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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Newborn

All your newborn essentials in one handy place.
NUK - Flash Non Contact Thermometer

NUK - Flash Non Contact Thermometer

$99.95 NZD
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NUK - Flash Non Contact Thermometer $99.95 NZD
SnoozeShade - Plus Deluxe

SnoozeShade - Plus Deluxe

$84.95 NZD
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SnoozeShade - Plus Deluxe $84.95 NZD
SnoozeShade - Original Pram Blackout Cover

SnoozeShade - Original Pram Blackout Cover

$54.95 NZD
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SnoozeShade - Original Pram Blackout Cover $54.95 NZD
Safe T Sleep - Bassinet Sleepwrap Mini

Safe T Sleep - Bassinet Sleepwrap Mini

Sold Out
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Safe T Sleep - Bassinet Sleepwrap Mini Sold Out
botanical Purflo sleep tight baby bed from the side
Purflo - Sleep Tight Baby Bed

Purflo - Sleep Tight Baby Bed

$249.95 NZD
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Purflo - Sleep Tight Baby Bed $249.95 NZD
Minimal Grey Shell Pink Botanical
Sale
Babu - Organic Fitted Cot Sheet

Babu - Organic Fitted Cot Sheet

$55.00 NZD $65.00 NZD
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Babu - Organic Fitted Cot Sheet $55.00 NZD $65.00 NZD
Rainbow Teal / Standard 76cm x 138cm White / Standard 76cm x 138cm
Sale
Fabelab - Buddy Bears Organic

Fabelab - Buddy Bears Organic

$38.00 NZD $58.00 NZD
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Fabelab - Buddy Bears Organic $38.00 NZD $58.00 NZD
Bunny LightGray Unicorn Ivory Fox Clay
Sale
Fabelab - Baby Cuddly Doll

Fabelab - Baby Cuddly Doll

$19.90 NZD $31.90 NZD
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Fabelab - Baby Cuddly Doll $19.90 NZD $31.90 NZD
Olive Cinnamon Blue Spruce Ochre Peru
Sale
Babu - Organic Rainbow Bundler 0-3M

Babu - Organic Rainbow Bundler 0-3M

$19.99 NZD $34.99 NZD
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Babu - Organic Rainbow Bundler 0-3M $19.99 NZD $34.99 NZD
Rainbow Teal / Newborn Rainbow Blush / Newborn
Baby First - Cot Flannelette Sheet Set

Baby First - Cot Flannelette Sheet Set

$42.00 NZD
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Baby First - Cot Flannelette Sheet Set $42.00 NZD
NUK - First Choice Kiddy Cup Night Baby Bottle 300ml

NUK - First Choice Kiddy Cup Night Baby Bottle 300ml

Sold Out
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NUK - First Choice Kiddy Cup Night Baby Bottle 300ml Sold Out
Pink Blue
ErgoPouch - Butterfly Cardi

ErgoPouch - Butterfly Cardi

$34.95 NZD
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ErgoPouch - Butterfly Cardi $34.95 NZD
Oatmeal / 0 - 3 months Dragonflies / 0 - 3 months Daisies / 0 - 3 months Willow / 0 - 3 months
Sale
ErgoPouch - Layer Long Sleeve 0.2 Tog CLEARANCE

ErgoPouch - Layer Long Sleeve 0.2 Tog CLEARANCE

$20.00 NZD $39.95 NZD
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ErgoPouch - Layer Long Sleeve 0.2 Tog CLEARANCE $20.00 NZD $39.95 NZD
Berries / 0-3 Months Sage / 3-6 Months
baby-shusher-sloth
Baby Shusher - Sloth Shusher

Baby Shusher - Sloth Shusher

$99.99 NZD
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Baby Shusher - Sloth Shusher $99.99 NZD
Sale
Bedhead Swim Legionnaire Beach Hat - CLEARANCE

Bedhead Swim Legionnaire Beach Hat - CLEARANCE

$27.71 NZD $36.95 NZD
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Bedhead Swim Legionnaire Beach Hat - CLEARANCE $27.71 NZD $36.95 NZD
Mermaid / 0-3 Months (37cm) Ray / 0-3 Months (37cm) Turtle / 0-3 Months (37cm) Gingham / 0-3 Months (37cm) Icepop / 0-3 Months (37cm) Sunflower / 0-3 Months (37cm) Stripe / 0-3 Months (37cm) Rainbow Coral / 3-6 Months (42cm)