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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Gifting

A beautiful collection of gifts ranging from newborns to parents.
Sale
Matchstick Monkey - Animal Teether

Matchstick Monkey - Animal Teether

$19.99 NZD $26.95 NZD
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Matchstick Monkey - Animal Teether $19.99 NZD $26.95 NZD
Solar Buddie + SavviSand Bundle Deal

Solar Buddie + SavviSand Bundle Deal

$55.95 NZD
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Solar Buddie + SavviSand Bundle Deal $55.95 NZD
Woolbabe - Merino & Organic Cotton Sleepy Socks

Woolbabe - Merino & Organic Cotton Sleepy Socks

from $18.95 NZD
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Woolbabe - Merino & Organic Cotton Sleepy Socks from $18.95 NZD
Sale
Buki Baby - Club Shades (2-5Y)

Buki Baby - Club Shades (2-5Y)

$39.95 NZD $59.95 NZD
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Buki Baby - Club Shades (2-5Y) $39.95 NZD $59.95 NZD
Black Green Pink Brown
A newborn starter kit containing a starter toothbrush, hair brush, teether, baby scissors and a soother.
NUK - Welcome Set

NUK - Welcome Set

$49.95 NZD
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NUK - Welcome Set $49.95 NZD
Cuski - Cuskiboo Bamboo Comforters

Cuski - Cuskiboo Bamboo Comforters

$49.95 NZD
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Cuski - Cuskiboo Bamboo Comforters $49.95 NZD
Blue Minty-Boo Berry-Boo
Sale
Little Unicorn Cotton Muslin Baby Blanket

Little Unicorn Cotton Muslin Baby Blanket

$49.95 NZD $64.95 NZD
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Little Unicorn Cotton Muslin Baby Blanket $49.95 NZD $64.95 NZD
Forest Friends
Sale
Little Unicorn - Single Cotton Muslin Swaddle Blanket

Little Unicorn - Single Cotton Muslin Swaddle Blanket

$16.99 NZD $29.95 NZD
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Little Unicorn - Single Cotton Muslin Swaddle Blanket $16.99 NZD $29.95 NZD
Rose Vine
Sale
Sleepytot Portable White Noise Machine

Sleepytot Portable White Noise Machine

$69.95 NZD $79.95 NZD
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Sleepytot Portable White Noise Machine $69.95 NZD $79.95 NZD
Lila Jasmine - Lactation Bars - Mixed Pack

Lila Jasmine - Lactation Bars - Mixed Pack

$30.99 NZD
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Lila Jasmine - Lactation Bars - Mixed Pack $30.99 NZD
Sale
Bunnie Caddie - Bunnie Bag

Bunnie Caddie - Bunnie Bag

$119.95 NZD $189.00 NZD
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Bunnie Caddie - Bunnie Bag $119.95 NZD $189.00 NZD
Charcoal Clay
Sale
Matchstick Monkey - Flat Face Teether & Soother Clip

Matchstick Monkey - Flat Face Teether & Soother Clip

$12.99 NZD $19.99 NZD
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Matchstick Monkey - Flat Face Teether & Soother Clip $12.99 NZD $19.99 NZD
Grey Giraffe Lion yellow
Blush SIlicone
Frigg - Silicone Daisy Pacifier Twin Pack | Glow in The Dark

Frigg - Silicone Daisy Pacifier Twin Pack | Glow in The Dark

$24.95 NZD
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Frigg - Silicone Daisy Pacifier Twin Pack | Glow in The Dark $24.95 NZD
Grey Night / Size 1 (0-6 Months) Blush Night / Size 1 (0-6 Months) Croissant Night / Size 1 (0-6 Months) Portobello Night / Size 1 (0-6 Months) Cream Night / Size 1 (0-6 Months)
Frigg - Latex Daisy Pacifier Twin Pack

Frigg - Latex Daisy Pacifier Twin Pack

$23.95 NZD
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Frigg - Latex Daisy Pacifier Twin Pack $23.95 NZD
Sage / SIZE 1 (0-6 MONTHS) Glacier Blue / SIZE 1 (0-6 MONTHS) French Grey / SIZE 1 (0-6 MONTHS) Chamomile / SIZE 1 (0-6 MONTHS) Cotton Candy / SIZE 1 (0-6 MONTHS) Pink Cream Poppy / SIZE 1 (0-6 MONTHS) Biscuit / SIZE 1 (0-6 MONTHS) Frigg Peony / SIZE 1 (0-6 MONTHS) Desert / SIZE 1 (0-6 MONTHS) Cream Poppy / SIZE 1 (0-6 MONTHS) Cream Lupine / SIZE 1 (0-6 MONTHS) Willow / SIZE 1 (0-6 MONTHS) Aurora / SIZE 1 (0-6 MONTHS) Pale Daffodil / SIZE 1 (0-6 MONTHS) Cream / SIZE 1 (0-6 MONTHS) Blush / SIZE 1 (0-6 MONTHS) Soft Lilac / SIZE 1 (0-6 MONTHS) Powder Blue / SIZE 1 (0-6 MONTHS) Lilypad / SIZE 1 (0-6 MONTHS) Sea Foam / SIZE 1 (0-6 MONTHS) Cappuccino / SIZE 1 (0-6 MONTHS) Frigg Acorn / SIZE 1 (0-6 MONTHS) Breeze / SIZE 1 (0-6 MONTHS)
Frigg - Latex Daisy Pacifier Twin Pack | Glow in The Dark

Frigg - Latex Daisy Pacifier Twin Pack | Glow in The Dark

$24.95 NZD
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Frigg - Latex Daisy Pacifier Twin Pack | Glow in The Dark $24.95 NZD
Blush/Cream / Size 1 (0-6 Months) Cream French Grey / Size 1 (0-6 Months) Night Gray / Size 1 (0-6 Months) Night Blush / Size 1 (0-6 Months) Croissant / Size 1 (0-6 Months) Portobello / Size 1 (0-6 Months) French Grey/Portobello / Size 1 (0-6 Months)
Sale
Bibado Dippit - Multi-Stage Baby Weaning Spoon and Dipper

Bibado Dippit - Multi-Stage Baby Weaning Spoon and Dipper

$12.47 NZD $24.95 NZD
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Bibado Dippit - Multi-Stage Baby Weaning Spoon and Dipper $12.47 NZD $24.95 NZD
Mint and Grey Pink and Grey Mint and Blue
Sale
Bedhead - Fleecy Winter Booties (CLEARANCE)

Bedhead - Fleecy Winter Booties (CLEARANCE)

$14.95 NZD $34.95 NZD
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Bedhead - Fleecy Winter Booties (CLEARANCE) $14.95 NZD $34.95 NZD
2-3 Years // 16cm / Baby Blue Marle 2-3 Years // 16cm / Baby Pink Marle
Clear sippy cup with blue handles and top, featuring a Stich cartoon character, on a white background.
B.Box - Sippy Cup V2

B.Box - Sippy Cup V2

$22.95 NZD
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B.Box - Sippy Cup V2 $22.95 NZD
John Deere - 15cm Monster Tread Assortment

John Deere - 15cm Monster Tread Assortment

$35.00 NZD
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John Deere - 15cm Monster Tread Assortment $35.00 NZD
The NUK First Choice+ Perfect Start Set comes with Temperature Control. It includes baby bottles, silicone teats, Genius soother, bottle brush, and leakproof screw top.
NUK - First Choice Plus Perfect Start Set

NUK - First Choice Plus Perfect Start Set

$79.95 NZD
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NUK - First Choice Plus Perfect Start Set $79.95 NZD
Sale
Mushie - Cloud Teether

Mushie - Cloud Teether

$8.99 NZD $21.95 NZD
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Mushie - Cloud Teether $8.99 NZD $21.95 NZD
Cloud Blue
Sale
Jellystone - Colour Wheel

Jellystone - Colour Wheel

$15.99 NZD $29.95 NZD
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Jellystone - Colour Wheel $15.99 NZD $29.95 NZD
A small, 6cm white noise machine that plays sounds to soothes babies.
Rockit - Wooshh Sound Soother

Rockit - Wooshh Sound Soother

$49.95 NZD
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Rockit - Wooshh Sound Soother $49.95 NZD
NUK - First Choice Plus Night Baby Bottle

NUK - First Choice Plus Night Baby Bottle

$22.99 NZD
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NUK - First Choice Plus Night Baby Bottle $22.99 NZD
Yellow Koala Universe
Ergopouch - Cocoon Swaddle Bag 2.5 Tog

Ergopouch - Cocoon Swaddle Bag 2.5 Tog

$79.95 NZD
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Ergopouch - Cocoon Swaddle Bag 2.5 Tog $79.95 NZD
Starbeam / Newborn Bon Appetit / Newborn Ink / Newborn Pink Daisies / Newborn Dragonflies / Newborn Willow / Newborn Oatmeal Marle / Newborn Grey Marle / Newborn
Sale
Sleepytot - AuCuTee White and Pink Noise Therapy Machine

Sleepytot - AuCuTee White and Pink Noise Therapy Machine

$69.95 NZD $79.95 NZD
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Sleepytot - AuCuTee White and Pink Noise Therapy Machine $69.95 NZD $79.95 NZD
ZED mini LED light in its original retail packaging, featuring a white cylindrical light unit inside a white box with teal and white striped accents. A red banner at the top reads 'New and Improved Stronger Motor'.
ZED V2 - Vibration Sleep Soother and Nightlight - Rockit

ZED V2 - Vibration Sleep Soother and Nightlight - Rockit

from $39.99 NZD
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ZED V2 - Vibration Sleep Soother and Nightlight - Rockit from $39.99 NZD
The baby view mirror attached to the back the back seat showing the baby in the reflection. The point of view from what the parent would be seeing.
Two Nomads- Baby View Mirror

Two Nomads- Baby View Mirror

Sold Out
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Two Nomads- Baby View Mirror Sold Out
The Yogasleep Nod White Noise Machine helps babies to fall asleep faster and helps them to stay in a deep sleep. 20 sounds.
Yogasleep - Nod Sound Machine and Nightlight

Yogasleep - Nod Sound Machine and Nightlight

$69.95 NZD
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Yogasleep - Nod Sound Machine and Nightlight $69.95 NZD
Sale
Zazu - Wally Night Light & Melody Projector

Zazu - Wally Night Light & Melody Projector

$14.99 NZD $54.95 NZD
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Zazu - Wally Night Light & Melody Projector $14.99 NZD $54.95 NZD
Pink
Sale
Lamaze - Grab Apple

Lamaze - Grab Apple

$29.95 NZD $35.00 NZD
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Lamaze - Grab Apple $29.95 NZD $35.00 NZD
Green Pink
Sleepytot Online Wrapped Items , Add a Card and Message and Wrap your package

Sleepytot Online Wrapped Items , Add a Card and Message and Wrap your package

$4.00 NZD
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Sleepytot Online Wrapped Items , Add a Card and Message and Wrap your package $4.00 NZD
Snoozeshade Plus Extra Shade for Strollers
SnoozeShade - Plus Extra Shade Cover

SnoozeShade - Plus Extra Shade Cover

Sold Out
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SnoozeShade - Plus Extra Shade Cover Sold Out
Mint green pineapple-shaped food cube tray with a clear lid on a white background
Haakaa - Pineapple Silicone Nibble Tray (with Label Slot)

Haakaa - Pineapple Silicone Nibble Tray (with Label Slot)

$26.90 NZD
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Haakaa - Pineapple Silicone Nibble Tray (with Label Slot) $26.90 NZD
Tangerine Blush Pea Green
Sale
Viva La Vulva - Cards

Viva La Vulva - Cards

$3.99 NZD $7.99 NZD
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Viva La Vulva - Cards $3.99 NZD $7.99 NZD
Frigg - Latex Rope Pacifier Twin Pack

Frigg - Latex Rope Pacifier Twin Pack

$23.95 NZD
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Frigg - Latex Rope Pacifier Twin Pack $23.95 NZD
Rope Powder Blue / Size 1 (0-6 Months) Rope Sage / Size 1 (0-6 Months) Rope Ocean View / Size 1 (0-6 Months) Rope French Grey / Size 1 (0-6 Months) Rope Blush / Size 1 (0-6 Months) Rope Croissant/Olive / Size 1 (0-6 Months) Rope Twilight Mauve / Size 1 (0-6 Months) Portobello / Size 1 (0-6 Months) Olive / Size 1 (0-6 Months) Rope Baby Pink / Size 1 (0-6 Months) Rope Soft Lilac / Size 1 (0-6 Months) Vintage Green / Size 1 (0-6 Months)
The Ooly Sleep Training Clock uses an intuitive app, allowing you to change colours of the nightlight and scheduled wake up times at a push of a button.
OOLY® - Toddler Sleep Training Clock

OOLY® - Toddler Sleep Training Clock

$219.95 NZD
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OOLY® - Toddler Sleep Training Clock $219.95 NZD
Shop Snooze "Smart" WiFi Sound & Light White Noise Machine

Shop Snooze "Smart" WiFi Sound & Light White Noise Machine

Sold Out
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Shop Snooze "Smart" WiFi Sound & Light White Noise Machine Sold Out
Sale
A soft book for babies to teach them shapes.
Lamaze - Shapes Book

Lamaze - Shapes Book

$29.95 NZD $39.95 NZD
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Lamaze - Shapes Book $29.95 NZD $39.95 NZD
Sale
Mushie - Face Teether

Mushie - Face Teether

$8.99 NZD $19.95 NZD
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Mushie - Face Teether $8.99 NZD $19.95 NZD
Pistachio Banana Cream Blueberry Pink
Sale
Bibado - Double Dribble Bib - CLEARANCE

Bibado - Double Dribble Bib - CLEARANCE

$9.99 NZD $19.95 NZD
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Bibado - Double Dribble Bib - CLEARANCE $9.99 NZD $19.95 NZD
Pink babies bib with floral and bunny pattern on a white background.
Bibado - NEW DESIGNS Long Sleeve Coverall Bibs

Bibado - NEW DESIGNS Long Sleeve Coverall Bibs

from $29.99 NZD
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Bibado - NEW DESIGNS Long Sleeve Coverall Bibs from $29.99 NZD
Serengeti Spaghetti Dino Roar Botanical Bunnies Chasing Rainbows Peppa Pig George Pig
Roll of railroad track-themed tape with two boxes on a white background
Zazi - Track Tape

Zazi - Track Tape

$14.95 NZD
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Zazi - Track Tape $14.95 NZD
Maxx Bubbles Dino Bubbler toy packaging with dinosaur figure and bubble solution.
Maxx Bubbles - Bump 'N' Go Dino Bubbler

Maxx Bubbles - Bump 'N' Go Dino Bubbler

$41.95 NZD
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Maxx Bubbles - Bump 'N' Go Dino Bubbler $41.95 NZD
Blue shark-shaped bubble gun with a bottle of bubbles.
Maxx Bubbles - Handheld Shark Bubbler

Maxx Bubbles - Handheld Shark Bubbler

$29.95 NZD
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Maxx Bubbles - Handheld Shark Bubbler $29.95 NZD
Set of John Deere green toy farm vehicles with yellow wheels on a white background
John Deere - Pullback Assortment Capsules

John Deere - Pullback Assortment Capsules

$12.50 NZD
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John Deere - Pullback Assortment Capsules $12.50 NZD
Set of colorful John Deere Chalk and holders with cartoon tractors and construction vehicles on a white background
John Deere - Chalk Holders

John Deere - Chalk Holders

$18.00 NZD
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John Deere - Chalk Holders $18.00 NZD
John Deere - Farm to Table Journey Sensory Book

John Deere - Farm to Table Journey Sensory Book

$35.00 NZD
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John Deere - Farm to Table Journey Sensory Book $35.00 NZD