Discover the modern twist on swaddling that has led a ‘sleep revolution’ for infants & parents. The multi-award winning Swaddle Up™ is the only zip-up swaddle with patented 'wings' that allows your baby to sleep in a more natural Arms Up™ position...

Lulla Doll is a soother and sleep companion for preemies, babies, toddlers and beyond. It imitates closeness to a caregiver at rest with its soft feel and soothing sounds of real-life breathing and heartbeat. Lulla plays for 12 hours to...

Melii's Animal Ice Pops will be your new favourite way to make healthy treats to cool off this Summer!  The molds in 6 fun different animal shapes; a bulldog, a cat, a shark, a panda, a lion & a bear....

Your little one is going to love the NEW Snazzi Pants Day Trainers, where the world of organic cotton comfort meets ingenious design.  Made from organic cotton with a soft waterproof panel, they look and feel like undies, but give you...

The Love to Dream Sleep Suit™ is an “all-in-one” wearable blanket that eliminates the need for loose blankets in the cot/bed, ensuring a more comfortable & safe sleep for your little one, day or night.  Built-in legs provide freedom of movement...

FOR A LIMITED TIME TAKE 10% OFF ALL BEDHEAD HATS - ADD TO CHECKOUT FOR DISCOUNT. The Bedhead Classic Bucket hat is a UPF50+ kids sun hat featuring our unique 'anti-flop' technology ensuring brims won't flop in front of their...

Please read description carefully before purchasing - these little Sleepytots are seconds. They can be used as a comforter or with a dummy chain.  Our adorable Sleepytot small comforters are back. Sadly, these ones didn't pass our rigorous inspections and...

How smart is this insulated food jar! This B.Box food jar keeps food at the perfect temperature all day, whether kids prefer warm pasta for lunch or cold refreshing fruit and yoghurt.  Great for kinder and school with a 335ml...

Give your child a safer, warmer night’s sleep with this all-in-one wearable blanket with legs designed for comfort, movement, and peace of mind. Why parents love it: All-in-one design replaces blankets for safer sleep 2.5 TOG rating – ideal for...

Meet the Heritage Silk-Lined Bow Tie Cap — your new go-to accessory for effortless, elevated style. Thoughtfully crafted with a 100% linen outer and pure silk lining, this cap feels beautifully lightweight while being incredibly gentle on hair. The silk...

Discover the modern twist on swaddling that has led a ‘sleep revolution’ for infants & parents. A patented, game-changing design, the Swaddle Up makes longer sleep easy. The more natural Arms Up position lets babies access their hands to self-soothe. Ideal for...

The Crane Cool Mist Top Fill Humidifier is packed with some great features making it an essential in your home. Easy to fill, easy to clean, while providing relief from effects caused by dry air.  Used by parents looking for...

These are all three of our favourite Rockit sleep aids, designed by our Rockit dads in the UK to keep your babes asleep on the run! Includes Rockit Rechargeable - The award-winning Portable Stroller Rocker Zed V2 - The award-winning vibration Sleep...

Discontinued patterns. The Sheeting Sleeping Bag is a baby and toddler sleeping bag designed for arms-out sleepers (usually from around 3 months of age) who prefer more room in their pouch. The 1.0 TOG Sheeting Sleeping Bag is perfect for...

If you've got a toddler or preschooler who needs help with their sleep routine (don't we all), the Doll Sleeping Bag is for you. This cute but functional sleep tool is designed to help your child learn their bedtime routine...

The perfect all seasons essential! Mix and match TOG-rated Layers, designed to be worn as a pyjama underneath any of our swaddles, sleeping bags, sleep suits or sleep onesies. ergoPouch Layers are made from a deliciously soft, stretchy organic jersey...

Take the hassle out of bed wetting! Tired of 2am bedding changes and endless laundry? Take the stress and sleepless nights out of bed wetting, potty training, and incontinence with wings to stay put and the ability to absorb up...

Daeli Hydration Salted Watermelon is a premium sugar-free electrolyte powder made in New Zealand, designed for daily hydration. Natural juicy sweetness fused with light, crisp salty notes. Delightfully refreshing. Each sachet contains 800mg sodium, 200mg potassium, 100mg magnesium and 50mg...

The only thing better than one is two. Building on the beloved features of the best-selling Hushh, the Hushh 2 provides the restful, rejuvenating nights that you and your baby need. Soothe your little one into a deeper, uninterrupted sleep...

The gorgeous Woolbabe fabric has now been used to make Woolbabe Sleepy Socks!! Woolbabe Sleepy socks are made from a blend of 70% organic cotton & 30% merino and will be the next item of clothing your child does not...

FOR A LIMITED TIME TAKE 10% OFF ALL BEDHEAD HATS - ADD TO CHECKOUT FOR DISCOUNT. Bedhead Legionnaire hats are so soft and comfortable over the ears and back of the neck making them the perfect baby sun hat that...

Don't Waste a Drop: Your baby loves the milk, and you love providing it. But you can’t be pumping 24/7. Boon’s TROVE passive breast pump helps you collect the extra that would otherwise be lost to a disposable breast pad....

Discontinued patterns The Sleep Suit Bag is an innovative, award-winning solution that seamlessly converts from a sleeping bag to a sleep suit with legs, thanks to its convenient 4-way zippers. Designed to provide comfort and warmth, this versatile product is perfect...

Sleepytot Baby Comforter - Large (Cream) Shop our new and improved design with lots of characters to choose from! Our award-winning baby comforters are designed to help your little one sleep better, and help you get more rest too!...

The Swaddle Up Transition Bag helps your baby to gradually adjust to sleeping un-swaddled. Simply unzip one ‘wing’ – either as baby sleeps or when dressing them – for a few sleep cycles to help your baby get used to...

Discontinued patterns For newborns and babies either swaddled, or arms-out sleeping once rolling Mild - perfect for 21-24°C / 70-75°F  The ergoPouch Cocoon Swaddle Bags are designed to be both easy to use and difficult to escape from. This zip-up...

The Haakaa Fresh Food Feeder Mini Combo is the perfect way to safely introduce new flavours to your baby while providing cooling relief for teething gums! Combining the always popular Fresh Food Feeder with a mini version of the Haakaa...

LAST CHANCE - LIMITED STOCK - HALF PRICE The Bibado Coverall Weaning Bib is a must-have for all weaning babies to 36 months. Featuring an easy wipe, 100% waterproof material in fantastic designs, it makes cleaning up a doddle. Its...

Catch some fun with the John Deere Farm Pond Fish Adventure. Learn numbers and colours when you spin the board to see which fish will take the bait. Spin the reel around to lower the magnetic hook and catch the...

Best for toddlers who are walking, and pre-schoolers transitioning to a big bed. Perfect for 24°C+ The award-winning Sleep Suit Bag converts from a Sleeping Bag to a Sleep Suit with legs using the 4-way zippers. The 400 thread count...

Introducing the Air Swaddle for warm summer days and keeping your baby cool whilst out enjoying the sunshine. The Bubba Blue AIR+ range is beautifully soft and environmentally sustainable. Made from GOTS certified organic cotton mesh, it’s a quintessential must...

Ro the rabbit is here to easily help your little one fall asleep. Ro is a rechargeable sleep soother with an amazing multicolour nightlight and 10 different melodies to choose from. Let Ro play the entire night or use the...

How beautiful are these Frigg Pacifiers? The Frigg line of daisy natural latex pacifiers has been thoughtfully designed for your baby's comfort. The outward curve keeps the pacifier off their delicate skin, while features like air holes and a security handle...

No more bowls of food on the ground! What makes these bowls special is their unique design which helps to prevent any spillage and scrape excess food from the spoon.  Our Sleepytot bowls suction to any flat, smooth surface (best results...

Say goodbye to mouldy bath mats! Slip-Safe Spots are a fun and effective alternative to the ugly bath mats of old. Because they're semi-permanent, you can stick them in all the slippy surfaces in your bathroom and then just forget about...

No more bowls of food on the ground! What makes these bowls special is their unique design which helps to prevent any spillage and scrape excess food from the spoon.  Our Sleepytot bowls suction to any flat, smooth surface (best...

The John Deere Talking Tool Belt plays 5 sounds and includes 6 stylized tools which feature "Easy Grab" grips. A perfect set for your little fixer-upper…  Age: 2 years and up Item Code: 35070 Approx package dimensions: 36 x 21...

Bring the farm fun to outdoor play with the John Deere Bubble Bottle, inspired by the iconic green tractor. This 5oz (147ml) bottle of premium bubble solution comes with a specially designed wand, making it easy for kids to blow...

The Sheeting Sleeping Bag is a baby and toddler sleeping bag designed for arms-out sleepers (usually from around 3 months of age) who prefer more room in their pouch. Discontinued styles here The 0.3 TOG Sheeting Sleeping Bag is a...

The No Spill Bucket. The Ballo’s smart, modern design and soft-touch finishing makes it effortless for small hands to fill with water, run up the beach, and pour with ease. Its spherical shape is incredibly stable, resulting in minimal spills....

Dawn the Dinosaur is a unique, Multi-Sensory Teether designed to strengthen and develop mouth muscles and help curious little mouths unlock the secrets to biting and chewing.  Bibado founder, Rachel is an experienced Dentist, and mum of twins, and has...

Transition from swaddle to free arms without losing sleep! Once your baby is showing signs of being able to roll, swaddling is no longer safe. Sleepy Hugs is safe for babies who have started to roll onto their tummy during sleep as...

Sarah the ZAZU Sleep Trainer Clock uses colour, sound, and gentle movement to guide children toward healthy sleep habits and calmer mornings for everyone. How it works: Sarah teaches kids to stay in bed until it’s time to wake up:...

Help your baby to fall asleep with one of the 14 different pre-programmed melodies, like shushing, heartbeat sound or white noise. These sounds mimic the sound from the womb and will calm them down and stop them from crying. A...

Introduce sorting and matching with the Mushie coin & tube sorting box set. The round scalloped box comes with two interchangeable lids and is made of durable PP plastic. As littles fit the 20 colourful coins and tubes through the...

The unique SnoozeShade fabric blocks is air-permeable and blocks out up to 94% of light. SnoozeShade for Travel Cots is the breathable portable blackout sleep shade for travel cots that makes any time sleep time. SnoozeShade covers are air permeable,...

All the pacifiers in FRIGG 6-Packs are round pacifiers with a round nipple shape. The round pacifier resembles a mother’s breast in both shape and material. The explanation for this is that when the child is about to breastfeed, the...

Turn bath time into fun time with Honeysticks Bath Drops! The perfect way to add creativity and excitement to the bath-time routine.   Ignite creativity at bath time: Little artists will look forward to bath time with Honeysticks Bath Drops. Each drop...