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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Gifting

A beautiful collection of gifts ranging from newborns to parents.
Mint green pineapple-shaped food cube tray with a clear lid on a white background
Haakaa - Pineapple Silicone Nibble Tray (with Label Slot)

Haakaa - Pineapple Silicone Nibble Tray (with Label Slot)

$26.90 NZD
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Haakaa - Pineapple Silicone Nibble Tray (with Label Slot) $26.90 NZD
Tangerine Blush Pea Green
Sale
Viva La Vulva - Cards

Viva La Vulva - Cards

$3.99 NZD $7.99 NZD
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Viva La Vulva - Cards $3.99 NZD $7.99 NZD
Sold Out
Fabelab - Animal Rattles

Fabelab - Animal Rattles

Sold Out
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Fabelab - Animal Rattles Sold Out
Bear Honey
Frigg - Latex Rope Pacifier Twin Pack

Frigg - Latex Rope Pacifier Twin Pack

$23.95 NZD
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Frigg - Latex Rope Pacifier Twin Pack $23.95 NZD
Rope Powder Blue / Size 1 (0-6 Months) Rope Sage / Size 1 (0-6 Months) Rope Ocean View / Size 1 (0-6 Months) Rope French Grey / Size 1 (0-6 Months) Rope Blush / Size 1 (0-6 Months) Rope Croissant/Olive / Size 1 (0-6 Months) Rope Twilight Mauve / Size 1 (0-6 Months) Portobello / Size 1 (0-6 Months) Olive / Size 1 (0-6 Months) Rope Baby Pink / Size 1 (0-6 Months) Rope Soft Lilac / Size 1 (0-6 Months) Vintage Green / Size 1 (0-6 Months)
Sale
Bedhead - CLEARANCE Reversible Winter Bonnet

Bedhead - CLEARANCE Reversible Winter Bonnet

$14.99 NZD $41.95 NZD
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Bedhead - CLEARANCE Reversible Winter Bonnet $14.99 NZD $41.95 NZD
Ralph / 0-3 Months (38-42cm)
The Ooly Sleep Training Clock uses an intuitive app, allowing you to change colours of the nightlight and scheduled wake up times at a push of a button.
OOLY® - Toddler Sleep Training Clock

OOLY® - Toddler Sleep Training Clock

$219.95 NZD
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OOLY® - Toddler Sleep Training Clock $219.95 NZD
Shop Snooze "Smart" WiFi Sound & Light White Noise Machine

Shop Snooze "Smart" WiFi Sound & Light White Noise Machine

Sold Out
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Shop Snooze "Smart" WiFi Sound & Light White Noise Machine Sold Out
Sale
A soft book for babies to teach them shapes.
Lamaze - Shapes Book

Lamaze - Shapes Book

$29.95 NZD $39.95 NZD
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Lamaze - Shapes Book $29.95 NZD $39.95 NZD
Sale
Mushie - Face Teether

Mushie - Face Teether

$9.99 NZD $19.95 NZD
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Mushie - Face Teether $9.99 NZD $19.95 NZD
Pistachio Banana Cream Blueberry Pink
Sale
Bibado - Double Dribble Bib - CLEARANCE

Bibado - Double Dribble Bib - CLEARANCE

$9.99 NZD $19.95 NZD
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Bibado - Double Dribble Bib - CLEARANCE $9.99 NZD $19.95 NZD
Pink babies bib with floral and bunny pattern on a white background.
Bibado - NEW DESIGNS Long Sleeve Coverall Bibs

Bibado - NEW DESIGNS Long Sleeve Coverall Bibs

from $29.99 NZD
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Bibado - NEW DESIGNS Long Sleeve Coverall Bibs from $29.99 NZD
Serengeti Spaghetti Dino Roar Botanical Bunnies Chasing Rainbows Peppa Pig George Pig
Roll of railroad track-themed tape with two boxes on a white background
Zazi - Track Tape

Zazi - Track Tape

$14.95 NZD
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Zazi - Track Tape $14.95 NZD
Maxx Bubbles Dino Bubbler toy packaging with dinosaur figure and bubble solution.
Maxx Bubbles - Bump 'N' Go Dino Bubbler

Maxx Bubbles - Bump 'N' Go Dino Bubbler

$41.95 NZD
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Maxx Bubbles - Bump 'N' Go Dino Bubbler $41.95 NZD
Blue shark-shaped bubble gun with a bottle of bubbles.
Maxx Bubbles - Handheld Shark Bubbler

Maxx Bubbles - Handheld Shark Bubbler

$29.95 NZD
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Maxx Bubbles - Handheld Shark Bubbler $29.95 NZD
Set of John Deere green toy farm vehicles with yellow wheels on a white background
John Deere - Pullback Assortment Capsules

John Deere - Pullback Assortment Capsules

$12.50 NZD
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John Deere - Pullback Assortment Capsules $12.50 NZD
Set of colorful John Deere Chalk and holders with cartoon tractors and construction vehicles on a white background
John Deere - Chalk Holders

John Deere - Chalk Holders

$18.00 NZD
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John Deere - Chalk Holders $18.00 NZD
Maxx Bubbles - Handheld Unicorn Bubbler

Maxx Bubbles - Handheld Unicorn Bubbler

Sold Out
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Maxx Bubbles - Handheld Unicorn Bubbler Sold Out
John Deere - Farm to Table Journey Sensory Book

John Deere - Farm to Table Journey Sensory Book

$35.00 NZD
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John Deere - Farm to Table Journey Sensory Book $35.00 NZD
Suggestion Foldable baby bath tub with blue interior on a white background
Baby First - Folding Bath Tub

Baby First - Folding Bath Tub

$59.95 NZD
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Baby First - Folding Bath Tub $59.95 NZD
Boon Drizzle Icecream Holder
Boon - Drizzle Ice Cream Holder

Boon - Drizzle Ice Cream Holder

$17.00 NZD
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Boon - Drizzle Ice Cream Holder $17.00 NZD
SavviSand - 100g Refill Formula

SavviSand - 100g Refill Formula

$16.99 NZD
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SavviSand - 100g Refill Formula $16.99 NZD
Mediscan Nail Buffer
Mediscan - Nail Buffer Set

Mediscan - Nail Buffer Set

$35.00 NZD
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Mediscan - Nail Buffer Set $35.00 NZD
Kiddo Goggles 3-8 years Limited Edition Colours

Kiddo Goggles 3-8 years Limited Edition Colours

$45.95 NZD
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Kiddo Goggles 3-8 years Limited Edition Colours $45.95 NZD
Sale
Rockit - Rockit Rechargeable, Zed & Wooshh Sleep Bundle + FREE GIFT

Rockit - Rockit Rechargeable, Zed & Wooshh Sleep Bundle + FREE GIFT

$195.41 NZD $229.89 NZD
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Rockit - Rockit Rechargeable, Zed & Wooshh Sleep Bundle + FREE GIFT $195.41 NZD $229.89 NZD
Pink reusable shopping bag with yellow floral pattern on a white background
Nestling - XL Double Pocket Wet Bag

Nestling - XL Double Pocket Wet Bag

$29.95 NZD
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Nestling - XL Double Pocket Wet Bag $29.95 NZD
Pink Ditsy Moss Check Bubblegum Daisy Road Works
Colorful diamond patterned bag on a white background
Nestling - Double Pocket Wet Bag

Nestling - Double Pocket Wet Bag

$17.95 NZD
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Nestling - Double Pocket Wet Bag $17.95 NZD
Bows Neon Diamonds Garden Road Works Safari Sage Rabbit
Blue rectangular Marky device with cartoon face on a white background
DIY Marky

DIY Marky

$39.99 NZD
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DIY Marky $39.99 NZD
Coloring mat with a purple pencil case and markers on a white background
Colour Me Kids - Washable Colouring In Solo Mat Kits

Colour Me Kids - Washable Colouring In Solo Mat Kits

$39.99 NZD
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Colour Me Kids - Washable Colouring In Solo Mat Kits $39.99 NZD
Beige woven baby crib with divided sections on a white background
Cleva Mama - Changing Caddy Organiser

Cleva Mama - Changing Caddy Organiser

$63.00 NZD
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Cleva Mama - Changing Caddy Organiser $63.00 NZD
Brown linen cap with silk lining worn by a person, on a plain background
Bedhead - Silk Lined Hats

Bedhead - Silk Lined Hats

$59.95 NZD
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Bedhead - Silk Lined Hats $59.95 NZD
Ebony Espresso Sage Flax
Stack of three fabric swatches with colorful patterns on a white background
Toddy Towel - Baby, Toddler & Kids Towels

Toddy Towel - Baby, Toddler & Kids Towels

from $49.95 NZD
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Toddy Towel - Baby, Toddler & Kids Towels from $49.95 NZD
Baby - 0 - 2 Years / Sage Baby - 0 - 2 Years / Little Veges Baby - 0 - 2 Years / White Baby - 0 - 2 Years / Salmon Toddler - 18m - 4 Years / Under the Sea Toddler - 18m - 4 Years / Cheeky Bananas Toddler - 18m - 4 Years / Ice Cream Toddler - 18m - 4 Years / Strawberries Kids - 5 - 8 Years / Blueberry
Silicone pump with teal handle and packaging displaying 'boon TROVE' branding.
Boon - TROVE™ Silicone Breast Pump

Boon - TROVE™ Silicone Breast Pump

$29.99 NZD
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Boon - TROVE™ Silicone Breast Pump $29.99 NZD
Boon Trove breast pump packaging with pump and accessories on a white background
Boon - TROVE™ 2PK Silicone Breast Pump with Travel Pouch

Boon - TROVE™ 2PK Silicone Breast Pump with Travel Pouch

$59.99 NZD
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Boon - TROVE™ 2PK Silicone Breast Pump with Travel Pouch $59.99 NZD
Boon - FROSH™ Stainless Steel Portable Milk Chiller
Boon - FROSH™ Stainless Steel Portable Milk Chiller

Boon - FROSH™ Stainless Steel Portable Milk Chiller

$84.99 NZD
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Boon - FROSH™ Stainless Steel Portable Milk Chiller $84.99 NZD
Sale
Pair of rust sandals with woven design on a white background
Classical Child - Jelly Sandals

Classical Child - Jelly Sandals

$29.99 NZD $39.99 NZD
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Classical Child - Jelly Sandals $29.99 NZD $39.99 NZD
Linen / 20 Rose / 20 Rust / 20 Navy / 20
Three bottles of Honeysticks bubble bath in red, blue, and yellow with a box in the background.
Honeysticks - Bubble Bath Colour Mixing

Honeysticks - Bubble Bath Colour Mixing

$29.00 NZD
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Honeysticks - Bubble Bath Colour Mixing $29.00 NZD
Sale
Franjos Kitchen - GLUTEN FREE Currant & Coconut Mama Biscuits

Franjos Kitchen - GLUTEN FREE Currant & Coconut Mama Biscuits

$15.99 NZD $34.95 NZD
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Franjos Kitchen - GLUTEN FREE Currant & Coconut Mama Biscuits $15.99 NZD $34.95 NZD
Green packaging of Franjos Kitchen biscuits on a white background
Franjos Kitchen - GLUTEN FREE Choc Chip Mama Biscuits

Franjos Kitchen - GLUTEN FREE Choc Chip Mama Biscuits

$34.95 NZD
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Franjos Kitchen - GLUTEN FREE Choc Chip Mama Biscuits $34.95 NZD
Sale
Pink tumbler with yellow lid and handle on a white background
Tumblii - Match Your Mumma Tumblers

Tumblii - Match Your Mumma Tumblers

$35.99 NZD $39.99 NZD
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Tumblii - Match Your Mumma Tumblers $35.99 NZD $39.99 NZD
Pink Blue
Lila Jasmine - Lactation Bars - Single Serve Bar

Lila Jasmine - Lactation Bars - Single Serve Bar

$4.99 NZD
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Lila Jasmine - Lactation Bars - Single Serve Bar $4.99 NZD
Blue digital thermometer with a white display on a white background
Oricom - Bath Thermometer - Ray

Oricom - Bath Thermometer - Ray

$29.99 NZD
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Oricom - Bath Thermometer - Ray $29.99 NZD
White pregnancy organic cushion used for sleeping and feeding on a white background
Baby First - Organic Cotton Feeding & Support Pillow

Baby First - Organic Cotton Feeding & Support Pillow

$71.99 NZD
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Baby First - Organic Cotton Feeding & Support Pillow $71.99 NZD
Sale
Green fork and spoon set in a barn-shaped packaging on a white background
Constructive Eating - Tractor Cuttlery Set - 2 Piece

Constructive Eating - Tractor Cuttlery Set - 2 Piece

$19.95 NZD $24.95 NZD
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Constructive Eating - Tractor Cuttlery Set - 2 Piece $19.95 NZD $24.95 NZD
Pink and purple lunch box with a handle on a white background
Melii - Mini Bento Lunchbox

Melii - Mini Bento Lunchbox

$19.95 NZD
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Melii - Mini Bento Lunchbox $19.95 NZD
Pink Light Blue
Boba Buddy

Boba Buddy

$129.00 NZD
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Boba Buddy $129.00 NZD
Boba Oat Houndstooth Black Grey
Round decorative item with colorful beads and a pink heart on a pastel marbled background
Jellystone - Peekaboo Sensory Bag

Jellystone - Peekaboo Sensory Bag

$39.99 NZD
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Jellystone - Peekaboo Sensory Bag $39.99 NZD
Jellystone Fairy Jellystone Unicorn Jellystone Dinosaur
Green socks with white patterns on a white background
Mosey - Crew Wool Baby Socks

Mosey - Crew Wool Baby Socks

$16.99 NZD
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Mosey - Crew Wool Baby Socks $16.99 NZD
Rook / 0-6 Months Night / 0-6 Months Plum / 0-6 Months Pixel / 0-6 Months
Gray and black tissue box with open lid on a white background
LUMA - Easy Wipe Box

LUMA - Easy Wipe Box

$39.95 NZD
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LUMA - Easy Wipe Box $39.95 NZD
Iron Blue Blossom Pink Desert Taupe Snow White