Powered by water and imagination! Gears + oil = a mess. Gears + water = hours of bath time fun. COGS suction to the bath walls and spin when water is poured over them. Positioned just right, they work like...

A FRESH TAKE ON DRYING RACKS. From bottles to pacifiers, GRASS holds all your baby accessories as they air dry on the flexible blades that resemble real grass. Water drains into the lower tray, where it's completely contained. And it's...

100% Recycled Handle,  Extra soft Bristles - Suitable for Kids First tooth Designed for small hands and little mouths, Grin's funky GRRR-IN! Kid’s Recycled Toothbrushes are perfect for getting your little one into a healthy brushing routine. The kid’s brushes are...

A natural and highly potent blend to keep biting insects at bay while soothing itchy bites. MosquitosAdd 10 drops to a diffuser.Add 5-10 drops to body lotion and apply to exposed skin. Reapply hourly.SandfliesAdd 5-10 drops to your sunscreen /...

These are perfect for that tricky transition between nappies and undies. These cotton/polyester training pants have a foam lining for protection and are available in 3 sizes. The natural way of working with your little one to potty train –...

This off-road monster vehicle is great fun for both indoor and outdoor play! Featuring LED lights and sounds action, as well as terrain steering and super bouncy tyres. Aged 3yrs + LED Lighting 15cm Length Combine Styles John Deere fans...

NUK Bath Thermometer, for a safe bath-time, natural canola oil measuring fluid. The NUK Bath Thermometer ensures safe bath-time fun. It is filled with a natural and completely harmless measuring fluid that is based on canola oil. Once you have...

As a tribute to Norse mythology, including the Norse Goddess Frigg who is the inspiration behind the FRIGG brand, our Scandinavian roots, and the many exciting stories about the Vikings, the Little Viking collection has been created. The pacifier shield...

Bright colours and contrasting patterns along with entertaining sounds from the crinkle corn husks stimulate baby’s attention.  This soft book features playful images and interesting textures that tell the story of how our food gets from the farm to our...

Premium sugar-free natural electrolytes designed to transform your daily water intake. Contains between 2-4x the electrolytes of standard sports drinks.  Slip into sun-kissed pineapple. Bright, tropical sweetness balanced with light, crisp salty notes. Delightfully energising. Daeli Hydration has become increasingly popular among expecting...

The Melii 3 in 1 Silicone Training Cup is the perfect cup for your growing child, offering flexibility as they learn to drink independently. This versatile training cup can be used with or without the straw, or as an open...

Keep your little adventurer safe and secure and use the Moose Safety Harness in a busy street, car park, shopping mall or airport. Perfect for travelling with little ones; a great help with twins or when you have a toddler and...

If you're a mama encountering issues breastfeeding due to flat or inverted nipples, the Haakaa Silicone Nipple Aspirators may be just the solution for you. Haakaa Silicone Nipple Aspirators are made from 100% non-toxic silicone and are designed to gently...

Part of the Petite Eats First Tastes Range, the perfect first baby food for little Kiwis. The perfect first baby food for little Kiwis ♡ Proudly made in New Zealand, our First Tastes range is crafted with just a few simple, wholesome...

A new innovative product from the Sinchies team - meet The Sinch Station. This Dry and Fill Rack is a game-changer for anyone using reusable food pouches. Filling and drying your pouches has never been easier. Designed to make filling and drying effortless, this...

Introducing Shusher Sloth - the cuddliest member of the Baby Shusher family. This plush pal is soft and huggable, and comes equipped with the original Shusher sound. Featuring a one-hour timer and innovative sound activation, Shusher Sloth responds to baby's...

Simplify your baby food and breast milk storage with the Haakaa Freezer Tray. Say goodbye to plastic cling wrap and hello to a safe and practical way of freezing food. With 6 compartments, this tray is perfect for purees, homemade...

Meet the newest Lila Jasmine flavour - Berry + White Chocolate.  Filled with a generous helping of tangy mixed berry pieces + white chocolate chips, these Milk Support Bars are made to taste like they’ve come straight from grandma’s kitchen...

Babu's Water Safe Sunscreen is your family's trusted companion for kiwi summer adventures. This specially formulated sunscreen is designed to withstand water exposure while providing superior protection for your skin. This sunscreen uses physical UV Filters (Zinc), which results in a thicker...

Our Honeysticks Beeswax Crayons Originals 10pk are a best-seller for a reason,  they're the perfect first crayon. Ideal for toddlers aged 1-3, the 'Originals' feature a short, stubby design specifically designed for little hands,  easy to grip yet tough to...

Our 100% pure cotton flannelette nappies are soft, durable and environmentally friendly. Ever practical and ever popular, these pure cotton cloth nappies are versatile and flexible finding their way into everyday uses in your household! Care Instructions Warm machine wash,...

We’re ready to spill the tea… The Mother-Sip has landed. This natural raspberry leaf tea has been used for generations as part of pregnancy wellness and labour preparation. Loved by mamas for its nourishing, grounding ritual, it’s the perfect daily...

Ditch that old plastic freezer tray covered with plastic cling wrap and start freezing your homemade baby food in a safe and practical way! The Haakaa Freezer Tray is perfect for freezing puree, homemade baby food, breast milk or even plain old ice...

Perfect for tiny hands to grip, these adorable teethers help to soothe your baby's sore gums. Flexible and fun, the ergonomic design helps your baby develop essential motor skills whilst they chew. The BioCote® Antimicrobial Technology helps keep germs at...

Unique 2-in-1 suction bowl designed for babies and toddlers. Suction is immovable when in use, with a tab for quick release.  Strong suction ring is easy to remove converting the suction bowl to a non-slip bowl, perfect for toddlers and...

Digital Bath and Room Thermometer with Temperature Alert The Oricom Digital Bath and Room Thermometer is designed to monitor the temperature of baby’s bath or bedroom and to use as a fun toy for babies of all ages. Displays accurate...

Nuk for Nature's Silicone Soothers are made from 100% sustainable materials and manufactured with green electricity to produce a climate-friendly product.  The organic, ergonomic shape is inspired by nature to help soothe your little one. The rounded top and flat...

Helping kids stay focused is easy with FocusPatch! FocusPatch is a scientifically formulated and tested blend of highly effective, all natural essential oils designed to support long periods of focus and concentration. This is perfect support for kids in school,...

Catch some fun with the John Deere Farm Pond Fish Adventure. Learn numbers and colours when you spin the board to see which fish will take the bait. Spin the reel around to lower the magnetic hook and catch the...

The Nöze Pro is a filter-free nasal aspirator designed to help parents clear their baby’s nasal passages safely and effectively. Its unique filter-free system uses a valve mechanism that prevents backflow, ensuring optimal hygiene without needing to buy or replace filters. Lightweight,...

The perfect next step from Honeysticks Originals, Honeysticks Triangles are designed to help develop pencil grasp in toddlers and children. The perfect early-stage crayon: Designed with a unique + chunky triangular shape to promote proper writing grip in little hands. Each...

Help your little one soothe the discomfort of teething with the Silicone Twin Flower Teether. Made of 100% food-grade silicone, it features textured surfaces on each petal to help their sensory development. Narrower nibs at each end make it easy...

When kids use their imaginations, healthy food transforms into something they want to eat! Includes 1x Tractor Fork and 1x Tractor Spoon  Safe & Clean: Made in the USA, BPA-free, paint-free, and dishwasher-safe for hassle-free fun.  Playful Design: Textured, easy...

Send your little one off on all kinds of adventures with their Tiny Backpack About Friends! Not only are these Tiny backpacks absolutely adorable, they are designed with functionality and practicality in mind. Small but mighty, they have a generous...

How gorgeous are these A3 prints to put in your wee ones nursery or room? Hand Drawn and Painted by Soph locally in Queenstown. Beautiful hand drawn and painted A3 art pieces for the young ones and the adults who...

The Lamington fine merino tights are made from the same gorgeous blend as their sock range. The classic cable looks very sweet worn with dresses. The high waist provides an extra wool layer on chilly days.  New Zealand Made, sizes...

Get ready for a natural birth and the support that you need to promote birth to go as naturally as possible with our homoeopathic Birth Mix. This homoeopathic formula is specially designed to help and prepare your body and emotions...

NUK Twist Bottle Brush, for the thorough and gentle cleaning of baby bottles, incl. teat brush With the NUK Bottle Brush Twist you can clean your baby’s bottle in a gentle but thorough way. The NUK Twist comes with a...

You are going to love this toddler bowl.  No smells. No stains. No plastic Designed for parents who refuse to compromise, our Ceramic Suction bowl combines timeless, high-quality materials with the practicality real mealtimes demand. Why You’ll Love Them: Non-Toxic: 100%...

Microwave Steam Steriliser The NUK Micro Express Plus Microwave Steam Steriliser sterilises baby bottles, their accessories (except soothers) and breast pump parts. Using steam, it can sterilise up to four 300ml wide-necked bottles at the same time and, thanks to...

The folding bath tub is part of the Baby First Essentials Range, and its very clever. Designed with convenience and comfort in mind, this compact bath is perfect for modern families, and makes bath time simple and fun.  Features: Temperature-sensitive...

The Snackle Box is the perfect companion for adults and children who love snacks on the go. Inspired by the design of a tackle box, this innovative snack container features 9 individual compartments, each with removable dividers, creating a customizable...

Replacement Silicone Valve for Subo Food Bottles.  The silicone valve is made from a food grade silicone and allows airs to flow into the tube to help lift the platform up the Subo bottle as food is being consumed. The...

Daeli Hydration Salted Watermelon is a premium sugar-free electrolyte powder made in New Zealand, designed for daily hydration. Natural juicy sweetness fused with light, crisp salty notes. Delightfully refreshing. Each sachet contains 800mg sodium, 200mg potassium, 100mg magnesium and 50mg...

The Haakaa Silicone Colostrum Collector is a world-first design, giving mums the option to express colostrum antenatally and postnatally in a safe, easy-to-use storage solution.  Colostrum is traditionally collected in single-use syringes often made from harmful plastics. Our collector is...

Two of Absolute Essentials most popular natural and nurturing babycare products:Baby Oil: Rose & Chamomile has a light base of organic Sweet Almond oil (virgin, cold-pressed) enhanced with two of our most soothing essential oils. It has a very soft,...

Snazzipants 'All In Ones' are the absolute perfect reusable cloth nappy! Cloth is back and better than ever! This nappy was specifically designed by a mum who really understands the importance of comfort & convenience! They are easy to use,...

Who said bath time isn't fun? These tubes are a great addition to your bath time routine to make it a fun time with your little one. The tubes suction to the wall and add water-activated motion to the fun...