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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Back To School

A stack of six small plastic bowls in pastel colors, including teal, lime green, gray, lavender, pink, and a light pink top bowl, shown on a plain white background.
Melii - Silicone Food Cups

Melii - Silicone Food Cups

$12.95 NZD
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Melii - Silicone Food Cups $12.95 NZD
Rainbow Pink Luxe Blue
A light pink silicone tumbler that can hold up to 265mls. Perfect for children ages 1-8. Comes with a sippy straw and a chunky handle.
Melii - Kids Silicone Tumbler | 265ml

Melii - Kids Silicone Tumbler | 265ml

$17.95 NZD
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Melii - Kids Silicone Tumbler | 265ml $17.95 NZD
Grey Blue Pink
SavviSand removes wet and dry sand off whilst at the beach. Great to keep in the car to avoid sand and it also acts as a natural insect repellent.
SavviSand Starter Kit - Sand Remover Applicator + Insect Repellent

SavviSand Starter Kit - Sand Remover Applicator + Insect Repellent

$39.99 NZD
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SavviSand Starter Kit - Sand Remover Applicator + Insect Repellent $39.99 NZD
Sale
A periwinkle coloured beanie by Crywolf made to fit kids under 5. Perfect for autumn and winter days and made with a Polylana® recyclable fibre
Crywolf - Alpine Beanie

Crywolf - Alpine Beanie

$22.50 NZD $44.95 NZD
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Crywolf - Alpine Beanie $22.50 NZD $44.95 NZD
Periwinkle / Small (52cm) Fern / Small (52cm)
Sale
A mauve speckled beanie by Crywolf made to fit kids under 5. Perfect for autumn and winter days and made with a Polylana® recyclable fibre
Crywolf - Pom Pom Beanie

Crywolf - Pom Pom Beanie

$22.50 NZD $44.95 NZD
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Crywolf - Pom Pom Beanie $22.50 NZD $44.95 NZD
Blue Speckle / Small (52cm) Mauve Speckle / Small (52cm)
A blue 3-in-1 training cup for kids to drink hot or cold drinks with the straw or as an open cup,
Melii - 3 in 1 Silicone Training Cup

Melii - 3 in 1 Silicone Training Cup

$14.95 NZD
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Melii - 3 in 1 Silicone Training Cup $14.95 NZD
Pink Blue
Sale
A baby hooded towel with red lobsters on a plain whitebackground.
Crywolf - Baby Hooded Towel

Crywolf - Baby Hooded Towel

$44.95 NZD $59.95 NZD
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Crywolf - Baby Hooded Towel $44.95 NZD $59.95 NZD
Little Lobsters Crywolf Lucky Days Lucky Picnic
Sale
Crywolf - Everywhere Zip Up Towel

Crywolf - Everywhere Zip Up Towel

$59.99 NZD $79.95 NZD
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Crywolf - Everywhere Zip Up Towel $59.99 NZD $79.95 NZD
Pink Navy
Sale
Crywolf - Long Sleeve Swimsuit

Crywolf - Long Sleeve Swimsuit

$44.99 NZD $69.95 NZD
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Crywolf - Long Sleeve Swimsuit $44.99 NZD $69.95 NZD
Berry Garden / 1 Years Pop Colourblock / 1 Years Sky Blue Stripe / 1 Years Strawberry Splash / 1 Years
Crywolf - Hanging Toiletry Bag

Crywolf - Hanging Toiletry Bag

$39.95 NZD
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Crywolf - Hanging Toiletry Bag $39.95 NZD
Squeeze pouch with unicorn and rainbow designs on a white background
Sinchies - Reusable Food Pouches

Sinchies - Reusable Food Pouches

from $6.95 NZD
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Sinchies - Reusable Food Pouches from $6.95 NZD
Sinchies - Reusable Silicone Food Pouches

Sinchies - Reusable Silicone Food Pouches

$22.95 NZD
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Sinchies - Reusable Silicone Food Pouches $22.95 NZD
The Sinch Station - Sinchies Fill and Dry Rack

The Sinch Station - Sinchies Fill and Dry Rack

$45.00 NZD
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The Sinch Station - Sinchies Fill and Dry Rack $45.00 NZD
Sinchies Collapsible Funnel

Sinchies Collapsible Funnel

$13.95 NZD
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Sinchies Collapsible Funnel $13.95 NZD
Sinchies Less Mess Soft Silicone Lids (2 Pack)

Sinchies Less Mess Soft Silicone Lids (2 Pack)

$24.95 NZD
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Sinchies Less Mess Soft Silicone Lids (2 Pack) $24.95 NZD
Sinchies Screw-on Weaning Spoons (2 pack)

Sinchies Screw-on Weaning Spoons (2 pack)

$17.95 NZD
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Sinchies Screw-on Weaning Spoons (2 pack) $17.95 NZD
Sinchies Child Safe Anti-choke lids (5 pack)

Sinchies Child Safe Anti-choke lids (5 pack)

$10.95 NZD
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Sinchies Child Safe Anti-choke lids (5 pack) $10.95 NZD
SavviSand - 100g Refill Formula

SavviSand - 100g Refill Formula

$16.99 NZD
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SavviSand - 100g Refill Formula $16.99 NZD
Pink reusable shopping bag with yellow floral pattern on a white background
Nestling - XL Double Pocket Wet Bag

Nestling - XL Double Pocket Wet Bag

$29.95 NZD
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Nestling - XL Double Pocket Wet Bag $29.95 NZD
Pink Ditsy Moss Check Bubblegum Daisy Road Works
Colorful diamond patterned bag on a white background
Nestling - Double Pocket Wet Bag

Nestling - Double Pocket Wet Bag

$17.95 NZD
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Nestling - Double Pocket Wet Bag $17.95 NZD
Bows Neon Diamonds Garden Road Works Safari Sage Rabbit
Melii - Silicone Milk Bottle

Melii - Silicone Milk Bottle

$14.99 NZD
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Melii - Silicone Milk Bottle $14.99 NZD
Box of Cherub Baby breast milk storage bags on a white background
Cherub Baby - ThermoSensor Re-usable Breast Milk Bags

Cherub Baby - ThermoSensor Re-usable Breast Milk Bags

$29.95 NZD
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Cherub Baby - ThermoSensor Re-usable Breast Milk Bags $29.95 NZD
Packaging of Marky labels with colorful design on a white background
Marky Iron-On Labels - Multi

Marky Iron-On Labels - Multi

$15.95 NZD
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Marky Iron-On Labels - Multi $15.95 NZD
Set of colorful identification wristbands with various patterns on a white background
Marky Wristband Kit - Multi

Marky Wristband Kit - Multi

$19.95 NZD
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Marky Wristband Kit - Multi $19.95 NZD
Set of colorful ice cream cone-shaped moulds on a white background
Melii - Ice Cream Truck Ice Pops

Melii - Ice Cream Truck Ice Pops

$19.95 NZD
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Melii - Ice Cream Truck Ice Pops $19.95 NZD
Set of colorful kitchen utensils including a rolling pin, spatula, and whisk on a white background
Melii - 5 Piece Mini Baking Tool Set

Melii - 5 Piece Mini Baking Tool Set

$24.95 NZD
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Melii - 5 Piece Mini Baking Tool Set $24.95 NZD
Set of Melii reusable DIY Freezies suitable for yogart and smoothies and fresh juice.
Melii EVA Freezies 12pk - Animals

Melii EVA Freezies 12pk - Animals

$21.95 NZD
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Melii EVA Freezies 12pk - Animals $21.95 NZD
Sale
Pink and beige striped hooded towel on a white background
Crywolf - Hooded Towel

Crywolf - Hooded Towel

$54.99 NZD $69.95 NZD
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Crywolf - Hooded Towel $54.99 NZD $69.95 NZD
Candy Stripe Sea Stripe
Sale
Pair of rust sandals with woven design on a white background
Classical Child - Jelly Sandals

Classical Child - Jelly Sandals

$29.99 NZD $39.99 NZD
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Classical Child - Jelly Sandals $29.99 NZD $39.99 NZD
Linen / 20 Rose / 20 Rust / 20 Navy / 20
Sale
Pack of reusable snack bags with a shark design on a white background
Melii - Reusable Snack Bags

Melii - Reusable Snack Bags

$19.99 NZD $24.95 NZD
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Melii - Reusable Snack Bags $19.99 NZD $24.95 NZD
Animals Gaming Sports Truck & Tractor
Sale
Pink tumbler with yellow lid and handle on a white background
Tumblii - Match Your Mumma Tumblers

Tumblii - Match Your Mumma Tumblers

$35.99 NZD $39.99 NZD
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Tumblii - Match Your Mumma Tumblers $35.99 NZD $39.99 NZD
Pink Blue
Sale
Green fork and spoon set in a barn-shaped packaging on a white background
Constructive Eating - Tractor Cuttlery Set - 2 Piece

Constructive Eating - Tractor Cuttlery Set - 2 Piece

$19.95 NZD $24.95 NZD
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Constructive Eating - Tractor Cuttlery Set - 2 Piece $19.95 NZD $24.95 NZD
Pink and purple lunch box with a handle on a white background
Melii - Mini Bento Lunchbox

Melii - Mini Bento Lunchbox

$19.95 NZD
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Melii - Mini Bento Lunchbox $19.95 NZD
Pink Light Blue
Round decorative item with colorful beads and a pink heart on a pastel marbled background
Jellystone - Peekaboo Sensory Bag

Jellystone - Peekaboo Sensory Bag

$39.99 NZD
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Jellystone - Peekaboo Sensory Bag $39.99 NZD
Jellystone Fairy Jellystone Unicorn Jellystone Dinosaur
Sinchies - Reusable Side Spout Food Pouches | 500 ml

Sinchies - Reusable Side Spout Food Pouches | 500 ml

$6.99 NZD
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Sinchies - Reusable Side Spout Food Pouches | 500 ml $6.99 NZD
Sinchies - Reusable Side Spout Food Pouches | 1L

Sinchies - Reusable Side Spout Food Pouches | 1L

$9.99 NZD
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Sinchies - Reusable Side Spout Food Pouches | 1L $9.99 NZD
Green socks with white patterns on a white background
Mosey - Crew Wool Baby Socks

Mosey - Crew Wool Baby Socks

$16.99 NZD
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Mosey - Crew Wool Baby Socks $16.99 NZD
Rook / 0-6 Months Night / 0-6 Months Plum / 0-6 Months Pixel / 0-6 Months
Mushie - Coin & Tube Sorting Set

Mushie - Coin & Tube Sorting Set

$39.99 NZD
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Mushie - Coin & Tube Sorting Set $39.99 NZD
Sarah the ZAZU Sleep Trainer Clock uses colour, sound, and gentle movement to guide children toward healthy sleep habits and calmer mornings for everyone.
Zazu - Sarah the Sleeptrainer

Zazu - Sarah the Sleeptrainer

$72.95 NZD
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Zazu - Sarah the Sleeptrainer $72.95 NZD
Honeysticks beeswax crayons in a box with colorful crayons displayed in front.
Honeysticks - Beeswax Crayons Jumbos 12pk

Honeysticks - Beeswax Crayons Jumbos 12pk

$20.99 NZD
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Honeysticks - Beeswax Crayons Jumbos 12pk $20.99 NZD
Nestling - Stainless Steel Bento Box

Nestling - Stainless Steel Bento Box

$79.95 NZD
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Nestling - Stainless Steel Bento Box $79.95 NZD
Dusty Pink Dusty Blue Sage
Nestling - Stainless Steel Jumbo Bento Box

Nestling - Stainless Steel Jumbo Bento Box

Sold Out
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Nestling - Stainless Steel Jumbo Bento Box Sold Out
Dusty Pink Dusty Blue Sage
Pack of Honey Sticks beeswax crayons with colorful crayons on a white background
Honeysticks - Beeswax Crayons Originals 10pk

Honeysticks - Beeswax Crayons Originals 10pk

$20.95 NZD
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Honeysticks - Beeswax Crayons Originals 10pk $20.95 NZD
John Deere - Bubble Bottle with Tractor Wand

John Deere - Bubble Bottle with Tractor Wand

$10.50 NZD
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John Deere - Bubble Bottle with Tractor Wand $10.50 NZD
Crywolf - Packable Duffel Bag

Crywolf - Packable Duffel Bag

$89.99 NZD
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Crywolf - Packable Duffel Bag $89.99 NZD
Sale
Crywolf - Knapsack

Crywolf - Knapsack

$74.99 NZD $84.99 NZD
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Crywolf - Knapsack $74.99 NZD $84.99 NZD
Two stacked square containers, one green and one blue, with strawberries inside on a white background.
Melii - Silicone Snack Container 2 Pack

Melii - Silicone Snack Container 2 Pack

$16.95 NZD
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Melii - Silicone Snack Container 2 Pack $16.95 NZD
Bedhead - NEW SEASON Kids Bucket Hat

Bedhead - NEW SEASON Kids Bucket Hat

$41.95 NZD
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Bedhead - NEW SEASON Kids Bucket Hat $41.95 NZD