Everyone sleeps easy with our safer, breathable airnest system. The airnest Junior Pillow is specifically designed to support your child's developing body. Like all products in the airnest range, it is made from breathable materials, promoting air flow to help...

These magnetic tiebacks are perfect for holding your blackout blinds or curtains open. NEW magnetic tiebacks for use with curtains or any of our blackout blinds No fixings required - these tiebacks can be used to gather your curtain and...

The kids drink bottle, that has it all! Made from tritan, this unique B.Box big kids’ drink bottle is ideal for kindy and school kids.  Its unique triangle shape bottle is designed specifically for little hands, making it easier for...

All the pacifiers in FRIGG 6-Packs are round pacifiers with a round nipple shape. The round pacifier resembles a mother’s breast in both shape and material. The explanation for this is that when the child is about to breastfeed, the...

Honeysticks Bath Crayons are the perfect way to add creativity and fun to bath or shower time. Crafted with 100% pure New Zealand Beeswax and Soy Wax. Natural and food-grade ingredients for peace of mind: Lovingly handmade in New Zealand...

For newborns and babies either swaddled, or arms-out sleeping once rolling. Cool Pouch - perfect for 24°C+ ergoPouch Cocoon Swaddle Bags are designed to be both easy to use and difficult to escape from. This zip-up swaddle is TOG rated...

Take the hassle out of bed wetting! Tired of 2am bedding changes and endless laundry? Take the stress and sleepless nights out of bed wetting, potty training, and incontinence with wings to stay put and the ability to absorb up...

The Woolbabe merino/organic cotton blend sleeping bags have grown legs! Don’t you wish you could wrap up in a duvet all day? Just because your little person wants to be active it doesn’t mean they can’t be wrapped up cosy...

The new improved Bibado Coverall Weaning Bib is a must-have for all weaning babies to 36 months.  Featuring new easy wipe 100% waterproof material in fantastic designs, it makes cleaning up a doddle. Its clever design features also make sure...

Sleepytot is the official NZ Distributor for the Rockit Range.  We are excited to launch Zed V2 - with new improved motor features patented dual-motor technology that delivers stronger, more powerful, and deeper soothing vibrations across the mattress to help...

Amazing for long days out, camping, and school! This newest drink bottle has insulating super powers. The double walled stainless steel keeps liquids cool for up to 8 hours and warm for up to 6, so now your little one can...

The SC640 6" Video Baby Monitor has a large colour LCD display, motorised pan-tilt camera, and parent talk back. It offers room temperature alerts, soothing lullabies, a feeding timer, and up to 18 hours of battery life in power save...

Super soft Silicone teething relief for your baby, which is easy to grasp! This mushroom shaped teether mimics baby's breastfe­eding experience to encourage sucking. It's design gently soothes sore gums & features textures that stimulate touch. Features: Gently soothes sore gums Textures stimulate touch...

FOR A LIMITED TIME TAKE 10% OFF ALL BEDHEAD HATS - ADD TO CHECKOUT FOR DISCOUNT. The Bedhead Swim Bucket Hat is a UPF50+ kids sun hat with a unique 'anti-flop' brim that won't flop in front of children’s eyes (even...

The Sleep Suit Bag is an award-winning, multi-functional Sleeping Bag and Sleep Suit with legs in one, for babies, toddlers and kids. The 2.5 Tog is perfect for 17–21°C. Designed for toddlers who are walking, and pre-schoolers transitioning to a big...

Sleepytot Baby Comforter - Large (Cream) Shop our new and improved design with lots of characters to choose from! Our award-winning baby comforters are designed to help your little one sleep better, and help you get more rest too!...

Fun, flexible and the perfect size for tiny hands, your little ones can chew to their heart's content while getting right to the source of the pain. Matchstick Monkey's textured bumps help soothe sore gums while the ergonomic shape help...

Introduce sorting and matching with the Mushie coin & tube sorting box set. The round scalloped box comes with two interchangeable lids and is made of durable PP plastic. As littles fit the 20 colourful coins and tubes through the...

The only swaddle with patented wings, that allows your baby to sleep in a more natural position with their arms UP & legs splayed. Arms UP gives your baby access to their hands for self-soothing. Features of the Love to...

The Sheeting Sleeping Bag is a baby and toddler sleeping bag designed for arms-out sleepers (usually from around 3 months of age) who prefer more room in their pouch. The 1.0 TOG Sheeting Sleeping Bag is perfect for keeping a...

And you never thought leaky pipes could be fun. But Boon PIPES makes bath time a scooping and pouring extravaganza. These fun baby toys come in five shapes that can be used individually or put together to make a chain....

The Sleep Suit Bag is an innovative, award-winning solution that seamlessly converts from a sleeping bag to a sleep suit with legs, thanks to its convenient 4-way zippers. Designed to provide comfort and warmth, this versatile product is perfect for...

The award winning B.Box Sippy Cup has been updated and is better than ever! The award-winning sippy cup features an innovative b.box weighted straw that moves with the liquid – whatever angle the cup is tilted. The redesigned straw has...

Discover the modern twist on swaddling that has led a ‘sleep revolution’ for infants & parents. The multi-award winning Swaddle Up™ is the only zip-up swaddle with patented 'wings' that allows your baby to sleep in a more natural Arms Up™ position for true...

After summer swims or bath-time, snuggle up the littlest wolves with a Baby Hooded Towel from Crywolf. Made from a luxe, super soft cotton towelling, the Crywolf Baby Towel will keep them warm and cosy after time in the water....

The world's #1 all-natural, non-spray, non-chemical magical relief from itches and bites for you and your family.  This is a pack of pure magic. A scientifically engineered Grid-Relief Technology that uses a mechanical action to create a micro lift in...

FOR A LIMITED TIME TAKE 10% OFF ALL BEDHEAD HATS - ADD TO CHECKOUT FOR DISCOUNT. Bedhead Legionnaire hats are so soft and comfortable over the ears and back of the neck making them the perfect baby sun hat that...

How good - buy in bulk, fill up your food pouches and save! Sinchies reusable food pouches are designed for convenience, making it easy to fill, use, and clean. Say goodbye to costly, single-use store-bought pouches and hello to a...

For us parents, we know what mosquito bites mean for our kids. Our poor little ones can't handle the itch, day or night. Some kids get it worse than others, developing an allergic reaction to the bite that causes the...

The Subo Food Bottle is fast becoming a fav baby/children's item in many households. It is an incredible food bottle design that allows your little one to eat pureed fruit and vegetables, smoothies, yoghurts and even soft foods such as...

Meet the Heritage Silk-Lined Bow Tie Cap — your new go-to accessory for effortless, elevated style. Thoughtfully crafted with a 100% linen outer and pure silk lining, this cap feels beautifully lightweight while being incredibly gentle on hair. The silk...

Baby Beats Heartbeat Animal – A Heartfelt Gift for Every Age Looking for the perfect gift for any age? Look no further than Baby Beats! Soft, cuddly, and filled with love, Baby Beats animals are not your ordinary plush toys...

No more cling wrap over your dishes. Our Sleepytot Divided Plates come with a convenient see-through lid - ideal for picnics!  Comes with a FREE silicone Fork and Spoon set that is soft and gentle on mouths and gums. Please...

Soothe your little one's teething pains with The Nude Alchemist's Teething Tamer! This organic formula boasts all-natural sedative and pain-relieving properties, providing comfort and relief for your child. Easily applied externally along the jawline, this tamer is perfect for bedtime...

No more bowls of food on the ground! What makes these bowls special is their unique design which helps to prevent any spillage and scrape excess food from the spoon.  Our Sleepytot bowls suction to any flat, smooth surface (best...

Make mealtimes fun for your child with their own Construction Placemat! When using the cutlery in conjunction with the plate (cutlery and plate sold separately), it teaches children how to hold and use their utensils the correct way.  Therefore, making...

FRIGG Fairytale is a pacifier inspired by the work of the Danish author H. C. Andersen. He is best known for his fantastic fairytales, but his creative mind did not only show through his words; it also showed through his...

Melii's Animal Ice Pops will be your new favourite way to make healthy treats to cool off this Summer!  The molds in 6 fun different animal shapes; a bulldog, a cat, a shark, a panda, a lion & a bear....

Introducing our handy Activity Set featuring JUMBO posters! Includes an eight-pack of Honeysticks best-selling pure beeswax crayons along with 4 mega-sized posters. Includes an eight-pack of our best-selling Honeysticks pure beeswax crayons along with 4 mega-sized posters.  Jumbo posters for...

Babu's skincare range is proudly made in New Zealand. With a robust SPF factor of 30SPF, the Everyday Sunscreen offers comprehensive and reliable sun protection with its broad-spectrum coverage. Enriched with organic ingredients of nourishing coconut oil, hydrating jojoba oil, and...

LAST CHANCE - LIMITED STOCK - HALF PRICE The Bibado Coverall Weaning Bib is a must-have for all weaning babies to 36 months. Featuring an easy wipe, 100% waterproof material in fantastic designs, it makes cleaning up a doddle. Its...

Discover the modern twist on swaddling that has led a ‘sleep revolution’ for infants & parents.  The multi-award winning Swaddle Up™ is the only zip-up swaddle with patented 'wings' that allows your baby to sleep in a more natural Arms Up™ position for true...

How much fun is your toddler going to have at dinner time with their Garden Fairy Constructive Eating Kids Plate! Pushing around their peas, stabbing their sausages, and spooning in dessert! The Garden Fairy placemat and 3-piece cutlery set are...

The kids drink bottle, that has it all! Made from tritan, this unique big kids’ B.Box  drink bottle is ideal for kindy and school kids. Its unique triangle shape bottle is designed specifically for little hands, making it easier for...

We have gone ahead and made the ultimate Summer bundle! Save 15% when you purchase both of our top Summer sellers together. What a duo for your beach bag! Usually $64.95 What's included: x1 SavviSand Kit (Formula + Applicator) x1...

The Solar Buddies Sun Cream Applicator will make putting on sun cream a fun task before outdoor adventures. Your toddler will think this is the best invention since solid food! It is simple for children to apply on their own,...

FOR A LIMITED TIME TAKE 10% OFF ALL BEDHEAD HATS - ADD TO CHECKOUT FOR DISCOUNT. The Bedhead Toddler Bucket hat is a fabulous baby sun hat featuring a soft flexible brim and rated is UPF50+ Excellent Protection! Soft blue...

No more bowls of food on the ground! What makes these bowls special is their unique design which helps to prevent any spillage and scrape excess food from the spoon.  Our Sleepytot bowls suction to any flat, smooth surface (best results...