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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Travel

Are you heading away? We stock products which will make your journey so much more comfortable. Blackout Blinds for your windows or prams, Solar Buddie Sunscreen Applicators, Transport Accessories, White Noise to help your little one sleep and so much more.
Set of colorful kitchen utensils including a rolling pin, spatula, and whisk on a white background
Melii - 5 Piece Mini Baking Tool Set

Melii - 5 Piece Mini Baking Tool Set

$24.95 NZD
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Melii - 5 Piece Mini Baking Tool Set $24.95 NZD
Baby monitor with screen displaying a child in a car seat, camera on the side.
Baby First - Car Seat Baby Monitor

Baby First - Car Seat Baby Monitor

$149.99 NZD
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Baby First - Car Seat Baby Monitor $149.99 NZD
The SlumberPod is the original patented blackout sleep tent for babies and toddlers, blocking out 95% of light.
SlumberPod - Black

SlumberPod - Black

$369.00 NZD
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SlumberPod - Black $369.00 NZD
Sale
Pink and beige striped hooded towel on a white background
Crywolf - Hooded Towel

Crywolf - Hooded Towel

$54.99 NZD $69.95 NZD
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Crywolf - Hooded Towel $54.99 NZD $69.95 NZD
Candy Stripe Sea Stripe
Cleva Mama - ClevaBath® The Baby Sink Bath
Cleva Mama - ClevaBath® The Baby Sink Bath

Cleva Mama - ClevaBath® The Baby Sink Bath

$129.99 NZD
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Cleva Mama - ClevaBath® The Baby Sink Bath $129.99 NZD
Pink splat mat with white corner on a white background
All 4 Ella - Recycled Messy Mat

All 4 Ella - Recycled Messy Mat

$25.99 NZD
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All 4 Ella - Recycled Messy Mat $25.99 NZD
Pink Blue Sage
Pack of reusable snack bags with a shark design on a white background
Melii - Reusable Snack Bags

Melii - Reusable Snack Bags

$24.95 NZD
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Melii - Reusable Snack Bags $24.95 NZD
Animals Gaming Sports Truck & Tractor
Sale
Pink tumbler with yellow lid and handle on a white background
Tumblii - Match Your Mumma Tumblers

Tumblii - Match Your Mumma Tumblers

$35.99 NZD $39.99 NZD
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Tumblii - Match Your Mumma Tumblers $35.99 NZD $39.99 NZD
Pink Blue
Pink and purple lunch box with a handle on a white background
Melii - Mini Bento Lunchbox

Melii - Mini Bento Lunchbox

$19.95 NZD
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Melii - Mini Bento Lunchbox $19.95 NZD
Pink Light Blue
Gray and black tissue box with open lid on a white background
LUMA - Easy Wipe Box

LUMA - Easy Wipe Box

$39.95 NZD
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LUMA - Easy Wipe Box $39.95 NZD
Iron Blue Blossom Pink Desert Taupe Snow White
Pink Zazu 2-in-1 earmuffs with packaging and carrying bag on a white background
Zazu - 2 in 1 Hearing Protection

Zazu - 2 in 1 Hearing Protection

$59.99 NZD
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Zazu - 2 in 1 Hearing Protection $59.99 NZD
Rose Sage
Help your baby to fall asleep with one of the 14 different pre-programmed melodies, like shushing, heartbeat sound or white noise.
Zazu - Suzy Deluxe Rechargeable Sound Machine

Zazu - Suzy Deluxe Rechargeable Sound Machine

$56.95 NZD
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Zazu - Suzy Deluxe Rechargeable Sound Machine $56.95 NZD
EZI SUN ROLLER is a sunshade that is placed on your car window. Protect your child from heat and sun.
Ezimoov - Car Window Shade | 2 Pack

Ezimoov - Car Window Shade | 2 Pack

$39.95 NZD
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Ezimoov - Car Window Shade | 2 Pack $39.95 NZD
Honeysticks beeswax crayons in a box with colorful crayons displayed in front.
Honeysticks - Beeswax Crayons Jumbos 12pk

Honeysticks - Beeswax Crayons Jumbos 12pk

$20.99 NZD
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Honeysticks - Beeswax Crayons Jumbos 12pk $20.99 NZD
Nestling - Stainless Steel Bento Box

Nestling - Stainless Steel Bento Box

$79.95 NZD
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Nestling - Stainless Steel Bento Box $79.95 NZD
Dusty Pink Dusty Blue Sage
Nestling - Stainless Steel Lunchbox Dipper Set

Nestling - Stainless Steel Lunchbox Dipper Set

Sold Out
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Nestling - Stainless Steel Lunchbox Dipper Set Sold Out
Dusty Pink Dusty Blue Sage
Nestling - Stainless Steel Jumbo Bento Box

Nestling - Stainless Steel Jumbo Bento Box

Sold Out
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Nestling - Stainless Steel Jumbo Bento Box Sold Out
Dusty Pink Dusty Blue Sage
Sale
Pretty Brave's much-loved Stella Baby Bag has been refreshed in a premium faux pebble leather, offering a refined and versatile option for any occasion. Spacious enough to fit all the essentials and more, the Stella comes with the thoughtful addition of a padded change mat, five handy internal pockets, a removable padded shoulder strap, and an insulated internal bottle holder.
Pretty Brave - Stella Baby Bag

Pretty Brave - Stella Baby Bag

$119.95 NZD $149.95 NZD
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Pretty Brave - Stella Baby Bag $119.95 NZD $149.95 NZD
Black Pebble Natural Pebble Stone Pebble
Sale
Pretty Brave - Chloe Backpack

Pretty Brave - Chloe Backpack

$119.95 NZD $149.95 NZD
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Pretty Brave - Chloe Backpack $119.95 NZD $149.95 NZD
Natural Pebble Stone Pebble
Pack of Honey Sticks beeswax crayons with colorful crayons on a white background
Honeysticks - Beeswax Crayons Originals 10pk

Honeysticks - Beeswax Crayons Originals 10pk

$20.95 NZD
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Honeysticks - Beeswax Crayons Originals 10pk $20.95 NZD
Love to Dream - Sleep Machine

Love to Dream - Sleep Machine

$119.99 NZD
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Love to Dream - Sleep Machine $119.99 NZD
Patterned wetbag pouch with animal design on a beige background
Brolly Sheets - Snazzi Wet Bags (Medium)

Brolly Sheets - Snazzi Wet Bags (Medium)

$14.95 NZD
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Brolly Sheets - Snazzi Wet Bags (Medium) $14.95 NZD
Pink duffel bag with beige accents on a white background
Crywolf - Packable Duffel Bag

Crywolf - Packable Duffel Bag

$89.99 NZD
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Crywolf - Packable Duffel Bag $89.99 NZD
Sale
Crywolf - Knapsack

Crywolf - Knapsack

$74.99 NZD $84.99 NZD
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Crywolf - Knapsack $74.99 NZD $84.99 NZD
Two stacked square containers, one green and one blue, with strawberries inside on a white background.
Melii - Silicone Snack Container 2 Pack

Melii - Silicone Snack Container 2 Pack

$16.95 NZD
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Melii - Silicone Snack Container 2 Pack $16.95 NZD
Sale
The Ezi Snack 2-in-1 Stroller Organizer is designed to simplify your outings with baby, keeping both snacks and small essentials close at hand.
Ezimoov - Pram and Stroller Organiser

Ezimoov - Pram and Stroller Organiser

$44.99 NZD $54.99 NZD
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Ezimoov - Pram and Stroller Organiser $44.99 NZD $54.99 NZD
Hackerlily Hipsurfer Carrier - Corduroy

Hackerlily Hipsurfer Carrier - Corduroy

$268.99 NZD
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Hackerlily Hipsurfer Carrier - Corduroy $268.99 NZD
Pink + Red Purple + Teal Moss + Tan