FOR A LIMITED TIME TAKE 10% OFF ALL BEDHEAD HATS - ADD TO CHECKOUT FOR DISCOUNT. The Bedhead Classic Bucket hat is a UPF50+ kids sun hat featuring our unique 'anti-flop' technology ensuring brims won’t flop in front of their...

Now there is no need to remember ‘all the things’ every time you leave the house, and risk packing the wrong thing! The BlinkyWarm 5-in-1 All Season Buggy Cover  ensures you’ve always got it covered… Quite literally! Designed to shield your child from...

The new improved Bibado Coverall Weaning Bib is a must-have for all weaning babies to 36 months.  Featuring new easy wipe 100% waterproof material in fantastic designs, it makes cleaning up a doddle. Its clever design features also make sure...

FOR A LIMITED TIME TAKE 10% OFF ALL BEDHEAD HATS - ADD TO CHECKOUT FOR DISCOUNT. The Legionnaire hat is built for comfort - so much that kids forget they're wearing it! This makes it the best style for hat-haters...

The Sleep Suit Bag is an innovative, award-winning solution that seamlessly converts from a sleeping bag to a sleep suit with legs, thanks to its convenient 4-way zippers. Designed to provide comfort and warmth, this versatile product is perfect for...

When warm nights make it difficult for your baby to sleep deeply, the Sleepy Hugs Cool Hands In & Out sleep suit is here to help. Specially designed for comfort during summer, it’s crafted from a soft, breathable mesh fabric...

The only swaddle with patented wings, that allows your baby to sleep in a more natural position with their arms UP & legs splayed. Arms UP gives your baby access to their hands for self-soothing. Features of the Love to...

It’s all about the details! With a tapered crown with horizontal band and sweet stitch detail on the brim, our Explorer Classic Bucket hats are a style step up from the usual bucket hat! Light and cool on heads, kids...

The award winning 5 in 1 Multi-Use Covers does almost everything, minus the breastfeeding. That’s where you come in. Its primary use is a breastfeeding cover that provides full 360° of coverage for stress-free breastfeeding. It’s also a protective cover for baby...

Customise lunch combinations and keep food cooler for longer with our NEW versatile flexi insulated lunch bag! Designed with flexible sides to fit even more of your favourite b.box lunch combos: lunchbox + snackbox lunchbox + mini insulated food jar...

Discover the modern twist on swaddling that has led a ‘sleep revolution’ for infants & parents. The multi-award winning Swaddle Up™ is the only zip-up swaddle with patented 'wings' that allows your baby to sleep in a more natural Arms Up™ position for true...

Discontinued patterns The Sleep Suit Bag is an award-winning, multi-functional Sleeping Bag and Sleep Suit with legs in one, for babies, toddlers and kids. The 2.5 Tog is perfect for 17–21°C. Designed for toddlers who are walking, and pre-schoolers transitioning to...

SleepyPatch uses the natural power of essential oils such as lavender and mandarin to calm the nervous system and quickly relax your child's body into a state of deep sleep. Better yet, it's the kind of deep (REM) sleep that...

Discover the modern twist on swaddling that has led a ‘sleep revolution’ for infants & parents.  The multi-award winning Swaddle Up™ is the only zip-up swaddle with patented 'wings' that allows your baby to sleep in a more natural Arms Up™ position for true...

Fun, flexible and the perfect size for tiny hands, your little ones can chew to their heart's content while getting right to the source of the pain. Matchstick Monkey's textured bumps help soothe sore gums while the ergonomic shape help...

Help your baby or child fall asleep faster, stay asleep, and mask distracting noises with the Yogasleep Nod Sound Machine and Night Light. Featuring 20 sound options including white noise, fan sounds, nature sounds, and eight lullaby tracks. The Nod...

Soothe your little one's teething pains with The Nude Alchemist's Teething Tamer! This organic formula boasts all-natural sedative and pain-relieving properties, providing comfort and relief for your child. Easily applied externally along the jawline, this tamer is perfect for bedtime...

Meet your new best friend on the farm!The tractor features boom arms with a big scoop for pushing and scooping earth and sand. The truck features a big truck bed that tilts back to dump.Both are designed with a big,...

The Subo Food Bottle is fast becoming a fav baby/children's item in many households. It is an incredible food bottle design that allows your little one to eat pureed fruit and vegetables, smoothies, yoghurts and even soft foods such as...

The award winning B.Box Sippy Cup has been updated and is better than ever! The award-winning sippy cup features an innovative b.box weighted straw that moves with the liquid – whatever angle the cup is tilted. The redesigned straw has...

Our lulla Owls are going HALF PRICE because we have had a mix up of sound boxes and cannot distinguish between the 24 and 12 hour boxes. Please note by purchasing these you will need to turn the box off...

The kids drink bottle, that has it all! Made from tritan, this unique big kids’ B.Box  drink bottle is ideal for kindy and school kids. Its unique triangle shape bottle is designed specifically for little hands, making it easier for...

The Adventure Banz sunglasses’ unique stay-put, adjustable headband gives a perfect fit every time as your child grows – and they’ll keep them on, as features such as an embedded, soft rubber nose and brow piece and light-yet-robust materials ensure...

Magnesium Spray for Deep Sleep Support | 100ml Bedtime Bestie is a gentle magnesium sleep spray combined with lavender essential oil to help relax the body and mind for a restful sleep. Magnesium helps growing bodies, easing growing pains and...

No more cling wrap over your dishes. Our Sleepytot Divided Plates come with a convenient see-through lid - ideal for picnics!  Comes with a FREE silicone Fork and Spoon set that is soft and gentle on mouths and gums. Please...

No mess, no residue, just blissful nights sleep! Using patent-protected static stick technology, these easy to apply blackout sheets cling to a clean window surface with out the need for glues, velcros or suction cups! Making this the perfect blackout...

The B.Box connect-a-cup ensures kids’ drink bottles and sippy cups are always close at hand. No more lost cups at the supermarket, no more escaped bottles from the pram, no more dropped cups from the highchair. Flexible strap connects bub's...

The kids drink bottle, that has it all! Made from tritan, this unique B.Box big kids’ drink bottle is ideal for kindy and school kids.  Its unique triangle shape bottle is designed specifically for little hands, making it easier for...

Discontinued patterns The Sheeting Sleeping Bag is a baby and toddler sleeping bag designed for arms-out sleepers (usually from around 3 months of age) who prefer more room in their pouch. The 0.3 TOG Sheeting Sleeping Bag is a sleeveless...

The Crywolf Lucky Cap brings easy summer style to every outdoor mission. Designed with playful colour-block panels, a branded Crywolf patch and an adjustable Velcro strap, it’s made for sunny days, beach missions and everyday exploring. Adjustable Velcro back strap Woven...

Best for Infants For Infants who are rolling and sitting, and toddlers and preschoolers who still prefer to wear a Bag for sleep over a Suit. A premium, silky-smooth, wider-fit sleeping bag for infants aged 8 months+ who are sleeping...

A premium, silky-smooth, wider-fit sleeping bag for infants aged 8 months+ who are sleeping arms out. For Infants who are rolling and sitting, and toddlers and preschoolers who still prefer to wear a Bag for sleep over a Suit. Perfect...

doddl toddler spoon and fork set Unleash the independence in your child, starting with feeding. doddl will intuitively teach your child to eat independently, on their own, in minutes, boosting their confidence at every mealtime. Designed for children 12+ months....

These magnetic tiebacks are perfect for holding your blackout blinds or curtains open. NEW magnetic tiebacks for use with curtains or any of our blackout blinds No fixings required - these tiebacks can be used to gather your curtain and...

Sleeptrainer Brody can help your little one to fall asleep in the evening with his soothing nightlight and comforting songs. In the early morning he can show your child when it is time to sleep and when it is OK...

Baby Beats Heartbeat Animal – A Heartfelt Gift for Every Age Looking for the perfect gift for any age? Look no further than Baby Beats! Soft, cuddly, and filled with love, Baby Beats animals are not your ordinary plush toys...

The new improved Bibado Coverall Weaning Bib is a must-have for all weaning babies to 36 months.  Featuring new easy wipe 100% waterproof material in fantastic designs, it makes cleaning up a doddle. Its clever design features also make sure...

An essential outdoor companion, the Crywolf Reversible Bucket Hat will keep kids protected from the sun on their everyday adventures. Cleverly designed, featuring a removable chin strap with an adjustable toggle, that easily threads through the brim to allow the...

Discover the modern twist on swaddling that has led a ‘sleep revolution’ for infants & parents. The multi-award winning Swaddle Up™ is the only zip-up swaddle with patented 'wings' that allows your baby to sleep in a more natural Arms Up™ position for true...

Do you ever make shushing sounds to help your baby drop off? Then, once they’re asleep, do you creep around the house afraid to wake them? From the makers of the Rockit Rocker, Wooshh can help, by surrounding your baby...

FOR A LIMITED TIME TAKE 10% OFF ALL BEDHEAD HATS - ADD TO CHECKOUT FOR DISCOUNT. The Bedhead Toddler Bucket hat is a fabulous baby sun hat featuring a soft flexible brim and rated is UPF50+ Excellent Protection! Soft blue...

Mix and match these TOG-rated Layers, designed to be worn as a pyjama underneath any of our swaddles, sleeping bags, sleep suits or sleep onesies. Perfect for 21-24°C / 70-75°F  Features: Wear with any sleeping bag GOTS certified organic cotton...

Help your little one learn when it’s time to drift off into dreamland, and when it’s time to come out and play with the Yogasleep Light to Rise Sleep Trainer, Sound Machine, and Night Light. Custom sleep training schedules, a...

On-the-go? Snack time is so easy with the versatile snackbox. The perfect answer for smaller portions, keep little ones fed no matter what your day has in store – playground, car trips or school. The flexi whole fruit holder secures...

Our sunscreen suits people that are sensitive to sunscreen with UV filters, and want a Zinc-based sunscreen that is not greasy. It’s also for people who like to know what’s in their sunscreen. No chemical UV filters Moisturising and gentle...

CLEARANCE - SECONDS - PERFECTLY IMPERFECT Some small imperfections in the material may be present that will not affect the quality of the garment. Give your baby the gift of a peaceful, secure night’s sleep with the Sleepy Hugs Sleeping...

Bright, bold, and bursting with personality, these limited edition Kiddo Goggles are made for the little swimmer who loves to stand out. With its vibrant colours and smooth silicone comfort, this goggle brings serious style to pool days and beach...

SavviSand is the new ‘must-have’, reusable and practical beach accessory. SavviSand is the efficient sand remover of wet, scratchy sand from tiny hands and feet. A high functioning, time-saving, new beach accessory. SavviSand eliminates sand irritation. Containing 100% natural plant...