The perfect hat for those colder days, and a great gift! A beautiful baby beanie crafted with newborns in mind. The beanie is made from organic cotton and features a light stretch and top-knot design, perfect to keep those little...

doddl toddler spoon, fork and knife set. Unleash the independence in your child, starting with feeding. doddl will intuitively teach your child to eat independently, on their own, in minutes, boosting their confidence at every mealtime. Designed for children 12+...

The multi-award winning zip-up swaddle that allows your baby to sleep in a more natural ARMS UP™ position. Babies often use their hands to settle themselves to sleep, either by sucking on their fingers or gently rubbing their cheeks. Medical...

The Solar Buddies are the world’s first child-friendly, refillable sunscreen applicators.  Apply sunscreen the easy way, with less mess and no waste. Not just for kids, adults including tradies and sportspeople love it too as no sunscreen gets on your...

A nod to a retro alpine aesthetic, the Crywolf Alpine Beanie keeps your head warm and the planet cool. These super soft beanies have been made using Polylana® recyclable fibre that is both low-impact in its production and incredibly soft....

Have minimal space but still want all the benefits of using a cool mist humidifier?   The Ultrasonic Cool Mist Humidifier and Aroma Diffuser is fantastic for small and medium sized rooms, it features a 1.3l tank but runs up to...

Our lulla Owls are going HALF PRICE because we have had a mix up of sound boxes and cannot distinguish between the 24 and 12 hour boxes. Please note by purchasing these you will need to turn the box off...

Discontinued patterns The Sleep Suit Bag is an innovative, award-winning solution that seamlessly converts from a sleeping bag to a sleep suit with legs, thanks to its convenient 4-way zippers. Designed to provide comfort and warmth, this versatile product is perfect...

Discover the modern twist on swaddling that has led a ‘sleep revolution’ for infants & parents.  The multi-award winning Swaddle Up™ is the only zip-up swaddle with patented 'wings' that allows your baby to sleep in a more natural Arms Up™ position for true...

Preserve your precious sleep routine when it’s time to transition. As soon as your baby starts showing signs of trying to roll, you must transition them to 'arms-free' sleep.  The Swaddle Up™ Transition Suit can help to ease this adjustment, then also...

No more cling wrap over your dishes. Our Sleepytot Divided Plates come with a convenient see-through lid - ideal for picnics!  Comes with a FREE silicone Fork and Spoon set that is soft and gentle on mouths and gums. Please...

SleepyPatch uses the natural power of essential oils such as lavender and mandarin to calm the nervous system and quickly relax your child's body into a state of deep sleep. Better yet, it's the kind of deep (REM) sleep that...

Purchase 2 or more and save 10% - just add to cart. SpraySafe is the perfect ally for busy mums seeking a safe, effective solution for their family's hygiene needs. This gentle, alcohol-free sanitizer harnesses the power of hypochlorous acid...

A premium, silky-smooth, wider-fit sleeping bag for infants aged 8 months+ who are sleeping arms out. For Infants who are rolling and sitting, and toddlers and preschoolers who still prefer to wear a Bag for sleep over a Suit. Perfect...

SavviSand is the new ‘must-have’, reusable and practical beach accessory. SavviSand is the efficient sand remover of wet, scratchy sand from tiny hands and feet. A high functioning, time-saving, new beach accessory. SavviSand eliminates sand irritation. Containing 100% natural plant...

FRIGG Fairytale is a pacifier inspired by the work of the Danish author H. C. Andersen. He is best known for his fantastic fairytales, but his creative mind did not only show through his words; it also showed through his...

When warm nights make it difficult for your baby to sleep deeply, the Sleepy Hugs Cool Hands In & Out sleep suit is here to help. Specially designed for comfort during summer, it’s crafted from a soft, breathable mesh fabric...

This portable pack has velcro self-adhesive pads to stick to your aluminum or wooden frame around your window at home. There is a generous number of velcro pads to make sure those tricky corners and sides stay shut! The best...

The Bubba Blue AIR+ range is beautifully soft and environmentally sustainable. Made from GOTS certified organic cotton mesh, it’s a quintessential must have to keep baby cool and comfortable during the warmer months. Bubba Blue Sleeping Bags:    GOTS certified organic...

These magnetic tiebacks are perfect for holding your blackout blinds or curtains open. NEW magnetic tiebacks for use with curtains or any of our blackout blinds No fixings required - these tiebacks can be used to gather your curtain and...

The Sheeting Sleeping Bag is a baby and toddler sleeping bag designed for arms-out sleepers (usually from around 3 months of age) who prefer more room in their pouch. Discontinued styles here The 0.3 TOG Sheeting Sleeping Bag is a...

Introducing the new B.Box chill + fill sensory teether. Offering a unique refillable teether to provide refreshing relief to teething tots from 3 months. Keep teether chilled in the fridge, then simply add an ice cube and cold water for...

Total body support for pregnancy comfort — day and night. (Sorry we cannot sell this item Internationally outside of NZ due to weight). Designed with the changing needs of pregnancy in mind, our Therapeutic Body & Bump Maternity Pillow helps support your...

The Swaddle Up Transition Bag helps your baby to gradually adjust to sleeping un-swaddled. Simply unzip one ‘wing’ – either as baby sleeps or when dressing them – for a few sleep cycles to help your baby get used to...

The B.Box connect-a-cup ensures kids’ drink bottles and sippy cups are always close at hand. No more lost cups at the supermarket, no more escaped bottles from the pram, no more dropped cups from the highchair. Flexible strap connects bub's...

This bassinet flannelette sheet set contains one flat sheet and one fitted sheet. It is available in 2 sizes: regular and large bassinet.  These sheets are made from high quality, non allergic, 100% natural cotton, and will fit most large...

The kids drink bottle, that has it all! Made from tritan, this unique big kids’ B.Box  drink bottle is ideal for kindy and school kids. Its unique triangle shape bottle is designed specifically for little hands, making it easier for...

Meet the latest product from B.Box - 360 cup…  it helps support independent drinking, with a twist!  Great for littlies that are learning to drink, this 360 cup lets kids sip from a super-soft silicone, lip-activated 360 ̊ drinking rim....

CLEARANCE - SECONDS - PERFECTLY IMPERFECT Some small imperfections in the material may be present that will not affect the quality of the garment. Give your baby the gift of a peaceful, secure night’s sleep with the Sleepy Hugs Sleeping...

Brolly Sheet Waterproof Cot Pads with wings are the perfect solution for those leaky nappies or a baby that spills and dribbles a lot.Easy to remove & change, our cot pads are the ultimate in comfort, made with a 100% soft cotton top. Our innovative...

Ro the rabbit is here to easily help your little one fall asleep. Ro is a rechargeable sleep soother with an amazing multicolour nightlight and 10 different melodies to choose from. Let Ro play the entire night or use the...

On-the-go? Snack time is so easy with the versatile snackbox. The perfect answer for smaller portions, keep little ones fed no matter what your day has in store – playground, car trips or school. The flexi whole fruit holder secures...

The Front Zip Duvet Woolbabe is much loved for being so cosy and easy to use.. They are ideal for bedrooms under 20 degrees, though they can be used in rooms 14 to 22 degrees (57-71°F) by varying the clothing...

The kids drink bottle, that has it all! Made from tritan, this unique B.Box big kids’ drink bottle is ideal for kindy and school kids.  Its unique triangle shape bottle is designed specifically for little hands, making it easier for...

Discontinued patterns The Sheeting Sleeping Bag is a baby and toddler sleeping bag designed for arms-out sleepers (usually from around 3 months of age) who prefer more room in their pouch. The 0.3 TOG Sheeting Sleeping Bag is a sleeveless...

Discontinued patterns. The Sheeting Sleeping Bag is a baby and toddler sleeping bag designed for arms-out sleepers (usually from around 3 months of age) who prefer more room in their pouch. The 1.0 TOG Sheeting Sleeping Bag is perfect for...

The Nestling Waterproof Quilted Change Mat is a must have in your nappy bag! Give your baby a clean and comfortable surface for changing time when out and about. Made from recycled polyester it folds up nice and compact so...

An essential outdoor companion, the Crywolf Reversible Bucket Hat will keep kids protected from the sun on their everyday adventures. Cleverly designed, featuring a removable chin strap with an adjustable toggle, that easily threads through the brim to allow the...

Our beloved Woolbabe Sleeping Suit (with legs) has a brand new 2023 version! Customers have helped us tweak the fit to be easier to walk in & roomier in all the right places to fit cloth nappies and all shapes...

No more bowls of food on the ground! What makes these bowls special is their unique design which helps to prevent any spillage and scrape excess food from the spoon.  Our Sleepytot bowls suction to any flat, smooth surface (best...

Ensure your little one stays toasty and comfortable through the colder months with the award-winning Hands In & Out Sleep Sack, now available in a 2 TOG rating for added warmth. Designed to provide the perfect balance of comfort, warmth,...

Discover the modern twist on swaddling that has led a ‘sleep revolution’ for infants & parents. The multi-award winning Swaddle Up™ is the only zip-up swaddle with patented 'wings' that allows your baby to sleep in a more natural Arms Up™ position for true...

Sleeptrainer Brody can help your little one to fall asleep in the evening with his soothing nightlight and comforting songs. In the early morning he can show your child when it is time to sleep and when it is OK...

Is it possible to make a bottle without making a mess? It is now. TRIPOD’s large twist-off cap allows for easy filling and the three narrow legs fit perfectly into bottles for spotless transfer every time. Holds formula for (3)...

CLEARANCE - SECONDS - PERFECTLY IMPERFECT Some small imperfections in the material may be present that will not affect the quality of the garment. The Hands In & Out Sleep Suit Organic 0.7 Summer Suit offers all the comfort and features...

FRIGG Daisy Night pacifier with a glow-in-the-dark function. The handle and knob will glow in the dark and solve the challenge of finding and placing your baby’s pacifier in the middle of the night.The glow-in-the-night feature is softly bright and...

Make mealtimes fun for your child with their own Construction Placemat! When using the cutlery in conjunction with the plate (cutlery and plate sold separately), it teaches children how to hold and use their utensils the correct way.  Therefore, making...

Finalist for Innovation Award from Baby Products Association.  The Dippit™ is the first utensil of its kind, with features carefully included to establish the foundations for successful self-feeding. Dipper and spoon in one Dual-ended to let your baby explore flavours...