The Haakaa Silicone Colostrum Collector is a world-first design, giving mums the option to express colostrum antenatally and postnatally in a safe, easy-to-use storage solution.  Colostrum is traditionally collected in single-use syringes often made from harmful plastics. Our collector is...

2.5 TOG premium warm Sleep Suit with legs & convertible feet from the clever team at Love to Dream. For cooler temperatures 16-20 degrees C. This onesie style sleeping suit has a built-in quilted blanket for added warmth in cooler...

Boon’s CACTI makes cleaning easier and looks cute while doing it! This fully-stocked set includes four cacti in different sizes. The only bristles on these brushes are made out of durable nylon which is great for getting the goop out...

The Bedhead Fingerless Winter Fleecy Mittens are perfect for keeping little hands warm! We have taken the comfort of our hats and applied it to winter mittens! Our Girls and Boys Mittens are soft, snugly and stretchy - perfect for...

This off-road monster vehicle is great fun for both indoor and outdoor play! Featuring LED lights and sounds action, as well as terrain steering and super bouncy tyres. Aged 3yrs + LED Lighting 15cm Length Combine Styles John Deere fans...

The LUMA Potty is a modern designed potty from the Dutch brand LUMA Babycare, here to support your little one on their toilet training journey. The potty has a removable insert and is therefore easy to clean.  Made from easy...

Have you lost your Lulla Doll soundbox or maybe it went through the wash? This Lulla Doll soundbox is for our 12-hour doll only.  It will not fit inside the original 8-hour doll. Don't forget!  Lulla has a 12-month warranty...

Introducing the perfect backpack for little adventurers! These cute backpacks are designed with both style and practicality in mind. The spacious large zippered compartment is perfect for holding books, snacks, and all your child's essentials. Two side pockets offer additional...

Not all babies enjoy having their arms swaddled in. That's where the Butterfly Cardi comes in. This innovative design allows you to keep your baby's arms close to their face, with the hands up option. Additionally, it can be used...

Reading and writing is always more fun with a whiteboard! This innovative writing kit gently introduces children to tracing letters by starting them off with fun pictures to trace! Then each of the flashcards show two letters of the alphabet...

The Beachcomber Banz sunglasses are made for little faces! Designed for lightweight comfort, the robust frame features Banz ‘Flexible Frame’ technology, which allows the frame and temples (arms) to bend under pressure – without breaking! Beachcomber Banz sunglasses feature ‘temples’...

A premium, silky-smooth, wider-fit sleeping bag for infants aged 8 months+ who are sleeping arms out. For Infants who are rolling and sitting, and toddlers and preschoolers who still prefer to wear a Bag for sleep over a Suit. Perfect...

4-in-1 Digital Infrared Thermometer Avoid waking up your sick child to track their fever with this precise, instantaneous, and non-contact thermometer. Designed to not only measure temperature on most body parts but also on various surfaces including milk bottles, baby...

FevaEase is an effective formula that supports the body's response to changes in temperature and associated discomfort.  The herbs in this formula are chosen for their ability to balance the change in temperature and calm an overactive or inflammatory reaction...

Magnesium Spray for Deep Sleep Support | 100ml Bedtime Bestie is a gentle magnesium sleep spray combined with lavender essential oil to help relax the body and mind for a restful sleep. Magnesium helps growing bodies, easing growing pains and...

Designed for confident tummy sleepers, this premium sleeping bag gives your little one freedom to move while staying safely warm all night. For infants who are rolling and sitting (especially tummy sleepers) and toddlers who still prefer to wear a...

The ergoPouch 3.5 tog Organic Side Zip Premium Sleeping Bag is a superior sleeping bag for tummy sleepers. This sleeping bag has a two-way zip that runs from the neckhole, around the outside of the bag to the bottom, this...

A fun way to encourage independence and a healthy relationship with food, and most importantly... have FUN! The GoBe Snack Spinner has grown!!! A size for our big kids! The GoBe Large Snack Spinner is the only spill resistant snack...

High quality, industrial grade hearing protection earmuffs designed especially for little ears ages 6 months to mid-teen. Fireworks Live Sport Motor Racing In Flight Travel Live Music Noise Sensitivity adjustable headband and extendable metal arms allow the earmuffs to...

Travelling with babies and toddlers can be a challenge, especially on long road trips. The Two Nomads versatile baby car mirror is designed to keep your little ones entertained and provide peace of mind for parents. Whether you’re on a quick...

The Airnest nursing pillow is designed with mums and babies in mind.The washable TENCEL® based outer cover, and our 3D Airnest lite inner cover, make the Airnest nursing pillow more breathable than typical all-foam nursing pillows – meaning more comfortable...

A must have friend for your little one, the Peek-a-Boo soft Danny the Dog has flapping ears and sings “Do your ears hang low” as he entertains your baby.A must have friend for your little one, the Peek-a-Boo soft Danny...

Meet your new BFF! Cool, but WTF is this thing and why do I need it? Sometimes wiping just isn’t an option and it stings to pee. Let’s face it, it’s FRAGILE AF down there! Your peri wash bottle helps...

Introducing Shusher Sloth - the cuddliest member of the Baby Shusher family. This plush pal is soft and huggable, and comes equipped with the original Shusher sound. Featuring a one-hour timer and innovative sound activation, Shusher Sloth responds to baby's...

The Marky Iron-On Labels are the perfect addition for anyone who wants to label clothing without stamping directly onto fabric. The labels are skin-friendly, comfortable to wear, machine washable and even suitable for tumble drying.  Perfectly matched to Marky and...

Total body support for pregnancy comfort — day and night. (Sorry we cannot sell this item Internationally outside of NZ due to weight). Designed with the changing needs of pregnancy in mind, our Therapeutic Body & Bump Maternity Pillow helps support your...

The Nestling Stainless Flat Suction Plate 23cm is designed to support your child’s next stage of mealtime independence. With a more grown-up, flat plate style, it’s perfect for toddlers ready to move beyond sectioned baby dishes and start exploring a...

A calming and relaxing blend carefully crafted to encourage restorative sleep and sweet dreams. Very gentle, eases breathing. Uses: Sleep and breathing aid: Add 5-10 drops to a diffuser for 20 minutes. Replenish as required. Put 3 drops on pillow...

Give your child a safer, warmer night’s sleep with this all-in-one wearable blanket with legs designed for comfort, movement, and peace of mind. Why parents love it: All-in-one design replaces blankets for safer sleep 2.5 TOG rating – ideal for...

The Noody Calm Balm is a healing balm with prebiotics and is infused with a mighty blend of Calendula, Prebiotics, Kawakawa, and natural plant oils to help heal and protect. The Noody Healing Balm helps make skin happy with a special...

Get your little ones ready for any sunny adventure with the BukiBaby Little Kids Sunglasses! Not only do they look cool, but they also provide 100% UVA and UVB sun protection (UV400 Standard) to keep their little eyes safe from harmful...

The Lamington fine merino tights are made from the same gorgeous blend as their sock range. The classic cable looks very sweet worn with dresses. The high waist provides an extra wool layer on chilly days.  New Zealand Made, sizes...

The LOVE TO DREAM SLEEP BAG™ is a wearable blanket – designed to eliminate the need for loose blankets in the cot, ensuring a more comfortable sleep day or night. Extra roomy wearable blanket 1.0 TOG LUX KNIT™ quilted blanket...

Hey Hot Mama, Need a little help cooling down? The Viva La Vulva Postpartum Ice Packs have been specifically designed and contoured to fit down there to help you ‘chill’ comfortably. Cold therapy is a safe and natural way to...

The Purflo Breathe Pregnancy Pillow provides essential support to aching backs, knees, hips and ankles. We know that growing a baby can sometimes be uncomfortable and prevent you from getting a good nights sleep! We are so happy to have...

Sleepytot and Dummy Land – A Magical Goodbye to Dummies A heartwarming children's story to help little ones say goodbye to their dummies with confidence and comfort. Saying goodbye to a dummy can be a big milestone for little ones,...

Your premium sippy cup has been thoughtfully designed in both form and function. The teats are 100% silicone, making them easy to clean and soft on your little ones gums. Each sippy cup has a weighted straw meaning that no...

The award-winning LOVE TO DREAM SLEEP SUIT™ is a versatile “all-in-one” style wearable blanket with legs. Designed to keep little ones warm, whilst providing freedom of movement. Perfect for little wrigglers. Product Features: Very versatile; can be used for sleep,...

Make everyday independence fun and safe with our Double Deck Step Stool for Children. Designed with easy-grip handles for simple lifting and repositioning, this sturdy stool helps little ones reach sinks, benches, shelves, and safely access the toilet with confidence....

Soft, durable, and thoughtfully designed, this Babu Organic Cotton Long Sleeve Bodysuit is a must-have for your baby's wardrobe. Made from super-soft organic cotton that's gentle on delicate skin, it’s perfect for sleeping and everyday wear.   With an envelope...

The award-winning Sleep Suit Bag converts from a Sleeping Bag to a Sleep Suit with legs using the 4-way zippers. The stretchy organic jersey cotton is soft, breathable and comfortable during sleep, and the ergonomic design allows your little one...

These gorgeous Lamington Crew Socks are made in New Zealand from soft and gentle merino wool, the best for your baby. An essential item for every new baby. Merino wool is super soft and cosy on a baby’s delicate skin.  New...

Help your baby gently transition from swaddling to “arms-free” sleep with the SWADDLE UP Transition Bag. The unique zip-off wings let you remove one wing at a time, so your baby can adjust slowly and comfortably. A genius solution that will...

The Haakaa Silicone Colostrum Collector is a world-first design, giving mums the option to express colostrum antenatally and postnatally in a safe, easy-to-use storage solution.  Colostrum is traditionally collected in single-use syringes often made from harmful plastics. Our collector is...

Babu's Water Safe Sunscreen is your family's trusted companion for kiwi summer adventures. This specially formulated sunscreen is designed to withstand water exposure while providing superior protection for your skin. This sunscreen uses physical UV Filters (Zinc), which results in a thicker...

Big, bold, and made for little hands,  Honeysticks Beeswax Crayons Super Jumbos 7pk are a perfect next step in your toddler’s creative journey. Step up from basic crayons with the Honeysticks Super Jumbo Beeswax Crayons. This set of seven chunky,...

The Little Unicorn Stretch Knit Fitted Cot Sheet will be sure to enhance your nursery and keep your baby comfortable at bed time. Stretch Knit Cot Sheets are as soft as they are beautiful. 100% Rayon fabric gives you superior...

A nod to a retro alpine aesthetic, the Crywolf Alpine Beanie keeps your head warm and the planet cool. These super soft beanies have been made using Polylana® recyclable fibre that is both low-impact in its production and incredibly soft....