15% off Summer Essentials. Discount applied at checkout. Free shipping on NZ orders over $120. Overnight shipping. Afterpay and Zip available.

15% off Summer Essentials. Discount applied at checkout. Free shipping on NZ orders over $120. Overnight shipping. Afterpay and Zip available.

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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Newborn

All your newborn essentials in one handy place.
Baby Ink - Inkless Printing Kits

Baby Ink - Inkless Printing Kits

$29.95 NZD
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Baby Ink - Inkless Printing Kits $29.95 NZD
Black
Mod & Tod - Bassinet Sheet & Change Mat Cover

Mod & Tod - Bassinet Sheet & Change Mat Cover

$29.95 NZD
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Mod & Tod - Bassinet Sheet & Change Mat Cover $29.95 NZD
Isla Starlit Earthy Sage Galaxy Quest Savanna Delilah
Baby car seat and pram cover with cherry pattern on a white background, featuring OHbaby Awards silver winner badge.
Mod & Tod - 5 in 1 Multi Use Cover

Mod & Tod - 5 in 1 Multi Use Cover

$48.95 NZD
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Mod & Tod - 5 in 1 Multi Use Cover $48.95 NZD
Cherries Honey Blossom Swan Princess Woodland Galaxy Quest Rexy Earthy Sage Sage Gingham
Sale
Mushie - Lovey Blanket

Mushie - Lovey Blanket

$27.95 NZD $43.95 NZD
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Mushie - Lovey Blanket $27.95 NZD $43.95 NZD
Natural Pink
moogoo-natural -nappy-balm
Moogoo - Nappy Balm

Moogoo - Nappy Balm

$18.50 NZD
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Moogoo - Nappy Balm $18.50 NZD
Sale
Woolbabe - Swaddle Blanket

Woolbabe - Swaddle Blanket

$49.95 NZD $69.95 NZD
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Woolbabe - Swaddle Blanket $49.95 NZD $69.95 NZD
Wildflower Rose Manuka Plum Manuka
Helps to clear babies blocked nose.
NUK Nasal Decongester

NUK Nasal Decongester

$12.99 NZD
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NUK Nasal Decongester $12.99 NZD
Gummee - 'Anti Scratch' Teething Mitts, 0-3M

Gummee - 'Anti Scratch' Teething Mitts, 0-3M

$24.95 NZD
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Gummee - 'Anti Scratch' Teething Mitts, 0-3M $24.95 NZD
Sleepytot - AuCuTee White and Pink Noise Therapy Machine

Sleepytot - AuCuTee White and Pink Noise Therapy Machine

$79.95 NZD
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Sleepytot - AuCuTee White and Pink Noise Therapy Machine $79.95 NZD
A small, 6cm white noise machine that plays sounds to soothes babies.
Rockit - Wooshh Sound Soother

Rockit - Wooshh Sound Soother

$49.95 NZD
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Rockit - Wooshh Sound Soother $49.95 NZD
Brown teddy bear with a brown bow on a white background
Baby Beats - Heartbeat Animals with Soundbox Recorder

Baby Beats - Heartbeat Animals with Soundbox Recorder

$89.95 NZD
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Baby Beats - Heartbeat Animals with Soundbox Recorder $89.95 NZD
Sale
Lulla by Roro - Lulla Sleep Owl (24 Hours of Heartbeat and Breathing)

Lulla by Roro - Lulla Sleep Owl (24 Hours of Heartbeat and Breathing)

$49.99 NZD $79.99 NZD
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Lulla by Roro - Lulla Sleep Owl (24 Hours of Heartbeat and Breathing) $49.99 NZD $79.99 NZD
easynight blackout blinds home version, ideal for babies rooms and shift workers especially in daylight savings. Blocks out unwanted light creating complete darkness. No gaps
Easyblinds - Easynight Blackout Blind HOME Kit

Easyblinds - Easynight Blackout Blind HOME Kit

from $79.95 NZD
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Easyblinds - Easynight Blackout Blind HOME Kit from $79.95 NZD
easynight-blinds-portable-version
Easyblinds - Easynight Blackout Blind PORTABLE Kit

Easyblinds - Easynight Blackout Blind PORTABLE Kit

from $89.95 NZD
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Easyblinds - Easynight Blackout Blind PORTABLE Kit from $89.95 NZD
Sleepytots Ultimate Sleep Aid - On It's Own

Sleepytots Ultimate Sleep Aid - On It's Own

$109.95 NZD
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Sleepytots Ultimate Sleep Aid - On It's Own $109.95 NZD
White Dark Wooden Tint Light Wooden Tint
The NUK First Choice+ Perfect Start Set comes with Temperature Control. It includes baby bottles, silicone teats, Genius soother, bottle brush, and leakproof screw top.
NUK - First Choice Plus Perfect Start Set

NUK - First Choice Plus Perfect Start Set

$79.95 NZD
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NUK - First Choice Plus Perfect Start Set $79.95 NZD
Dragonflies2.5togSwaddle
Ergopouch - Cocoon Swaddle Bag 2.5 Tog

Ergopouch - Cocoon Swaddle Bag 2.5 Tog

$79.95 NZD
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Ergopouch - Cocoon Swaddle Bag 2.5 Tog $79.95 NZD
Bon Appetit / Newborn Ink / Newborn Pink Daisies / Newborn Dragonflies / Newborn Willow / Newborn Oatmeal Marle / Newborn Grey Marle / Newborn Berries / Newborn
Sale
NUK for Nature Latex Soother Twin Pack

NUK for Nature Latex Soother Twin Pack

$18.95 NZD $20.95 NZD
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NUK for Nature Latex Soother Twin Pack $18.95 NZD $20.95 NZD
Olive / 0-6 Months Cream / 6-18 Months Rust / 0-6 Months
Sale
NUK Star Latex Soother Twin Pack

NUK Star Latex Soother Twin Pack

$13.95 NZD $15.95 NZD
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NUK Star Latex Soother Twin Pack $13.95 NZD $15.95 NZD
0-6 Months / Blue 0-6 Months / Pink 0-6 Months / Red | Yellow 0-6 Months / Blue | Teal
Sold Out
NUK - Signature Silicone Soother

NUK - Signature Silicone Soother

Sold Out
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NUK - Signature Silicone Soother Sold Out
Magenta / 18-36 Months Pink Flowers / 18-36 Months
The blue 6-18month NUK Star Day & Night Soothers come with a glow-in-the-dark effect, they are orthodontist-approved and breastfeeding-friendly.
NUK - Star Silicone Soother Twin Pack | Day & Night

NUK - Star Silicone Soother Twin Pack | Day & Night

$18.95 NZD
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NUK - Star Silicone Soother Twin Pack | Day & Night $18.95 NZD
0-6 Months / Pink 0-6 Months / Blue
Frigg - Latex Daisy Pacifier Twin Pack

Frigg - Latex Daisy Pacifier Twin Pack

$22.95 NZD
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Frigg - Latex Daisy Pacifier Twin Pack $22.95 NZD
Sage / SIZE 1 (0-6 MONTHS) Glacier Blue / SIZE 1 (0-6 MONTHS) French Grey / SIZE 1 (0-6 MONTHS) Chamomile / SIZE 1 (0-6 MONTHS) Cotton Candy / SIZE 1 (0-6 MONTHS) Pink Cream Poppy / SIZE 1 (0-6 MONTHS) Biscuit / SIZE 1 (0-6 MONTHS) Frigg Peony / SIZE 1 (0-6 MONTHS) Desert / SIZE 1 (0-6 MONTHS) Cream Poppy / SIZE 1 (0-6 MONTHS) Cream Lupine / SIZE 1 (0-6 MONTHS) Willow / SIZE 1 (0-6 MONTHS) Aurora / SIZE 1 (0-6 MONTHS) Pale Daffodil / SIZE 1 (0-6 MONTHS) Cream / SIZE 1 (0-6 MONTHS) Blush / SIZE 1 (0-6 MONTHS) Soft Lilac / SIZE 1 (0-6 MONTHS) Powder Blue / SIZE 1 (0-6 MONTHS) Lilypad / SIZE 1 (0-6 MONTHS) Sea Foam / SIZE 1 (0-6 MONTHS) Cappuccino / SIZE 1 (0-6 MONTHS) Frigg Acorn / SIZE 1 (0-6 MONTHS) Breeze / SIZE 1 (0-6 MONTHS)
Frigg - Silicone Daisy Pacifier Twin Pack

Frigg - Silicone Daisy Pacifier Twin Pack

$22.95 NZD
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Frigg - Silicone Daisy Pacifier Twin Pack $22.95 NZD
Soft Lilac / SIZE 1 (0-6 MONTHS) Soft Lilac/Daffodil / SIZE 1 (0-6 MONTHS) Pink Cream/Cream / SIZE 1 (0-6 MONTHS) Cream/Lupine / SIZE 1 (0-6 MONTHS) Sage / SIZE 1 (0-6 MONTHS) Blush / SIZE 1 (0-6 MONTHS) Powder Blue / SIZE 1 (0-6 MONTHS) Lilypad / SIZE 1 (0-6 MONTHS) Baby Pink / SIZE 1 (0-6 MONTHS) Powder Blush / SIZE 1 (0-6 MONTHS) French Grey / SIZE 1 (0-6 MONTHS)
Blush SIlicone
Frigg - Silicone Daisy Pacifier Twin Pack | Glow in The Dark

Frigg - Silicone Daisy Pacifier Twin Pack | Glow in The Dark

$23.50 NZD
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Frigg - Silicone Daisy Pacifier Twin Pack | Glow in The Dark $23.50 NZD
Grey Night / Size 1 (0-6 Months) Blush Night / Size 1 (0-6 Months) Croissant Night / Size 1 (0-6 Months) Portobello Night / Size 1 (0-6 Months) Cream Night / Size 1 (0-6 Months)
Frigg - Latex Daisy Pacifier Twin Pack | Glow in The Dark

Frigg - Latex Daisy Pacifier Twin Pack | Glow in The Dark

$23.50 NZD
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Frigg - Latex Daisy Pacifier Twin Pack | Glow in The Dark $23.50 NZD
Blush/Cream / Size 1 (0-6 Months) Cream French Grey / Size 1 (0-6 Months) Night Gray / Size 1 (0-6 Months) Night Blush / Size 1 (0-6 Months) Croissant / Size 1 (0-6 Months) Portobello / Size 1 (0-6 Months) French Grey/Portobello / Size 1 (0-6 Months)
Frigg - Silicone Pacifier Twin Pack | Fairytale Collection

Frigg - Silicone Pacifier Twin Pack | Fairytale Collection

$22.95 NZD
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Frigg - Silicone Pacifier Twin Pack | Fairytale Collection $22.95 NZD
Little Mermaid / Size 1 (0-6 Months) Clumsy Hans / Size 1 (0-6 Months) The Emperor's New Clothes / Size 1 (0-6 Months) Thumbelina / Size 1 (0-6 Months) Ol Lukoie / Size 1 (0-6 Months) Little Mermaid/Thumbelina / Size 1 (0-6 Months) Ugly Duckling/Little Match Girl / Size 1 (0-6 Months) Ugly Duckling/Ol Lukoie / Size 1 (0-6 Months) Snow Queen/Princess and The Pea / Size 1 (0-6 Months)
Baby sleeping bag with animal pattern on a white background
ErgoPouch - Cocoon Swaddle Bag 0.2 Tog

ErgoPouch - Cocoon Swaddle Bag 0.2 Tog

$49.95 NZD
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ErgoPouch - Cocoon Swaddle Bag 0.2 Tog $49.95 NZD
Elephant Parade / Newborn Savannah / Newborn Pink Daisies / Newborn Green Willow / Newborn Dragonflies / Newborn Grey Marle / Newborn Sweet Orchard / Newborn Night Sky / Newborn Sage / Newborn Berries / Newborn Sunny / Newborn Oatmeal Marle / Newborn
A newborn starter kit containing a starter toothbrush, hair brush, teether, baby scissors and a soother.
NUK - Welcome Set

NUK - Welcome Set

$49.95 NZD
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NUK - Welcome Set $49.95 NZD
Sale
Bunnie Caddie - Bunnie Bag

Bunnie Caddie - Bunnie Bag

$119.95 NZD $189.00 NZD
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Bunnie Caddie - Bunnie Bag $119.95 NZD $189.00 NZD
Charcoal Clay
NUK - First Choice Plus Night Baby Bottle

NUK - First Choice Plus Night Baby Bottle

$22.99 NZD
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NUK - First Choice Plus Night Baby Bottle $22.99 NZD
Yellow Koala Universe
Moose - Warm-Ease Anti-Colic Heated Baby Belt

Moose - Warm-Ease Anti-Colic Heated Baby Belt

$39.95 NZD
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Moose - Warm-Ease Anti-Colic Heated Baby Belt $39.95 NZD
Sale
Sleepytots The Ultimate Sleep Aid - Full Package Deal

Sleepytots The Ultimate Sleep Aid - Full Package Deal

$129.95 NZD $142.90 NZD
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Sleepytots The Ultimate Sleep Aid - Full Package Deal $129.95 NZD $142.90 NZD
White / Sleep Easy Oil Dark Wooden Tint / Sleep Easy Oil Light Wooden Tint / Sleep Easy Oil
Sale
Little Unicorn Cotton Muslin Baby Blanket

Little Unicorn Cotton Muslin Baby Blanket

$49.95 NZD $64.95 NZD
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Little Unicorn Cotton Muslin Baby Blanket $49.95 NZD $64.95 NZD
Forest Friends Woof
Sale
Little Unicorn -Deluxe Muslin Swaddle

Little Unicorn -Deluxe Muslin Swaddle

$19.99 NZD $34.95 NZD
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Little Unicorn -Deluxe Muslin Swaddle $19.99 NZD $34.95 NZD
Spruce Deluxe Charcoal Deluxe
Sale
Little Unicorn - Single Cotton Muslin Swaddle Blanket

Little Unicorn - Single Cotton Muslin Swaddle Blanket

$22.95 NZD $29.95 NZD
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Little Unicorn - Single Cotton Muslin Swaddle Blanket $22.95 NZD $29.95 NZD
Rose Vine
Cuski - Original Cotton Comforter

Cuski - Original Cotton Comforter

$44.95 NZD
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Cuski - Original Cotton Comforter $44.95 NZD
Betty Fabby Fizzy Eddie
Sale
Mushie - Silicone Pacifier Case

Mushie - Silicone Pacifier Case

$12.99 NZD $34.99 NZD
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Mushie - Silicone Pacifier Case $12.99 NZD $34.99 NZD
Natural Cloudy Mauve
Sale
Ryco - Delux Change Mat with Pockets

Ryco - Delux Change Mat with Pockets

$19.95 NZD $29.95 NZD
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Ryco - Delux Change Mat with Pockets $19.95 NZD $29.95 NZD
Grey
Sold Out
Hooki - Duo Pram Clip Set

Hooki - Duo Pram Clip Set

Sold Out
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Hooki - Duo Pram Clip Set Sold Out
Light Blue
Cuski - Cuskiboo Bamboo Comforters

Cuski - Cuskiboo Bamboo Comforters

$49.95 NZD
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Cuski - Cuskiboo Bamboo Comforters $49.95 NZD
Blue Cream Minty-Boo Berry-Boo Pink
Baby First Bassinet Foam Mattress - Round (79.5 X 38cm)

Baby First Bassinet Foam Mattress - Round (79.5 X 38cm)

Sold Out
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Baby First Bassinet Foam Mattress - Round (79.5 X 38cm) Sold Out
NUK - First Choice Plus Baby Bottle 360ml

NUK - First Choice Plus Baby Bottle 360ml

$23.99 NZD
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NUK - First Choice Plus Baby Bottle 360ml $23.99 NZD
Pink Blue
Purely Baby - Disposable Changing Mats 10pc

Purely Baby - Disposable Changing Mats 10pc

$8.95 NZD
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Purely Baby - Disposable Changing Mats 10pc $8.95 NZD
Love To Dream - Swaddle Up 0.2 Tog Bamboo

Love To Dream - Swaddle Up 0.2 Tog Bamboo

$57.95 NZD
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Love To Dream - Swaddle Up 0.2 Tog Bamboo $57.95 NZD
Grey / Newborn
A white support pillow for mums to feed their baby and also have tummy time.
Cuddle Co - Organic Cotton Feeding & Infant Support Pillow

Cuddle Co - Organic Cotton Feeding & Infant Support Pillow

Sold Out
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Cuddle Co - Organic Cotton Feeding & Infant Support Pillow Sold Out
NUK - Flash Non Contact Thermometer

NUK - Flash Non Contact Thermometer

$99.95 NZD
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NUK - Flash Non Contact Thermometer $99.95 NZD
SnoozeShade - Plus Deluxe

SnoozeShade - Plus Deluxe

Sold Out
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SnoozeShade - Plus Deluxe Sold Out
SnoozeShade Original sun and sleep shade with steel grey trim fitted to a pushchair, providing UPF 50+ sun protection and a dark, breathable sleep space for baby.
SnoozeShade - Original Buggy Blackout Shade Cover | Steel Trim

SnoozeShade - Original Buggy Blackout Shade Cover | Steel Trim

$49.95 NZD
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SnoozeShade - Original Buggy Blackout Shade Cover | Steel Trim $49.95 NZD