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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Back To School

Sale
Chai Baby - Kids Cup

Chai Baby - Kids Cup

$21.95 NZD $26.95 NZD
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Chai Baby - Kids Cup $21.95 NZD $26.95 NZD
Fabulous Fairy Butterfly Balloon Mean Machines Dangerous Dino Emergency Services
Sold Out
Skip Hop - Lunchie Lunch Boxes

Skip Hop - Lunchie Lunch Boxes

Sold Out
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Skip Hop - Lunchie Lunch Boxes Sold Out
Solar Buddies - Pack of 2 Replacement Heads

Solar Buddies - Pack of 2 Replacement Heads

$22.50 NZD
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Solar Buddies - Pack of 2 Replacement Heads $22.50 NZD
Sale
The Nude Alchemist - Eczema Relief 50g

The Nude Alchemist - Eczema Relief 50g

$22.95 NZD $25.95 NZD
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The Nude Alchemist - Eczema Relief 50g $22.95 NZD $25.95 NZD
Brolly Sheets - Snazzi Pants Night Trainers

Brolly Sheets - Snazzi Pants Night Trainers

$29.99 NZD
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Brolly Sheets - Snazzi Pants Night Trainers $29.99 NZD
Sweet Hearts / 2-3 Years Daisy Dreams / 2-3 Years Midnight / 2-3 Years Rock Star / 2-3 Years Peachy / 2-3 Years Cloudy / 2-3 Years Skater / 2-3 Years
Zazi - Clever Cup

Zazi - Clever Cup

$24.95 NZD
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Zazi - Clever Cup $24.95 NZD
Blush Vanilla Sage Sky
Funny Mat - Reusable Colouring Mat

Funny Mat - Reusable Colouring Mat

$10.50 NZD
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Funny Mat - Reusable Colouring Mat $10.50 NZD
Sale
Bedhead Heritage - Children's Reversible Bucket Hat

Bedhead Heritage - Children's Reversible Bucket Hat

$29.99 NZD $42.95 NZD
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Bedhead Heritage - Children's Reversible Bucket Hat $29.99 NZD $42.95 NZD
Finley / 6-12 Months (46-50cm) Charliee / 3-6 Years (54-58cm) Leo / 3-6 Years (54-58cm) Noah / 1-3 Years (50-54cm) Moss / 3-6 Years (54-58cm) Alice / 6-13 Years (58-62cm) Gwen / 3-6 Years (54-58cm)
watersafe-sunscreen-babu
Babu - Water Safe Sunscreen

Babu - Water Safe Sunscreen

$39.95 NZD
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Babu - Water Safe Sunscreen $39.95 NZD
Lamington - Knee High Merino Socks

Lamington - Knee High Merino Socks

$20.95 NZD
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Lamington - Knee High Merino Socks $20.95 NZD
Lake / 0-3 Months Ritz / 0-3 Months Snowflake / 0-3 Months Harriet / 0-3 Months Truffle / 0-3 Months Jemima / 0-3 Months Gracee / 0-3 Months Rosie / 0-3 Months Pebble / 0-3 Months Dandelion / 0-3 Months Owl / 0-3 Months Jester / 0-3 Months
Pair of brown maroon socks on a white background
Lamington- Crew Merino Socks

Lamington- Crew Merino Socks

$20.95 NZD
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Lamington- Crew Merino Socks $20.95 NZD
Fig / 0-3 Months West / 0-3 Months Pearl / 0-3 Months Savile / 0-3 Months Pilot / 0-3 Months Tahnee / 0-3 Months Tui / 0-3 Months Baby Bunny / 0-3 Months Squirrel / 0-3 Months Thistle / 0-3 Months Beau / 0-3 Months Petal / 0-3 Months Wanaka / 0-3 Months Ted / 0-3 Months Baby Fox / 0-3 Months Holland / 0-3 Months Rosa / 0-3 Months Cherry / 0-3 Months
Honeysticks - Triangle Crayons

Honeysticks - Triangle Crayons

$19.95 NZD
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Honeysticks - Triangle Crayons $19.95 NZD
Sale
Bedhead - Kids Bucket Hat (2-13Y)

Bedhead - Kids Bucket Hat (2-13Y)

$32.95 NZD $42.95 NZD
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Bedhead - Kids Bucket Hat (2-13Y) $32.95 NZD $42.95 NZD
Natural Stripe / 3-6 Years (54cm) / Ponytail Bedhead Koala / 3-6 Years (54cm) / Ponytail Lady Bug / 2-3 Years (52cm) / Ponytail Betsy / 2-3 Years (52cm) / Ponytail Bedhead Bunny / 3-6 Years (54cm) / Classic Grey Stripe / 6-13 Years (56cm) / Classic Pink Stripe / 2-3 Years (52cm) / Ponytail
Sale
A nightlight to help toddlers toilet train and have comfort in their beroom at night time.
Moose - Ernest Bear Night Light

Moose - Ernest Bear Night Light

$34.99 NZD $39.99 NZD
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Moose - Ernest Bear Night Light $34.99 NZD $39.99 NZD
Pink
Petite Eats - Kids Safety Knife

Petite Eats - Kids Safety Knife

Sold Out
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Petite Eats - Kids Safety Knife Sold Out
Sky Blue Coral
original-crayons-pastel
Honeysticks - Original Crayons - Pastel

Honeysticks - Original Crayons - Pastel

Sold Out
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Honeysticks - Original Crayons - Pastel Sold Out
navy-bedhead-baby-legionnaire-flap-hat
Bedhead - Core Range - Baby & Toddler Legionnaire Flap Hat

Bedhead - Core Range - Baby & Toddler Legionnaire Flap Hat

$29.99 NZD
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Bedhead - Core Range - Baby & Toddler Legionnaire Flap Hat $29.99 NZD
Blush / 0-3 Months (37cm) Soft Lilac / 0-3 Months (37cm) Grey / 0-3 Months (37cm) Navy / 0-3 Months (37cm) Khaki / 0-3 Months (37cm) Chambray / 0-3 Months (37cm) Blush Ruffle / 0-3 Months (37cm) White Ruffle / 0-3 Months (37cm)
Sale
Bedhead - Kids Swim Bucket Beach Hat (2-13Y)

Bedhead - Kids Swim Bucket Beach Hat (2-13Y)

$29.99 NZD $42.95 NZD
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Bedhead - Kids Swim Bucket Beach Hat (2-13Y) $29.99 NZD $42.95 NZD
Stevie / 2-3 Years (52cm) Tallulah / 2-3 Years (52cm) Oasis / 2-3 Years (52cm) Pelican / 2-3 Years (52cm) Slate / 2-3 Years (52cm) Peach / 2-3 Years (52cm) Marine / 2-3 Years (52cm) Aqua / 2-3 Years (52cm) Andie / 2-3 Years (52cm)
Bedhead -Patterned Baby & Toddler Legionnaire Flap Hat

Bedhead -Patterned Baby & Toddler Legionnaire Flap Hat

$42.95 NZD
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Bedhead -Patterned Baby & Toddler Legionnaire Flap Hat $42.95 NZD
Ladybug / 0-3 Months (37cm) Grey Stripe / 0-3 Months (37cm) Pink Stripe / 0-3 Months (37cm) Floret / 0-3 Months (37cm) Bedhead Safari / 0-3 Months (37cm) Quackers / 0-3 Months (37cm) Natural Stripe / 0-3 Months (37cm) Bedhead Space / 0-3 Months (37cm) Sprinkles / 0-3 Months (37cm) Fourbie / 0-3 Months (37cm) Dani / 6-12 Months (47cm) Grey Penguin / 0-3 Months (37cm) Treadly / 3-6 Months (42cm)
Sale
Bedhead Heritage - Girls Panelled Bucket Sun Hat - CLEARANCE

Bedhead Heritage - Girls Panelled Bucket Sun Hat - CLEARANCE

$34.95 NZD $49.95 NZD
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Bedhead Heritage - Girls Panelled Bucket Sun Hat - CLEARANCE $34.95 NZD $49.95 NZD
Bedhead Daisy / 6-12 Months (46-50cm) Frankie / 6-12 Months (46-50cm) Flynn / 6-12 Months (46-50cm)
Sale
Bedhead Heritage - Baby & Toddler Reversible Flap Hat

Bedhead Heritage - Baby & Toddler Reversible Flap Hat

$32.95 NZD $42.95 NZD
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Bedhead Heritage - Baby & Toddler Reversible Flap Hat $32.95 NZD $42.95 NZD
Charliee / 0-3 Months (38-42cm) Frankie / 0-3 Months (38-42cm) Finley / 0-3 Months (38-42cm) Meredith / 0-3 Months (38-42cm) Primrose / 0-3 Months (38-42cm) Spring Melody / 0-3 Months (38-42cm) Leo / 0-3 Months (38-42cm) Farah / 0-3 Months (38-42cm) Alice / 0-3 Months (38-42cm)
Sale
Bedhead Heritage - Reversible Sun Bonnet

Bedhead Heritage - Reversible Sun Bonnet

$19.99 NZD $39.95 NZD
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Bedhead Heritage - Reversible Sun Bonnet $19.99 NZD $39.95 NZD
Charliee / 6-12 Months (46-50cm) Frankie / 1-3 Years (50-54cm) Gwen / 3-6 Months (42-46cm) Sammy / 1-3 Years (50-54cm)
Sale
Bedhead Swim Legionnaire Beach Hat (0-3Y)

Bedhead Swim Legionnaire Beach Hat (0-3Y)

$25.00 NZD $41.95 NZD
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Bedhead Swim Legionnaire Beach Hat (0-3Y) $25.00 NZD $41.95 NZD
Stevie / 0-3 Months (37cm) Sheldon / 0-3 Months (37cm) Oasis / 0-3 Months (37cm) Splendor / 0-3 Months (37cm) Tallulah / 6-12 Months (47cm) Bedhead Rainbow / 0-3 Months (37cm) Sweethearts / 3-6 Months (42cm) Pelican / 0-3 Months (37cm) Andie / 3-6 Months (42cm) Valencia / 0-3 Months (37cm) Blue Waves / 0-3 Months (37cm) Aqua / 0-3 Months (37cm) Peach / 0-3 Months (37cm) Marine / 0-3 Months (37cm) Slate / 0-3 Months (37cm)
Sale
A pink bamboo children's cup with a silicone lid and a red straw, decorated with strawberry patterns and fairies the brand name 'Chai Baby' displayed on the front.
Chai Baby - Babycino & Fluffy Cup

Chai Baby - Babycino & Fluffy Cup

$21.95 NZD $24.95 NZD
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Chai Baby - Babycino & Fluffy Cup $21.95 NZD $24.95 NZD
Dangerous Dino Butterfly Balloon Pink Fairy Chai Baby Space Emergency Services
Honeysticks - Bath Crayon Super Jumbos

Honeysticks - Bath Crayon Super Jumbos

$21.95 NZD
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Honeysticks - Bath Crayon Super Jumbos $21.95 NZD
Sale
Bedhead - Core Range - Baby & Toddler Bucket Hat (0-3Y)

Bedhead - Core Range - Baby & Toddler Bucket Hat (0-3Y)

$29.99 NZD $42.95 NZD
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Bedhead - Core Range - Baby & Toddler Bucket Hat (0-3Y) $29.99 NZD $42.95 NZD
Denim Ruffle / 0-3 Months (37cm) Chambray / 3-6 Months (42cm) Khaki / 3-6 Months (42cm) Blush / 3-6 Months (42cm) Grey / 3-6 Months (42cm) Blush Ruffle / 0-3 Months (37cm) White Ruffle / 3-6 Months (42cm) Navy / 3-6 Months (42cm) Soft Lilac / 3-6 Months (42cm)
Honeysticks_Finger_Paint
Honeysticks - Finger Paint

Honeysticks - Finger Paint

$29.95 NZD
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Honeysticks - Finger Paint $29.95 NZD
Solar Buddie + SavviSand Bundle Deal

Solar Buddie + SavviSand Bundle Deal

$55.95 NZD
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Solar Buddie + SavviSand Bundle Deal $55.95 NZD
jumbo-paint-brushes
Honeysticks - Jumbo Paintbrush Set

Honeysticks - Jumbo Paintbrush Set

$16.95 NZD
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Honeysticks - Jumbo Paintbrush Set $16.95 NZD
Sale
Jellystone - Calm Down Bottle

Jellystone - Calm Down Bottle

$31.95 NZD $36.95 NZD
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Jellystone - Calm Down Bottle $31.95 NZD $36.95 NZD
Blue Mint
Solar Buddies - Spare Cap

Solar Buddies - Spare Cap

$3.95 NZD
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Solar Buddies - Spare Cap $3.95 NZD
Green Pink Blue
450ml-600ml-sport-spout-bottle-replacement-spout-2-pack
B.Box -Sport Spout Bottle Replacement Tops 2pk - 450ml & 600ml

B.Box -Sport Spout Bottle Replacement Tops 2pk - 450ml & 600ml

$19.95 NZD
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B.Box -Sport Spout Bottle Replacement Tops 2pk - 450ml & 600ml $19.95 NZD
Sale
Jellystone - Calm Down Bottle Refill Pack

Jellystone - Calm Down Bottle Refill Pack

$5.95 NZD $7.95 NZD
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Jellystone - Calm Down Bottle Refill Pack $5.95 NZD $7.95 NZD
Glow In The Dark Rainbow Blush
Sale
Porter Green - Urbb Reusable Bamboo Coffee Cup

Porter Green - Urbb Reusable Bamboo Coffee Cup

$9.99 NZD $37.99 NZD
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Porter Green - Urbb Reusable Bamboo Coffee Cup $9.99 NZD $37.99 NZD
Double Jumper Sweaters Mohave Blue Reptile Nigeria Giraffe
Maxx Bubbles Dino Bubbler toy packaging with dinosaur figure and bubble solution.
Maxx Bubbles - Bump 'N' Go Dino Bubbler

Maxx Bubbles - Bump 'N' Go Dino Bubbler

$41.95 NZD
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Maxx Bubbles - Bump 'N' Go Dino Bubbler $41.95 NZD
Blue shark-shaped bubble gun with a bottle of bubbles.
Maxx Bubbles - Handheld Shark Bubbler

Maxx Bubbles - Handheld Shark Bubbler

Sold Out
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Maxx Bubbles - Handheld Shark Bubbler Sold Out
Set of John Deere green toy farm vehicles with yellow wheels on a white background
John Deere - Pullback Assortment Capsules

John Deere - Pullback Assortment Capsules

$12.50 NZD
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John Deere - Pullback Assortment Capsules $12.50 NZD
Set of colorful John Deere Chalk and holders with cartoon tractors and construction vehicles on a white background
John Deere - Chalk Holders

John Deere - Chalk Holders

$18.00 NZD
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John Deere - Chalk Holders $18.00 NZD
Children's lunch box with cartoon characters on a white background
B.Box - Character Lunch Box

B.Box - Character Lunch Box

$47.95 NZD
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B.Box - Character Lunch Box $47.95 NZD
Bluey Playtime Batman Harry Potter Bluey The Little Mermaid Spider Man Frozen
Dark blue backpack with light pink and true pink loveharts that look like cherries
Crywolf - Mini Backpack

Crywolf - Mini Backpack

$64.95 NZD
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Crywolf - Mini Backpack $64.95 NZD
Cherry Hearts Dino Club Whale Trail Paradiso
Crywolf - Drink Bottle 400ml

Crywolf - Drink Bottle 400ml

$34.95 NZD
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Crywolf - Drink Bottle 400ml $34.95 NZD
Buttercup Lucky Red Blush Sage
Crywolf - Everyday Lunch Bag

Crywolf - Everyday Lunch Bag

$39.95 NZD
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Crywolf - Everyday Lunch Bag $39.95 NZD
Moss Colourblock Blush Colourblock Deep Sea Colourblock Pop Colourblock Wildflower Berry Garden Lucky Days Mountain Road
Crywolf - Wet Bag

Crywolf - Wet Bag

$19.95 NZD
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Crywolf - Wet Bag $19.95 NZD
Blush Colourblock Moss Colourblock Mountain Road Wildflower Pop Colourblock Berry Garden
Maxx Bubbles - Handheld Unicorn Bubbler

Maxx Bubbles - Handheld Unicorn Bubbler

$29.95 NZD
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Maxx Bubbles - Handheld Unicorn Bubbler $29.95 NZD
Boon Drizzle Icecream Holder
Boon - Drizzle Ice Cream Holder

Boon - Drizzle Ice Cream Holder

$17.00 NZD
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Boon - Drizzle Ice Cream Holder $17.00 NZD
Blue rectangular Marky device with cartoon face on a white background
DIY Marky

DIY Marky

$39.99 NZD
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DIY Marky $39.99 NZD
Pink silicone organizer with three compartments on a white background
B.Box - Silicone Bento Buddy Mini Tray

B.Box - Silicone Bento Buddy Mini Tray

$16.99 NZD
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B.Box - Silicone Bento Buddy Mini Tray $16.99 NZD
Cosmic Pink Forest Green Ocean Berry
Pink plastic container with a divided design on a white background
B.Box - Silicone Bento Buddy for Snackbox

B.Box - Silicone Bento Buddy for Snackbox

$9.95 NZD
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B.Box - Silicone Bento Buddy for Snackbox $9.95 NZD