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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Newborn

All your newborn essentials in one handy place.
NUK - Flash Non Contact Thermometer

NUK - Flash Non Contact Thermometer

$99.95 NZD
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NUK - Flash Non Contact Thermometer $99.95 NZD
SnoozeShade - Plus Deluxe

SnoozeShade - Plus Deluxe

$84.95 NZD
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SnoozeShade - Plus Deluxe $84.95 NZD
SnoozeShade - Original Pram Blackout Cover

SnoozeShade - Original Pram Blackout Cover

$54.95 NZD
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SnoozeShade - Original Pram Blackout Cover $54.95 NZD
Safe T Sleep - Bassinet Sleepwrap Mini

Safe T Sleep - Bassinet Sleepwrap Mini

$59.99 NZD
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Safe T Sleep - Bassinet Sleepwrap Mini $59.99 NZD
botanical Purflo sleep tight baby bed from the side
Purflo - Sleep Tight Baby Bed

Purflo - Sleep Tight Baby Bed

$249.95 NZD
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Purflo - Sleep Tight Baby Bed $249.95 NZD
Minimal Grey Shell Pink Botanical
Sale
Babu - Organic Fitted Cot Sheet

Babu - Organic Fitted Cot Sheet

$45.00 NZD $65.00 NZD
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Babu - Organic Fitted Cot Sheet $45.00 NZD $65.00 NZD
Rainbow Teal / Standard 76cm x 138cm
Sale
Fabelab - Buddy Bears Organic

Fabelab - Buddy Bears Organic

$30.00 NZD $58.00 NZD
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Fabelab - Buddy Bears Organic $30.00 NZD $58.00 NZD
Bunny LightGray Unicorn Ivory Fox Clay
Sale
Fabelab - Baby Cuddly Doll

Fabelab - Baby Cuddly Doll

$15.00 NZD $31.90 NZD
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Fabelab - Baby Cuddly Doll $15.00 NZD $31.90 NZD
Olive Blue Spruce Ochre Peru
Baby First - Cot Flannelette Sheet Set

Baby First - Cot Flannelette Sheet Set

$42.00 NZD
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Baby First - Cot Flannelette Sheet Set $42.00 NZD
ErgoPouch - Butterfly Cardi

ErgoPouch - Butterfly Cardi

$34.95 NZD
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ErgoPouch - Butterfly Cardi $34.95 NZD
Oatmeal / 0 - 3 months Dragonflies / 0 - 3 months Daisies / 0 - 3 months Willow / 0 - 3 months
baby-shusher-sloth
Baby Shusher - Sloth Shusher

Baby Shusher - Sloth Shusher

$99.99 NZD
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Baby Shusher - Sloth Shusher $99.99 NZD
Sale
Bedhead Swim Legionnaire Beach Hat | Clearance Styles

Bedhead Swim Legionnaire Beach Hat | Clearance Styles

$25.00 NZD $36.95 NZD
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Bedhead Swim Legionnaire Beach Hat | Clearance Styles $25.00 NZD $36.95 NZD
Mermaid / 0-3 Months (37cm) Gingham / 0-3 Months (37cm) Ray / 0-3 Months (37cm) Turtle / 0-3 Months (37cm) Icepop / 3-6 Months (42cm) Stripe / 0-3 Months (37cm)
Sale
Lamington - Knee High Merino Socks Clearance

Lamington - Knee High Merino Socks Clearance

from $15.00 NZD $19.95 NZD
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Lamington - Knee High Merino Socks Clearance from $15.00 NZD $19.95 NZD
0-3 Months / Peanut 0-3 Months / Scooter 4-6 Years / Rocky 4-6 Years / Hundreds & Thousands
Hackerlily Hipsurfer Carrier - Vegan Leather

Hackerlily Hipsurfer Carrier - Vegan Leather

$255.00 NZD
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Hackerlily Hipsurfer Carrier - Vegan Leather $255.00 NZD
Black Sand Taupe
Babu - Merino Booties

Babu - Merino Booties

$22.95 NZD
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Babu - Merino Booties $22.95 NZD
Periwinkle Sage Denim Walnut
Babu - Long Sleeve Bodysuit

Babu - Long Sleeve Bodysuit

$29.95 NZD
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Babu - Long Sleeve Bodysuit $29.95 NZD
Chubby Bear / 0-3 Months Ditsy Floral / 0-3 Months Sage Contrast / 0-3 Months Petal Contrast / 0-3 Months