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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Gifting

A beautiful collection of gifts ranging from newborns to parents.
Suggestion Foldable baby bath tub with blue interior on a white background
Baby First - Folding Bath Tub

Baby First - Folding Bath Tub

$59.95 NZD
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Baby First - Folding Bath Tub $59.95 NZD
Boon Drizzle Icecream Holder
Boon - Drizzle Ice Cream Holder

Boon - Drizzle Ice Cream Holder

$17.00 NZD
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Boon - Drizzle Ice Cream Holder $17.00 NZD
SavviSand - 100g Refill Formula

SavviSand - 100g Refill Formula

$16.99 NZD
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SavviSand - 100g Refill Formula $16.99 NZD
Mediscan Nail Buffer
Mediscan - Nail Buffer Set

Mediscan - Nail Buffer Set

$35.00 NZD
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Mediscan - Nail Buffer Set $35.00 NZD
Kiddo Goggles 3-5 years Limited Edition Colours

Kiddo Goggles 3-5 years Limited Edition Colours

$45.95 NZD
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Kiddo Goggles 3-5 years Limited Edition Colours $45.95 NZD
Sale
Rockit - Rockit Rechargeable, Zed & Wooshh Sleep Bundle + FREE GIFT

Rockit - Rockit Rechargeable, Zed & Wooshh Sleep Bundle + FREE GIFT

$195.41 NZD $229.89 NZD
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Rockit - Rockit Rechargeable, Zed & Wooshh Sleep Bundle + FREE GIFT $195.41 NZD $229.89 NZD
Pink reusable shopping bag with yellow floral pattern on a white background
Nestling - XL Double Pocket Wet Bag

Nestling - XL Double Pocket Wet Bag

$29.95 NZD
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Nestling - XL Double Pocket Wet Bag $29.95 NZD
Pink Ditsy Moss Check Bubblegum Daisy Road Works
Colorful diamond patterned bag on a white background
Nestling - Double Pocket Wet Bag

Nestling - Double Pocket Wet Bag

$17.95 NZD
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Nestling - Double Pocket Wet Bag $17.95 NZD
Bows Neon Diamonds Garden Road Works Safari Sage Rabbit
Blue rectangular Marky device with cartoon face on a white background
DIY Marky

DIY Marky

$39.99 NZD
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DIY Marky $39.99 NZD
Coloring mat with a purple pencil case and markers on a white background
Colour Me Kids - Washable Colouring In Solo Mat Kits

Colour Me Kids - Washable Colouring In Solo Mat Kits

$39.99 NZD
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Colour Me Kids - Washable Colouring In Solo Mat Kits $39.99 NZD
Sale
Beige woven baby crib with divided sections on a white background
Cleva Mama - Changing Caddy Organiser

Cleva Mama - Changing Caddy Organiser

$54.95 NZD $63.00 NZD
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Cleva Mama - Changing Caddy Organiser $54.95 NZD $63.00 NZD
Brown linen cap with silk lining worn by a person, on a plain background
Bedhead - Silk Lined Hats

Bedhead - Silk Lined Hats

$59.95 NZD
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Bedhead - Silk Lined Hats $59.95 NZD
Ebony Espresso Sage Flax
Stack of three fabric swatches with colorful patterns on a white background
Toddy Towel - Baby, Toddler & Kids Towels

Toddy Towel - Baby, Toddler & Kids Towels

from $49.95 NZD
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Toddy Towel - Baby, Toddler & Kids Towels from $49.95 NZD
Baby - 0 - 2 Years / Sage Baby - 0 - 2 Years / Little Veges Baby - 0 - 2 Years / White Baby - 0 - 2 Years / Salmon Toddler - 18m - 4 Years / Under the Sea Toddler - 18m - 4 Years / Cheeky Bananas Toddler - 18m - 4 Years / Ice Cream Toddler - 18m - 4 Years / Strawberries Kids - 5 - 8 Years / Blueberry
Silicone pump with teal handle and packaging displaying 'boon TROVE' branding.
Boon - TROVE™ Silicone Breast Pump

Boon - TROVE™ Silicone Breast Pump

Sold Out
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Boon - TROVE™ Silicone Breast Pump Sold Out
Boon Trove breast pump packaging with pump and accessories on a white background
Boon - TROVE™ 2PK Silicone Breast Pump with Travel Pouch

Boon - TROVE™ 2PK Silicone Breast Pump with Travel Pouch

Sold Out
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Boon - TROVE™ 2PK Silicone Breast Pump with Travel Pouch Sold Out
Boon - FROSH™ Stainless Steel Portable Milk Chiller
Boon - FROSH™ Stainless Steel Portable Milk Chiller

Boon - FROSH™ Stainless Steel Portable Milk Chiller

Sold Out
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Boon - FROSH™ Stainless Steel Portable Milk Chiller Sold Out
Sale
Pair of rust sandals with woven design on a white background
Classical Child - Jelly Sandals

Classical Child - Jelly Sandals

$29.99 NZD $39.99 NZD
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Classical Child - Jelly Sandals $29.99 NZD $39.99 NZD
Linen / 20 Rose / 20 Rust / 20 Navy / 20
Three bottles of Honeysticks bubble bath in red, blue, and yellow with a box in the background.
Honeysticks - Bubble Bath Colour Mixing

Honeysticks - Bubble Bath Colour Mixing

$29.00 NZD
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Honeysticks - Bubble Bath Colour Mixing $29.00 NZD
Sale
Franjos Kitchen - GLUTEN FREE Currant & Coconut Mama Biscuits

Franjos Kitchen - GLUTEN FREE Currant & Coconut Mama Biscuits

$12.99 NZD $34.95 NZD
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Franjos Kitchen - GLUTEN FREE Currant & Coconut Mama Biscuits $12.99 NZD $34.95 NZD
Sale
Green packaging of Franjos Kitchen biscuits on a white background
Franjos Kitchen - GLUTEN FREE Choc Chip Mama Biscuits B/B 10/12

Franjos Kitchen - GLUTEN FREE Choc Chip Mama Biscuits B/B 10/12

$29.95 NZD $34.95 NZD
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Franjos Kitchen - GLUTEN FREE Choc Chip Mama Biscuits B/B 10/12 $29.95 NZD $34.95 NZD
Sale
Pink tumbler with yellow lid and handle on a white background
Tumblii - Match Your Mumma Tumblers

Tumblii - Match Your Mumma Tumblers

$35.99 NZD $39.99 NZD
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Tumblii - Match Your Mumma Tumblers $35.99 NZD $39.99 NZD
Pink Blue
Lila Jasmine - Lactation Bars - Single Serve Bar

Lila Jasmine - Lactation Bars - Single Serve Bar

$4.99 NZD
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Lila Jasmine - Lactation Bars - Single Serve Bar $4.99 NZD
Blue digital thermometer with a white display on a white background
Oricom - Bath Thermometer - Ray

Oricom - Bath Thermometer - Ray

Sold Out
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Oricom - Bath Thermometer - Ray Sold Out
White pregnancy organic cushion used for sleeping and feeding on a white background
Baby First - Organic Cotton Feeding & Support Pillow

Baby First - Organic Cotton Feeding & Support Pillow

$71.99 NZD
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Baby First - Organic Cotton Feeding & Support Pillow $71.99 NZD
Sale
Green fork and spoon set in a barn-shaped packaging on a white background
Constructive Eating - Tractor Cuttlery Set - 2 Piece

Constructive Eating - Tractor Cuttlery Set - 2 Piece

$19.95 NZD $24.95 NZD
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Constructive Eating - Tractor Cuttlery Set - 2 Piece $19.95 NZD $24.95 NZD
Pink and purple lunch box with a handle on a white background
Melii - Mini Bento Lunchbox

Melii - Mini Bento Lunchbox

$19.95 NZD
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Melii - Mini Bento Lunchbox $19.95 NZD
Pink Light Blue
Boba Buddy

Boba Buddy

$129.00 NZD
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Boba Buddy $129.00 NZD
Boba Oat Houndstooth Black Grey
Round decorative item with colorful beads and a pink heart on a pastel marbled background
Jellystone - Peekaboo Sensory Bag

Jellystone - Peekaboo Sensory Bag

$39.99 NZD
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Jellystone - Peekaboo Sensory Bag $39.99 NZD
Jellystone Fairy Jellystone Unicorn Jellystone Dinosaur
Green socks with white patterns on a white background
Mosey - Crew Wool Baby Socks

Mosey - Crew Wool Baby Socks

$16.99 NZD
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Mosey - Crew Wool Baby Socks $16.99 NZD
Rook / 0-6 Months Night / 0-6 Months Plum / 0-6 Months Pixel / 0-6 Months
Gray and black tissue box with open lid on a white background
LUMA - Easy Wipe Box

LUMA - Easy Wipe Box

$39.95 NZD
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LUMA - Easy Wipe Box $39.95 NZD
Iron Blue Blossom Pink Desert Taupe Snow White
A must have soft toy friend for your little one, the Peek-a-Boo soft Danny the Dog has flapping ears and sings “Do your ears hang low” as he entertains your baby.
Zazu - Danny the Dog Peek-a-Boo Soft Toy

Zazu - Danny the Dog Peek-a-Boo Soft Toy

$78.95 NZD
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Zazu - Danny the Dog Peek-a-Boo Soft Toy $78.95 NZD
Sarah the ZAZU Sleep Trainer Clock uses colour, sound, and gentle movement to guide children toward healthy sleep habits and calmer mornings for everyone.
Zazu - Sarah the Sleeptrainer

Zazu - Sarah the Sleeptrainer

$72.95 NZD
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Zazu - Sarah the Sleeptrainer $72.95 NZD
Help your baby to fall asleep with one of the 14 different pre-programmed melodies, like shushing, heartbeat sound or white noise.
Zazu - Suzy Deluxe Rechargeable Sound Machine

Zazu - Suzy Deluxe Rechargeable Sound Machine

$56.95 NZD
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Zazu - Suzy Deluxe Rechargeable Sound Machine $56.95 NZD
Sale
The Premium Love To Dream Sleep Suit™ 2.5 TOG is made with Cotton and Australian Merino Wool. It is an “all-in-one”, versatile sleep solution that eliminates the need for loose blankets in the cot/crib, ensuring a more comfortable sleep, all night long.
Love to Dream - Sleep Suit Organic Warm 2.5 TOG | Lambs Best Friend

Love to Dream - Sleep Suit Organic Warm 2.5 TOG | Lambs Best Friend

$129.99 NZD $169.95 NZD
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Love to Dream - Sleep Suit Organic Warm 2.5 TOG | Lambs Best Friend $129.99 NZD $169.95 NZD
Olive / 12-24 months Charcoal / 12-24 months
Honeysticks beeswax crayons in a box with colorful crayons displayed in front.
Honeysticks - Beeswax Crayons Jumbos 12pk

Honeysticks - Beeswax Crayons Jumbos 12pk

$20.99 NZD
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Honeysticks - Beeswax Crayons Jumbos 12pk $20.99 NZD
Viva La Vulva - Postpartum Padsicle Gel

Viva La Vulva - Postpartum Padsicle Gel

$29.95 NZD
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Viva La Vulva - Postpartum Padsicle Gel $29.95 NZD
Sale
Pretty Brave - Harper Cross Body Bag

Pretty Brave - Harper Cross Body Bag

$89.95 NZD $99.85 NZD
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Pretty Brave - Harper Cross Body Bag $89.95 NZD $99.85 NZD
Natural Pebble Stone Pebble Black Pebble
The Nude Alchemist - Cradle Cap

The Nude Alchemist - Cradle Cap

$26.95 NZD
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The Nude Alchemist - Cradle Cap $26.95 NZD
Nestling - Stainless Steel Bento Box

Nestling - Stainless Steel Bento Box

$79.95 NZD
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Nestling - Stainless Steel Bento Box $79.95 NZD
Dusty Pink Dusty Blue Sage
Nestling - Stainless Steel Jumbo Bento Box

Nestling - Stainless Steel Jumbo Bento Box

Sold Out
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Nestling - Stainless Steel Jumbo Bento Box Sold Out
Dusty Pink Dusty Blue Sage
Olive baby sleeping bag with text pattern on a white background
Swaddle Up™ Warm 2.5 TOG - You Are My Olive

Swaddle Up™ Warm 2.5 TOG - You Are My Olive

$72.95 NZD
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Swaddle Up™ Warm 2.5 TOG - You Are My Olive $72.95 NZD
Sold Out
Pretty Brave's much-loved Stella Baby Bag has been refreshed in a premium faux pebble leather, offering a refined and versatile option for any occasion. Spacious enough to fit all the essentials and more, the Stella comes with the thoughtful addition of a padded change mat, five handy internal pockets, a removable padded shoulder strap, and an insulated internal bottle holder.
Pretty Brave - Stella Baby Bag

Pretty Brave - Stella Baby Bag

Sold Out
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Pretty Brave - Stella Baby Bag Sold Out
Black Pebble Natural Pebble Stone Pebble
Pack of Honey Sticks beeswax crayons with colorful crayons on a white background
Honeysticks - Beeswax Crayons Originals 10pk

Honeysticks - Beeswax Crayons Originals 10pk

$20.95 NZD
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Honeysticks - Beeswax Crayons Originals 10pk $20.95 NZD
John Deere - Bubble Bottle with Tractor Wand

John Deere - Bubble Bottle with Tractor Wand

$10.50 NZD
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John Deere - Bubble Bottle with Tractor Wand $10.50 NZD
Love to Dream - Sleep Machine

Love to Dream - Sleep Machine

$119.99 NZD
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Love to Dream - Sleep Machine $119.99 NZD
Crywolf - Packable Duffel Bag

Crywolf - Packable Duffel Bag

$89.99 NZD
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Crywolf - Packable Duffel Bag $89.99 NZD
Sale
Crywolf - Knapsack

Crywolf - Knapsack

$74.99 NZD $84.99 NZD
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Crywolf - Knapsack $74.99 NZD $84.99 NZD
Bedhead - NEW SEASON Kids Bucket Hat

Bedhead - NEW SEASON Kids Bucket Hat

$41.95 NZD
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Bedhead - NEW SEASON Kids Bucket Hat $41.95 NZD