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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Toddler 1-3 Years

Constructive Eating - Fairy Garden Plate

Constructive Eating - Fairy Garden Plate

$29.95 NZD
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Constructive Eating - Fairy Garden Plate $29.95 NZD
Banz Carewear - Baby + Kids Adventure Polarised Sunglasses

Banz Carewear - Baby + Kids Adventure Polarised Sunglasses

$39.95 NZD
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Banz Carewear - Baby + Kids Adventure Polarised Sunglasses $39.95 NZD
Confetti Green / Under 2 Years Bicycle Ride / Under 2 Years Cherry Floral / Under 2 Years Vespa Tour / Under 2 Years Starry Night / Under 2 Years Mod Butterfly / Under 2 Years
Frankie Apothecary - Natural Sun Defence SPF40

Frankie Apothecary - Natural Sun Defence SPF40

from $35.00 NZD
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Frankie Apothecary - Natural Sun Defence SPF40 from $35.00 NZD
NUK - First Choice Learner Bottle 150ml

NUK - First Choice Learner Bottle 150ml

$21.95 NZD
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NUK - First Choice Learner Bottle 150ml $21.95 NZD
White Boats Yellow Dino Purple Unicorn Green Sky
NUK - Mini Magic Cup Night Glow 160ml

NUK - Mini Magic Cup Night Glow 160ml

$22.95 NZD
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NUK - Mini Magic Cup Night Glow 160ml $22.95 NZD
Blue Purple
Sale
Marcus & Marcus - Sensory Teether

Marcus & Marcus - Sensory Teether

$7.99 NZD $14.99 NZD
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Marcus & Marcus - Sensory Teether $7.99 NZD $14.99 NZD
Sale
Brolly Sheets - Cot Pad with Wings

Brolly Sheets - Cot Pad with Wings

$22.95 NZD $32.95 NZD
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Brolly Sheets - Cot Pad with Wings $22.95 NZD $32.95 NZD
Matchstick Monkey - Animal Teether

Matchstick Monkey - Animal Teether

$26.95 NZD
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Matchstick Monkey - Animal Teether $26.95 NZD
Crane - Droplet 1.9L with Vapour Pad Tray - Clear

Crane - Droplet 1.9L with Vapour Pad Tray - Clear

$119.95 NZD
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Crane - Droplet 1.9L with Vapour Pad Tray - Clear $119.95 NZD
Zazi - Safe Spot Sticker

Zazi - Safe Spot Sticker

$5.95 NZD
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Zazi - Safe Spot Sticker $5.95 NZD
Green Pink
Sale
Mushie - Silicone Suction Bowl

Mushie - Silicone Suction Bowl

$19.50 NZD $29.50 NZD
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Mushie - Silicone Suction Bowl $19.50 NZD $29.50 NZD
Blush Dried Thyme Cloudy Mauve Stone Natural
Headu - Montessori Touch ABC

Headu - Montessori Touch ABC

$32.95 NZD
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Headu - Montessori Touch ABC $32.95 NZD
Headu - Montessori Emotions & Actions Flashcards

Headu - Montessori Emotions & Actions Flashcards

$32.95 NZD
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Headu - Montessori Emotions & Actions Flashcards $32.95 NZD
Constructive Eating - Fairy Garden 3 Piece Cutlery Package

Constructive Eating - Fairy Garden 3 Piece Cutlery Package

$24.95 NZD
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Constructive Eating - Fairy Garden 3 Piece Cutlery Package $24.95 NZD
Sale
Sassy Pants Rash Vest

Sassy Pants Rash Vest

$11.95 NZD $24.95 NZD
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Sassy Pants Rash Vest $11.95 NZD $24.95 NZD
Sunshine / 6-12 Months Surfs Up / 6-12 Months Retro Surfing / 6-12 Months
Crane - 4-in-1 Top Fill Drop Humidifier w/ Sound Machine

Crane - 4-in-1 Top Fill Drop Humidifier w/ Sound Machine

$129.95 NZD
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Crane - 4-in-1 Top Fill Drop Humidifier w/ Sound Machine $129.95 NZD
Clear Sage
Sale
Bumkins - Silicone Teething Charms

Bumkins - Silicone Teething Charms

$12.95 NZD $19.95 NZD
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Bumkins - Silicone Teething Charms $12.95 NZD $19.95 NZD
Blue Pink Purple
The Natural Patch - SunnyPatch UV Detecting Patch

The Natural Patch - SunnyPatch UV Detecting Patch

$23.95 NZD
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The Natural Patch - SunnyPatch UV Detecting Patch $23.95 NZD
Sold Out
blue-kiwifruit-smoothie
Petite Eats - Blue Kiwifruit Smoothie Mix 130g

Petite Eats - Blue Kiwifruit Smoothie Mix 130g

Sold Out
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Petite Eats - Blue Kiwifruit Smoothie Mix 130g Sold Out
Petite Eats - Full Metal Cutlery Set

Petite Eats - Full Metal Cutlery Set

$29.95 NZD
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Petite Eats - Full Metal Cutlery Set $29.95 NZD
Dawson Dusty Lilac Dusky Rose Mustard Pewter Pistachio Romee Sand Sage
Jellystone - Penguin Wobble

Jellystone - Penguin Wobble

$37.50 NZD
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Jellystone - Penguin Wobble $37.50 NZD
Bubblegum Mint Soft Lilac Black
NUK Star Silicone Soother Twin Pack

NUK Star Silicone Soother Twin Pack

$17.95 NZD
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NUK Star Silicone Soother Twin Pack $17.95 NZD
0-2 Months / White Pink 0-2 Months / White Blue 6-18 Months / Pink 6-18 Months / Blue
Sale
B.Box - Plate

B.Box - Plate

$8.99 NZD $14.99 NZD
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B.Box - Plate $8.99 NZD $14.99 NZD
Lemon Sherbet
Sale
Babu - Organic Rainbow Cotton PJs

Babu - Organic Rainbow Cotton PJs

$24.99 NZD $39.99 NZD
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Babu - Organic Rainbow Cotton PJs $24.99 NZD $39.99 NZD
Rainbow Teal / 4-5 Years
Mushie - Set of 2 Kids Cups

Mushie - Set of 2 Kids Cups

$28.95 NZD
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Mushie - Set of 2 Kids Cups $28.95 NZD
Smoke Blush Ivory Woodchuck Mustard Cloud Caramel
Sale
Haakaa - Silicone Divided Plate

Haakaa - Silicone Divided Plate

$16.00 NZD $26.00 NZD
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Haakaa - Silicone Divided Plate $16.00 NZD $26.00 NZD
Bluestone Blush
Lamington- Crew Merino Socks

Lamington- Crew Merino Socks

from $18.95 NZD
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Lamington- Crew Merino Socks from $18.95 NZD
Beau / 0-3 Months Baby Berry / 0-3 Months Plum / 0-3 Months Petal / 0-3 Months Wanaka / 0-3 Months Coal / 0-3 Months Candy / 0-3 Months Ted / 0-3 Months Baby Fox / 0-3 Months Posy / 0-3 Months Brighton / 0-3 Months Pipppa / 0-3 Months Quinn / 0-3 Months Kaa / 0-3 Months Kettle / 2-4 Years Lyla / 1-2 Years Dahlia / 1-2 Years Cactus / 0-3 Months Pearl / 3-9 Months
The Nude Alchemist - SPF30 Sunscreen

The Nude Alchemist - SPF30 Sunscreen

$34.95 NZD
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The Nude Alchemist - SPF30 Sunscreen $34.95 NZD
Sale
Baby Loves Sleep - Sleepy Hugs Original 0.7 Tog Sleep Sack

Baby Loves Sleep - Sleepy Hugs Original 0.7 Tog Sleep Sack

$55.96 NZD $69.95 NZD
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Baby Loves Sleep - Sleepy Hugs Original 0.7 Tog Sleep Sack $55.96 NZD $69.95 NZD
Cool Grey / 0-3 Months Minty Bears / 0-3 Months Pinky Bears / 0-3 Months
Yogasleep - Hushh+

Yogasleep - Hushh+

$99.95 NZD
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Yogasleep - Hushh+ $99.95 NZD
Q Life - Grizzly Guts

Q Life - Grizzly Guts

$34.95 NZD
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Q Life - Grizzly Guts $34.95 NZD
MooGoo - Baby Gentle Shampoo 250ml

MooGoo - Baby Gentle Shampoo 250ml

$15.99 NZD
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MooGoo - Baby Gentle Shampoo 250ml $15.99 NZD
Woolbabe - Duvet Sleeping Suit with Sleeves

Woolbabe - Duvet Sleeping Suit with Sleeves

$169.00 NZD
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Woolbabe - Duvet Sleeping Suit with Sleeves $169.00 NZD
Dune / 1 Year Dusk Stars / 1 Year Pebble Stripe / 4 Years
Sale
Jellystone - Cuddle Bunny

Jellystone - Cuddle Bunny

$19.95 NZD $27.95 NZD
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Jellystone - Cuddle Bunny $19.95 NZD $27.95 NZD
B.Box - Training Cup

B.Box - Training Cup

$15.95 NZD
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B.Box - Training Cup $15.95 NZD
Sage Blush Ocean
protect-100ml-nappy-and-barrier-cream
B.Box Body - Protect Nappy and Barrier Cream | 100ml

B.Box Body - Protect Nappy and Barrier Cream | 100ml

$22.95 NZD
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B.Box Body - Protect Nappy and Barrier Cream | 100ml $22.95 NZD
The Nude Alchemist - Insect Repel

The Nude Alchemist - Insect Repel

from $17.95 NZD
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The Nude Alchemist - Insect Repel from $17.95 NZD
Sale
Petite Eats - Berry Blast Smoothie Mix 130g

Petite Eats - Berry Blast Smoothie Mix 130g

from $10.00 NZD $29.95 NZD
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Petite Eats - Berry Blast Smoothie Mix 130g from $10.00 NZD $29.95 NZD
Ems 4 Kids - Kids Earmuffs 6M+

Ems 4 Kids - Kids Earmuffs 6M+

$55.95 NZD
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Ems 4 Kids - Kids Earmuffs 6M+ $55.95 NZD
Pink Blue Silver
Mushie - Square Dinnerware Set of 2

Mushie - Square Dinnerware Set of 2

$36.80 NZD
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Mushie - Square Dinnerware Set of 2 $36.80 NZD
Blush Plate Ivory Plate Sage Plate Cloud Plate
Constructive Eating - Dinosaur Plate

Constructive Eating - Dinosaur Plate

$29.95 NZD
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Constructive Eating - Dinosaur Plate $29.95 NZD
Love To Dream - Swaddle Up Transitional Suit 1.0 Tog

Love To Dream - Swaddle Up Transitional Suit 1.0 Tog

$84.95 NZD
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Love To Dream - Swaddle Up Transitional Suit 1.0 Tog $84.95 NZD
chocolicious-super-smoothie
Petite Eats - Chocolicious Superfood Smoothie Mix 130g

Petite Eats - Chocolicious Superfood Smoothie Mix 130g

from $15.00 NZD
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Petite Eats - Chocolicious Superfood Smoothie Mix 130g from $15.00 NZD
Boon - Bubble Dipper

Boon - Bubble Dipper

$19.50 NZD
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Boon - Bubble Dipper $19.50 NZD
Lamaze - Freddie the Firefly High Chair Toy

Lamaze - Freddie the Firefly High Chair Toy

$44.95 NZD
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Lamaze - Freddie the Firefly High Chair Toy $44.95 NZD
Sale
Bumkins - Silicone Bib

Bumkins - Silicone Bib

$11.95 NZD $22.95 NZD
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Bumkins - Silicone Bib $11.95 NZD $22.95 NZD
Rainbows Violet Camping Gold
Bumkins - Super Suction Silicone Grip Dish with Lid

Bumkins - Super Suction Silicone Grip Dish with Lid

$36.95 NZD
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Bumkins - Super Suction Silicone Grip Dish with Lid $36.95 NZD
Blue Lavender Grey Pink
Lamaze - Clip N Go Tractor

Lamaze - Clip N Go Tractor

$39.95 NZD
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Lamaze - Clip N Go Tractor $39.95 NZD