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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Back To School

Lamington - Knee High Merino Socks

Lamington - Knee High Merino Socks

$20.95 NZD
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Lamington - Knee High Merino Socks $20.95 NZD
Lake / 0-3 Months Ritz / 0-3 Months Snowflake / 0-3 Months Harriet / 0-3 Months Truffle / 0-3 Months Jemima / 0-3 Months Gracee / 0-3 Months Rosie / 0-3 Months Pebble / 0-3 Months Dandelion / 0-3 Months Owl / 0-3 Months Jester / 0-3 Months
Lamington- Crew Merino Socks

Lamington- Crew Merino Socks

$20.95 NZD
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Lamington- Crew Merino Socks $20.95 NZD
Fig / 0-3 Months West / 0-3 Months Pearl / 0-3 Months Savile / 0-3 Months Pilot / 0-3 Months Tahnee / 0-3 Months Tui / 0-3 Months Baby Bunny / 0-3 Months Squirrel / 0-3 Months Beau / 0-3 Months Petal / 0-3 Months Wanaka / 0-3 Months Ted / 0-3 Months Baby Fox / 0-3 Months Holland / 0-3 Months Rosa / 0-3 Months Cherry / 0-3 Months
Honeysticks - Triangle Crayons

Honeysticks - Triangle Crayons

$18.95 NZD
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Honeysticks - Triangle Crayons $18.95 NZD
Petite Eats - Kids Safety Knife

Petite Eats - Kids Safety Knife

$15.95 NZD
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Petite Eats - Kids Safety Knife $15.95 NZD
Sky Blue Coral
Babies hat in legionnaire style with strap in navy
Bedhead - Core Range - Baby & Toddler Legionnaire Flap Hat

Bedhead - Core Range - Baby & Toddler Legionnaire Flap Hat

$42.95 NZD
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Bedhead - Core Range - Baby & Toddler Legionnaire Flap Hat $42.95 NZD
Denim / 0-3 Months (37cm) White Ruffle / 0-3 Months (37cm) Blush Ruffle / 0-3 Months (37cm) Blush / 0-3 Months (37cm) Grey / 0-3 Months (37cm) Navy / 0-3 Months (37cm) Khaki / 0-3 Months (37cm) Chambray / 0-3 Months (37cm) Soft Lilac / 0-3 Months (37cm)
Bedhead - Kids Swim Bucket Beach Hat (2-13Y)

Bedhead - Kids Swim Bucket Beach Hat (2-13Y)

$42.95 NZD
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Bedhead - Kids Swim Bucket Beach Hat (2-13Y) $42.95 NZD
Anchor / 2-3 Years (52cm) Olivia / 2-3 Years (52cm) Riptide / 2-3 Years (52cm) Isla / 3-6 Years (54cm) Hibiscus / 2-3 Years (52cm) Candy / 2-3 Years (52cm) Peach / 2-3 Years (52cm) Stevie / 2-3 Years (52cm) Tallulah / 2-3 Years (52cm) Oasis / 2-3 Years (52cm) Pelican / 2-3 Years (52cm) Slate / 2-3 Years (52cm) Marine / 2-3 Years (52cm) Aqua / 2-3 Years (52cm) Summertime Pink / 2-3 Years (52cm)
Sale
Bedhead Heritage - Baby & Toddler Reversible Flap Hat - CLEARANCE

Bedhead Heritage - Baby & Toddler Reversible Flap Hat - CLEARANCE

$25.00 NZD $42.95 NZD
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Bedhead Heritage - Baby & Toddler Reversible Flap Hat - CLEARANCE $25.00 NZD $42.95 NZD
Spring Melody / 3-6 Months (42-46cm) Alice / 3-6 Months (42-46cm) Farah / 3-6 Months (42-46cm)
Sale
Bedhead Heritage - Reversible Sun Bonnet - CLEARANCE

Bedhead Heritage - Reversible Sun Bonnet - CLEARANCE

$18.99 NZD $39.95 NZD
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Bedhead Heritage - Reversible Sun Bonnet - CLEARANCE $18.99 NZD $39.95 NZD
Gwen / 3-6 Months (42-46cm) Sammy / 1-3 Years (50-54cm)
Bedhead Swim Legionnaire Beach Hat (0-3Y)

Bedhead Swim Legionnaire Beach Hat (0-3Y)

$41.95 NZD
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Bedhead Swim Legionnaire Beach Hat (0-3Y) $41.95 NZD
Riptide / 0-3 Months (37cm) Olivia / 0-3 Months (37cm) Isla / 0-3 Months (37cm) Anchor / 0-3 Months (37cm) Hibiscus / 0-3 Months (37cm) Oasis / 0-3 Months (37cm) Aqua / 0-3 Months (37cm) Stevie / 0-3 Months (37cm) White / 0-3 Months (37cm) Peach / 0-3 Months (37cm) Marine / 0-3 Months (37cm) Slate / 0-3 Months (37cm) Pelican / 0-3 Months (37cm) Sheldon / 0-3 Months (37cm) Valencia / 0-3 Months (37cm) Splendor / 0-3 Months (37cm)
Sale
A pink bamboo children's cup with a silicone lid and a red straw, decorated with dinosaur patterns and the brand name 'Chai Baby' displayed on the front.
Chai Baby - Babycino & Fluffy Cup

Chai Baby - Babycino & Fluffy Cup

$17.99 NZD $24.95 NZD
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Chai Baby - Babycino & Fluffy Cup $17.99 NZD $24.95 NZD
Dangerous Dino Chai Baby Space Emergency Services
Honeysticks - Bath Crayon Super Jumbos

Honeysticks - Bath Crayon Super Jumbos

$21.95 NZD
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Honeysticks - Bath Crayon Super Jumbos $21.95 NZD
Bedhead - Core Range - Baby & Toddler Bucket Hat (0-3Y)

Bedhead - Core Range - Baby & Toddler Bucket Hat (0-3Y)

$42.95 NZD
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Bedhead - Core Range - Baby & Toddler Bucket Hat (0-3Y) $42.95 NZD
Denim Ruffle / 0-3 Months (37cm) Chambray / 3-6 Months (42cm) Khaki / 3-6 Months (42cm) Blush / 3-6 Months (42cm) Grey / 3-6 Months (42cm) Blush Ruffle / 0-3 Months (37cm) White Ruffle / 3-6 Months (42cm) Navy / 3-6 Months (42cm) Soft Lilac / 3-6 Months (42cm)
Honeysticks_Finger_Paint
Honeysticks - Finger Paint

Honeysticks - Finger Paint

$29.95 NZD
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Honeysticks - Finger Paint $29.95 NZD
Solar Buddie + SavviSand Bundle Deal

Solar Buddie + SavviSand Bundle Deal

$55.95 NZD
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Solar Buddie + SavviSand Bundle Deal $55.95 NZD
jumbo-paint-brushes
Honeysticks - Jumbo Paintbrush Set

Honeysticks - Jumbo Paintbrush Set

$16.95 NZD
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Honeysticks - Jumbo Paintbrush Set $16.95 NZD
Solar Buddies - Spare Cap

Solar Buddies - Spare Cap

$3.95 NZD
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Solar Buddies - Spare Cap $3.95 NZD
Green Pink Blue
450ml-600ml-sport-spout-bottle-replacement-spout-2-pack
B.Box -Sport Spout Bottle Replacement Tops 2pk - 450ml & 600ml

B.Box -Sport Spout Bottle Replacement Tops 2pk - 450ml & 600ml

$19.95 NZD
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B.Box -Sport Spout Bottle Replacement Tops 2pk - 450ml & 600ml $19.95 NZD
Sold Out
Jellystone - Calm Down Bottle Refill Pack

Jellystone - Calm Down Bottle Refill Pack

Sold Out
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Jellystone - Calm Down Bottle Refill Pack Sold Out
Rainbow Blush
Maxx Bubbles Dino Bubbler toy packaging with dinosaur figure and bubble solution.
Maxx Bubbles - Bump 'N' Go Dino Bubbler

Maxx Bubbles - Bump 'N' Go Dino Bubbler

$41.95 NZD
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Maxx Bubbles - Bump 'N' Go Dino Bubbler $41.95 NZD
Blue shark-shaped bubble gun with a bottle of bubbles.
Maxx Bubbles - Handheld Shark Bubbler

Maxx Bubbles - Handheld Shark Bubbler

$29.95 NZD
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Maxx Bubbles - Handheld Shark Bubbler $29.95 NZD
Set of John Deere green toy farm vehicles with yellow wheels on a white background
John Deere - Pullback Assortment Capsules

John Deere - Pullback Assortment Capsules

$12.50 NZD
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John Deere - Pullback Assortment Capsules $12.50 NZD
Set of colorful John Deere Chalk and holders with cartoon tractors and construction vehicles on a white background
John Deere - Chalk Holders

John Deere - Chalk Holders

$18.00 NZD
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John Deere - Chalk Holders $18.00 NZD
Children's lunch box with cartoon characters on a white background
B.Box - Character Lunch Box

B.Box - Character Lunch Box

$47.95 NZD
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B.Box - Character Lunch Box $47.95 NZD
Bluey Playtime Batman Harry Potter Bluey The Little Mermaid Spider Man Frozen
Crywolf - Mini Backpack

Crywolf - Mini Backpack

from $45.99 NZD
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Crywolf - Mini Backpack from $45.99 NZD
Crywolf - Drink Bottle

Crywolf - Drink Bottle

from $34.95 NZD
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Crywolf - Drink Bottle from $34.95 NZD
Crywolf - Everyday Lunch Bag

Crywolf - Everyday Lunch Bag

from $39.95 NZD
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Crywolf - Everyday Lunch Bag from $39.95 NZD
Crywolf - Wet Bag

Crywolf - Wet Bag

from $19.95 NZD
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Crywolf - Wet Bag from $19.95 NZD
Boon Drizzle Icecream Holder
Boon - Drizzle Ice Cream Holder

Boon - Drizzle Ice Cream Holder

$17.00 NZD
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Boon - Drizzle Ice Cream Holder $17.00 NZD
Blue rectangular Marky device with cartoon face on a white background
DIY Marky

DIY Marky

$39.99 NZD
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DIY Marky $39.99 NZD
Pink divided dish on a white background
B.Box - Silicone Bento Buddy - Lunchbox

B.Box - Silicone Bento Buddy - Lunchbox

$18.95 NZD
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B.Box - Silicone Bento Buddy - Lunchbox $18.95 NZD
Forest Green Ocean Berry
Blue plastic compartmentalized tray on a white background
B.Box - Silicone Bento Tray Lunch

B.Box - Silicone Bento Tray Lunch

$19.95 NZD
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B.Box - Silicone Bento Tray Lunch $19.95 NZD
Forest Green Ocean Berry
Pink silicone organizer with three compartments on a white background
B.Box - Silicone Bento Buddy Mini Tray

B.Box - Silicone Bento Buddy Mini Tray

$16.99 NZD
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B.Box - Silicone Bento Buddy Mini Tray $16.99 NZD
Forest Green Ocean Berry
BBOX Cutery Set one blue and one green, on a white background
B.Box - Lunchbox Cutlery Set (4 piece)

B.Box - Lunchbox Cutlery Set (4 piece)

$9.99 NZD
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B.Box - Lunchbox Cutlery Set (4 piece) $9.99 NZD
Twilight Horizon
Pink plastic container with a divided design on a white background
B.Box - Silicone Bento Buddy for Snackbox

B.Box - Silicone Bento Buddy for Snackbox

$9.95 NZD
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B.Box - Silicone Bento Buddy for Snackbox $9.95 NZD
B.Box - Connect-a-Cup

B.Box - Connect-a-Cup

$15.95 NZD
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B.Box - Connect-a-Cup $15.95 NZD
Sage Ocean Blush
Clear sippy cup with blue handles and top, featuring a Stich cartoon character, on a white background.
B.Box - Sippy Cup V2

B.Box - Sippy Cup V2

$22.95 NZD
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B.Box - Sippy Cup V2 $22.95 NZD
Sale
chill-fill-teether-blush
B.Box - Chill + Fill Teether

B.Box - Chill + Fill Teether

$29.95 NZD $32.95 NZD
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B.Box - Chill + Fill Teether $29.95 NZD $32.95 NZD
Blush Peony
Sale
B.Box - Fill & Feed

B.Box - Fill & Feed

$19.99 NZD $29.95 NZD
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B.Box - Fill & Feed $19.99 NZD $29.95 NZD
Blush Lullaby Blue Peony Sage
B-Box-Tritan-Replacement-Straw-Tops-2pk
B.Box - Tritan Replacement Straw Tops 2pk - 450ml & 600ml

B.Box - Tritan Replacement Straw Tops 2pk - 450ml & 600ml

Sold Out
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B.Box - Tritan Replacement Straw Tops 2pk - 450ml & 600ml Sold Out
training-cup-sage
B.Box - Training Cup

B.Box - Training Cup

$15.95 NZD
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B.Box - Training Cup $15.95 NZD
Sage Ocean Blush
B.Box - Drink Bottle 600ml Replacement Straw

B.Box - Drink Bottle 600ml Replacement Straw

$4.95 NZD
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B.Box - Drink Bottle 600ml Replacement Straw $4.95 NZD
LilacPop
B.Box - Insulated Sport Spout Bottle 500ml

B.Box - Insulated Sport Spout Bottle 500ml

$49.95 NZD
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B.Box - Insulated Sport Spout Bottle 500ml $49.95 NZD
Lilac Pop B.Box Midnight Indigo Rose Emerald Forest Blush Crush Blue Slate Ocean Breeze Strawberry Shake
An Insulated drinkbottle by B.Box with the Little Mermaid on it.
B.Box - Disney 500ml Insulated Drink Bottle

B.Box - Disney 500ml Insulated Drink Bottle

$54.95 NZD
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B.Box - Disney 500ml Insulated Drink Bottle $54.95 NZD
The Little Mermaid Spider-Man Harry Potter Frozen
Sale
Bedhead - Fleecy Fingerless Kids Mittens (CLEARANCE)

Bedhead - Fleecy Fingerless Kids Mittens (CLEARANCE)

$9.95 NZD $28.95 NZD
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Bedhead - Fleecy Fingerless Kids Mittens (CLEARANCE) $9.95 NZD $28.95 NZD
Grey Marle / M (3-5 years) Baby Pink Marle / M (3-5 years)
Sale
Bedhead - Fleecy Winter Booties (CLEARANCE)

Bedhead - Fleecy Winter Booties (CLEARANCE)

$14.95 NZD $34.95 NZD
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Bedhead - Fleecy Winter Booties (CLEARANCE) $14.95 NZD $34.95 NZD
2-3 Years // 16cm / Baby Blue Marle 2-3 Years // 16cm / Baby Pink Marle
Brown linen cap with silk lining worn by a person, on a plain background
Bedhead - Silk Lined Hats

Bedhead - Silk Lined Hats

$59.95 NZD
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Bedhead - Silk Lined Hats $59.95 NZD
Ebony Espresso Sage Flax
Melii - Pacifier Pod

Melii - Pacifier Pod

from $9.95 NZD
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Melii - Pacifier Pod from $9.95 NZD
Pink / 1 Pack Blue / 1 Pack
melii-formula-storage-container-pink_1
Melii Formula Storage Container

Melii Formula Storage Container

$14.95 NZD
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Melii Formula Storage Container $14.95 NZD
Pink Blue