Repositionable track tape for play on the go! If your little one is really into trains road, they're going to need some track tape. It sticks to pretty much any hard surface and removes cleanly leaving no residue. Each role is 20 meters long, so...

Unleash a tidal wave of bubbly fun with the Maxx Bubbles Shark Bubbler! At first glance, it looks like just a cute, friendly sea creature with a big grin, but this playful shark has a surprise in store. Just squeeze...

Unleash a magical wave of bubbly fun with the Maxx Bubbles Unicorn Bubbler! At first glance, it looks like a charming unicorn with a friendly smile, but this playful creature has a surprise in store. Just squeeze the handle, and...

The Ezi Snack 2-in-1 Stroller Organizer is designed to simplify your outings with baby, keeping both snacks and small essentials close at hand. With its 3 compartments and 2 mesh pockets, it makes it easy to store both baby's and...

Your nips called. They need their Bedside Wingwoman, stat!  Through those middle-of-the-night feeds, cluster-feeding marathons, or early-morning let-downs, she’s on standby to soothe, support, and make things that bit more comfortable. Packed with natural botanicals, she’s the simple, soothing balm...

A game for learning to read at the age of three. Children touch the emery letters, associate the graphemes with the word and, thanks to the special self-correcting tokens, learn the alphabet and can distinguish longer and shorter words. MAIN...

The Shusher Firefly portable companion is made to illuminate nights with calm and comfort. This sunset nightlight combines the classic Baby Shusher "shush" with a dimmable glow, perfect for winding down or settling back to sleep. Choose from three timer...

Is bub ready to move on from the bottle? The B.Box spout cup is the perfect starting base. The cup features an ergonomically angled silicone spout that’s ultra gentle on baby’s gum and comfortable to drink from. Easy-grip handles fits...

For little artists ready to grow their drawing and writing skills, Honeysticks Beeswax Crayons Jumbos 12pk offers more length, control, and creative potential. These Jumbo-sized crayons are designed for little hands with a more developed pencil grip, making them perfect...

Offering more ways to snack! The b.box silicone snack cups have been designed to fit inside the b.box lunchbox and mini lunchbox to create additional compartments for added variety. The cups can be used at full size or folded down...

A great choice for baby’s first book, the Lamaze Fun with Shapes Soft Book helps you teach simple shapes as you bond with baby during story time. The interactive soft pages provide visual stimulation with a discovery mirror and bright...

Welcome to the club. Snacks always included, nom nom. The "Snack Club" and "Nom Nom" Cap brings a fun, playful feel. The acid wash finish adds a subtle vintage touch, while the soft cotton keeps little ones comfortable all day, from playground...

Have you lost your Lulla Doll soundbox or maybe it went through the wash? This Lulla Doll soundbox is for our 12-hour doll only.  It will not fit inside the original 8-hour doll. Don't forget!  Lulla has a 12-month warranty...

The Woolbabe  Singletsuit is crafted from the same much loved Woolbabe blend of merino and organic cotton in a gorgeous irregular rib design, providing style and comfort. They have a round neck, snaps at the crotch for easy changing, and...

The Marky Wristband Kit is a simple yet invaluable safety tool for families on the go. Designed with adventurous little explorers in mind, these writable children’s wristbands help ensure your child can quickly be reunited with you should they wander...

Luxurious bamboo softness & comfort. Why arms UP? It is your baby’s natural sleep position that access to their hands for self-soothing. Babies often use their hands to settle themselves to sleep, by sucking on their fingers or gently rubbing...

Cana is a playful watering can with an iconic and innovative design. To be used in your bath tub, at home, on the beach or in the garden. Two different sides double the fun for your kids as they can...

Make every nappy change safer and more comfortable with this contoured changing pad. Raised sides provide extra security and gentle support to help reduce rolling during changes. A textured, non-slip base keeps the pad firmly in place on change tables...

The Crane Cool Mist Top Fill Humidifier is packed with some great features making it an essential in your home. Easy to fill, easy to clean, while providing relief from effects caused by dry air.  Used by parents looking for...

Jersey Cotton Pillow Cases for Junior Pillow - Twin Pack Beautifully designed 100% jersey cotton pillow case made to perfectly fit your ClevaMama Junior Pillow. Combines comfort and support for your child to ensure a peaceful and restful night's sleep....

Replacement Silicone Valve for Subo Food Bottles.  The silicone valve is made from a food grade silicone and allows airs to flow into the tube to help lift the platform up the Subo bottle as food is being consumed. The...

Introducing the Air Swaddle for warm summer days and keeping your baby cool whilst out enjoying the sunshine. The Bubba Blue AIR+ range is beautifully soft and environmentally sustainable. Made from GOTS certified organic cotton mesh, it’s a quintessential must...

Melii's Ice Pops will be your new favourite way to make healthy treats to cool off during those warmer months!  Making homemade ice pops just got a whole lot more fun!! With the Melii ice cream shaped ice pops, you...

Sleepytot cups have been designed to help your toddler transition away from their bottle or sippy cup. Sleepytot cups are made of a buttery soft silicone which is just lovely to touch and yet they are easy to grip for...

Beautiful on trend colours. Please note manufacturers BF date is 2022 however these are cotton masks and have been stored in a dry warehouse with protective packaging.  100% cotton Inner 150gsm 100% Polyester outer 300 gsm Adjustable Ear Loops Comfortable...

Make mealtimes fun for your child with their own Dinosaur Placemat! When using the cutlery in conjunction with the plate (cutlery and plate sold separately), it teaches children how to hold and use their utensils the correct way.  Therefore, making...

Our Stainless Steel Insulated Smoothie Cup ticks all the boxes. Smoothies are a great way to pack in extra nutrients in a way that kids love. Designed by parents for parents to help make easier mealtimes.  Features: 304 stainless steel inner 100% food...

Ignite interest in art time with Honeysticks Petals! With their beautiful flower shapes, Honeysticks Petals will entice little creators to the drawing table once more. Each crayon comes together to form two crayon flowers - art time has never been...

Chino Club Insulated Smoothie Cups with Lid & Straw – Perfect for Toddlers & Kids! Make snack and mealtime easier (and cuter!) with these brand new smoothie cups from Chino Club. Designed with both parents and little ones in mind,...

Create new moments of wonder as you bond with your baby while playing with the John Deere Lamaze My First Tractor Rattle Toy. This developmental toy features engaging textures and crinkling sounds to make grabbing and squeezing him even more...

This off-road monster vehicle is great fun for both indoor and outdoor play! Featuring LED lights and sounds action, as well as terrain steering and super bouncy tyres. Aged 3yrs + LED Lighting 15cm Length Combine Styles John Deere fans...

Our Honeysticks Beeswax Crayons Originals 10pk are a best-seller for a reason,  they're the perfect first crayon. Ideal for toddlers aged 1-3, the 'Originals' feature a short, stubby design specifically designed for little hands,  easy to grip yet tough to...

The perfect next step from Honeysticks Originals, Honeysticks Triangles are designed to help develop pencil grasp in toddlers and children. The perfect early-stage crayon: Designed with a unique + chunky triangular shape to promote proper writing grip in little hands. Each...

Soft, durable, and thoughtfully designed, this Babu Organic Cotton Long Sleeve Bodysuit is a must-have for your baby's wardrobe. Made from super-soft organic cotton that's gentle on delicate skin, it’s perfect for sleeping and everyday wear.   With an envelope...

Need a gift for a family member or friend, but don’t know what they would fancy? Problem solved. Choose a Sleepytot Voucher of your choice and we email the gift card to yourself or the lucky recipient. The voucher can be...

Endless entertainment with this Build a Buddy! The John Deere Build A Buddy Construction Backhoe Loader brings take-apart toy fun to the farm! Young kids will have a great time using the included screwdriver to take Johnny apart and then put him...

How much fun is your toddler going to have at dinner time with their Garden Fairy Constructive Eating Kids Plate! Pushing around their peas, stabbing their sausages, and spooning in dessert! The Garden Fairy placemat and 3-piece cutlery set are...

Zazi pencil grips are ergonomically designed for little hands to support them to master the three-point positioning recommended to develop a dynamic tripod grip. They fit little hands and adult hands too, no matter whether you're right or left handed.  The...

Lead the way and light your night with the John Deere Tractor Flashlight. This free rolling tractor shaped flashlight features an auto shut off and free rolling wheels. Squeeze the trigger to hear real engine sounds & to activate the...

Catch some fun with the John Deere Farm Pond Fish Adventure. Learn numbers and colours when you spin the board to see which fish will take the bait. Spin the reel around to lower the magnetic hook and catch the...

This cot flannelette sheet set contains one flat sheet and one fitted sheet. This cot sheet set is made from high quality, non allergic, 100% natural cotton, and will fit most cot sizes. Flannelette (brushed cotton) is designed to keep...

SlumberPod Fan – Designed for Comfort and SafetyThe SlumberPod Fan is a purpose-built accessory that enhances airflow and comfort inside the SlumberPod sleep tent. Specifically designed to fit the SlumberPod’s integrated fan pouch, this compact and lightweight fan provides adjustable...

Regular Foam Mattress for Bassinet This mattress is designed for the Halo Bassinet Co-Sleeper, by Baby First and is made with a core of foam wrapped in a layer of cotton. : 76 length x 47 width x 4cm deep 100%...

The Crywolf Lucky Cap brings easy summer style to every outdoor mission. Designed with playful colour-block panels, a branded Crywolf patch and an adjustable Velcro strap, it’s made for sunny days, beach missions and everyday exploring. Adjustable Velcro back strap Woven...

Assemble the animals and learn your first words! Put the self-correcting puzzle of the animals together, and learn how to read and write your first words. In addition, you can animate the animal shapes by adding adhesive eyes. MAIN INTELLIGENCE...

EZI SUN ROLLER is a sunshade that is placed on your car window. Protect your child from heat and sun. Easy to install, the sunshade attaches to the car window with its strong suction cups. Simple to use, it rolls...

Made from a double layer of extra fine merino wool, the Babu Merino Booties are designed for maximum cosiness and garment longevity. They make for the perfect baby shower gift or essential for your newborn. Carefully engineered to combat the...

Pack more into every lunch with the Nestling Silicone Jumbo Bento Cups! Designed to fit perfectly inside your Nestling Jumbo Bento Box, these reusable cups come in a pack of 2 and help you separate snacks, add variety and keep...