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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Products

Sale
Charlie Banana - Reusable Swim Diaper

Charlie Banana - Reusable Swim Diaper

$10.00 NZD $19.90 NZD
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Charlie Banana - Reusable Swim Diaper $10.00 NZD $19.90 NZD
Sale
Cherub Baby - On The Go Food Pouches LARGE 10 Pack

Cherub Baby - On The Go Food Pouches LARGE 10 Pack

$24.95 NZD $29.95 NZD
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Cherub Baby - On The Go Food Pouches LARGE 10 Pack $24.95 NZD $29.95 NZD
Pink & Orange Blue & Green
Box of Cherub Baby breast milk storage bags on a white background
Cherub Baby - ThermoSensor Re-usable Breast Milk Bags

Cherub Baby - ThermoSensor Re-usable Breast Milk Bags

$29.95 NZD
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Cherub Baby - ThermoSensor Re-usable Breast Milk Bags $29.95 NZD
Cherub Baby -Reusable On the Go Mini Food Pouches 10pk

Cherub Baby -Reusable On the Go Mini Food Pouches 10pk

$24.95 NZD
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Cherub Baby -Reusable On the Go Mini Food Pouches 10pk $24.95 NZD
Pink & Orange Blue & Green
Chino Club - Insulated Smoothie Cup

Chino Club - Insulated Smoothie Cup

$44.95 NZD
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Chino Club - Insulated Smoothie Cup $44.95 NZD
Happy Fruits Pink Daisy Happy Suns Moana
Sale
Classical Child - Silicone Beach Bucket & Toys Set

Classical Child - Silicone Beach Bucket & Toys Set

$44.95 NZD $79.95 NZD
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Classical Child - Silicone Beach Bucket & Toys Set $44.95 NZD $79.95 NZD
Sale
Classical Child - Silicone Dummy Size 1 (0-6 months)

Classical Child - Silicone Dummy Size 1 (0-6 months)

$6.00 NZD $12.95 NZD
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Classical Child - Silicone Dummy Size 1 (0-6 months) $6.00 NZD $12.95 NZD
Grey Blush Mustard Denim Blue Nougat Vanilla
Sale
Classical Child - Silicone Dummy Size 2 (6 months+)

Classical Child - Silicone Dummy Size 2 (6 months+)

$6.00 NZD $12.95 NZD
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Classical Child - Silicone Dummy Size 2 (6 months+) $6.00 NZD $12.95 NZD
Blush Mustard Grey Desert Rose Nougat Vanilla White
Clearinse - Nasal Aspirator

Clearinse - Nasal Aspirator

$99.95 NZD
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Clearinse - Nasal Aspirator $99.95 NZD
Beige woven baby crib with divided sections on a white background
Cleva Mama - Changing Caddy Organiser

Cleva Mama - Changing Caddy Organiser

$63.00 NZD
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Cleva Mama - Changing Caddy Organiser $63.00 NZD
Clevamama junior pillow with purple label on a white background
Cleva Mama - ClevaFoam Junior Pillow

Cleva Mama - ClevaFoam Junior Pillow

$89.95 NZD
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Cleva Mama - ClevaFoam Junior Pillow $89.95 NZD
Clevamama Clevafoam Elevated Support packaging with a baby on a white background
Cleva Mama - ClevaFoam Plus Elevated Support

Cleva Mama - ClevaFoam Plus Elevated Support

$149.95 NZD
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Cleva Mama - ClevaFoam Plus Elevated Support $149.95 NZD
Clevamama Clevafoam toddler pillow packaging on a white background
Cleva Mama - ClevaFoam Toddler Pillow

Cleva Mama - ClevaFoam Toddler Pillow

$75.00 NZD
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Cleva Mama - ClevaFoam Toddler Pillow $75.00 NZD
Colour Me Kids - Wash Away Markers

Colour Me Kids - Wash Away Markers

$19.99 NZD
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Colour Me Kids - Wash Away Markers $19.99 NZD
Coloring mat with markers and a red pencil case on a white background
Colour Me Kids - Washable Colouring In Solo Mat Kits

Colour Me Kids - Washable Colouring In Solo Mat Kits

$39.99 NZD
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Colour Me Kids - Washable Colouring In Solo Mat Kits $39.99 NZD
Colour Me Kids Merry Magic colouring in tablecloth packaging with Christmas-themed illustrations.
Colour Me Kids - Washable Colouring In Tablecloth Set

Colour Me Kids - Washable Colouring In Tablecloth Set

$74.99 NZD
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Colour Me Kids - Washable Colouring In Tablecloth Set $74.99 NZD
Constructive Eating - Construction 3 Piece Cutlery Package

Constructive Eating - Construction 3 Piece Cutlery Package

$26.95 NZD
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Constructive Eating - Construction 3 Piece Cutlery Package $26.95 NZD
Constructive Eating - Construction Placemat

Constructive Eating - Construction Placemat

$9.99 NZD
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Constructive Eating - Construction Placemat $9.99 NZD
Constructive Eating - Construction Plate

Constructive Eating - Construction Plate

$32.95 NZD
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Constructive Eating - Construction Plate $32.95 NZD
Constructive Eating - Dinosaur 3 Piece Cutlery Package

Constructive Eating - Dinosaur 3 Piece Cutlery Package

Sold Out
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Constructive Eating - Dinosaur 3 Piece Cutlery Package Sold Out
Constructive Eating - Dinosaur Placemat

Constructive Eating - Dinosaur Placemat

$9.99 NZD
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Constructive Eating - Dinosaur Placemat $9.99 NZD
Constructive Eating - Dinosaur Plate

Constructive Eating - Dinosaur Plate

$32.95 NZD
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Constructive Eating - Dinosaur Plate $32.95 NZD
Constructive Eating - Fairy Garden 3 Piece Cutlery Package

Constructive Eating - Fairy Garden 3 Piece Cutlery Package

$26.95 NZD
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Constructive Eating - Fairy Garden 3 Piece Cutlery Package $26.95 NZD
Constructive Eating - Fairy Garden Placemat

Constructive Eating - Fairy Garden Placemat

$9.99 NZD
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Constructive Eating - Fairy Garden Placemat $9.99 NZD
Constructive Eating - Fairy Garden Plate

Constructive Eating - Fairy Garden Plate

$32.95 NZD
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Constructive Eating - Fairy Garden Plate $32.95 NZD
Constructive Eating - Individual Construction Utensils

Constructive Eating - Individual Construction Utensils

$9.95 NZD
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Constructive Eating - Individual Construction Utensils $9.95 NZD
Constructive Eating - Individual Dinosaur Utensils

Constructive Eating - Individual Dinosaur Utensils

$9.95 NZD
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Constructive Eating - Individual Dinosaur Utensils $9.95 NZD
Constructive Eating - Individual Fairy Garden Utensils

Constructive Eating - Individual Fairy Garden Utensils

$9.95 NZD
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Constructive Eating - Individual Fairy Garden Utensils $9.95 NZD
Pink and blue textured spoon shared as dinosaur on a white background
Constructive Eating - Pink Dino Ankylosaurus Individual Dinosaur Utensils

Constructive Eating - Pink Dino Ankylosaurus Individual Dinosaur Utensils

$9.95 NZD
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Constructive Eating - Pink Dino Ankylosaurus Individual Dinosaur Utensils $9.95 NZD
White and clear humidifier with ' Crane' branding on a white background
Crane - 4 in 1 Top Fill Drop Humidifier w Sound Machine - Clear

Crane - 4 in 1 Top Fill Drop Humidifier w Sound Machine - Clear

$129.95 NZD
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Crane - 4 in 1 Top Fill Drop Humidifier w Sound Machine - Clear $129.95 NZD
Crane - Cool Mist Humidifier + Aroma Diffuser

Crane - Cool Mist Humidifier + Aroma Diffuser

$89.95 NZD
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Crane - Cool Mist Humidifier + Aroma Diffuser $89.95 NZD
Crane - Droplet 1.9L with Vapour Pad Tray - Clear

Crane - Droplet 1.9L with Vapour Pad Tray - Clear

$119.95 NZD
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Crane - Droplet 1.9L with Vapour Pad Tray - Clear $119.95 NZD
Crane - Ultrasonic Personal Humidifier and Aroma Diffuser

Crane - Ultrasonic Personal Humidifier and Aroma Diffuser

$89.95 NZD
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Crane - Ultrasonic Personal Humidifier and Aroma Diffuser $89.95 NZD
Sale
A periwinkle coloured beanie by Crywolf made to fit kids under 5. Perfect for autumn and winter days and made with a Polylana® recyclable fibre
Crywolf - Alpine Beanie

Crywolf - Alpine Beanie

$34.95 NZD $44.95 NZD
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Crywolf - Alpine Beanie $34.95 NZD $44.95 NZD
Periwinkle / Small (52cm) Fern / Small (52cm)
A baby hooded towel with red lobsters on a plain whitebackground.
Crywolf - Baby Hooded Towel

Crywolf - Baby Hooded Towel

$59.95 NZD
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Crywolf - Baby Hooded Towel $59.95 NZD
Little Lobsters Crywolf Lucky Days Lucky Picnic
A pink and white checked book bag for kids books on a plain white background.
Crywolf - Book Bag

Crywolf - Book Bag

$19.95 NZD
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Crywolf - Book Bag $19.95 NZD
Pink Check Green Check Cherry Hearts Dino Club Whale Trail Paradiso
Crywolf - Drink Bottle 400ml

Crywolf - Drink Bottle 400ml

$34.95 NZD
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Crywolf - Drink Bottle 400ml $34.95 NZD
Buttercup Candy Pink Lucky Red Crywolf Deep Sea
Crywolf - Everyday Lunch Bag

Crywolf - Everyday Lunch Bag

$39.95 NZD
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Crywolf - Everyday Lunch Bag $39.95 NZD
Berry Garden Deep Sea Colourblock Lucky Days Pop Colourblock Strawberry Splash
Crywolf - Everywhere Zip Up Towel

Crywolf - Everywhere Zip Up Towel

$79.95 NZD
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Crywolf - Everywhere Zip Up Towel $79.95 NZD
Pink Navy
Crywolf - Hanging Toiletry Bag

Crywolf - Hanging Toiletry Bag

$39.95 NZD
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Crywolf - Hanging Toiletry Bag $39.95 NZD
Strawberry Splash Berry Garden Lucky Days Deep Sea Colourblock Pop Colourblock
Sold Out
A hanging toiletry bag with a khaki and brown design for kids to take away on holiday or to keep their bathroom organised.
Crywolf - Hanging Toiletry Bag | AW25

Crywolf - Hanging Toiletry Bag | AW25

Sold Out
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Crywolf - Hanging Toiletry Bag | AW25 Sold Out
Flower Fields Daisy Floral Move Mountains Catapult
Crywolf - Long Sleeve Swimsuit

Crywolf - Long Sleeve Swimsuit

$69.95 NZD
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Crywolf - Long Sleeve Swimsuit $69.95 NZD
Berry Garden / 1 Years Pop Colourblock / 1 Years Sky Blue Stripe / 1 Years Strawberry Splash / 1 Years
Backpack with light pink and cream checks
Crywolf - Mini Backpack

Crywolf - Mini Backpack

$64.95 NZD
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Crywolf - Mini Backpack $64.95 NZD
Strawberry Splash Berry Garden Deep Sea Colourblock Pop Colourblock Lucky Days Cherry Hearts Pink Check Green Check Dino Club Whale Trail Paradiso
Dark blue backpack with light pink and true pink loveharts that look like cherries
Crywolf - Mini Backpack | Back to School Range

Crywolf - Mini Backpack | Back to School Range

$64.95 NZD
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Crywolf - Mini Backpack | Back to School Range $64.95 NZD
Cherry Hearts Pink Check Green Check Dino Club Whale Trail Paradiso
This Crywolf Packable Duffel is in a purple and white flower design. It is a great size for weekend trips and sleepovers.
Crywolf - Packable Duffel Bag

Crywolf - Packable Duffel Bag

$89.95 NZD
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Crywolf - Packable Duffel Bag $89.95 NZD
Flower Fields Daisy Floral Move Mountains Catapult
Sale
A mauve speckled beanie by Crywolf made to fit kids under 5. Perfect for autumn and winter days and made with a Polylana® recyclable fibre
Crywolf - Pom Pom Beanie

Crywolf - Pom Pom Beanie

$34.95 NZD $44.95 NZD
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Crywolf - Pom Pom Beanie $34.95 NZD $44.95 NZD
Blue Speckle / Small (52cm) Mauve Speckle / Small (52cm)
Crywolf - Wet Bag

Crywolf - Wet Bag

$19.95 NZD
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Crywolf - Wet Bag $19.95 NZD
Berry Garden Strawberry Splash Lucky Days Pop Colourblock Deep Sea Colourblock Move Mountains Catapult Flower Fields Daisy Floral
A white support pillow for mums to feed their baby and also have tummy time.
Cuddle Co - Organic Cotton Feeding & Infant Support Pillow

Cuddle Co - Organic Cotton Feeding & Infant Support Pillow

$77.50 NZD
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Cuddle Co - Organic Cotton Feeding & Infant Support Pillow $77.50 NZD