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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Meal Time

Check out our huge range of eating accessories. We have a great range of amazing brands including Sleepytot, Mushie, Bibado and Doddl (just to name a few!) to help your little one with their feeding and weaning journey.
This Steel Blue Haakaa Fresh Food Feeder Mini Combo safely introduces new flavours, soothes teething gums, and prevents choking with frozen food portions.
Haakaa - Fresh Food Feeder Mini Combo

Haakaa - Fresh Food Feeder Mini Combo

$32.50 NZD
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Haakaa - Fresh Food Feeder Mini Combo $32.50 NZD
Steel Blue Olive Copper Oatmeal Pumpkin Blush Sky Blue Mustard Pea Green Lavender
Sale
Sleepytot - Silicone Baby Bib - 2 Pack

Sleepytot - Silicone Baby Bib - 2 Pack

$16.95 NZD $26.95 NZD
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Sleepytot - Silicone Baby Bib - 2 Pack $16.95 NZD $26.95 NZD
Doddl - Toddler Spoon and Fork Cutlery Set

Doddl - Toddler Spoon and Fork Cutlery Set

from $19.95 NZD
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Doddl - Toddler Spoon and Fork Cutlery Set from $19.95 NZD
Green Blue Magenta Indigo Aqua
silicone-fresh-food-feeder-lullaby-blue
B.Box - Silicone Fresh Food Feeder

B.Box - Silicone Fresh Food Feeder

$16.99 NZD
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B.Box - Silicone Fresh Food Feeder $16.99 NZD
Peony Lullaby Blue Blush Sage
360-cup-emerald-forest
B.Box - 360 Cup

B.Box - 360 Cup

$24.95 NZD
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B.Box - 360 Cup $24.95 NZD
Strawberry Shake Ocean Breeze Lilac Pop Emerald Forest
B.Box - Connect-a-Cup

B.Box - Connect-a-Cup

$15.95 NZD
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B.Box - Connect-a-Cup $15.95 NZD
Sage Ocean Blush
Cherub Baby -Reusable On the Go Mini Food Pouches 10pk

Cherub Baby -Reusable On the Go Mini Food Pouches 10pk

Sold Out
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Cherub Baby -Reusable On the Go Mini Food Pouches 10pk Sold Out
Pink & Orange Blue & Green
Sale
B.Box - Fill & Feed

B.Box - Fill & Feed

$21.99 NZD $29.95 NZD
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B.Box - Fill & Feed $21.99 NZD $29.95 NZD
Blush Lullaby Blue Peony Sage
Sale
Sleepytot -Suction Bowl & Wooden Spoon Set

Sleepytot -Suction Bowl & Wooden Spoon Set

$14.99 NZD $24.95 NZD
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Sleepytot -Suction Bowl & Wooden Spoon Set $14.99 NZD $24.95 NZD
Dusty Blue Mint Pink Grey
NUK - Fresh Foods Mini Ice Lollies

NUK - Fresh Foods Mini Ice Lollies

$19.95 NZD
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NUK - Fresh Foods Mini Ice Lollies $19.95 NZD
B.Box - Silicone Lunch Pocket

B.Box - Silicone Lunch Pocket

$16.95 NZD
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B.Box - Silicone Lunch Pocket $16.95 NZD
Ocean Forest Berry
silicone-snack-cup-ocean
B.Box - Silicone Snack Cups

B.Box - Silicone Snack Cups

$17.95 NZD
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B.Box - Silicone Snack Cups $17.95 NZD
Forest Ocean Berry
zazi-super-loop-sage
Zazi - Super Loop

Zazi - Super Loop

Sold Out
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Zazi - Super Loop Sold Out
Sky Sage
Constructive Eating - Individual Construction Utensils

Constructive Eating - Individual Construction Utensils

$9.95 NZD
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Constructive Eating - Individual Construction Utensils $9.95 NZD
NUK - First Choice Learner Bottle 150ml

NUK - First Choice Learner Bottle 150ml

$22.95 NZD
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NUK - First Choice Learner Bottle 150ml $22.95 NZD
Red Green Sky White Green Fish
The Haakaa Freezer Tray is made of 100% silicone and is perfect for freezing baby food, breast milk, or ice cubes. Dishwasher & microwave safe. Pea Green colour
Haakaa - Baby Food and Breast Milk Freezer Tray 9 Compartments

Haakaa - Baby Food and Breast Milk Freezer Tray 9 Compartments

$26.95 NZD
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Haakaa - Baby Food and Breast Milk Freezer Tray 9 Compartments $26.95 NZD
Blush Apricot Pea Green Banana
Sale
Sleepytot - Suction Bowl & Baby Cutlery Set

Sleepytot - Suction Bowl & Baby Cutlery Set

$12.47 NZD $24.95 NZD
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Sleepytot - Suction Bowl & Baby Cutlery Set $12.47 NZD $24.95 NZD
Pink
Blue children's sippy cup with NUK branding on a white background
NUK - Mini Magic Cup Night Glow 160ml

NUK - Mini Magic Cup Night Glow 160ml

$22.95 NZD
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NUK - Mini Magic Cup Night Glow 160ml $22.95 NZD
Constructive Eating - Individual Fairy Garden Utensils

Constructive Eating - Individual Fairy Garden Utensils

$9.95 NZD
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Constructive Eating - Individual Fairy Garden Utensils $9.95 NZD
insulated-food-jar-lilac-pop
B.Box - Insulated Food Jar

B.Box - Insulated Food Jar

$52.95 NZD
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B.Box - Insulated Food Jar $52.95 NZD
Lilac Pop Emerald Forest Indigo Rose Ocean Breeze Strawberry Shake Blue Slate Blush Crush Spearmint Midnight
B.Box - Tritan Drink Bottle 450mls

B.Box - Tritan Drink Bottle 450mls

from $32.95 NZD
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B.Box - Tritan Drink Bottle 450mls from $32.95 NZD
Bingo Bluey Spearmint Emerald Forest Lilac Pop Indigo Rose Ocean Breeze Strawberry Shake Blue Slate Lemon Sherbet
Constructive Eating - Fairy Garden 3 Piece Cutlery Package

Constructive Eating - Fairy Garden 3 Piece Cutlery Package

$26.95 NZD
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Constructive Eating - Fairy Garden 3 Piece Cutlery Package $26.95 NZD
B.Box - Lunch Box

B.Box - Lunch Box

$44.95 NZD
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B.Box - Lunch Box $44.95 NZD
Blush Crush Spearmint Emerald Forest Strawberry Shake Sugar Plum Night Vision Blue Slate Indigo Rose Lilac Pop Flamingo Fizz Blue Blaze Ocean Breeze B.Box Midnight
Sale
Bumkins - Large Snack Sandwich Bag

Bumkins - Large Snack Sandwich Bag

$6.95 NZD $9.95 NZD
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Bumkins - Large Snack Sandwich Bag $6.95 NZD $9.95 NZD
Superman
Sale
Sleepytot - Suction Bowl & Silicone Spoon Set

Sleepytot - Suction Bowl & Silicone Spoon Set

$14.99 NZD $24.95 NZD
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Sleepytot - Suction Bowl & Silicone Spoon Set $14.99 NZD $24.95 NZD
Mustard / Bowl + Spoon Dusky Rose / Bowl + Spoon Sage / Bowl + Spoon Powder Blue / Bowl + Spoon
Constructive Eating - Individual Dinosaur Utensils

Constructive Eating - Individual Dinosaur Utensils

$9.95 NZD
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Constructive Eating - Individual Dinosaur Utensils $9.95 NZD
B.Box - Insulated Drink Bottle 350ml

B.Box - Insulated Drink Bottle 350ml

from $44.95 NZD
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B.Box - Insulated Drink Bottle 350ml from $44.95 NZD
Bluey Lilac Pop Indigo Rose Strawberry Shake Emerald Forest Ocean Breeze Blue Slate
The 130ml Haakaa Silicone Yummy Pouch is a reusable, leakproof, on-the-go food pouch, perfect for baby food, purees, and snacks.
Haakaa - Silicone Yummy Pouch

Haakaa - Silicone Yummy Pouch

from $22.95 NZD
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Haakaa - Silicone Yummy Pouch from $22.95 NZD
Constructive Eating - Dinosaur Plate

Constructive Eating - Dinosaur Plate

$32.95 NZD
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Constructive Eating - Dinosaur Plate $32.95 NZD
B.Box - Spout Bottle 450ml

B.Box - Spout Bottle 450ml

$29.95 NZD
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B.Box - Spout Bottle 450ml $29.95 NZD
Chill Out Indigo Rose Blue Slate Ocean Breeze Strawberry Shake Emerald Forest Lilac Pop
sport-spout-600ml-bottle-blush-crush
B.Box - Spout Bottle 600ml

B.Box - Spout Bottle 600ml

$35.95 NZD
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B.Box - Spout Bottle 600ml $35.95 NZD
Blush Crush B.Box Midnight Indigo Rose Strawberry Shake Blue Slate Ocean Breeze All Blacks Night Vision
Sale
Mushie - Silicone Baby Feeding Spoons

Mushie - Silicone Baby Feeding Spoons

$19.99 NZD $29.95 NZD
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Mushie - Silicone Baby Feeding Spoons $19.99 NZD $29.95 NZD
Blush Pink Cloudy Mauve IndianRed Cambridge Blue/ Shifting Sand
Sale
NUK - Magic Cup with No Leak Drinking Rim 230ml

NUK - Magic Cup with No Leak Drinking Rim 230ml

$18.95 NZD $21.95 NZD
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NUK - Magic Cup with No Leak Drinking Rim 230ml $18.95 NZD $21.95 NZD
Crab Red Lion BLue Cat Green Olaf Navy
Constructive Eating - Construction Plate

Constructive Eating - Construction Plate

$32.95 NZD
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Constructive Eating - Construction Plate $32.95 NZD
Teal NUK baby bottle with handles and packaging on a white background
NUK - First Choice Learner Bottle Night Glow 150ml

NUK - First Choice Learner Bottle Night Glow 150ml

$25.95 NZD
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NUK - First Choice Learner Bottle Night Glow 150ml $25.95 NZD
Sale
Sleepytot - Silicone Suction Bowl & 2 Bibs Bundle

Sleepytot - Silicone Suction Bowl & 2 Bibs Bundle

$31.14 NZD $51.90 NZD
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Sleepytot - Silicone Suction Bowl & 2 Bibs Bundle $31.14 NZD $51.90 NZD
NUK - Action Cup with Drinking Straw 230ml

NUK - Action Cup with Drinking Straw 230ml

$18.99 NZD
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NUK - Action Cup with Drinking Straw 230ml $18.99 NZD
Pink Yellow Green
Sale
Doddl - Baby Cutlery Set & Case

Doddl - Baby Cutlery Set & Case

$15.00 NZD $29.95 NZD
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Doddl - Baby Cutlery Set & Case $15.00 NZD $29.95 NZD
Haakaa Baby Food and Breast Milk Freezer Tray 6 Compartments

Haakaa Baby Food and Breast Milk Freezer Tray 6 Compartments

$26.95 NZD
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Haakaa Baby Food and Breast Milk Freezer Tray 6 Compartments $26.95 NZD
Pea Green Blush Apricot Banana
NUK - Trainer Cup 230ml

NUK - Trainer Cup 230ml

$22.99 NZD
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NUK - Trainer Cup 230ml $22.99 NZD
Zebra Frog Penguin
Sale
Sleepytot - Silicone Divided Plate + Cutlery

Sleepytot - Silicone Divided Plate + Cutlery

$19.95 NZD $29.95 NZD
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Sleepytot - Silicone Divided Plate + Cutlery $19.95 NZD $29.95 NZD
Powder Blue Dusky Rose Sage Mustard
Haakaa - Silicone Feeding Spoon Dispensing Bottle

Haakaa - Silicone Feeding Spoon Dispensing Bottle

from $34.95 NZD
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Haakaa - Silicone Feeding Spoon Dispensing Bottle from $34.95 NZD
160ml / Grey 160ml / Peach
Doddl - Toddler Cutlery Case

Doddl - Toddler Cutlery Case

$19.95 NZD
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Doddl - Toddler Cutlery Case $19.95 NZD
Constructive Eating - Dinosaur Placemat

Constructive Eating - Dinosaur Placemat

$9.99 NZD
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Constructive Eating - Dinosaur Placemat $9.99 NZD
Constructive Eating - Fairy Garden Plate

Constructive Eating - Fairy Garden Plate

$32.95 NZD
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Constructive Eating - Fairy Garden Plate $32.95 NZD
Constructive Eating - Fairy Garden Placemat

Constructive Eating - Fairy Garden Placemat

$9.99 NZD
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Constructive Eating - Fairy Garden Placemat $9.99 NZD
Boon - Drying Lawn

Boon - Drying Lawn

$59.95 NZD
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Boon - Drying Lawn $59.95 NZD
Tommee Tippee - Easigrip Self Feeding Spoons - 5 Pack

Tommee Tippee - Easigrip Self Feeding Spoons - 5 Pack

$12.95 NZD
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Tommee Tippee - Easigrip Self Feeding Spoons - 5 Pack $12.95 NZD