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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Products

Sale
Fabelab - Animal Rattles

Fabelab - Animal Rattles

$14.95 NZD $26.95 NZD
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Fabelab - Animal Rattles $14.95 NZD $26.95 NZD
Bear Honey Unicorn Natural Cat Foggy Bunny Icy Grey Bear Ochre Bunny Mauve
Sale
Fabelab - Baby Cuddly Doll

Fabelab - Baby Cuddly Doll

$19.90 NZD $31.90 NZD
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Fabelab - Baby Cuddly Doll $19.90 NZD $31.90 NZD
Olive Cinnamon Blue Spruce Ochre Peru
Sale
Fabelab - Buddy Bears Organic

Fabelab - Buddy Bears Organic

$38.00 NZD $58.00 NZD
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Fabelab - Buddy Bears Organic $38.00 NZD $58.00 NZD
Bunny LightGray Unicorn Ivory Fox Clay
Sale
Fabelab - Doll Bedding

Fabelab - Doll Bedding

$27.00 NZD $37.00 NZD
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Fabelab - Doll Bedding $27.00 NZD $37.00 NZD
Cloud Blue Leaf Green
Sale
Fabelab - Rainbow Blanket

Fabelab - Rainbow Blanket

$60.00 NZD $139.00 NZD
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Fabelab - Rainbow Blanket $60.00 NZD $139.00 NZD
Feeding Friend - Portable Nursing & Feeding Pillow

Feeding Friend - Portable Nursing & Feeding Pillow

$89.95 NZD
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Feeding Friend - Portable Nursing & Feeding Pillow $89.95 NZD
Grey
Fly Legs Up- My Flight Hammock

Fly Legs Up- My Flight Hammock

$129.95 NZD
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Fly Legs Up- My Flight Hammock $129.95 NZD
Franjos Kitchen - Hydration Powder Single Sachet

Franjos Kitchen - Hydration Powder Single Sachet

$5.50 NZD
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Franjos Kitchen - Hydration Powder Single Sachet $5.50 NZD
Franjos Kitchen - Blood Orange Hydration Powder

Franjos Kitchen - Blood Orange Hydration Powder

$72.00 NZD
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Franjos Kitchen - Blood Orange Hydration Powder $72.00 NZD
Franjos Kitchen - Blood Orange On-The-Go Hydration Box

Franjos Kitchen - Blood Orange On-The-Go Hydration Box

$49.00 NZD
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Franjos Kitchen - Blood Orange On-The-Go Hydration Box $49.00 NZD
Franjos Kitchen Chocolate Chip Cookies
Franjos Kitchen - Chocolate Chip Tanker Topper Biscuits

Franjos Kitchen - Chocolate Chip Tanker Topper Biscuits

$29.95 NZD
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Franjos Kitchen - Chocolate Chip Tanker Topper Biscuits $29.95 NZD
Franjos Kitchen - Mixed Berry & Coconut Hydration Powder

Franjos Kitchen - Mixed Berry & Coconut Hydration Powder

$72.00 NZD
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Franjos Kitchen - Mixed Berry & Coconut Hydration Powder $72.00 NZD
Franjos Kitchen - On-the-Go Mixed Berry Hydration Box

Franjos Kitchen - On-the-Go Mixed Berry Hydration Box

$49.00 NZD
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Franjos Kitchen - On-the-Go Mixed Berry Hydration Box $49.00 NZD
Frankie Apothecary - Kawakawa Balm - Eczema and Nappy Rash

Frankie Apothecary - Kawakawa Balm - Eczema and Nappy Rash

from $39.00 NZD
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Frankie Apothecary - Kawakawa Balm - Eczema and Nappy Rash from $39.00 NZD
Frankie Apothecary - Natural Sun Defence SPF40

Frankie Apothecary - Natural Sun Defence SPF40

from $35.00 NZD
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Frankie Apothecary - Natural Sun Defence SPF40 from $35.00 NZD
Frigg - 6 Pack Latex Pacifiers

Frigg - 6 Pack Latex Pacifiers

$49.95 NZD
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Frigg - 6 Pack Latex Pacifiers $49.95 NZD
Cinnamon Charm / Size 1 (0-6M) Endless Sea / Size 1 (0-6M) Blooming Love / Size 1 (0-6M)
Frigg - 6 Pack Silicone Pacifiers

Frigg - 6 Pack Silicone Pacifiers

$49.95 NZD
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Frigg - 6 Pack Silicone Pacifiers $49.95 NZD
Cinnamon Charm / Size 1 (0-6M) Endless Sea / Size 1 (0-6M) Blooming Love / Size 1 (0-6M)
Sale
Frigg - Classic Natural Rubber Pacifier Twin Pack

Frigg - Classic Natural Rubber Pacifier Twin Pack

$12.95 NZD $22.95 NZD
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Frigg - Classic Natural Rubber Pacifier Twin Pack $12.95 NZD $22.95 NZD
Powder Blush / SIZE 1 (0-6 MONTHS) Baked Clay / SIZE 1 (0-6 MONTHS)
Frigg - Daisy Natural Rubber Pacifier Twin Pack

Frigg - Daisy Natural Rubber Pacifier Twin Pack

$22.95 NZD
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Frigg - Daisy Natural Rubber Pacifier Twin Pack $22.95 NZD
Chamomile / SIZE 1 (0-6 MONTHS) Cotton Candy / SIZE 1 (0-6 MONTHS) Pink Cream Poppy / SIZE 1 (0-6 MONTHS) Biscuit / SIZE 1 (0-6 MONTHS) Frigg Peony / SIZE 1 (0-6 MONTHS) Desert / SIZE 1 (0-6 MONTHS) Cream Poppy / SIZE 1 (0-6 MONTHS) Cream Lupine / SIZE 1 (0-6 MONTHS) Willow / SIZE 1 (0-6 MONTHS) Aurora / SIZE 1 (0-6 MONTHS) Pale Daffodil / SIZE 1 (0-6 MONTHS) Sage / SIZE 1 (0-6 MONTHS) Cream / SIZE 1 (0-6 MONTHS) Blush / SIZE 1 (0-6 MONTHS) Soft Lilac / SIZE 1 (0-6 MONTHS) Powder Blue / SIZE 1 (0-6 MONTHS) Lilypad / SIZE 1 (0-6 MONTHS) Sea Foam / SIZE 1 (0-6 MONTHS) Glacier Blue / SIZE 1 (0-6 MONTHS) French Grey / SIZE 1 (0-6 MONTHS) Cappuccino / SIZE 1 (0-6 MONTHS) Frigg Acorn / SIZE 1 (0-6 MONTHS) Breeze / SIZE 1 (0-6 MONTHS)
Frigg - Daisy Natural Rubber Pacifier Twin Pack Glow in The Dark

Frigg - Daisy Natural Rubber Pacifier Twin Pack Glow in The Dark

$23.50 NZD
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Frigg - Daisy Natural Rubber Pacifier Twin Pack Glow in The Dark $23.50 NZD
French Grey/Portobello / Size 1 (0-6 Months) Blush/Cream / Size 1 (0-6 Months) Cream French Grey / Size 1 (0-6 Months) Night Gray / Size 1 (0-6 Months) Night Blush / Size 1 (0-6 Months) Croissant / Size 1 (0-6 Months) Portobello / Size 1 (0-6 Months)
Blush SIlicone
Frigg - Daisy Silicone Pacifier Glow in The Dark Twin Pack

Frigg - Daisy Silicone Pacifier Glow in The Dark Twin Pack

$23.50 NZD
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Frigg - Daisy Silicone Pacifier Glow in The Dark Twin Pack $23.50 NZD
Grey Night / Size 1 (0-6 Months) Blush Night / Size 1 (0-6 Months) Croissant Night / Size 1 (0-6 Months) Portobello Night / Size 1 (0-6 Months) Cream Night / Size 1 (0-6 Months)
Frigg - Daisy Silicone Pacifier Twin Pack

Frigg - Daisy Silicone Pacifier Twin Pack

$22.95 NZD
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Frigg - Daisy Silicone Pacifier Twin Pack $22.95 NZD
Soft Lilac / SIZE 1 (0-6 MONTHS) Soft Lilac/Daffodil / SIZE 1 (0-6 MONTHS) Pink Cream/Cream / SIZE 1 (0-6 MONTHS) Cream/Lupine / SIZE 1 (0-6 MONTHS) Sage / SIZE 1 (0-6 MONTHS) Blush / SIZE 1 (0-6 MONTHS) Powder Blue / SIZE 1 (0-6 MONTHS) Lilypad / SIZE 1 (0-6 MONTHS) Baby Pink / SIZE 1 (0-6 MONTHS) Powder Blush / SIZE 1 (0-6 MONTHS) French Grey / SIZE 1 (0-6 MONTHS)
Frigg - Fairytale Natural Rubber/Latex Pacifier Twin Pack

Frigg - Fairytale Natural Rubber/Latex Pacifier Twin Pack

$22.95 NZD
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Frigg - Fairytale Natural Rubber/Latex Pacifier Twin Pack $22.95 NZD
Thumbelina / Size 1 (0-6 months) Clumsy Hans / Size 1 (0-6 months) The Emperor's New Clothes / Size 1 (0-6 months) Ol Lukoie / Size 1 (0-6 months) Little Mermaid/Thumbelina / Size 1 (0-6 months) Ugly Duckling/Little Match Girl / Size 2 (6-18 months) Ugly Duckling/Ol Lukoie / Size 2 (6-18 months) Clumsy Hans/Emperor's New Clothes / Size 1 (0-6 months)
Frigg - Fairytale Silicone Pacifier Twin Pack

Frigg - Fairytale Silicone Pacifier Twin Pack

$22.95 NZD
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Frigg - Fairytale Silicone Pacifier Twin Pack $22.95 NZD
Little Mermaid / Size 1 (0-6 Months) Clumsy Hans / Size 1 (0-6 Months) Thumbelina / Size 1 (0-6 Months) The Emperor's New Clothes / Size 1 (0-6 Months) Ol Lukoie / Size 1 (0-6 Months) Little Mermaid/Thumbelina / Size 1 (0-6 Months) Ugly Duckling/Little Match Girl / Size 1 (0-6 Months) Ugly Duckling/Ol Lukoie / Size 1 (0-6 Months) Snow Queen/Princess and The Pea / Size 1 (0-6 Months)
Frigg - Rope Natural Rubber Pacifier Twin Pack

Frigg - Rope Natural Rubber Pacifier Twin Pack

$22.95 NZD
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Frigg - Rope Natural Rubber Pacifier Twin Pack $22.95 NZD
Rope Powder Blue / Size 1 (0-6 Months) Rope Sage / Size 1 (0-6 Months) Rope Ocean View / Size 1 (0-6 Months) Rope French Gray / Size 1 (0-6 Months) Rope Blush / Size 1 (0-6 Months) Rope Croissant/Olive / Size 1 (0-6 Months) Rope Twilight Mauve / Size 1 (0-6 Months) Portobello / Size 1 (0-6 Months) Olive / Size 1 (0-6 Months) Rope Baby Pink / Size 1 (0-6 Months) Rope Soft Lilac / Size 1 (0-6 Months) Vintage Green / Size 1 (0-6 Months)
Frigg - Rope Night - Natural Rubber Pacifier Twin Pack

Frigg - Rope Night - Natural Rubber Pacifier Twin Pack

$23.50 NZD
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Frigg - Rope Night - Natural Rubber Pacifier Twin Pack $23.50 NZD
Blush Night / Size 1 (0-6 Months) Sage Night / Size 1 (0-6 Months) Cream Night / Size 1 (0-6 Months) Stone Blue Night / Size 1 (0-6 Months)
Fubbles - Big Bubble Fan

Fubbles - Big Bubble Fan

$24.95 NZD
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Fubbles - Big Bubble Fan $24.95 NZD
Fubbles - Mini Bubble Machine

Fubbles - Mini Bubble Machine

$24.95 NZD
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Fubbles - Mini Bubble Machine $24.95 NZD
Pink Blue Red
Fubbles - No Spill Bubble Mini Tumbler

Fubbles - No Spill Bubble Mini Tumbler

$7.95 NZD
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Fubbles - No Spill Bubble Mini Tumbler $7.95 NZD
Fubbles - No Spill Bubble Tumbler

Fubbles - No Spill Bubble Tumbler

$19.95 NZD
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Fubbles - No Spill Bubble Tumbler $19.95 NZD
Fubbles- Bubble Blaster

Fubbles- Bubble Blaster

$17.95 NZD
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Fubbles- Bubble Blaster $17.95 NZD
Sale
Fuel Baby - Additional Sized Anti-Colic Teats

Fuel Baby - Additional Sized Anti-Colic Teats

$2.50 NZD $12.99 NZD
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Fuel Baby - Additional Sized Anti-Colic Teats $2.50 NZD $12.99 NZD
GoBe - Large Snack Spinner

GoBe - Large Snack Spinner

$59.95 NZD
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GoBe - Large Snack Spinner $59.95 NZD
Coral Blue Purple Mint
GoBe - Small Snack Spinner

GoBe - Small Snack Spinner

$49.95 NZD
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GoBe - Small Snack Spinner $49.95 NZD
Blue Coral Grey Mint Green
Grin - Baby Silicone Finger Brush 2pk

Grin - Baby Silicone Finger Brush 2pk

$5.95 NZD
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Grin - Baby Silicone Finger Brush 2pk $5.95 NZD
Grin - Kids 100% Recycled Dental Flossers

Grin - Kids 100% Recycled Dental Flossers

$6.95 NZD
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Grin - Kids 100% Recycled Dental Flossers $6.95 NZD
Grin - Kids 100% Recycled Toothbrush

Grin - Kids 100% Recycled Toothbrush

$5.95 NZD
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Grin - Kids 100% Recycled Toothbrush $5.95 NZD
Blue Pink
Grin - Kids Berry-licious with Fluoride Natural Toothpaste 70g

Grin - Kids Berry-licious with Fluoride Natural Toothpaste 70g

$6.95 NZD
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Grin - Kids Berry-licious with Fluoride Natural Toothpaste 70g $6.95 NZD
Grin - Kids Strawberry Natural Toothpaste 70g

Grin - Kids Strawberry Natural Toothpaste 70g

$6.95 NZD
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Grin - Kids Strawberry Natural Toothpaste 70g $6.95 NZD
Growbright - Airnest Junior Pillow

Growbright - Airnest Junior Pillow

$84.00 NZD
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Growbright - Airnest Junior Pillow $84.00 NZD
Growbright - Airnest Nursing Pillow

Growbright - Airnest Nursing Pillow

$159.00 NZD
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Growbright - Airnest Nursing Pillow $159.00 NZD
Growbright - Standard 2x Pillowcase

Growbright - Standard 2x Pillowcase

$59.00 NZD
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Growbright - Standard 2x Pillowcase $59.00 NZD
Pink Grey White
Sale
Gummee - Molar Mallet

Gummee - Molar Mallet

$10.00 NZD $22.95 NZD
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Gummee - Molar Mallet $10.00 NZD $22.95 NZD
Sale
Gummee - 'Anti Scratch' Teething Mitts, 0-3 months

Gummee - 'Anti Scratch' Teething Mitts, 0-3 months

$19.95 NZD $24.95 NZD
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Gummee - 'Anti Scratch' Teething Mitts, 0-3 months $19.95 NZD $24.95 NZD
Sale
Gummee - Link n Teether

Gummee - Link n Teether

$10.00 NZD $28.95 NZD
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Gummee - Link n Teether $10.00 NZD $28.95 NZD
Sale
Gummee Glove - Baby Teether 3-6m

Gummee Glove - Baby Teether 3-6m

$10.00 NZD $32.95 NZD
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Gummee Glove - Baby Teether 3-6m $10.00 NZD $32.95 NZD
Sale
Gummee Glove - Teething Baby 6M+

Gummee Glove - Teething Baby 6M+

$10.00 NZD $35.99 NZD
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Gummee Glove - Teething Baby 6M+ $10.00 NZD $35.99 NZD
Sale
Gummee Glove - Teething Ring

Gummee Glove - Teething Ring

$5.00 NZD $11.95 NZD
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Gummee Glove - Teething Ring $5.00 NZD $11.95 NZD