CLEARANCE up to 80% off | Free NZ shipping $120+ | Overnight shipping| Afterpay available

Search Login
0 Cart
Search Login
0 Cart
Search
0 Cart

Search our shop

Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Newborn

All your newborn essentials in one handy place.
Brown teddy bear with a brown bow on a white background
Baby Beats - Heartbeat Animals with Soundbox Recorder

Baby Beats - Heartbeat Animals with Soundbox Recorder

from $59.99 NZD
Quick View

Baby Beats - Heartbeat Animals with Soundbox Recorder from $59.99 NZD
Sale
Lulla Sleep Owl - (seconds half price!)

Lulla Sleep Owl - (seconds half price!)

$39.99 NZD $79.99 NZD
Quick View

Lulla Sleep Owl - (seconds half price!) $39.99 NZD $79.99 NZD
easynight blackout blinds home version, ideal for babies rooms and shift workers especially in daylight savings. Blocks out unwanted light creating complete darkness. No gaps
Easyblinds - Easynight Blackout Blind HOME Kit

Easyblinds - Easynight Blackout Blind HOME Kit

from $79.95 NZD
Quick View

Easyblinds - Easynight Blackout Blind HOME Kit from $79.95 NZD
easynight-blinds-portable-version
Easyblinds - Easynight Blackout Blind PORTABLE Kit

Easyblinds - Easynight Blackout Blind PORTABLE Kit

from $89.95 NZD
Quick View

Easyblinds - Easynight Blackout Blind PORTABLE Kit from $89.95 NZD
Sleepytots Ultimate Sleep Aid - On It's Own

Sleepytots Ultimate Sleep Aid - On It's Own

$109.95 NZD
Quick View

Sleepytots Ultimate Sleep Aid - On It's Own $109.95 NZD
White Dark Wooden Tint Light Wooden Tint
The NUK First Choice+ Perfect Start Set comes with Temperature Control. It includes baby bottles, silicone teats, Genius soother, bottle brush, and leakproof screw top.
NUK - First Choice Plus Perfect Start Set

NUK - First Choice Plus Perfect Start Set

$79.95 NZD
Quick View
NUK - First Choice Plus Perfect Start Set $79.95 NZD
Ergopouch - Cocoon Swaddle Bag 2.5 Tog

Ergopouch - Cocoon Swaddle Bag 2.5 Tog

$79.95 NZD
Quick View

Ergopouch - Cocoon Swaddle Bag 2.5 Tog $79.95 NZD
Starbeam / Newborn Bon Appetit / Newborn Ink / Newborn Pink Daisies / Newborn Dragonflies / Newborn Willow / Newborn Oatmeal Marle / Newborn Grey Marle / Newborn
Sale
NUK for Nature Latex Soother Twin Pack

NUK for Nature Latex Soother Twin Pack

$18.95 NZD $20.95 NZD
Quick View
NUK for Nature Latex Soother Twin Pack $18.95 NZD $20.95 NZD
Cream / 6-18 Months Rust / 0-6 Months
Sale
NUK Star Latex Soother Twin Pack

NUK Star Latex Soother Twin Pack

$11.99 NZD $15.95 NZD
Quick View

NUK Star Latex Soother Twin Pack $11.99 NZD $15.95 NZD
0-6 Months / Blue 0-6 Months / Pink 6-18 Months / Red | Yellow 6-18 Months / Blue | Teal
The blue 6-18month NUK Star Day & Night Soothers come with a glow-in-the-dark effect, they are orthodontist-approved and breastfeeding-friendly.
NUK - Star Silicone Soother Twin Pack | Day & Night

NUK - Star Silicone Soother Twin Pack | Day & Night

$18.95 NZD
Quick View
NUK - Star Silicone Soother Twin Pack | Day & Night $18.95 NZD
0-6 Months / Pink 0-6 Months / Blue
Frigg - Latex Daisy Pacifier Twin Pack

Frigg - Latex Daisy Pacifier Twin Pack

$23.95 NZD
Quick View

Frigg - Latex Daisy Pacifier Twin Pack $23.95 NZD
Sage / SIZE 1 (0-6 MONTHS) Glacier Blue / SIZE 1 (0-6 MONTHS) French Grey / SIZE 1 (0-6 MONTHS) Chamomile / SIZE 1 (0-6 MONTHS) Cotton Candy / SIZE 1 (0-6 MONTHS) Pink Cream Poppy / SIZE 1 (0-6 MONTHS) Biscuit / SIZE 1 (0-6 MONTHS) Frigg Peony / SIZE 1 (0-6 MONTHS) Desert / SIZE 1 (0-6 MONTHS) Cream Poppy / SIZE 1 (0-6 MONTHS) Cream Lupine / SIZE 1 (0-6 MONTHS) Willow / SIZE 1 (0-6 MONTHS) Aurora / SIZE 1 (0-6 MONTHS) Pale Daffodil / SIZE 1 (0-6 MONTHS) Cream / SIZE 1 (0-6 MONTHS) Blush / SIZE 1 (0-6 MONTHS) Soft Lilac / SIZE 1 (0-6 MONTHS) Powder Blue / SIZE 1 (0-6 MONTHS) Lilypad / SIZE 1 (0-6 MONTHS) Sea Foam / SIZE 1 (0-6 MONTHS) Cappuccino / SIZE 1 (0-6 MONTHS) Frigg Acorn / SIZE 1 (0-6 MONTHS) Breeze / SIZE 1 (0-6 MONTHS)
Frigg - Silicone Daisy Pacifier Twin Pack

Frigg - Silicone Daisy Pacifier Twin Pack

$23.95 NZD
Quick View

Frigg - Silicone Daisy Pacifier Twin Pack $23.95 NZD
Chamomile / SIZE 1 (0-6 MONTHS) Breeze / SIZE 1 (0-6 MONTHS) Soft Lilac / SIZE 1 (0-6 MONTHS) Soft Lilac/Daffodil / SIZE 1 (0-6 MONTHS) Pink Cream/Cream / SIZE 1 (0-6 MONTHS) Cream/Lupine / SIZE 1 (0-6 MONTHS) Sage / SIZE 1 (0-6 MONTHS) Blush / SIZE 1 (0-6 MONTHS) Powder Blue / SIZE 1 (0-6 MONTHS) Lilypad / SIZE 1 (0-6 MONTHS) Baby Pink / SIZE 1 (0-6 MONTHS) Powder Blush / SIZE 1 (0-6 MONTHS) French Grey / SIZE 1 (0-6 MONTHS)
Blush SIlicone
Frigg - Silicone Daisy Pacifier Twin Pack | Glow in The Dark

Frigg - Silicone Daisy Pacifier Twin Pack | Glow in The Dark

$24.95 NZD
Quick View

Frigg - Silicone Daisy Pacifier Twin Pack | Glow in The Dark $24.95 NZD
Grey Night / Size 1 (0-6 Months) Blush Night / Size 1 (0-6 Months) Croissant Night / Size 1 (0-6 Months) Portobello Night / Size 1 (0-6 Months) Cream Night / Size 1 (0-6 Months)
Frigg - Latex Daisy Pacifier Twin Pack | Glow in The Dark

Frigg - Latex Daisy Pacifier Twin Pack | Glow in The Dark

$24.95 NZD
Quick View

Frigg - Latex Daisy Pacifier Twin Pack | Glow in The Dark $24.95 NZD
Blush/Cream / Size 1 (0-6 Months) Cream French Grey / Size 1 (0-6 Months) Night Gray / Size 1 (0-6 Months) Night Blush / Size 1 (0-6 Months) Croissant / Size 1 (0-6 Months) Portobello / Size 1 (0-6 Months) French Grey/Portobello / Size 1 (0-6 Months)
Sale
Frigg - Silicone Pacifier Twin Pack | Fairytale Collection

Frigg - Silicone Pacifier Twin Pack | Fairytale Collection

$18.95 NZD $23.95 NZD
Quick View

Frigg - Silicone Pacifier Twin Pack | Fairytale Collection $18.95 NZD $23.95 NZD
Clumsy Hans / Size 1 (0-6 Months) Ugly Duckling/Little Match Girl / Size 1 (0-6 Months) The Emperor's New Clothes / Size 1 (0-6 Months) Ugly Duckling/Ol Lukoie / Size 1 (0-6 Months) Little Mermaid / Size 1 (0-6 Months) Thumbelina / Size 1 (0-6 Months) Ol Lukoie / Size 1 (0-6 Months) Little Mermaid/Thumbelina / Size 1 (0-6 Months) Snow Queen/Princess and The Pea / Size 1 (0-6 Months)
Baby sleeping bag with animal pattern on a white background
ErgoPouch - Cocoon Swaddle Bag 0.2 Tog

ErgoPouch - Cocoon Swaddle Bag 0.2 Tog

$49.95 NZD
Quick View

ErgoPouch - Cocoon Swaddle Bag 0.2 Tog $49.95 NZD
Elephant Parade / Newborn Savannah / Newborn Pink Daisies / Newborn Green Willow / Newborn Dragonflies / Newborn Grey Marle / Newborn Sweet Orchard / Newborn Night Sky / Newborn Sage / Newborn Berries / Newborn Sunny / Newborn Oatmeal Marle / Newborn
A newborn starter kit containing a starter toothbrush, hair brush, teether, baby scissors and a soother.
NUK - Welcome Set

NUK - Welcome Set

$49.95 NZD
Quick View

NUK - Welcome Set $49.95 NZD
Sale
Bunnie Caddie - Bunnie Bag

Bunnie Caddie - Bunnie Bag

$119.95 NZD $189.00 NZD
Quick View

Bunnie Caddie - Bunnie Bag $119.95 NZD $189.00 NZD
Charcoal Clay
NUK - First Choice Plus Night Baby Bottle

NUK - First Choice Plus Night Baby Bottle

$22.99 NZD
Quick View

NUK - First Choice Plus Night Baby Bottle $22.99 NZD
Yellow Koala Universe
Moose - Warm-Ease Anti-Colic Heated Baby Belt

Moose - Warm-Ease Anti-Colic Heated Baby Belt

Sold Out
Quick View

Moose - Warm-Ease Anti-Colic Heated Baby Belt Sold Out
Sale
Child sleeping with a teddy bear next to a SLEEPYTIME diffuser on a white bed.
Sleepytots The Ultimate Sleep Aid - Full Package Deal

Sleepytots The Ultimate Sleep Aid - Full Package Deal

$129.95 NZD $142.90 NZD
Quick View

Sleepytots The Ultimate Sleep Aid - Full Package Deal $129.95 NZD $142.90 NZD
White / Sleep Easy Oil Dark Wooden Tint / Sleep Easy Oil Light Wooden Tint / Sleep Easy Oil
Sale
Little Unicorn Cotton Muslin Baby Blanket

Little Unicorn Cotton Muslin Baby Blanket

$49.95 NZD $64.95 NZD
Quick View
Little Unicorn Cotton Muslin Baby Blanket $49.95 NZD $64.95 NZD
Forest Friends
Sold Out
Little Unicorn -Deluxe Muslin Swaddle

Little Unicorn -Deluxe Muslin Swaddle

Sold Out
Quick View

Little Unicorn -Deluxe Muslin Swaddle Sold Out
Spruce Deluxe
Sale
Little Unicorn - Single Cotton Muslin Swaddle Blanket

Little Unicorn - Single Cotton Muslin Swaddle Blanket

$19.99 NZD $29.95 NZD
Quick View
Little Unicorn - Single Cotton Muslin Swaddle Blanket $19.99 NZD $29.95 NZD
Rose Vine
Cuski - Original Cotton Comforter

Cuski - Original Cotton Comforter

Sold Out
Quick View

Cuski - Original Cotton Comforter Sold Out
Betty
Cuski - Cuskiboo Bamboo Comforters

Cuski - Cuskiboo Bamboo Comforters

$49.95 NZD
Quick View

Cuski - Cuskiboo Bamboo Comforters $49.95 NZD
Blue Minty-Boo Berry-Boo
Baby First Bassinet Foam Mattress - Round (80cm x 38cm x 6cm)

Baby First Bassinet Foam Mattress - Round (80cm x 38cm x 6cm)

Sold Out
Quick View
Baby First Bassinet Foam Mattress - Round (80cm x 38cm x 6cm) Sold Out
NUK - First Choice Plus Baby Bottle 360ml

NUK - First Choice Plus Baby Bottle 360ml

$23.99 NZD
Quick View
NUK - First Choice Plus Baby Bottle 360ml $23.99 NZD
Pink Blue
Love To Dream - Swaddle Up 0.2 Tog Bamboo

Love To Dream - Swaddle Up 0.2 Tog Bamboo

$57.95 NZD
Quick View
Love To Dream - Swaddle Up 0.2 Tog Bamboo $57.95 NZD
Grey / Newborn
White pillow with a brown tag on a white background
Cuddle Co - Organic Cotton 2Pk Support Pillow & Wedge Feeding Pillow / Nursing Pillow

Cuddle Co - Organic Cotton 2Pk Support Pillow & Wedge Feeding Pillow / Nursing Pillow

$99.99 NZD
Quick View

Cuddle Co - Organic Cotton 2Pk Support Pillow & Wedge Feeding Pillow / Nursing Pillow $99.99 NZD
SnoozeShade - Plus Deluxe

SnoozeShade - Plus Deluxe

$79.95 NZD
Quick View

SnoozeShade - Plus Deluxe $79.95 NZD
Snoozeshade Plus Extra Shade for Strollers
SnoozeShade - Plus Extra Shade Cover

SnoozeShade - Plus Extra Shade Cover

Sold Out
Quick View
SnoozeShade - Plus Extra Shade Cover Sold Out
Safe T Sleep - Bassinet Sleepwrap Mini

Safe T Sleep - Bassinet Sleepwrap Mini

$64.80 NZD
Quick View
Safe T Sleep - Bassinet Sleepwrap Mini $64.80 NZD
Baby First - Cot Flannelette Sheet Set

Baby First - Cot Flannelette Sheet Set

$42.00 NZD
Quick View
Baby First - Cot Flannelette Sheet Set $42.00 NZD
baby-shusher-sloth
Baby Shusher - Sloth Shusher

Baby Shusher - Sloth Shusher

$99.99 NZD
Quick View
Baby Shusher - Sloth Shusher $99.99 NZD
A LUMA bath thermometer with a sage green outer casing and a central brown glass window showing the temperature scale.
LUMA - Bath Thermometer

LUMA - Bath Thermometer

$19.95 NZD
Quick View

LUMA - Bath Thermometer $19.95 NZD
Blossom Pink Ice Blue Olive Desert Taupe Silk Oat
An Olive coloured brush and comb set for babies, designed to help prevent cradle cap and stimulate hair follicles.
LUMA - Brush & Comb Set

LUMA - Brush & Comb Set

$19.95 NZD
Quick View

LUMA - Brush & Comb Set $19.95 NZD
Beige baby carrier with black accents on a white background
LILLEbaby - Complete All Seasons Baby Carrier

LILLEbaby - Complete All Seasons Baby Carrier

$270.00 NZD
Quick View
LILLEbaby - Complete All Seasons Baby Carrier $270.00 NZD
Moonbeam Stone Succulent Charcoal
Sale
Lulla Doll - 12 hours of Heartbeat and Breathing

Lulla Doll - 12 hours of Heartbeat and Breathing

from $55.00 NZD $99.95 NZD
Quick View

Lulla Doll - 12 hours of Heartbeat and Breathing from $55.00 NZD $99.95 NZD
Baby Tummy Oil
Absolute Essential - Baby Tummy

Absolute Essential - Baby Tummy

$29.95 NZD
Quick View
Absolute Essential - Baby Tummy $29.95 NZD
John Deere - Farm to Table Journey Sensory Book

John Deere - Farm to Table Journey Sensory Book

$35.00 NZD
Quick View
John Deere - Farm to Table Journey Sensory Book $35.00 NZD
Suggestion Foldable baby bath tub with blue interior on a white background
Baby First - Folding Bath Tub

Baby First - Folding Bath Tub

$59.95 NZD
Quick View
Baby First - Folding Bath Tub $59.95 NZD
Baby Bath Support
Baby First - Newborn Bath Support

Baby First - Newborn Bath Support

Sold Out
Quick View
Baby First - Newborn Bath Support Sold Out
Mediscan Nail Buffer
Mediscan - Nail Buffer Set

Mediscan - Nail Buffer Set

$35.00 NZD
Quick View
Mediscan - Nail Buffer Set $35.00 NZD
Medescan - Nail Buffer Refill

Medescan - Nail Buffer Refill

$16.50 NZD
Quick View
Medescan - Nail Buffer Refill $16.50 NZD
Frankie Apothecary Soothing Bath Soak
Frankie Apothecary - Colloidal Oat Itacy Bath Soak - 250gm

Frankie Apothecary - Colloidal Oat Itacy Bath Soak - 250gm

$21.99 NZD
Quick View
Frankie Apothecary - Colloidal Oat Itacy Bath Soak - 250gm $21.99 NZD
Sale
Rockit - Rockit Rechargeable, Zed & Wooshh Sleep Bundle + FREE GIFT

Rockit - Rockit Rechargeable, Zed & Wooshh Sleep Bundle + FREE GIFT

$195.41 NZD $229.89 NZD
Quick View
Rockit - Rockit Rechargeable, Zed & Wooshh Sleep Bundle + FREE GIFT $195.41 NZD $229.89 NZD
MooGoo - Natural Nipple Balm 120g Tube

MooGoo - Natural Nipple Balm 120g Tube

$17.99 NZD
Quick View
MooGoo - Natural Nipple Balm 120g Tube $17.99 NZD