Born in the north of New Zealand and having lived in Queensland for the past 15 years, Ash had seen first hand how harsh UV rays can be on both sides of the ditch.

When Ash became a Mumma, she knew that sun safety was something she was willing to invest in for her bub.

The idea for BukiBaby came as the result of a personal search for sunglasses for her (then) 4 month old, that actually looked good and ACTUALLY protected his eyes from the sun.

The pickings were slim!! 

During her research, Ash was surprised to find so many studies on how crucial it is to protect little eyes from UV rays (especially in countries like Australia and New Zealand). Yet, most of us are still guilty of only grabbing our OWN sunnies when we walk out the door. Why?

When creating Bukibaby, Ash wanted to give Mums, Dads, Grandparents and carers an option that provided the BEST in UV Protection but also one that makes strangers in the street stop and tell you how cute your baby looks in their sweet shades.