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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Meal Time

Check out our huge range of eating accessories. We have a great range of amazing brands including Sleepytot, Mushie, Bibado and Doddl (just to name a few!) to help your little one with their feeding and weaning journey.
Sale
Bibado - Highchair Coverall Bib with Short Sleeves

Bibado - Highchair Coverall Bib with Short Sleeves

$25.96 NZD $39.95 NZD
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Bibado - Highchair Coverall Bib with Short Sleeves $25.96 NZD $39.95 NZD
Short Sleeve / Woodlands Short Sleeve / Cosmic Companions Short Sleeve / Desert Hide and Seek
Bibado - Highchair Coverall Bib with Long Sleeves

Bibado - Highchair Coverall Bib with Long Sleeves

from $39.95 NZD
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Bibado - Highchair Coverall Bib with Long Sleeves from $39.95 NZD
Long Sleeve / Arctic Adventures Long Sleeve / Over the Rainbow Long Sleeve / Woodlands Long Sleeve / Oceans of Fun Long Sleeve / Speedy Dinos
Subo Food Bottle

Subo Food Bottle

$39.95 NZD
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Subo Food Bottle $39.95 NZD
Blush Oatmeal Musk Mint Olive Duck Egg Grey Blue Pink Lavender
doddl-3-piece-aqua
doddl - Toddler Knife, Fork & Spoon Cutlery Set

doddl - Toddler Knife, Fork & Spoon Cutlery Set

$39.95 NZD
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doddl - Toddler Knife, Fork & Spoon Cutlery Set $39.95 NZD
Aqua Magenta Indigo
gelato-sippy-cup-blush
B.Box - Sippy Cup V2

B.Box - Sippy Cup V2

$19.95 NZD
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B.Box - Sippy Cup V2 $19.95 NZD
Blush Latte Ocean Pistachio Bubblegum Tutti Frutti Banana Split Boysenberry Winnie the Pooh
lunch-tub-berry
B.Box - Lunch Tub

B.Box - Lunch Tub

$16.95 NZD
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B.Box - Lunch Tub $16.95 NZD
Berry Forest Ocean
Chai Baby - Babycino & Fluffy Cup

Chai Baby - Babycino & Fluffy Cup

$24.95 NZD
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Chai Baby - Babycino & Fluffy Cup $24.95 NZD
Dangerous Dino Butterfly Balloon Pink Fairy Mean Machines Little Traveller Delightful Daisy Natural Daisy Dearing Daisy Fabulous Fairy Silly Shark Strawberry and Cream Pakihi Tahi
Petite Eats - Sleeved Waterproof Bib

Petite Eats - Sleeved Waterproof Bib

$34.95 NZD
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Petite Eats - Sleeved Waterproof Bib $34.95 NZD
Fruit Salad Petite Space Petite Rainbow Dusty Lilac Aqua Dino Light Pink Bunny Daisy Navy Polka Dot Bluebelle Rust Bear
Petite Eats - Mini Smoothie Cups

Petite Eats - Mini Smoothie Cups

$22.95 NZD
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Petite Eats - Mini Smoothie Cups $22.95 NZD
Sage Dusty Lilac Sand Mustard Dusky Rose Pewter Romee Overcast
Sale
Petite Eats - Large Smoothie Cups

Petite Eats - Large Smoothie Cups

$25.00 NZD $34.95 NZD
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Petite Eats - Large Smoothie Cups $25.00 NZD $34.95 NZD
Sandstone/Overcast Dawson/Cloud Peony/Romee
quinoa-super-cereal-petite-eats
Petite Eats - Quinoa Super Cereal 250g

Petite Eats - Quinoa Super Cereal 250g

$29.95 NZD
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Petite Eats - Quinoa Super Cereal 250g $29.95 NZD
Bumkins - Super Suction Silicone Grip Dish

Bumkins - Super Suction Silicone Grip Dish

$29.95 NZD
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Bumkins - Super Suction Silicone Grip Dish $29.95 NZD
Clay Pink Sage Lavender Pineapple Tangerine Light Blue Marble
Mushie - Silicone Suction Plate

Mushie - Silicone Suction Plate

$39.95 NZD
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Mushie - Silicone Suction Plate $39.95 NZD
Cambridge Blue Blush Natural Stone Dried Thyme Cloudy Mauve
Mushie - Square Dinnerware Set of 2

Mushie - Square Dinnerware Set of 2

$36.80 NZD
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Mushie - Square Dinnerware Set of 2 $36.80 NZD
Blush Plate Ivory Plate Sage Plate Cloud Plate
Mushie - Set of 2 Kids Cups

Mushie - Set of 2 Kids Cups

$28.95 NZD
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Mushie - Set of 2 Kids Cups $28.95 NZD
Smoke Blush Ivory Woodchuck Mustard Cloud Caramel
snackbox-chill-out
B.Box - Snack Box

B.Box - Snack Box

$22.95 NZD
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B.Box - Snack Box $22.95 NZD
Chill Out B.Box Midnight Spearmint Blush Crush Lemon Twist Flamingo Fizz Blue Blaze Emerald Forest Lilac Pop Strawberry Shake Ocean Breeze Indigo Rose Blue Slate
Sleepytot - Silicone Snack Cup

Sleepytot - Silicone Snack Cup

$18.95 NZD
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Sleepytot - Silicone Snack Cup $18.95 NZD
Dusky Rose Powder Blue Sage Mustard
Petite Eats - Power Packed Meal Blend 130g

Petite Eats - Power Packed Meal Blend 130g

$29.95 NZD
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Petite Eats - Power Packed Meal Blend 130g $29.95 NZD
Petite Eats - Mango Tango Instant Puree Powder 20g

Petite Eats - Mango Tango Instant Puree Powder 20g

$4.50 NZD
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Petite Eats - Mango Tango Instant Puree Powder 20g $4.50 NZD
beet-berry-fusion-20g
Petite Eats - Beet & Berry Instant Puree Powder 20g

Petite Eats - Beet & Berry Instant Puree Powder 20g

$4.50 NZD
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Petite Eats - Beet & Berry Instant Puree Powder 20g $4.50 NZD
garden-greens-20g
Petite Eats - Garden Greens Instant Puree Powder 20g

Petite Eats - Garden Greens Instant Puree Powder 20g

$4.50 NZD
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Petite Eats - Garden Greens Instant Puree Powder 20g $4.50 NZD
Melii - Spin Snack Container

Melii - Spin Snack Container

$24.95 NZD
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Melii - Spin Snack Container $24.95 NZD
Luxe Blue Luxe Pink Blue Pink
training-cup-sage
B.Box - Training Cup

B.Box - Training Cup

$15.95 NZD
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B.Box - Training Cup $15.95 NZD
Sage Blush Ocean
Bumkins - Spoon & Fork Set

Bumkins - Spoon & Fork Set

$24.95 NZD
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Bumkins - Spoon & Fork Set $24.95 NZD
Blue Grey Pink Lavender
Constructive Eating - Construction 3 Piece Cutlery Package

Constructive Eating - Construction 3 Piece Cutlery Package

$24.95 NZD
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Constructive Eating - Construction 3 Piece Cutlery Package $24.95 NZD
Mushie - Silicone Placemat

Mushie - Silicone Placemat

$36.99 NZD
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Mushie - Silicone Placemat $36.99 NZD
Stone Shifting Sand Dried Thyme Tradewinds Dinosaur Mix Rainbows Clay Blush Cambridge Blue
Sale
Mushie - Soft Silicone Bib

Mushie - Soft Silicone Bib

$19.90 NZD $33.90 NZD
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Mushie - Soft Silicone Bib $19.90 NZD $33.90 NZD
Tradewinds Cambridge Blue Shifting Sand Planets Numbers Black
Petite Eats - Silicone Suction Divided Plate

Petite Eats - Silicone Suction Divided Plate

from $19.99 NZD
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Petite Eats - Silicone Suction Divided Plate from $19.99 NZD
Biscuit Sand Dusty Lilac Dusky Rose Sage
Sale
Mushie - Fork and Spoon Set

Mushie - Fork and Spoon Set

$14.95 NZD $20.95 NZD
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Mushie - Fork and Spoon Set $14.95 NZD $20.95 NZD
Blush Vanilla Grey Caramel
Petite Eats - Silicone Placemat

Petite Eats - Silicone Placemat

$15.99 NZD
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Petite Eats - Silicone Placemat $15.99 NZD
Dusky Rose Mustard Dusty Lilac Olive Sand Pewter
Sale
Petite Eats - Silicone Plate with Lid

Petite Eats - Silicone Plate with Lid

$20.00 NZD $29.99 NZD
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Petite Eats - Silicone Plate with Lid $20.00 NZD $29.99 NZD
Pewter Sand Dusty Lilac
Sleepytot - Soft Silicone Toddler Cup Twin Set

Sleepytot - Soft Silicone Toddler Cup Twin Set

$18.95 NZD
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Sleepytot - Soft Silicone Toddler Cup Twin Set $18.95 NZD
Blue Pink Green Mustard
mini-lunchbox-blush-crush
B.Box - Mini Lunch Box

B.Box - Mini Lunch Box

$32.95 NZD
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B.Box - Mini Lunch Box $32.95 NZD
Blush Crush Spearmint Chill Out B.Box Midnight Lemon Twist Flamingo Fizz Blue Blaze Lilac Pop Emerald Forest Indigo Rose Ocean Breeze Strawberry Shake Blue Slate
B.Box - Pastel 3 Pack Mini Spoon

B.Box - Pastel 3 Pack Mini Spoon

$14.95 NZD
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B.Box - Pastel 3 Pack Mini Spoon $14.95 NZD
Bumkins - Splat Mats

Bumkins - Splat Mats

$34.95 NZD
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Bumkins - Splat Mats $34.95 NZD
Wildlife Dinosaurs Jungle Wander Grey Chevron Camp Gear Cacti Tropical Feathers Colour Quill
Mushie - Snack Cup

Mushie - Snack Cup

$29.95 NZD
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Mushie - Snack Cup $29.95 NZD
Pale Daffodil Soft Lilac Blush Stone Dried Thyme Cloudy Mauve Cambridge Blue Powder Blue
Bumkins - Silicone Dipping Spoons 3 Pack

Bumkins - Silicone Dipping Spoons 3 Pack

$24.95 NZD
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Bumkins - Silicone Dipping Spoons 3 Pack $24.95 NZD
Tutti Frutti Rocky Road Taffy Grey Lollipop Pink Gumdrop Blue
Sale
Skip Hop - Lunchie Lunch Boxes

Skip Hop - Lunchie Lunch Boxes

$19.99 NZD $29.99 NZD
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Skip Hop - Lunchie Lunch Boxes $19.99 NZD $29.99 NZD
Sale
Mushie - Silicone Pacifier Case

Mushie - Silicone Pacifier Case

$19.99 NZD $34.99 NZD
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Mushie - Silicone Pacifier Case $19.99 NZD $34.99 NZD
Stone Grey Natural Cloudy Mauve
Sale
Bibado- Attachable Cutlery

Bibado- Attachable Cutlery

$10.00 NZD $22.00 NZD
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Bibado- Attachable Cutlery $10.00 NZD $22.00 NZD
Arctic Adventures Over the Rainbow Woodlands Oceans of Fun Speedy Dinos Cosmic Companions Desert Hide and Seek
Haakaa - Silicone Pouch with Feeding Spoon

Haakaa - Silicone Pouch with Feeding Spoon

Sold Out
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Haakaa - Silicone Pouch with Feeding Spoon Sold Out
NUK - Mini Magic Cup 160ml

NUK - Mini Magic Cup 160ml

$22.95 NZD
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NUK - Mini Magic Cup 160ml $22.95 NZD
Blue Green
NUK - NUK for Nature Baby Bottle

NUK - NUK for Nature Baby Bottle

from $22.95 NZD
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NUK - NUK for Nature Baby Bottle from $22.95 NZD
150ml / Nude 150ml / Sage
NUK for Nature Learner Bottle 150ml

NUK for Nature Learner Bottle 150ml

$23.95 NZD
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NUK for Nature Learner Bottle 150ml $23.95 NZD
Nude Sage
Nuk - Stackable Food Pots

Nuk - Stackable Food Pots

$16.95 NZD
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Nuk - Stackable Food Pots $16.95 NZD
Bumkins - Bento Box 3 Section - Jelly Silicone

Bumkins - Bento Box 3 Section - Jelly Silicone

$44.95 NZD
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Bumkins - Bento Box 3 Section - Jelly Silicone $44.95 NZD
Purple Jelly Blue Jelly Pink Jelly Green Jelly
Melii - Snap & Go Pods 4 Pack

Melii - Snap & Go Pods 4 Pack

$19.95 NZD
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Melii - Snap & Go Pods 4 Pack $19.95 NZD
Constructive Eating - Dinosaur 3 Piece Cutlery Package

Constructive Eating - Dinosaur 3 Piece Cutlery Package

$24.95 NZD
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Constructive Eating - Dinosaur 3 Piece Cutlery Package $24.95 NZD