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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Meal Time

Check out our huge range of eating accessories. We have a great range of amazing brands including Sleepytot, Mushie, Bibado and Doddl (just to name a few!) to help your little one with their feeding and weaning journey.
Sale
NUK - First Choice Bottle | 300ml

NUK - First Choice Bottle | 300ml

$16.95 NZD $22.95 NZD
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NUK - First Choice Bottle | 300ml $16.95 NZD $22.95 NZD
tritan-drink-bottle-450ml-spearmint
B.Box - Tritan Drink Bottle 450mls

B.Box - Tritan Drink Bottle 450mls

$32.95 NZD
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B.Box - Tritan Drink Bottle 450mls $32.95 NZD
Spearmint Emerald Forest Lilac Pop Indigo Rose Ocean Breeze Strawberry Shake Blue Slate Lemon Sherbet
Boon - Pulp Silicone Feeder

Boon - Pulp Silicone Feeder

$14.99 NZD
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Boon - Pulp Silicone Feeder $14.99 NZD
Pink Blush Mint Green
Matchstick Monkey Multi-Use Product Holder

Matchstick Monkey Multi-Use Product Holder

$12.95 NZD
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Matchstick Monkey Multi-Use Product Holder $12.95 NZD
Blue Green
Constructive Eating - Fairy Garden 3 Piece Cutlery Package

Constructive Eating - Fairy Garden 3 Piece Cutlery Package

$24.95 NZD
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Constructive Eating - Fairy Garden 3 Piece Cutlery Package $24.95 NZD
Sale
Petite Eats - No Spill Silicone Snack Container

Petite Eats - No Spill Silicone Snack Container

$20.00 NZD $27.95 NZD
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Petite Eats - No Spill Silicone Snack Container $20.00 NZD $27.95 NZD
Peony/Romee Sandstone/Overcast Pewter
Sale
Petite Eats - Silicone Suction Bowl & Spoon Set

Petite Eats - Silicone Suction Bowl & Spoon Set

$12.50 NZD $27.99 NZD
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Petite Eats - Silicone Suction Bowl & Spoon Set $12.50 NZD $27.99 NZD
Dusty Lilac Mustard Blush Dusky Rose
The little mermaid on a b.box lunch box.
B.Box - Lunch Box

B.Box - Lunch Box

from $42.95 NZD
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B.Box - Lunch Box from $42.95 NZD
The Little Mermaid Spider Man Blush Crush Spearmint Chill Out B.Box Midnight Flamingo Fizz Blue Blaze Emerald Forest Lilac Pop Ocean Breeze Blue Slate Indigo Rose Lemon Twist Strawberry Shake
Sale
Bumkins - Large Snack Sandwich Bag

Bumkins - Large Snack Sandwich Bag

$7.95 NZD $9.95 NZD
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Bumkins - Large Snack Sandwich Bag $7.95 NZD $9.95 NZD
Outdoors Rainbow Cacti Sea Friends Superman
Sale
3 Sprouts - Lunch Bento Box

3 Sprouts - Lunch Bento Box

$20.00 NZD $24.99 NZD
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3 Sprouts - Lunch Bento Box $20.00 NZD $24.99 NZD
Sale
Haakaa - Silicone Sip-N-Snack Cup (250ml)

Haakaa - Silicone Sip-N-Snack Cup (250ml)

$19.95 NZD $36.95 NZD
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Haakaa - Silicone Sip-N-Snack Cup (250ml) $19.95 NZD $36.95 NZD
Blush Rust Grey
Sale
Sleepytot - Suction Bowl & Silicone Spoon Set

Sleepytot - Suction Bowl & Silicone Spoon Set

$12.00 NZD $24.95 NZD
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Sleepytot - Suction Bowl & Silicone Spoon Set $12.00 NZD $24.95 NZD
Mustard / Bowl + Spoon Dusky Rose / Bowl + Spoon Sage / Bowl + Spoon Powder Blue / Bowl + Spoon
Constructive Eating - Individual Dinosaur Utensils

Constructive Eating - Individual Dinosaur Utensils

$9.95 NZD
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Constructive Eating - Individual Dinosaur Utensils $9.95 NZD
350ml-insulated-drink-bottle-lemon-twist
B.Box - Insulated Drink Bottle 350ml

B.Box - Insulated Drink Bottle 350ml

$44.95 NZD
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B.Box - Insulated Drink Bottle 350ml $44.95 NZD
Lemon Twist Chill Out Lilac Pop Indigo Rose Strawberry Shake Emerald Forest Ocean Breeze Blue Slate
Sale
A sloped and anti slip grip plate by Nuk
NUK - Plate with Lid

NUK - Plate with Lid

$10.00 NZD $22.99 NZD
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NUK - Plate with Lid $10.00 NZD $22.99 NZD
Sale
Haakaa - Bendy Silicone Cutlery Set

Haakaa - Bendy Silicone Cutlery Set

$16.99 NZD $21.99 NZD
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Haakaa - Bendy Silicone Cutlery Set $16.99 NZD $21.99 NZD
Rust Grey Bluestone
Bumkins - Super Suction Silicone Grip Dish with Lid

Bumkins - Super Suction Silicone Grip Dish with Lid

$36.95 NZD
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Bumkins - Super Suction Silicone Grip Dish with Lid $36.95 NZD
Blue Lavender Grey
Sale
Mushie - Silicone Suction Bowl

Mushie - Silicone Suction Bowl

$19.50 NZD $29.50 NZD
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Mushie - Silicone Suction Bowl $19.50 NZD $29.50 NZD
Blush Cloudy Mauve Natural
The 130ml Haakaa Silicone Yummy Pouch is a reusable, leakproof, on-the-go food pouch, perfect for baby food, purees, and snacks.
Haakaa - Silicone Yummy Pouch

Haakaa - Silicone Yummy Pouch

from $19.95 NZD
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Haakaa - Silicone Yummy Pouch from $19.95 NZD
Sale
3 Sprouts - Reusable Snack Bag 2 pack

3 Sprouts - Reusable Snack Bag 2 pack

$6.00 NZD $10.99 NZD
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3 Sprouts - Reusable Snack Bag 2 pack $6.00 NZD $10.99 NZD
Constructive Eating - Dinosaur Plate

Constructive Eating - Dinosaur Plate

$29.95 NZD
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Constructive Eating - Dinosaur Plate $29.95 NZD
Sale
Bumkins - Large Snack Bag 2pk

Bumkins - Large Snack Bag 2pk

$12.00 NZD $19.95 NZD
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Bumkins - Large Snack Bag 2pk $12.00 NZD $19.95 NZD
Boho Camp Gear
B.Box - Spout Bottle 450ml

B.Box - Spout Bottle 450ml

$29.95 NZD
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B.Box - Spout Bottle 450ml $29.95 NZD
Lemon Twist Chill Out Indigo Rose Blue Slate Ocean Breeze Strawberry Shake
Sale
Haakaa - Silicone Ice Pop Mould

Haakaa - Silicone Ice Pop Mould

from $10.39 NZD $12.99 NZD
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Haakaa - Silicone Ice Pop Mould from $10.39 NZD $12.99 NZD
sport-spout-600ml-bottle-blush-crush
B.Box - Spout Bottle 600ml

B.Box - Spout Bottle 600ml

$35.95 NZD
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B.Box - Spout Bottle 600ml $35.95 NZD
Blush Crush B.Box Midnight Indigo Rose Strawberry Shake Blue Slate Ocean Breeze All Blacks
Mushie - Silicone Baby Feeding Spoons

Mushie - Silicone Baby Feeding Spoons

$29.95 NZD
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Mushie - Silicone Baby Feeding Spoons $29.95 NZD
Blush Pink Cloudy Mauve IndianRed Cambridge Blue/ Shifting Sand Dried Thyme Natural SeaGreen
Sale
Skip Hop - Stainless Steel Lunch Kit

Skip Hop - Stainless Steel Lunch Kit

$39.92 NZD $49.90 NZD
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Skip Hop - Stainless Steel Lunch Kit $39.92 NZD $49.90 NZD
NUK - Magic Cup with No Leak Drinking Rim 230ml

NUK - Magic Cup with No Leak Drinking Rim 230ml

$21.95 NZD
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NUK - Magic Cup with No Leak Drinking Rim 230ml $21.95 NZD
Crab Red Lion BLue Cat Green Olaf Navy
Constructive Eating - Construction Plate

Constructive Eating - Construction Plate

$29.95 NZD
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Constructive Eating - Construction Plate $29.95 NZD
NUK - First Choice Learner Bottle Night Glow 150ml

NUK - First Choice Learner Bottle Night Glow 150ml

$24.95 NZD
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NUK - First Choice Learner Bottle Night Glow 150ml $24.95 NZD
Sold Out
Sleepytot - Silicone Suction Bowl & 2 Bibs Bundle

Sleepytot - Silicone Suction Bowl & 2 Bibs Bundle

Sold Out
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Sleepytot - Silicone Suction Bowl & 2 Bibs Bundle Sold Out
NUK - Action Cup with Drinking Straw 230ml

NUK - Action Cup with Drinking Straw 230ml

$18.99 NZD
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NUK - Action Cup with Drinking Straw 230ml $18.99 NZD
Pink Yellow Green
Sale
Doddl - Baby Cutlery Set & Case

Doddl - Baby Cutlery Set & Case

$15.00 NZD $29.95 NZD
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Doddl - Baby Cutlery Set & Case $15.00 NZD $29.95 NZD
Sale
NUK - No-Mess Weaning Suction Bowls

NUK - No-Mess Weaning Suction Bowls

$15.00 NZD $22.99 NZD
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NUK - No-Mess Weaning Suction Bowls $15.00 NZD $22.99 NZD
Haakaa Baby Food and Breast Milk Freezer Tray 6 Compartments

Haakaa Baby Food and Breast Milk Freezer Tray 6 Compartments

$25.40 NZD
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Haakaa Baby Food and Breast Milk Freezer Tray 6 Compartments $25.40 NZD
Pea Green Blush Apricot Banana
NUK - Trainer Cup 230ml

NUK - Trainer Cup 230ml

$22.99 NZD
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NUK - Trainer Cup 230ml $22.99 NZD
Penguin Zebra Frog
Bumkins - Small Snack Bags 2 Packs

Bumkins - Small Snack Bags 2 Packs

$14.95 NZD
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Bumkins - Small Snack Bags 2 Packs $14.95 NZD
Sale
Sleepytot - Silicone Divided Plate + Cutlery

Sleepytot - Silicone Divided Plate + Cutlery

$19.95 NZD $29.95 NZD
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Sleepytot - Silicone Divided Plate + Cutlery $19.95 NZD $29.95 NZD
Powder Blue Dusky Rose Sage Mustard
Petite Eats - Metal Big Kids Cutlery Set

Petite Eats - Metal Big Kids Cutlery Set

$24.95 NZD
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Petite Eats - Metal Big Kids Cutlery Set $24.95 NZD
Pewter Sand Sage Dusty Lilac
Sale
Haakaa - Silicone Feeding Spoon Dispensing Bottle

Haakaa - Silicone Feeding Spoon Dispensing Bottle

from $26.21 NZD $34.95 NZD
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Haakaa - Silicone Feeding Spoon Dispensing Bottle from $26.21 NZD $34.95 NZD
160ml (GEN 3) / Grey 160ml (GEN 3) / Peach
Doddl - Toddler Cutlery Case

Doddl - Toddler Cutlery Case

$19.00 NZD
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Doddl - Toddler Cutlery Case $19.00 NZD
Constructive Eating - Dinosaur Placemat

Constructive Eating - Dinosaur Placemat

$9.95 NZD
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Constructive Eating - Dinosaur Placemat $9.95 NZD
NUK - Freezer Tray

NUK - Freezer Tray

$29.95 NZD
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NUK - Freezer Tray $29.95 NZD
Constructive Eating - Fairy Garden Plate

Constructive Eating - Fairy Garden Plate

$29.95 NZD
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Constructive Eating - Fairy Garden Plate $29.95 NZD
Constructive Eating - Fairy Garden Placemat

Constructive Eating - Fairy Garden Placemat

Sold Out
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Constructive Eating - Fairy Garden Placemat Sold Out
Boon - Drying Lawn

Boon - Drying Lawn

$59.95 NZD
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Boon - Drying Lawn $59.95 NZD
Oxo Tot - On the Go Straw & Sippy Cup Top Cleaning Set - Teal

Oxo Tot - On the Go Straw & Sippy Cup Top Cleaning Set - Teal

$29.95 NZD
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Oxo Tot - On the Go Straw & Sippy Cup Top Cleaning Set - Teal $29.95 NZD