The unique SnoozeShade fabric blocks is air-permeable and blocks out up to 94% of light. SnoozeShade for Travel Cots is the breathable portable blackout sleep shade for travel cots that makes any time sleep time. SnoozeShade covers are air permeable,...

Zazi Shades are here for the Summer. These stylish, unisex design for 0-3 year olds are perfect for shielding little eyes from the harsh sun. Plus kids look mega-cute in them! Safety is the #1 priority - especially when it comes to...

For wee accidents on the go. Please check with your car seat manufacturer about using a car seat protector.   Leaky nappies or potty training? No drama if there is an accident when you’re out and about A comfy ride for...

For heathy teeth and jaw development The NUK First Choice Soother is designed to satisfy your baby's natural sucking needs while supporting healthy oral development. It’s unique orthodontic teat features a pleasant soft zone on top that delicately conforms to the palate. Its extra-flat shape leaves...

The B.Box connect-a-cup ensures kids’ drink bottles and sippy cups are always close at hand. No more lost cups at the supermarket, no more escaped bottles from the pram, no more dropped cups from the highchair. Flexible strap connects bub's...

The Nestling Stainless Flat Suction Plate 23cm is designed to support your child’s next stage of mealtime independence. With a more grown-up, flat plate style, it’s perfect for toddlers ready to move beyond sectioned baby dishes and start exploring a...

Case for doddl toddler cutlery sets. Keeps set clean & hygienic when travelling, practical for before and after mealtimes. Dishwasher safe and easy to clean. Flexible: Fits either the doddl toddler fork and spoon set or the doddl toddler knife, fork...

Bibado Handi Cutlery encourages independence from day one & fast-tracks independent feeding & utensil control. Designed to attach only to the Bibado Coverall Bib, it minimises frustration, halts cutlery flinging and keeps utensils nearby Developmental Benefits: Mastering cutlery control requires...

Everyone sleeps easy with our safer, breathable airnest system. The airnest Junior Pillow is specifically designed to support your child's developing body. Like all products in the airnest range, it is made from breathable materials, promoting air flow to help...

Fun, flexible and the perfect size for tiny hands, your little ones can chew to their heart's content while getting right to the source of the pain. Matchstick Monkey's textured bumps help soothe sore gums while the ergonomic shape help...

This liner fits inside most Child standard sleeping bags (170cm x 70cm) and there is a side opening to make it easy to get in and out of.The top and bottom are waterproof so if your child wets up, or...

Dinosaur 3 Piece Cutlery - Constructive Eating Get your children begging to eat their greens at dinner! Pushing around their peas, stabbing their sausages, and spooning in dessert! Clamshell package contains one Dino Fork, one Dino Spoon, and one Dino...

Say goodbye to soggy clothes and dribble stains with the Bibado Double Dribble Bib – the ultimate solution for keeping your little one dry all day long! Made with super absorbent fabric and multiple layers, this bib is designed to...

NUK Star Soother – Soothes like no other You can count on it. Isn’t it great when there’s something you can always rely on? The NUK Star soother is just that. Over 90% of babies can be soothed by it....

Make your b.box bottles and cups sparkle! The 2-in-1 bottle brush features a full-size brush with sponge tip for cleaning hard-to-reach areas and a teat brush conveniently concealed within the handle. The suction base attaches to a clean, flat sink...

The Crywolf Mini Backpack has been designed for the littlest wolf pups and is the perfect size for kindy and playground adventures. With internal pockets to keep their snacks and treasures close, plus side pockets for their drink bottle, it’s...

Perfect for parents with two strollers or the grandparent's house. The new rotating strap is compatible with both Rockits. It allows the Rockit to always be pointing upwards where it works best. The original Rockit strap is also compatible with...

Your premium sippy cup has been thoughtfully designed in both form and function. The teats are 100% silicone, making them easy to clean and soft on your little ones gums. Each sippy cup has a weighted straw meaning that no...

Meet the latest product from B.Box - 360 cup…  it helps support independent drinking, with a twist!  Great for littlies that are learning to drink, this 360 cup lets kids sip from a super-soft silicone, lip-activated 360 ̊ drinking rim....

A premium, silky-smooth, wider-fit sleeping bag for infants aged 8 months+ who are sleeping arms out. For Infants who are rolling and sitting, and toddlers and preschoolers who still prefer to wear a Bag for sleep over a Suit. Perfect...

If you love your Subo you're going to LOVE these handles! An absolute game changer when it comes to feed time, making it easier for your little one to enjoy their Subo experience. Ergonomically shaped for a natural and comfortable...

When kids use their imaginations, healthy food transforms into something they want to eat! Includes 1x Tractor Fork and 1x Tractor Spoon  Safe & Clean: Made in the USA, BPA-free, paint-free, and dishwasher-safe for hassle-free fun.  Playful Design: Textured, easy...

Meet Cody and Otto Life-like underwater world.  Turn your little one’s room into a magical underwater world, with moving waves and fish swimming around the room, while listening to relaxing ocean sounds.   3 Step sleep program  Helps your little one to fall asleep by lowering...

FOR A LIMITED TIME TAKE 10% OFF ALL BEDHEAD HATS - ADD TO CHECKOUT FOR DISCOUNT. The Bedhead Toddler Bucket hat is a fabulous baby sun hat featuring a soft flexible brim and rated is UPF50+ Excellent Protection! Purchase the...

Discover NUK First Choice Classic Soothers, a reliable soothing solution designed for your baby's daily comfort, day and night. This soother combines a timeless design with key features for your child's well-being. Its unique orthodontic teat features a pleasant soft zone on top that...

Make mealtimes fun for your child with their own Construction Placemat! When using the cutlery in conjunction with the plate (cutlery and plate sold separately), it teaches children how to hold and use their utensils the correct way.  Therefore, making...

NUK Space Silicone Soother, right for the jaw NUK Space Silicone Soother: allows delicate baby skin to breathe Especially designed for baby‘s particular sensitive skin Maximum air circulation thanks to extra-large ventilation holes Thinner and narrower teat neck – reduces...

Discontinued patterns The Sleep Suit Bag is an innovative, award-winning solution that seamlessly converts from a sleeping bag to a sleep suit with legs, thanks to its convenient 4-way zippers. Designed to provide comfort and warmth, this versatile product is perfect...

Introduce your baby to a hassle-free dental routine with the Haakaa Silicone Finger Toothbrush. Its ultra-soft bristles will help your child adjust to the feeling of cleaning their teeth and gums, making it an enjoyable and crucial part of their...

The perfect water bottle for active kids always on the go! The sports spout bottle 600ml big thirst offers no-fuss easy flow drinking in this unique ergonomic triangle bottle.  Better for school aged kids – this larger 600ml bottle is a little...

You are going to love these cute cutlery sets. Our cutlery set is designed for little hands and real-life use- combining quality materials with everyday practicality. Why You’ll Love them: Non-Toxic: Free from BPA and harmful chemicals- safe for everyday use...

Do you ever make shushing sounds to help your baby drop off? Then, once they’re asleep, do you creep around the house afraid to wake them? From the makers of the Rockit Rocker, Wooshh can help, by surrounding your baby...

These award winning Sinchies screw-on spoons are a must have when starting out on your weaning journey! Convenient when out and about and great for the weaning stage of purees for your little person. Simply screw the spoon onto the...

The classic Crywolf Pom Pom Beanie is beautifully soft and warm to wear. Aligned with their commitment to sustainability, this beanie is crafted with Polylana® recyclable fibre, and features a speckled knit for a textured winter look. Crafted from Polylana®...

One Dino Fork, one Dino Spoon or one Dino Pusher. No paints are used to color the product. The utensils are manufactured using only FDA approved materials. Our products contain NO Lead, NO Bisplenol A (BPA), NO PVC, and NO...

Discover the modern twist on swaddling that has led a ‘sleep revolution’ for infants & parents.  The multi-award winning Swaddle Up™ is the only zip-up swaddle with patented 'wings' that allows your baby to sleep in a more natural Arms Up™ position for true...

When kids miss their mouth, Catch Plate catches the food so they can try again. Less mess means less stress and less waste. Your dining room floor would thank you if it could. Recommended age: 9m+ Funnels runaway food back...

Babu's skincare range is proudly made in New Zealand. With a robust SPF factor of 30SPF, the Everyday Sunscreen offers comprehensive and reliable sun protection with its broad-spectrum coverage. Enriched with organic ingredients of nourishing coconut oil, hydrating jojoba oil, and...

As a tribute to Norse mythology, including the Norse Goddess Frigg who is the inspiration behind the FRIGG brand, our Scandinavian roots, and the many exciting stories about the Vikings, the Little Viking collection has been created. The pacifier shield...

FOR A LIMITED TIME TAKE 10% OFF ALL BEDHEAD HATS - ADD TO CHECKOUT FOR DISCOUNT. Bedhead Swim Legionnaire hats are so soft and comfortable over the ears and back of the neck making them a perfect baby swim hat....

The Melii SIlicone Tumbler is 100% silicone with thick handles that are easy for little hands to grip. It has a silicone straw, can hold up to 265ml and is by far the cutest little tumbler out there! Made from...

NUK First Choice+ Perfect Start Set with Temperature Control – The Ideal Start for You and Your Baby. Please note this item is shipped from our lovely supplier in Auckland so may come seperately if you order more items from...

Short-dated 28/07/2026 The Franjos Kitchen Raspberry and White Choc Mama Biscuits are nutrient-rich, created to help boost and support milk supply for breastfeeding and pumping mums. Developed by our health professional dream team—a naturopath, nutritionist, and midwife—these raspberry and white...

The perfect water bottle for active kids always on the go! The sports spout bottle offers no-fuss easy flow drinking in this unique ergonomic triangle bottle. Its silicone spout requires no compression, and features a slight valve to prevent spills....

The 3.5 TOG Cocoon Swaddle Bag is a zip-up swaddle, used to sleep a baby in, from birth. TOG rated for warmth, the Cocoon Swaddle Bag keeps a baby safe and securely swaddled without the need for complicated wrapping. Warm...

The cutest and most eco-friendly way for your child to enjoy both hot and cold drinks!The Chai Baby Cups are a compact size and sturdy construction which make them perfect for little hands with big personalities and are sure to...

This portable pack has velcro self-adhesive pads to stick to your aluminum or wooden frame around your window at home. There is a generous number of velcro pads to make sure those tricky corners and sides stay shut! The best...

How much fun is your toddler going to have at dinner time with their Garden Fairy Constructive Eating Kids Plate! Pushing around their peas, stabbing their sausages, and spooning in dessert! The Garden Fairy placemat and 3-piece cutlery set are...