The Lamaze Grip & Grab Apple toy is perfect for your bub with its easy to grip shape. Designed with soft fabric and crinkly sounds to develop motor skills and auditory stimulation. Soothes your baby's gums with its colourful teething...

Travel-d For When Baby's On The MOO-ve! Now you can get all of our most popular and essential baby products in convenient travel sizes. These are also suitable for carry-on luggage, for when bub is on the MOOve! This also...

The SWADDLE UP Transition Hip Harness Swaddle has been specially designed for babies being treated for Hip Dysplasia. It has been designed with a wider fit at the bottom so that it can be worn over a Hip Dysplasia Harness...

A year-round essential for everyday explorers, the Crywolf Hooded Beach Towel is perfect for beach and pool sessions. Crafted in cotton towelling and featuring a handy front pouch pocket, it’s perfect for keeping little explorers cosy and their treasures close.  Features 100%...

Designed for little wolves on big adventures, the Crywolf Hanging Toiletry Bag makes the perfect travel companion. Thoughtfully crafted to keep all their bathroom essentials organised on the go, it features a removable mirror, zippered internal mesh pockets, multiple compartments,...

A play mat is the perfect spot for your little one to hang out, play, get some tummy time and just relax. The Nestling Quilted Play Mat is perfect for all of the above! Katherine Quinn is an internationally acclaimed...

Straw gone walk-about? Make sure the kids stay hydrated with the B.Box PP straw base spare part, designed for the Tritan Drink Bottle. Available in 600ml length. Phthalates and PVC-free.  STRAW ONLY

Simplify your baby food and breast milk storage with the Haakaa Freezer Tray. Say goodbye to plastic cling wrap and hello to a safe and practical way of freezing food. With 6 compartments, this tray is perfect for purees, homemade...

High quality, industrial grade hearing protection earmuffs designed especially for little ears ages 6 months to mid-teen. Fireworks Live Sport Motor Racing In Flight Travel Live Music Noise Sensitivity adjustable headband and extendable metal arms allow the earmuffs to...

A FRESH TAKE ON DRYING RACKS. From bottles to pacifiers, GRASS holds all your baby accessories as they air dry on the flexible blades that resemble real grass. Water drains into the lower tray, where it's completely contained. And it's...

Let your mini-me sip in style with the Match Your Mumma tumbler, available in Gorgeous Pink or Beautiful Blue. Inspired by the popular mum tumblers, this toddler-sized cup is designed for everyday use with little hands in mind. Durable, leak-proof,...

The Nestling Out & About Change Mat is a must have in your nappy bag! Give your baby a clean and comfortable surface for changing time when out and about. It's waterproof, soft and is easily transportable. With a polyester...

Cleanse your little one from head to toe with Soft Suds Bath & Body Wash - the perfect gentle shampoo and wash. With no sulfates or soap, the Noody all natural, nasty-free formulations are nude, designed especially for young ones,...

The NUK Action Cup accompanies the child from 12 months on when it becomes more active and movement and action are in the foreground. The soft straw is flexible and gentle on the palate and gums. Thanks to the practical...

The perfect water bottle for active kids always on the go! The sports spout bottle offers no-fuss easy flow drinking in this unique ergonomic triangle bottle. Its silicone spout requires no compression, and features a slight valve to prevent spills....

Experience easier driving while keeping a watchful eye on your little one with our HD 1080P baby car camera system. The baby car camera’s  night vision and invisible IR lights make nighttime driving a breeze. The camera and monitor offer...

Lets little kids drink like big kids. The B.Box  training cup is the ideal way for kids to learn to drink from a cup. The training cup mimics the flow of a big kids cup, by funnelling liquids into the...

The Shusher Firefly portable companion is made to illuminate nights with calm and comfort. This sunset nightlight combines the classic Baby Shusher "shush" with a dimmable glow, perfect for winding down or settling back to sleep. Choose from three timer...

Have you lost your Lulla Doll soundbox or maybe it went through the wash? This Lulla Doll soundbox is for our 12-hour doll only.  It will not fit inside the original 8-hour doll. Don't forget!  Lulla has a 12-month warranty...

A handy accessory to have while you are out and about! You are out and about & suddenly you notice your child has done a wee or an accident in their nappy or pants. Simply grab your child's wet bag from...

BUBBLE BUBBLE, FUN ON THE DOUBLE! Boon helps kids whip up the perfect bubble bath with BLOBBLES Bubble Wands. These wands let your little water wizard create loads of fantastic bubbles by blowing or stirring up suds in the tub....

Sleepytot and Dummy Land – A Magical Goodbye to Dummies A heartwarming children's story to help little ones say goodbye to their dummies with confidence and comfort. Saying goodbye to a dummy can be a big milestone for little ones,...

And you never thought leaky pipes could be fun. But Boon PIPES makes bath time a scooping and pouring extravaganza. These fun baby toys come in five shapes that can be used individually or put together to make a chain....

Honeysticks Bath Crayons Triangles are the perfect way to add creativity and fun to bath or shower time. Their unique triangle shape makes them perfect for little hands to hold! Crafted with 100% pure New Zealand Beeswax and Soy Wax....

The Melii Silicone Milk Bottle comes with it's own straw and features a thoughtfully designed shape that supports easy grip for little hands, empowering toddlers to sip with confidence and without assistance.The soft silicone straw is gentle on sensitive gums,...

The Rinö Pro Nasal Aspirator is a gentle yet effective solution for relieving nasal congestion in babies and young children, helping them breathe easier and more comfortably. Designed with 5 adjustable suction levels, it safely removes mucus without causing discomfort,...

How much fun is your toddler going to have at dinner time with their Constructive Fairy Garden Placemat. The 28cm x 43cm Polypropylene placemat features a view of our three Garden Fairies (Allo, Charlie and Willow) near their homes in...

The Nestling XL Double Pocket Wet Bag, is a handy accessory to have while you're out on the go. Our beloved double pocket wet bag in a bigger size! You are out and about & suddenly you notice your child has...

Suitable from birth, The Medescan L'il Booger Buster is an all-natural and safe device that helps to gently clear nasal decongestion for little ones. It comes with two medical-grade silicone tips and two power suction levels that allow you to...

Keep your little one toasty warm this winter! The award winning Hands In & Out sleep sack now comes as a 2 TOG rated sleep sack. The Cozy Toddler suit is a clever evolution of the Sleepy hugs sleep suit...

When kids use their imaginations, healthy food transforms into something they want to eat! Includes 1x Tractor Fork and 1x Tractor Spoon  Safe & Clean: Made in the USA, BPA-free, paint-free, and dishwasher-safe for hassle-free fun.  Playful Design: Textured, easy...

Bring colour mixing to the tub! Honeysticks Bubble Bath Colour Mixing 3pk 220ml transforms bath time into a playful, hands-on experiment in colour and creativity. With three mixable colours and a plant-based formula, kids can create six vibrant shades – all...

From first sips to big kid drinks, the silicone spout cup grabs hydration by the handles, supporting your little one's journey to independent drinking. Leakproof spout lid helps prevent accidental spills Baby-safe, platinum silicone cup and lid Removable lid and...

Dinosaur 3 Piece Cutlery - Constructive Eating Get your children begging to eat their greens at dinner! Pushing around their peas, stabbing their sausages, and spooning in dessert! Clamshell package contains one Dino Fork, one Dino Spoon, and one Dino...

Who said bath time isn't fun? These tubes are a great addition to your bath time routine to make it a fun time with your little one. The tubes suction to the wall and add water-activated motion to the fun...

The LatchLight is a Sleep Friendly Wearable Nightlight made to help get the right latch during the nighttime feedings. Achieving a proper latch can be especially challenging when you're sleep-deprived. LatchLight’s gentle, warm glow minimises sleep disruptions for both you...

Send your little one off on all kinds of adventures with their Tiny Backpack About Friends! Not only are these Tiny backpacks absolutely adorable, they are designed with functionality and practicality in mind. Small but mighty, they have a generous...

Feed your little one liquids and administer their medicine safely and easily with Haakaa's SqueezieDOSE Silicone Dispenser Set! The unique silicone bulb design is an excellent alternative to traditional hard plastic syringes. It allows you to use it one-handed, giving...

CLEAN UP YOUR ACT Boon’s MOD bottle brush set makes cleaning easier and looks great while doing it! This fully stocked set includes four brushes in different sizes, each with durable nylon bristles which are great for getting the goop...

The Bedhead Fingerless Winter Fleecy Mittens are perfect for keeping little hands warm! We have taken the comfort of our hats and applied it to winter mittens! Our Girls and Boys Mittens are soft, snugly and stretchy - perfect for...

Help your little one feel like a big kid! We love that this can be folded up and neatly stored away.  The Stëp assists small children in reaching areas that are still a little too high. Whether used during potty...

Add some sweetness to your day with Maxx Bubbles Fruit Scented Bubble Solution! Each 236ml bottles of non-toxic bubble solution delivers hours of fruity excitement with one of four delightful scents: watermelon, orange, pineapple, or strawberry. Each bottle includes an...

The Lamington fine merino tights are made from the same gorgeous blend as their sock range. The classic cable looks very sweet worn with dresses. The high waist provides an extra wool layer on chilly days.  New Zealand Made, sizes...

A nod to a retro alpine aesthetic, the Crywolf Alpine Beanie keeps your head warm and the planet cool. These super soft beanies have been made using Polylana® recyclable fibre that is both low-impact in its production and incredibly soft....

When kids miss their mouth, Catch Plate catches the food so they can try again. Less mess means less stress and less waste. Your dining room floor would thank you if it could. Recommended age: 9m+ Funnels runaway food back...

Choose from; One Fork Lift Fork, one Front Loader Spoon or one Bull Dozer Pusher. No paints are used to color the product. The utensils are manufactured using only FDA approved materials. Our products contain NO Lead, NO Bisplenol A...

Is it possible to make a bottle without making a mess? It is now. TRIPOD’s large twist-off cap allows for easy filling and the three narrow legs fit perfectly into bottles for spotless transfer every time. Holds formula for (3)...

Introducing the perfect backpack for little adventurers! These cute backpacks are designed with both style and practicality in mind. The spacious large zippered compartment is perfect for holding books, snacks, and all your child's essentials. Two side pockets offer additional...