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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Meal Time

Check out our huge range of eating accessories. We have a great range of amazing brands including Sleepytot, Mushie, Bibado and Doddl (just to name a few!) to help your little one with their feeding and weaning journey.
Pink silicone organizer with three compartments on a white background
B.Box - Silicone Bento Buddy Mini Tray

B.Box - Silicone Bento Buddy Mini Tray

$16.99 NZD
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B.Box - Silicone Bento Buddy Mini Tray $16.99 NZD
Forest Green Ocean Berry
BBOX Cutery Set one blue and one green, on a white background
B.Box - Lunchbox Cutlery Set (4 piece)

B.Box - Lunchbox Cutlery Set (4 piece)

$9.99 NZD
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B.Box - Lunchbox Cutlery Set (4 piece) $9.99 NZD
Twilight Horizon
Box of Cherub Baby breast milk storage bags on a white background
Cherub Baby - ThermoSensor Re-usable Breast Milk Bags

Cherub Baby - ThermoSensor Re-usable Breast Milk Bags

$29.95 NZD
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Cherub Baby - ThermoSensor Re-usable Breast Milk Bags $29.95 NZD
Set of colorful Melii iceblock moulds on a white background
Melii - 6 Piece Animal Ice Pops

Melii - 6 Piece Animal Ice Pops

$19.95 NZD
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Melii - 6 Piece Animal Ice Pops $19.95 NZD
Set of colorful ice cream cone-shaped moulds on a white background
Melii - Ice Cream Truck Ice Pops

Melii - Ice Cream Truck Ice Pops

$19.95 NZD
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Melii - Ice Cream Truck Ice Pops $19.95 NZD
Set of Melii reusable DIY Freezies suitable for yogart and smoothies and fresh juice.
Melii EVA Freezies 12pk - Animals

Melii EVA Freezies 12pk - Animals

$21.95 NZD
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Melii EVA Freezies 12pk - Animals $21.95 NZD
Melii training chop sticks for children with character
Melii Learning Chopsticks & Case

Melii Learning Chopsticks & Case

$8.99 NZD
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Melii Learning Chopsticks & Case $8.99 NZD
Pink splat mat with white corner on a white background
All 4 Ella - Recycled Messy Mat

All 4 Ella - Recycled Messy Mat

$25.99 NZD
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All 4 Ella - Recycled Messy Mat $25.99 NZD
Pink Blue Sage
B.Box - 2 in 1 Suction Plate

B.Box - 2 in 1 Suction Plate

$17.99 NZD
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B.Box - 2 in 1 Suction Plate $17.99 NZD
Sale
Pack of reusable snack bags with a shark design on a white background
Melii - Reusable Snack Bags

Melii - Reusable Snack Bags

$19.99 NZD $24.95 NZD
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Melii - Reusable Snack Bags $19.99 NZD $24.95 NZD
Animals Gaming Sports Truck & Tractor
Petite Eats - Veggie Medley Instant Puree Powder 20g

Petite Eats - Veggie Medley Instant Puree Powder 20g

Sold Out
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Petite Eats - Veggie Medley Instant Puree Powder 20g Sold Out
Sale
Set of cleaning brushes with a white container on a white background
Boon - Mod™ Bottle Brush Set

Boon - Mod™ Bottle Brush Set

$28.99 NZD $31.99 NZD
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Boon - Mod™ Bottle Brush Set $28.99 NZD $31.99 NZD
Sale
Green fork and spoon set in a barn-shaped packaging on a white background
Constructive Eating - Tractor Cuttlery Set - 2 Piece

Constructive Eating - Tractor Cuttlery Set - 2 Piece

$19.95 NZD $24.95 NZD
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Constructive Eating - Tractor Cuttlery Set - 2 Piece $19.95 NZD $24.95 NZD
Pink and purple lunch box with a handle on a white background
Melii - Mini Bento Lunchbox

Melii - Mini Bento Lunchbox

$19.95 NZD
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Melii - Mini Bento Lunchbox $19.95 NZD
Pink Light Blue
Sinchies - Reusable Side Spout Food Pouches | 500 ml

Sinchies - Reusable Side Spout Food Pouches | 500 ml

$6.99 NZD
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Sinchies - Reusable Side Spout Food Pouches | 500 ml $6.99 NZD
Sinchies - Reusable Side Spout Food Pouches | 1L

Sinchies - Reusable Side Spout Food Pouches | 1L

$9.99 NZD
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Sinchies - Reusable Side Spout Food Pouches | 1L $9.99 NZD
Nestling - Stainless Steel Bento Box

Nestling - Stainless Steel Bento Box

$79.95 NZD
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Nestling - Stainless Steel Bento Box $79.95 NZD
Dusty Pink Dusty Blue Sage
Nestling - Stainless Steel Lunchbox Dipper Set

Nestling - Stainless Steel Lunchbox Dipper Set

Sold Out
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Nestling - Stainless Steel Lunchbox Dipper Set Sold Out
Dusty Pink Dusty Blue Sage
Nestling - Stainless Steel Jumbo Bento Box

Nestling - Stainless Steel Jumbo Bento Box

Sold Out
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Nestling - Stainless Steel Jumbo Bento Box Sold Out
Dusty Pink Dusty Blue Sage
Petite Kids Beet & Berry Fusion instant puree powder package with NZ Award Gold badge on a white background
Petite Eats - Beet & Berry Fusion

Petite Eats - Beet & Berry Fusion

Sold Out
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Petite Eats - Beet & Berry Fusion Sold Out
Package of 'Garden Greens' instant puree powder with a gold award badge on a white background
Petite Eats - Garden Greens

Petite Eats - Garden Greens

$4.99 NZD
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Petite Eats - Garden Greens $4.99 NZD
Petite Eats - Stainless Steel Insulated Smoothie Cup

Petite Eats - Stainless Steel Insulated Smoothie Cup

$29.99 NZD
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Petite Eats - Stainless Steel Insulated Smoothie Cup $29.99 NZD
Breeze Petal Sand Fern
Nestling - Stainless Steel Flat Suction Plate (23cm)

Nestling - Stainless Steel Flat Suction Plate (23cm)

$29.95 NZD
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Nestling - Stainless Steel Flat Suction Plate (23cm) $29.95 NZD
Two stacked square containers, one green and one blue, with strawberries inside on a white background.
Melii - Silicone Snack Container 2 Pack

Melii - Silicone Snack Container 2 Pack

$16.95 NZD
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Melii - Silicone Snack Container 2 Pack $16.95 NZD
Small white bowl with a silver rim on a light gray background
Nestling - Stainless Steel Suction Bowl

Nestling - Stainless Steel Suction Bowl

$16.99 NZD
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Nestling - Stainless Steel Suction Bowl $16.99 NZD
Smoothie cup with 2 lids on a white background
Nestling - Stainless Steel 3-in-1 Sippy Cup

Nestling - Stainless Steel 3-in-1 Sippy Cup

$29.95 NZD
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Nestling - Stainless Steel 3-in-1 Sippy Cup $29.95 NZD
A STAINLESS STEEL CONTAINER USED FOR HOLDING BABIES FORMULA. A Parents Best For Baby award badge is shown to the upper left on a plain white background.
Boon - Triful Stainless Steel Formula Stacker

Boon - Triful Stainless Steel Formula Stacker

$49.99 NZD
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Boon - Triful Stainless Steel Formula Stacker $49.99 NZD
Ceramic divided plate with suction bottom
Lítill Lapsi - Ceramic Divided Kid's Plate with Suction Base

Lítill Lapsi - Ceramic Divided Kid's Plate with Suction Base

$34.99 NZD
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Lítill Lapsi - Ceramic Divided Kid's Plate with Suction Base $34.99 NZD
Petal Pink Aqua
Ceramic bowl with suction base
Lítill Lapsi - Ceramic Divided Kid's Bowl with Suction Base

Lítill Lapsi - Ceramic Divided Kid's Bowl with Suction Base

$27.99 NZD
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Lítill Lapsi - Ceramic Divided Kid's Bowl with Suction Base $27.99 NZD
Petal Pink Aqua
pink cutlery set
Lítill Lapsi - Ceramic Divided Kid's Cutlery Set

Lítill Lapsi - Ceramic Divided Kid's Cutlery Set

$19.99 NZD
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Lítill Lapsi - Ceramic Divided Kid's Cutlery Set $19.99 NZD
Petal Pink Aqua
A stainless steel divided plate with suction bottom and colourul silicon exterior
Nestling Stainless Divided Suction Plate (23cm)

Nestling Stainless Divided Suction Plate (23cm)

$29.95 NZD
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Nestling Stainless Divided Suction Plate (23cm) $29.95 NZD
Two light blue square cup holders with vertical fluted sides, shown on a plain white background.
Nestling Silicone Jumbo Cups 2pk

Nestling Silicone Jumbo Cups 2pk

$12.95 NZD
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Nestling Silicone Jumbo Cups 2pk $12.95 NZD
Two small square ribbed containers in a light mint green color, shown on a plain white background.
Nestling - Silicone Bento Cups 2pk

Nestling - Silicone Bento Cups 2pk

$12.95 NZD
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Nestling - Silicone Bento Cups 2pk $12.95 NZD
A reusable travel tumbler with a mint green silicone sleeve and lid, featuring a turquoise straw and a colorful dinosaur pattern on the cup body. A white cap is placed to the right of the cup on a clean white background.
Chino Club - Baby Chino Cup 8oz (240mls)

Chino Club - Baby Chino Cup 8oz (240mls)

$29.99 NZD
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Chino Club - Baby Chino Cup 8oz (240mls) $29.99 NZD
A reusable fluffy cup with a yellow floral pattern, a white silicone sleeve, a cream lid, and a pale yellow straw, shown on a clean white background with the lid removed and placed beside the cup.
Chino Club - Baby Chino Cup 4oz (120 mls)

Chino Club - Baby Chino Cup 4oz (120 mls)

$25.99 NZD
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Chino Club - Baby Chino Cup 4oz (120 mls) $25.99 NZD