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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Back To School

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Bedhead - Core Range Kids Bucket Hat (2-13Y)

Bedhead - Core Range Kids Bucket Hat (2-13Y)

from $34.95 NZD
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Bedhead - Core Range Kids Bucket Hat (2-13Y) from $34.95 NZD
Chambray / 2-3 Years (52cm) / Classic Khaki / 2-3 Years (52cm) / Classic Grey / 3-6 Years (54cm) / Classic Pink / 3-6 Years (54cm) / Ponytail Soft Lilac / 3-6 Years (54cm) / Ponytail Denim Ruffle / 2-3 Years (52cm) / Ponytail Khaki Ruffle / 2-3 Years (52cm) / Ponytail
Sale
Bumkins - Bento Box 3 Section - Jelly Silicone

Bumkins - Bento Box 3 Section - Jelly Silicone

$39.95 NZD $44.95 NZD
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Bumkins - Bento Box 3 Section - Jelly Silicone $39.95 NZD $44.95 NZD
Purple Jelly Pink Jelly Green Jelly
Bumkins - Silicone Flat Reusable Bags 2pk

Bumkins - Silicone Flat Reusable Bags 2pk

$39.95 NZD
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Bumkins - Silicone Flat Reusable Bags 2pk $39.95 NZD
Pink Lavender Blue Green
babu-sunscreen-mini
Babu - Everyday Sunscreen for Babies & Everyone

Babu - Everyday Sunscreen for Babies & Everyone

from $3.95 NZD
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Babu - Everyday Sunscreen for Babies & Everyone from $3.95 NZD
The Nude Alchemist - SPF30 Sunscreen

The Nude Alchemist - SPF30 Sunscreen

$34.95 NZD
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The Nude Alchemist - SPF30 Sunscreen $34.95 NZD
GoBe - Small Snack Spinner

GoBe - Small Snack Spinner

$49.95 NZD
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GoBe - Small Snack Spinner $49.95 NZD
Grey Coral Blue Mint Green
GoBe - Large Snack Spinner

GoBe - Large Snack Spinner

$59.95 NZD
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GoBe - Large Snack Spinner $59.95 NZD
Coral Blue Purple Mint
Melii - Spin Snack Container

Melii - Spin Snack Container

$24.95 NZD
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Melii - Spin Snack Container $24.95 NZD
Luxe Blue Luxe Pink Blue Pink
B.Box - Pastel 3 Pack Mini Spoon

B.Box - Pastel 3 Pack Mini Spoon

$14.95 NZD
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B.Box - Pastel 3 Pack Mini Spoon $14.95 NZD
Petite Eats - Mini Smoothie Cups

Petite Eats - Mini Smoothie Cups

$22.95 NZD
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Petite Eats - Mini Smoothie Cups $22.95 NZD
Sage Dusty Lilac Sand Mustard Romee Overcast
Sale
Bumkins - Large Snack Sandwich Bag

Bumkins - Large Snack Sandwich Bag

$7.95 NZD $9.95 NZD
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Bumkins - Large Snack Sandwich Bag $7.95 NZD $9.95 NZD
Outdoors Rainbow Cacti Superman
Sale
Skip Hop - Zoo Snack Box Set

Skip Hop - Zoo Snack Box Set

$8.99 NZD $14.90 NZD
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Skip Hop - Zoo Snack Box Set $8.99 NZD $14.90 NZD
Sale
Skip Hop - Zoo Lunch Bag

Skip Hop - Zoo Lunch Bag

$19.90 NZD $29.90 NZD
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Skip Hop - Zoo Lunch Bag $19.90 NZD $29.90 NZD
Dog Blue Giraffe Sienna Butterfly SlateBlue
Sale
Skip Hop - Zoo Lunch Kit

Skip Hop - Zoo Lunch Kit

$19.90 NZD $24.90 NZD
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Skip Hop - Zoo Lunch Kit $19.90 NZD $24.90 NZD
Sale
Cherub Baby - On The Go Food Pouches LARGE 10 Pack

Cherub Baby - On The Go Food Pouches LARGE 10 Pack

$19.95 NZD $29.95 NZD
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Cherub Baby - On The Go Food Pouches LARGE 10 Pack $19.95 NZD $29.95 NZD
Pink & Orange Blue & Green
Bumkins - Clear Travel Bags 3pk

Bumkins - Clear Travel Bags 3pk

$22.95 NZD
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Bumkins - Clear Travel Bags 3pk $22.95 NZD
Jungle Lace Tropical Cacti Floral Ocean Life
Bumkins - Wet Bag

Bumkins - Wet Bag

$17.95 NZD
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Bumkins - Wet Bag $17.95 NZD
Grounded Sand Check Bumkins Sunshine Lace Unicorn Wander Jungle
Headu - Step by Step Drawing School

Headu - Step by Step Drawing School

$32.95 NZD
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Headu - Step by Step Drawing School $32.95 NZD
Chai Baby - Kids Cup

Chai Baby - Kids Cup

$26.95 NZD
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Chai Baby - Kids Cup $26.95 NZD
Fabulous Fairy Butterfly Balloon Mean Machines Delightful Daisy Dangerous Dino Strawberry and Cream Emergency Services
Sale
Bumkins - Little Dippers

Bumkins - Little Dippers

$15.00 NZD $26.95 NZD
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Bumkins - Little Dippers $15.00 NZD $26.95 NZD
Grey Red Pink Blue
Sale
My Travel Tray - Travel Tray

My Travel Tray - Travel Tray

$15.00 NZD $29.95 NZD
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My Travel Tray - Travel Tray $15.00 NZD $29.95 NZD
Magenta Pink Aqua
Tommee Tippee USB Groclock Sleep Trainer Clock

Tommee Tippee USB Groclock Sleep Trainer Clock

$79.95 NZD
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Tommee Tippee USB Groclock Sleep Trainer Clock $79.95 NZD
Sale
Skip Hop - Lunchie Lunch Boxes

Skip Hop - Lunchie Lunch Boxes

$19.99 NZD $29.99 NZD
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Skip Hop - Lunchie Lunch Boxes $19.99 NZD $29.99 NZD
Zazu - Bobby Sleep Trainer Clock

Zazu - Bobby Sleep Trainer Clock

$59.95 NZD
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Zazu - Bobby Sleep Trainer Clock $59.95 NZD
original-crayons
Honeysticks - Original Crayons

Honeysticks - Original Crayons

Sold Out
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Honeysticks - Original Crayons Sold Out
Headu - Montessori Emotions & Actions Flashcards

Headu - Montessori Emotions & Actions Flashcards

Sold Out
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Headu - Montessori Emotions & Actions Flashcards Sold Out
Solar Buddies - Pack of 2 Replacement Heads

Solar Buddies - Pack of 2 Replacement Heads

$22.50 NZD
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Solar Buddies - Pack of 2 Replacement Heads $22.50 NZD
The Nude Alchemist - Eczema Relief 50g

The Nude Alchemist - Eczema Relief 50g

$24.95 NZD
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The Nude Alchemist - Eczema Relief 50g $24.95 NZD
Brolly Sheets - Snazzi Pants Night Trainers

Brolly Sheets - Snazzi Pants Night Trainers

$29.95 NZD
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Brolly Sheets - Snazzi Pants Night Trainers $29.95 NZD
Sweet Hearts / 2-3 Years Daisy Dreams / 2-3 Years Midnight / 2-3 Years Rock Star / 2-3 Years Peachy / 2-3 Years Cloudy / 2-3 Years
Zazi - Clever Cup

Zazi - Clever Cup

$24.95 NZD
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Zazi - Clever Cup $24.95 NZD
Blush Vanilla Sage Sky
Funny Mat - Reusable Colouring Mat

Funny Mat - Reusable Colouring Mat

Sold Out
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Funny Mat - Reusable Colouring Mat Sold Out
Growbright - Airnest Junior Pillow

Growbright - Airnest Junior Pillow

$84.00 NZD
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Growbright - Airnest Junior Pillow $84.00 NZD
Bedhead Heritage - Children's Reversible Bucket Hat

Bedhead Heritage - Children's Reversible Bucket Hat

$42.95 NZD
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Bedhead Heritage - Children's Reversible Bucket Hat $42.95 NZD
Finley / 6-12 Months (46-50cm) Flynn / 6-12 Months (46-50cm) Charliee / 3-6 Years (54-58cm) Leo / 3-6 Years (54-58cm) Noah / 1-3 Years (50-54cm) Moss / 3-6 Years (54-58cm) Alice / 6-13 Years (58-62cm) Gwen / 3-6 Years (54-58cm) Bobbie / 1-3 Years (50-54cm) Sydney / 1-3 Years (50-54cm)
watersafe-sunscreen-babu
Babu - Water Safe Sunscreen

Babu - Water Safe Sunscreen

$35.95 NZD
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Babu - Water Safe Sunscreen $35.95 NZD
blue and pink knee high lamington socks
Lamington - Knee High Merino Socks

Lamington - Knee High Merino Socks

from $19.95 NZD
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Lamington - Knee High Merino Socks from $19.95 NZD
Snowflake / 0-3 Months Harriet / 0-3 Months Truffle / 0-3 Months Jemima / 0-3 Months Gracee / 0-3 Months Rosie / 0-3 Months Pebble / 0-3 Months Dandelion / 0-3 Months Owl / 0-3 Months
Lamington- Crew Merino Socks

Lamington- Crew Merino Socks

from $19.95 NZD
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Lamington- Crew Merino Socks from $19.95 NZD
Lamington Matilda / 0-3 Months Lamington Daisy / 0-3 Months Pilot / 0-3 Months Baltic / 0-3 Months Tahnee / 0-3 Months Tui / 0-3 Months Asta / 0-3 Months Baby Bunny / 0-3 Months Squirrel / 0-3 Months Apple / 0-3 Months Thistle / 0-3 Months Beau / 0-3 Months Plum / 0-3 Months Petal / 0-3 Months Wanaka / 0-3 Months Ted / 0-3 Months Candy / 0-3 Months Baby Fox / 0-3 Months
crayons-triangles
Honeysticks - Triangle Crayons

Honeysticks - Triangle Crayons

Sold Out
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Honeysticks - Triangle Crayons Sold Out
Zazi - Suction Dippy Chick

Zazi - Suction Dippy Chick

$11.95 NZD
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Zazi - Suction Dippy Chick $11.95 NZD
Vanilla Yolk
Bedhead - Kids Bucket Hat (2-13Y)

Bedhead - Kids Bucket Hat (2-13Y)

$37.95 NZD
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Bedhead - Kids Bucket Hat (2-13Y) $37.95 NZD
Fourbie / 2-3 Years (52cm) / Classic Betsy / 2-3 Years (52cm) / Ponytail Bedhead Koala / 3-6 Years (54cm) / Ponytail Khaki Stripe / 3-6 Years (54cm) / Classic Natural Stripe / 3-6 Years (54cm) / Ponytail Bedhead Bunny / 3-6 Years (54cm) / Classic Dinos / 3-6 Years (54cm) / Classic Grace / 2-3 Years (52cm) / Ponytail
A nightlight to help toddlers toilet train and have comfort in their beroom at night time.
Moose - Ernest Bear Night Light

Moose - Ernest Bear Night Light

$39.95 NZD
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Moose - Ernest Bear Night Light $39.95 NZD
Blue Pink Mustard
Petite Eats - Kids Safety Knife

Petite Eats - Kids Safety Knife

$15.95 NZD
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Petite Eats - Kids Safety Knife $15.95 NZD
Sky Blue Coral
original-crayons-pastel
Honeysticks - Original Crayons - Pastel

Honeysticks - Original Crayons - Pastel

$22.95 NZD
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Honeysticks - Original Crayons - Pastel $22.95 NZD
Sale
Bumkins - Small Snack Bags 2 Pack

Bumkins - Small Snack Bags 2 Pack

$9.95 NZD $14.95 NZD
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Bumkins - Small Snack Bags 2 Pack $9.95 NZD $14.95 NZD
navy-bedhead-baby-legionnaire-flap-hat
Bedhead - Core Range - Baby & Toddler Legionnaire Flap Hat

Bedhead - Core Range - Baby & Toddler Legionnaire Flap Hat

from $32.95 NZD
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Bedhead - Core Range - Baby & Toddler Legionnaire Flap Hat from $32.95 NZD
Navy / 0-3 Months (37cm) Soft Lilac / 0-3 Months (37cm) Grey / 0-3 Months (37cm) Khaki / 0-3 Months (37cm) Blush / 0-3 Months (37cm) Chambray / 0-3 Months (37cm) Blush Ruffle / 0-3 Months (37cm) White Ruffle / 0-3 Months (37cm)
ponytail-bucket-hat-swim-girl-sweetheart
Bedhead - Kids Swim Bucket Beach Hat (2-13Y)

Bedhead - Kids Swim Bucket Beach Hat (2-13Y)

$37.95 NZD
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Bedhead - Kids Swim Bucket Beach Hat (2-13Y) $37.95 NZD
Tallulah / 2-3 Years (52cm) Sweethearts / 2-3 Years (52cm) Andie / 2-3 Years (52cm) Skipper / 2-3 Years (52cm) Blossom / 2-3 Years (52cm) Sails / 2-3 Years (52cm) Peach / 2-3 Years (52cm) Marine / 2-3 Years (52cm) Stevie / 2-3 Years (52cm) Pelican / 2-3 Years (52cm) Spring Stripe / 3-6 Years (54cm)
Bedhead -Patterned Baby & Toddler Legionnaire Flap Hat

Bedhead -Patterned Baby & Toddler Legionnaire Flap Hat

$35.95 NZD
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Bedhead -Patterned Baby & Toddler Legionnaire Flap Hat $35.95 NZD
Fourbie / 0-3 Months (37cm) Betsy / 0-3 Months (37cm) Fish / 0-3 Months (37cm) Pink Stripe / 0-3 Months (37cm) Bedhead Space / 0-3 Months (37cm) Sprinkles / 0-3 Months (37cm) Dinos / 0-3 Months (37cm) Dani / 6-12 Months (47cm) Grey Penguin / 0-3 Months (37cm) Treadly / 3-6 Months (42cm) Sonny / 3-6 Months (42cm) Blue Rainbow / 0-3 Months (37cm)
Bedhead Heritage - Girls Panelled Bucket Sun Hat

Bedhead Heritage - Girls Panelled Bucket Sun Hat

$49.95 NZD
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Bedhead Heritage - Girls Panelled Bucket Sun Hat $49.95 NZD
Bedhead Daisy / 6-12 Months (46-50cm) Frankie / 6-12 Months (46-50cm) Provence / 6-12 Months (46-50cm) Flynn / 6-12 Months (46-50cm) Paris / 1-3 Years (50-54cm) Ruby / 6-13 Years (58-62cm) Margaret / 3-6 Years (54-58cm) Meredith / 1-3 Years (50-54cm)
Bedhead Heritage - Baby & Toddler Reversible Flap Hat

Bedhead Heritage - Baby & Toddler Reversible Flap Hat

$42.95 NZD
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Bedhead Heritage - Baby & Toddler Reversible Flap Hat $42.95 NZD
Charliee / 0-3 Months (38-42cm) Frankie / 0-3 Months (38-42cm) Finley / 0-3 Months (38-42cm) Meredith / 0-3 Months (38-42cm) Primrose / 0-3 Months (38-42cm) Paris / 0-3 Months (38-42cm) Marie / 0-3 Months (38-42cm) Spring Melody / 0-3 Months (38-42cm) Leo / 0-3 Months (38-42cm) Farah / 0-3 Months (38-42cm) Alice / 0-3 Months (38-42cm) Autumn Peony / 0-3 Months (38-42cm) Faith / 3-6 Months (42-46cm) Gwen / 3-6 Months (42-46cm)