An absolute must whether you're at the beach, pool or lake.  The Nestling Swim Nappies are an environmentally friendly alternative to disposable swimming nappies. Use them as togs or as a nappy under their swimsuit. Designed to contain the poop...

Unleash a tidal wave of bubbly fun with the Maxx Bubbles Shark Bubbler! At first glance, it looks like just a cute, friendly sea creature with a big grin, but this playful shark has a surprise in store. Just squeeze...

Designed to intuitively teach your child to eat successfully from a plate, all by themselves, in minutes, boosting confidence at every mealtime. Biodegradable with expert design features. High quality with a ‘grown up’ look. Helps transition from a bowl to...

Keep your little one toasty warm this winter! The award winning Hands In & Out sleep sack now comes as a 2 TOG rated sleep sack. The Cozy Toddler suit is a clever evolution of the Sleepy hugs sleep suit...

Part of the Petite Eats First Tastes Range, the perfect first baby food for little Kiwis. The perfect first baby food for little Kiwis ♡ Proudly made in New Zealand, our First Tastes range is crafted with just a few simple, wholesome...

Soft, durable, and thoughtfully designed, this Babu Organic Cotton Long Sleeve Bodysuit is a must-have for your baby's wardrobe. Made from super-soft organic cotton that's gentle on delicate skin, it’s perfect for sleeping and everyday wear.   With an envelope...

NUK for Nature Learner Bottle with Temperature Control – Learning to drink sustainably. Made from over 90% sustainable materials (mass balance approach)* From raw materials to manufacturing with green electricity, climate-friendly for real mini carbon footprints The extra wide and...

With all the looks of a classic backpack, the clean lines of the Marlo Backpack is designed to turn heads. The quilted front gives the Marlo a trendy feel while the main compartment ticks all the boxes for practicality with...

Sinchies child safe anti-choke lids are available in a pack of 5 in pink, green, purple and white. This is a useful optional extra! They are bigger than the standard lids that come with all Sinchies pouches and easier to...

Pain Ease drops utilise herbal extracts traditionally used to ease tension and discomfort, support the body’s natural capacity to overcome pain, calm the mind and enhance stamina.  Employs herbs traditionally used to reduce pain and discomfort of all kinds Improves...

Snug. Supported. Stress-Free Bath Time. Make baby’s first baths easier for everyone with ClevaBath® — the clever sink bath that supports your little one from newborn right up to 10 months. Designed to fit most standard sinks, it transforms your kitchen or bathroom...

Find your way around fun farming adventures with the Johnny Tractor Flashlight. The 2-in-1 design lets little ones roll Johnny Tractor along for on-the-floor play, but also lights up when the sun goes down Simply press the button on the...

A new innovative product from the Sinchies team - meet The Sinch Station. This Dry and Fill Rack is a game-changer for anyone using reusable food pouches. Filling and drying your pouches has never been easier. Designed to make filling and drying effortless, this...

Straw gone walk-about? Make sure the kids stay hydrated with the B.Box PP straw base spare part, designed for the Tritan Drink Bottle. Available in 600ml length. Phthalates and PVC-free.  STRAW ONLY

Best Before 10/12 Enjoy our delicious gluten-free choc chip cookies These nutrient-rich treats are specially crafted to boost and support milk supply for breastfeeding and pumping mums.Creamy choc chips are blended into a powerhouse mix including almond meal, chia seeds...

The Woolbabe Fitted Zip Swaddle from the Daydream Collection is designed to help your newborn feel secure, cosy, and settled. Made from Woolbabe’s signature blend of 30% merino wool and 70% certified organic cotton, it’s soft, breathable, and naturally temperature...

Soft, flexible and lightweight these silicone pacifiers are easy to clean and have an ergonomic design. Silicone also does not harbour bacteria or support the growth of mould. Cherry shaped teat to mimic the breast. 1 pacifier per pack. 100% Silicone Wash with...

Bright colours and contrasting patterns along with entertaining sounds from the crinkle corn husks stimulate baby’s attention.  This soft book features playful images and interesting textures that tell the story of how our food gets from the farm to our...

The Haakaa Pineapple Silicone Nibble Tray is the perfect multi-functional addition to your little one's feeding journey. Use it as a separated snack plate, a steaming tray or a freezer tray to create perfectly-sized portions of frozen baby food or...

Lila Jasmine's Mix of Six Milk Support Lactation Bars are a great choice if this is your first time or if gifting to someone you love. Individually wrapped and beautifully boxed makes them a thoughtful gift for new mothers. Lovingly...

Simplify your baby food and breast milk storage with the Haakaa Freezer Tray. Say goodbye to plastic cling wrap and hello to a safe and practical way of freezing food. With 6 compartments, this tray is perfect for purees, homemade...

Haakaa's Silicone Penguin Nasal Aspirator is the quick, quiet, and efficient way to clear your little one's stuffy, runny nose! This aspirator is made of soft, food-grade silicone and sucks up mucus with a gentle squeeze, clearing your baby's airways...

Reduce your reliance on single use plastics with the reusable silicone lunch pocket. Now you can pack a wider range of healthy snack and lunch options; from sandwiches and rolls, to sushi, mini pizzas and more without the need for...

Introducing Shusher Sloth - the cuddliest member of the Baby Shusher family. This plush pal is soft and huggable, and comes equipped with the original Shusher sound. Featuring a one-hour timer and innovative sound activation, Shusher Sloth responds to baby's...

Keep little wolves’ lunches cool all with the Crywolf Everyday Lunch Bag. Made from recycled materials, this eco-friendly bag features a water-resistant protective coating, an insulating lining and an easy-to-clean design. Complete with a top carry handle and zip closure,...

For little artists ready to grow their drawing and writing skills, Honeysticks Beeswax Crayons Jumbos 12pk offers more length, control, and creative potential. These Jumbo-sized crayons are designed for little hands with a more developed pencil grip, making them perfect...

The Ezi Snack 2-in-1 Stroller Organizer is designed to simplify your outings with baby, keeping both snacks and small essentials close at hand. With its 3 compartments and 2 mesh pockets, it makes it easy to store both baby's and...

Calms & Protects Baby’s Skin. As all parents know, babies often get sensitive skin around the nappy area. This can be caused by either a reaction to urea, or yeast. Moving around as much as they tend to doesn’t help...

From first sips to big kid drinks, the silicone spout cup grabs hydration by the handles, supporting your little one's journey to independent drinking. Leakproof spout lid helps prevent accidental spills Baby-safe, platinum silicone cup and lid Removable lid and...

The perfect set for the very first teeth. Includes a Flat Face Teether and Soother Clip to ensure your little one's teether will always be kept in reach and off the floor.  Great to attach to prams or car seats. ...

B.Box is giving you more variety at lunchtime with this versatile lunch tub, yum! Designed to fit perfectly in the sandwich compartment of the B.Box Lunchbox, or use on its own. Leak-proof when used with cold foods - ideal for...

Chino Club Insulated Smoothie Cups with Lid & Straw – Perfect for Toddlers & Kids! Make snack and mealtime easier (and cuter!) with these brand new smoothie cups from Chino Club. Designed with both parents and little ones in mind,...

The LUMA Potty is a modern designed potty from the Dutch brand LUMA Babycare, here to support your little one on their toilet training journey. The potty has a removable insert and is therefore easy to clean.  Made from easy...

Funny Mat is a versatile, reusable table mat that protects surfaces during dining, crafting, and study activities. With water-based markers, kids can colour their fun designs, and then rinse under running water to start fresh for endless creative play. Funny...

Who said bath time isn't fun? These tubes are a great addition to your bath time routine to make it a fun time with your little one. The tubes suction to the wall and add water-activated motion to the fun...

The Nestling Insulated Lunch Bag is a practical, durable lunch time essential designed to make busy school mornings and family outings that little bit easier. Thoughtfully sized to fit all Nestling lunchboxes, it keeps food fresh, organised and easy for...

Made from a double layer of extra fine merino wool, the Babu Merino Booties are designed for maximum cosiness and garment longevity. They make for the perfect baby shower gift or essential for your newborn. Carefully engineered to combat the...

Dinosaur 3 Piece Cutlery - Constructive Eating Get your children begging to eat their greens at dinner! Pushing around their peas, stabbing their sausages, and spooning in dessert! Clamshell package contains one Dino Fork, one Dino Spoon, and one Dino...

These are perfect for that tricky transition between nappies and undies. These cotton/polyester training pants have a foam lining for protection and are available in 3 sizes. The natural way of working with your little one to potty train –...

Sleepytot cups have been designed to help your toddler transition away from their bottle or sippy cup. Sleepytot cups are made of a buttery soft silicone which is just lovely to touch and yet they are easy to grip for...

Snazzi Wet Bags are the practical solution for whatever you used to carry in single-use plastic bags.  Send them to daycare to bring home clothing that has been painted on, been in water play or that has had a wee...

A must have friend for your little one, the Peek-a-Boo soft Danny the Dog has flapping ears and sings “Do your ears hang low” as he entertains your baby.A must have friend for your little one, the Peek-a-Boo soft Danny...

NUK First Choice+ Baby Bottle with Temperature Control, right for the jaw, 360ml, 6-18 months Relaxed and safe feeding thanks to NUK Temperature Control When babies are hungry, bottle food should never be too hot or too cold. For this reason,...

Case for doddl toddler cutlery sets. Keeps set clean & hygienic when travelling, practical for before and after mealtimes. Dishwasher safe and easy to clean. Flexible: Fits either the doddl toddler fork and spoon set or the doddl toddler knife, fork...

Unleash a magical wave of bubbly fun with the Maxx Bubbles Unicorn Bubbler! At first glance, it looks like a charming unicorn with a friendly smile, but this playful creature has a surprise in store. Just squeeze the handle, and...

Soft, breathable, and made for all-day comfort, the Babu Footless Onesie Zipsuit is a wardrobe essential for little ones. Crafted from premium organic cotton, it’s gentle on delicate skin while allowing for easy movement. Designed with a double-ended YKK zip,...

Save 20% with this bundle which includes a Doddl toddler spoon, fork and knife cutlery set, toddler cutlery case and ergonomic plate. Doddl will intuitively teach your child to eat independently, all by themselves, in minutes, boosting their confidence at...

The Haakaa Silicone Colostrum Collector is a world-first design, giving mums the option to express colostrum antenatally and postnatally in a safe, easy-to-use storage solution.  Colostrum is traditionally collected in single-use syringes often made from harmful plastics. Our collector is...