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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Newborn

All your newborn essentials in one handy place.
Purely Baby - Disposable Changing Mats 10pc

Purely Baby - Disposable Changing Mats 10pc

$8.95 NZD
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Purely Baby - Disposable Changing Mats 10pc $8.95 NZD
Love To Dream - Swaddle Up 0.2 Tog Bamboo

Love To Dream - Swaddle Up 0.2 Tog Bamboo

$57.95 NZD
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Love To Dream - Swaddle Up 0.2 Tog Bamboo $57.95 NZD
Grey / Newborn
A white support pillow for mums to feed their baby and also have tummy time.
Cuddle Co - Organic Cotton Feeding & Infant Support Pillow

Cuddle Co - Organic Cotton Feeding & Infant Support Pillow

$77.50 NZD
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Cuddle Co - Organic Cotton Feeding & Infant Support Pillow $77.50 NZD
NUK - Flash Non Contact Thermometer

NUK - Flash Non Contact Thermometer

$99.95 NZD
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NUK - Flash Non Contact Thermometer $99.95 NZD
SnoozeShade - Plus Deluxe

SnoozeShade - Plus Deluxe

$79.95 NZD
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SnoozeShade - Plus Deluxe $79.95 NZD
SnoozeShade Original sun and sleep shade with steel grey trim fitted to a pushchair, providing UPF 50+ sun protection and a dark, breathable sleep space for baby.
SnoozeShade - Original Buggy Blackout Shade Cover | Steel Trim

SnoozeShade - Original Buggy Blackout Shade Cover | Steel Trim

$49.95 NZD
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SnoozeShade - Original Buggy Blackout Shade Cover | Steel Trim $49.95 NZD
Safe T Sleep - Bassinet Sleepwrap Mini

Safe T Sleep - Bassinet Sleepwrap Mini

$59.99 NZD
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Safe T Sleep - Bassinet Sleepwrap Mini $59.99 NZD
botanical Purflo sleep tight baby bed from the side
Purflo - Sleep Tight Baby Bed

Purflo - Sleep Tight Baby Bed

$249.95 NZD
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Purflo - Sleep Tight Baby Bed $249.95 NZD
Shell Pink Botanical Minimal Grey
Sale
Babu - Organic Fitted Cot Sheet

Babu - Organic Fitted Cot Sheet

$45.00 NZD $65.00 NZD
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Babu - Organic Fitted Cot Sheet $45.00 NZD $65.00 NZD
Rainbow Teal / Standard 76cm x 138cm
Sale
Fabelab - Buddy Bears Organic

Fabelab - Buddy Bears Organic

$29.95 NZD $59.95 NZD
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Fabelab - Buddy Bears Organic $29.95 NZD $59.95 NZD
Baby First - Cot Flannelette Sheet Set

Baby First - Cot Flannelette Sheet Set

$42.00 NZD
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Baby First - Cot Flannelette Sheet Set $42.00 NZD
baby-shusher-sloth
Baby Shusher - Sloth Shusher

Baby Shusher - Sloth Shusher

$99.99 NZD
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Baby Shusher - Sloth Shusher $99.99 NZD
A light blue bath thermometer for babies to ensure the water is at a safe temperature for them.
LUMA - Bath Thermometer

LUMA - Bath Thermometer

$19.95 NZD
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LUMA - Bath Thermometer $19.95 NZD
Blossom Pink Iron Blue Olive Desert Taupe Silk Oat
An Olive coloured brush and comb set for babies, designed to help prevent cradle cap and stimulate hair follicles.
LUMA - Brush & Comb Set

LUMA - Brush & Comb Set

$19.95 NZD
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LUMA - Brush & Comb Set $19.95 NZD
Beige baby carrier with black accents on a white background
LILLEbaby - Complete All Seasons Baby Carrier

LILLEbaby - Complete All Seasons Baby Carrier

$239.99 NZD
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LILLEbaby - Complete All Seasons Baby Carrier $239.99 NZD
Moonbeam Stone Succulent Charcoal
Black stroller with a sage ice cool pram liner new cooling technology to keep child cool in summer and hot days.
ALL 4 ELLA - Ice Cooling Pram Liner

ALL 4 ELLA - Ice Cooling Pram Liner

$59.95 NZD
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ALL 4 ELLA - Ice Cooling Pram Liner $59.95 NZD
Sale
Lulla Doll - 12 hours of Heartbeat and Breathing

Lulla Doll - 12 hours of Heartbeat and Breathing

$89.95 NZD $99.95 NZD
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Lulla Doll - 12 hours of Heartbeat and Breathing $89.95 NZD $99.95 NZD
Baby Tummy Oil
Absolute Essential - Baby Tummy

Absolute Essential - Baby Tummy

$29.95 NZD
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Absolute Essential - Baby Tummy $29.95 NZD
John Deere - Farm to Table Journey Sensory Book

John Deere - Farm to Table Journey Sensory Book

$35.00 NZD
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John Deere - Farm to Table Journey Sensory Book $35.00 NZD