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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Meal Time

Check out our huge range of eating accessories. We have a great range of amazing brands including Sleepytot, Mushie, Bibado and Doddl (just to name a few!) to help your little one with their feeding and weaning journey.
This blue NUK Mini Magic Cup has a spill-proof 360° drinking rim, ergonomic handles, and a 160ml capacity, making it perfect for children 6+ months.
NUK - Mini Magic Cup | 160ml

NUK - Mini Magic Cup | 160ml

$22.95 NZD
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NUK - Mini Magic Cup | 160ml $22.95 NZD
Red Blue Green
NUK for Nature baby bottle gives the baby the same drinking sensation as at a parent’s breast. Recommended by paediatricians and midwives. 150ml Nude colour.
NUK - NUK for Nature Baby Bottle

NUK - NUK for Nature Baby Bottle

$23.95 NZD
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NUK - NUK for Nature Baby Bottle $23.95 NZD
150ml / Nude 150ml / Sage
Sold Out
Nuk stackable food pots are made for storing puree and leftover food to keep in the fridge or the freezer.
Nuk - Stackable Food Pots

Nuk - Stackable Food Pots

Sold Out
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Nuk - Stackable Food Pots Sold Out
Sale
Bumkins - Bento Box 3 Section - Jelly Silicone

Bumkins - Bento Box 3 Section - Jelly Silicone

$39.95 NZD $44.95 NZD
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Bumkins - Bento Box 3 Section - Jelly Silicone $39.95 NZD $44.95 NZD
Purple Jelly Pink Jelly Green Jelly
Melii - Snap & Go Pods 4 Pack

Melii - Snap & Go Pods 4 Pack

$19.95 NZD
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Melii - Snap & Go Pods 4 Pack $19.95 NZD
A light pink purple container for kids snacks to eat whilst on the go or travelling.
Melii - Snackle Lunch Box

Melii - Snackle Lunch Box

$19.99 NZD
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Melii - Snackle Lunch Box $19.99 NZD
Wisteria Hunter Green Oatmilk
Constructive Eating - Dinosaur 3 Piece Cutlery Package

Constructive Eating - Dinosaur 3 Piece Cutlery Package

Sold Out
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Constructive Eating - Dinosaur 3 Piece Cutlery Package Sold Out
Constructive Eating - Construction Placemat

Constructive Eating - Construction Placemat

$9.99 NZD
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Constructive Eating - Construction Placemat $9.99 NZD
Sale
Bibado Dippit - Multi-Stage Baby Weaning Spoon and Dipper

Bibado Dippit - Multi-Stage Baby Weaning Spoon and Dipper

$15.00 NZD $24.95 NZD
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Bibado Dippit - Multi-Stage Baby Weaning Spoon and Dipper $15.00 NZD $24.95 NZD
Mint and Grey Pink and Grey Mint and Blue
This Lavender Haakaa Fresh Food Feeder Mini Combo safely introduces new flavours, soothes teething gums, and prevents choking with frozen food portions.
Haakaa - Fresh Food Feeder Mini Combo

Haakaa - Fresh Food Feeder Mini Combo

$32.50 NZD
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Haakaa - Fresh Food Feeder Mini Combo $32.50 NZD
Copper Oatmeal Pumpkin Blush Sky Blue Mustard Pea Green Lavender
Petite Eats - Sippy Cup

Petite Eats - Sippy Cup

$39.95 NZD
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Petite Eats - Sippy Cup $39.95 NZD
Petal Sand
Sale
Sleepytot - Silicone Baby Bib - 2 Pack

Sleepytot - Silicone Baby Bib - 2 Pack

$16.95 NZD $26.95 NZD
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Sleepytot - Silicone Baby Bib - 2 Pack $16.95 NZD $26.95 NZD
Doddl - Toddler Spoon and Fork Cutlery Set

Doddl - Toddler Spoon and Fork Cutlery Set

from $25.00 NZD
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Doddl - Toddler Spoon and Fork Cutlery Set from $25.00 NZD
Green Blue Magenta Indigo Aqua
silicone-fresh-food-feeder-lullaby-blue
B.Box - Silicone Fresh Food Feeder

B.Box - Silicone Fresh Food Feeder

$16.99 NZD
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B.Box - Silicone Fresh Food Feeder $16.99 NZD
Peony Lullaby Blue Blush Sage Strawberry Shake
360-cup-emerald-forest
B.Box - 360 Cup

B.Box - 360 Cup

$24.95 NZD
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B.Box - 360 Cup $24.95 NZD
Strawberry Shake Ocean Breeze Lilac Pop Emerald Forest
B.Box - Connect-a-Cup

B.Box - Connect-a-Cup

$15.95 NZD
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B.Box - Connect-a-Cup $15.95 NZD
Ocean Blush Sage
Bumkins - Silicone Flat Reusable Bags 2pk

Bumkins - Silicone Flat Reusable Bags 2pk

$39.95 NZD
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Bumkins - Silicone Flat Reusable Bags 2pk $39.95 NZD
Pink Lavender Blue Green
Cherub Baby -Reusable On the Go Mini Food Pouches 10pk

Cherub Baby -Reusable On the Go Mini Food Pouches 10pk

$24.95 NZD
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Cherub Baby -Reusable On the Go Mini Food Pouches 10pk $24.95 NZD
Pink & Orange Blue & Green
B.Box - Fill & Feed

B.Box - Fill & Feed

$29.95 NZD
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B.Box - Fill & Feed $29.95 NZD
Blush Lullaby Blue Peony Sage
Sale
Sleepytot -Suction Bowl & Wooden Spoon Set

Sleepytot -Suction Bowl & Wooden Spoon Set

$15.00 NZD $24.95 NZD
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Sleepytot -Suction Bowl & Wooden Spoon Set $15.00 NZD $24.95 NZD
Dusty Blue Mint Pink Grey
NUK - Fresh Foods Mini Ice Lollies

NUK - Fresh Foods Mini Ice Lollies

$19.95 NZD
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NUK - Fresh Foods Mini Ice Lollies $19.95 NZD
Sale
My Travel Tray - Travel Tray

My Travel Tray - Travel Tray

$15.00 NZD $29.95 NZD
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My Travel Tray - Travel Tray $15.00 NZD $29.95 NZD
Magenta Pink Aqua
B.Box - Silicone Lunch Pocket

B.Box - Silicone Lunch Pocket

$16.95 NZD
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B.Box - Silicone Lunch Pocket $16.95 NZD
Ocean Forest Berry
silicone-snack-cup-ocean
B.Box - Silicone Snack Cups

B.Box - Silicone Snack Cups

$17.95 NZD
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B.Box - Silicone Snack Cups $17.95 NZD
Berry Forest Ocean
zazi-super-loop-sage
Zazi - Super Loop

Zazi - Super Loop

$12.95 NZD
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Zazi - Super Loop $12.95 NZD
Sky Sage
Constructive Eating - Individual Construction Utensils

Constructive Eating - Individual Construction Utensils

$9.95 NZD
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Constructive Eating - Individual Construction Utensils $9.95 NZD
NUK - First Choice Learner Bottle 150ml

NUK - First Choice Learner Bottle 150ml

$22.95 NZD
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NUK - First Choice Learner Bottle 150ml $22.95 NZD
Red Green Sky White Green Fish
The Haakaa Freezer Tray is made of 100% silicone and is perfect for freezing baby food, breast milk, or ice cubes. Dishwasher & microwave safe. Pea Green colour
Haakaa - Baby Food and Breast Milk Freezer Tray 9 Compartments

Haakaa - Baby Food and Breast Milk Freezer Tray 9 Compartments

$26.95 NZD
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Haakaa - Baby Food and Breast Milk Freezer Tray 9 Compartments $26.95 NZD
Blush Apricot Pea Green Banana
Sale
Sleepytot - Suction Bowl & Baby Cutlery Set

Sleepytot - Suction Bowl & Baby Cutlery Set

$12.47 NZD $24.95 NZD
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Sleepytot - Suction Bowl & Baby Cutlery Set $12.47 NZD $24.95 NZD
Pink Mint Grey
Zazi - Suction Dippy Chick

Zazi - Suction Dippy Chick

$11.95 NZD
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Zazi - Suction Dippy Chick $11.95 NZD
Sale
Skip Hop - Smart Serve Plate & Bowl

Skip Hop - Smart Serve Plate & Bowl

$20.00 NZD $26.90 NZD
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Skip Hop - Smart Serve Plate & Bowl $20.00 NZD $26.90 NZD
NUK - Mini Magic Cup Night Glow 160ml

NUK - Mini Magic Cup Night Glow 160ml

Sold Out
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NUK - Mini Magic Cup Night Glow 160ml Sold Out
Sale
Bumkins - Little Dippers

Bumkins - Little Dippers

$15.00 NZD $26.95 NZD
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Bumkins - Little Dippers $15.00 NZD $26.95 NZD
Grey Red Pink Blue
Sale
Cherub Baby - On The Go Food Pouches LARGE 10 Pack

Cherub Baby - On The Go Food Pouches LARGE 10 Pack

$24.95 NZD $29.95 NZD
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Cherub Baby - On The Go Food Pouches LARGE 10 Pack $24.95 NZD $29.95 NZD
Pink & Orange Blue & Green
Constructive Eating - Individual Fairy Garden Utensils

Constructive Eating - Individual Fairy Garden Utensils

$9.95 NZD
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Constructive Eating - Individual Fairy Garden Utensils $9.95 NZD
insulated-food-jar-lilac-pop
B.Box - Insulated Food Jar

B.Box - Insulated Food Jar

$49.95 NZD
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B.Box - Insulated Food Jar $49.95 NZD
Lilac Pop Emerald Forest Indigo Rose Ocean Breeze Strawberry Shake Blue Slate
Sold Out
NUK - First Choice Bottle | 300ml

NUK - First Choice Bottle | 300ml

Sold Out
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NUK - First Choice Bottle | 300ml Sold Out
B.Box - Tritan Drink Bottle 450mls

B.Box - Tritan Drink Bottle 450mls

from $32.95 NZD
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B.Box - Tritan Drink Bottle 450mls from $32.95 NZD
Bingo Bluey Spearmint Emerald Forest Lilac Pop Indigo Rose Ocean Breeze Strawberry Shake Blue Slate Lemon Sherbet
Constructive Eating - Fairy Garden 3 Piece Cutlery Package

Constructive Eating - Fairy Garden 3 Piece Cutlery Package

$26.95 NZD
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Constructive Eating - Fairy Garden 3 Piece Cutlery Package $26.95 NZD
Sale
Petite Eats - No Spill Silicone Snack Container

Petite Eats - No Spill Silicone Snack Container

$17.95 NZD $27.95 NZD
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Petite Eats - No Spill Silicone Snack Container $17.95 NZD $27.95 NZD
Peony/Romee Sandstone/Overcast
B.Box - Lunch Box

B.Box - Lunch Box

$42.95 NZD
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B.Box - Lunch Box $42.95 NZD
Spearmint Chill Out B.Box Midnight Flamingo Fizz Blue Blaze Emerald Forest Lemon Twist Ocean Breeze Blue Slate Blush Crush Indigo Rose Lilac Pop Strawberry Shake Sugar Plum Night Vision
Sale
Bumkins - Large Snack Sandwich Bag

Bumkins - Large Snack Sandwich Bag

$7.95 NZD $9.95 NZD
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Bumkins - Large Snack Sandwich Bag $7.95 NZD $9.95 NZD
Outdoors Rainbow Cacti Superman
Sale
Haakaa - Silicone Sip-N-Snack Cup (250ml)

Haakaa - Silicone Sip-N-Snack Cup (250ml)

$20.00 NZD $36.95 NZD
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Haakaa - Silicone Sip-N-Snack Cup (250ml) $20.00 NZD $36.95 NZD
Rust Grey
Sale
Sleepytot - Suction Bowl & Silicone Spoon Set

Sleepytot - Suction Bowl & Silicone Spoon Set

$15.00 NZD $24.95 NZD
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Sleepytot - Suction Bowl & Silicone Spoon Set $15.00 NZD $24.95 NZD
Mustard / Bowl + Spoon Dusky Rose / Bowl + Spoon Sage / Bowl + Spoon Powder Blue / Bowl + Spoon
Constructive Eating - Individual Dinosaur Utensils

Constructive Eating - Individual Dinosaur Utensils

$9.95 NZD
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Constructive Eating - Individual Dinosaur Utensils $9.95 NZD
B.Box - Insulated Drink Bottle 350ml

B.Box - Insulated Drink Bottle 350ml

from $44.95 NZD
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B.Box - Insulated Drink Bottle 350ml from $44.95 NZD
Bluey Lemon Twist Chill Out Lilac Pop Indigo Rose Strawberry Shake Emerald Forest Ocean Breeze Blue Slate
Sold Out
A sloped and anti slip grip plate by Nuk
NUK - Plate with Lid

NUK - Plate with Lid

Sold Out
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NUK - Plate with Lid Sold Out
The 130ml Haakaa Silicone Yummy Pouch is a reusable, leakproof, on-the-go food pouch, perfect for baby food, purees, and snacks.
Haakaa - Silicone Yummy Pouch

Haakaa - Silicone Yummy Pouch

from $19.95 NZD
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Haakaa - Silicone Yummy Pouch from $19.95 NZD