USE CODE AFTERPAY15 TO TAKE 15% OFF NON SALE ITEMS. CHECK OUT OUR CLEARANCE UP TO 80% OFF. Free shipping on NZ orders over $120. Overnight shipping. Afterpay and Zip available.

USE CODE AFTERPAY15 TO TAKE 15% OFF NON SALE ITEMS. CHECK OUT OUR CLEARANCE UP TO 80% OFF. Free shipping on NZ orders over $120. Overnight shipping. Afterpay and Zip available.

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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Gifting

A beautiful collection of gifts ranging from newborns to parents.
Sleepytot - AuCuTee White and Pink Noise Therapy Machine

Sleepytot - AuCuTee White and Pink Noise Therapy Machine

$79.95 NZD
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Sleepytot - AuCuTee White and Pink Noise Therapy Machine $79.95 NZD
Cuski - Original Cotton Comforter

Cuski - Original Cotton Comforter

$46.95 NZD
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Cuski - Original Cotton Comforter $46.95 NZD
Betty Fizzy Eddie
Sale
Porter Green - Driss Stainless Steel Insulated Water Bottle

Porter Green - Driss Stainless Steel Insulated Water Bottle

$15.00 NZD $63.95 NZD
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Porter Green - Driss Stainless Steel Insulated Water Bottle $15.00 NZD $63.95 NZD
Kirov Snow Leopard Kalyan Brown Leopard
Viva La Vulva - Healing Spray Kit

Viva La Vulva - Healing Spray Kit

$42.95 NZD
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Viva La Vulva - Healing Spray Kit $42.95 NZD
Zed the Vibration Sleep Soother and Nightlight - Rockit

Zed the Vibration Sleep Soother and Nightlight - Rockit

$59.99 NZD
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Zed the Vibration Sleep Soother and Nightlight - Rockit $59.99 NZD
The baby view mirror attached to the back the back seat showing the baby in the reflection. The point of view from what the parent would be seeing.
Two Nomads- Baby View Mirror

Two Nomads- Baby View Mirror

$34.95 NZD
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Two Nomads- Baby View Mirror $34.95 NZD
Sale
Mushie - Silicone Placemat

Mushie - Silicone Placemat

$21.99 NZD $36.99 NZD
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Mushie - Silicone Placemat $21.99 NZD $36.99 NZD
Stone Shifting Sand Dried Thyme Clay
The Yogasleep Nod White Noise Machine helps babies to fall asleep faster and helps them to stay in a deep sleep. 20 sounds.
Yogasleep - Nod Sound Machine and Nightlight

Yogasleep - Nod Sound Machine and Nightlight

$69.95 NZD
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Yogasleep - Nod Sound Machine and Nightlight $69.95 NZD
Quut - Ringo Pentanque

Quut - Ringo Pentanque

$17.95 NZD
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Quut - Ringo Pentanque $17.95 NZD
Sale
Zazu - Wally Night Light & Melody Projector

Zazu - Wally Night Light & Melody Projector

$39.99 NZD $54.95 NZD
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Zazu - Wally Night Light & Melody Projector $39.99 NZD $54.95 NZD
Pink Grey Blue
Sale
Ryco - Delux Change Mat with Pockets

Ryco - Delux Change Mat with Pockets

$19.95 NZD $29.95 NZD
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Ryco - Delux Change Mat with Pockets $19.95 NZD $29.95 NZD
Grey
Sale
Lamaze - Grab Apple

Lamaze - Grab Apple

$29.95 NZD $35.00 NZD
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Lamaze - Grab Apple $29.95 NZD $35.00 NZD
Green Pink
Sale
Porter Green - Urbb Reusable Bamboo Coffee Cup

Porter Green - Urbb Reusable Bamboo Coffee Cup

$9.99 NZD $37.99 NZD
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Porter Green - Urbb Reusable Bamboo Coffee Cup $9.99 NZD $37.99 NZD
Double Jumper Sweaters Mohave Blue Reptile Nigeria Giraffe
Sleepytot Online Wrapped Items , Add a Card and Message and Wrap your package

Sleepytot Online Wrapped Items , Add a Card and Message and Wrap your package

$4.00 NZD
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Sleepytot Online Wrapped Items , Add a Card and Message and Wrap your package $4.00 NZD
SnoozeShade Original sun and sleep shade with steel grey trim fitted to a pushchair, providing UPF 50+ sun protection and a dark, breathable sleep space for baby.
SnoozeShade - Original Buggy Blackout Shade Cover | Steel Trim

SnoozeShade - Original Buggy Blackout Shade Cover | Steel Trim

$49.95 NZD
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SnoozeShade - Original Buggy Blackout Shade Cover | Steel Trim $49.95 NZD
Haakaa - Silicone Nibble Tray

Haakaa - Silicone Nibble Tray

$26.90 NZD
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Haakaa - Silicone Nibble Tray $26.90 NZD
Banana Blush Pea Green
Sale
Viva La Vulva - Cards

Viva La Vulva - Cards

$3.99 NZD $7.99 NZD
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Viva La Vulva - Cards $3.99 NZD $7.99 NZD
Sale
Fabelab - Animal Rattles

Fabelab - Animal Rattles

$9.99 NZD $26.95 NZD
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Fabelab - Animal Rattles $9.99 NZD $26.95 NZD
Bear Honey Unicorn Natural Bear Ochre
Frigg - Latex Rope Pacifier Twin Pack

Frigg - Latex Rope Pacifier Twin Pack

$22.95 NZD
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Frigg - Latex Rope Pacifier Twin Pack $22.95 NZD
Rope Powder Blue / Size 1 (0-6 Months) Rope Sage / Size 1 (0-6 Months) Rope Ocean View / Size 1 (0-6 Months) Rope French Grey / Size 1 (0-6 Months) Rope Blush / Size 1 (0-6 Months) Rope Croissant/Olive / Size 1 (0-6 Months) Rope Twilight Mauve / Size 1 (0-6 Months) Portobello / Size 1 (0-6 Months) Olive / Size 1 (0-6 Months) Rope Baby Pink / Size 1 (0-6 Months) Rope Soft Lilac / Size 1 (0-6 Months) Vintage Green / Size 1 (0-6 Months)
Sale
Fabelab - Buddy Bears Organic

Fabelab - Buddy Bears Organic

$12.90 NZD $59.95 NZD
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Fabelab - Buddy Bears Organic $12.90 NZD $59.95 NZD
Sale
Bedhead - Reversible Winter Bonnet

Bedhead - Reversible Winter Bonnet

$14.99 NZD $41.95 NZD
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Bedhead - Reversible Winter Bonnet $14.99 NZD $41.95 NZD
Ralph / 0-3 Months (38-42cm)
The Ooly Sleep Training Clock uses an intuitive app, allowing you to change colours of the nightlight and scheduled wake up times at a push of a button.
OOLY® - Toddler Sleep Training Clock

OOLY® - Toddler Sleep Training Clock

$219.95 NZD
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OOLY® - Toddler Sleep Training Clock $219.95 NZD
Shop Snooze "Smart" WiFi Sound & Light White Noise Machine

Shop Snooze "Smart" WiFi Sound & Light White Noise Machine

$109.95 NZD
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Shop Snooze "Smart" WiFi Sound & Light White Noise Machine $109.95 NZD
Sale
A soft book for babies to teach them shapes.
Lamaze - Shapes Book

Lamaze - Shapes Book

$29.95 NZD $39.95 NZD
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Lamaze - Shapes Book $29.95 NZD $39.95 NZD
Sale
Mushie - Face Teether

Mushie - Face Teether

$9.99 NZD $19.95 NZD
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Mushie - Face Teether $9.99 NZD $19.95 NZD
Pistachio Banana Cream Blueberry Pink
Sale
Bibado - Double Dribble Bib - CLEARANCE

Bibado - Double Dribble Bib - CLEARANCE

$9.99 NZD $19.95 NZD
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Bibado - Double Dribble Bib - CLEARANCE $9.99 NZD $19.95 NZD
Pink babies bib with floral and bunny pattern on a white background.
Bibado - NEW DESIGNS Long Sleeve Coverall Bibs

Bibado - NEW DESIGNS Long Sleeve Coverall Bibs

from $29.99 NZD
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Bibado - NEW DESIGNS Long Sleeve Coverall Bibs from $29.99 NZD
Serengeti Spaghetti Dino Roar Botanical Bunnies Chasing Rainbows Peppa Pig George Pig
Roll of railroad track-themed tape with two boxes on a white background
Zazi - Track Tape

Zazi - Track Tape

$14.95 NZD
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Zazi - Track Tape $14.95 NZD
Maxx Bubbles Dino Bubbler toy packaging with dinosaur figure and bubble solution.
Maxx Bubbles - Bump 'N' Go Dino Bubbler

Maxx Bubbles - Bump 'N' Go Dino Bubbler

$41.95 NZD
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Maxx Bubbles - Bump 'N' Go Dino Bubbler $41.95 NZD
Blue shark-shaped bubble gun with a bottle of bubbles.
Maxx Bubbles - Handheld Shark Bubbler

Maxx Bubbles - Handheld Shark Bubbler

$29.95 NZD
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Maxx Bubbles - Handheld Shark Bubbler $29.95 NZD
Set of John Deere green toy farm vehicles with yellow wheels on a white background
John Deere - Pullback Assortment Capsules

John Deere - Pullback Assortment Capsules

$12.50 NZD
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John Deere - Pullback Assortment Capsules $12.50 NZD
Set of colorful John Deere Chalk and holders with cartoon tractors and construction vehicles on a white background
John Deere - Chalk Holders

John Deere - Chalk Holders

$18.00 NZD
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John Deere - Chalk Holders $18.00 NZD
Sale
Three Maxx bubble guns in orange, green, and blue on a white background
Maxx Bubbles - Light Up Bubble Blaster

Maxx Bubbles - Light Up Bubble Blaster

$19.99 NZD $24.00 NZD
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Maxx Bubbles - Light Up Bubble Blaster $19.99 NZD $24.00 NZD
Orange
Maxx Bubbles - Handheld Unicorn Bubbler

Maxx Bubbles - Handheld Unicorn Bubbler

$29.95 NZD
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Maxx Bubbles - Handheld Unicorn Bubbler $29.95 NZD
John Deere - Farm to Table Journey Sensory Book

John Deere - Farm to Table Journey Sensory Book

$35.00 NZD
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John Deere - Farm to Table Journey Sensory Book $35.00 NZD
Suggestion Foldable baby bath tub with blue interior on a white background
Baby First - Folding Bath Tub

Baby First - Folding Bath Tub

$59.95 NZD
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Baby First - Folding Bath Tub $59.95 NZD
Boon Drizzle Icecream Holder
Boon - Drizzle Ice Cream Holder

Boon - Drizzle Ice Cream Holder

$17.00 NZD
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Boon - Drizzle Ice Cream Holder $17.00 NZD
SavviSand - 100g Refill Formula

SavviSand - 100g Refill Formula

$16.99 NZD
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SavviSand - 100g Refill Formula $16.99 NZD
Mediscan Nail Buffer
Mediscan - Nail Buffer Set

Mediscan - Nail Buffer Set

$35.00 NZD
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Mediscan - Nail Buffer Set $35.00 NZD
Kiddo Goggles 3-8 years Limited Edition Colours

Kiddo Goggles 3-8 years Limited Edition Colours

$45.95 NZD
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Kiddo Goggles 3-8 years Limited Edition Colours $45.95 NZD
White and clear humidifier with ' Crane' branding on a white background
Crane - 4 in 1 Top Fill Drop Humidifier w Sound Machine - Clear

Crane - 4 in 1 Top Fill Drop Humidifier w Sound Machine - Clear

$129.95 NZD
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Crane - 4 in 1 Top Fill Drop Humidifier w Sound Machine - Clear $129.95 NZD
Sale
Rockit - Rockit Rechargeable, Zed & Wooshh Sleep Bundle

Rockit - Rockit Rechargeable, Zed & Wooshh Sleep Bundle

$186.88 NZD $219.85 NZD
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Rockit - Rockit Rechargeable, Zed & Wooshh Sleep Bundle $186.88 NZD $219.85 NZD
Pink reusable shopping bag with yellow floral pattern on a white background
Nestling - XL Double Pocket Wet Bag

Nestling - XL Double Pocket Wet Bag

$29.95 NZD
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Nestling - XL Double Pocket Wet Bag $29.95 NZD
Pink Ditsy Moss Check Bubblegum Daisy Road Works
Colorful diamond patterned bag on a white background
Nestling - Double Pocket Wet Bag

Nestling - Double Pocket Wet Bag

$17.95 NZD
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Nestling - Double Pocket Wet Bag $17.95 NZD
Bows Neon Diamonds Garden Road Works Safari Sage Rabbit
Blue rectangular Marky device with cartoon face on a white background
DIY Marky

DIY Marky

$39.99 NZD
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DIY Marky $39.99 NZD
Coloring mat with markers and a red pencil case on a white background
Colour Me Kids - Washable Colouring In Solo Mat Kits

Colour Me Kids - Washable Colouring In Solo Mat Kits

from $34.99 NZD
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Colour Me Kids - Washable Colouring In Solo Mat Kits from $34.99 NZD
Beige woven baby crib with divided sections on a white background
Cleva Mama - Changing Caddy Organiser

Cleva Mama - Changing Caddy Organiser

$63.00 NZD
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Cleva Mama - Changing Caddy Organiser $63.00 NZD
Brown linen cap with silk lining worn by a person, on a plain background
Bedhead - Silk Lined Hats

Bedhead - Silk Lined Hats

$59.95 NZD
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Bedhead - Silk Lined Hats $59.95 NZD
Ebony Espresso Sage Flax