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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Products

Sale
ErgoPouch - Sleep Suit and Bag 1.0 Tog | Clearance

ErgoPouch - Sleep Suit and Bag 1.0 Tog | Clearance

$64.99 NZD $89.95 NZD
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ErgoPouch - Sleep Suit and Bag 1.0 Tog | Clearance $64.99 NZD $89.95 NZD
Sage / 3-12 Months Berries / 3-12 Months Night Sky / 3-12 Months Critters / 3-12 Months
Sale
This ergoPouch sleep suit bag is designed for toddlers who are walking, and pre-schoolers transitioning to a big bed.
Ergopouch - Sleep Suit Bag 2.5 Tog | Clearance

Ergopouch - Sleep Suit Bag 2.5 Tog | Clearance

$89.99 NZD $112.95 NZD
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Ergopouch - Sleep Suit Bag 2.5 Tog | Clearance $89.99 NZD $112.95 NZD
Petit Pretzel / 8-24 Months Bon Appetit / 8-24 Months Pink Daisies / 8-24 Months Willow / 8-24 Months Dragonflies / 8-24 Months
Sale
Ergopouch - Sleep Suit Bag 2.5 Tog | Clearance

Ergopouch - Sleep Suit Bag 2.5 Tog | Clearance

$84.71 NZD $112.95 NZD
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Ergopouch - Sleep Suit Bag 2.5 Tog | Clearance $84.71 NZD $112.95 NZD
Berries / 3-12 Months
Sale
This ergoPouch sleep suit bag is designed for toddlers who are walking, and pre-schoolers transitioning to a big bed.
Ergopouch - Sleep Suit Bag 3.5 Tog - CLEARANCE

Ergopouch - Sleep Suit Bag 3.5 Tog - CLEARANCE

$99.99 NZD $119.95 NZD
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Ergopouch - Sleep Suit Bag 3.5 Tog - CLEARANCE $99.99 NZD $119.95 NZD
Petit Pretzel / 8-24 Months Bon Appetit / 8-24 Months Pink Daisies / 8-24 Months Dragonflies / 8-24 Months Willow / 8-24 Months
EZI SUN ROLLER is a sunshade that is placed on your car window. Protect your child from heat and sun.
Ezimoov - Car Window Shade | 2 Pack

Ezimoov - Car Window Shade | 2 Pack

$39.95 NZD
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Ezimoov - Car Window Shade | 2 Pack $39.95 NZD
Sale
The Ezi Snack 2-in-1 Stroller Organizer is designed to simplify your outings with baby, keeping both snacks and small essentials close at hand.
Ezimoov - Pram and Stroller Organiser

Ezimoov - Pram and Stroller Organiser

$44.99 NZD $54.99 NZD
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Ezimoov - Pram and Stroller Organiser $44.99 NZD $54.99 NZD
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Fabelab - Animal Rattles

Fabelab - Animal Rattles

Sold Out
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Fabelab - Animal Rattles Sold Out
Bear Honey
Franjos Kitchen - Blood Orange Hydration Powder

Franjos Kitchen - Blood Orange Hydration Powder

$69.95 NZD
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Franjos Kitchen - Blood Orange Hydration Powder $69.95 NZD
Sale
Mint green box of franjos Kitchen Breastfeeding Mama Tea on a white background
Franjos Kitchen - Breastfeeding Mama Tea

Franjos Kitchen - Breastfeeding Mama Tea

$29.95 NZD $39.95 NZD
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Franjos Kitchen - Breastfeeding Mama Tea $29.95 NZD $39.95 NZD
Franjos Kitchen - Chocolate Chip Mama Biscuits

Franjos Kitchen - Chocolate Chip Mama Biscuits

$34.95 NZD
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Franjos Kitchen - Chocolate Chip Mama Biscuits $34.95 NZD
Green packaging of Franjos Kitchen biscuits on a white background
Franjos Kitchen - GLUTEN FREE Choc Chip Mama Biscuits

Franjos Kitchen - GLUTEN FREE Choc Chip Mama Biscuits

$34.95 NZD
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Franjos Kitchen - GLUTEN FREE Choc Chip Mama Biscuits $34.95 NZD
Sale
Franjos Kitchen - GLUTEN FREE Currant & Coconut Mama Biscuits

Franjos Kitchen - GLUTEN FREE Currant & Coconut Mama Biscuits

$15.99 NZD $34.95 NZD
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Franjos Kitchen - GLUTEN FREE Currant & Coconut Mama Biscuits $15.99 NZD $34.95 NZD
Franjos Kitchen - Mixed Berry & Coconut Hydration Powder

Franjos Kitchen - Mixed Berry & Coconut Hydration Powder

Sold Out
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Franjos Kitchen - Mixed Berry & Coconut Hydration Powder Sold Out
Sale
Box of Franjos Kitchen tea for the mum hustle on a white background
Franjos Kitchen - Pick Me Up Mama Tea

Franjos Kitchen - Pick Me Up Mama Tea

$24.99 NZD $39.95 NZD
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Franjos Kitchen - Pick Me Up Mama Tea $24.99 NZD $39.95 NZD
Sale
Franjos Kitchen - Raspberry & White Choc Mama Biscuits

Franjos Kitchen - Raspberry & White Choc Mama Biscuits

$24.95 NZD $34.95 NZD
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Franjos Kitchen - Raspberry & White Choc Mama Biscuits $24.95 NZD $34.95 NZD
Franjos Kitchen - Triple Choc Mama Biscuits

Franjos Kitchen - Triple Choc Mama Biscuits

$34.95 NZD
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Franjos Kitchen - Triple Choc Mama Biscuits $34.95 NZD
Frankie Apothecary Soothing Bath Soak
Frankie Apothecary - Colloidal Oat Itacy Bath Soak - 250gm

Frankie Apothecary - Colloidal Oat Itacy Bath Soak - 250gm

$21.99 NZD
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Frankie Apothecary - Colloidal Oat Itacy Bath Soak - 250gm $21.99 NZD
Frankie Apothecary - Kawakawa Body Oil

Frankie Apothecary - Kawakawa Body Oil

from $25.99 NZD
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Frankie Apothecary - Kawakawa Body Oil from $25.99 NZD
6 Pink Silicone Pacifiers designed to mimic the breastfeeding style from babies 0-18 months.
Frigg - 6 Pack Latex Pacifiers

Frigg - 6 Pack Latex Pacifiers

$49.95 NZD
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Frigg - 6 Pack Latex Pacifiers $49.95 NZD
Cinnamon Charm / Size 1 (0-6M) Endless Sea / Size 1 (0-6M) Blooming Love / Size 1 (0-6M)
6 Beige Silicone Pacifiers designed to mimic the breastfeeding style from babies 0-18 months.
Frigg - 6 Pack Silicone Pacifiers

Frigg - 6 Pack Silicone Pacifiers

$49.95 NZD
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Frigg - 6 Pack Silicone Pacifiers $49.95 NZD
Cinnamon Charm / Size 1 (0-6M) Endless Sea / Size 1 (0-6M) Blooming Love / Size 1 (0-6M)
Frigg - Latex Daisy Pacifier Twin Pack

Frigg - Latex Daisy Pacifier Twin Pack

$23.95 NZD
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Frigg - Latex Daisy Pacifier Twin Pack $23.95 NZD
Sage / SIZE 1 (0-6 MONTHS) Glacier Blue / SIZE 1 (0-6 MONTHS) French Grey / SIZE 1 (0-6 MONTHS) Chamomile / SIZE 1 (0-6 MONTHS) Cotton Candy / SIZE 1 (0-6 MONTHS) Pink Cream Poppy / SIZE 1 (0-6 MONTHS) Biscuit / SIZE 1 (0-6 MONTHS) Frigg Peony / SIZE 1 (0-6 MONTHS) Desert / SIZE 1 (0-6 MONTHS) Cream Poppy / SIZE 1 (0-6 MONTHS) Cream Lupine / SIZE 1 (0-6 MONTHS) Willow / SIZE 1 (0-6 MONTHS) Aurora / SIZE 1 (0-6 MONTHS) Pale Daffodil / SIZE 1 (0-6 MONTHS) Cream / SIZE 1 (0-6 MONTHS) Blush / SIZE 1 (0-6 MONTHS) Soft Lilac / SIZE 1 (0-6 MONTHS) Powder Blue / SIZE 1 (0-6 MONTHS) Lilypad / SIZE 1 (0-6 MONTHS) Sea Foam / SIZE 1 (0-6 MONTHS) Cappuccino / SIZE 1 (0-6 MONTHS) Frigg Acorn / SIZE 1 (0-6 MONTHS) Breeze / SIZE 1 (0-6 MONTHS)
Frigg - Latex Daisy Pacifier Twin Pack | Glow in The Dark

Frigg - Latex Daisy Pacifier Twin Pack | Glow in The Dark

$24.95 NZD
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Frigg - Latex Daisy Pacifier Twin Pack | Glow in The Dark $24.95 NZD
Blush/Cream / Size 1 (0-6 Months) Cream French Grey / Size 1 (0-6 Months) Night Gray / Size 1 (0-6 Months) Night Blush / Size 1 (0-6 Months) Croissant / Size 1 (0-6 Months) Portobello / Size 1 (0-6 Months) French Grey/Portobello / Size 1 (0-6 Months)
Frigg - Latex Pacifier Twin Pack | Fairytale Collection

Frigg - Latex Pacifier Twin Pack | Fairytale Collection

$23.95 NZD
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Frigg - Latex Pacifier Twin Pack | Fairytale Collection $23.95 NZD
Thumbelina / Size 1 (0-6 months) Clumsy Hans / Size 1 (0-6 months) The Emperor's New Clothes / Size 1 (0-6 months) Ol Lukoie / Size 1 (0-6 months) Little Mermaid/Thumbelina / Size 1 (0-6 months) Ugly Duckling/Little Match Girl / Size 2 (6-18 months) Ugly Duckling/Ol Lukoie / Size 2 (6-18 months) Clumsy Hans/Emperor's New Clothes / Size 1 (0-6 months) Snow Queen/Princess and the Pea / Size 1 (0-6 months)
Frigg - Latex Pacifier Twin Pack | Viking Collection

Frigg - Latex Pacifier Twin Pack | Viking Collection

$23.95 NZD
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Frigg - Latex Pacifier Twin Pack | Viking Collection $23.95 NZD
Frigg - Latex Rope Pacifier Twin Pack

Frigg - Latex Rope Pacifier Twin Pack

$23.95 NZD
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Frigg - Latex Rope Pacifier Twin Pack $23.95 NZD
Rope Powder Blue / Size 1 (0-6 Months) Rope Sage / Size 1 (0-6 Months) Rope Ocean View / Size 1 (0-6 Months) Rope French Grey / Size 1 (0-6 Months) Rope Blush / Size 1 (0-6 Months) Rope Croissant/Olive / Size 1 (0-6 Months) Rope Twilight Mauve / Size 1 (0-6 Months) Portobello / Size 1 (0-6 Months) Olive / Size 1 (0-6 Months) Rope Baby Pink / Size 1 (0-6 Months) Rope Soft Lilac / Size 1 (0-6 Months) Vintage Green / Size 1 (0-6 Months)
Frigg - Latex Rope Pacifier Twin Pack | Glow in The Dark

Frigg - Latex Rope Pacifier Twin Pack | Glow in The Dark

$24.95 NZD
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Frigg - Latex Rope Pacifier Twin Pack | Glow in The Dark $24.95 NZD
Blush Night / Size 1 (0-6 Months) Sage Night / Size 1 (0-6 Months) Cream Night / Size 1 (0-6 Months) Stone Blue Night / Size 1 (0-6 Months)
Frigg - Silicone Daisy Pacifier Twin Pack

Frigg - Silicone Daisy Pacifier Twin Pack

$23.95 NZD
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Frigg - Silicone Daisy Pacifier Twin Pack $23.95 NZD
Chamomile / SIZE 1 (0-6 MONTHS) Breeze / SIZE 1 (0-6 MONTHS) Soft Lilac / SIZE 1 (0-6 MONTHS) Soft Lilac/Daffodil / SIZE 1 (0-6 MONTHS) Pink Cream/Cream / SIZE 1 (0-6 MONTHS) Cream/Lupine / SIZE 1 (0-6 MONTHS) Sage / SIZE 1 (0-6 MONTHS) Blush / SIZE 1 (0-6 MONTHS) Powder Blue / SIZE 1 (0-6 MONTHS) Lilypad / SIZE 1 (0-6 MONTHS) Baby Pink / SIZE 1 (0-6 MONTHS) Powder Blush / SIZE 1 (0-6 MONTHS) French Grey / SIZE 1 (0-6 MONTHS)
Blush SIlicone
Frigg - Silicone Daisy Pacifier Twin Pack | Glow in The Dark

Frigg - Silicone Daisy Pacifier Twin Pack | Glow in The Dark

$24.95 NZD
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Frigg - Silicone Daisy Pacifier Twin Pack | Glow in The Dark $24.95 NZD
Grey Night / Size 1 (0-6 Months) Blush Night / Size 1 (0-6 Months) Croissant Night / Size 1 (0-6 Months) Portobello Night / Size 1 (0-6 Months) Cream Night / Size 1 (0-6 Months)
Sale
Frigg - Silicone Pacifier Twin Pack | Fairytale Collection

Frigg - Silicone Pacifier Twin Pack | Fairytale Collection

$18.95 NZD $23.95 NZD
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Frigg - Silicone Pacifier Twin Pack | Fairytale Collection $18.95 NZD $23.95 NZD
Clumsy Hans / Size 1 (0-6 Months) Ugly Duckling/Little Match Girl / Size 1 (0-6 Months) The Emperor's New Clothes / Size 1 (0-6 Months) Ugly Duckling/Ol Lukoie / Size 1 (0-6 Months) Little Mermaid / Size 1 (0-6 Months) Thumbelina / Size 1 (0-6 Months) Ol Lukoie / Size 1 (0-6 Months) Little Mermaid/Thumbelina / Size 1 (0-6 Months) Snow Queen/Princess and The Pea / Size 1 (0-6 Months)
Two baby soothers, one blue and one light gray, with beige centers on a white background.
Frigg - Silicone Pacifier Twin Pack | Viking Collection

Frigg - Silicone Pacifier Twin Pack | Viking Collection

$23.95 NZD
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Frigg - Silicone Pacifier Twin Pack | Viking Collection $23.95 NZD
Sold Out
Fubbles - Big Bubble Fan

Fubbles - Big Bubble Fan

Sold Out
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Fubbles - Big Bubble Fan Sold Out
Sale
Fuel Baby - Additional Sized Anti-Colic Teats

Fuel Baby - Additional Sized Anti-Colic Teats

$2.50 NZD $12.99 NZD
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Fuel Baby - Additional Sized Anti-Colic Teats $2.50 NZD $12.99 NZD
Funny Mat - Reusable Colouring Mat

Funny Mat - Reusable Colouring Mat

$10.50 NZD
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Funny Mat - Reusable Colouring Mat $10.50 NZD
Sale
GoBe - Large Snack Spinner

GoBe - Large Snack Spinner

$49.95 NZD $59.95 NZD
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GoBe - Large Snack Spinner $49.95 NZD $59.95 NZD
Coral Mint Blue Purple
Sale
GoBe - Lunchbox

GoBe - Lunchbox

$59.95 NZD $69.95 NZD
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GoBe - Lunchbox $59.95 NZD $69.95 NZD
Blueberry Blue Pink Watermelon
Sale
GoBeSmallSnackSpinner-Mint
GoBe - Small Snack Spinner

GoBe - Small Snack Spinner

$39.95 NZD $49.95 NZD
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GoBe - Small Snack Spinner $39.95 NZD $49.95 NZD
Grey Coral Mint Green
Grin - Baby Silicone Finger Brush 2pk

Grin - Baby Silicone Finger Brush 2pk

$5.95 NZD
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Grin - Baby Silicone Finger Brush 2pk $5.95 NZD
Grin - Kids 100% Recycled Dental Flossers

Grin - Kids 100% Recycled Dental Flossers

$6.95 NZD
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Grin - Kids 100% Recycled Dental Flossers $6.95 NZD
Grin - Kids 100% Recycled Toothbrush

Grin - Kids 100% Recycled Toothbrush

$5.95 NZD
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Grin - Kids 100% Recycled Toothbrush $5.95 NZD
Pink Blue
Grin - Kids Natural Toothpaste with Fluoride 70g

Grin - Kids Natural Toothpaste with Fluoride 70g

$6.95 NZD
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Grin - Kids Natural Toothpaste with Fluoride 70g $6.95 NZD
Grin - Kids Strawberry Natural Toothpaste 70g

Grin - Kids Strawberry Natural Toothpaste 70g

$6.95 NZD
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Grin - Kids Strawberry Natural Toothpaste 70g $6.95 NZD
Growbright - Airnest Junior Pillow

Growbright - Airnest Junior Pillow

$84.00 NZD
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Growbright - Airnest Junior Pillow $84.00 NZD
Growbright - Airnest Nursing Pillow

Growbright - Airnest Nursing Pillow

$159.00 NZD
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Growbright - Airnest Nursing Pillow $159.00 NZD
Sale
Gummee - Molar Mallet

Gummee - Molar Mallet

$9.99 NZD $22.95 NZD
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Gummee - Molar Mallet $9.99 NZD $22.95 NZD
Sale
Gummee - Link n Teether

Gummee - Link n Teether

$10.99 NZD $28.95 NZD
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Gummee - Link n Teether $10.99 NZD $28.95 NZD
Sale
Gummee Glove - Baby Teether 3-6M

Gummee Glove - Baby Teether 3-6M

$15.99 NZD $32.95 NZD
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Gummee Glove - Baby Teether 3-6M $15.99 NZD $32.95 NZD
Sale
gummee glove teething mitt for babies 6months + to help with teething.
Gummee Glove - Teething Baby 6M+

Gummee Glove - Teething Baby 6M+

$19.99 NZD $35.99 NZD
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Gummee Glove - Teething Baby 6M+ $19.99 NZD $35.99 NZD
Sale
Gummee Glove - Teething Ring

Gummee Glove - Teething Ring

$3.99 NZD $11.95 NZD
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Gummee Glove - Teething Ring $3.99 NZD $11.95 NZD