EASTER SALE | TAKE 15% OFF WITH THE CODE EASTER15| T&C's APPLY

Free shipping on NZ orders over $120. Overnight shipping. Afterpay and Zip available.

Search Login
0 Cart
Search Login
0 Cart
Search
0 Cart

Search our shop

Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

April Deals

Sale
Bubble - Wooden Coffee Set

Bubble - Wooden Coffee Set

$20.00 NZD $34.95 NZD
Quick View

Bubble - Wooden Coffee Set $20.00 NZD $34.95 NZD
Sale
A soft book for babies 3 months and up to learn about feelings.
Lamaze - Feelings Book

Lamaze - Feelings Book

$20.00 NZD $34.95 NZD
Quick View
Lamaze - Feelings Book $20.00 NZD $34.95 NZD
Sale
Manhattan Toy - Style & Groom Set

Manhattan Toy - Style & Groom Set

$30.00 NZD $44.95 NZD
Quick View
Manhattan Toy - Style & Groom Set $30.00 NZD $44.95 NZD
Sale
Little Difference - A3 Nursery Prints

Little Difference - A3 Nursery Prints

$25.00 NZD $39.95 NZD
Quick View
Little Difference - A3 Nursery Prints $25.00 NZD $39.95 NZD
Sale
Classical Child - Silicone Tea Set

Classical Child - Silicone Tea Set

$45.00 NZD $89.95 NZD
Quick View
Classical Child - Silicone Tea Set $45.00 NZD $89.95 NZD
Sale
Lamaze - Colours Book

Lamaze - Colours Book

$20.00 NZD $34.95 NZD
Quick View
Lamaze - Colours Book $20.00 NZD $34.95 NZD
Bibado - Highchair Coverall Bib with Long Sleeves

Bibado - Highchair Coverall Bib with Long Sleeves

$39.95 NZD
Quick View

Bibado - Highchair Coverall Bib with Long Sleeves $39.95 NZD
Bundle Deal / Arctic Adventures Bundle Deal / Over the Rainbow Bundle Deal / Woodlands Long Sleeve / Oceans of Fun Long Sleeve / Speedy Dinos
Sale
Sleepytot - Suction Bowl & Silicone Spoon Set

Sleepytot - Suction Bowl & Silicone Spoon Set

$12.00 NZD $24.95 NZD
Quick View
Sleepytot - Suction Bowl & Silicone Spoon Set $12.00 NZD $24.95 NZD
Mustard / Bowl + Spoon Dusky Rose / Bowl + Spoon Sage / Bowl + Spoon Powder Blue / Bowl + Spoon
Sale
Sleepytot -Suction Bowl & Wooden Spoon Set

Sleepytot -Suction Bowl & Wooden Spoon Set

$12.00 NZD $24.95 NZD
Quick View

Sleepytot -Suction Bowl & Wooden Spoon Set $12.00 NZD $24.95 NZD
Dusty Blue Mint Pink Grey
Sale
Doddl - Baby Cutlery Set & Case

Doddl - Baby Cutlery Set & Case

$15.00 NZD $29.95 NZD
Quick View

Doddl - Baby Cutlery Set & Case $15.00 NZD $29.95 NZD
Sale
Bedhead - Fleecy Winter Booties

Bedhead - Fleecy Winter Booties

$20.00 NZD $34.95 NZD
Quick View

Bedhead - Fleecy Winter Booties $20.00 NZD $34.95 NZD
0-6 Months //10cm / Baby Blue Marle 2-3 Years // 16cm / Dark Denim Marle 2-3 Years // 16cm / Navy Bootie 2-3 Years // 16cm / Baby Pink Marle
Sale
Bubba Blue - Summer Swaddle Blanket

Bubba Blue - Summer Swaddle Blanket

$20.00 NZD $29.95 NZD
Quick View
Bubba Blue - Summer Swaddle Blanket $20.00 NZD $29.95 NZD
Blue Grey Pink Petit Elephant Unicorn Pink White
Sale
Bedhead - Fleecy Teddy Winter Beanie

Bedhead - Fleecy Teddy Winter Beanie

$15.00 NZD $32.95 NZD
Quick View
Bedhead - Fleecy Teddy Winter Beanie $15.00 NZD $32.95 NZD
Baby Blue Marle / 0-3 Months Dark Denim Marle / 0-3 Months Baby Pink Marle / 0-3 Months
Sale
Baby Loves Sleep - Jersey Fitted Cot Sheets Organic Cotton

Baby Loves Sleep - Jersey Fitted Cot Sheets Organic Cotton

$30.00 NZD $49.99 NZD
Quick View
Baby Loves Sleep - Jersey Fitted Cot Sheets Organic Cotton $30.00 NZD $49.99 NZD
Geo Jumble Chickadees Fallen Leaves Some Bunny Loves You
Sale
Lamington - Crew Merino Socks - Christmas Edition

Lamington - Crew Merino Socks - Christmas Edition

from $11.95 NZD $19.95 NZD
Quick View

Lamington - Crew Merino Socks - Christmas Edition from $11.95 NZD $19.95 NZD
Blizzard / 0-3 Months Holly / 4-6 Years
Sale
Bibado - Double Dribble Bib

Bibado - Double Dribble Bib

$10.00 NZD $19.95 NZD
Quick View

Bibado - Double Dribble Bib $10.00 NZD $19.95 NZD
Sale
A sloped and anti slip grip plate by Nuk
NUK - Plate with Lid

NUK - Plate with Lid

$10.00 NZD $22.99 NZD
Quick View
NUK - Plate with Lid $10.00 NZD $22.99 NZD
Sale
NUK - No-Mess Weaning Suction Bowls

NUK - No-Mess Weaning Suction Bowls

$15.00 NZD $22.99 NZD
Quick View
NUK - No-Mess Weaning Suction Bowls $15.00 NZD $22.99 NZD
Sale
Porter Green - Urbb Reusable Bamboo Coffee Cup

Porter Green - Urbb Reusable Bamboo Coffee Cup

$15.00 NZD $26.99 NZD
Quick View

Porter Green - Urbb Reusable Bamboo Coffee Cup $15.00 NZD $26.99 NZD
London Sienna Teresina Black Double Jumper Sweaters Mohave Blue Reptile Kalahari Pink Reptile Nigeria Giraffe
Sale
ErgoPouch - Sleep Suit and Bag 1.0 Tog

ErgoPouch - Sleep Suit and Bag 1.0 Tog

$65.00 NZD $89.95 NZD
Quick View

ErgoPouch - Sleep Suit and Bag 1.0 Tog $65.00 NZD $89.95 NZD
Night Sky / 3-12 Months Berries / 3-12 Months Sage / 3-12 Months Critters / 3-12 Months Honey Bee / 8-24 Months Green Willow / 3-12 Months Pink Daisies / 3-12 Months Dragonflies / 3-12 Months Sunny / 3-12 Months Blue Ocean / 3-12 Months Sweet Orchard / 8-24 Months Fruit Salad / 8-24 Months
Sale
Baby Loves Sleep - Hands In & Out Sleep Bag 2.0 Tog

Baby Loves Sleep - Hands In & Out Sleep Bag 2.0 Tog

$55.00 NZD $79.99 NZD
Quick View

Baby Loves Sleep - Hands In & Out Sleep Bag 2.0 Tog $55.00 NZD $79.99 NZD
Peach Pink / 6-12 Months Cool Grey / 6-12 Months
Sale
Classical Child - Silicone Dummy Size 2 (6 months+)

Classical Child - Silicone Dummy Size 2 (6 months+)

$8.00 NZD $12.95 NZD
Quick View
Classical Child - Silicone Dummy Size 2 (6 months+) $8.00 NZD $12.95 NZD
Blush / 6 months + Mustard / 6 months + Grey / 6 months + Denim Blue / 6 months + Desert Rose / 6 months + Nougat / 6 months + Sage / 6 months + Vanilla / 6 months + White / 6 months +
Sale
Classical Child - Silicone Dummy Size 1 (0-6 months)

Classical Child - Silicone Dummy Size 1 (0-6 months)

$8.00 NZD $12.95 NZD
Quick View
Classical Child - Silicone Dummy Size 1 (0-6 months) $8.00 NZD $12.95 NZD
Blush / 0-6 months Mustard / 0-6 months Grey / 0-6 months Denim Blue / 0-6 months Desert Rose / 0-6 months Nougat / 0-6 months Sage / 0-6 months Vanilla / 0-6 months White / 0-6 months
Sale
Charlie Banana - Reusable Swim Diaper

Charlie Banana - Reusable Swim Diaper

$10.00 NZD $19.90 NZD
Quick View

Charlie Banana - Reusable Swim Diaper $10.00 NZD $19.90 NZD
Sale
Jack N' Jill - Teething Gel

Jack N' Jill - Teething Gel

$14.95 NZD $17.95 NZD
Quick View
Jack N' Jill - Teething Gel $14.95 NZD $17.95 NZD
Sale
Bedhead - Fleecy Fingerless Kids Mittens

Bedhead - Fleecy Fingerless Kids Mittens

$10.00 NZD $28.95 NZD
Quick View

Bedhead - Fleecy Fingerless Kids Mittens $10.00 NZD $28.95 NZD
Grey Marle / M (3-5 years) Baby Pink Marle / M (3-5 years) Dark Denim Marle / M (3-5 years)
Sale
Bumkins - Silicone Teething Charms

Bumkins - Silicone Teething Charms

$10.00 NZD $19.95 NZD
Quick View
Bumkins - Silicone Teething Charms $10.00 NZD $19.95 NZD
Sale
Bedhead - Reversible Winter Bonnet

Bedhead - Reversible Winter Bonnet

$25.00 NZD $41.95 NZD
Quick View

Bedhead - Reversible Winter Bonnet $25.00 NZD $41.95 NZD
Thomas / 0-3 Months (38-42cm) Melody / 0-3 Months (38-42cm) Ralph / 0-3 Months (38-42cm) Gloria / 0-3 Months (38-42cm)
Sale
Love To Dream - Sleep Suit 0.2 Tog

Love To Dream - Sleep Suit 0.2 Tog

from $58.00 NZD $84.00 NZD
Quick View
Love To Dream - Sleep Suit 0.2 Tog from $58.00 NZD $84.00 NZD
Grey / 12-24 Months
Sale
Love to Dream - Sleeping Bag 0.2 Tog

Love to Dream - Sleeping Bag 0.2 Tog

$59.90 NZD $79.90 NZD
Quick View
Love to Dream - Sleeping Bag 0.2 Tog $59.90 NZD $79.90 NZD
Pink / 18-36 Months
Sale
3 Sprouts - Lunch Bento Box

3 Sprouts - Lunch Bento Box

$20.00 NZD $24.99 NZD
Quick View
3 Sprouts - Lunch Bento Box $20.00 NZD $24.99 NZD
Sale
3 Sprouts - Reusable Snack Bag 2 pack

3 Sprouts - Reusable Snack Bag 2 pack

$6.00 NZD $10.99 NZD
Quick View
3 Sprouts - Reusable Snack Bag 2 pack $6.00 NZD $10.99 NZD
Sale
Lamington- Crew Merino Socks Clearance

Lamington- Crew Merino Socks Clearance

from $15.00 NZD $19.95 NZD
Quick View
Lamington- Crew Merino Socks Clearance from $15.00 NZD $19.95 NZD
Posy / 0-3 Months Brighton / 0-3 Months Pipppa / 0-3 Months Quinn / 0-3 Months Lyla / 4-6 Years
Sale
Marcus & Marcus - Sensory Teether

Marcus & Marcus - Sensory Teether

$5.00 NZD $14.99 NZD
Quick View
Marcus & Marcus - Sensory Teether $5.00 NZD $14.99 NZD
Sale
Porter Green - Driss Stainless Steel Insulated Water Bottle

Porter Green - Driss Stainless Steel Insulated Water Bottle

from $20.00 NZD $42.95 NZD
Quick View
Porter Green - Driss Stainless Steel Insulated Water Bottle from $20.00 NZD $42.95 NZD
Bruges Latte Strassen Steel Trondheim Black Kirov Snow Leopard Kalyan Brown Leopard
Sale
Bedhead Swim Legionnaire Beach Hat | Clearance Styles

Bedhead Swim Legionnaire Beach Hat | Clearance Styles

$25.00 NZD $36.95 NZD
Quick View

Bedhead Swim Legionnaire Beach Hat | Clearance Styles $25.00 NZD $36.95 NZD
Mermaid / 0-3 Months (37cm) Gingham / 0-3 Months (37cm) Ray / 0-3 Months (37cm) Turtle / 0-3 Months (37cm) Icepop / 3-6 Months (42cm) Stripe / 0-3 Months (37cm)
Sale
B.Box - Bowl + Straw

B.Box - Bowl + Straw

$12.00 NZD $22.99 NZD
Quick View
B.Box - Bowl + Straw $12.00 NZD $22.99 NZD
Banana Split Bubblegum
Sale
Bumkins - Silicone Bib

Bumkins - Silicone Bib

$12.00 NZD $22.95 NZD
Quick View
Bumkins - Silicone Bib $12.00 NZD $22.95 NZD
Sale
Lamington - Knee High Merino Socks Clearance

Lamington - Knee High Merino Socks Clearance

from $15.00 NZD $19.95 NZD
Quick View
Lamington - Knee High Merino Socks Clearance from $15.00 NZD $19.95 NZD
0-3 Months / Peanut 0-3 Months / Scooter 4-6 Years / Rocky 4-6 Years / Hundreds & Thousands
Sale
Babu - Organic Fitted Cot Sheet

Babu - Organic Fitted Cot Sheet

$45.00 NZD $65.00 NZD
Quick View
Babu - Organic Fitted Cot Sheet $45.00 NZD $65.00 NZD
Rainbow Teal / Standard 76cm x 138cm
Sale
Babu - Organic Rainbow Cotton Hat | 3-6M

Babu - Organic Rainbow Cotton Hat | 3-6M

$8.00 NZD $16.50 NZD
Quick View
Babu - Organic Rainbow Cotton Hat | 3-6M $8.00 NZD $16.50 NZD
Rainbow Blush Rainbow Teal
Sale
Bink - Lounge Straw + Cap

Bink - Lounge Straw + Cap

$15.00 NZD $24.95 NZD
Quick View
Bink - Lounge Straw + Cap $15.00 NZD $24.95 NZD
Coco Soft Lilac Glacier Rose Bink Bubblegum Clay
Sale
Bumkins - Large Snack Bag 2pk

Bumkins - Large Snack Bag 2pk

$12.00 NZD $19.95 NZD
Quick View
Bumkins - Large Snack Bag 2pk $12.00 NZD $19.95 NZD
Boho Camp Gear
Sale
Charlie Banana - Long Sleeve Rash Shirts

Charlie Banana - Long Sleeve Rash Shirts

$20.00 NZD $37.99 NZD
Quick View
Charlie Banana - Long Sleeve Rash Shirts $20.00 NZD $37.99 NZD
Pink / 6-12 months Black / 12-18 months White / 18-24 months
Sale
Fabelab - Baby Cuddly Doll

Fabelab - Baby Cuddly Doll

$15.00 NZD $31.90 NZD
Quick View
Fabelab - Baby Cuddly Doll $15.00 NZD $31.90 NZD
Olive Blue Spruce Ochre Peru
Sale
Classical Child - Silicone Toy Boat Set

Classical Child - Silicone Toy Boat Set

$20.00 NZD $29.95 NZD
Quick View
Classical Child - Silicone Toy Boat Set $20.00 NZD $29.95 NZD
Sale
Boon - Platter 3 Pack

Boon - Platter 3 Pack

$15.00 NZD $32.00 NZD
Quick View
Boon - Platter 3 Pack $15.00 NZD $32.00 NZD
Sale
Bumkins - Silicone Teething Rings

Bumkins - Silicone Teething Rings

$12.50 NZD $24.95 NZD
Quick View
Bumkins - Silicone Teething Rings $12.50 NZD $24.95 NZD