The NUK Action Cup accompanies the child from 12 months on when it becomes more active and movement and action are in the foreground. The soft straw is flexible and gentle on the palate and gums. Thanks to the practical...

Bring colour mixing to the tub! Honeysticks Bubble Bath Colour Mixing 3pk 220ml transforms bath time into a playful, hands-on experiment in colour and creativity. With three mixable colours and a plant-based formula, kids can create six vibrant shades – all...

The Marky Wristband Kit is a simple yet invaluable safety tool for families on the go. Designed with adventurous little explorers in mind, these writable children’s wristbands help ensure your child can quickly be reunited with you should they wander...

Introducing our handy Activity Set featuring JUMBO posters! Includes an eight-pack of Honeysticks best-selling pure beeswax crayons along with 4 mega-sized posters. Includes an eight-pack of our best-selling Honeysticks pure beeswax crayons along with 4 mega-sized posters.  Jumbo posters for...

Ignite interest in art time with Honeysticks Petals! With their beautiful flower shapes, Honeysticks Petals will entice little creators to the drawing table once more. Each crayon comes together to form two crayon flowers - art time has never been...

A gentle daily boost for tired mums, this vibrant herbal blend was lovingly created by a naturopath and midwife to support natural energy and calm the nervous system. Packed with antioxidant-rich rooibos, juicy elderberries, soothing rose petals, and a hint...

Endless entertainment with this Build a Buddy! The John Deere Build A Buddy Construction Backhoe Loader brings take-apart toy fun to the farm! Young kids will have a great time using the included screwdriver to take Johnny apart and then put him...

Because you can’t watch over your baby around the clock, sleep with greater peace of mind while Babysense7 monitors the breathing movement rate of your sleeping baby. Should these breathing movements fall below a certain rate or not be detected,...

Make your b.box bottles and cups sparkle! The 2-in-1 bottle brush features a full-size brush with sponge tip for cleaning hard-to-reach areas and a teat brush conveniently concealed within the handle. The suction base attaches to a clean, flat sink...

Protect your little one’s ears in ANY environment with Ems for Kids. Fireworks Live Sport Motor Racing In Flight Travel Live Music Noise Sensitivity The Original Baby Ear Defenders by Ems for Kids are a high quality, industrial grade hearing...

Short-dated 18/06/2026 Our delicious gluten free currant and coconut Mama Biscuits are nutrient-rich, specially crafted to help boost and support milk supply for breastfeeding and pumping mums.Currants and coconut flakes are blended with a powerhouse mix including chia seeds, almond...

Offering more ways to snack! The b.box silicone snack cups have been designed to fit inside the b.box lunchbox and mini lunchbox to create additional compartments for added variety. The cups can be used at full size or folded down...

Crafted from sleek black perforated neoprene, this Prene  tote bag has a generous proportion that caters to all your everyday essentials, with plenty of space to spare. Smooth neoprene Dark metallic hardware 4 external zip pockets 6 internal pockets 2...

The Sunday Bag from Prene is the ultimate companion for on-the-go mums and bubs, featuring fourteen storage pockets and including a matching baby change mat and mini bag that can be easily stored in the base compartment. Contrast perforated and smooth neoprene body...

Bundle and save 20% with the Bibado Dawn the Dinosaur Teether and Storybook! Dawn the Dinosaur™ is a unique, Multi-Sensory Teether designed to strengthen and develop mouth muscles and help curious little mouths unlock the secrets to biting and chewing. ...

Charlie Banana rash shirts are beautifully made from quick drying SPF 50+ fabric – perfect for protecting your little one from the harsh New Zealand sun. Available in four sizes to fit your growing child – 6-12 months, 12-18 months, 18-24 month and...

When your baby becomes a toddler, the NUK First Choice Learner Bottle with Temperature Control helps the problem-free changeover to independent drinking. NUK First Choice Learner Bottle with Temperature Control shows at a glance when the right drinking temperature is...

The Milk Collective Oaty Milk Chocolate Chip Lactation Biscuits are a delicious snack for breastfeeding and pumping mothers to indulge in. Containing: Effective galactagogue ingredients such as Oats, Flaxseed and Brewers Yeast.  The soft chewy texture of Wholegrain Oats Sweet creamy milk chocolate drops...

Powered by water and imagination! Gears + oil = a mess. Gears + water = hours of bath time fun. COGS suction to the bath walls and spin when water is poured over them. Positioned just right, they work like...

Get your little one involved in the kitchen with this kid-safe wooden knife. It’s just the right size for little hands, with an easy to hold handle and a tapered blade. Best used with softer foods such as such as...

Waterproof and windproof fabric-mask Anti Pollution dust and cough catcher for kids  Please note this is a single layer mask which is very lightweight. If you are after a more heavier facemask with additional layers then please look at our...

Help your little one soothe the discomfort of teething with the Silicone Twin Flower Teether. Made of 100% food-grade silicone, it features textured surfaces on each petal to help their sensory development. Narrower nibs at each end make it easy...

Discover the excitement of opening a John Deere surprise capsule. Inside each one, you’ll find a fun vehicle ready to race, just pull back and watch it go! With several unique items to collect, including two different styles of tractor,...

Unique 2-in-1 suction bowl designed for babies and toddlers. Suction is immovable when in use, with a tab for quick release.  Strong suction ring is easy to remove converting the suction bowl to a non-slip bowl, perfect for toddlers and...

As a tribute to Norse mythology, including the Norse Goddess Frigg who is the inspiration behind the FRIGG brand, our Scandinavian roots, and the many exciting stories about the Vikings, the Little Viking collection has been created. The pacifier shield...

Melii have designed these versatile and bright Silicone Food Cups to help make meal time more organised.  Use the silicone cups to divide snacks and food for fussy eaters, fill with condiments for less mess or even use for baking!...

This self-walking bubble machine will move and spin throughout the sidewalk, porch or driveway. Listen to the sound of the T-rex roar, and watch as it's eyes light up. Kids will love the light and sound action of this adorable...

The Boba Bliss is designed to give you the best of both worlds, being a mix of a buckle carrier and a baby wrap all in one! This Boba Bliss wrap carrier is sure to wow all new parents! Easy...

A nod to a retro alpine aesthetic, the Crywolf Alpine Beanie keeps your head warm and the planet cool. These super soft beanies have been made using Polylana® recyclable fibre that is both low-impact in its production and incredibly soft....

Purpose-formulated scalp oil for cradle cap care (3 Months+) Cradle Cap Fighter is a purpose-formulated, plant-based scalp oil designed to support scalp comfort and care during the cradle cap stage. Unlike single-ingredient oils often found in the kitchen cupboard, this...

We are excited to announce the newest member of the Bunnie Caddie family, the Bunnie Bag. A stylish and ultra-functional companion to your Bunnie Caddie. The Bunnie Nappy Bag has a luxurious look and feel, with a water-resistant and sleek Sand finish. Designed with...

BUBBLE BUBBLE, FUN ON THE DOUBLE! Boon helps kids whip up the perfect bubble bath with BLOBBLES Bubble Wands. These wands let your little water wizard create loads of fantastic bubbles by blowing or stirring up suds in the tub....

The Little Unicorn Stretch Knit Fitted Cot Sheet will be sure to enhance your nursery and keep your baby comfortable at bed time. Stretch Knit Cot Sheets are as soft as they are beautiful. 100% Rayon fabric gives you superior...

Keep your little adventurer safe and secure and use the Moose Safety Harness in a busy street, car park, shopping mall or airport. Perfect for travelling with little ones; a great help with twins or when you have a toddler and...

Hey buddy! Customise lunch and snack times with the b.box bento buddy range. Designed to fit your child's b.box snackbox, these handy silicone inserts create additional sections for smaller portions and more ways to graze.  All bento buddies are a handy one piece...

When kids use their imaginations, healthy food transforms into something they want to eat! Includes 1x Tractor Fork and 1x Tractor Spoon  Safe & Clean: Made in the USA, BPA-free, paint-free, and dishwasher-safe for hassle-free fun.  Playful Design: Textured, easy...

As a tribute to Norse mythology, including the Norse Goddess Frigg who is the inspiration behind the FRIGG brand, our Scandinavian roots, and the many exciting stories about the Vikings, the Little Viking collection has been created. The pacifier shield...

Heavily Discounted - slight sun damage may be present on some blocks It's the baby sensory toy that stimulates their colour recognition: introducing the Jellystone Designs Colour Wheel Puzzle!  Fun and safely chewable, this toy helps to develop problem solving...

This Baby First 100% Cotton Bassinet Sheet Set contains one flat sheet and one fitted sheet.They are made from high quality natural cotton and will fit most size bassinets. Specifications Dimensions:  35cm x 75cm Material: 100% cotton Care Instructions -Wash in warm...

The Nestling Stainless Insulated Sip & Straw Cup is a smart 3-in-1 solution designed to grow with your child from baby to toddler and beyond.This versatile cup adapts to each stage of your child’s drinking journey. Start with the soft...

Honeysticks Bath Crayons Triangles are the perfect way to add creativity and fun to bath or shower time. Their unique triangle shape makes them perfect for little hands to hold! Crafted with 100% pure New Zealand Beeswax and Soy Wax....

NUK First Choice+ Perfect Start Set with Temperature Control – The Ideal Start for You and Your Baby. Please note this item is shipped from our lovely supplier in Auckland so may come seperately if you order more items from...

When kids miss their mouth, Catch Plate catches the food so they can try again. Less mess means less stress and less waste. Your dining room floor would thank you if it could. Recommended age: 9m+ Funnels runaway food back...

Regular Foam Mattress for Bassinet This mattress is designed for the Halo Bassinet Co-Sleeper, by Baby First and is made with a core of foam wrapped in a layer of cotton. : 76 length x 47 width x 4cm deep 100%...

Confidently cut/trim and file your bubs nails with the LUMA Baby Manicure Set. The ergonomic design has rounded tips and round shape of the scissors protect your baby from injury.  Set includes - Baby friendly scissors Nail clippers Nail file...

*Please note. There has been a slight change in the logo which does not appear in these photos. The new logo hardware is the Isoki circle instead of the rectangle label.  The Kingston Duffel Bag takes your nappy bag back to...

Helping kids stay focused is easy with FocusPatch! FocusPatch is a scientifically formulated and tested blend of highly effective, all natural essential oils designed to support long periods of focus and concentration. This is perfect support for kids in school,...

A versatile design that's great for swaddling, nursing, cuddling, and more. Featuring hand-painted prints, this versatile swaddle is an everyday essential. Crafted in lightweight and breathable cotton muslin, ideal for swaddling, nursing, cuddling and more. 100% cotton muslin Read full...