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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Baby First

A blue swaddle blanket with a zipper down the center, designed for infants. The blanket has additional fabric extensions, referred to as 'wings', on the sides.
Love to Dream - Swaddle Up 1.0 Tog Original

Love to Dream - Swaddle Up 1.0 Tog Original

from $48.95 NZD
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Love to Dream - Swaddle Up 1.0 Tog Original from $48.95 NZD
Grey / Newborn Dusty Pink / Newborn Dusty Blue / Newborn Olive / Newborn Dreamer White / Newborn Denim / Newborn Organic Cream / Newborn Houndstooth / Newborn White - shop demo (no packaging) / Newborn Grey - shop demo (no packaging) / Newborn
transition-bag-1-0-tog-deep-olive
Love To Dream - Swaddle Up Transitional 1.0 Tog

Love To Dream - Swaddle Up Transitional 1.0 Tog

$74.95 NZD
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Love To Dream - Swaddle Up Transitional 1.0 Tog $74.95 NZD
Olive / Medium Dusty Pink / Medium Grey / Medium Mint / X-Large
Sale
Love To Dream - Swaddle Up 2.5 Tog

Love To Dream - Swaddle Up 2.5 Tog

$59.95 NZD $72.95 NZD
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Love To Dream - Swaddle Up 2.5 Tog $59.95 NZD $72.95 NZD
Dreamer White / Newborn Little Dreamer Pink / Newborn Little Dreamer Denim / Newborn Dreamer Olive / Newborn
Baby First - Training Pants

Baby First - Training Pants

$9.00 NZD
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Baby First - Training Pants $9.00 NZD
Small (9-12 months) / Navy Blue Small (9-12 months) / Baby Blue Small (9-12 months) / Turquoise Blue Small (9-12 months) / Bright Pink Small (9-12 months) / White Medium (12-24 months) / Sage Medium (12-24 months) / Beige Medium (12-24 months) / Blush Medium (12-24 months) / Olive Medium (12-24 months) / Ocean
Love to Dream - Sleep Suit 2.5 Tog

Love to Dream - Sleep Suit 2.5 Tog

$125.00 NZD
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Love to Dream - Sleep Suit 2.5 Tog $125.00 NZD
Moonlight Pink / 12-24 Months Moonlight White / 24-36 Months Olive / 12-24 Months
Sale
Love To Dream - Swaddle Up 3.5 Tog Extra Warm

Love To Dream - Swaddle Up 3.5 Tog Extra Warm

$69.95 NZD $79.95 NZD
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Love To Dream - Swaddle Up 3.5 Tog Extra Warm $69.95 NZD $79.95 NZD
Newborn / Olive Newborn / White Medium / Grey
Sale
Love to Dream - Sleep Suit 1.0 Tog

Love to Dream - Sleep Suit 1.0 Tog

$64.95 NZD $99.95 NZD
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Love to Dream - Sleep Suit 1.0 Tog $64.95 NZD $99.95 NZD
White / 6-12 Months
Sale
Love To Dream - Sleep Suit 0.2 Tog - CLEARANCE HALF PRICE

Love To Dream - Sleep Suit 0.2 Tog - CLEARANCE HALF PRICE

$42.50 NZD $84.95 NZD
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Love To Dream - Sleep Suit 0.2 Tog - CLEARANCE HALF PRICE $42.50 NZD $84.95 NZD
Grey / 12-24 Months
Sale
Love To Dream - Swaddle Up Transitional Extra Warm 3.5 Tog

Love To Dream - Swaddle Up Transitional Extra Warm 3.5 Tog

$84.95 NZD $99.95 NZD
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Love To Dream - Swaddle Up Transitional Extra Warm 3.5 Tog $84.95 NZD $99.95 NZD
Grey / Large White / Large
Sale
Made for babies once they have started rolling. A great transition swaddle from the newborn stage.
Love to Dream - Swaddle Up Transitional Suit 2.5 Tog

Love to Dream - Swaddle Up Transitional Suit 2.5 Tog

$59.99 NZD $99.95 NZD
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Love to Dream - Swaddle Up Transitional Suit 2.5 Tog $59.99 NZD $99.95 NZD
Babyfirst - Halo Foam Mattress Bassinet

Babyfirst - Halo Foam Mattress Bassinet

$41.99 NZD
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Babyfirst - Halo Foam Mattress Bassinet $41.99 NZD
A fitted white cotton sheet made to fit an hourglass bassinet shape.
Babyfirst - Halo Bassinet Fitted White Sheet

Babyfirst - Halo Bassinet Fitted White Sheet

$21.99 NZD
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Babyfirst - Halo Bassinet Fitted White Sheet $21.99 NZD
Sale
Love to Dream - Sleep Suit Extra Warm 3.5 Tog

Love to Dream - Sleep Suit Extra Warm 3.5 Tog

$99.95 NZD $145.00 NZD
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Love to Dream - Sleep Suit Extra Warm 3.5 Tog $99.95 NZD $145.00 NZD
South Pole / 6-12 Months (Size 0) White / 24-36 Months (Size 2)
Sale
Olive love to dream swaddle
Love To Dream - Swaddle Up Lite 0.2 Tog

Love To Dream - Swaddle Up Lite 0.2 Tog

$49.95 NZD $54.95 NZD
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Love To Dream - Swaddle Up Lite 0.2 Tog $49.95 NZD $54.95 NZD
Light Blue / Newborn Light Pink / Newborn Olive / Newborn
Love To Dream - Swaddle Up 1.0 Tog Bamboo

Love To Dream - Swaddle Up 1.0 Tog Bamboo

$64.95 NZD
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Love To Dream - Swaddle Up 1.0 Tog Bamboo $64.95 NZD
Love To Dream - Swaddle Up 1.0 Tog Hip Harness

Love To Dream - Swaddle Up 1.0 Tog Hip Harness

$69.95 NZD
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Love To Dream - Swaddle Up 1.0 Tog Hip Harness $69.95 NZD
Clevamama Clevafoam toddler pillow packaging on a white background
Cleva Mama - ClevaFoam Toddler Pillow

Cleva Mama - ClevaFoam Toddler Pillow

$75.00 NZD
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Cleva Mama - ClevaFoam Toddler Pillow $75.00 NZD
Sale
clutch-dishwasher-basket-grey-white
Boon - Clutch Dishwasher Basket

Boon - Clutch Dishwasher Basket

$23.95 NZD $26.95 NZD
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Boon - Clutch Dishwasher Basket $23.95 NZD $26.95 NZD
Sale
Love To Dream - Swaddle Up Transitional Suit 1.0 Tog

Love To Dream - Swaddle Up Transitional Suit 1.0 Tog

$59.99 NZD $89.95 NZD
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Love To Dream - Swaddle Up Transitional Suit 1.0 Tog $59.99 NZD $89.95 NZD
Two black car sunshades on a white background
Baby First - Car Window Sunshade - 2 pack

Baby First - Car Window Sunshade - 2 pack

$29.99 NZD
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Baby First - Car Window Sunshade - 2 pack $29.99 NZD
Love To Dream - Swaddle Up 0.2 Tog Bamboo

Love To Dream - Swaddle Up 0.2 Tog Bamboo

$57.95 NZD
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Love To Dream - Swaddle Up 0.2 Tog Bamboo $57.95 NZD
Grey / Newborn
My Carry Potty - My Little Trainer Seat

My Carry Potty - My Little Trainer Seat

$39.99 NZD
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My Carry Potty - My Little Trainer Seat $39.99 NZD
Pearl Grey Blush Pink Sage Green Beige
Sale
Love To Dream - Swaddle Up All Seasons 1.5 Tog

Love To Dream - Swaddle Up All Seasons 1.5 Tog

$56.95 NZD $64.95 NZD
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Love To Dream - Swaddle Up All Seasons 1.5 Tog $56.95 NZD $64.95 NZD
Olive / Newborn (2.2-3.8kgs) White / Newborn (2.2-3.8kgs) Beige / Newborn (2.2-3.8kgs)
Cuddle Change Mat from Baby First
Baby First - Cuddle Changing Mat

Baby First - Cuddle Changing Mat

$89.99 NZD
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Baby First - Cuddle Changing Mat $89.99 NZD
Baby monitor with screen displaying a child in a car seat, camera on the side.
Baby First - Car Seat Baby Monitor

Baby First - Car Seat Baby Monitor

$149.99 NZD
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Baby First - Car Seat Baby Monitor $149.99 NZD
Sale
Love To Dream - Sleeping Bag 1.0 Tog

Love To Dream - Sleeping Bag 1.0 Tog

from $84.95 NZD $94.95 NZD
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Love To Dream - Sleeping Bag 1.0 Tog from $84.95 NZD $94.95 NZD
Round decorative item with colorful beads and a pink heart on a pastel marbled background
Jellystone - Peekaboo Sensory Bag

Jellystone - Peekaboo Sensory Bag

$39.99 NZD
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Jellystone - Peekaboo Sensory Bag $39.99 NZD
Jellystone Fairy Jellystone Unicorn Jellystone Dinosaur
Love to Dream - SWADDLE UP™ Transition Hip Harness Grey

Love to Dream - SWADDLE UP™ Transition Hip Harness Grey

$79.95 NZD
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Love to Dream - SWADDLE UP™ Transition Hip Harness Grey $79.95 NZD
Boon Trove breast pump packaging with pump and accessories on a white background
Boon - TROVE™ 2PK Silicone Breast Pump with Travel Pouch

Boon - TROVE™ 2PK Silicone Breast Pump with Travel Pouch

Sold Out
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Boon - TROVE™ 2PK Silicone Breast Pump with Travel Pouch Sold Out
Blue shark-shaped bubble gun with a bottle of bubbles.
Maxx Bubbles - Handheld Shark Bubbler

Maxx Bubbles - Handheld Shark Bubbler

$29.95 NZD
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Maxx Bubbles - Handheld Shark Bubbler $29.95 NZD
John Deere - Bubble Bottle with Tractor Wand

John Deere - Bubble Bottle with Tractor Wand

$10.50 NZD
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John Deere - Bubble Bottle with Tractor Wand $10.50 NZD
Clevamama junior pillow with purple label on a white background
Cleva Mama - ClevaFoam Junior Pillow

Cleva Mama - ClevaFoam Junior Pillow

$89.95 NZD
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Cleva Mama - ClevaFoam Junior Pillow $89.95 NZD
Sold Out
Babyfirst - Bassinet Cotton White Sheet Set

Babyfirst - Bassinet Cotton White Sheet Set

Sold Out
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Babyfirst - Bassinet Cotton White Sheet Set Sold Out
Silicone pump with teal handle and packaging displaying 'boon TROVE' branding.
Boon - TROVE™ Silicone Breast Pump

Boon - TROVE™ Silicone Breast Pump

Sold Out
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Boon - TROVE™ Silicone Breast Pump Sold Out
Suggestion Foldable baby bath tub with blue interior on a white background
Baby First - Folding Bath Tub

Baby First - Folding Bath Tub

$59.95 NZD
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Baby First - Folding Bath Tub $59.95 NZD
Sale
Set of cleaning brushes with a white container on a white background
Boon - Mod™ Bottle Brush Set

Boon - Mod™ Bottle Brush Set

$28.99 NZD $31.99 NZD
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Boon - Mod™ Bottle Brush Set $28.99 NZD $31.99 NZD
Baby First double step ladder for toilet training.
Baby First - Double Deck Step Stool

Baby First - Double Deck Step Stool

$27.99 NZD
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Baby First - Double Deck Step Stool $27.99 NZD
Blue digital thermometer with a white display on a white background
Oricom - Bath Thermometer - Ray

Oricom - Bath Thermometer - Ray

Sold Out
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Oricom - Bath Thermometer - Ray Sold Out
Mediscan Nail Buffer
Mediscan - Nail Buffer Set

Mediscan - Nail Buffer Set

$35.00 NZD
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Mediscan - Nail Buffer Set $35.00 NZD
Sale
Baby First - Bassinet Flannelette Sheet Set

Baby First - Bassinet Flannelette Sheet Set

$24.99 NZD $32.95 NZD
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Baby First - Bassinet Flannelette Sheet Set $24.99 NZD $32.95 NZD
Sale
Baby First - Cot Flannelette Sheet Set

Baby First - Cot Flannelette Sheet Set

$35.00 NZD $42.00 NZD
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Baby First - Cot Flannelette Sheet Set $35.00 NZD $42.00 NZD
A watermelon-flavored bubble solution bottle by Maxx Bubbles, featuring a green and yellow striped watermelon cap, a pink plastic neck, and a blue label with watermelon graphics.
Maxx - Scented Fruit Bubble Bottle (236ml)

Maxx - Scented Fruit Bubble Bottle (236ml)

$19.99 NZD
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Maxx - Scented Fruit Bubble Bottle (236ml) $19.99 NZD
Gray U-shaped travel pillow on a white background
Baby First - Cotton Feeding & Support Pillow

Baby First - Cotton Feeding & Support Pillow

$64.99 NZD
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Baby First - Cotton Feeding & Support Pillow $64.99 NZD
Love to Dream - Sleep Machine

Love to Dream - Sleep Machine

$119.99 NZD
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Love to Dream - Sleep Machine $119.99 NZD
White pregnancy organic cushion used for sleeping and feeding on a white background
Baby First - Organic Cotton Feeding & Support Pillow

Baby First - Organic Cotton Feeding & Support Pillow

$71.99 NZD
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Baby First - Organic Cotton Feeding & Support Pillow $71.99 NZD
Cleva Mama - Jersey Cotton Junior Pillow Case 2pk

Cleva Mama - Jersey Cotton Junior Pillow Case 2pk

$36.99 NZD
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Cleva Mama - Jersey Cotton Junior Pillow Case 2pk $36.99 NZD
Oricom - 6" Video Baby Monitor

Oricom - 6" Video Baby Monitor

$320.00 NZD
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Oricom - 6" Video Baby Monitor $320.00 NZD
A STAINLESS STEEL CONTAINER USED FOR HOLDING BABIES FORMULA. A Parents Best For Baby award badge is shown to the upper left on a plain white background.
Boon - Triful Stainless Steel Formula Stacker

Boon - Triful Stainless Steel Formula Stacker

$49.99 NZD
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Boon - Triful Stainless Steel Formula Stacker $49.99 NZD