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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Newborn

All your newborn essentials in one handy place.
6 Pink Silicone Pacifiers designed to mimic the breastfeeding style from babies 0-18 months.
Frigg - 6 Pack Latex Pacifiers

Frigg - 6 Pack Latex Pacifiers

$49.95 NZD
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Frigg - 6 Pack Latex Pacifiers $49.95 NZD
Cinnamon Charm / Size 1 (0-6M) Endless Sea / Size 1 (0-6M) Blooming Love / Size 1 (0-6M)
6 Beige Silicone Pacifiers designed to mimic the breastfeeding style from babies 0-18 months.
Frigg - 6 Pack Silicone Pacifiers

Frigg - 6 Pack Silicone Pacifiers

$49.95 NZD
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Frigg - 6 Pack Silicone Pacifiers $49.95 NZD
Cinnamon Charm / Size 1 (0-6M) Endless Sea / Size 1 (0-6M) Blooming Love / Size 1 (0-6M)
Sale
Frigg - Latex Pacifier Twin Pack | Fairytale Collection

Frigg - Latex Pacifier Twin Pack | Fairytale Collection

$18.95 NZD $22.95 NZD
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Frigg - Latex Pacifier Twin Pack | Fairytale Collection $18.95 NZD $22.95 NZD
Thumbelina / Size 1 (0-6 months) Clumsy Hans / Size 1 (0-6 months) The Emperor's New Clothes / Size 1 (0-6 months) Ol Lukoie / Size 1 (0-6 months) Little Mermaid/Thumbelina / Size 1 (0-6 months) Ugly Duckling/Little Match Girl / Size 2 (6-18 months) Ugly Duckling/Ol Lukoie / Size 2 (6-18 months) Clumsy Hans/Emperor's New Clothes / Size 1 (0-6 months)
Baby Ink - Inkless Printing Kits

Baby Ink - Inkless Printing Kits

$29.95 NZD
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Baby Ink - Inkless Printing Kits $29.95 NZD
Black
Mod & Tod - Bassinet Sheet & Change Mat Cover

Mod & Tod - Bassinet Sheet & Change Mat Cover

$29.95 NZD
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Mod & Tod - Bassinet Sheet & Change Mat Cover $29.95 NZD
Isla Starlit Earthy Sage Galaxy Quest Savanna Delilah
A light pink 5 in 1 capsule cover that is great for on the go.
Mod & Tod - 5 in 1 Multi Use Cover

Mod & Tod - 5 in 1 Multi Use Cover

$47.95 NZD
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Mod & Tod - 5 in 1 Multi Use Cover $47.95 NZD
Rexy Swan Princess Woodland Lemon Squeezy Starlit Galaxy Quest Safari Wildflowers Farm Life Sunny Bloom Earthy Sage Floral Flutter Ewe-Topia
Sale
Mushie - Lovey Blanket

Mushie - Lovey Blanket

$29.95 NZD $43.95 NZD
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Mushie - Lovey Blanket $29.95 NZD $43.95 NZD
Natural Pink Tradewinds Primrose Pink
Sale
moogoo-natural -nappy-balm
Moogoo - Nappy Balm

Moogoo - Nappy Balm

$12.95 NZD $16.95 NZD
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Moogoo - Nappy Balm $12.95 NZD $16.95 NZD
Sale
Woolbabe - Swaddle Blanket

Woolbabe - Swaddle Blanket

$54.95 NZD $69.95 NZD
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Woolbabe - Swaddle Blanket $54.95 NZD $69.95 NZD
Wildflower Rose Manuka Plum Manuka Peach Manuka
Sale
Tommee Tippee - New Parent Essentials Set

Tommee Tippee - New Parent Essentials Set

$199.95 NZD $239.95 NZD
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Tommee Tippee - New Parent Essentials Set $199.95 NZD $239.95 NZD
Helps to clear babies blocked nose.
NUK Nasal Decongester

NUK Nasal Decongester

$12.99 NZD
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NUK Nasal Decongester $12.99 NZD
Gummee - 'Anti Scratch' Teething Mitts, 0-3M

Gummee - 'Anti Scratch' Teething Mitts, 0-3M

$24.95 NZD
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Gummee - 'Anti Scratch' Teething Mitts, 0-3M $24.95 NZD
Sleepytot - AuCuTee White and Pink Noise Therapy Machine

Sleepytot - AuCuTee White and Pink Noise Therapy Machine

$79.95 NZD
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Sleepytot - AuCuTee White and Pink Noise Therapy Machine $79.95 NZD
A small, 6cm white noise machine that plays sounds to soothes babies.
Rockit - Wooshh Sound Soother

Rockit - Wooshh Sound Soother

$49.95 NZD
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Rockit - Wooshh Sound Soother $49.95 NZD
Brown teddy bear with a brown bow on a white background
Baby Beats - Heartbeat Animals with Soundbox Recorder

Baby Beats - Heartbeat Animals with Soundbox Recorder

$89.95 NZD
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Baby Beats - Heartbeat Animals with Soundbox Recorder $89.95 NZD
Lulla by Roro - Lulla Sleep Owl (24 Hours of Heartbeat and Breathing)

Lulla by Roro - Lulla Sleep Owl (24 Hours of Heartbeat and Breathing)

$79.99 NZD
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Lulla by Roro - Lulla Sleep Owl (24 Hours of Heartbeat and Breathing) $79.99 NZD
easynight blackout blinds home version, ideal for babies rooms and shift workers especially in daylight savings. Blocks out unwanted light creating complete darkness. No gaps
Easyblinds - Easynight Blackout Blind HOME Kit

Easyblinds - Easynight Blackout Blind HOME Kit

from $69.95 NZD
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Easyblinds - Easynight Blackout Blind HOME Kit from $69.95 NZD
easynight-blinds-portable-version
Easyblinds - Easynight Blackout Blind PORTABLE Kit

Easyblinds - Easynight Blackout Blind PORTABLE Kit

from $79.95 NZD
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Easyblinds - Easynight Blackout Blind PORTABLE Kit from $79.95 NZD
Sleepytots Ultimate Sleep Aid - On It's Own

Sleepytots Ultimate Sleep Aid - On It's Own

$109.95 NZD
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Sleepytots Ultimate Sleep Aid - On It's Own $109.95 NZD
White Dark Wooden Tint Light Wooden Tint
The NUK First Choice+ Perfect Start Set comes with Temperature Control. It includes baby bottles, silicone teats, Genius soother, bottle brush, and leakproof screw top.
NUK - First Choice Plus Perfect Start Set

NUK - First Choice Plus Perfect Start Set

Sold Out
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NUK - First Choice Plus Perfect Start Set Sold Out
Sale
Moogoo - Baby Fast-Absorbing Lotion with Ceramides

Moogoo - Baby Fast-Absorbing Lotion with Ceramides

$19.95 NZD $24.95 NZD
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Moogoo - Baby Fast-Absorbing Lotion with Ceramides $19.95 NZD $24.95 NZD
The ergoPouch Cocoon Swaddle in 2.5 Tog, an easier way for parents to swaddle their baby.
Ergopouch - Cocoon Swaddle Bag 2.5 Tog

Ergopouch - Cocoon Swaddle Bag 2.5 Tog

$79.95 NZD
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Ergopouch - Cocoon Swaddle Bag 2.5 Tog $79.95 NZD
Petit Pretzel / 0-3 Months Bon Appetit / 0-3 Months Pink Daisies / 0-3 Months Dragonflies / 0-3 Months Willow / 0-3 Months Oatmeal Marle / 0-3 Months Grey Marle / 6-12 Months Berries / 6-12 Months
NUK for Nature Latex Soother Twin Pack

NUK for Nature Latex Soother Twin Pack

$18.95 NZD
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NUK for Nature Latex Soother Twin Pack $18.95 NZD
Olive / 0-6 Months Cream / 6-18 Months Rust / 0-6 Months
NUK Star Latex Soother Twin Pack

NUK Star Latex Soother Twin Pack

$15.95 NZD
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NUK Star Latex Soother Twin Pack $15.95 NZD
0-6 Months / Blue 0-6 Months / Pink
The blue 6-18month NUK Star Day & Night Soothers come with a glow-in-the-dark effect, they are orthodontist-approved and breastfeeding-friendly.
NUK - Star Silicone Soother Twin Pack | Day & Night

NUK - Star Silicone Soother Twin Pack | Day & Night

$18.95 NZD
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NUK - Star Silicone Soother Twin Pack | Day & Night $18.95 NZD
0-6 Months / Pink 0-6 Months / Blue
Frigg - Latex Daisy Pacifier Twin Pack

Frigg - Latex Daisy Pacifier Twin Pack

$22.95 NZD
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Frigg - Latex Daisy Pacifier Twin Pack $22.95 NZD
Sage / SIZE 1 (0-6 MONTHS) Glacier Blue / SIZE 1 (0-6 MONTHS) French Grey / SIZE 1 (0-6 MONTHS) Chamomile / SIZE 1 (0-6 MONTHS) Cotton Candy / SIZE 1 (0-6 MONTHS) Pink Cream Poppy / SIZE 1 (0-6 MONTHS) Biscuit / SIZE 1 (0-6 MONTHS) Frigg Peony / SIZE 1 (0-6 MONTHS) Desert / SIZE 1 (0-6 MONTHS) Cream Poppy / SIZE 1 (0-6 MONTHS) Cream Lupine / SIZE 1 (0-6 MONTHS) Willow / SIZE 1 (0-6 MONTHS) Aurora / SIZE 1 (0-6 MONTHS) Pale Daffodil / SIZE 1 (0-6 MONTHS) Cream / SIZE 1 (0-6 MONTHS) Blush / SIZE 1 (0-6 MONTHS) Soft Lilac / SIZE 1 (0-6 MONTHS) Powder Blue / SIZE 1 (0-6 MONTHS) Lilypad / SIZE 1 (0-6 MONTHS) Sea Foam / SIZE 1 (0-6 MONTHS) Cappuccino / SIZE 1 (0-6 MONTHS) Frigg Acorn / SIZE 1 (0-6 MONTHS) Breeze / SIZE 1 (0-6 MONTHS)
Frigg - Silicone Daisy Pacifier Twin Pack

Frigg - Silicone Daisy Pacifier Twin Pack

$22.95 NZD
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Frigg - Silicone Daisy Pacifier Twin Pack $22.95 NZD
Soft Lilac / SIZE 1 (0-6 MONTHS) Soft Lilac/Daffodil / SIZE 1 (0-6 MONTHS) Pink Cream/Cream / SIZE 1 (0-6 MONTHS) Cream/Lupine / SIZE 1 (0-6 MONTHS) Sage / SIZE 1 (0-6 MONTHS) Blush / SIZE 1 (0-6 MONTHS) Powder Blue / SIZE 1 (0-6 MONTHS) Lilypad / SIZE 1 (0-6 MONTHS) Baby Pink / SIZE 1 (0-6 MONTHS) Powder Blush / SIZE 1 (0-6 MONTHS) French Grey / SIZE 1 (0-6 MONTHS)
Blush SIlicone
Frigg - Silicone Daisy Pacifier Twin Pack | Glow in The Dark

Frigg - Silicone Daisy Pacifier Twin Pack | Glow in The Dark

$23.50 NZD
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Frigg - Silicone Daisy Pacifier Twin Pack | Glow in The Dark $23.50 NZD
Grey Night / Size 1 (0-6 Months) Blush Night / Size 1 (0-6 Months) Croissant Night / Size 1 (0-6 Months) Portobello Night / Size 1 (0-6 Months) Cream Night / Size 1 (0-6 Months)
Frigg - Latex Daisy Pacifier Twin Pack | Glow in The Dark

Frigg - Latex Daisy Pacifier Twin Pack | Glow in The Dark

$23.50 NZD
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Frigg - Latex Daisy Pacifier Twin Pack | Glow in The Dark $23.50 NZD
Blush/Cream / Size 1 (0-6 Months) Cream French Grey / Size 1 (0-6 Months) Night Gray / Size 1 (0-6 Months) Night Blush / Size 1 (0-6 Months) Croissant / Size 1 (0-6 Months) Portobello / Size 1 (0-6 Months) French Grey/Portobello / Size 1 (0-6 Months)
Sale
Frigg - Silicone Pacifier Twin Pack | Fairytale Collection

Frigg - Silicone Pacifier Twin Pack | Fairytale Collection

$18.95 NZD $22.95 NZD
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Frigg - Silicone Pacifier Twin Pack | Fairytale Collection $18.95 NZD $22.95 NZD
Little Mermaid / Size 1 (0-6 Months) Clumsy Hans / Size 1 (0-6 Months) The Emperor's New Clothes / Size 1 (0-6 Months) Thumbelina / Size 1 (0-6 Months) Ol Lukoie / Size 1 (0-6 Months) Little Mermaid/Thumbelina / Size 1 (0-6 Months) Ugly Duckling/Little Match Girl / Size 1 (0-6 Months) Ugly Duckling/Ol Lukoie / Size 1 (0-6 Months) Snow Queen/Princess and The Pea / Size 1 (0-6 Months)
ErgoPouch - Cocoon Swaddle Bag 0.2 Tog

ErgoPouch - Cocoon Swaddle Bag 0.2 Tog

$49.95 NZD
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ErgoPouch - Cocoon Swaddle Bag 0.2 Tog $49.95 NZD
Pink Daisies / 0-3 Months Green Willow / 0-3 Months Dragonflies / 0-3 Months Grey Marle / 0-3 Months Sweet Orchard / 0-3 Months Fruit Salad / 3-6 Months Night Sky / 0-3 Months Sage / 0-3 Months Berries / 0-3 Months Sunny / 0-3 Months Blue Ocean / 6-12 Months Oatmeal Marle / 0-3 Months
A newborn starter kit containing a starter toothbrush, hair brush, teether, baby scissors and a soother.
NUK - Welcome Set

NUK - Welcome Set

$49.95 NZD
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NUK - Welcome Set $49.95 NZD
Sale
Bunnie Caddie - Bunnie Bag

Bunnie Caddie - Bunnie Bag

$159.00 NZD $189.00 NZD
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Bunnie Caddie - Bunnie Bag $159.00 NZD $189.00 NZD
Charcoal Clay Sand Black
Skip Hop - Pronto Changing Station

Skip Hop - Pronto Changing Station

$69.90 NZD
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Skip Hop - Pronto Changing Station $69.90 NZD
NUK - First Choice Plus Night Baby Bottle

NUK - First Choice Plus Night Baby Bottle

$22.99 NZD
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NUK - First Choice Plus Night Baby Bottle $22.99 NZD
Yellow Koala Universe
Moose - Warm-Ease Anti-Colic Heated Baby Belt

Moose - Warm-Ease Anti-Colic Heated Baby Belt

$39.95 NZD
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Moose - Warm-Ease Anti-Colic Heated Baby Belt $39.95 NZD
Sale
NUK - First Choice Bottle | 300ml

NUK - First Choice Bottle | 300ml

$16.95 NZD $22.95 NZD
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NUK - First Choice Bottle | 300ml $16.95 NZD $22.95 NZD
Sale
Sleepytots The Ultimate Sleep Aid - Full Package Deal

Sleepytots The Ultimate Sleep Aid - Full Package Deal

$129.95 NZD $142.90 NZD
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Sleepytots The Ultimate Sleep Aid - Full Package Deal $129.95 NZD $142.90 NZD
White / Sleep Easy Oil Dark Wooden Tint / Sleep Easy Oil Light Wooden Tint / Sleep Easy Oil
Little Unicorn Cotton Muslin Baby Blanket

Little Unicorn Cotton Muslin Baby Blanket

$64.95 NZD
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Little Unicorn Cotton Muslin Baby Blanket $64.95 NZD
Dino Friends Forest Friends Tropical Leaf Vintage Floral Watercolour Rose Woof
Sale
Little Unicorn -Deluxe Muslin Swaddle

Little Unicorn -Deluxe Muslin Swaddle

$24.95 NZD $34.95 NZD
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Little Unicorn -Deluxe Muslin Swaddle $24.95 NZD $34.95 NZD
Spruce Deluxe Charcoal Deluxe Raindrops Deluxe
Little Unicorn - Single Cotton Muslin Swaddle Blanket

Little Unicorn - Single Cotton Muslin Swaddle Blanket

$29.95 NZD
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Little Unicorn - Single Cotton Muslin Swaddle Blanket $29.95 NZD
Rose Petal Wild Mums Rose Vine Llama Llama Grey Stripe Forest Friends
Cuski - Original Cotton Comforter

Cuski - Original Cotton Comforter

$44.95 NZD
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Cuski - Original Cotton Comforter $44.95 NZD
Betty Bo Fabby Fizzy Eddie
Sale
Mushie - Silicone Pacifier Case

Mushie - Silicone Pacifier Case

$20.00 NZD $34.99 NZD
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Mushie - Silicone Pacifier Case $20.00 NZD $34.99 NZD
Natural Stone Grey Cloudy Mauve
Sale
Ryco - Delux Change Mat with Pockets

Ryco - Delux Change Mat with Pockets

$25.00 NZD $29.95 NZD
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Ryco - Delux Change Mat with Pockets $25.00 NZD $29.95 NZD
Black Grey Willow
Sale
Hooki - Duo Pram Clip Set

Hooki - Duo Pram Clip Set

$24.95 NZD $39.95 NZD
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Hooki - Duo Pram Clip Set $24.95 NZD $39.95 NZD
Cuski - Cuskiboo Bamboo Comforters

Cuski - Cuskiboo Bamboo Comforters

$49.95 NZD
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Cuski - Cuskiboo Bamboo Comforters $49.95 NZD
Blue Cream Minty-Boo Berry-Boo Pink
Baby First Bassinet Foam Mattress - Round (79.5 X 38cm)

Baby First Bassinet Foam Mattress - Round (79.5 X 38cm)

$44.99 NZD
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Baby First Bassinet Foam Mattress - Round (79.5 X 38cm) $44.99 NZD
NUK - First Choice Plus Baby Bottle 360ml

NUK - First Choice Plus Baby Bottle 360ml

$23.99 NZD
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NUK - First Choice Plus Baby Bottle 360ml $23.99 NZD
Pink Blue