Sleepytot snack cups are super convenient and super portable and they have been created especially for Mums and Dads on the go! They are collapsible to adjust to any amount of snacks that you wish to place inside for your...

The Purflo Breathe Pregnancy Pillow provides essential support to aching backs, knees, hips and ankles. We know that growing a baby can sometimes be uncomfortable and prevent you from getting a good nights sleep! We are so happy to have...

Snug. Supported. Stress-Free Bath Time. Make baby’s first baths easier for everyone with ClevaBath® — the clever sink bath that supports your little one from newborn right up to 10 months. Designed to fit most standard sinks, it transforms your kitchen or bathroom...

Details Encourage your little ones to get involved in the kitchen with the Melii 5 Piece Mini Baking Tool Set.  A great activity for you and your young ones to enjoy cooking and baking delicious foods together! The set is...

The Marky Wristband Kit is a simple yet invaluable safety tool for families on the go. Designed with adventurous little explorers in mind, these writable children’s wristbands help ensure your child can quickly be reunited with you should they wander...

We’re ready to spill the tea… The Mother-Sip has landed. This natural raspberry leaf tea has been used for generations as part of pregnancy wellness and labour preparation. Loved by mamas for its nourishing, grounding ritual, it’s the perfect daily...

We have all been there. Your kid’s thirsty. (Fun Fact: Kids are ALWAYS thirstiest when they see you drinking from that bottle you grabbed while on the go.) Of course, you give them a sip. But when that little head...

Is bub ready to move on from the bottle? The B.Box spout cup is the perfect starting base. The cup features an ergonomically angled silicone spout that’s ultra gentle on baby’s gum and comfortable to drink from. Easy-grip handles fits...

Have you ever wondered what is different about a face cleanser compared to a body cleanser? Face cleanser formulations should be very gentle, not remove too much oil, and in our opinion contain no penetration enhancers or ingredients irritating to...

The NUK Action Cup accompanies the child from 12 months on when it becomes more active and movement and action are in the foreground. The soft straw is flexible and gentle on the palate and gums. Thanks to the practical...

Natural Toothpaste  - with Fluoride Kids don’t need artificial sparkles or a fake bubble gum flavour to get them excited about brushing … so we have left the unnecessary extras out! Grin Natural Kids toothpaste is gentle, effective and specifically formulated to...

Our Stainless Steel Insulated Smoothie Cup ticks all the boxes. Smoothies are a great way to pack in extra nutrients in a way that kids love. Designed by parents for parents to help make easier mealtimes.  Features: 304 stainless steel inner 100% food...

Regular Foam Mattress for Bassinet This mattress is designed for the Halo Bassinet Co-Sleeper, by Baby First and is made with a core of foam wrapped in a layer of cotton. : 76 length x 47 width x 4cm deep 100%...

Haakaa Breastfeeding Nipple Shield – Comfort and Convenience for Every Mum The Haakaa Breastfeeding Nipple Shield is a world-first, innovative design made from 100% soft silicone to help mothers breastfeed comfortably, even in challenging situations. Whether you're dealing with cracked...

Melii’s Reusable Freezie Pop & Yogurt Tubes are perfect for enjoying your favourite homemade frozen treats at home or on the go! The ice pop tubes are designed to easily fill with your favorite juice, yogurt, or smoothie. Fill up...

The answer to your colic concerns A good feeling in the tummy, at last. Swallowing air when feeding is a major cause of typical colic symptoms such as wind, tummy cramps and constant crying. The NUK Anti-Colic Professional was developed...

Total body support for pregnancy comfort — day and night. (Sorry we cannot sell this item Internationally outside of NZ due to weight). Designed with the changing needs of pregnancy in mind, our Therapeutic Body & Bump Maternity Pillow helps support your...

Our 100% pure cotton flannelette nappies are soft, durable and environmentally friendly. Ever practical and ever popular, these pure cotton cloth nappies are versatile and flexible finding their way into everyday uses in your household! Care Instructions Warm machine wash,...

The Melii Silicone Milk Bottle comes with it's own straw and features a thoughtfully designed shape that supports easy grip for little hands, empowering toddlers to sip with confidence and without assistance.The soft silicone straw is gentle on sensitive gums,...

The All New Waistband Extender adds an extra 65cm of length to the HipSurfer, supporting parents with a waist size of 18-28+ The HipSurfer can now be enjoyed by more mums, dads and grandparents of all shapes and sizes. The...

Choose a card to gift to the New Mama/Mama to be. We can write in the cards for you too if you like - just flick us an email with your order number and message and we are happy to...

Cana is a playful watering can with an iconic and innovative design. To be used in your bath tub, at home, on the beach or in the garden. Two different sides double the fun for your kids as they can...

The perfect baby shower gift!!  Say hello to the new Little Unicorn Baby Blanket, certain to be a favourite in your little one’s blanket collection. Made from three layers of 100% cotton muslin, it’s just as durable as it is soft, cozy...

Part of the Petite Eats First Tastes Range, the perfect first baby food for little Kiwis. The perfect first baby food for little Kiwis ♡ Proudly made in New Zealand, our First Tastes range is crafted with just a few simple, wholesome...

100% Natural Strawberry Toothpaste Gel - Fluoride-free Kids don’t need artificial sparkles or a fake bubble gum flavour to get them excited about brushing … so we have left the unnecessary extras out! Grin 100% Natural Kids toothpaste is a...

Keep those tiny nails tidy from day one through to big kid years with the L’il Nail Buffer Heads refill pack. Designed to match every stage of your little one’s nail care needs, this handy 5-pack includes colour-coded buffer heads...

100% Recycled Handle,  Extra soft Bristles - Suitable for Kids First tooth Designed for small hands and little mouths, Grin's funky GRRR-IN! Kid’s Recycled Toothbrushes are perfect for getting your little one into a healthy brushing routine. The kid’s brushes are...

Dinosaur 3 Piece Cutlery - Constructive Eating Get your children begging to eat their greens at dinner! Pushing around their peas, stabbing their sausages, and spooning in dessert! Clamshell package contains one Dino Fork, one Dino Spoon, and one Dino...

Crafted from sleek black perforated neoprene, this Prene  tote bag has a generous proportion that caters to all your everyday essentials, with plenty of space to spare. Smooth neoprene Dark metallic hardware 4 external zip pockets 6 internal pockets 2...

Gripping this babe in your hand during labour puts pressure on points in your palm - a technique many mamas say helped them ride the wave and stay in the zone. One of those weird little things that just works....

Make packing lunches simple with the Melii Mini Lunch Box with Handle. This versatile bento box is designed to suit your child’s changing lunch and snack needs. With two removable silicone dividers, you can easily adjust the layout to create...

The perfect water bottle for active kids always on the go! The sports spout bottle offers no-fuss easy flow drinking in this unique ergonomic triangle bottle. Its silicone spout requires no compression, and features a slight valve to prevent spills....

Pack more into every lunch with the Nestling Silicone Jumbo Bento Cups! Designed to fit perfectly inside your Nestling Jumbo Bento Box, these reusable cups come in a pack of 2 and help you separate snacks, add variety and keep...

Strong and reliable, these suction cups can be attached to glass, and will hold to fabric strips with velcro ends on the suction cup. When using suction cups to hold your blackout blind, more should be used along the top as...

Unleash a tidal wave of bubbly fun with the Maxx Bubbles Shark Bubbler! At first glance, it looks like just a cute, friendly sea creature with a big grin, but this playful shark has a surprise in store. Just squeeze...

Haakaa's Silicone Penguin Nasal Aspirator is the quick, quiet, and efficient way to clear your little one's stuffy, runny nose! This aspirator is made of soft, food-grade silicone and sucks up mucus with a gentle squeeze, clearing your baby's airways...

Your go to solution for digestive wellness promoting calm and comfortable digestion. This naturopathically designed formula has been tried and tested and offers support for all manner of digestive distress.  The herbs included here are chosen for their unique ability...

For Eczema-Prone & Sensitive Skin. Ceramides Support Skin Barrier Function. : The lowest-irritation cleanser available for people with extremely sensitive skin Formulated for hypersensitive, fragile or reactive skin Irritation score is 75% lower than SLS (a common harsh detergent in...

How much fun is your toddler  going to have at dinner time with their Constructive Eating Garden Fairy Cutlery Set!  Pushing around their peas, stabbing their sausages, and spooning in dessert! Each set contains one Garden Hoe Pusher, one Garden...

Make your b.box bottles and cups sparkle! The 2-in-1 bottle brush features a full-size brush with sponge tip for cleaning hard-to-reach areas and a teat brush conveniently concealed within the handle. The suction base attaches to a clean, flat sink...

The Colour Me Kids Non-Toxic, Ultra-Washable Colouring-In Markers – the perfect companion for your little artist! This vibrant set of 12 markers comes standard with the Colour Me Kids Reusable Tablecloth Pack, bringing your child's creativity to life in the most mess-free...

Make your baby’s sleep space as cosy and stylish as can be with the Cotton Jersey Fitted Cot Sheets, designed exclusively by Matthew Langille,. Made with 100% GOTS Organic Cotton, these sheets are soft, breathable, and lightweight—perfect for your little...

Ignite interest in art time with Honeysticks Petals! With their beautiful flower shapes, Honeysticks Petals will entice little creators to the drawing table once more. Each crayon comes together to form two crayon flowers - art time has never been...

A FRESH TAKE ON DRYING RACKS. From bottles to pacifiers, GRASS holds all your baby accessories as they air dry on the flexible blades that resemble real grass. Water drains into the lower tray, where it's completely contained. And it's...

Muslin has long been a very popular choice for summer, for light sleeping bags and swaddling. These adorable sleep rompers are just like Little Unicorn muslin sleeping bags but have legs! Sizing: Large only available 12-18 months; 9-12.7 kg /...

Soothing Anti-Inflammatory Cream. Relieve Itchy, Irritated & Inflamed Skin Caused By Mild Eczema, Dermatitis & Mild Psoriasis. Details: For the symptomatic relief of mild Eczema, Psoriasis and Dermatitis Helps calm red, itchy, irritated and inflamed skin Reduces skin scaling and...

Extend, don't end -  While our insulated drink bottles are built to last, we know the silicone spouts are prone to wear and tear. Simply swap out the spout for longer life span from your drink bottle - happy pockets...

Bring colour mixing to the tub! Honeysticks Bubble Bath Colour Mixing 3pk 220ml transforms bath time into a playful, hands-on experiment in colour and creativity. With three mixable colours and a plant-based formula, kids can create six vibrant shades – all...