZD
Lake / 0-3 Months Ritz / 0-3 Months Snowflake / 0-3 Months Harriet / 0-3 Months Truffle / 0-3 Months Jemima / 0-3 Months Gracee / 0-3 Months Rosie / 0-3 Months Pebble / 0-3 Months Dandelion / 0-3 Months Owl / 0-3 Months Jester / 0-3 Months