STOCK TAKE SALE - UP TO 80% OFF. Free shipping on NZ orders over $120. Overnight shipping. Afterpay and Zip available.

STOCK TAKE SALE - UP TO 80% OFF. Free shipping on NZ orders over $120. Overnight shipping. Afterpay and Zip available.

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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Meal Time

Check out our huge range of eating accessories. We have a great range of amazing brands including Sleepytot, Mushie, Bibado and Doddl (just to name a few!) to help your little one with their feeding and weaning journey.
A light pink purple container for kids snacks to eat whilst on the go or travelling.
Melii - Snackle Lunch Box

Melii - Snackle Lunch Box

$19.99 NZD
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Melii - Snackle Lunch Box $19.99 NZD
Wisteria Hunter Green Oatmilk
Constructive Eating - Dinosaur 3 Piece Cutlery Package

Constructive Eating - Dinosaur 3 Piece Cutlery Package

$26.95 NZD
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Constructive Eating - Dinosaur 3 Piece Cutlery Package $26.95 NZD
Constructive Eating - Construction Placemat

Constructive Eating - Construction Placemat

$9.99 NZD
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Constructive Eating - Construction Placemat $9.99 NZD
Sale
Bibado Dippit - Multi-Stage Baby Weaning Spoon and Dipper

Bibado Dippit - Multi-Stage Baby Weaning Spoon and Dipper

$14.99 NZD $24.95 NZD
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Bibado Dippit - Multi-Stage Baby Weaning Spoon and Dipper $14.99 NZD $24.95 NZD
Mint and Grey Pink and Grey Mint and Blue
This Lavender Haakaa Fresh Food Feeder Mini Combo safely introduces new flavours, soothes teething gums, and prevents choking with frozen food portions.
Haakaa - Fresh Food Feeder Mini Combo

Haakaa - Fresh Food Feeder Mini Combo

$32.50 NZD
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Haakaa - Fresh Food Feeder Mini Combo $32.50 NZD
Copper Oatmeal Pumpkin Blush Sky Blue Mustard Pea Green Lavender
Petite Eats - Sippy Cup

Petite Eats - Sippy Cup

Sold Out
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Petite Eats - Sippy Cup Sold Out
Petal Sand
Sale
Sleepytot - Silicone Baby Bib - 2 Pack

Sleepytot - Silicone Baby Bib - 2 Pack

$16.95 NZD $26.95 NZD
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Sleepytot - Silicone Baby Bib - 2 Pack $16.95 NZD $26.95 NZD
Doddl - Toddler Spoon and Fork Cutlery Set

Doddl - Toddler Spoon and Fork Cutlery Set

from $19.95 NZD
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Doddl - Toddler Spoon and Fork Cutlery Set from $19.95 NZD
Green Blue Magenta Indigo Aqua
silicone-fresh-food-feeder-lullaby-blue
B.Box - Silicone Fresh Food Feeder

B.Box - Silicone Fresh Food Feeder

$16.99 NZD
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B.Box - Silicone Fresh Food Feeder $16.99 NZD
Peony Lullaby Blue Blush Sage
360-cup-emerald-forest
B.Box - 360 Cup

B.Box - 360 Cup

$24.95 NZD
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B.Box - 360 Cup $24.95 NZD
Strawberry Shake Ocean Breeze Lilac Pop Emerald Forest
B.Box - Connect-a-Cup

B.Box - Connect-a-Cup

$15.95 NZD
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B.Box - Connect-a-Cup $15.95 NZD
Sage Ocean Blush
Sale
Bumkins - Silicone Flat Reusable Bags 2pk

Bumkins - Silicone Flat Reusable Bags 2pk

$29.95 NZD $39.95 NZD
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Bumkins - Silicone Flat Reusable Bags 2pk $29.95 NZD $39.95 NZD
Pink Lavender Blue Green
Cherub Baby -Reusable On the Go Mini Food Pouches 10pk

Cherub Baby -Reusable On the Go Mini Food Pouches 10pk

$24.95 NZD
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Cherub Baby -Reusable On the Go Mini Food Pouches 10pk $24.95 NZD
Pink & Orange Blue & Green
Sale
B.Box - Fill & Feed

B.Box - Fill & Feed

$21.99 NZD $29.95 NZD
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B.Box - Fill & Feed $21.99 NZD $29.95 NZD
Blush Lullaby Blue Peony Sage
Sale
Sleepytot -Suction Bowl & Wooden Spoon Set

Sleepytot -Suction Bowl & Wooden Spoon Set

$15.00 NZD $24.95 NZD
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Sleepytot -Suction Bowl & Wooden Spoon Set $15.00 NZD $24.95 NZD
Dusty Blue Mint Pink Grey
NUK - Fresh Foods Mini Ice Lollies

NUK - Fresh Foods Mini Ice Lollies

$19.95 NZD
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NUK - Fresh Foods Mini Ice Lollies $19.95 NZD
Sale
My Travel Tray - Travel Tray

My Travel Tray - Travel Tray

$10.00 NZD $29.95 NZD
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My Travel Tray - Travel Tray $10.00 NZD $29.95 NZD
Magenta Pink
B.Box - Silicone Lunch Pocket

B.Box - Silicone Lunch Pocket

$16.95 NZD
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B.Box - Silicone Lunch Pocket $16.95 NZD
Ocean Forest Berry
silicone-snack-cup-ocean
B.Box - Silicone Snack Cups

B.Box - Silicone Snack Cups

$17.95 NZD
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B.Box - Silicone Snack Cups $17.95 NZD
Forest Ocean Berry
zazi-super-loop-sage
Zazi - Super Loop

Zazi - Super Loop

$12.95 NZD
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Zazi - Super Loop $12.95 NZD
Sky Sage
Constructive Eating - Individual Construction Utensils

Constructive Eating - Individual Construction Utensils

$9.95 NZD
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Constructive Eating - Individual Construction Utensils $9.95 NZD
NUK - First Choice Learner Bottle 150ml

NUK - First Choice Learner Bottle 150ml

$22.95 NZD
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NUK - First Choice Learner Bottle 150ml $22.95 NZD
Red Green Sky White Green Fish
The Haakaa Freezer Tray is made of 100% silicone and is perfect for freezing baby food, breast milk, or ice cubes. Dishwasher & microwave safe. Pea Green colour
Haakaa - Baby Food and Breast Milk Freezer Tray 9 Compartments

Haakaa - Baby Food and Breast Milk Freezer Tray 9 Compartments

$26.95 NZD
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Haakaa - Baby Food and Breast Milk Freezer Tray 9 Compartments $26.95 NZD
Blush Apricot Pea Green Banana
Sale
Sleepytot - Suction Bowl & Baby Cutlery Set

Sleepytot - Suction Bowl & Baby Cutlery Set

$12.47 NZD $24.95 NZD
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Sleepytot - Suction Bowl & Baby Cutlery Set $12.47 NZD $24.95 NZD
Pink
Sale
Skip Hop - Smart Serve Plate & Bowl

Skip Hop - Smart Serve Plate & Bowl

$12.99 NZD $26.90 NZD
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Skip Hop - Smart Serve Plate & Bowl $12.99 NZD $26.90 NZD
Blue children's sippy cup with NUK branding on a white background
NUK - Mini Magic Cup Night Glow 160ml

NUK - Mini Magic Cup Night Glow 160ml

$22.95 NZD
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NUK - Mini Magic Cup Night Glow 160ml $22.95 NZD
Constructive Eating - Individual Fairy Garden Utensils

Constructive Eating - Individual Fairy Garden Utensils

$9.95 NZD
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Constructive Eating - Individual Fairy Garden Utensils $9.95 NZD
insulated-food-jar-lilac-pop
B.Box - Insulated Food Jar

B.Box - Insulated Food Jar

$52.95 NZD
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B.Box - Insulated Food Jar $52.95 NZD
Lilac Pop Emerald Forest Indigo Rose Ocean Breeze Strawberry Shake Blue Slate Blush Crush Spearmint Midnight
B.Box - Tritan Drink Bottle 450mls

B.Box - Tritan Drink Bottle 450mls

from $32.95 NZD
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B.Box - Tritan Drink Bottle 450mls from $32.95 NZD
Bingo Bluey Spearmint Emerald Forest Lilac Pop Indigo Rose Ocean Breeze Strawberry Shake Blue Slate Lemon Sherbet
Constructive Eating - Fairy Garden 3 Piece Cutlery Package

Constructive Eating - Fairy Garden 3 Piece Cutlery Package

$26.95 NZD
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Constructive Eating - Fairy Garden 3 Piece Cutlery Package $26.95 NZD
B.Box - Lunch Box

B.Box - Lunch Box

$44.95 NZD
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B.Box - Lunch Box $44.95 NZD
Blush Crush Spearmint Emerald Forest Strawberry Shake Sugar Plum Night Vision Blue Slate Indigo Rose Lilac Pop Flamingo Fizz Blue Blaze Ocean Breeze B.Box Midnight
Sale
Bumkins - Large Snack Sandwich Bag

Bumkins - Large Snack Sandwich Bag

$7.95 NZD $9.95 NZD
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Bumkins - Large Snack Sandwich Bag $7.95 NZD $9.95 NZD
Outdoors Superman
Sale
Sleepytot - Suction Bowl & Silicone Spoon Set

Sleepytot - Suction Bowl & Silicone Spoon Set

$15.00 NZD $24.95 NZD
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Sleepytot - Suction Bowl & Silicone Spoon Set $15.00 NZD $24.95 NZD
Mustard / Bowl + Spoon Dusky Rose / Bowl + Spoon Sage / Bowl + Spoon Powder Blue / Bowl + Spoon
Constructive Eating - Individual Dinosaur Utensils

Constructive Eating - Individual Dinosaur Utensils

$9.95 NZD
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Constructive Eating - Individual Dinosaur Utensils $9.95 NZD
B.Box - Insulated Drink Bottle 350ml

B.Box - Insulated Drink Bottle 350ml

from $44.95 NZD
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B.Box - Insulated Drink Bottle 350ml from $44.95 NZD
Bluey Lemon Twist Chill Out Lilac Pop Indigo Rose Strawberry Shake Emerald Forest Ocean Breeze Blue Slate
The 130ml Haakaa Silicone Yummy Pouch is a reusable, leakproof, on-the-go food pouch, perfect for baby food, purees, and snacks.
Haakaa - Silicone Yummy Pouch

Haakaa - Silicone Yummy Pouch

Sold Out
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Haakaa - Silicone Yummy Pouch Sold Out
Constructive Eating - Dinosaur Plate

Constructive Eating - Dinosaur Plate

$32.95 NZD
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Constructive Eating - Dinosaur Plate $32.95 NZD
B.Box - Spout Bottle 450ml

B.Box - Spout Bottle 450ml

$29.95 NZD
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B.Box - Spout Bottle 450ml $29.95 NZD
Lemon Twist Chill Out Indigo Rose Blue Slate Ocean Breeze Strawberry Shake
sport-spout-600ml-bottle-blush-crush
B.Box - Spout Bottle 600ml

B.Box - Spout Bottle 600ml

$35.95 NZD
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B.Box - Spout Bottle 600ml $35.95 NZD
Blush Crush B.Box Midnight Indigo Rose Strawberry Shake Blue Slate Ocean Breeze All Blacks Night Vision
Sale
Mushie - Silicone Baby Feeding Spoons

Mushie - Silicone Baby Feeding Spoons

$19.99 NZD $29.95 NZD
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Mushie - Silicone Baby Feeding Spoons $19.99 NZD $29.95 NZD
Blush Pink Cloudy Mauve IndianRed Cambridge Blue/ Shifting Sand Dried Thyme Natural SeaGreen
NUK - Magic Cup with No Leak Drinking Rim 230ml

NUK - Magic Cup with No Leak Drinking Rim 230ml

$21.95 NZD
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NUK - Magic Cup with No Leak Drinking Rim 230ml $21.95 NZD
Crab Red Lion BLue Cat Green Olaf Navy
Constructive Eating - Construction Plate

Constructive Eating - Construction Plate

$32.95 NZD
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Constructive Eating - Construction Plate $32.95 NZD
Teal NUK baby bottle with handles and packaging on a white background
NUK - First Choice Learner Bottle Night Glow 150ml

NUK - First Choice Learner Bottle Night Glow 150ml

$25.95 NZD
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NUK - First Choice Learner Bottle Night Glow 150ml $25.95 NZD
Sale
Sleepytot - Silicone Suction Bowl & 2 Bibs Bundle

Sleepytot - Silicone Suction Bowl & 2 Bibs Bundle

$31.14 NZD $51.90 NZD
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Sleepytot - Silicone Suction Bowl & 2 Bibs Bundle $31.14 NZD $51.90 NZD
NUK - Action Cup with Drinking Straw 230ml

NUK - Action Cup with Drinking Straw 230ml

$18.99 NZD
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NUK - Action Cup with Drinking Straw 230ml $18.99 NZD
Pink Yellow Green
Sale
Doddl - Baby Cutlery Set & Case

Doddl - Baby Cutlery Set & Case

$15.00 NZD $29.95 NZD
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Doddl - Baby Cutlery Set & Case $15.00 NZD $29.95 NZD
Haakaa Baby Food and Breast Milk Freezer Tray 6 Compartments

Haakaa Baby Food and Breast Milk Freezer Tray 6 Compartments

$25.40 NZD
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Haakaa Baby Food and Breast Milk Freezer Tray 6 Compartments $25.40 NZD
Pea Green Blush Apricot Banana
NUK - Trainer Cup 230ml

NUK - Trainer Cup 230ml

$22.99 NZD
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NUK - Trainer Cup 230ml $22.99 NZD
Zebra Frog Penguin